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LONG FORM CONTENT

HOW TO FIND MUSIC FOR LONG-FORM CONTENT

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    In long-form content - whether it’s a documentary, branded YouTube series, podcast or deep-dive social video, music does so much more than simply fill silence. The right track shapes pacing, reinforces emotion and keeps audiences engaged from the first minute to the final frame. Yet, for many brands and businesses, finding music that actually fits the story can be a surprisingly slow and complicated process.

    Too often, teams spend hours searching libraries, juggling licensing questions settling for tracks that are “good enough” rather than truly aligned with the content. And in a world where production timelines are getting shorter and expectations for quality are rising, that process simply doesn’t scale.

    This blog is designed to help brands, marketers and content teams solve that problem. We’ll explore how to quickly discover high-quality music licensed for video production and audio content that enhances long-form storytelling, without sacrificing speed, creative control or brand consistency. From smarter search strategies to understanding what makes music work across extended content, you’ll find practical insights that make the process faster, easier and far more effective.

    Types of Long-Form Content

    Long-form content generally refers to content that goes deeper than quick posts or short clips. It gives audiences time to understand a story, idea or brand perspective. Common examples include:

    • TV shows
    • Documentaries
    • YouTube series or episodic content
    • Podcasts and video podcasts
    • Webinars and virtual events
    • In-depth tutorials or masterclasses
    • Case study videos or customer stories
    • Conference talks and keynote recordings
    • Behind-the-scenes content about products or campaigns
    • Educational video courses
    • Branded storytelling projects or mini-series

    Long-form content can live in several places depending on the audience, the goal of the content and how brands want people to discover it. Most businesses distribute it across a mix of platforms rather than relying on just one.

    Possible homes include video platforms like YouTube and Vimeo, podcast platforms such as Spotify and Apple Podcasts, professional and social channels like LinkedIn, streaming and event platforms like Zoom and brand-owned channels, such as their own website.

    In practice, most brands use a multi-platform strategy, hosting the long-form content on one main platform (such as YouTube, a website or podcast service) and then promote or distribute it across other channels to reach a wider audience.

    Why Long-Form Content Matters to Brands & Businesses

    Long-form content allows brands to move beyond surface-level messaging and build a deeper connection with their audience. While short clips can capture attention, longer content creates space to tell a meaningful story, explain complex ideas and communicate brand values in a more authentic way. This kind of depth is particularly valuable for businesses that want to build trust, demonstrate expertise or show the real impact of their products and services.

    It also plays a major role in audience engagement and retention. When viewers commit to watching a longer video, listening to a full podcast episode or reading an in-depth piece, they are spending more time with the brand. That extended attention often leads to stronger brand recall and a clearer understanding of brand values. Over time, consistent long-form content can turn casual viewers into loyal followers.

    Another important advantage of long-form content is its ability to support more sophisticated storytelling. Brands can explore real customer experiences, share detailed insights or highlight the process behind what they do. This makes the content feel more credible and less like traditional advertising. As a result, long-form formats are often used for thought leadership, education and community building - all areas where trust and depth matter most.

    Finally, long-form content tends to have a longer lifespan and greater strategic value. A well-produced webinar, documentary or podcast episode can be repurposed into shorter clips, articles, social media posts and marketing assets. This allows businesses to create a content ecosystem where one high-quality piece fuels many others. When paired with the right music, pacing and storytelling approach, long-form content becomes a powerful foundation for a brand’s overall content strategy.

    Music for Long-Form Content

    When it comes to long-form video music – whether that’s music for documentaries, production music for TV or background music for long videos – you’re looking for sound that will enhance your storytelling. Finding the right music for your brand will involve considering the emotional connections that you’re hoping to build and whether that sound palette reflects your brand values and the demographic of your target audience. It will also depend on the tone of the video content you’re creating.

    Some of the challenges when selecting music for long-form content include maintaining consistency across longer edits, managing licensing across multiple episodes and/or platforms and avoiding generic or repetitive tracks. And whether you’re looking for music for TV and film or are hoping to further your sonic branding with long-form content, you will need music that is appropriately licensed.

    It may seem like one easy way to get around this issue is to use royalty-free music. But if you’re planning to rely on royalty-free music for video production, you’re opening your brand up to a host of legal issues. For example, many “free” tracks may have hidden restrictions or require proper attribution, and failure to comply may cause your chosen platform to block or take down your content. In addition, the tracks may also be low-quality, cheapening your brand.

    The most efficient solution when it comes to music licensing for film and TV or music for branded content is to use a reputable music library, which offers licensed music for any platform. By removing licensing confusion, you’re also increasing your ability to meet tight deadlines – improving the efficiency of your content strategy.

    Audio Network’s Musical Offering for Short-Form Content

    At Audio Network we offer more than 300,000 high quality tracks, licensed worldwide, forever. Created by the world’s leading artists, composers and producers, in our catalogue you’ll find music of every imaginable style, mood and genre, from hip hop to hybrid orchestral, drama to documentary, with stems and cut-downs available on selected tracks.

    It's not just music either. From foley sounds to ambient effects, we offer 200,000+ SFX from industry-leaders Pro Sound Effects, so you don’t have to source both a music library and a sound effects library for branded content.

    With a wealth of exceptional sound effects and licensed music for advertising to choose from, we make it easy for you to navigate our catalogue with super-fast AI-powered search tools that allow you to search by keyword, audio link or scene description. Filter your results by mood, tempo, genre, instrumentation and more, and browse curated collections and playlists for inspiration.

    HOW LICENSING WORKS AT AUDIO NETWORK

    Discover More

    So now you know all about how to find music for video projects and long-form content, why not read more of our expert blogs, including What Production-Ready Music Really Means, How To Start a Podcast On YouTube and Audio Network’s Guide To Music Licensing. And don’t miss Audio Network’s guides to selecting the right music for your brand and how to find music for YouTube videos,  TikTok or Instagram.

    Ready to Find Music for Your Content?

    At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.

    SIGN UP

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    HOW TO FIND MUSIC FOR LONG-FORM CONTENT Read More »

    ALICE REDMAN

    ONE YEAR ON, WITH ALICE REDMAN

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      One year on, we caught up with Alice Redman from Broadcast Intelligence to revisit the trends shaping the indie production landscape.

      As a sponsor of the Broadcast Summit once again this year, we’re continuing the conversation around how the industry is evolving, and the role music plays within it.

      Last time, collaboration was front of mind. This year, the picture is shifting - from new global partnerships to the realities producers are navigating now, and where music continues to support standout content.

      So, what’s changed over the past 12 months? We asked Alice for her latest insights.

      Last year you highlighted collaboration as a key trend in indie TV production. Has that continued in 2026, or are you seeing new shifts emerging?

      Collaboration will always be a trend. But these collaborations change in how they look and who they involve, and new partners and opportunities are always emerging.

      This year at Broadcast Intelligence, we’re really looking at Australia and Canada for partnership opportunities for our subscribers, whereas last year we were thinking more about UK indies grouping together.

      What advice would you give indie producers pitching projects in 2026 that might be different from a year ago?

      That’s a tough one as last year I said knowledge – and that’s still true. Being in the know about trends, industry news, commissioning remits and more is paramount.

      However, I think flexibility and resilience are also key things to consider. Can you make the project differently to make it work for another broadcaster or another budget? Can you team up? What does that/this look like?

      Over the past year, have there been any standout examples of music playing a major role in the success or cultural impact of a show?

      I personally have really noticed a resurgence of All The Things She Said by t.A.T.u following its use in Heated Rivalry, as well as its original score and other songs on the soundtrack.

      What are you most looking forward to at this year’s summit?

      I love the summit – we’ve got over 50 1-2-1 meetings with commissioner and distribution execs, and it’s always so special to see producers pitching and having success all down to a 15-min meeting. We actually did a video about a programme coming off the back of one of these. Watch below!

      The industry really turns out for the Broadcast Summit, we’ve got everyone from the PSBs to the streamers on panels, as well as AI, brand-funded content and more!

      Huge thanks to Alice for sharing her insights.

      With the industry continuing to shift, staying informed, adaptable, and creative remains key. We’re looking forward to seeing these conversations continue at this year’s Broadcast Summit!

      🗓️ 15 April 2026
      📍 1 Wimpole Street, London

      Ready to Find Music for Your Content?

      At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.

      SIGN UP

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      pop music

      THE ULTIMATE GUIDE TO LICENSING POP MUSIC FOR YOUR CONTENT

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        By its very definition, pop music is a genre that evolves and shapeshifts to reflect current trends. And yet, however it changes, its core principles are always being catchy, likeable and easy on the ear - making it an ideal candidate for sync.

        From advertising to TV, branded content to film, pop music has served up countless iconic watercooler moments over the years. It continues to be a powerful tool for producers and marketers, combining instant familiarity and emotional accessibility with broad audience appeal. Boasting a structure and production-style that is specifically designed to be memorable and engaging, pop is a genre that’s particularly effective in advertising, branded content and digital campaigns where capturing attention quickly is critical.

        When it comes to licensing pop music, things can easily get pretty complicated. In this guide we run through all the possible uses of pop music in sync and explain how to license pop music for content.

        The Evolution of Pop Music

        Pop music has always evolved by absorbing influences from other genres, which is one of the key reasons it continues to be culturally dominant and commercially relevant. Rather than existing as a fixed style, pop continually adapts, blending production techniques, rhythms and aesthetics from across the musical landscape to reflect changing listener tastes and technological shifts.

        One of the most significant developments has been the rise of electronic pop, where synthesizers, drum machines and digital production have become central to the genre’s sound.

        Artists such as Lady Gaga, Robyn, and Dua Lipa have embraced electronic textures and dance-driven beats, creating polished, high-energy tracks that translate seamlessly across radio, streaming platforms and visual media.

        Pop has also merged with the aesthetics of indie music, giving rise to a more understated and alternative-leaning sound often described as indie-pop. This style typically features organic instrumentation, intimate vocals and a slightly lo-fi or retro sensibility.

        Artists like Lorde, Clairo and Lola Young have helped bring this hybrid approach into the mainstream, proving that pop can be both commercially appealing and stylistically nuanced.

        At the same time, the influence of hip hop and R&B has reshaped the rhythmic and vocal style of contemporary pop. Trap-inspired beats, syncopated rhythm and melodic rap flows have become common features in chart music, reflected in the work of stars like Beyoncé, Doja Cat and Ariana Grande. This crossover has expanded pop’s sonic palette while aligning it more closely with global youth culture.

        And that’s before we get to the stratospheric rise of Latin pop. Driven by the international successes of artists like Bad Bunny, Karol G and Sharkira, Latin pop has become one of the most influential forces in global mainstream music. Blending traditional Latin rhythms with contemporary pop, reggaeton and electronic production, the genre has crossed language barriers and achieved massive streaming and chart success worldwide.

        For brands, film and television, its vibrant rhythms, danceable energy and global appeal make it an increasingly popular choice for soundtracks and advertising campaigns looking to capture a contemporary, cross-cultural feel.

        Together, these genre crossovers illustrate how pop functions less as a rigid category and more as a flexible musical framework – one that continuously evolves by integrating the most compelling sounds of the moment.

        For music supervisors, marketers and content creators, this diversity means pop offers a wide range of styles capable of supporting everything from feature films to short-form content, and from high-energy brand campaigns to subtle, emotional storytelling.

        Below we’ve broken down some of the key subgenres and their uses in sync.

        Electro-Pop

        Modern, synth-driven and polished, electro-pop is ideal for tech brands, fashion and lifestyle content.

        Key artists:

        • Lady Gaga
        • Robyn
        • Dua Lipa

        Indie-Pop

        Light, quirk and authentic, indie-pop works well for social media campaigns, travel content and youth-focused brands.

        Key artists:

        • Billie Eilish
        • Wet Leg
        • Arlo Parks

        Pop Ballads

        Emotional and cinematic, pop ballads are ideally suited to storytelling, charity campaigns and dramatic moments.

        Key artists:

        • Adele
        • Lewis Capaldi
        • Alex Warren

        Dance-Pop

        Energetic and catchy, dance-pop is perfect for brand campaigns, retail ads and feel-good marketing content.

        Key artists:

        • Charli XCX
        • Calvin Harris
        • Pinkpantheress

        Pop Music Copyright Rules Explained

        As with any genre of music, the only legal ways to use pop music in content are to obtain the correct clearances. Failure to do so will likely end legal headaches.

        You will need to obtain the sync rights and master rights of the track you’re using and in some cases the performance rights too, depending on your planned usage. And pop music copyright can be particularly difficult to navigate due to the number of different rightsholders involved.

        It might seem that one work-around is to rely on royalty-free music, but that comes with substantial risks, including legal challenges, takedowns and reputational damage to your brand. Instead, we’d recommend using a reputable music library like us at Audio Network, we offer a huge range of commercial-use pop music, all pre-cleared across platforms.

        Find out more about pop music licensing and music rights for content creators in our guide to licensing and our music licensing glossary.

        The Best Pop Music Licensing Platforms

        There’s no need to wrestle with where to find pop tracks for YouTube, social platforms, TV or film – simply head to a music library with licensing already covered. At Audio Network we’re proud to offer a broad selection of pop music, covering everything from electro-pop and Latin beats to indie-pop and ballads. Whether you’re looking for tracks for lifestyle, charity, retail or social content, we’ve got you covered.

        Our clients are using pop music to soundtrack everything from uplifting content to emotive moments. From background music for drama series to winning themes for podcasts, dive into our Pop collection, which rounds up all the best pop artists, albums and playlists, offering uplifting sounds spanning every subgenre imaginable.

        Discover More

        Now you know all about how to legally use pop music, and pop music licensing for TikTok and Instagram and beyond, why not check out more of our specialist guides covering everything from how to select the right music for your brand to how to find music for YouTube videos, TikTok or Instagram.

        Ready to Find Music for Your Content?

        At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.

        SIGN UP

        DISCOVER OUR LATEST RELEASES

        THE ULTIMATE GUIDE TO LICENSING POP MUSIC FOR YOUR CONTENT Read More »

        youtube podcasts

        HOW TO START A PODCAST ON YOUTUBE

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          The time when the term “podcast” signalled audio-only content is long gone. In the last 12 months alone, more and more established audio podcasts have pivoted to video, while new ones are emerging all the time with YouTube as their primary platform.

          For brands and businesses, that shift is a no-brainer. A YouTube podcast blends the long-form storytelling of traditional podcasting with the discoverability, engagement and visual power of the world’s largest video platform. Unlike audio-only platforms, YouTube allows podcasts to become a searchable, shareable content engine. Episodes surface in recommendations, appear in search results, generate comments and can be clipped into shareable short-form content. That means conversations don’t just reach subscribers - they reach new audiences organically, making a YouTube podcast a scalable brand storytelling tool.

          In this YouTube podcast guide, we break down its component parts, explain how to start a YouTube podcast and share some best practices to help optimise your reach.

          What Is a YouTube Podcast?

          A YouTube podcast is a podcast that’s created specifically for - or adapted to - YouTube as a video platform. Unlike traditional audio-only podcasts you’d find on apps like Spotify or Apple Podcasts, a YouTube podcast typically includes a video component, whether that’s hosts talking in a studio, remote interviews on split screen, or even animated visuals accompanying the discussion.

          At its core, the format is still the same: long-form conversations, interviews, storytelling or educational content released in episodic form. What makes it different is how it’s presented and consumed. On YouTube, creators can combine audio with facial expressions, body language, graphics, clips and live audience interaction through comments or livestream chats. This often creates a more engaging and personal experience for viewers.

          YouTube podcasts can range from casual talk shows, like Waitrose’s Dish podcast, and expert interviews to deep dives into business, culture, true crime or entertainment. Some creators film their podcast sessions professionally in studio setups, while others record over webcams from home. Many also repurpose their YouTube podcast episodes into audio-only versions for traditional podcast platforms.

          For brands and businesses, YouTube podcasts offer a powerful opportunity both in terms of reach and in the types of content you can pursue. For example, you can spotlight customer success stories, host expert interviews, share founder insights, break down industry trends or document behind-the-scenes moments. And over time, your podcast becomes a living archive for your brand, reinforcing tone, showing personality and fostering trust.

          Adapting Audio-First Podcasts to Video

          Adapting an audio-first podcast into a video podcast doesn’t mean reinventing your show - it means adding a visual layer to enhance what already works. Low-cost ways to transition include filming the recording session or - if you're not ready for cameras - you could improve static visuals using a branded background and title graphics. With a larger budget, you can create a fully-produced video podcast featuring multiple camera angles, B-roll, on-screen text and dynamic editing.

          When it comes to editing, it’s vital to remember that not only are you competing with visual content as well as audio shows but that YouTube viewers have a shorter attention span.

          Make sure you include a strong hook within the first 30-60 seconds, opt for faster pacing, include chapters for easy navigation and include engaging thumbnails and titles. It’s also crucial to optimise your content for discovery on YouTube. Consider including SEO-friendly titles, keyword-rich descriptions and compelling thumbnails.

          Starting a YouTube Podcast

          Launching a YouTube podcast doesn’t have to be complicated. With a clear concept, consistent format, decent lighting, clean audio and a simple recording setup, you can produce professional-quality episodes. A branded backdrop, two cameras (or even one to start) and reliable microphones are often enough. From there, success comes down to consistency, thoughtful editing and packaging your episodes with compelling titles, thumbnails, and descriptions that work with YouTube’s algorithm.

          Once you have your recorded content, you can use YouTube Studio to turn it into a podcast. Simply log-in to your YouTube account, go to YouTube Studio and upload your video. Then be sure to add a clear title, a short description and include a thumbnail image. It’s important that you then inform YouTube that your content is part of a podcast series, by creating a podcast playlist. Do this by creating a new playlist inside YouTube Studio, selecting “set as podcast” and adding your episodes.

          Best Practices in Video Podcasts

          Consistency is key when creating a podcast series. Make sure you retain a familiar style, keep branding consistent and consider episode order in terms of storytelling. A huge part of storytelling comes down to music and sonic branding as that is what transforms a recorded conversation into a show: a strong theme or intro music sets the tone, seamless transitions keep the energy flowing and add emotional depth, and a strong outro reinforces brand recall. Professionally selected music elevates perceived quality, builds recognition, and creates cohesion across episodes.

          That’s where Audio Network comes in. Whether you need a bold, confident theme, minimal and modern background music or dynamic stings for segment transitions, we offer a huge selection of high quality music for podcasts.

          With more than 280,000 tracks in every mood and genre imaginable, created by the world’s leading artists, composers and producers, there’s a world of choice waiting for you at Audio Network. Search by audio link and prompt or browse our podcast playlist for inspiration. Plus, all of our music is licensed worldwide, forever. You can find out more about what music clearances you need for podcasts in our blog.

          So now you know all about creating a YouTube Studio podcast, start browsing music that will help bring your YouTube podcast to life.

          Discover More

          Why not dig into some more of expert blogs, from what are stems to how to license music for YouTube and how to license a song for video. And don’t miss Audio Network’s guides to music licensing,  selecting the right music for your brand and finding music for YouTube videos.

          Ready to Find Music for Your Content?

          At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.

          SIGN UP

          DISCOVER OUR LATEST RELEASES

          HOW TO START A PODCAST ON YOUTUBE Read More »

          WHAT IS A WAVEFORM AND WHY ARE THEY IMPORTANT FOR CREATIVES?

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            As an editor, it can be tempting to focus first on the visuals, from cuts to colour, composition to transitions. The truth is, at the heart of every great edit is sound. And the key to sound in post-production is found in the waveform.

            In this blog, we’ll explore the history of the waveform and explain how Audio Network’s new waveform offering can dramatically speed up your workflow.

            What Is a Waveform?

            Waveforms are visual representations of audio:

            ANW waveforms

            Those jagged lines you see in audio waveforms aren’t just abstract shapes – they’re a map of your audio’s rhythm, volume and energy, showing you where dialogue begins, where a laugh spikes and where silence creates space. Waveforms in music map out energy shifts, highlighting crescendos and diminuendos, and provide an invaluable visual shortcut for shaping timing, pacing and emotional impact.

            A Brief History of the Waveform

            In the 17th and 18th centuries, scientists began understanding sound as physical vibration. Experiments by Robert Hooke and Ernst Chladni showed that sound could create visible patterns, proving it had measurable structure. In particular, Chladni’s sand-on-metal-plate demonstrations made the invisible geometry of sound tangible and laid the groundwork for visualising audio.

            In 1857, Édouard-Léon Scott de Martinville invented the phonautograph, the first device to visually record sound waves, though it couldn’t play them back. Two decades later, Thomas Edison introduced the Phonograph, which both captured and reproduced sound through physical groove – early three-dimensional waveforms etched into cylinders and discs.

            In the 20th century, the cathode-ray oscilloscope enabled real-time visualisation of electrical audio signals. Engineers in broadcasting and recording could now see amplitude and frequency as moving wave patterns, turning the waveform into a critical technical and diagnostic tool.

            Since the advent of digital recording, waveforms have become pixel-based visual tools inside software. Editors and engineers can now cut and manipulate sound directly from its visual representation, making the waveform an essential element of modern audio and video production workflows.

            Why Do Waveforms Matter?

            To be able to understand a track at a glance, offers a huge head start when it comes to both music selection and editing. For example, if you’re looking for a track with a climactic ending, you can identify that feature without hearing a note of music, simply by visually scanning the waveform. It’s an invaluable shortcut that can help you filter suitable tracks without listening to every possible option.

            In terms of editing, waveforms are critical for editors working with gapped mixes and rhythm bed mixes. From intros to climaxes, all of a track’s energy changes are displayed in the waveform, laying out the progression of the song, including noise drops ideal for dialogue placement.

            Learning to “read” these waveforms can dramatically speed up your workflow and elevate your edits, taking them from technically correct to emotionally compelling, as they enhance storytelling and offering editors visual music cues surrounding dynamic progression.

            Audio Network’s Waveforms

            When it comes to music discovery for creatives, we’re committed to constantly improving the user experience. That’s why we’ve brought waveforms to our website.

            Currently available on large desktop screens, all our waveforms are paired with track descriptions, providing an indispensable discovery aid for editors. It means there’s no need to commit to each track before visually assessing it, which is perfect for high volume users or users who need to find music faster.

            This music visualisation tool is part of the larger suite of music workflow tools we offer, including prompt search and audio search. So, what are you waiting for? Start browsing our catalogue of more than 280,000 high-quality, human-created tracks.

            Discover More

            Now you know all about waveforms in music, why not dig into some more of our blogs, from what ‘production-ready’ music really means and multi-marketing sonic strategy and neurobranding versus sonic branding to Music Licensing 101: A Marketer’s Guide.  And don’t miss Audio Network’s guides on selecting the right music for your brand and how to find music for YouTube videos,  TikTok or Instagram.

            Ready to Find Music for Your Content?

            At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.

            SIGN UP

            DISCOVER OUR LATEST RELEASES

            WHAT IS A WAVEFORM AND WHY ARE THEY IMPORTANT FOR CREATIVES? Read More »

            COLLECTIONS

            INTRODUCING OUR NEW COLLECTIONS HUB

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              At Audio Network, we strive for the highest standard in everything we do. The music you discover on our platform is defined by uncompromising production quality, performed by world-class musicians and composed by exceptional talent.

              We take the same approach to our technology. In late 2024, we began refreshing and enhancing our Collections Hub and Collections with one clear goal: to create a more curated, more human experience for you and everyone who uses our website.

              EXPLORE OUR NEW COLLECTIONS HUB

              What Does Our New Collections Hub Mean for You?

              For you as a client, this upgrade transforms how you experience our editorial expertise. The refreshed, modern design feels premium and authentic, bringing the human touch behind our curation to the forefront. It reinforces that Audio Network is a carefully crafted experience, not just another algorithm-driven platform.

              Albums, artists and playlists are now organised into dedicated tabs, replacing the previous single scrollable page. This makes it much clearer to see what each Collection contains and allows you to jump straight in to the content most relevant to you, without navigating through mixed results.

              TABS (3)

              Collections are now fully integrated into Search, making them easier for you to discover. The new tabbed structure directly addresses feedback about overwhelming choice, offering more intuitive navigation across content types.

              Alongside this, visual updates elevate the overall experience and better showcase why these Collections are ideal for powerful TV, film and advertising storytelling at scale. Selected Collections also feature behind-the-scenes content and client testimonials, giving you added context and credibility.

              In addition, enhanced curator controls ensure you encounter the most relevant content first - whether that’s artist-led for NowNextFuture or genre-focused for production-driven Collections, creating purposeful pathways that help you find the right music, faster.

              Together, these improvements bring our curation out from behind the scenes and into the spotlight. Our Collections are now better equipped to deliver on their intended role: showcasing our editorial voice and creative depth at exactly the moment you need it most.

              In Short, You Will Get...

              • Faster access to the right music with clearer content separation across albums, artists and playlists
              • Less overwhelm and more clarity thanks to intuitive tabs and improved navigation
              • Smarter discovery with Collections now fully integrated into Search
              • More relevant results first through enhanced curator controls
              • Stronger creative confidence with behind-the-scenes insight and client testimonials
              • A more premium, human experience that reflects the quality of the music itself

              Now it’s easier than ever to tap into our world-class catalogue of original music, spanning every genre, style, mood, and instrumentation imaginable. Sign up for free and begin finding the perfect tracks for your content.

              SIGN UP

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              INTRODUCING OUR NEW COLLECTIONS HUB Read More »

              CRAIG BLOG HEADER

              IN CONVERSATION WITH CRAIG EDMONDSON

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                As podcasts continue to evolve and compete with film and television, music has become essential in creating truly immersive storytelling.

                We spoke with freelance sound designer Craig Edmondson about how he uses music to shape tone, build tension, and craft cinematic listening experiences.

                From true crime to comedy, Craig shares insight into the careful curation behind every scene - and why the right track can make all the difference.

                Podcasts are becoming more cinematic in their storytelling, often drawing from TV production techniques. Why do you think music is so essential in creating that immersive, TV-like experience for listeners?

                For me, music is just as crucial as the narration itself; it sets the entire tone of the series. We're so accustomed to hearing high-quality music nowadays that anything below that standard stands out immediately.

                Choosing the wrong track for a scene can completely alter its mood, so I invest a lot of time curating a library of music for each series I work on.

                In your work with The Pitcairn Trials, what role does music play in shaping the mood and emotional arc of an episode? Are there specific examples where music has really elevated the content?

                Music elevates every scene, whether it’s a subtle drone building tension or a grand cinematic score, every moment matters.

                A friend of mine in the industry recently listened to The Pitcairn Trials and thought the music was composed specifically for it. That feedback tells me I’ve succeeded in choosing the perfect music to complement the series. Everything feels cohesive, even the lighter scenes, maintaining a seamless connection to the overall tone.

                When sourcing music for podcasts, what key factors do you consider to ensure the track compliments the story and resonates with the target audience?

                The first thing I do is try to get access to the scripts as early as possible, usually long before the narration is recorded so I can really understand the story.

                I work across a wide range of genres, from true crime to children’s stories to comedy. It’s incredibly helpful to have a conversation with the team behind the podcast to get a sense of the tone and understand if they have any specific expectations or ideas.

                I can spend a long time searching for the perfect track for a particular scene, but when I finally find the right one, it always feels rewarding knowing the time and effort was worth it.

                What are the key music trends you're seeing in podcasting right now?

                As you mentioned, podcasts are now competing with film and TV in many ways, and listeners have high expectations.

                With so many options available, if they’re not hooked right away, they’ll quickly move on. My job is to capture their attention from the start and keep them engaged throughout.

                The podcasting landscape is constantly evolving. What do you think are the most significant challenges and opportunities facing the podcast industry right now, particularly for producers looking to stand out in an increasingly crowded market?

                The biggest threat is likely AI. While it's still bubbling in the background, it certainly feels like it's creeping closer to our jobs. That said, I believe people still crave a human touch, something with heart that knows how to connect with emotions. So, maybe AI still has some way to go before it can truly replace that.

                Opportunities will always exist; the industry is generally a great place to be, and it's a rewarding job. There are a lot of talented producers out there, all vying for the same opportunities. But I think the key is to keep going, build connections, create great audio, and of course, use fantastic music!

                Craig’s perspective is a powerful reminder that in podcasting, music isn’t just background - it’s storytelling. In a crowded and fast-moving industry, thoughtful music choices can elevate a series, hook listeners instantly, and create a cohesive emotional journey from start to finish.

                A huge thank you to Craig for sharing his insights with us. If you’re looking to create a richer, more immersive audio experience, explore our catalogue and discover how the right music can transform your next project.

                To hear from more brilliant creatives pushing the boundaries of podcasting, join us at The Podcast Show 2026 for our Ask The Experts panel.

                We’ll see you there.

                📍 20–21 May 2026 at London’s Business Design Centre.

                Ready to Find Music for Your Content?

                At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.

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                IN CONVERSATION WITH CRAIG EDMONDSON Read More »

                HIP HOP

                THE ULTIMATE GUIDE TO LICENSING HIP HOP MUSIC FOR YOUR CONTENT

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                  If you were to name the most influential music genres in the world, you’d be hard-pressed to beat hip hop. From its humble beginnings at block parties in the Bronx to Kendrick Lamar making headlines at the 2025 Superbowl and Dave and Jim Legxacy dominating this year’s BRITS nominations, hip hop has triumphed worldwide, influencing everything from fashion and media culture to politics. And with a plethora of subgenres on offer – from boom bap to conscious rap, drill to old school – its versatility means it’s brilliant for soundtracking a huge range of content.

                  Hip hop has been used in advertising ever since its emergence in the late 70s, from Run DMC for Adidas and Doja Cat for Pepsi to Snoop Dogg’s legendary turn in the Just Eat campaign. In the history of cinema, there have been an abundance of iconic hip hop soundtracks, including Public Enemy’s efforts for Spike Jonze’s He Got Game, Eminem’s Academy Award-winning theme to 8 Mile, ‘Lose Yourself’, and Black Panther’s Kendrick-curated album. And in the worlds of branded and social content, hip hop beats remain king, utilised to bring energy, authenticity and credibility to diverse stories.

                  But how do you license hip hop music? And which style is suited to your content? In this blog, you’ll find a step-by-step guide to licensing hip hop beats and music rights for content creators, as well as a breakdown of all the different sub-genres.

                  Hip Hop Subgenres and How to Use Them

                  It helps to think of hip hop not as a singular sound but as an entire universe. A constantly evolving artform, hip hop is shaped by culture, geography, technology and the plethora of artists pushing it forward, and is centred around five key elements. Here’s a breakdown of some of the key subgenres and some pointers on how they fit content.

                  • Boom Bap
                  • Trap
                  • Lo-fi Hip Hop
                  • Drill
                  • Hip Hop Instrumentals/Beats

                  Boom Bap

                  Made famous by DJ Premier and Pete Rock in the 90s, boom bap originates from the East Coast of America, with its name derived from the sounds of the kick drum and snare. As KRS-One told Red Bull Music Academy, “The drums are highly emphasized, even exaggerated and distorted. However, this style of music isn’t just about distorted drums – there’s an aggressive marching, driving, dramatic rhythm to the production itself.” Offering a raw, classic and lyrical vibe, boom bap is ideal for documentaries, storytelling and contemporary culture pieces.

                  Trap

                  Trap originates from the southern states of the USA, specifically Georgia’s capital, Atlanta. Pioneered by rappers like Future, Young Thug and Gucci Mane, its distinctive style is characterised by minimalist beats, triplet flows and booming 808 kick drums. Its dark, bass-heavy sound works well in fashion, sports, gaming and high-energy content. For more inspiration, check out our trap playlist.

                  Lo-fi Hip Hop

                  More chilled and atmospheric than its grittier siblings, lo-fi hip hop is one of the most versatile subgenres for content creators. So whether you’re looking for hip hop tracks for YouTube or for social channels, lo-fi hip hop makes an ideal soundtrack for vlogs, podcasts, explainer videos and study-focused content.

                  Drill

                  Born in Chicago in the early 2010s, drill music is now a dominant force in UK hip hop, spawning superstars like Central Cee and Digga D. Less stylistically rigorous than many hip hop subgenres, drill is largely defined by its dark, menacing tone, minimalist production, booming 808 bass lines and aggressive, street-smart lyrics tackling everything from narcotics to gang culture. Thanks to this intensity, it’s ideally suited to gritty visuals, trailers and youth-driven campaigns.

                  Hip Hop Instrumentals/Beats

                  Offering creative flexibility, hip hop instrumentals bring momentum in an unobtrusive manner. At Audio Network we offer a huge range of beats, ideal for branded content and voiceover-led projects.

                  How to Legally Use Hip Hop Music

                  Whether you’re wondering how to license hip hop music for videos or how to secure commercial use hip hop music for podcasts and social media, when it comes to licensing hip hop music for content, all the same laws apply as per any other musical style. The only legal way to use hip hop music in content is to obtain the sync rights and master rights of the track you’re using and in some cases the performance rights too, depending on your planned usage.

                  A further complication with hip hop music copyright is the widespread use of sampling, resulting in there often being multiple rights holders on each track. Attempting to clear each of these samples individually is often a long, drawn-out process. To have hip hop music copyright rules explained in more detail, head to our Music Licensing Glossary.

                  To save time clearing samples, it might seem that one work-around is to rely on royalty-free music, but that comes with substantial risks, including legal challenges, takedowns and reputational damage to your brand. Instead, we’d recommend using a reputable music library like Audio Network, which offers a huge range of authentic hip hop styles, all pre-cleared for commercial use across platforms.

                  The Best Hip Hop Music Licensing Platforms

                  There’s no need to wrestle with where to buy hip hop music licences – simply head to a music library with hip hop beats licensing already covered. At Audio Network we’re proud to offer one of the biggest selections in the industry of hip hop subgenres, offering everything from from gritty beats to polished, cinematic tracks. So whether you’re looking for tracks for sport or drama, documentaries or ads, our Beats series has you covered.

                  Our clients are using hip hop and trap instrumental cues to soundtrack everything from funny, awkward situations to sad, emotive moments, and from serious topics to mystery. From cloud rap to old school instrumentals, tension trap to comedic cuts, we’ve got the perfect hip hop beat for your brief. Dive into our Hip Hop collection, which rounds up all the best hip hop artists, albums and playlists, offering authentic sounds spanning every subgenre imaginable.

                  So, whether you’re after trap or 90s, lo-fi, EDM, Jazz or Gangsta, start browsing Audio Network and you’ll find the perfect hip hop for TV, digital content or corporate videos, featuring artists including Skripture, viral superstar Youngr, Jonathan Clark and Matt Goodman.

                  Discover More

                  So now you know all about hip hop music licensing for TikTok, Instagram and beyond, why not check out more of our specialist hip hop guides covering everything from best hip hop soundtracks and movies to the best-selling hip hop albums. Elsewhere you can read guides on how to create a hip hop music video, how to select the right music for your brand and how to find music for YouTube videos,  TikTok or Instagram.

                  Ready to Find Music for Your Content?

                  At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.

                  SIGN UP

                  DISCOVER OUR LATEST RELEASES

                  THE ULTIMATE GUIDE TO LICENSING HIP HOP MUSIC FOR YOUR CONTENT Read More »

                  WHAT ‘PRODUCTION-READY’ MUSIC REALLY MEANS

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                  When planning compelling content, music should always be an early consideration. Whether you’re commissioning a score, licensing a commercial track or relying on a production music library, if you get ahead with your soundtrack you can keep to deadline and stay on budget while ensuring brand consistency and maximising the emotional reach of your content.

                  For those looking for music for fast-turnarounds, ready-to-use music is a no-brainer. But when we talk about production-ready music, what do we really mean? And where can you find it? In this blog we go beyond the buzzword to break down what commercial-ready music really means, and explain how you can find original, pre-cleared music that will take your content to the next level.

                  What Is Production-Ready Music?

                  In essence, production-ready music simply refers to music that is pre-cleared for commercial use, be that for adverts, social posts, branded content, podcasts or any other marketing channel. Obtainable from music companies like Audio Network, music for content is professionally produced and searchable, thanks to metadata tagging based on mood, genre and instrumentation.

                  Unlike licensing commercial music or commissioning bespoke tracks, securing production music is a comparatively quick and cost-effective process as you don’t have to individually approach the rights holders for permission. Consequently, securing commercial-ready music supports faster turnarounds and smoother workflows.

                  Depending on the production library you choose, there may also be the option of using cut-downs or stems of tracks, offering editors the opportunity to shape the track around their story. Not only does this level of flexibility enhance storytelling, it benefits seasonal, social and campaign content, allowing marketers to move at pace, always with audiences in mind.

                  Where Can I Find Production-Ready Music?

                  Here at Audio Network we offer a wealth of production-ready music. Featuring over 280,000 premium tracks created by real artists, composers and producers at the world’s finest studios, our catalogue is characterised by exceptional quality. And with stems and cut-downs available on selected tracks, our music can flex to support your story, resulting in content which truly connects with audiences.

                  Whether you’re after gritty hip hop or epic orchestral music, calming electronic beds or frantic dixie jazz, we commission every mood, style and genre of music imaginable. Not only that – our music is written, performed and recorded specifically with creators in mind and is tagged to suit individual production genres.

                  As a result, we make it easy for clients to find the right music, creating hand-curated collections and themed playlists, as well as offering super-fast AI-powered search tools which allows customers to filter search results by musical style, mood, instrumentation, BPM, key, lyrics and more. You can also send our expert Music Team a brief, and they’ll curate a selection of tracks to suit your project.

                  We offer flexible, global licences tailored to the project you’re working on, so you’re only ever paying for what you need. And with copyright claims or legal issues off the table, you’re free to dedicate all your energies into making your campaign stand out. Find out more about the benefits of licensing with Audio Network in our blog, or simply start exploring our catalogue.

                  Discover More

                  So now you know what ‘production-ready’ music really means, why not dig into some more of our blogs, from how to find production music for ads and stay on budget to multi-marketing sonic strategy and neurobranding versus sonic branding.  And don’t miss Audio Network’s guides on to how to license a song for video and how to find music for YouTube videos,  TikTok or Instagram.

                  Ready to Find Music for Your Content?

                  At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way. SIGN UP

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                  music

                  WHY MUSIC SHOULD BE CONSIDERED EARLIER IN THE CREATIVE PROCESS

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                    When it comes to music in the creative process, a soundtrack should be more than an afterthought. Whether you’re working on advertising, social content, or promotional materials, music shapes the story, the workflow, and the brand from the inside out. That’s why considering brand music strategy early on leads to stronger storytelling, smoother production, and better brand consistency - ultimately creating work that connects, captivates, and converts.

                    In this blog, we look at how early music choices influence tone, common challenges when music is left to the final stages and explain how early alignment supports brand consistency across platforms.

                    Tone, Pacing & Emotion

                    When selecting music for brand content, it’s important to consider the tone you wish to evoke. Smart music choices provide a tonal shortcut, from emotional temperature (e.g. playful, premium etc.) to brand attitude (e.g. confident versus humble). And once the tone is set musically, copy, performance and design will fall into place a lot more easily.

                    Whether you’re creating films or short promos, music is also crucial when it comes to pacing as it will help define rhythm long before an edit exists. Indeed, if you select the right music early enough, it will help you determine scene length and structure (e.g. cinematic arcs versus punchy beats), guide the edit cadence (e.g. quick cuts versus slow reveals) and shape the sort of reactions you want to provoke from your audience.

                    Of course, there is no match for music when it comes to evoking emotion. Shaping how moments are felt as well as understood, early music selection can clarify the emotional arc of your content, influence character perception and deepen emotional resonance without extra dialogue or explanation.

                    Leaving Music ‘Til Last

                    The intention behind a visual is shaped by its soundtrack, meaning the same image will appear inspiring, unsettling or ironic depending on the music chosen to accompany it. By selecting music late in the process, you’re essentially forcing the soundtrack to fit an already-finished story, which can often result in a jarring tone. If you choose to leave music ‘til last, you’re also making emotion a secondary consideration, leading to storytelling that can feel inauthentic and fail to connect with audiences.

                    Pacing also becomes a problem, with music becoming a mere technical fix instead of a tool that actually enhances storytelling. Edits can easily feel rushed or drag unnaturally, and key moments aren’t granted the space to land emotionally, with music chopped or stretched awkwardly to fit the story.

                    Cleaning up these mistakes can be a costly and time-consuming business, impacting budgets, deadlines and approvals. For example, edits may need to be re-cut to match the new track. These changes alter the timing, emotion and meaning of the content, leading to questions from stakeholders. Consequently, you can expect more rounds of revisions, delays and budget overruns. And these time pressures can impact on your musical choices, with teams favouring quick fixes that are cliched or unoriginal. Far better to avoid errors in the first place by prioritising brand storytelling through music.

                    How to Ensure Brand Continuity

                    Making creative decisions on a project-by-project basis rather than strategically can ultimately result in sonic continuity breaking down over time, resulting in the fragmentation of brand identity. Whereas, if you select your soundtrack early, you can set yourself on the path to maintaining brand consistency through music.

                    While selection music for global campaigns can be complicated, it needn’t be. Simply look to a music partner like us at Audio Network, who can offer advice on creative music licensing throughout the process, eliminating costly mistakes.

                    As well as offering a wide range of music for advertising campaigns, our expert team can help with planning, advising when to choose music for ads or offering music planning for marketing campaigns from the very earliest creative stages. We have decades of experience offering support for multi-market sonic strategy, and boast an ever-expanding catalogue of more than 280,000 fully-licensed, high quality tracks, created by leading artists, composers and musicians from all over the globe at the world’s finest studios.

                    You can browse our playlist hub and curated collections for musical inspiration, or simply brief our dedicated Music Team who can help find the tracks that will make your project sing.

                    Discover More

                    So now you know why music should be considered early in the creative process, why not dig into some more of our blogs, from how to find production music for ads and stay on budget and Neurobranding vs. Sonic Branding to 'Music Licensing 101: A Marketer's Guide', as well as how to find music for YouTube videos,  TikTok or Instagram.

                    Ready to Find Music for Your Content?

                    At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.

                    SIGN UP

                    DISCOVER OUR LATEST RELEASES

                    WHY MUSIC SHOULD BE CONSIDERED EARLIER IN THE CREATIVE PROCESS Read More »