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THE BEST SPORT ADS OF ALL TIME

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    Some of the best sport ads ever made don't just sell a product - they stop you in your tracks. They play with your emotions, shine a light on important topics and unite global audiences around something bigger than the game itself. Oh, and more often than not they feature welcome appearances from lionised athletes, actors and artists that make the whole thing feel like an event.

    For example, who can forget McDonald's Mike VS Larry advert, which sees two b-ball legends go head-to-head for a Big Mac? Or Nike's game-changing Colin Kaepernick 'Just Do It' campaign, which opened up a conversation about diversity in sport that the industry is still having today?

    With an estimated 8,000 different types of sport participated in globally, there's a sport for everyone - and hundreds of sport ads are produced every year, each one setting out to please a specific audience while entertaining the masses. A great sportswear ad might persuade a handful of viewers to buy a specific product, but it will also amuse the millions of others watching who have no intention of spending a penny. Why? Because creating a positive brand connection is always worth it.

    And what's the secret weapon behind the best sport ads? Music. So as we take you through our ultimate list, we'll be looking at the standout music choices along the way - because the right track can take a good ad and make it unforgettable.

    Here's our pick of the best sport ads of all time.

    The Classic Best Sport Ads of All Time

    Before we get to the modern era, let's tip our cap to the ads that started it all. These are the sport ads that set the standard - the ones still talked about, still referenced and still giving brands a benchmark to aim for.

    Nike – 'For Warriors'

    Guaranteed to get your heart racing, Nike's For Warriors ad - starring the likes of baseball's Albert Pujols and American football's Brian Urlacher - is a masterclass in sports advertising. The featured song (rock band Cop Shoot Cop's Migration) isn't the easiest listen, but it works brilliantly with the commercial's off-beat, high-intensity visuals. This is sport advertising at its most raw.

    Nike – 'The Conductor'

    Nike's The Conductor ad is humorous, purposeful and stars the people's hero, Kobe Bryant - just three reasons why it earns a permanent spot on any list of the best sport ads ever. The song, sung by the 'haters' in the commercial, is inspired by soul music, one of our favourite genres. A joy from start to finish.

    Coca-Cola – 'Hey Kid, Catch'

    Coca-Cola's Hey Kid, Catch 'proves' that the soft drink can lift anyone's spirit - even 'Mean' Joe Greene's. The catchy, upbeat song used in the ad feels delightfully retro and features the lyrics, 'a Coke and a smile makes me feel good'. Simple, warm and utterly timeless.

    Gatorade – 'Be Like Mike'

    A young, high-spirited Michael Jordan is the focus of Gatorade's Be Like Mike commercial. The memorable music kicks off with a tribal beat and a sports-inspired whistle, later featuring a range of different vocals. Hard to argue with this one - Be Like Mike is one of the most iconic sport ads ever made, full stop.

    Nike Football – 'The Last Game'

    Created for the FIFA World Cup, Nike Football's The Last Game is one of the first ads that comes to mind when discussing the best sport ads ever. The Swoosh commercial stars a slew of professional football players brought to life in animation form - from Rooney to Neymar - and uses an array of music styles, from techno to epic orchestral. An absolute classic of the genre.

    Under Armour – 'Will Makes Us Family'

    Sport unites people across the globe and reminds us all that we are one. Under Armour's Will Makes Us Family does this brilliantly, editing together clips of different athletes from the four corners of the world - including professional boxer Anthony Joshua. And what ties it all together? Music, of course. Gene Allison's classic R&B track You Can Make It If You Try, to be exact. Spine-tingling stuff.

    P&G – 'Thank You, Mom / Strong'

    P&G's Thank You, Mom campaign looks not at the athletes, but at the generation above them. The result is a touching piece of advertising that reminds us of our own relationships with our mothers, aided by a track that's simultaneously grand, delicate and deeply emotional. Hard to watch without getting a lump in your throat - and that's exactly the point.

    NBA – 'It's A Whole New Game'

    To fuel hype around the NBA Restart, the basketball association enlisted the help of Issa Rae. Needless to say, the commercial is an absolute joy to watch, and the percussion-heavy track that plays throughout only makes things more exciting. Short, sharp and brilliantly executed.

    The Best Sport Ads Celebrating Inclusion and Culture

    Some of the most powerful sport ads aren't about winning - they're about belonging. This selection of standout commercials proves that sport advertising at its best speaks to something universal: the idea that sport is for everyone.

    Adidas – 'Impossible is Nothing – Mohamed Salah'

    Adidas revived their iconic 'Impossible is Nothing' tagline and recruited Mohamed Salah to front it. His film begins in his hometown of Nagrig, Egypt, and works through several clips of the star player on the pitch. In just 30 seconds, the audience becomes better acquainted with a man who constantly reminds his fans to stay true to themselves. The Arabic-inspired music - a nod to the player's North African heritage - is a culturally thoughtful touch that elevates the whole piece.

    Adidas – 'Honoring Black Excellence'

    During US Black History Month, Adidas launched Honoring Black Excellence - an initiative honouring athletes from a variety of sports, starting with the likes of Jackie Joyner-Kersee, Etop Udo-Ema and Kelli Stewart. These films use music that drives home the purpose of the initiative, evoking the same sense of strength, resilience and excellence these athletes have displayed throughout their careers. Purpose-led advertising done right.

    Puma – 'She Moves Us'

    No one's doing it quite like Dua Lipa. In Puma's She Moves Us commercial, the pop icon guides viewers through a montage of energetic clips showing women running, racing, skateboarding and more - celebrating the women of sport in brilliant style. Her commanding speaking voice is accompanied by a contemporary dance-pop song that makes you want to move. Ideal for sport content, and one of the best sport ads for female empowerment in recent memory.

    BBC – 'We Know Our Place'

    The BBC's Summer of Live Sport ad is a true representation of modern Britain - diverse athletes from all walks of life standing proud in their nation, ready to participate in the sport they're passionate about. It's the kind of patriotism we can get behind, embracing established and upcoming athletes - including sporting icon Kadeena Cox - that an audience recognises and, more importantly, can relate to. 4 Hero's electronic hit Les Fleur is a fitting song for an ad filled with sporting heroes: powerful, formidable and with London at its core.

    Sports Direct – 'Just A Game?!'

    Sports Direct built their ad around the idea that football is the glue holding individuals and communities together. Ex-Manchester United legend Eric Cantona guides viewers through the commercial, decoding the spirit of the sport whilst travelling from match to match across the nation. Other football superstars involved include Jack Grealish, Harry Maguire and Bruno Fernandes. The track - Can't Catch Me by NoMBe, featuring New Mystics - brings a unique rock 'n' roll-meets-soul energy that gives the whole thing a touch more character.

    The Best Sport Ads for Storytelling and Emotion

    The very best sport ads tell a story. They take you somewhere, make you feel something and leave you thinking long after the final frame. Here are the ads that do it best.

    Nike – '50th Anniversary'

    To celebrate half a century of the Swoosh, Nike teamed up with movie industry icon Spike Lee to produce an ad featuring clips from basketball games, football matches, marathon races and a whole host of sporting events. Lee steps back into the shoes of his beloved character Mars Blackmon, pleasing long-time fans while introducing his goofy, brilliant energy to a new generation. The hip hop-inspired music captures the bustling atmosphere of the NYC setting perfectly.

    The Best Sport Ads for Pure Entertainment

    Sometimes the best sport ads aren't trying to change the world - they're just trying to make you smile. And when they get it right, they're impossible to forget.

    NFL – 'Bring Down the House'

    Ever since our very first viewing of Who Framed Roger Rabbit?, we've loved nothing more than the worlds of reality and animation colliding. In this fun-for-all-the-family Super Bowl commercial, American football players from a kid's video game jump out of the screen and continue their game within a suburban home. As they rush around destroying everything in sight, Little Richard's Tutti Frutti plays - only adding to the gloriously chaotic feel with its swinging rhythms and flavoursome lyrics.

    Lay's – 'Grab The Moment'

    Lay's UEFA Champions League advert perfectly captures the spirit of football, even though the only football featured is completely deflated. After biting into a Lay's crisp, a young footballer begins to play with an invisible ball - and soon, various members of the village join in. The cherry on top of the cake? An appearance from the maestro himself, Lionel Messi. Lay's opts for a soulful yet upbeat song, imbued with the same pure enthusiasm as those playing the sport.

    Dreams – 'Winter Olympics x Dream Beds'

    There's so much to take in within the Team GB and ParalympicsGB Winter Olympics Dreams commercial - from clips of winter sports to sweeping landscape shots to neon text graphics. The ad explores the high-octane dreams of three Olympic and Paralympic athletes as they sleep comfortably on their Dreams mattress. Like the visuals, the music is non-stop - packed with more energy than a bottle of Lucozade.

    Reebok – 'Life is Not a Spectator Sport'

    Reebok gathered some of the coolest people in the world - including b-ball legend Allen Iverson - and put them in a surprisingly dark, strikingly shot commercial. As the title suggests, the message is that everyone is a participant in life, and it will happen whether you take the reins or not. Featuring Tems and Brent Faiyaz, the gritty, bluesy soundtrack feels more than appropriate. One of the most stylish sport ads in recent memory.

    Why Music Makes the Best Sport Ads Unforgettable

    As you can tell from every single ad on this list, sport and music share a special, almost inseparable connection. The right track doesn't just accompany a great sport ad - it elevates it, deepens it and makes it stick in the memory long after you've forgotten what was actually being sold.

    Songs are used to dramatise sporting moments, create hype around sporting products and services, and give a brand's message the emotional weight it needs to land. Whether it's a sweeping orchestral score, a well-placed soul classic or a contemporary pop banger, the best sport ads always get the music right.

    The type of music a producer reaches for will largely depend on the ad's mood and narrative - but one thing is certain: the connection between sport and music is one of the most powerful forces in all of advertising. And the ads on this list prove it, time and time again.

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    HOW MUCH DOES IT COST TO ADVERTISE ON TV

    HOW MUCH DOES IT COST TO ADVERTISE ON TV?

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      How much to advertise on tv - the burning question. If this is on your mind and you need answers, then you have come to the right place!

      Sure, streaming services are all the rage right now, but broadcast TV will always have our hearts. Perhaps it’s because we revel in the idea of watching television in unison; maybe it’s because decisions are made for us (we’ve all wasted countless hours browsing Netflix, Amazon Prime and Disney+); or perhaps it's because it's deeply rooted in our traditions. Whatever it is, we simply can’t imagine a world without it.

      Thus, broadcast advertising is still paramount to advertisers. Which leads us to our primary question: in 2021, how much does it cost to advertise on TV? As you’d expect, each channel is different. Which is why we’ve created a guide to the costs of advertising on broadcast channels. And, because it’s us, we’ve also taken the time to boast about a few recent adverts that have utilised our ever-expanding library.

      How Much Does It Cost to Advertise on TV?

      ITV

      In terms of advertising, ITV is the channel to be on. According to their official website, 38.5 million people tune into ITV each week. Furthermore, 95% of the UK’s commercial shows that attract an audience of 5 million or more are on an ITV channel. Bearing all of this in mind, it may surprise you that you can secure a spot for as little as £3,000. Let us take you through the specifics of the costs of advertising on ITV, according to toast.tv.

      Let’s start at the beginning of the day. To advertise during the Good Morning Britain/Lorraine commercials for 30 seconds, you will be required to pay a TV advertising cost of £3,000 – £4,000. Not so bad, right?

      Naturally, as we move towards daytime television slots (think commercial breaks between This Morning and Loose Women), things get a little pricier – but only slightly. Toast.tv estimate prices to be around £3,500 – £4,500.

      Like most things, prices surge during peak times. In this instance, we’re talking about the ads between shows such as I’m A Celebrity Get Me Out of Here, The Masked Singer and Britain's Got Talent. For these prime-time commercials, you may be looking to spend anything between £10,000 – £33,000.

      However, we feel like it is important to note that ITV’s official website’s prices are slightly different. To advertise in all British regions during the I’m A Celeb commercials, ITV suggests that you will be looking to spend around £62,410. Here is their breakdown of the cost:

      • Anglia – £5,004
      • Meridian – £8,962
      • London – £16,221
      • Central – £,9548
      • Ulster – £1,278
      • West Country – £995
      • Scotland – £3,727
      • Granada – £7,061
      • Border – £299
      • Yorkshire – £3,393
      • Tyne Tees – £2,199
      • Wales – £1,504

      If you are interested in advertising on ITV, booking deadlines are around two months prior to the date you’d like to advertise. You can discover more information on this over at ITV’s official website.

      Channel 4

      If you’re looking to attract an alternative audience or want to spend a little less of your budget, we suggest you consider advertising on Channel 4, and/or its sibling channels. With prices reported to start at around £35 for a 30-second spot, and viewing figures high, it may seem like a no-brainer to small-scale marketing teams with tight budgets. Here are the average prices according to TVadvertising.co.uk.

      To air a commercial during Channel 4’s breakfast period, you’ll be looking to spend around £500 – £1,800 for a 30-second spot. What sort of shows are aired around this time? Usually, American sitcoms such as Frasier and Cheers. Alternatively, to advertise during E4’s breakfast breaks, you can expect prices to be as little as £35-£95.

      When it comes to daytime advertising on Channel 4 programmes, prices are reportedly set around £900 – £2,100. If you are a regular C4 viewer, you will know that TV shows such as Steph’s Packed Lunch, Countdown and A Place in the Sun are scheduled around this time – programmes with a cult audience.

      One may also want to consider taking up a daytime commercial spot on E4 which will cost around £70 – £210. In this case, your ad will most likely appear in between showings of popular American shows such as The Big Bang Theory.

      During the later hours of the day, prices drop considerably. To advertise in the evening, Channel 4 reportedly charges figures between £500 – £2,000. This slot will air during the breaks of documentary shows such as 24 Hours in A&E and comedy shows such as The Last Leg.

      Similarly, E4 prices are at their lowest during the evenings. Prices are said to plummet to £25 – £80 during the commercials of late-night reruns (eg during the breaks of The Inbetweeners and First Dates.)

      Now, onto peak time prices. If you’d like to advertise during the commercials of The Great British Bake Off, Gogglebox or It’s A Sin, you should expect to pay a price between £9,000 – £21,000. We guess it makes sense considering the 2020 finale of The Great British Bake Off was watched by a staggering 9.4 million viewers.

      Turning your attention to E4’s prime-time prices – advertising in between shows such as Celebs Go Dating (and the recent spin-off Celebs Go Dating: The Mansion) and Married At First Sight: Australia – fees are priced at around £500–£800.

      Read more about advertising on Channel 4 at 4Sales.

      Channel 5

      If budget is a primary concern, we recommend you consider advertising on Channel 5. The channel – currently the third-largest in the UK – reaches up to 40 million viewers every month but charges as little as £500 per 30-second ad. Let’s take a look at all of the advertising costs according to TVadvertising.co.uk.

      If you live in the UK, you most likely know that breakfast time on Channel 5 means Milkshake!. Milkshake! is a children’s television block that airs programmes such as Peppa Pig and The Adventures of Paddington. To advertise during this block, you will need to pay a fee of around £500 – £1000 for a 30-second spot. Needless to say, this is an ideal time to advertise to children and their families.

      A little later in the day, prices do rise, but not by much. During the daytime – when programmes such as Jeremy Vine and 5 News are live on air – prices are set around £750 – £1,800. It goes without saying that this time of day is great for those looking to capture the attention of stay-at-home mums and dads and those who work from home.

      During the afternoon, and in peak times, costs triple; however, they’re still only a fraction of the prices charged by other channels. To advertise during the breaks of Sunday afternoon films, soaps such as Neighbours and factual shows such as Ben Fogle: Return To The Wild, you will be looking to spend around £2,100 – £4,600 of your advertising budget. And bear in mind that a prime-time show is likely to attract a more diverse audience.

      As you can imagine, prices to advertise on one of Channel 5’s other channels are considerably cheaper. For example, to advertise on Five Star, prices are said to begin at £10 and hit a max of £375. Similarly, on Five USA, prices begin at £20 and can reach up to a still-extremely-low £500.

      Sky Channels

      Sky channels – there’s loads of them! And some attract a good deal more viewers than others. Accordingly, each of the different channels on Sky charges advertisers a different price. Below, we present to you the cost of advertising on Sky according to The TV Agency.

      To advertise during peak times for around 30 seconds, Sky 1 – a channel that over 24 million people tune into every quarter – will look to charge you a sum of £6,392. Other popular channels, including Pick and Quest, set their TV advertising cost at around £4,000 – £6,000.

      However, if you’re looking to advertise on a channel with a more specific viewership, prices will reflect its smaller audience. For instance, the Discovery Channel charges an average of £310 to advertise in the UK and E! charges an average of £156.

      Music for Advertising

      As we said before, our production music has been used in some of the most impressive adverts of recent years. Here are three of our latest examples.

      Netflix – ‘Jupiter’s Legacy Teaser Trailer’

      Mark Millar’s 2013 comic, Jupiter’s Legacy, is receiving a television adaptation that’s set to land on Netflix later this year. The music used in the series’ official teaser trailer is a soaring cinematic hit that hints at a show filled with drama, action and adventure.

      To discover similar tracks, make sure you check out our Films Scores and Trailers playlist.

      Tui – ‘Discover Jamaica’

      We’re all itching to fly out to a far-flung destination, now more than ever. Tui knows this, which is why they’ve recently been teasing us with ads showcasing their most exotic destinations – like this commercial that focuses on Jamaica. The composition used in the ad aptly evokes visions of an island life; its sunny beats and reggae-inspired flow all help to bring the vibrant clips to life.

      To explore similar tracks, take a look at our Upbeat Background Music.

      ba&sh – ‘Golden Hour!’

      To promote their Spring capsule, ba&sh – also known as bash Paris – created an ad that showcased their latest pieces. The commercial follows two young women as they enjoy playing around in their garden wearing au courant ensembles. A laid-back electronic track from our catalogue was added to give the ad a youthful feel and grab an audience’s attention.

      Looking for something similar? Make sure you visit our Chilled Beats album.

      Need Music for Your Project?

      At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

      SIGN UP

      This page was updated 12/03/2024.

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      STRANGER THINGS SEASON 4 SOUNDTRACK & REVIEW

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        You might be forgiven for thinking that, ‘Nostalgia ain’t what it used to be,’ but if so, you definitely haven’t binged Volume 1 of Season 4 of Stranger Things yet.

        Netflix’s supernatural horror phenomenon first burst onto our screens way back in 2016 and fans of the show have been eagerly awaiting its return since the end of Season 3 in 2019.

        The Creators

        Stranger Things’ creators The Duffer Brothers (AKA Matt and Ross Duffer), were arguably the instigators of a wave of nostalgia-fuelled TV that takes in everything from Yellowjackets to Russian Doll and even the 80s stylings of Sex Education.

        The meticulously detailed 80s-set world that the pair have created for Stranger Things not only means that we can revisit our youth – the clothes, the make-up, the hair, the posters, the video store, the mall, the pop-culture references – but also that we get to rediscover some classic 80s hits.

        Previous series have featured everything from ‘Should I Stay or Should I Go’ by The Clash to Madonna’s ‘Material Girl’, ‘She’s Got You’ by Patsy Cline, works by Philip Glass (also used in episode 7 of the new season) and even Vera Lynn’s ‘We’ll Meet Again’.

        So, what are the killer cuts on the Season 4 soundtrack?

        As you’ll know if you’ve watched it, music is literally a life saver for one of the characters, Max (Sadie Sink). Dragged into The Upside Down – the terrifying world under the town of Hawkins – by this season’s big bad Vecna, Max’s friends realise that music might be the key to breaking her out of a potentially fatal trance.

        And luckily, they know exactly what her favourite track is: ‘Running Up That Hill’ by Kate Bush, which they blast through her Walkman’s headphones.

        Music Supervision

        Why did Nora Felder, the series’ music supervisor, choose this particular track?

        She told Variety that the Duffer brothers tasked her with finding a song that chimed with what Max was going through and the lyrics were particularly apt – Max is dealing with a world of grief and guilt surrounding her half-brother Billy’s death at the end of Season 3.

        She revealed that, ‘In the face of Max’s painful isolation and alienation from others, a “deal with God” could heart-wrenchingly reflect Max’s implicit belief that only a miracle of unlikely understanding and show of support could help her climb the hills of life before her.

        In Max’s situation, the need for a “deal with God” can perhaps be metaphorically understood as a desperate cry for love — to manifest the extraordinary understanding and support Max needed while feeling so painfully alone.’

        The Challenge

        The challenge for many a music supervisor is, having identified their ideal track, getting clearance from the artist, or their estate.

        Wendy Crowley, Sony Music Publishing’s SVP of creative marketing, film and TV, acknowledges that Kate Bush is ‘selective when it comes to licensing her music’. (Previous syncs include ‘This Woman’s Work’ in The Handmaid’s Tale and a Placebo cover of ‘Running Up That Hill’ in Big Little Lies.)

        But, who knew, Bush is also a massive Stranger Things fan.

        Combined with Felder providing a detailed breakdown of how the track was going to be used (as it appears in several key scenes), the iconic artist gave her permission.

        The Impact of The Perfect Track

        The evidence for this being such a perfect choice is that, 37 years after its first release, Kate Bush has scored her first US Top 10 hit with ‘Running Up That Hill’, it’s challenging Harry Styles at the top of the UK charts, and it’s inspired a slew of TikToks.

        Proof – if you’ve ever needed it – of the impact a music supervisor can have on introducing a track to a new generation and making their show a talking point outside of its key audience.

        Fans don’t often hear directly from Kate Bush, but even the artist herself has been surprised and delighted by the viewers’ reaction to ‘Running Up That Hill’, writing on her website, ‘You might’ve heard that the first part of the fantastic, gripping new series of Stranger Things has recently been released on Netflix. It features the song, ‘Running Up That Hill’, which is being given a whole new lease of life by the young fans who love the show – I love it too!

        ‘Because of this, ‘Running Up That Hill’ is charting around the world and has entered the UK chart at No. 8. It’s all really exciting! Thanks very much to everyone who has supported the song. I wait with bated breath for the rest of the series in July.’

        Bush isn’t the first artist to benefit from a massive streaming boost, courtesy of Stranger Things. Limahl’s theme for The NeverEnding Story enjoyed an 800% boost in YouTube searches after appearing in Season 3.

        California Streamin’

        So, what other tracks might Gen Z be adding to their Spotify playlists from the latest Stranger Things incarnation?

        With the Byers family (Joyce, Will, Jonathan and honorary daughter Eleven) having moved from Hawkins to California, The Beach Boys’ version of ‘California Dreamin’ kicks off episode 1, but if you’d rather discover 80s glam metal, then Kiss and Extreme are both on the soundtrack.

        More in the mood for crazy excess? May we present Dead or Alive’s ‘You Spin Me Round (Like a Record)’ and Falco’s ‘Rock Me Amadeus’. Jonathan’s new stoner BFF, Argyle (Eduardo Franco), meanwhile, favours ‘Pass the Dutchie’ by Musical Youth as he drives around in his pizza van.

        Plus, with three major storylines running, which see our favourite characters split between Hawkins Indiana, California and Russia, it’s not just 80s bangers being showcased.

        Season 4 has everything from Russian cues (Tchaikovsky’s ‘The Snow Maiden’ and ‘March of the Defenders of Moscow’ sung by the Red Army Choir) to opera, including Nicholas Dalayrac’s ‘Quand le bien-aime reviendra’.

        This is used in episode 5, where in a flashback, Dr Brenner (Matthew Modine) explains to Eleven (Millie Bobbie Brown) the story of Nina – who is unable to deal with a traumatic moment and blocks it out of her memory, foreshadowing what happens at the end of episode 7.

        The Plot

        With police chief Hopper (David Harbour) battling his way out of a Russian prison, aided by Joyce (Winona Ryder) and sidekick Murray (Brett Gelman); El having lost her powers – and struggling with being bullied – and villainous Vecna wreaking some very bloody havoc in Hawkins, season 4 is even more deliciously dark and horror-tinged than the previous 3 Stranger Things outings.

        A number of much longer episodes give this season the feel of a collection of movies – from surprise stoner action comedy to Russian prison breakout, 80s buddy comedy to a ‘Scooby Doo meets Zodiac killer’ storyline, full body-horror and more.

        What do the brothers have in store for the final two, feature-length episodes? An absolute ton of SFX, for a start.

        They teased to Empire that, ‘the final episode has more FX shots than the entirety of Season 3’ – you’d better buckle up, it’s clocking in at almost two and a half hours.

        Check out the teaser trailer while you wait for Volume 2 to drop on 1st July – and decide which Vecna-beating track you’re loading into your vintage Walkman…

        Can’t get enough of Stranger Things?

        Here are 70 Easter Eggs and the 80s inspirations that you may have missed in Season 4’s Volume 1:

        Music for Your Production

        Need horror, classical or 80s music for your TV show or trailer? We have everything you could want, with thousands of tracks and a plethora of hand-picked playlists.

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        Need Music for Your Project?

        At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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        This page was updated 24/05/2024.

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        MUSIC LICENCE COST GUIDE

        THE ULTIMATE MUSIC LICENCE COST GUIDE

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          New to music licences? Unsure about how much a music licence costs? Well, you’ve come to the right place.

          Welcome to Audio Network’s music licence cost guide – a space where you can discover all of the answers to your questions about the price of music licences.

          As you will know by now, a music licence provides the licence holder with certain rights that will allow them to use the music in a way that doesn’t infringe copyright laws.

          Naturally, the type of rights one gains upon purchasing a licence depends on the type of licence one obtains.

          Some music licences allow the licence holder to play music in a public venue; some music licences allow the licence holder to use music within their creative content; others allow the licence holder to cover a particular song.

          Keep reading to learn more about the different types of licences, and how much they’ll set you back.

          Music Licence Cost Guide

          • What are typical music licensing fees?
          • How do you determine the price of a music licence?
          • What music can I play without a licence in the UK?
          • How much does it cost to licence music for an ad?
          • Where can you buy music licences?
          • Our licence model

          music license cost​

          What Are Typical Music Licensing Fees?

          We consider our licence pricing reasonable, so the best advice we can give you when it comes to figuring out typical music licensing fees is to consider our pricing strategy the norm and go from there.

          Remember, our music licences provide creatives with high-quality songs produced and composed by some of the world’s greatest musical talents – so, by utilising tracks from our catalogue, you’re getting huge bang for your buck.

          How Do You Determine the Price of a Music Licence?

          You will only be able to determine the price of the music licence you require once you’re confident about the rights you need to acquire to make use of the music you’re interested in using.

          Naturally, the price a television production company pays for a music licence to employ a soundtrack filled with recognisable songs will be far greater than the price a vlogger pays to use a background music track in their next video.

          Read our copyright-free music and music rights articles to gain a deeper understanding of using copyrighted music in your production.

          What Music Can I Play Without a Licence in the UK?

          Unless you’re listening to music for nothing more than personal pleasure, you must possess a music licence to play music in the UK.

          This goes for shopkeepers, stadium owners and everyone in-between. And although many believe there to be licence-free music out there in the world, there really isn’t such a thing. Even royalty-free music requires a licence, even if that licence is – on occasion – free.

          music license cost

          How Much Does It Cost to Licence Music for an Ad?

          When looking for music for advertising, you’ll swiftly realise that it costs a lot more to licence a popular track to incorporate into your commercial than a background song that audience members have never heard before.

          Therefore, it’s common for advertisers to opt for the latter type of track – the kind that can be purchased right here at Audio Network.

          To find out the price of our all-media single track licence for advertisers, simply contact us.

          Where Can You Buy Music Licences?

          Now, that’s the easiest question of them all. The best place to secure a music licence for production music tracks is also the best place to get the production music tracks in the first place: Audio Network!

          Below, we give you an overview of our licence model and the options available.

          Our Licence Model

          We make the music licensing process simple by providing creatives worldwide with both high-quality music and licences that allow them to use the music in their projects, which could be anything from a podcast to an online advertisement to a social media promotion.

          We also have subscription licences for those planning to continue using tracks from our catalogue for the foreseeable future. There are currently four options to choose from: the corporate subscription, social advertising subscription, digital advertising subscription and custom subscription. Discover all of the options right here.

          Need Music for Your Project?

          At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

          SIGN UP

          This page was updated 27/06/2024.

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          THE BEST SONGS ABOUT FLOWERS

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            Do you ever go all Louis Armstrong and think, ‘What a wonderful world’? From beautiful flowering songs about flowers to songs with flowers in the music video, songs about flowers are everywhere.

            Such epiphanies usually occur when you’re surrounded by nature (trees of green, red roses too etc.) – the sheer beauty of the planet triggers feelings of awe that, in turn, evoke an appreciation of existence.

            If you DO know what we’re talking about and therefore HAVE been lucky enough to experience such life-changing moments, you’ll be well aware they’re the kind of revelations that make worthwhile.

            Sure, there’s no better way to prompt reflective moments than to interact with spaces of natural beauty, but where that’s logistically a little difficult we find that listening to music about or inspired by nature – flowers, particularly – can give rise to our innate gratefulness.

            Just in time for the Chelsea Flower Show, we’re taking a look at the best songs about flowers, including songs with flowers in the title and songs about flowers blooming.

            Within our list, you’ll encounter songs you’re familiar with (of course, most exclusively refer to flowers in a metaphoric sense) and perhaps some new discoveries available within our background music collections.

            You know, just in case you happen to be interested in incorporating one or two of them into your next project.

            build me up buttercup

            Photo Credit: http://www.youtube.com

            Popular Songs About Flowers

            • ‘Lotus’ – Jhené Aiko
            • ‘Build Me Up Buttercup’ – The Foundations
            • ‘Kiss From a Rose’ – Seal
            • ‘Sunflower’ – Post Malone and Swae Lee
            • ‘Supermarket Flowers’ – Ed Sheeran
            • ‘Sandra’s Rose’ – Drake
            • ‘All in the Golden Afternoon’ – Kathryn Beaumont and Disney Studio Chorus
            • ‘Rose in Harlem’ – Teyana Taylor
            • ‘Wildwood Flower’ – The Carter Family
            • ‘What a Wonderful World’ – Louis Armstrong

            ‘Lotus’ – Jhené Aiko

            Jhené Aiko is the voice of Mother Nature, and her most recent Grammy-nominated album, Chilombo, begins with an almost-meditative track titled ‘Lotus’.

            Both the lyrics and the music video tell a philosophical story of a pure woman born within a lotus flower who becomes corrupted by mankind.

            ‘Build Me Up Buttercup’ – The Foundations

            There are few more popular flower songs than The Foundations’ ‘Build Me Up Buttercup’.

            Just like a buttercup, the 60s pop hit is bright and sunny and sure to put a smile on every listener’s face (even if it is about a man who desperately seeks to be loved by his partner).

            ‘Kiss From a Rose’ – Seal

            Seal’s 1994 hit ‘Kiss From a Rose’ is a flower song that can be appreciated by everyone, and features in not one, but two 90s movie soundtracks.

            Namely, the soundtracks to The NeverEnding Story III and Batman Forever.

            Some understand this ballad as a love song; some suggest it tackles themes of drug addiction; we, on the other hand, are quite happy to be transported to the euphoric place it takes us to instead of overthinking the lyrics.

            ‘Sunflower’ – Post Malone & Swae Lee

            When we first heard Post Malone and Swae Lee’s musical contribution to Sony Animation’s Spider-Man: Into the Spider-Verse, our first thought was, ‘They did not need to go in this hard!’

            The loveable hip hop song seemingly compares a love interest to a sunflower; hence, if we look at the context of the comic-book-inspired flick, it’s a song that explores the strong yet delicate nature of distinguished character Gwen Stacey.

            ‘Supermarket Flowers’ – Ed Sheeran

            One of the standout tracks on Ed Sheeran’s 2017 record Divide is the thoughtful ballad ‘Supermarket Flowers’.

            The song is rooted in grief as it details the thoughts and emotions of an individual who has recently lost their mum. We suggest you take a few moments to disappear into the Yoriko Hoshi-illustrated video for ‘Supermarket Flowers’, as commissioned by Warner Music.

            ‘Sandra’s Rose’ – Drake

            'Sandra’s Rose' is peak Drizzy: it’s emotional, super quotable and has a flow sure to inspire generations of rappers to come.

            Within the song, the Canadian rapper informs the listener that his mother, Sandra, may have once owned a flower shop, but he has always been her rose.

            In other words, the rap gives prominence to the unbreakable bond between mothers and their sons.

            ‘Golden Afternoon’ – Kathryn Beaumont & Disney Studio Chorus

            ‘Golden Afternoon’ is a flower song in the sense that flowers quite literally sing the song in the Disney animated classic Alice in Wonderland.

            Led by a red rose, a choir of different flowers – from lilies to daffodils – perform to the film’s titular character within the scene the song soundtracks.

            It’s all rather pretty; plus, it makes us nostalgic for our childhoods.

            ‘Rose in Harlem’ – Teyana Taylor

            The penultimate song on Teyana Taylor’s Kanye-produced, seven-track record K.T.S.E (Keep That Same Energy, in case you’re wondering) is ‘Rose in Harlem’.

            The notion at the centre of the song is that Taylor is a beautiful yet formidable rose that grew against all odds in a place of struggle.

            ‘Wildwood Flower’ – The Carter Family

            It doesn’t get more wholesome than country songs about flowers, and our favourite has to be ‘Wildwood Flower’ by The Carter Family.

            To confirm, we’re talking about the American country-folk group that rose to fame during the early 20th century, not Jay-Z and Beyoncé. Listen to the track when you feel like escaping to an imaginary garden brimming with colour.

            ‘What a Wonderful World’ – Louis Armstrong

            As mentioned in the intro to this list, Louis Armstrong’s ‘What a Wonderful World’ is a track that reminds us to appreciate the natural world.

            And in a society consumed by materialism and status, the ‘60s jazz track is increasingly necessary listening for those looking to reconnect with their spirit.

            Audio Network’s Songs About Flowers

            • ‘Flowers’ – Bob Bradley and Thomas Balmforth
            • ‘Flowers and Rainbows’ – Barrie Gledden, Kes Loy and Chris Bussey
            • ‘Alpine Flowers’ – Elfed Hayes
            • ‘Waltz of the Flowers’ – David Tobin, Jeff Meegan, Jennifer Green and Rob Kelly
            • ‘Hearts and Flowers’ – Tim Wills and Nigel Ogden
            • ‘Flowers of the Forest’ – Duncan Pittock
            • ‘Full Bloom’ – Terry Devine-King and Adam Drake
            • ‘Snowdrop’ – Patrick Hawes
            • ‘Daisies’ – Bruce Maginnis
            • ‘Walking in the Garden’ – Terry Devine-King and Chris Warner

            ‘Flowers’ – Bob Bradley & Thomas Balmforth

            Green thumbs, listen up: Bob Bradley and Thomas Balmforth have translated the lifecycle of a flower into song.

            Simply titled ‘Flower’, the ethereal melody is sure to make the listener emotional as it connotes a message of mortality.

            LISTEN NOW

            ‘Flowers and Rainbows’ – Barrie Gledden, Kes Loy & Chris Bussey

            Much like rainbows, flowers are one of the greatest joys in life.

            Barrie Gledden, Kes Loy and Chris Bussey’s beautifully positive ‘Flowers and Rainbows’ sounds like that feeling you get when a blooming lovely arrangement of flowers unexpectedly arrives at your door.

            LISTEN NOW

            ‘Alpine Flowers’ – Elfed Hayes

            Even upon the highest points of our lands, flowers grow.

            Elfed Hayes’ classical guitar duet ‘Alpine Flowers’ provides said flowers with a theme tune that personifies them with attributes of independence and peacefulness.

            LISTEN NOW

            ‘Waltz of the Flowers’ – David Tobin, Jeff Meegan, Jennifer Green & Rob Kelly

            This particular arrangement of The Nutcracker’s ‘Waltz of the Flowers’ is magical enough to win over even the most miserable of listeners.

            It’s a bouquet that elicits wonder via sweet windpipes, fantastical strings, breathtaking horns and more.

            LISTEN NOW

            ‘Hearts and Flowers’ – Tim Wills & Nigel Ogden

            For centuries, flowers and hearts have been universal symbols of love.

            Tim Wills and Nigel Oden’s ode to said motives is just as touching as you’d expect; a solo piano calls to mind romantic memories of falling in love.

            LISTEN NOW

            ‘Flowers of the Forest’ – Duncan Pittock

            Duncan Pittock’s unmistakably Scottish ‘Flowers of the Forest’ transports the listener to the Highlands – a place where people go to think, reflect and rest.

            Popularly used at funerals or during funeral scenes (filmmakers, take note), the bagpipe solo is nothing if not poignant.

            LISTEN NOW

            ‘Full Bloom’ – Terry Devine-King & Adam Drake

            We give flowers to people for a bunch of reasons – all of which are rooted in kindness.

            Terry Devine-King and Adam Drake’s ‘Full Bloom’ is a sparkling song that shares the same intentions as a kind-hearted florist customer. In other words, it seeks to evoke warmth.

            LISTEN NOW

            ‘Snowdrop’ – Patrick Hawes

            Snowdrops are winter-growing flowers that simultaneously symbolise sympathy and hope.

            Patrick Hawes employs a harp along with strings and woodwind to create a track that bridges the gap between the two feelings.

            How? By informing the listener that sympathy will eventually inspire hope.

            LISTEN NOW

            ‘Daisies’ – Bruce Maginnis

            Many take daisies for granted, but Bruce Maginnis’ track dedicated to the common European plant opens our minds to the fact that daisies are present in some of our most cherished memories.

            Just think about those good times spent in the park as a youngster.

            LISTEN NOW

            ‘Walking in the Garden’ – Terry Devine-King & Chris Warner

            We round off our list with a track that brightens up our day every time we hear it: Terry Devine-King and Chris Warner’s ‘Walking in the Garden’.

            Best categorised as carefree nu-folk, the song plays on the listener’s innate affinity for natural spaces brimming with life.

            LISTEN NOW

            Our Latest Releases

            Our music library is brimming with production music tracks, each of which is ready and waiting to be discovered and utilised by you. Want the new-new? Explore the latest songs in our collection by working your way through our latest albums and new releases pages and our playlists.

            If you’re still unsure about what type of music you require for your production – whether that’s an advert, a television show, a film or something other – you may want to read a little more about music. Check out The Edit, our content feed that’s split into inspiration, expertise and news.

            Need Music for Your Project?

            At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

            SIGN UP

            This page was updated 07/03/2024.

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            THE BESTSELLING ALBUMS OF 2022

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              We’re over halfway through 2022 and music fans have been treated to a slew of brand-new, hype-worthy albums from Harry Styles (Harry’s House), Beyoncé (Renaissance) and Kendrick Lamar (Mr. Morale & the Big Steppers).

              But, which have made it onto the Official Charts Company’s list of the bestselling albums of 2022? It’s an intriguing mix of this year’s releases, albums that have been on heavy rotation since as far back as 2017 and heritage greatest hits collections.

              To discover which ‘22 albums are rubbing shoulders with the likes of Eminem’s Curtain Call: The Hits, Adele’s 30 and Fleetwood Mac’s 50 Years: Don’t Stop, just keep reading...

              Bestselling Albums of 2022

              • Ed Sheeran – =
              • Harry Styles – Harry’s House
              • Olivia Rodrigo – Sour
              • Adele – 30
              • Little Mix – Between Us

              No.1 Bestselling Album

              Ed Sheeran – = (Equals)

              • Release date: October 2021
              • Label: Asylum, Atlantic
              • Standout tracks: ‘Bad Habits’, ‘Overpass Graffiti, ‘The Joker and the Queen’
              • Relevant Audio Network Playlist: Acoustic Pop

              The biggest album of 2022 so far, according to the Official Charts (UK) is Ed Sheeran’s = (Equals).

              Having claimed the title of the second-biggest album of 2021 overall, the 31-year-old’s fourth studio album is leading the charge at the year’s halfway point.

              Plus, a recently-released Tour Edition will give the album another new lease of life.

              Harry Styles – Harry’s House

              • Release date: 20 May 2022
              • Label: Columbia Records
              • Standout tracks: ‘As it Was’, ‘Music For A Sushi Restaurant’
              • Relevant Audio Network Playlist:  Pop

              Harry’s House is the erstwhile 1D star’s highest-rated album to date critically and is full of Styles’ abundant charm, whilst also being more introspective than his previous releases.

              It’s 2022’s biggest new release album and saw Harry claim the rare Official Chart Double as he topped both the Album Chart and the Official Singles Chart with lead track ‘As it Was’.

              No other release this year has sold more copies on physical formats.

              Olivia Rodrigo – Sour

              • Release date: 21st May 2021
              • Label: Geffen
              • Standout tracks: ‘drivers licence’, ‘brutal’, ‘good 4 u’, ‘deja vu’
              • Relevant Audio Network Playlist: Alt-Pop

              It’s official: Olivia Rodrigo is the future of pop.

              Her debut album has absolutely no right to be as good as it is – singles such as ‘Good 4 U’ and ‘Drivers Licence’ have proven a hit with millions of people worldwide, leading to the 19-year-old singer-songwriter taking home three awards at this year’s GRAMMYS.

              Adele – 30

              • Release date: 19th November 2021
              • Label: Columbia
              • Standout tracks: ‘Easy On Me’, ‘Oh My God’, ‘I Drink Wine’
              • Relevant Audio Network Playlist: R&B Pop

              Adele has been the queen of the music industry ever since the early 2010s, and with each album just as popular as the next, there seems to be no stopping the soulful singer and her rosé-ready heartbreak anthems.

              30 was the fastest-selling album of 2021, and it’s currently the fourth best-selling album of 2022.

              Little Mix – Between Us

              • Release date: 12th November 2021
              • Label: RCA
              • Standout tracks: ‘Love (Sweet Love)’, ‘Between Us’, ‘Move’, ‘Sweet Melody’
              • Relevant Audio Network Playlist: Mainstream Pop

              After a decade together, the Little Mix ladies have been on a well-deserved break since May 2022.

              Nevertheless, Perrie, Jade and Leigh-Anne are still on top of the world, with their 2021 greatest hits record, Between Us, currently the fifth best-selling album of 2022.

              The Edit

              Now that you’ve read up about the most popular albums of 2022 – all hail No. 1 best-seller Ed Sheeran’s Equals - and glanced into the future hits, find out which have been the best ads of 2022 as well as the best sport ads of 2022, over on The Edit.

              Once you’re fully versed in the records that have made it big this year, it’s time to start exploring our playlists to discover music for your next project. Take inspiration from Ed Sheeran’s success by adding one of our chilled pop songs to your next commercial, capture the attention of Gen-Zs by utilising one of our UK grime tracks in your podcast or trigger nostalgia by enhancing your television series with some retro-rock.

              Need Music for Your Project?

              At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

              SIGN UP

              This page was updated 23/05/2024.

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              THE BEST ADS OF 2022

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                Photo Credit: Motor1

                Curious about the most effective advertisements 2022? Then keep reading!

                With us all daydreaming about holidays, trips to the cinema, and dressing up for special occasions, we’re witnessing a golden age of television adverts – a time in which advertisers are cheering on good times.

                Join us as we take a look at the best ads of 2022 so far from the likes of Apple, Disney+ and H&M. Look out for familiar faces such as Gigi Hadid, Zendaya and Toni Braxton, and listen out for some incredible background music choices.

                The Best Ads of 2022

                • Apple
                • Disney+
                • Disneyland Paris
                • British Airways
                • Nissan
                • Virgin Media
                • Turkish Airlines
                • Squarespace
                • Wickes

                Apple

                Usually, brands kick off the year with commercials brimming with positive vibes, but Apple chose to flip the script by focusing on calls between panicked people and the emergency services.

                What has this got to do with the globally-recognised technology company? Each of these calls was made via an Apple Watch, meaning the brand’s technology played a part in saving people’s lives.

                The concluding message is to begin the year with the smartest of investments – that’s right, an Apple Watch.

                To match the sombre tone of the ad, Apple opted for a string-led background track that places emphasis on the conversations that play out across the minute-long commercial.

                Disney+

                Speaking of starting the year on a high, audiences were enticed to subscribe to Disney+ in January ‘22 after witnessing the Stories You'd Expect + Stories You Wouldn't commercial.

                The platform boasts hundreds of films and television shows for all family members, from the Toy Story franchise to The King’s Man to The Simpsons to The Kardashians. This commercial simply highlights the scope of the streaming services’ offerings.

                Billy Fury’s ‘Wondrous Place’ plays as viewers move from one household to another. Obviously, the chosen track pushed the notion that the streaming service is a wondrous place where all kinds of people can escape to.

                Disneyland Paris

                Speaking of Disney, Disneyland Paris started pushing its 30th-anniversary celebrations just a couple of weeks into 2022.

                The commercial evokes the idea that there’s no better way to celebrate the end of the pandemic than by journeying to the entertainment resort where one can encounter the likes of Nemo, Elsa, Winnie the Pooh and Buzz Lightyear.

                The music used in Disneyland Paris’ 30th-anniversary ad is imbued with magic. As the audience moves with the camera across a spectacular parade, the production track sparkles like fairy dust.

                Nissan

                Brie Larson, Eugene Levy, Catherine O’Hara, Danai Gurira and Dave Bautista teamed up earlier this year to help Nissan create a one-minute action movie to promote its all-so sophisticated Nissan Z sports car.

                Never before has an automotive commercial been filled with so many explosions, helicopters and stunt moves.

                At the beginning of the ad, a suited and booted Eugene Levy is accompanied by Ray Charles’ smooth jazz hit ‘What’d I Say’. Halfway through the ad, the music switches up to something more dramatic to complement Levy’s new rough-and-ready action movie hero look.

                Go behind the scenes to find out more:

                Turkish Airlines

                Turkish Airlines knew that explorers worldwide were more than ready to jump on a flight after being stuck at home for the best part of two years.

                So, the brand blew its budget on beautiful aerial shots of destinations in the four corners of the world and Hollywood royalty himself, Mr Morgan Freeman.

                The cinematic song that plays throughout the length of this ad inspires viewers to turn their life into the ultimate movie. All they must do is jump aboard a Turkish Airlines flight and restart their travels across the globe.

                Squarespace

                Super Bowl ads are known for being extravagant, but one of the ads that really impressed us in February ‘22 was Squarespace’s surprisingly low-key ad, fuelled by the star power of It Girl Zendaya.

                Essentially, the website building and hosting company expands the story of the age-old tongue twister, ‘She Sells Seashells by The Seashore’.

                For Squarespace’s 2022 Super Bowl commercial, the brand selected a jocular seaside-inspired song that adds to the beachy atmosphere of the ad.

                Wickes

                Traditionally, we humans find it uncomfortable when passersby peer into our households. It’s an invasion of our privacy!

                But in March ‘22, Wickes explored the notion of an individual being so proud of their interiors that they invite peering eyes to stare into their homes. This takes place within an ad aptly titled ‘Open Up‘.

                Remi Nicole’s upbeat track ‘Welcome to My World’ fits the theme of this ad as the homeowners are prompting strangers to take a peek into their world.

                Need Music for Your Project?

                At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                SIGN UP

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                MOOD SOUNDTRACK & REVIEW

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                  The return of BBC Three to terrestrial has brought with it a wealth of shows fronted and written by women.

                  The second series of Rose Matafeo’s hit romcom Starstruck, Lazy Susan’s sketch show, plus dramas such as Life and Death in the Warehouse and, of course, Killing Eve, have all been grabbing our attention.

                  The newest addition to Three’s collection of projects fronted by kick-ass women? Nicôle Lecky’s Mood.

                  Lecky may not be a household name yet, but as an actor she’s appeared in Sense8, Bloods, Fresh Meat and Death in Paradise.

                  She’s written for Ackley Bridge and episodes of Eastenders and directed, written and starred in a short, The Moor Girl.

                  Mood, however, came out of her one-woman Royal Court theatre show Superhoe – hence why people are drawing comparisons with Phoebe Waller-Bridge’s Fleabag (also a BBC Three smash) and Michaela Coel’s Chewing Gum and I May Destroy You.

                  Lecky brings together all her talents as a writer, exec-producer, actress and singer-songwriter on the six-part series, and her version of Fleabag’s fourth-wall breaking approach to re-inventing TV drama is having music ‘talk directly to the audience.’

                  Mood’s main character, twenty-five year-old Sasha (played by Lecky herself), is an aspiring singer and rapper; her creator was influenced by growing up in East London listening to Dizzee Rascal, Kano and D Double E.

                  Plus the series reflects genres from grime to jungle, garage and drill, together with artists such as Little Simz.

                  The opening episode makes Sasha tough to root for – following a messy night out, the police arrive to accuse her of trying to set fire to her ex-boyfriend Anton’s house (the 44 outgoing calls that Sasha finds on her phone to Anton are anxiety-inducing for anyone who’s tried to piece together what happened the night before, on waking up with a raging hangover and a sense of dread).

                  This escalates into the kind of epic family row that leads to her mum (played by Jessica Hynes) throwing her out, and a frantic search for somewhere to crash, given that Sasha doesn’t seem to have been a great friend lately.

                  However, as Lecky revealed to the NME, your attitude to Sasha will change if you stick with the show: ‘I remember performing the play and I would always feel the energy in the room shift when Sasha starts talking about having panic attacks and things like that. Up until that point, she’s shouting at her parents and the audience are a bit like, “She’s a bit too old to be doing this!” She swears a lot too and the audience are always thinking, “Oh god, we don’t really like her!”

                  ‘I think it’s sometimes easy to feel sympathy for somebody who is a victim, but we have less empathy for people make mistakes, who are not very loveable perhaps, and I think that’s where you truly need to offer people empathy actually.’

                  The need for empathy is one of the show’s key preoccupations, alongside class – there’s a great musical set-piece in a jobcentre – race, trauma, sex work and exploitation, as Sasha falls in with Carly (Lara Peake), an Only Fans-esque influencer.

                  The social media bubble of parties, champagne and thousands of followers looks great from the outside, but a darker world is rapidly revealed incorporating blackfishing and the sinister side of hustle culture. ‘As the gap between her new online presence and her original dream of being a singer continues to widen, Sasha finds herself struggling to escape a world that is more complex and darker than she could have imagined.’

                  Lecky’s original music for the show is a mix of Sasha talking directly to the audience, and dream sequences such as the video shoot from the first episode.

                  Lecky told Deadline that, ‘working out how to depict music on screen was tricky. Sasha is a singer and it felt like a great opportunity if I could pull it off to make the show feel different.’

                  Lecky also wanted to create a soundtrack that could be enjoyed in its own right, outside of the show.

                  Although Mood isn’t a musical per se, it has two songs in every episode, which can take the characters from miserable to magical in a matter of moments.

                  Lecky explained that, ‘I felt the best way for me to really connect with the audience is through the songs and for Sasha to say stuff in the music that she isn’t saying to any other characters. I would write the scripts, it would get to a point where I would say, “I think there should be a number here”, I would write some lyrics and then I had to go away and make the songs afterwards.’

                  The songs not only give you an insight into Sasha’s character and what she’s feeling – or what she dreams of – but are brilliant stand-alones, just as Lecky intended.

                  Tracks include ‘Fire’ by Lecky, ‘Fear Nuttin’ by BackRoad Gee, and ‘B Young’ by Wine. You can stream them on Apple Music, or BBC Sounds is adding new tracks to its Mood playlist each week, including Ramz, Br3nya, Mercy and Ms Banks.

                  Nicôle Lecky chats more about the diverse casting and the importance of handling issues with drugs, family relationships and mental health sensitively – particularly in portraying someone who’s not the archetype in terms of the leading woman in a TV show – in this interview:

                  The Guardian gave Mood four stars and described it as a ‘bold, fresh drama… invigorating, and refreshingly easy in its own skin.’

                  All the episodes are available now on iPlayer, so if you’ve got a Euphoria-shaped hole in your streaming schedule, but fancy a British drama that also brings in music, humour and heart, then make Mood your next must-watch.

                  Want to read about more trailblazing women creatives? Check out our deep dives on the best female directors, music’s most extraordinary female activists and the history of women in music.

                  Need Music for Your Project?

                  At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                  SIGN UP

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                  THE HISTORY OF WOMEN IN ADVERTISING

                  THE HISTORY OF WOMEN IN ADVERTISING

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                    How is gender represented in advertisements? Well, men, on the whole, have been illustrated as strong, intelligent and hard-working, but we can’t say the same for women.

                    In today's world, women are - more often than not - empowered by the media. However, this wasn't always the case.

                    So, what was the role of women in advertisements?

                    Not so long ago, sexist ads encouraged women to be two things: a man’s maid and accessory. Even after they helped keep the world running during World War I and II, women were still regarded as passive and inferior.

                    And what percent of advertising is targeted at women? According to a 2019 study by The Economic Times, 58% of contemporary adverts target women versus the 38% that target both genders.

                    So read on to find out more about the history of women in advertising, and all about how commercials went from portraying women as passive housewives to celebrating kick-ass women.

                    The Portrayal of Women in Advertising

                    Early 20th Century

                    Before the first TV ad aired in 1941, print and cinema advertisements were two of the most effective ways for advertisers to promote their products to a wide-ranging audience.

                    Print Advertisements

                    In 1908, Henry William Hoover founded his namesake brand in Ohio, USA.

                    As you may already know, he worked with James Murray Spangler – inventor of the upright vacuum cleaner – to mass-produce Hoover vacuum cleaners.

                    By the 1920s, a Hoover vacuum cleaner was recognised across the USA as a household essential. And the narrative that the brand’s print advertisements pushed to promote their cleaning device was that a Hoover was a woman’s greatest desire.

                    It was commonplace to find Hoover print ads accompanied by captions such as, ‘Don’t disappoint her again this Christmas. Give her a Hoover’, 'Give her a Hoover, and you give her the best’, and, 'The Hoover will safeguard her pride in a clean home.’

                    Early 20th Century ads like this depicted the average woman as a domestic servant whose only desire in life was to keep a tidy home to please her husband.

                    sexist ad

                    Photo Credit: http://www.witness2fashion.wordpress.com

                    Cinema Advertisements

                    During the 1930s, cinemas started to pop up everywhere, and some of the most seminal films in cinematic history made their debut, such as The Wizard of Oz and Snow White and the Seven Dwarves.

                    For advertisers, the advent of cinema meant a captive audience to promote their wares to.

                    One example of a 1930s screen ad is ‘A Film Mystery’ by Dreft, which follows a character called Mrs Smith who is found in the kitchen. When viewers meet Mrs Smith, she is washing up at the sink.

                    The narrator recommends that, like Mrs Smith, viewers should start using Dreft detergent when washing dishes and glasses.

                    This is just another example of how, during these times, women were viewed as nothing more than housekeepers.

                    Watch this and more 1930s ads below.

                    1940s-1950s

                    Televisions were becoming increasingly common during the 1940s-1950s, to such an extent that the majority of people in western countries owned a television by the end of the ‘50s.

                    Naturally more and more advertisers capitalised on this new audience, investing in the production of screen advertisements.

                    Less fortunate was the fact that - despite women assuming men’s roles during WW2 – these adverts were littered with sexist stereotypes.

                    In the selection of 1940s ads below collated by NowThis News, there’s one obvious throughline: women need to live up to men’s standards.

                    1960s

                    Coca-Cola Commercial (1961)

                    In 1961, Coca-Cola recruited actress Connie Clausen to star in its TV ad that pivoted around an outlandish theory: Coke keeps you thin. “There’s no waistline worry with Coke you know,” says Clausen, before she dives into the reasons why she drinks the soft beverage to keep her body in check.

                    Even putting the dubious science to one side, it’s a damaging message to send women that their worth is intrinsically linked to their physical appearance.

                    If we have to look for a silver lining though, at least its protagonist is a career-driven woman, rather than a housewife chained to the kitchen sink.

                    1970s

                    Tab Cola Commercial (1972)

                    During the 1970s, it felt as though there was real progress in terms of tackling gender inequality in media and advertising.

                    Take this female-led 1972 Tab Cola commercial, for example: there’s not a man, kitchen or cleaning product in sight. However, the advertising world had found another to exploit women: the male gaze.

                    Women (like the one seen in this ad) were sexualised to entice men to buy the product or service being promoted.

                    1980s

                    Martini Commercial (1981)

                    Women being subject to the male gaze was an even greater issue during the 1980s; after the decade of liberation, women would often appear in ads wearing skimpy outfits for the pleasure of men.

                    Case in point: Martini’s 1981 roller waitress commercial. Are there any redeeming features? Well, it does show a modestly-dressed woman as part of an important board meeting… We’ll take what we can get.

                    1990s

                    Bounty Commercial (1990)

                    Sex sells was very much the motto of the 90s and advertisers found new and inventive ways to feature half-naked women in their commercials.

                    For instance, this Bounty ad takes viewers to an exotic beach, inviting them to “taste paradise” whilst staring at a bikini-clad woman.

                    But there is one way in which this commercial differs from the Martini ad that aired a decade prior: Bounty also included a half-naked man for the benefit of the female gaze. Yes, it was time for ladies to take a look too.

                    2000s

                    Gillette Venus Commercial (2000)

                    Just after the turn of 2000, Gillette released their Venus commercial that promised women they would feel like a goddess if they used the brand’s new line of razors.

                    It is discernible from the offset that the ad aims to encourage women to shave their legs for themselves, not to impress men.

                    This concept is confirmed when the female narrator says, “That’s something all goddesses are entitled to,” when discussing smooth skin. Men, who?

                    2010s

                    John Lewis Commercial (2010)

                    In 2010, department store chain John Lewis celebrated women with its advert that took viewers from baby to old lady to the sound of Fyfe Dangerfield’s cover of Billy Joel’s ‘She’s Always a Woman’.

                    Emotional and powerful, the ad reminded the people at home that women are the glue to all aspects of life.

                    Women and Advertising: The Takeaway

                    If you successfully digested all of the information above, you’ll be well aware of the progress made in advertising over the last century.

                    In summary, women were once mistaken as the weaker gender but, finally, advertisers have acknowledged that – as Beyoncé puts it – girls run the world.

                    Keen to read more about women in the media? We can guarantee you’ll find something worth reading over on The Edit. Interested in film? Have a read of the best female directors and the most extraordinary female activists in music.

                    Or if you prefer to spend your time scrolling through YouTube, you check out our piece on the best female YouTubers.

                    Inspired to improve your own advertising campaigns? Dive into our vast catalogue of original music, perfect for taking your message to wider audience. Discover our production music playlists today.

                    Need Music for Your Project?

                    At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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                    This page was updated 23/05/2024.

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                    THE MOST EXTRAORDINARY FEMALE ACTIVISTS IN MUSIC

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                      To borrow a phrase from Beyoncé’s 2011 empowerment anthem, ‘Who run the world? Girls.’ Unfortunately, even post #MeToo and #TimesUp, the music industry is still statistically weighted heavily in favour of (white) men. So, throughout the history of women in music, who are the musicians who are environmental activists? The women in music who broke barriers, from Billie Holiday to Billie Eilish, cover a wide range of activism.

                      Find out more about them, including their key tracks. the female artists who have taken on the system and used their activism to tackle issues of equality, discrimination, segregation and environmentalism?

                      Billie Holiday

                      Hulu’s recent biopic, The United States vs Billie Holiday, shows the singer as one of the mothers of the civil rights movement and one of the earliest social justice advocates within music.

                      When most people think of Billie Holiday’s activism, it’s her song ‘Strange Fruit’ that comes to mind.

                      Recorded in 1939, it’s an anti-lynching protest song originally written as a poem, inspired by a gruesome picture of two Black men hanged from tree branches.

                      Angela Davis, a professor of History at UC Santa Cruz, said that the song had, ‘an enormous impact. This was really the first time that, at least in popular music, such a powerful anti-racist stance had been assumed.’

                      Dr Farrah Jasmine Griffin, author of If You Can’t Be Free, Be a Mystery: In Search of Billie Holiday, said that the singer’s insistence on recording the song was, ‘very brave and courageous of a young artist who really put her career at stake by not only singing but recording this song, and she would do so again and again. I can’t think of another song until the 1960s that has the kind of political and emotional impact that ‘Strange Fruit’ had and continues to have.’

                      Nina Simone

                      Nina Simone was a classically-trained piano prodigy who made a stand against racism from an early age.

                      During a recital aged eleven, when her parents were forced to give up their front row seats to a white couple, Eunice Waymon – AKA Nina Simone – refused to play until her parents were allowed to sit in their allotted place.

                      A supporter of Malcolm X, Simone’s work was praised by radical Black leaders: she performed and spoke at many civil rights meetings and marches and one of her most famous singles is civil rights anthem, ‘To Be Young, Gifted and Black’.

                      Chardine Taylor-Stone, in an appreciation for Tribune magazine, emphasises that, with regard to the history of Nina Simone, we should also look at her activism beyond the civil rights movement: ‘She was a tour de force who brought the message of freedom, equality, justice and liberation to everyone who had the pleasure of hearing her music.

                      But it’s important we don’t pigeonhole her as a civil rights activist: she was a revolutionary – a woman who engaged with the work of Marx and Lenin, and who brought that revolutionary praxis to her music in a way that continues to resonate with us today.’

                      Joan Baez

                      An activist who rose to fame in the 1960s, folk singer Joan Baez closed the first day of Woodstock in 1969.

                      Throughout her career, she has been a champion for civil rights and humanitarian causes. In 2011, Baez was honoured by Amnesty International, becoming the first recipient of the Joan Baez Award for Outstanding Inspirational Service in the Global Fight for Human Rights.

                      The award is intended to be presented to an artist from the worlds of music, film, sculpture or other mediums, who has helped advance human rights.

                      Baez was one of the principal performers at the 1963 March on Washington For Jobs and Freedom, the day on which Martin Luther King delivered his ‘I have a dream’ speech.

                      In the 1970s, she travelled to Hanoi with a peace delegation to oppose the Vietnam war and she has displayed a lifelong commitment to political and social activism ever since, in areas such as civil rights, human rights and the environment.

                      Causes close to her heart now include opposing the death penalty, supporting LGBTQ+ rights and environmental causes.

                      Dolly Parton

                      When it comes to feminist music artists, does blonde bombshell Dolly Parton instantly come to mind? She really should.

                      The woman who said of herself, ‘I’m not offended by all the dumb blonde jokes because I know I’m not dumb. And I also know I’m not blonde,’ has been a trailblazer in music, business and popular culture, and is an icon for working class women everywhere.

                      Brought up in rural Tennessee, as one of twelve children living in a two-room cabin, she made her way to Nashville and took on the male-dominated world of country music.

                      As she once explained, ‘When I started out, it never crossed my mind I couldn’t do it ’cause I was a woman. I was just gonna do what I did, what I felt I did best, and I never once thought that was gonna ever, you know, not work for me. And I didn’t care. I wasn’t afraid of anybody.’

                      Dolly’s always known her worth; when Elvis Presley asked to record her song ‘I Will Always Love You’, it would have meant signing over half of her writing credit. She refused.

                      It was a powerful move that reaped its rewards when the track became a huge hit on one of the bestselling movie soundtracks of all time – The Bodyguard, with Whitney Houston’s version as its record-breaking single.

                      At the peak of the ‘women’s movement’ in the 1970s, Dolly starred in 9 to 5 with Jane Fonda and Lily Tomlin, taking on sexual harassment in the workplace.

                      Parton has always been reluctant to call herself a feminist but as observed by songwriter Linda Perry in Netflix’s Dolly Parton documentary, ‘She’s mastered the design of how to be a woman and succeed in this business without making a man feel bad.’

                      From creating the business empire of theme park Dollywood to donating over 150 million books through her Imagination Library – not to mention putting $1 million towards COVID vaccine research – Dolly Parton is an activist who consistently makes a stand for equality and fights against discrimination.

                      She came out in favour of gay marriage in 2014, has spoken against anti-transgender ‘bathroom bills’ and supports anti-racism and the Black Lives Matter movement.

                      Women in Hip Hop

                      Hip hop has always been dominated by men, but there are some notable exceptions who have championed women’s empowerment and challenged misogyny in the genre.

                      A name you might be unfamiliar with is Sylvia Robinson. Originally a singer, she later became known for her work as founder and CEO of hip hop label Sugar Hill Records in the 1970s.

                      The driving force behind two landmark hip hop singles – ‘Rapper’s Delight’ by the Sugarhill Gang, and Grandmaster Flash and the Furious Five’s ‘The Message’ – she is dubbed ‘The Mother of Hip Hop’.

                      Billboard called her ‘The Queen of Rap’ and she received a Pioneer Award at the Annual Rhythm and Blues Awards Gala in 2000, while Rolling Stone crowned ‘Rapper’s Delight’ as ‘the greatest hip hop single of all time’ in 2012.

                      As for Sylvia’s mantra, it was, ‘Don’t copy things that are out there… come up with something new, something different.’

                      Find out more about her career in Extraordinary Artists’ profile.

                      There are plenty of inspiring female rappers on the scene now, but when Queen Latifah rose to fame in the 1990s, she was definitely in the minority. Tracks such as ‘Ladies First’ and the Grammy-winning ‘U.N.I.T.Y’ saw her calling for Black women’s voices to be raised up in music.

                      As she told Huffington Post, ‘I chose to take the route of uplifting women by trying to make some records that had some positive thoughts… I had a problem with [misogyny]. I was never the kind of person that was going to take something lying down… I was raised to protect myself and stand up for myself and speak my mind and be true. And even if I had to stand alone, I was to do that.’

                      Other pioneers of ‘hip hop feminism’ include Mary J. Blige, Missy Elliot, Nicki Minaj, Rihanna and Cardi B, who told i-D magazine that, ‘Being a feminist is real simple; it’s that a woman can do things the same as a man. Anything a man can do, I can do. I can finesse, I can hustle. We have the same freedom. I was top of the charts. I’m a woman and I did that. I do feel equal to a man.’

                      Her 2020 single, ‘WAP’, with Megan Thee Stallion was hailed by many as a feminist anthem celebrating female power and pleasure.

                      Pussy Riot

                      When it comes to activist singers, they don’t come much braver than the members of Pussy Riot.

                      Founded by Nadya Tolokonnikova in 2011, the consequences of their feminist protest art have always been serious. Along with two other band members, she was sentenced to two years in prison in 2012, went on hunger strike and endured incredibly harsh conditions.

                      They were subsequently named prisoners of conscience by Amnesty International.

                      The Russian feminist protest punk rock and performance art group were based in Moscow, staging unauthorised guerrilla gigs in public places, with lyrics covering feminism, LGBTQ+ rights and opposition to the Russian president Vladimir Putin and his policies.

                      Tolokonnikova recently launched the Ukraine DAO (decentralised autonomous organisation), a cryptocurrency collaboration, and raised $7.1 million in just five days.

                      She told the Guardian, ‘I’m personally convinced that in situations like this, activism is the only thing that can keep you sane. Just looking at disasters and tragedies and not doing anything about it is really detrimental for the world, but also it slowly destroys you and makes you feel helpless.’

                      Through cryptocurrency, Tolokonnikova has also raised money for a shelter for victims of domestic violence and political prisoners in Russia; another fund is buying artworks from female and LGBTQ+ artists.

                      Billie Eilish

                      The ‘Bad Guy’ singer-songwriter is the voice of a new generation of activist musicians championing causes from environmental activism to mental health.

                      Eilish was one of the performers at Global Citizen Live in 2021, a 24-hour global broadcast event that brought together more than 70 artists, activists and world leaders to defend the planet and defeat poverty.

                      Eilish puts on plastic-free shows, marches with Greta Thunberg, and is now a vegan as part of her promotion of animal rights.

                      PETA awarded her their 2021 Person of the Year Award, the youngest person ever to have been granted the honour.

                      Eilish is also vocal about body positivity and autonomy; she’s been open about her experiences with Tourette’s syndrome and her battles with depression.

                      Women’s Rights Music

                      When it comes to creating a kick-ass female artist playlist, here are some suggestions:

                      ‘You Don’t Own Me’ – Lesley Gore

                      The lyrics assert a woman’s independence within a relationship, and it was memorably used to soundtrack a sequence in season four of The Handmaid’s Tale.

                      ‘I’m Every Woman’ – Chaka Khan

                      Chaka Khan told the Guardian that, ‘It wrecked me emotionally when I first started singing ‘I’m Every Woman.’ It was ironic that I was battling deep insecurities yet singing this huge anthem of empowerment. I thought I didn’t have the right to sing it.’

                      ‘9 to 5’ – Dolly Parton

                      Unfortunately, the pay gap is still alive and kicking – play this ahead of demanding your pay rise.

                      ‘The Man’ – Taylor Swift

                      Taylor was inspired by the double standards of the entertainment industry to write this track.

                      ‘Having dealt with a few of them, narcissists basically subscribe to a belief system that they should be able to do and say whatever the hell they want, whenever the hell they want to. And if we — as anyone else in the world, but specifically women — react to that, well, we’re not allowed to. We’re not allowed to have a reaction to their actions.’

                      ‘Independent Women (Part 1)’ – Destiny’s Child

                      Empowering female singers Beyoncé, Kelly and Michelle’s anthem about making your own money is as shake-your-fist-in-the-air fantastic now as it was when it was released on the Charlie’s Angels film soundtrack in 2000.

                      ‘Free Your Mind’ – En Vogue

                      One of the best songs about challenging your prejudices, we can’t help but feel En Vogue were way ahead of their time with this one.

                      ‘Juice’ – Lizzo

                      Grab yourself a big helping of body positivity, confidence and inspiration, courtesy of Lizzo.

                      She revealed to Buzzfeed that, ‘I want to be an activist because I’m intelligent, because I care about issues, because my music is good, [and] because I want to help the world.’

                      Need Music for Your Project?

                      At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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                      This page was last updated on 07/03/2024 and 24/05/2024.

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