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WHY MUSIC SHOULD BE CONSIDERED EARLIER IN THE CREATIVE PROCESS

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    When it comes to music in the creative process, a soundtrack should be more than just an afterthought. It doesn’t matter whether you’re working on advertising, social content or promotional materials, music shapes the story, the workflow and the brand from the inside out. It follows, then, that considering brand music strategy early on in the creative process leads to stronger storytelling, smoother production and better brand consistency, ultimately producing work that connects, captivates and converts.

    In this blog, we look at how early music choices influence tone, common challenges when music is left to the final stages and explain how early alignment supports brand consistency across platforms.

    Tone, Pacing & Emotion

    When selecting music for brand content, it’s important to consider the tone you wish to evoke. Smart music choices provide a tonal shortcut, from emotional temperature (e.g. playful, premium etc.) to brand attitude (e.g. confident versus humble). And once the tone is set musically, copy, performance and design will fall into place a lot more easily.

    Whether you’re creating films or short promos, music is also crucial when it comes to pacing as it will help define rhythm long before an edit exists. Indeed, if you select the right music early enough, it will help you determine scene length and structure (e.g. cinematic arcs versus punchy beats), guide the edit cadence (e.g. quick cuts versus slow reveals) and shape the sort of reactions you want to provoke from your audience.

    Of course, there is no match for music when it comes to evoking emotion. Shaping how moments are felt as well as understood, early music selection can clarify the emotional arc of your content, influence character perception and deepen emotional resonance without extra dialogue or explanation.

    Leaving Music ‘Til Last

    The intention behind a visual is shaped by its soundtrack, meaning the same image will appear inspiring, unsettling or ironic depending on the music chosen to accompany it. By selecting music late in the process, you’re essentially forcing the soundtrack to fit an already-finished story, which can often result in a jarring tone. If you choose to leave music ‘til last, you’re also making emotion a secondary consideration, leading to storytelling that can feel inauthentic and fail to connect with audiences.

    Pacing also becomes a problem, with music becoming a mere technical fix instead of a tool that actually enhances storytelling. Edits can easily feel rushed or drag unnaturally, and key moments aren’t granted the space to land emotionally, with music chopped or stretched awkwardly to fit the story.

    Cleaning up these mistakes can be a costly and time-consuming business, impacting budgets, deadlines and approvals. For example, edits may need to be re-cut to match the new track. These changes alter the timing, emotion and meaning of the content, leading to questions from stakeholders. Consequently, you can expect more rounds of revisions, delays and budget overruns. And these time pressures can impact on your musical choices, with teams favouring quick fixes that are cliched or unoriginal. Far better to avoid errors in the first place by prioritising brand storytelling through music.

    How to Ensure Brand Continuity

    Making creative decisions on a project-by-project basis rather than strategically can ultimately result in sonic continuity breaking down over time, resulting in the fragmentation of brand identity. Whereas, if you select your soundtrack early, you can set yourself on the path to maintaining brand consistency through music.

    While selection music for global campaigns can be complicated, it needn’t be. Simply look to a music partner like us at Audio Network, who can offer advice on creative music licensing throughout the process, eliminating costly mistakes.

    As well as offering a wide range of music for advertising campaigns, our expert team can help with planning, advising when to choose music for ads or offering music planning for marketing campaigns from the very earliest creative stages. We have decades of experience offering support for multi-market sonic strategy, and boast an ever-expanding catalogue of more than 280,000 fully-licensed, high quality tracks, created by leading artists, composers and musicians from all over the globe at the world’s finest studios.

    You can browse our playlist hub and curated collections for musical inspiration, or simply brief our dedicated Music Team who can help find the tracks that will make your project sing.

    Discover More

    So now you know why music should be considered early in the creative process, why not dig into some more of our blogs, from how to find production music for ads and stay on budget and Neurobranding vs. Sonic Branding to 'Music Licensing 101: A Marketer's Guide', as well as how to find music for YouTube videos,  TikTok or Instagram.

    Ready to Find Music for Your Content?

    At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.

    SIGN UP

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    traitors

    WHY THE MUSIC IN THE TRAITORS WORKS

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      In a tricky era for the TV industry, the stratospheric rise of The Traitors has given execs something to celebrate. Developed by Studio Lambert from a format originating in the Netherlands (where it’s known as De Verraders), the UK version of the gameshow debuted in November 2022, and had viewers immediately hooked on its whodunnit-inspired gameplay and grandiose Scottish setting. The celebrity spin-off proved a ratings hit, averaging 14.8 million viewers per episode, while comedian Alan Carr’s winning antics continued to dominate digital water-cooler discourse long after broadcast.

      But The Traitors’ success is down to more than just concept or casting: it lives or dies by its world-building and narrative storytelling - both factors that music plays an integral part in shaping. But what music was played in The Traitors? Why does The Traitors soundtrack hit so hard? And where can you find cinematic tension music for your next production? We reveal all below.

      Music in The Traitors

      Music has been central to the show’s identity from the outset. We're pleased to say that music from Audio Network has been used in The Traitors, helping to establish the programme’s distinctive sense of tension and drama. Some standout examples from our catalogue used on the show include Soaring Horizon, Spy Master, Identity Crisis and Decisive Intervention.

      Much like the game itself, music in The Traitors is dramatic, tense and camp, and usually features a gothic twist. The Guardian witheringly described its soundtrack as being made up of “absurdly melodramatic cover versions of songs that are already plenty dramatic.” However, NME leant into that playful approach, publishing a piece entitled ‘In praise of The Traitors and its terribly brilliant cover songs.’

      Some of the songs covered in the inaugural Celebrity Traitors series include Metallica’s ‘Enter Sandman’, performed by Colorado folk-pop outfit SHEL and INXS’ ‘Never Tear Us Apart’ as interpreted by swiftly ousted contestant Paloma Faith. Elsewhere, LA-based Brit RAIGN provided a reverb-drenched, church organ-powered version of Soul II Soul’s 90s hit ‘Back To Life’, while a super moody, orchestral take on Britney Spears’ ‘Toxic’ was delivered by German duo 2WEI.

      Of course, it’s not all about covers when it comes to The Traitors’ music. The instantly recognisable theme is a big part of that sonic world-building too. Composed by Sam Watts, it sets the tone from the opening moments, underlining how strong, characterful theme music can elevate a show and anchor its emotional identity.

      Music supervisors set sweeping landscape shots to Nina Simone’s ‘Sinnerman’, created swagger with The Who’s 1971 classic ‘Won’t Get Fooled Again’ and built momentum using driving indie-rock of The Cardigan’s ‘My Favourite Game’.

      But the reason The Traitors’ music hits so hard is that it’s a masterclass in delivering dramatic soundtrack music.

      Dark strings meet dramatic pulses, percussive hits, risers, eerie pads and swelling tension beds, all building a sense of anticipation, manipulating pace and heightening drama.

      Traitors-Style Music for Brands

      The psychological impact of building suspense via background music is that it increases an audience’s focus and retention. So it’s a no-brainer that brands should consider employing tension music. Ideal for trailers, reveals, teasers, high stakes campaigns, product launches, social edits and more, tension tracks create instant emotional stakes, even in short-form content. And in crowded feeds, this strong cinematic identity helps brands stand out.

      But where can brands find music like The Traitors TV show, you wonder? Well, at Audio Network we offer a huge selection of dark, atmospheric music for TV, brands and film, taking the headache out of how to license suspense music. Created by the world’s leading artists, musicians and composers, our tension tracks are of cinematic quality, lovingly performed by real players, real orchestras and genre specialists - and are all easily licensable and cleared for global use.

      To inspire you, you can browse our Tension Code collection, which is brimming with dramatic tension, from light peril to suspenseful, dark tracks to transport the audience to the edge of their seats. It’s packed with curated playlists, helpfully divided into tools like drones, percussion and beds, as well as production genres including reality TV, prime time scores, documentaries and much more. There are also a heap of albums to help you create Traitors-style tension in your branded content. Here are some selected highlights:

      Banshee

      Dramatic gothic hybrid orchestral score with demonic choral incantations from Lorne Balfe.

      The Last One

      Forward moving hybrid orchestral score with big driving drums from Lorne Balfe.

      Starting Lineup

      Hybrid orchestral tension builder with forward moving strings from Mark Petrie.

      Torsion Remix 2

      Hard hitting hip hop orchestral hybrid with aggressive hip hop beats from Konrad Abramowicz and Mark Petrie.

      Discover More

      So now you know why the music in The Traitors works, why not dig into some more of our blogs, from what brands will sound like in 2026 and how world-class recording studios bring your campaigns to life and neurobranding vs sonic branding, and why it matters for your brand.

      There are plenty of  expert guides too, from our music licensing 101 to selecting the right music for your brand, how to license a song for video and how to find music for YouTube videos,  TikTok or Instagram.

      Ready to Find Music for Your Content?

      At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.

      SIGN UP

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      90s music

      WHY 90S MUSIC STILL WORKS FOR TODAY’S BRANDS

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        There’s no denying that when it comes to marketing soundtracks, 90s music is having a moment. Just think of this year’s John Lewis Christmas ad: using Alison Limerick’s iconic floor filler ‘Where Love Lives’ as its emotional anchor, the premium spot tells the story of a father and a son brought together through a love of music.

        And then there’s EE’s Christmas offering, which features another 1990 house classic in the shape of Black Box’s ‘Ride On Time’. Like the John Lewis ad, it’s much more than just a straight-up sync, segueing into a choral interpretation of the track at the climax to maximise its emotional impact. Or how about Marks and Spencer, who have opted to sync Snap’s Eurodance banger ‘Rhythm Is A Dancer’?

        It’s no coincidence that brands are looking to license 90s music for their marketing campaigns at a time of year focused on feelings of warmth and nostalgia. But what’s the psychology behind nostalgia and advertising? And how can brands get in on the act?

        In this blog we’ll be looking at precisely why 90s music works in advertising and just how brands use the 90s music genre for maximum return.

        Nostalgia, Music & Marketing

        Nostalgia is defined as a sentimental longing or wistful affection for the past. But how does it affect our behaviour? Well, neuroscientists have discovered that the emotion of nostalgia is actually composed of a series of brain functions, including self-reflection, autobiographical memory, regulatory capacity and the reward impulse.

        Nostalgia in marketing works by engaging the brain’s reward system - triggering dopamine release and cultivating warm emotions - while the hippocampus connects past memories to a person’s sense of self.

        Regions like the medial prefrontal cortex (vmPFC) also support mood regulation, helping nostalgic messages create feelings of safety, connection and openness. By using music to evoke feelings of nostalgia, marketers can trigger these uplifting, identity-affirming emotions, bypass skepticism and boost brand recall as consumers seek comfort and meaning.

        90s Music for Brands

        The boom in 90s nostalgia corresponds to the audience marketers are primarily targeting. Being in their mid-40s to early 30s, and statistically more likely to have young children and established careers, millennials are the generation advertisers expect will spend big at Christmas. So it makes perfect sense to evoke nostalgia by harnessing the music of their youth. But what are the best music genres for brand campaigns?

        In terms of the music we generally define as 90s, there’s a broad range on offer, from Britpop to rave, trip hop to grunge, pop reggae to new jack swing. Which one you opt for depends on what mood you wish to evoke.

        With a typical tempo of between 115 and 130 BPM, 90s house music and rave is unmatched when it comes to bringing momentum to productions. Combine that energy with its ability to evoke feelings of liberation, hope and community, and it’s ideal for sports brands, tech and fashion. Similarly, pop reggae and the R&B-adjacent new jack swing bring uplifting vibes, offering warmth, intimacy and a sense of escapism, making them ideal for 90s-inspired marketing for lifestyle brands.

        In the UK, Britpop is arguably the most iconic 90s music genre, offering a swaggering, confident indie-rock sound that’s simultaneously honest and down-to-earth. As a result, it’s a style that works perfectly for fashion and lifestyle brands - especially those seeking to emphasise their British credentials, as heard in Blur’s “Song 2”.

        Meanwhile the serrated melodies of grunge offer an edgier feel, offering an atmosphere of authenticity, perfect for brands rejecting over-polished aesthetics. You can read more about selecting the right music for your brand in our blog.

        90s Music Licensing

        When it comes to 90s nostalgia marketing, licensing classic tracks from the era is a pricey business, not least because there is no set fee for syncing commercial tracks - it’s at the right holder’s discretion. You’ll need to obtain both a sync licence (giving you permission to sync the music with your content) and a dubbing licence (which covers the sound recording of the musical composition) - a time-consuming and costly undertaking.

        Alternatively, you could turn to a music library, featuring original, pre-cleared works inspired by 90s music.

        At Audio Network, our music is cleared globally, in perpetuity, with the general licence covering both the sound recording and the musical work as standard - so you don’t have to worry about copyright issues. Just as crucially, our extensive catalogue is brimming with exceptional musicianship, and even offers the flexibility of stems and cut-downs on selected tracks, so you can shape your soundtrack to your story.

        We have an abundance of authentic, 90s-inspired music, including curated playlists showcasing the best of the era. From grunge to old school hip hop, via 90s pop, browse our catalogue, or speak to your account manager for more details.

        Up Next

        So now you know all about the emotional impact of 90s music in marketing, why not dig into some more of our blogs, from what brands will sound like in 2026 and why brands should choose real artist and composers, not AI music to neurobranding vs sonic branding, and why it matters for your brand. There are plenty of  expert guides too, from our music licensing 101 to how to license a song for video and how to find music for YouTube videos,  TikTok or Instagram.

        Ready to Find Music for Your Content?

        At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.

        SIGN UP

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        WHY 90S MUSIC STILL WORKS FOR TODAY’S BRANDS Read More »

        brand sound

        HOW TO ENSURE YOUR BRAND SOUNDS THE SAME EVERYWHERE

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          Global brands like Coca-Cola, Nike, and Microsoft have perfected visual consistency. Their logos, colours, and designs travel seamlessly across markets. Achieving the same level of consistency with sound, however, presents a unique challenge.

          That’s why a multi-market sonic strategy is essential. It ensures your brand sounds like your brand - wherever it’s heard. And for global teams, partnering with us here at Audio Network makes this both achievable and efficient.

          Why Sonic Consistency Matters

          Music is one of the fastest ways to communicate a brand’s identity. A familiar tone, motif, or rhythm can trigger recognition and emotion before a logo even appears. Without a clear strategy, different regions may interpret your creative brief in their own way. The result? A global campaign that looks cohesive but sounds inconsistent.

          A sonic strategy brings alignment. It gives your creative, agency, and production teams a shared framework. Audio Network supports brands in creating this framework, providing a catalogue of high-quality, pre-cleared tracks designed for global campaigns. This ensures that whether your campaign is airing in New York, Tokyo, or São Paulo, your brand is instantly recognisable through sound.

          Start With the Brand, Not the Genre

          Before choosing tracks, the focus should be on the brand itself. Ask:

          • What emotions should your brand consistently evoke?
          • What personality traits define your brand - playful, premium, bold, human?
          • What mood and energy levels best reflect your values?

          We work closely with brands to translate these values into a clear musical identity. This isn’t about selecting genres or trends. It’s about defining a sonic personality that guides every market and campaign. Once established, this musical DNA acts as a compass, helping local teams make consistent, confident decisions.

          Consistency With Flexibility

          A strong multi-market strategy balances recognisability with adaptability. Define what must remain consistent, such as emotional tone, instrumentation, and core musical motifs. At the same time, allow flexibility for local interpretation - rhythm, arrangement, or culturally relevant instruments.

          Audio Network makes this process straightforward. Our curated playlists, variations, and stems allow local teams to adapt tracks to their market while staying aligned with the global brand. This approach ensures campaigns feel locally relevant without compromising overall brand identity.

          Build a Global-Ready Toolkit

          To make consistency practical, brands need a toolkit - not a blank page. This includes:

          • Curated tracks reflecting your brand’s sonic identity
          • Playlists for different campaign moments (hero films, retail, social content)
          • Pre-cleared licensing for every market
          • Multiple track versions and stems for easy adaptation

          With these tools, local teams can produce campaigns efficiently without worrying about sourcing or legal complications. Our catalogue is designed with global usage in mind, giving brands both creative depth and operational simplicity.

          Empowering Teams With Guidance

          Even the best strategy fails if teams don’t know how to use it. The most effective global brands provide:

          • A clear sonic playbook with principles and examples
          • Curated playlists tailored to key brand moments
          • Straightforward licensing and usage guidance
          • Support from expert music supervisors

          We partner directly with global teams, helping them quickly find the right track that fits both the brief and the brand’s identity. This hands-on guidance ensures teams feel confident and empowered, reducing the risk of off-brand choices.

          Respect Cultural Nuance Without Losing Brand Identity

          Music resonates differently across regions. A track that feels warm and playful in one market might feel unfamiliar in another. The key is localisation without reinvention. Keep the core melody, emotional tone, and brand DNA intact while adapting rhythm, instrumentation, or arrangement to suit local tastes.

          We support this approach, offering multiple track versions, stems, and guidance that allow regional teams to tailor music for their audiences while maintaining a unified global sound.

          Evolving With Your Brand

          Brands evolve, and their music should too. Platforms, consumer behaviour, and trends shift, but your sonic identity should remain recognisable.

          Regularly reviewing your sonic strategy ensures campaigns stay modern, coherent, and emotionally impactful. With Audio Network, brands can refresh their toolkit, update playlists, and introduce new tracks - all while maintaining global alignment.

          A Sound That Travels

          A multi-market sonic strategy isn’t about control - it’s about clarity and connection. The goal is simple: make your brand instantly recognisable wherever it’s heard.

          With the right framework and a partner like Audio Network, global brands don’t just look consistent. They sound consistent, memorable, and unmistakably like themselves - from London to São Paulo, New York to Tokyo.

          For more information on how we can help take your brand to the next level, contact our expert music team.

          Ready to Find Music for Your Content?

          At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.

          SIGN UP

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          HOW TO ENSURE YOUR BRAND SOUNDS THE SAME EVERYWHERE Read More »

          THE LEGO GROUP

          AUDIO NETWORK BRINGS MUSIC TO THE LEGO GROUP’S F1 SPHERE & LEGO RACING

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            Photo Credit: The LEGO Group

            We’re celebrating not one but two standout syncs with The LEGO Group - one lighting up the legendary Las Vegas Sphere during the Grand Prix, and another powering a dynamic social short championing women in LEGO® Racing.

            Read on to find out how our tracks “Mango” and “I’m a Trendsetter” helped bring these bold creative visions to life.

            “Mango” Ignites the Las Vegas Sphere for LEGO F1

            The first project takes us to one of the most iconic screens on the planet - the Las Vegas Sphere. As part of the LEGO® F1 product range, The LEGO Group created a high-energy video that lit up the Sphere during the Las Vegas Grand Prix.

            Fast-paced, kaleidoscopic visuals honour each F1 team, combining minifigures, lore-inspired motifs, and a drone-like perspective that amplifies the spectacle. To match this intensity, the creative direction called for something energetic, contemporary, and rooted in Daft Punk flavour.

            Charlotte and Jamie from our incredible Nordic team worked closely with the Creative Director and OLA, The LEGO Group’s in-house agency, exploring tracks that could deliver that sonic DNA. Charlotte shared:

            CE

            “The LEGO teams reference track was ‘Around the World’ by Daft Punk, so we wanted to find a track that sonically replicated that iconic 90s vibe, matching its energy but with a playful and contemporary twist. It was really fun working with a strong visual like the Las Vegas Sphere to find the perfect track to match.”

            Ultimately, the team synced “Mango” by George Georgia, whose pulsing rhythms and futuristic energy drive the visuals with style and precision. Watch the Sphere activation here:

            Celebrating Women in Sport With “I’m a Trendsetter”

            Our second collaboration with The LEGO Group supports their newly launched LEGO® Racing identity within F1 ACADEMY™, introduced alongside driver Esmee Kosterman, who will race under the LEGO® Racing banner from 2026.

            To help promote this exciting moment, The LEGO Group released a fast-paced social short celebrating the partnership’s focus on inspiring young fans and opening the door wider for women in motorsport. Working again with OLA and the same Creative Director, the team selected our bold, energetic track “I’m a Trendsetter” by Justis Simpson and Stephen Cornish.

            Its confident, forward-driving feel is a natural fit for content that champions visibility, ambition, and new pathways into the sport. And with the campaign spotlighting women and girls in racing, it’s a fitting moment for us to celebrate #WomenInSport and #WomenInMusic - communities shaping the future with creativity and strength.

            Watch the full social short here:

            Collaboration That Resonates

            Congratulations to everyone involved across both syncs! Charlotte and Jamie’s close partnership with the Creative Director and OLA at The LEGO Group was key in shaping these wins, and the results speak for themselves.

            For those inspired by these campaigns, you can listen to, download, and license the exact tracks used right here:

            MANGO
            I'M A TRENDSETTER

            At Audio Network, we craft original, high-quality music designed to bring any brand or business to life. With simple and transparent licensing, we make it easy to access an extensive library of tracks across every mood and genre. Discover how we can help you find the perfect musical collaborator for your next project by clicking the button below.

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            latin music

            THE ULTIMATE GUIDE TO LICENSING LATIN MUSIC FOR YOUR CONTENT

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              Latin music comes with a rich history, but there’s arguably never been a better time for the Spanish and Portuguese-speaking genres. Thanks to the power of streaming, the huge range of musical styles on offer and the proliferation of Latin diasporas around the world, Latin music is being consumed at record-breaking volumes, with Music Business World reporting US Latin music revenues of $500m in H1 2025, equating to six times the growth of the overall US market.

              Smart brands are getting in on the action, opting for all kinds of licensed Latin music for ads. Whether you’re after salsa music for commercials, a bolero instrumental or some cumbia background music, here at Audio Network we offer a world of choice.

              From reggaeton to rumba, son to tango, our Latin Series has you covered, communicating the diverse musical stories of Latin America, as told by its artists, composers and musicians. In this blog we break down which styles suit which content and offer some musical suggestions for your next campaign.

              Latin Music in November 2025

              Latin stars continue to dominate cultural conversations across the world. All eyes were on November’s Latin Grammys, which featured performances from Puerto Rico’s Rauw Alejandro, Mexican-American guitar legend Carlos Santana and Colombian singer/actor Maluma. Puerto Rican rapper Bad Bunny was the big winner on the night, taking home five awards, including Album of the Year, while Colombian singer Karol G won Song of the Year for ‘Si Antes Te Hubiera Conocido’ and Spain’s Alejandro Sanz grabbed the gong for Record of the Year for ‘Palmeras En El Jardín’.

              Just days before, Puerto Rican rapper Young Miko released her hotly-anticipated sophomore record Do Not Disturb, and Catalan singer Rosalía shared her wildly-acclaimed fourth album LUX, opening at number one on Billboard’s Top Latin Albums, Top Latin Pop Albums, Classical Albums, Classical Crossover and World Albums charts. And with Bad Bunny ruffling all the right feathers with the announcement he’s set to headline next year’s Super Bowl, Latin music’s mainstream dominance seems assured for the foreseeable future.

              Latin Music Genres for Sync

              Salsa

              One of the most popular Latin genres, salsa originates from Cuba and Puerto Rico, and is rooted in son Cubano, an Afro Cuban music genre created by Cuban musicians of Bantu descent. In the 1940s this was combined with African American jazz to create the hybrid sound that’s celebrated all over the world today. Vibrant and energetic, salsa is ideal for upbeat brand ads and celebratory content. Read more about how African artists have helped shape Latin music in our blog, and check out our top salsa choices in our Salsa playlist.

              Reggaeton

              Classified as música urbana, reggaeton is one of the biggest crossover Latin genres, spawning breakout stars including Daddy Yankee, Karol G and J Balvin. Reggaeton originated in the late 1970s with Panama’s El General (Edgardo A. Franco), before becoming popular among Puerto Rican youth in the 1990s. Typically, it blends reggae and Jamaican dancehall with hip hop and Latin genres like salsa and bomba, dembow rhythms, and rapping and singing, most often in Spanish.

              From a production context, the bold, modern and deeply rhythmic thrust of reggaeton makes it ideal for lifestyle, fashion and youth-focused campaigns.

              Latin Pop

              Infusing contemporary pop with Latin influences, Latin pop can encompass everything from reggaeton to rock en Español, samba to salsa. Whatever its flavour, strong melodies are a non-negotiable, making it a style that’s consistently emotional and infectious – perfect for travel vlogs or inspirational storytelling. For a Latin pop soundtrack, dive into our hand-picked Latin Pop playlist.

              Cumbia

              A popular style of regional folk music that originated in Colombia, cumbia is characterised by guitars, accordions, bass guitar and percussion. Warm and nostalgic, its wistful style suits lifestyle and family-oriented content, so if you’re seeking Latin music for video, it’s a must-listen. Grab some inspiration in our Latin Series: Colombia playlist.

              Bolero

              Comprised of slow-paced romantic ballads featuring acoustic guitars and lush orchestration, bolero music originated in Cuba in the late 19th century, before its popularity spread across Mexico and South America. So when it comes to Latin music for film and TV, bolero’s romantic and soulful style make it a great match for cinematic or emotional moments.

              Read more about Latin music genres in our blog.

              Latin Music Licensing With Audio Network

              Unless you’re relying on rights-free music libraries – thereby running the risk of content takedowns and quality and originality issues –  you’re going to need a license to use Latin music for commercial purposes. And the same rules apply to licensing a Latin soundtrack as they do to any style of music: you’ll need secure dubbing rights and synchronisation rights and – in some instances – performance rights. You can read more about all of these in our guide to music licensing.

              At Audio Network, we take the headache out of music licensing, offering more than 280,000 high quality tracks available, spanning every genre, mood and style imaginable. Every track is recorded to the highest possible standard, and with cut-downs and stems available on selected tracks not only do you have the flexibility to access world-class music that matches your brand’s tone and values – you then have the ability to truly make tracks your own.

              Our unrivalled Latin selection is curated to honour the diversity of Latin music heritage. Ranging from traditional rhythms to contemporary fusions, we’ve worked with local composers, musicians and artists to harness the passion and authenticity of Latin music, making our tracks perfect for everything from TV to film soundtracks, advertising to digital and games.

              Read More

              So now you know all about licensing Latin music for your content, why not dig into some more of our blogs, from our guide to Latin percussion instruments and the best-selling Latin albums of all-time to how to find music for YouTube videos,  TikTok or Instagram.

              Need Music for Your Project?

              At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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              sonic branding

              NEUROBRANDING VS SONIC BRANDING (AND WHY IT MATTERS FOR YOUR BRAND)

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                In a world where competition for audience attention is fiercer than ever, brands are increasingly reaching beyond visuals and slogans to connect on a deeper, more instinctive level. Enter neurobranding, the art and science of aligning brand strategy with the way the human brain actually works. By understanding how consumers process emotions, memories and sensory cues, neurobranding aims to forge bonds that go far beyond logic or preference, influencing human behaviour and emotion. And one of the most powerful - and often overlooked - tools in this neurological toolkit is sonic branding: the strategic use of sound to trigger recognition, trust and emotion.

                In this blog we dive into this growing area of cognitive science, answering questions like, what is the concept of neuromarketing? And what are some of the best practices when it comes to sonic branding?

                What Is Neuro Branding?

                An offshoot of neuromarketing, neurobranding draws on cognitive science to examine the way in which brains process behaviour and make decisions to create compelling brand experiences. Rather than chasing short-term wins, neurobranding focuses on forging enduring cognitive and emotional connections between consumers and brands, as the Guardian explains:

                “[Neuromarketing] allows marketers to say for certain what effect their campaigns have upon their audience, which means they can engage with greater confidence with those responsible for sales, service, product development and operations, and make more informed and more effective contributions to the overall running of the business.”

                But in sonic terms, what is the science behind neurobranding? As Allison Eck of Harvard Medicine explains, “The salience of [sound] - whether a person responds to them emotionally and motivationally - influences the autonomic nervous system (ANS), a network that controls certain involuntary processes like breathing and heart rate. The valence of the music, which signals whether the music feels positive, negative, or somewhere in between, influences the ANS, too.”

                She continues: “Music also lights up nearly all of the brain - including the hippocampus and amygdala, which activate emotional responses to music through memory; the limbic system, which governs pleasure, motivation, and reward; and the body’s motor system.”

                Does Coca-Cola Use Neuromarketing?

                All of the world’s most successful brands use neurobranding to inform their marketing, including Coca-Cola. Just think of their infinitely memorable ‘Share A Coke’ campaign, which saw them personalising their products to foster a sense of belonging and forge emotional connections with customers. Coca-Cola also employ colour psychology to inform their iconic red branding - a colour associated with passion and excitement - and leverage sensory cues by incorporating the sound of a bottle cap popping into their advertising.

                It makes sense that Nike - marketing pioneers who have employed a ‘Mind Team’ to create “Neurosicence-based footwear” - rely on neurobranding. Look at 2019’s Creative Arts Emmy-winning campaign ‘Dream Crazy’, featuring Colin Kaepernick. Using emotive storytelling to inspire and motivate, the advert appeals to the brain’s reward centres to reinforce positive brand associations.

                What Is Sonic Branding?

                Sonic branding goes hand-in-hand with neurobranding, it being an avenue through which to apply scientific research to create positive and long-lasting brand associations. As discussed in our earlier blog, sonic branding can be separated into a few different categories:

                1. Branded music - Music created specifically for a brand, that aligns with their identity.
                2. Audio logos - A jingle or short sound sequence to encourage recall, recognition and trust. Think of Netflix’s suspenseful, two-note "ta-dum" logo, which creates a sense of anticipation for the customer seeking entertainment. Or consider Microsoft’s start-up sound, a hopeful, ascending motif that implies creativity and encourages optimism.
                3. Soundscapes - Background music or sounds, often utilised in-app or in-store, designed to create an immersive experience for customers.
                4. Voice - A voiceover, the style and tone of which should mirror and communicate brand values.

                Whatever your choice of sonic branding, there are some best practices you should adhere to when it comes to its application.

                1. At the outset, every brand should define their emotional DNA. Whether you’re licensing a song for video, or looking for a podcast theme, know what effect you want your brand to have on your audience, and actively pursue that emotion with your music choices.
                2. Test sounds on focus groups, listen to feedback and adapt your sonic branding accordingly. It’s all well and good assuming what mood you’re evoking in others, but adopting an evidence-based approach is the most effective course of action.
                3. Keep your audio consistent to build a cohesive brand.

                How Can Audio Network Help With Sonic Branding?

                With more than 280,000 fully licensed tracks on offer, plus stems and cut-downs available on selected songs, at Audio Network we are proud to offer brands custom music solutions without ever compromising on quality. Recorded by industry-leading musicians at the world’s finest studios, we’re committed to bringing brands authentic sounds from all over the globe, spanning every style, mood and production genre imaginable.

                With so much choice on offer, we make it easy for our customers to find the perfect song or sound, offering super-fast, AI-assisted tools that allow you to search by audio link, prompt or scene description, as well as advanced search filters including bpm, key, instrumentation and more. For those wanting inspiration, we offer a range of regularly updated themed playlists and collections, as well as a Music Consultation service. Simply send your brief to our expert team, and they’ll curate a selection of sounds suitable for your project.

                From sound effects to background music, Audio Network is your one-stop shop for compelling sonic branding.

                Read More

                So now you know all about neurobranding versus sonic branding, why not dig into some more of our blogs, from how to find production music for ads and stay on budget, busting music licensing myths and Audio Network’s Music Licensing Glossary to how to find music for YouTube videos,  TikTok or Instagram.

                Need Music for Your Project?

                At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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                WHAT BRANDS WILL SOUND LIKE IN 2026: KEY MUSIC TRENDS FOR CAMPAIGNS

                Leave a Comment / MUSIC /
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                  When it comes to creating memorable marketing campaigns, standing out is about paving the way. But powerful creative concepts and impactful visuals aren’t the only areas where trend-conscious marketers can make a splash - music provides a crucial avenue for innovation, not least because it’s a medium in which brands can build a compelling narrative by offering customers an emotional shortcut to their company values.

                  So, when it comes to music, how can you stay ahead of the curve for the next 12 months? And what kind of genres should you be looking at to soundtrack your next advertising spend?

                  In this blog, we examine audio strategy and advertising trends and predict the key musical trends for 2026 that every smart marketer needs to know.

                  Music Trends 2026

                  From sonic branding to background music and beyond, it’s never been more important to select the right soundtrack.

                  Today’s audiences expect music that feels personal, emotive and authentic and this - combined with ever-shifting cultural and technological developments - helps shape music trends. Below are some of the key trends we expect to see in 2026.

                  Purpose-Driven Sound

                  To create a campaign that engages, you need to tell real and compelling stories that make audiences feel as well as think. This is where high quality music, created by humans comes in. Elevate your narrative with authentic music that will resonate emotionally with your audience.

                  At Audio Network, we promise we will never use generative AI to produce music, because we value human creativity. We invest in human talent, empowering the brightest and best artists, composers and producers from around the world to record to tell their stories at the world’s finest studios. Read more in our blog.

                  Authentic, Global Sounds

                  The silver-lining of a world where derivative, dirt-cheap, AI-generated music is becoming a crutch for less imaginative marketers is that it allows the brands that truly value authenticity to stand out. Opting for authentic global sounds is a great way of demonstrating your commitment to quality, not least because AI simply isn’t capable of conjuring such sounds, as Vox reports:

                  “Today’s AI models are liable to exclude vast swaths of music, especially from musical traditions that predate recording technology and come from non-Western origins. As currently designed, they are more likely to produce stereotypical sounds within a genre or style than they are to produce anything peculiar, let alone innovative or interesting.”

                  By selecting indigenous sounds, you are also demonstrating your knowledge of local markets, and reflecting a keen awareness of commercial music trends, be it the global dominance of Latin pop and Afrobeats, or the proliferation of hybrid sounds setting the charts alight worldwide.

                  At Audio Network, we empower artists, composers and producers from all over the globe to create exceptional music that communicates all the cultural richness of their communities. From K-pop to traditional Chinese orchestration, reggaeton to tango, Afroswing to amapiano, discover a world of music in our ever-expanding catalogue.

                  Cinematic Storytelling in Brand Campaigns

                  Cinematic storytelling in brand campaigns is about using the emotional power, visual depth, and narrative techniques of film to create marketing that feels more like a movie experience than an advertisement.

                  It’s not just about selling a product - it’s about making audiences feel something memorable and meaningful. Just think of Apple’s 2023 campaign, The Greatest.

                  Naturally, to tell stories at scale, you need a top-quality soundtrack to match. From epic orchestral tracks to hybrid compositions, we help brands future-proof their campaigns with timeless quality and modern sound.

                  Retro Revival: 80s Synths and Nostalgic Pop

                  Nostalgia remains one of the most powerful weapons in the advertiser’s arsenal, and nothing is more nostalgic than a retro soundtrack. In the next 12 months we expect to see brands bringing back iconic hits from the 80s and 90s to spark emotional connections with Millennial and Gen Z audiences, fostering a sense of comfort and trust, and cutting through the noise of contemporary music.

                  Of course, licensing commercial hits can be an expensive and complicated process. If you’re seeking a similarly wistful sounds, we have heaps of playlist inspiration, featuring a wealth of pre-licensed tracks spanning 80s electronic and 90s collections channelling hip hop, boy bands, dance parties and old skool rave.

                  Read More

                  So now you know what brands will sound like in 2026, why not dig into some more of our blogs - we cover everything from music licensing tips to branding and business ideas that hit the right note.

                  WHY MUSIC SHOULD BE CONSIDERED EARLIER IN THE CREATIVE PROCESS

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                  AUDIO NETWORK BRINGS MUSIC TO THE LEGO GROUP’S F1 SPHERE & LEGO RACING

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                  THE ULTIMATE GUIDE TO LICENSING LATIN MUSIC FOR YOUR CONTENT

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                  Need Music for Your Project?

                  At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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                  WHAT BRANDS WILL SOUND LIKE IN 2026: KEY MUSIC TRENDS FOR CAMPAIGNS Read More »

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                  À QUOI RESSEMBLERA LE SON DES MARQUES EN 2026 : NOS PRÉDICTIONS DES TENDANCES MUSICALES

                  Leave a Comment / THE FRENCH EDIT /

                  Pour créer des campagnes mémorables, il faut savoir se démarquer en prenant des risques. Mais les concepts créatifs puissants et les visuels percutants ne sont pas les seuls sujets dans lesquels les spécialistes sensibles aux tendances peuvent faire effet. La musique offre une voie royale pour l'innovation, notamment parce qu'il s'agit du meilleur moyen de construire un récit convaincant en créant un raccourci émotionnel vers les valeurs de leur entreprise. 

                  Alors, en matière de musique, comment rester à la pointe ? Quels genres musicaux devriez-vous privilégier pour accompagner vos prochaines campagnes ? 

                  Nous avons examiné pour vous les stratégies audios et les tendances publicitaires :  

                  Tendances Musicales de 2026

                  De l'identité sonore à la musique d'habillage, il n'a jamais été aussi important de choisir la bonne bande-sonore. 

                  Les audiences d’aujourd’hui attendent une musique qui leur semble personnelle, émouvante et authentique, ce qui, combiné à des évolutions culturelles et technologiques en constante mutation, contribue à façonner les tendances musicales. Voici quelques-unes des principales tendances que nous prévoyons pour 2026. 

                  Le son au service d'un objectif

                  Pour créer une campagne qui captive, vous devez raconter des histoires vraies, qui font ressentir et réfléchir votre public. C'est là qu'intervient la musique de haute qualité, créée par des êtres humains. Renforcez votre récit avec de la musique authentique qui créera un écho émotionnel auprès de votre public. 

                  Chez Audio Network, nous nous engageons à ne jamais utiliser l'IA pour produire notre musique, car nous accordons une grande importance à la créativité humaine. Nous investissons dans le talent humain, en donnant les moyens aux artistes, compositeurs et producteurs les plus brillants et les plus talentueux du monde entier d'enregistrer leurs histoires dans les meilleurs studios du monde.  

                  Des sons authentiques

                  Le bon côté d’un monde où la musique bon marché et générée par l'IA devient une béquille pour les spécialistes du marketing les moins créatifs, c'est qu'il permet aux marques qui accordent vraiment de l'importance à l'authenticité de se démarquer. Opter pour des sons authentiques est un excellent moyen de démontrer votre engagement envers la qualité, notamment parce que l'IA n'est tout simplement pas capable de créer de tels sons, comme le rapporte Vox : 

                  « Les modèles d'IA actuels sont susceptibles d'exclure une grande partie de la musique, en particulier celle issue de traditions musicales antérieures à la technologie d'enregistrement et d'origine non occidentale. Tels qu'ils sont actuellement conçus, ils sont plus susceptibles de produire des sons stéréotypés au sein d'un genre ou d'un style que de produire quoi que ce soit de particulier, sans parler d'innovant ou d'intéressant. » 

                  En sélectionnant des sons locaux authentiques, vous démontrez également votre connaissance des marchés locaux et reflétez une conscience poussée des tendances musicales commerciales, qu'il s'agisse de la domination mondiale de la pop latine et des Afrobeats, ou de la prolifération de sons hybrides qui enflamment les charts à travers le monde. 

                  Chez Audio Network, nous donnons aux artistes, compositeurs et producteurs du monde entier les moyens de créer une musique exceptionnelle qui communique toute la richesse culturelle de leurs communautés. De la K-pop à l'orchestration traditionnelle chinoise, du reggaeton au tango, de l'Afroswing à l'amapiano, découvrez un monde de musique dans notre catalogue en amélioration constante. 

                  La narration cinématographique dans les campagnes de marque

                  La narration cinématographique consiste à utiliser la puissance émotionnelle, la profondeur visuelle et les techniques narratives du cinéma pour créer un marketing qui s'apparente davantage à une expérience cinématographique qu'à une publicité. 

                  Il ne s'agit pas seulement de vendre un produit, mais aussi de faire vivre au public une expérience mémorable ; Prenons l'exemple de la campagne 2023 d'Apple, intitulée « The Greatest ». 

                   

                  Bien sûr, pour raconter des histoires à grande échelle, il faut une bande-son de qualité. Des morceaux orchestraux épiques aux compositions hybrides, nous aidons les marques à pérenniser leurs campagnes grâce à une qualité intemporelle et un son moderne. 

                  Retro Revival : synthés des années 80 et pop nostalgique

                  La nostalgie reste l'une des armes les plus puissantes dans l'arsenal des publicitaires, et rien n'est plus nostalgique qu'une bande-son rétro. En 2026, nous nous attendons à voir les marques remettre au goût du jour des tubes emblématiques des années 80 et 90 afin de susciter des liens émotionnels avec les publics des générations Y et Z, en favorisant un sentiment de confort et de confiance, et en se démarquant du bruit de la musique contemporaine. 

                  Bien sûr, l'obtention d'une licence pour des morceaux du commerce peut être coûteux et compliqué. Si vous recherchez des sons tout aussi mélancoliques, nous avons des tonnes d'idées de playlists, avec plein de morceaux pré-cléarés couvrant les ambiances des années 80 et 90, allant du hip-hop aux boys bands, en passant par les soirées dance et les raves old school. 

                  En savoir plus

                  Maintenant que vous savez à quoi ressembleront les marques en 2026, pourquoi ne pas consulter nos autres blogs ? Nous abordons tous les sujets, des conseils sur les licences musicales aux idées de branding et d'affaires qui font mouche. 

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                  À QUOI RESSEMBLERA LE SON DES MARQUES EN 2026 : NOS PRÉDICTIONS DES TENDANCES MUSICALES Read More »

                  brand sound

                  COMMENT GARANTIR QUE VOTRE MARQUE GARDE LA MÊME IDENTITÉ SONORE PARTOUT ?

                  Leave a Comment / THE FRENCH EDIT /

                  Les plus grandes marques comme Coca-Cola, Nike ou Microsoft ont perfectionné leur cohérence visuelle. Leurs logos, leurs couleurs et leurs designs s'adaptent parfaitement à tous les marchés. Cependant, atteindre le même niveau de cohérence avec le son est un défi unique. 

                  C'est pourquoi une stratégie sonore multi-marchés est essentielle. Elle garantit que votre marque sonne comme votre marque, où qu'elle soit entendue. Et pour les équipes internationales, un partenariat avec Audio Network rend ça réalisable et facile. 

                  Pourquoi la cohérence sonore est-elle importante ?

                  La musique est l'un des moyens les plus rapides pour communiquer l'identité d'une marque. Une tonalité, un motif ou un rythme familier peut susciter des émotions avant même que le logo n'apparaisse. Sans stratégie claire, différentes régions peuvent interpréter votre brief créatif à leur manière. Le résultat ? Une campagne mondiale qui semble cohérente, sonne de manière différente. 

                  Une stratégie sonore permet d'harmoniser les éléments et offre aux équipes créatives un cadre commun. Audio Network aide les marques à créer ce cadre en leur fournissant un catalogue de morceaux de haute qualité, pré-cléarés et conçus pour les campagnes mondiales. Ainsi, que votre campagne soit diffusée à New York, Tokyo ou São Paulo, votre marque est immédiatement reconnaissable grâce au son. 

                  Commencez par votre marque, pas par le genre 

                  Avant de choisir des morceaux, concentrez-vous sur la marque elle-même. Posez-vous les questions suivantes : 

                  • Quelles émotions votre marque doit-elle susciter?
                  • Quels traits de personnalité définissent votre marque : ludique, haut de gamme, audacieuse, humaine ?
                  • Quels niveaux d'humeur et d'énergie reflètentaumieux vos valeurs ? 

                  Nous travaillons en étroite collaboration avec les marques pour traduire ces valeurs en une identité musicale claire. Il ne s'agit pas de sélectionner des genres ou des tendances, mais de définir une personnalité sonore qui guide chaque marché et chaque campagne. Une fois établi, cet ADN musical sert de boussole et aide les équipes locales à prendre des décisions cohérentes. 

                  Cohérence et flexibilité 

                  Une stratégie internationale efficace trouve le juste équilibre entre reconnaissance et adaptabilité. Définissez les éléments qui doivent rester cohérents, tels que le ton émotionnel, l'instrumentation et les motifs musicaux principaux. Mais n’oubliez pas de laisser une marge de manœuvre pour l'interprétation locale : rythme, arrangement ou instruments adaptés à la culture locale. 

                  Audio Network simplifie ce processus. Nos playlists, variations et stems sélectionnés avec soin permettent aux équipes locales d'adapter les morceaux à leur marché tout en restant en phase avec la marque mondiale. Cette approche garantit que les campagnes sont pertinentes au niveau local sans compromettre l'identité globale de la marque. 

                  Construisez une boîte à outils prête pour une campagne mondiale

                  Pour garantir la cohérence, les marques ont besoin d'une boîte à outils, pas d'une page blanche. Celle-ci comprend : 

                  • Des morceaux sélectionnés reflétant l'identité sonore de votre marque
                  • Des playlists pour différents moments de la campagne (films promotionnels,contenu social)
                  • Des licences pré-clearéespour chaque marché
                  • Plusieurs versions de morceaux et stems pour une adaptation facile

                  Grâce à ces outils, les équipes locales peuvent produire des campagnes facilement sans se soucier de l'approvisionnement ou des complications juridiques. Notre catalogue est conçu pour une utilisation mondiale, offrant aux marques à la fois une profondeur créative et une simplicité opérationnelle. 

                  Faciliter le travail des équipes

                  Même la meilleure stratégie échoue si les équipes ne savent pas comment la mettre en place. Les marques mondiales les plus efficaces fournissent : 

                  • Un guide sonore clair avec des principes et des exemples
                  • Des playlists sélectionnées sur mesure pour les moments clés de la marque
                  • Des conseils simples sur les licences et l'utilisation
                  • Le soutien d'experts en supervision musicale

                  Nous travaillons en partenariat direct avec des équipes internationales afin de les aider à trouver rapidement le morceau qui correspond à la fois au brief et à l'identité de la marque. Ces conseils pratiques permettent aux équipes de se sentir en confiance et d’être autonomes, réduisant ainsi le risque de choix inadaptés à la marque. 

                  Respecter les nuances culturelles sans perdre l'identité de marque

                  La musique résonne différemment selon les régions du monde. Un morceau qui semble chaleureux sur un marché peut paraitre étrange sur un autre. La clé réside dans la relocalisation sans réinvention. Conservez la mélodie principale, le ton émotionnel et l'ADN de la marque tout en adaptant le rythme, l'instrumentation ou l'arrangement aux goûts locaux. 

                  Nous pouvons vous aider en vous proposant plusieurs versions de morceaux, des stems et des conseils qui permettent aux équipes régionales d'adapter la musique à leur public tout en conservant un son global harmonisé. 

                  Évoluer avec votre marque

                  Les marques évoluent, et leur musique devrait en faire autant. Les plateformes, le comportement des consommateurs et les tendances changent, mais votre identité sonore doit rester reconnaissable. 

                  En revoyant régulièrement votre stratégie sonore, vous vous assurez que vos campagnes restent modernes, cohérentes et percutantes sur le plan émotionnel. Grâce à Audio Network, les marques peuvent actualiser leur boîte à outils, mettre à jour leurs playlists et introduire de nouveaux morceaux, tout en conservant une cohérence globale. 

                  Un son qui voyage

                  Une stratégie sonore internationale n'est pas une question de contrôle, mais plutôt de clarté et de connexion. L'objectif est simple : rendre votre marque immédiatement reconnaissable partout où on peut l’entendre. 

                  Avec le bon cadre et un partenaire comme Audio Network, les marques mondiales ne se contentent pas d'avoir une image cohérente. Elles ont également un son cohérent, mémorable et indéniablement unique, de Londres à São Paulo, en passant par New York et Tokyo. 

                  Pour plus d'informations sur la manière dont nous pouvons vous aider votre marque, contactez notre équipe d'experts musicaux. 

                  Prêt à trouver la meilleure musique pour votre contenu ?

                  Chez Audio Network, nous créons de la musique de renommée mondiale pour les marques et les entreprises, composée par des compositeurs primés et interprétée par les meilleurs musiciens. Grâce à un système de licence mondiale simple pour une tranquillité d'esprit sur les droits d'auteur, nous vous aidons à améliorer votre contenu et soutenons votre vision créative à chaque étape. 

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                  COMMENT GARANTIR QUE VOTRE MARQUE GARDE LA MÊME IDENTITÉ SONORE PARTOUT ? Read More »