As we’ve discussed at length in previous blogs, music is a non-negotiable component of any successful marketing campaign, helping businesses enhance storytelling, reinforce brand identity and forge deep emotional connections with their customers. And when faced with the choice between overspending on custom tracks or using production-ready music for ads, it’s a wise marketing manager that opts for the latter.
But where can you find high quality, pre-cleared music for ad campaigns that won’t blow your marketing budget? And what are the legalities around using music for commercials? In this blog we lay out everything you need to know about budget-friendly music for TV and social ads, and music licensing for brands.
Why Should I Consider Production Music for Adverts?
Not only is custom music expensive, it’s time-consuming to secure. And with brands under pressure to deliver high-impact ads quickly as well as cost-effectively, sourcing music can suddenly become an especially tricky task. The beauty of production music is that it’s ready and waiting to be used and comes complete with all the correct clearances for TV, digital, social and branded campaigns.
What Does “Production-Ready” Really Mean?
“Production-ready” music is music that is pre-cleared for commercial use. That means you don’t have to waste time navigating complex licensing, applying directly to the rights holder for the correct permissions to use their music commercially. Find out more about music licensing in our glossary.
Crucially, when we talk about “production-ready” music, we’re also talking about music that has been professionally produced. Indeed, quality is a vital consideration when it comes to choosing music to represent your brand: settle for low-quality stock music and you’re putting your professional reputation at risk. That’s why it’s critical to find a music library you can trust.
Not All Music Libraries Are Created Equal
Wondering how to find commercial music on a budget? Well, when it comes to choosing a high quality ad music library, Audio Network should be top of your list. Every single one of our 280,000+ tracks is crafted to perfection at the world’s finest studios - including Abbey Road Studios and Vienna’s Synchron Stage - by a roster of musical talent that ranges from rising stars to Academy Award winners. You’ll find every imaginable style, mood and genre of music represented in our catalogue, from hip hop to hybrid orchestral, drama to documentary.
It's not just music either. From foley sounds to ambient effects, we offer 200,000+ SFX from industry-leaders Pro Sound Effects, so you don’t have to source both a music library and a sound effects library for branded content.
With a wealth of exceptional sound effects and licensed music for advertising to choose from, we make it easy for you to navigate our catalogue with super-fast AI-powered search tools that allow you to search by keyword, audio link or scene description. Filter your results by mood, tempo, genre, instrumentation and more, and assert your originality with stems and cut-downs available on selected tracks. As well as curated collections and playlists – including an ad music playlists for marketers – we offer a personalised music briefing service. Whether you’re looking for full sonic branding or background music, simply send us your brief and we’ll find the perfect track for your campaign.
Finally, when it comes to licensing, we offer scalable solutions for any platform or market, with flexible packages covering everything from global broadcasts to TikTok ads. And with unlimited, lifetime, commercial usage under one straightforward license agreement, we eliminate the risk of non-compliance and legal headaches. To find out more about TV advertising costs, check out our blog.
Read All About It
So now you know all about production music for ads, and one of the best platforms for ad-ready music licensing, why not dig into some more of our blogs, from why licensing music for social media is a smarter choice than using free libraries and why the smartest ads always start with sound to how to license a song for video and how to find music for YouTube videos, TikTok or Instagram.
Need Music for Your Project?
At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!
