jenaudionetwork

AUDIO NETWORK VINYL

CONFUSED.COM ADVERTS: YOUR COMPLETE BREAKDOWN

Contents
    Add a header to begin generating the table of contents

    Even if you never visited confused.com before, youve almost certainly heard of the brand. But for clarity, if you're wondering what is confused.com, it's a UK-based price comparison company that provides insight into the best deals in insurance services.

    But how – you may be wondering – did the brand become so famous? Two words: memorable advertising.

    Essentially, Confused.coms strategy focuses on grabbing the attention of viewers in fun and imaginative ways instead of trying to bombard them with information.

    These types of ads work well for the company as its only every so often that one considers purchasing insurance. Thus, its unproductive to advertise deals to people who are not looking to use Confused.coms comparison services in the near future.

    The real aim is to ensure the brand is at the forefront of a viewers mind when the time comes for them to explore insurance deals.

    Below, we explore the very best ads released by Confused.com – from James Corden’s Confused.com ad to Timothy Murphy’s Confused.com ad – looking especially at how music ties each production together.

    The Best Confused.com Adverts

    • New Confused.com advert
    • Confused.com advert 2021
    • Confused.com advert 2020
    • Confused.com advert 2019
    • Confused.com Timothy Murphy advert (2019)
    • Confused.com advert 2018
    • Old Confused.com advert (2002)
    • Confused.com Robot advert (2014)
    • Confused.com Chain Reaction advert (2011)
    • Confused.com Duet advert (2012)
    • Confused.com James Corden advert (2016)

    New Confused.com Advert

    Confused.coms latest ad made by London-based agency Karmamara looks inside the chaotic, destructed mind of an average Joe called John.

    Here, John stumbles upon an oracle of sorts who provides him with the answer to a question.

    After being enlightened by the mysterious figure, John states that hes no longer confused, hes Confused.com.

    To keep viewers guessing, a blue Mercedes appears out of nowhere (redolent of the blue Merc Timothy Murphy drives in his Confused.com ads), and so does a yellow suit-clad guitarist who plays a flaming guitar. Pretty random overall.

    The haunting, atmospheric soundtrack to this Confused.com ad plays into the apocalyptic vibe of the setting. Plus, it connotes that theres something spiritual about the oracle character.

    Confused.com Advert 2021

    Theres a soap-opera-on-steroids vibe about Confused.coms 2021 advert Wave‘ – striking classical music and cinematic shots meet relatable characters and an archetypal British neighbourhood.

    In the ad, drama is found within the everyday awkward situation of thinking that someone is waving at you when, in fact, theyre waving at the person behind you.

    Classical music is used within this ad to make things more theatrical. It’s definitely a good way of commanding an audiences attention.

    Confused.com Advert 2020

    Set in the same world as the 2021 Confused.com advert, the 2020 commercial is centred on the over-exaggeration of another everyday occurrence.

    This time, we see two suburbanites attempting to get past the other. This world is full of little confusions, but Im not confused. Im Confused.com,” says the narrator. Mic drop.

    Once again, lively classical music keeps viewers interested in an otherwise mundane situation, highlighting the power of a good soundtrack.

    Confused.com Advert 2019

    Sons of Anarchy star Timothy V. Murphy adds a little bad boy attitude to Confused.coms 2019 advert that introduces Confused.com Rewards.

    The actor encourages the viewer to see the world more clearly by using Confused.coms services and claiming tempting rewards such as vouchers for Halfords and Domino’s. (N.B. This is the ad featuring the blue Merc that we mentioned previously.)

    The music used in the Confused.com 2019 ad has a Southern twang that complements the rural setting of the ad and the idea that Confused.com can help people see things more clearly.

    Timothy Murphy Confused.com Advert (2019)

    The previous ad isnt the only one to star Timothy Murphy – he adds a little Irish swagger to a handful of ads, including one entitled The Year of Confusion.

    Within this ad – a commercial filled with puppets, ballot papers, bins and more – Murphy invites the viewers to ride with him in his Confused.com Mercedes past all of the confusion.

    This ad features an instrumental version of God Save the Queen. The use of this track connotes that all modern-day Britons are confused during this tumultuous time. Well, the assumptions not wrong.

    Confused.com Advert 2018

    We promise this is the final Timothy Murphy Confused.com ad on our list (not that youre complaining - hes compelling!).

    Set in a busy metropolis, the ad aims to reassure the viewer that its normal to feel confused as the world outside is a very overwhelming place – theres too much choice, a lot of nonsense media and millions of bewildering deals. The answer? Confused.com, of course.

    The jazzy music immerses the viewer into the busy world Murphy finds himself driving through. The driving beat of the track amplifies the busy feel of the commercial.

    Old Confused.com Advert (2002)

    This early Confused.com ad established the brands tone – it let the nation know that the platform is ideal for ordinary citizens looking to make the right decision on a car insurance deal.

    It also introduced the brands cartoon logo and informed viewers that the platform covers 92% of car insurers on the net.

    Music would have taken this advert to the next level but, unfortunately, no background track was used.

    Personally, we wouldve gone for something upbeat to give the then-new brand an air of warmth and friendliness often lacking in the insurance industry.

    Confused.com Robot Advert (2014)

    The Confused.com robot ad from 2014 is unforgettable, chiefly because Brian the robot is so damn cute.

    In the ad, Brian spots a family (one he notices could save money on Confused.com) departing from their textbook British neighbourhood to their staycation destination.

    Determined to help them, Brian travels across the country to find them – finally, he locates them in a seaside town and proceeds to inform them that he could save them £230 on their car insurance. Now thats what we call dedication.

    Brians retro look is paired with a pop, electronic background music track to give the ad an 80s adventure film vibe.

    Confused.com Chain Reaction Advert (2011)

    Were not going to beat around the bush, Confused.coms Chain Reaction’ ad is our favourite Confused.com ad of all time (and no, its not sad to have a favourite!)

    It has everything you could possibly want from an advert: loveable characters, a familiar soundtrack and cheerful colours included.

    It truly is the ad that made us care about the brand. Check it out for yourself, especially if youre looking for something thatll put a smile on your face.

    This musical ad has Diana Ross' Bee Gees-penned pop anthem Chain Reaction’ at its core. Its just the thing to make a viewers day.

    Confused.com Duet Advert (2012)

    Confused.com quickly realised that the whole animated musical ad thing was pretty effective.

    Of course, by effective we mean it had everyone talking about the brand. So, naturally, they made a sequel. How did they step things up? With a duet, of course.

    For the duet ad, Confused.com took Village Peoples disco hit YMCA’ and made it their own. Basically, they rewrote the lyrics to provide viewers with information about the company in a playful way.

    Confused.com James Corden Advert (2016)

    There are a few Confused.com ads featuring James Corden, but our favourite is ‘Winning Streak’ ad.

    In the commercial, Corden plays a driver who picks up his friend from the station and proceeds to make his way through the notoriously busy city of London with ease.

    In fact, the journey is so stress-free, the viewer begins to wonder whether the driver possesses magical abilities.

    Glam rock megahit Get It On’ by T. Rex keeps this ad flowing. Plus, it gives the city of London a punky feel which, ultimately, makes for a more interesting advertisement.

    Music Makes A Difference!

    Its no coincidence that music is an essential ingredient in all of the most successful Confused.com adverts.

    So, if theres one thing to take from this article, its to carefully consider the music you use in your productions, no matter if youre producing an advert, a podcast, a film, a television series or something else entirely. And when you do start thinking about production music tracks, why not come straight to Audio Network?

    Weve got over 200,000 high-quality background music songs in our catalogue. Check them out via our discover and playlists pages.

    If youd like to read a little more about music in advertisements before you start exploring our selection of music, take yourself over to The Edit.

    Need Music for Your Project?

    At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

    This page was updated 04/04/2024 and 28/05/2024.

    CONFUSED.COM ADVERTS: YOUR COMPLETE BREAKDOWN Read More »

    THE BEST INDIE BACKGROUND MUSIC OF ALL TIME

    THE BEST INDIE BACKGROUND MUSIC OF ALL TIME

    Contents
      Add a header to begin generating the table of contents

      Whether you’re the co-host of a lifestyle podcast, directing a space-western flick, creating a television advert or something else entirely, indie music may just be the thing you need to add a little colour to your next project.

      Its a wide-ranging genre of music with something for everyone, meaning we might just have the perfect track to take your production to the next level.

      Below, we explore some of the best indie background music tracks in our catalogue.

      Rather explore our collection of indie background music for yourself? No worries. Visit our indie discovery page to start your journey.

      Dreamy Indie Background Music

      If youre anything like us, then you listen to indie music for escapism; in other words, you expect the raspy vocals, wholesome instruments and silky rhythms to transport you to another world.

      For obvious reasons, we like to call these songs dreamy indie music tracks.

      Here are our top three dreamy indie background songs:

      Live Like The Kids - Samuel Johnson, Laura Robertson & Luke O'Dea

      Johnson, Robertson and ODeaLive Like the Kids is dreamy and then some.

      Fizzy synths and warm guitars come together to trigger nostalgia for summer days gone by.

      China Shop - Cody Page

      Dreams are often unexpected – they take you from one absurd situation to the next.

      Brooklyn-based producer Cody Page encapsulates the mystery of the dream world in his psychedelic dreamy indie hit China Shop.

      Eruptions - Tom Peters & Gavin Harrison

      If Eruptions’ by Peters and Harrison was a dream, it would be overflowing with emotion.

      Piano and strings amalgamate to evoke all the feels in this dreamy indie track.

      Aggressive Indie Background Music

      Indie is innately feisty as it goes against the grain to evoke authentic responses from the listener.

      However, some of our indie background tracks possess a little more edge than others.

      Here are our top three aggressive indie background songs:

      Teeth Marks’  - Cahir O'Doherty

      Cahir ODohertys punchy track Teeth Marks’ is a whirlwind listen: it lifts you off your feet and sends you straight into oblivion.

      How? By pairing hard-hitting male vocals with epic guitars in a manner redolent of the 90s indie scene.

      Dont Remember Last Night - Julian Emery & Adam Noble

      As the name suggests, Emery and NobleDont Remember Last Night is the musical equivalent of that mental rewind you do after waking from a messy night.

      Needless to say, it’s a sensation that’s much more fun to experience in audio form.

      Fight For Who I Am - James Pickering & Matthew Clark

      Aggressive indie music is ideal for channeling anger, as its essentially a safe way of throwing fists.

      Fight For Who I Am’ by Pickering and Clark is a song that empowers you like no other.

      Quirky Indie Background Music

      Indie music emanates from those artists on the outskirts of the mainstream who have something a little more eccentric to offer than most.

      But those who favour an especially idiosyncratic sound fall into the quirky indie music box – a space where anything goes.

      Here are our top three quirky indie background songs:

      Free Yourself - Lorenzo De Feo & Matthew Wells

      You may not necessarily associate indie music with the dancefloor until you hear De Feo and Wells’ ‘Free Yourself.

      This electro-indie track is groovy and addictive; it mixes bouncy drums, hooky synths and sunny vocals.

      No More Heartache - Lorenzo De Feo & Matthew Wells

      Another De Feo and Wells track that totally rocks our world is No More Heartache.

      The reflective song unites bold guitars, otherworldly synths and soaring male vocals in the most unusual yet enticing way.

      Smooth Service - Josh Oliver

      Josh OliverSmooth Service is essentially the indie version of a lullaby, something were totally into.

      Male vocals and mellow guitars make for a song that twinkles like the stars in the sky. Who knew indie music could be so tranquil?

      Moody Indie Background Music

      As you can already tell, the indie music genre is multifaceted, and one of the more popular aspects of the genre is the more moody side.

      Were talking the kind of tracks that are sour and occasionally sulky in that too-cool-for-school kinda way – gloomy vocals, stormy percussion, pensive strings and euphoric beats included.

      Here are our top three moody indie background music tracks:

      Cult Leader - Paddy Conn & Angelina Dove

      Paddy Conn and Angelina DoveCult Leader is quintessential moody indie music.

      Led by temptress-style vocals, the haunting, slightly trippy song pushes the listener down the rabbit hole and into Wonderland.

      Dont Wait Up - Andy Huckvale

      Moody indie music isnt necessarily down in the dumps – take, for instance, Andy HuckvaleDont Wait Up.

      The singer brings a little energy to the track by pairing his melancholic vocals with a sunny beat to create a unique sound.

      Bury Your Heart Here - Nick Kingswell

      Occasionally, moody indie music has a country-folk twang. We guess it makes sense considering that both sub-genres are contemplative.

      Exhibit A: Nick Kingswells soft, heartfelt Bury Your Heart Here, a track led by engaging male vocals and storytelling strings.

      Upbeat Indie Background Music

      Theres something truly refreshing about an upbeat indie music track: they're the music equivalent to a cold beverage on a hot day.

      What exactly is an upbeat indie song? More often than not, they consist of upbeat rhythms layered under indie vocals and instruments.

      Here are our top three upbeat indie background music tracks:

      I Believe The Dark - Aidan Hogg & Liam Quinn

      Aidan Hogg and Liam QuinnI Believe The Dark’ is a dance-inspired upbeat indie music track thats thrilling from beginning to end.

      Bright synths and intense male vocals fuse in a way that allows the listener to forget all of their troubles.

      In the Dead of Night - Julian Emery, Cenzo Townshend & James Irvin

      From the get-go, Emery, Townshend and IrvinIn the Dead of Night’ throws the listener into the deep end with its hair-raising percussion and boisterous vocals.

      Now, thats how you do an upbeat indie track.

      Gonna Make You Notice - Tristan Ivemy

      Gonna Make You Notice’ by award-winning indie-rock producer Tristan Ivemy is an upbeat indie song that manages to live up to its name with its authoritative male vocals, dynamic guitars and strapping percussion.

      Dont you just love a track that demands your attention?

      Best Indie Background Music – Inspiration From The Movies

      Wanting more inspiration?

      Below, we take you on a trip through the musical world of movies and explore some of the best indie background music used in famous films. Let's take a look!

      (500) Days of Summer (2009)

      An excuse to talk about our favourite romance? Well take it! Especially since the indie soundtrack to Marc Webb(500) Days of Summer is one of our favourite aspects of the film.

      In fact, indie-rock is one of the reasons why Tom (Joseph Gordon-Levitt) and Summer (Zooey Deschanel) fall in love with each other.

      During the films iconic lift scene, Summer overhears Tom listening to The Smiths’ ‘There Is A Light That Never Goes Out’ through his headphones.

      She proceeds to grab his attention by announcing that shes a fan of the English rock band. From this moment on, Tom becomes infatuated with Summer. Oh, how we love a diegetic music moment.

      Drive (2011)

      Nicolas Winding Refn’s Drive is a masterpiece, and so is its soundtrack.

      By far the most memorable music moment from the film is the opening credits scene that introduces us to the setting (Los Angeles), the main character Driver (played by Ryan Gosling), and the vibe (very electro-80s).

      KavinskyNightcall’ ties all of the elements of the opening scene together in a way that grips viewers and encourages them to stick around to find out more about the mysterious, titular anti-hero.

      Plus, the song's lyrics – particularly the line that goes, Theres something inside you, its hard to explain” – provides viewers with a hint that there are many layers to Goslings character.

      Lost in Translation (2003)

      Back in the 00s, there was an infectious indie-rock spirit that seeped into a range of productions, including Sofia Coppolas 2003 silver screen sensation Lost in Translation.

      For the movie that pivots around Bill Murrays character Bob and Scarlett Johansson's character Charlotte, Coppola worked with music connoisseurs Kevin Shields, Brian Reitzell and Roger Joseph Manning Jr. on the movies soundtrack.

      For the memorable final scene of the film, Coppola and co. opted for The Jesus and Mary ChainJust Like Honey.

      The indie music track exaggerates the emotions of the two characters in this touching moment; thus, viewers walk away from the film feeling all kinds of emotions. The influence indie music can have over our feelings is quite something.

      Looking to Read More About Music?

      If you enjoyed reading up about music, dont stop here! Visit The Edit to discover inspiration, expertise and news stories, all of which put music at the forefront and centre.

      Right now, our readers are learning about the history of women in music and finding out which flicks made it to our list of the best hip hop movies.

      Alternatively, you could head on over to our discover page to, well, discover our expansive selection of playlists. From love to hip hop beats to kick-ass women, there really is something for everyone.

      Need Music for Your Project?

      At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

      THE BEST INDIE BACKGROUND MUSIC OF ALL TIME Read More »

      IKEA ADS

      THE WONDERFUL EVERYDAY OF IKEA ADS

      Contents
        Add a header to begin generating the table of contents

        When it comes to eye-catching, memorable ads, IKEA’s are some of our favourites.

        The key elements that mark out the Swedish retailer’s campaigns are a combination of humour, playfulness and emotion, often – but not always – focusing in on families having fun together, and how your home is a big part of that (especially relevant after the last couple of years).

        They’ve been running their delightful ‘The Wonderful Everyday’ spots since early 2014 and to celebrate the series, we’re taking a look at the best IKEA ads.

        Who Makes The Wonderful Everyday Ads?

        Who do they trust to keep coming up with the goods?

        In an age where brands often chop and change agencies to get a fresh take, IKEA have forged a long-standing relationship with creative agency Mother London.

        UK marketing boss Laurent Tiersen told Marketing Week that, ‘We prefer to invest in a long-term partnership and not keep hopping around. Therefore, we make sure all our agencies, from creative to media, develop things together. We work with Mother London like we would work with a designer on a new piece of furniture; there’s collaboration every step of the way.

        ‘If we work with a designer, we also work with the supplier to find the right set up to make sure their product is ethical, functional, beautiful and sustainable. It’s the same process with our creative and media agency partners. We regularly ask Mother London’s advice on wider business decisions such as how we can position ourselves in the UK market or how we approach prices. This level of collaboration is key to our success.’

        IKEA The Wonderful Everyday

        IKEA made its UK debut in 1987; however, by 2013, sales growth had declined and they challenged Mother London to develop a communications strategy to revitalise the brand.

        Mother’s Strategy Director, Kieran Bradshaw, said that they faced two core challenges, ‘change the fortunes of the business (turn around declining sales growth/revenue/penetration) and give the brand a renewed sense of meaning – not just for consumers, but also for co-workers and stakeholders.’

        The team hit on the idea that life isn’t about fleeting events, like a summer holiday, but the little, everyday things.

        Hence creating, ‘a brand new world of hyperbolic, surreal and cinematic renditions of life at home that demonstrated insight, yet brought more to people’s lives than simply holding up a mirror to everyday life.’

        IKEA Ads 2021

        ‘Every Home is a Haven’

        Aka the ‘brawn bears’ ad, Mother London’s spot was voted by creative peers in the Thinkbox Academy as the best TV ad to debut in September/October 2021, and it was definitely one of our favourite ads of last year.

        Mother said that the brief was to set out IKEA’s, ‘democratic mission: to make every home a haven’. That is, home should be a place where you feel safe, happy and protected, free from everyday life’s distractions.

        What makes you feel safe and secure when you’re a kid? Cuddling a teddy bear. Hence the buff bear bouncers defending the family home.

        The Mother team then, ‘spent a lot of time crafting the moments of protection in the film and figuring out how to do them in a way that landed the idea but also felt really playful and charming. For instance, why just hang up on an unwanted work call when the bear could crush the phone to smithereens? That’s much more fun.’

        The team told Campaign, ‘TV is where IKEA set out its strong point of view on everyday life at home and the importance it plays in everyday life. It’s where we inspire people to think differently about the home, not just for different’s sake, but because of the big emotional benefits it can bring to their lives. It’s also an opportunity to really revel in the wonder and magic that endears people to the brand.’ Which of course exactly chimes with the retailer’s tagline, ‘The wonderful everyday’.

        The soulful hip hop track used on the ad is Sampa the Great’s ‘Final Form’, from the Zambian rapper’s debut album, The Return.

        ‘Change a Bit for Good’

        Are you suffering ‘consumer fatigue’ when it comes to sustainable living? IKEA’s eco and sustainability-themed ad from May 2021 will strike a chord with anyone who loved Pixar’s Wall-E.

        A determined droid, inspired by a billboard that says, ‘Defender Droids Save the Planet’, tries his best to make a difference in cleaning up the environment, travelling from a clogged-up canal to taking on a truck and then trying to tackle a huge oil slick on a beach. His efforts are constantly thwarted and he returns home, looking defeated and utterly dejected.

        However, his little droid family home is kitted out with IKEA products, from a string bag for their veg to glass bowls that enable them to batch-cook, minimising food waste, and they’re even using a Flisat wooden toy storage box on wheels to grow veg in.

        Our cute robot ends his day with a smile. The ad expertly taps into how so many of us feel: we can’t have an impact when it comes to saving the planet. However, IKEA’s idea is that if we all make a few easy changes to live more sustainably, the power of change is in everybody’s hands.

        The music used on the ad is ‘Keep Movin’ by Crosby St Models, which features a mix of strings and determined beats with a slightly robotic, processed vocal, ideal for personifying our hero and his mission.

        IKEA Ads 2020

        The ‘Fortune Favours the Frugal’ ad from December 2020 also demonstrates the brand’s ‘waving goodbye to waste and embracing living in moderation’ ethos.

        IKEA’s Marketing Communications Manager, Kemi Anthony, said, ‘We’ve set the ambitious goal of becoming fully circular and climate positive by 2030,’ and that their aim is, ‘To democratise sustainability, demonstrating how easy it actually is to make very simple, affordable and meaningful changes.’

        An asteroid made of plastic toys, bottles and bags is shown rocketing towards Earth, contrasted with shots of a family who are living sustainably.

        A little girl listens to a tape on a Walkman (which is when the ad’s soundtrack, the suitably titled ‘Makin’ it Better’ by The Barons, kicks in), pickled food is put into glass jars with wooden tops, while there are herbs growing in the Bittergurka herb pot, and a woman replaces a lightbulb with one that’s more energy-efficient.

        As the asteroid gradually breaks up on entry, there’s a final plastic drinks bottle that lands in the family’s backyard. The little girl sprints out, picks it up and pops it into their recycling bin in the kitchen.

        IKEA’s latest recruitment ad, ‘Taste the Future’, further develops their sustainability theme:

        ‘The Hare’

        ‘The Hare’ is a fantastic IKEA bedroom advertisement from September 2020, which provides a hilarious ‘prequel’ to the fable of The Tortoise and The Hare.

        Our long-eared hero sets off, bright-eyed and bushy-tailed for a BIG night out with the lads, incorporating everything from the pub to a kebab, a lengthy walk home when he misses the night bus, and then compounds the effect by staying up in the wee small hours when he’s home, phone-scrolling and watching TV, before eventually nodding off on the sofa.

        Meanwhile, in an apartment across town, Tortoise has had a lovely restful night’s sleep – the unsung hero of a great day (check out his huge stack of pillows and fluffy duvet!).

        He’s up and at ’em and ready to take on the race. Another bang-on song title – ‘Witness the Fitness’ by Roots Manuva – speaks to the dedication the Mother London team have for finding exactly the right fit for their ads.

        ‘Conquer the Great Indoors/Lion Man’

        ‘Did you know that a lion spends more than 18 hours a day relaxing?’ asks the soothing Wonderful Everyday voiceover man.

        The camera pans over a lion (well, a person in a massive lion suit), luxuriating on his lovely sofa (amusingly accompanied by his pet tabby cat). He watches some lion-based documentaries, reads a book with his feet up and does a few yoga stretches.

        However, the lion’s approach isn’t laziness, it’s preparation for taking on the energy required to entertain a bunch of energetic kids who then burst into the sitting room; our hero entertains them with everything from balloons to rides.

        ‘Relax into greatness’ is the advice we’re given, to relax and recharge both our bodies and minds.

        IKEA Ads 2019

        ‘The Nightclub’, IKEA’s ad from January 2019, celebrated its belief that ‘the greatest nights are the ones spent in bed’. Crowds of people are shown rocking up to a club and joining the queue.

        However, instead of sporting club gear, they’re wearing onesies, PJs and slippers; as they enter the club, they’re greeted by an array of beds under the mood lighting.

        They do their pre-sleep prep (face masks, teeth brushing, luxury hot chocolate – plus some bedtime reading and bouncing around), before snuggling down for a delicious night of sleep.

        And the soundtrack? What could be better than Roy Orbison’s epic ‘In Dreams’? Cleverly, this is an IKEA bedroom ad that’s not an IKEA bedroom ad.

        IKEA Ads 2018

        ‘Ghosts’ showcases IKEA’s stunning fabric selection, as a bunch of bright, bold spooks gatecrash a dull party hosted by white sheet-clad ghosts in a plain, largely beige, rather uninspiring suburban house, whose owners have gone out for the evening (special shout-out to the detail of the ghost dog!)

        Our colourful, patterned gang quickly take over the decks, putting on K7’s 90s hip hop anthem, ‘Come Baby Come’, start break-dancing and body-popping and everyone’s having a great time.

        When they spot the car headlights of the owners returning, however, all the ‘ghosts’ chuck themselves around the sitting room: a rug on the floor, a throw on the sofa, even the curtains. ‘Be a maverick with fabric’ is the tagline, as the homeowners look a bit perplexed by their brand new, style-and-personality-filled sitting room.

        For some extra fun, check out the VFX shots behind the scenes:

        IKEA Kitchen Advertisement

        IKEA’s ‘Cooks’ ad from July 2016 shows that when it comes to spending time in the kitchen, it’s about much more than food. ‘Don’t forget to feed Jo’, a mum says to her dad, as she heads off out, leaving the little girl and her granddad together, both parties looking slightly alarmed.

        The pair then proceed to have huge amounts of fun, messing about with food, tastes and utensils and making each other laugh uproariously.

        The resulting food (soup made in a wok, drunk from glasses) and sandwiches, may be disgusting (judging by granddad’s expression at the end), but the two have had a brilliant time together and are still merrily drumming away on a stack of pans by the time mum gets back home.

        The ad was directed by A-list French film director, producer and screenwriter Jean-Pierre Jeunet, who’s perhaps most famous for black comedy Delicatessen, The City of Lost Children and his biggest success, Amelie.

        The track used is ‘Caravan’ by Stephane Grappelli, which has bags of jazzy swing, and, of course, plenty of drumming and cymbals to tie in with the ad’s final frames.

        It’s perfect for this creative, as jazz is famous for bringing together freeform elements and making them work together.

        IKEA Christmas Ads

        ‘Waste’ was made by BBDO Russia in 2020, highlighting the issue of food waste during the holiday season.

        A small boy dodges huge pieces of food as they come crashing down from the sky onto the snowy streets where he’s playing.

        A giant cheese-and-olive toothpick! A turkey leg! He dives through a hole in a piece of cheese and has to outrun a tangerine (much like Indiana Jones’s escape in Raiders of the Lost Ark) before making it back to his tower block (complete with a draping of grapes), where he finds his mum scraping leftovers into the bin after a meal.

        ‘What if nature returns everything we throw away during the holidays?’ questions the voiceover as mother and son look in horror at the food raining down past their window. ‘Don’t let your celebrations go to waste’ is the tagline, as the two pack up the leftovers in IKEA’s Tupperware-style ‘lock and lock’ containers.

        The ad is soundtracked by the classic Christmas carol, ‘Here Come the Bells’, which, with its roundel structure, and layering of the voices, mimics the food cascading down from the heavens.

        At the opposite end of the spectrum is a festive Canadian IKEA ad from 2021, which uses an iconic Bollywood track. The Canadian family of South Asian heritage come together for the holidays, helped by IKEA’s little touches. The ‘Assemble Together’ campaign was created by a team that included members from a diverse set of cultural backgrounds and perspectives.

        From Indian and Persian to Filipino and Italian, and of course Canadian and Swedish too, the diverse personal experiences, unique holiday traditions and celebrations from across the group helped to inform the campaign insight, creative execution, and production decisions.

        The track used is ‘Chaiyya Chaiyaa’, an Indian pop-folk song, used in the Bollywood film Dil Se, composed by Oscar and Grammy-winner A.R. Rahman (Slumdog Millionaire).

        As for the best IKEA Christmas ad, it’s still got to be ‘Silence the Critics’ from 2019. A wonderfully ludicrous take on the state of our homes over the holidays, and the pressure people feel when it comes to entertaining and hosting, a crew of household objects unite to perform a scathing diss track, taking down nearly everything in the house.

        Legendary grime emcee D Double E did the duties and it won industry awards including two Yellow Pencils at the D&AD Awards.

        Holly Fraser, Director of Content at WePresent, revealed why she thought the ad deserved the award: ‘Work that should be celebrated is work that feels new, that breaks the mould and ignites conversation. That’s exactly what IKEA’s ‘Silence the Critics’ does. Subverting the tired, ‘pull at the heartstring’ formula usually rolled out for holiday season advertising, it instead uses grime music to create their own diss track, targeting the house in the ad. The result is a clever, catchy, conversation-starting piece of work that lived far beyond its original purpose, and instead turned into a cultural moment.’

        Clever, catchy and conversation-starting seems to sum up IKEA’s whole #TheWonderfulEveryday campaign – and long may it continue.

        Explore our playlists, which have original, high-quality music from every era and genre.

        Need Music for Your Project?

        At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

        THE WONDERFUL EVERYDAY OF IKEA ADS Read More »

        THE HISTORY OF WOMEN IN MUSIC

        THE HISTORY OF WOMEN IN MUSIC

        Contents
          Add a header to begin generating the table of contents

          In the history of music, sisters have always been doing it for themselves.

          The first female composer according to the history books was Kassiani, an 8th Century nun, who composed Byzantine chants.

          However, women have rarely been given the same accolades and recognition as their male counterparts, and have often faced greater challenges to have their voices heard.

          In this overview, we look at who is the most successful woman in music, what percentage of musicians are female, and why it’s still challenging for women to be successful in the music industry.

          Plus, we’ve profiled the most revolutionary, pioneering, influential and unique female artists, composers and producers through history.

          Load up our Kick Ass Women playlist for inspiration as you read…

          Is the Music Industry Female-Dominated?

          How equal is the music industry? The figures are, to say the least, dispiriting.

          The USC Annenberg Inclusions Initiative came to the conclusion that, ‘women are missing in the music industry.’ Their research looked at 900 popular songs on Billboard’s annual Hot 100 charts from 2012 to 2020, together with Grammy nominees within the same timeframe (mainly focusing on Record of The Year, Album of the Year, Song of the Year, Producer of the Year and Best New Artist.)

          Releasing their findings in March last year, the report’s Stacy L. Smith declared that, ‘It is International Women’s Day everywhere, except for women in music, where women’s voices remain muted. While women of colour comprised almost half of all women artists in the nine years examined, there is more work needed to reach inclusion in this business.’

          Women represented just 21.6% of all artists on the Billboard Hot 100 Year-End Charts across the past nine years and only 20.2% of artists on the chart in 2020.

          The 2020 percentage shows that there has been no meaningful and sustained increase in the percentage of women artists in nearly a decade.

          Few women appeared on the chart in duos (7.1%) or bands (7.3%) and were most likely to perform as solo artists (30%). Across 900 songs, the ratio of male artists to female was 3.6:1.

          In 2020, 12.9% of songwriters were women – a ratio of seven men to every one female songwriter.

          Shockingly, across a nine-year sample, 57.3% of songs didn’t feature any women songwriters. If you just take 2020, then 65% of songs didn’t feature a single female songwriter.

          It’s even worse if you’re looking at production: women held only 2% of all producing positions across the 2020 Billboard Hot 100 songs.

          The Recording Academy’s Women in the Mix pledge would seem to have had absolutely zero effect: only four women producers were credited on the 2020 Billboard Hot 100 Year-End Chart — none of whom worked with one of the 38 pledge-takers who had a song on the chart.

          Notably, Ariana Grande was the sole pledge-taker to work with a woman engineer — herself — of those who appeared on the chart. It stands in stark contrast to the levelling up that’s been seen in terms of female film directors in the last few years.

          The gender gap at the Grammys remains enormous, with only the Best New Artist category achieving anything near parity (45.5% of the nominees were women from 2013-2020).

          Women’s share of nominations has increased over the years that the study has been tracking the data, but even in 2021, only 28.1% of all nominees in the five categories studied were women.

          As you’d probably expect, it’s no better within management: the report revealed that of 4,060 music executives surveyed, women made up only 35.3% of C-suite executives.

          How Can the Music Industry Create More Roles for Women?

          In a feature for Rolling Stone, Desiree Perez, the CEO of Roc Nation, suggested:

          • Actively recruiting women for roles, including executive-level jobs
          • Training opportunities to help women advance their careers
          • Encouraging mentoring and support for women already in the field, such as networking events
          • Start open conversations addressing issues of sexual harassment and ageism

          Why Is It Hard for Women in the Music Industry?

          Gender inequality is obviously rife across the industry. Independent digital music distribution company TuneCore’s 2021 survey of 401 women creatives, including artists, songwriters, producers and DJs – mostly from North America and Europe – revealed that a huge 64% named sexual harassment and objectification as a major issue that women face.

          #MeToo may have created a lot of noise, and huge numbers of thinkpieces, but it seems very little has actually changed when it comes to women and music.

          Another challenge that the respondents identified was ageism, cited by 38%. ‘The music industry wants female artists to be young – partly a symptom of the industry’s youth obsession, but also so that women become successful before they are presumed to decide to take on the role of motherhood,’ the study says.

          The study also pointedly concluded that, ‘The issues, challenges and experiences highlighted in this report are not “women’s problems” to be solved just by women in the music industry.’ The Guardian’s Laura Snapes put forward suggestions including ‘a diverse array of female A&Rs and executives imagining more creative futures for women in pop’, together with more support for female rappers. And, taking on the point about men putting their weight behind the issue, ‘male artists stipulating that they will only play events with balanced bills.’

          You can find gender imbalance throughout the whole eco-system of the music industry – we all may be inadvertently being steered towards consuming more music created by male artists.

          Researchers at Universitat Pompeu Fabra in Spain, and Utrecht University in the Netherlands published their survey in 2021.

          Their analysis of 330,000 users’ listening behaviour over nine years showed a clear picture – only 25% of the artists ever listened to were female.

          They revealed that, ‘When we tested the algorithm we found, on average, the first recommended track was by a man, along with the next six. Users had to wait until song seven or eight to hear one by a woman.’

          Journalist Liz Pelly wondered whether streaming culture, ‘Is merely reflective of a relentlessly male-centric status quo, or if streaming is creating a data-driven echo chamber where the most agreed-upon sounds rise to the top, subtly shifting us back toward a more homogenous and overtly masculine pop music culture… Listening patterns are studied by playlist programmers, who privilege songs with high completion rates and delete those with high skip rates.’

          Pelly spent a month listening exclusively to Spotify playlists and analysing the data. She found that 64.5 % of the tracks were by men as the lead artist, with 20% by women and 15.5% relying on collaborations between men and women artists. As she concludes, ‘I had merely been listening to what Spotify told me to listen to by way of its playlists… These playlists overtly contribute to the continued “othering” and marginalising of non-male artists.’

          However, Spotify’s stats for 2021 definitely showed women on a roll and bucking these statistics – globally, the most-streamed song was Olivia Rodrigo’s ‘Drivers License’; Rodrigo also came in at number four, with Dua Lipa’s ‘Levitating’ at number five.

          Rodrigo’s Sour was the most-streamed album, with Dua Lipa’s Future Nostalgia coming in second; Doja Cat’s Planet Her took fifth place.

          A Timeline of Women in Music History

          It’s clear that there’s still a long way to go for the women of the music industry, but that’s all the more reason to celebrate the pioneers, the change-makers and the women who’ve defied expectations, sexism and ageism throughout their music careers.

          Who are the names you need to know?

          If you want to go really far back, then the BBC’s list of notable women in music included Hildegard von Bingen, whose music is now regarded among the best of the Middle Ages; not only that, she’s become a feminist icon to everyone from Grimes and Cerys Matthews, who played her music on her 6Music show.

          However, in 1880 Chicago music critic George P. Upton wrote Women in Music, in which he argued that, ‘women lacked the innate creativity to compose good music’, due to their ‘biological disposition’.

          Women at that time were mainly involved in music education and writing hymns and children’s music. As in literature, many female composers had to use pseudonyms or initials to hide the fact that they were women.

          The big names of that era were Carrie Jacobs-Bond, Maude Nugent and Carrie Northly (writing under the name Caro Roma), who was one of the most popular composers of the Tin Pan Alley era.

          The first female engineers working in music were ethnomusicologists.

          These included Alice Cunningham Fletcher, who was one of the first women in her field and recorded the music of Native American tribes in 1895 – some of her recordings are in the Library of Congress.

          Laura Boulton did her first research expedition to Africa in 1929, recording folk music and bird calls – over 50 years of her work are captured in over 30,000 recordings.

          As for female producers, Afro-Puerto Rican music entrepreneur Victoria Hernandez started record label Hispano in 1927 and opened the first Latin music store in New York City in 1941 – now known as Casa Amadeo, it’s been operating longer than any other music shop in the city.

          Canadian-American jazz record producer Helen Oakley Dance (1913-2001) worked in Chicago from the mid-1930s onwards, producing Duke Ellington among others; she was also a jazz journalist and music historian.

          Revolutionary Female Musicians – 1930s-1950s

          Known as the ‘Empress of the Blues’, Bessie Smith (1894-1937) was awarded a Grammy Lifetime Achievement Award in 1989, having been one of the most popular female blues singers of the 1920s and 30s.

          Many of her lyrics dealt with poverty, inter-racial conflict and female sexuality and encouraged working class women to be independent and empowered.

          It can be argued that women in music history were really put on the map by Jazz music, and many of the biggest names not only performed, but were also composers and producers.

          Revolutionary jazz vocalist Billie Holiday became one of the first Black women to work with a white orchestra when she toured with Artie Shaw in the late 1930s.

          One of her most famous songs is ‘Strange Fruit’, an anti-lynching poem, which was recognised by the National Endowment for the Arts.

          Another Black pioneer from the era was Ella Fitzgerald, who became known as ‘The First Lady of Song’, winning 14 Grammys – she was the first Black woman to win one – recording more than 200 albums across a career lasting nearly 60 years, and fighting against discrimination.

          Other accolades included the National Medal of Arts and the Presidential Medal of Freedom. Her 1945 scat recording of ‘Flying Home’ was described by The New York Times as, ‘One of the most influential vocal jazz records of the decade… No one before Miss Fitzgerald employed the technique with such dazzling inventiveness’.

          Ella was also a regular on the Ed Sullivan Show, which ran every Sunday from 1948 until 1971.

          In an era when few opportunities existed for Black performers on national TV, Sullivan championed Black talent, featuring famous women in music including Dorothy Dandridge, Diahann Carroll, Mahalia Jackson, Eartha Kitt, Dinah Washington and his favourites, The Supremes, who appeared 14 times.

          Of the famous female musicians who changed the world, surely singer, songwriter and guitarist Sister Rosetta Tharpe has to be up there.

          Often dubbed ‘The Godmother of Rock ‘n’ Roll’, she had a considerable influence on spiritual and popular music in the 1930s and 40s, going on to inspire Elvis Presley, Jerry Lee Lewis, Johnny Cash, Little Richard and Chuck Berry.

          Some historians classify her fabulously raw 1944 track ‘Strange Things Happening Every Day’ as the first rock ‘n’ roll song ever recorded. The Guardian noted, on what would have been her 100th birthday in 2015, ‘With a Gibson SG in her hands, Sister Rosetta could raise the dead. And that was before she started to sing.’

          Revolutions in music don’t just happen on stage; in 1942, Daphne Oram became a Junior Studio Engineer at the BBC and went on to establish the BBC Radiophonic Workshop in 1958 (she was also Britain’s first full-time electronic music composer.)

          Perhaps the most famous alumnus of the Radiophonic Workshop is Delia Derbyshire, whose legendary TV theme tune for Doctor Who remains as futuristic-sounding today as it did when it debuted in 1963.

          Some have even argued that her work inadvertently invented British techno music. She talked about producing electronic sounds and otherworldly scores to Tomorrow’s World:

          In the 1950s, female vocalists began to take centre stage, whether their backgrounds were in country, folk or popular music.

          Peggy Lee started out as a background singer on Benny Goodman’s radio show, before writing and recording her own material – ‘Fever’ has been covered by everyone from Elvis to Madonna and Beyoncé, but it’s still Peggy Lee’s most famous song.

          Country music star Patsy Cline is considered one of the most influential singers of the 20th century, despite a career that only lasted eight years, before she tragically died in a plane crash in 1963.

          Her massive hits of the 1950s and 60s included ‘Crazy’ and ‘I Fall to Pieces’.

          Famous Female Musicians in History – 1960s Onwards

          Aretha Franklin, AKA the ‘Queen of Soul’, was the first woman inducted into the Rock & Roll Hall of Fame.

          She topped Rolling Stone’s list of the 100 Greatest Singers of All Time, with Mary J. Blige, in her appreciation for the singer, saying, ‘There is no one who can touch her. She is the reason why women want to sing.’

          Aretha stands as the most-charting female singer in history; she began her recording career in 1960, aged just 18, and her extraordinary three-octave range came to define soul music.

          Cher is a global icon as a solo artist, but in the 1960s, she was half of supercouple Sonny & Cher and at the forefront of hippy counter-culture, with huge hits including ‘I Got You Babe’, as well as solo hits such as ‘Bang Bang (My Baby Shot Me Down)’ from 1966 and a Bob Dylan cover, ‘All I Really Want to Do’, which stayed in the US Hot 100 for three months.

          Cher has now surfed the zeitgeist for over half a century, defying expectations at every turn. Her back catalogue includes everything from a rock tribute to Kurt Cobain (2000’s ‘The Fall (Kurt’s Blues)’) to a song specially written for her by Prefab Sprout’s Paddy McAloon, ‘The Gunman’ in 1995.

          And who can forget her 80s heyday, with a guest appearance on Meat Loaf’s ‘Dead Ringer for Love’ and massive 80s power ballads such as Diane Warren’s ‘If I Could Turn Back Time’?

          Another female artist who rose, triumphant, from the ashes of a doomed partnership, Tina Turner’s first hit duet, ‘A Fool in Love’ with husband Ike was released in 1960.

          Their hits together included ‘River Deep – Mountain High’, ‘Proud Mary’ and ‘Nutbush City Limits’, and Turner became the first female artist – and the first Black artist – to appear on the cover of Rolling Stone magazine in 1967.

          Ike and Tina parted ways in 1976, and Tina launched one of the greatest comebacks in music history with her 1984 multi-platinum album, Private Dancer.

          ‘What’s Love Got to Do with It’ won the Grammy for Record of the Year, and became her first, and only No. 1 on the Billboard Hot 100.

          She’s sold over 100 million records worldwide and received 12 Grammys, three Grammy Hall of Fame Awards and a Grammy Lifetime Achievement Award.

          Janis Joplin may have only lived to be 27, but her influence can been seen in everyone from Stevie Nicks to Florence Welch and Pink.

          An electric stage presence was combined with emotional lyrics and she came to be dubbed the first queen of rock ‘n’ roll, despite only recording four albums in a four-year career.

          Patti Smith has spent her life breaking down barriers – the ‘punk poet laureate’ has been everything from a poet and singer-songwriter to an artist, author and she’s now also a climate activist.

          She wrote a hit with Bruce Springsteen and toured with Bob Dylan, whilst tackling sexism head-on, as she once explained. ‘In the early 70s, when I started playing rock and roll, there weren’t a lot of girls taking an aggressive stance, playing feedback, you know. I had trouble recruiting guitarists to play with me. They’d come in, see it was with a girl, and just leave.’

          Having come up through the tough New York scene, she became a fearless performer, notable for her confrontational, physical style, and says of herself, ‘I refuse to be anybody’s poster child, I do things my own way’ – which is why she remains such an inspiration.

          Her debut album, Horses, released in 1975, was revolutionary because, at the Observer noted, it ‘referenced a classic persona, that of the androgynous poet/rocker, and gave it an exciting twist: the poet/rocker in question was a woman.’

          Blondie’s Debbie Harry also emerged from the New York scene and didn’t become famous until she was 31 – relatively old by pop star standards.

          The band’s eponymous debut album came out in 1976; they had six No. 1 UK hits, including ‘Heart of Glass’, ‘Hanging on the Telephone’ and ‘Call Me’, and sold 40 million records.

          Together with her career as Blondie’s frontwoman, Harry has also had a string of solo successes, as well as being an actor.

          She paved the way for strong female artists from Madonna to Shirley Manson of Garbage and Sia, and musically she’s moved through genres including punk and new wave, worked with iconic Italian disco producer Giorgio Moroder, and, of course, scored the first US No. 1 single to feature rap, with ‘Rapture’.

          Queen of Disco Donna Summer had a string of hits in the late 1970s, including ‘Love to Love You Baby’, ‘I Feel Love’, and ‘On the Radio’.

          Her music has been referenced by everyone from Beyoncé, who sampled ‘Love to Love You Baby’ on ‘Naughty Girl’ to Jessie Ware, who hailed her as an influence on 2020 album What’s Your Pleasure, saying, ‘She just had this power and this femininity and flirtation I was so obsessed with.’

          Summer’s discography also includes rock anthem ‘Hot Stuff’ and R&B, such as 1982’s Grammy-nominated ‘Love Is in Control (Finger on the Trigger)’, produced by Quincy Jones.

          Who is the most successful woman in music? Well, you’d have to look to Her Madgesty, Madonna, as the major contender.

          A Guinness World Record holder, she’s sold over 300 million records worldwide to date (only The Beatles, Elvis Presley and Michael Jackson have sold more). Plus, her ‘Confessions’ tour in 2005 became the highest-grossing tour by a female artist.

          It’s hard to believe the original Queen of Pop is now in her 60s, especially as she’s still releasing music, and switching genres according to the zeitgeist; not the norm for age-obsessed pop.

          She’s a legend who changed the pop-culture game forever, exploding in the early 80s with the rise of video culture and courting controversy way before the social media age, with everything from the religious furore around the video for ‘Like a Prayer’ and her raunchy live shows, to her book of erotica, Sex.

          In the pantheon of famous women musicians, without Madonna, we wouldn’t have Britney Spears or Lady Gaga: the mistress of self-invention has paved the way for generations of female stars.

          She has plenty to say about the perils and challenges she has faced in her career, as well as a lack of female peers, in her Woman of the Year speech at the Billboard Women in Music awards:

          Producer, songwriter, rapper and singer Missy ‘Misdemeanor’ Elliott started out in the early 90s as a member of R&B group Sista, then went solo in 1997 with Timbaland-produced album Supa Dupa Fly.

          A trailblazing woman in hip hop, she was the forerunner for everyone from Cardi B to Megan Thee Stallion and is one of the richest female rappers in the world – not to mention being the first female hip hop artist to have been inducted into the Songwriters’ Hall of Fame.

          Unpredictability is one of the defining characteristics of female musicians who manage to rise to the top and stay there.

          Icelandic art-pop icon Björk was inspired by 90s London club culture, blending techno and industrial music to create her 1995 album Post and, along with her fabulous style (who can forget that infamous Oscars swan dress?) and amazing artwork, she effortlessly blended eclectic sounds such as the brutal ‘Army of Me’ and the offbeat, quirky ‘It’s Oh So Quiet’.

          She’s always been at the forefront of the experimental, whether that’s via her music or her visuals over the course of her 35-year career, and is currently putting the final touches to her 10th album, due this summer.

          Who has delivered some of the best female vocal performances of all time? We’d nominate Beyoncé, not least for her 2018 Coachella takeover. ‘Beychella’ marked the first time a Black woman had headlined the festival, and she performed for nearly two hours, joined on stage by 100+ performers.

          She’s the most nominated and awarded woman in the Grammy Awards’ history – with 79 overall, and 28 wins.

          Her ‘visual album’ Lemonade placed at No. 32 on Rolling Stone’s 2020 500 Greatest Albums of All Time list, as well as becoming the world’s best-selling album of 2016, and the film received four nominations at the Emmy Awards.

          Artist, mogul, activist and more, on her 40th birthday Beyoncé told Harper’s Bazaar that, ‘I want to continue to work to dismantle systemic imbalances. I want to continue to turn these industries upside down. I plan to create businesses outside of music. My wish for the future is to continue to do everything everyone thinks I can’t do.’

          Some of the most popular music by women has been from girl groups. From The Supremes to Destiny’s Child, Girls Aloud to Little Mix – who made history in 2021 by being the first female band to win the BRIT award for Best British Group – the game-changers were surely the Spice Girls.

          Baby, Posh, Sporty, Scary and Ginger might have looked cartoony, but their Girl Power defined a shouty kind of feminism and they maximized their marketing worldwide.

          Capitalising on ‘Spicemania’, they put their image on and endorsed everything from Pepsi to Walkers Crisps (starring in two TV ads alongside Gary Lineker) Chupa Chups to Spice Girls dolls and Spice World, a video game released for the PlayStation in 1998.

          They became the most merchandised group in music history – bringing in over £300 million in 1997 – and took branding to a level that has rarely been matched since.

          They even launched another ad campaign with Walkers to tie in with the Spice World 2019 tour.

          The Guardian’s Sylvia Patterson went so far as to say that the group’s true legacy was that, ‘They were the original pioneers of the band as brand, of pop as a ruthless marketing ruse, of the merchandising and sponsorship deals that have dominated commercial pop ever since.’

          The original influencers? You wouldn’t bet against it.

          For additional support if you’re a woman in the music industry, the International Alliance of Women in Music (IAWM) is the world’s leading organisation devoted to the equity, promotion and advocacy of women in music, across cultures and genres. They work to increase the visibility and programming of music by female composers, and also to combat discrimination against women.

          Need Music for Your Project?

          At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

          This page was updated 27/06/2024.

          THE HISTORY OF WOMEN IN MUSIC Read More »

          TESCO ADVERTS

          TESCO ADVERTS: YOUR FULL RUNDOWN

          Contents
            Add a header to begin generating the table of contents

            We Brits have many options when it comes to supermarkets; thus, marketing is of paramount importance to every UK-based grocery chain. The hardest-working retailer? Its a close call, but we have to give the crown to Tesco.

            Eager to watch some Tesco ads for yourself? Below, you can find the most memorable (and, arguably, best) Tesco adverts to make it to our screens.

            The Most Memorable Tesco Adverts

            • Tesco advert 2022
            • Tesco Christmas advert 2021
            • Tesco advert 2021
            • Tesco advert 2020
            • Tesco Christmas advert 2019

            Tesco Advert 2022 - 'Tesco Finest Dinner for Two'

            This 2022 Tesco ad – released just before Valentine's Day – pivots around a daughter prepping her father for a big night in with his date.

            Once she discovers her dad's plans of ordering a takeaway, she forces him out of the door and into Tesco. Here he picks up a Tesco Finest dinner for two deal.

            To reflect the cheerful spirit of the ad – especially the interaction between the two main characters – Tesco opted for a happy, uplifting background track.

            Tesco Christmas Advert 2021 - 'This Christmas, Nothing's Stopping Us'

            Christmas 2020 was miserable for many Brits as COVID restrictions were tight; thus, the nation was eager to make Christmas 2021 the best one yet.

            To celebrate this shared determination, Tesco created an ad showing everyday people doing everything in their power to make their festive period special.

            Queens Dont Stop Me Now' was used in Tesco's 2021 Christmas ad. Needless to say, the ’70s pop-rock hit is a perfect song choice for an ad that's jam-packed with tenacious individuals determined to be having such a good time.

            Tesco Advert 2021 - 'Tesco Supermarket Sweep, The Life of Rylan'

            In this 2021 Tesco commercial, Rylan Clark – modern-day presenter of ITV game show Supermarket Sweep – takes it upon himself to become the manager of a sizable Tesco store.

            As he parades around the store making executive decisions, the confused, albeit unoffended, staff allow him to live out his fantasy.

            As Tesco eschews music for this particular ad, they rely on dialogue, diegetic music and sound effects to create a vibe that’s inspired by The Office.

            Tesco Advert 2020 - 'Tesco Clubcard, The Power to Lower Prices'

            This iconic Tesco ad released just two years ago follows a woman who discovers the magic of a Tesco Clubcard for the very first time.

            After she zaps products with her seemingly magical Clubcard, prices suddenly lower; naturally, shes delighted to find she possesses such powers.

            Speaking of power, Tesco opted for Snap! song Ive Got the Powerto emphasise the wizardry theme of the commercial.

            Tesco Christmas Advert 2019 - 'Delivering Christmas'

            To lift spirits just in time for the 2019 festive period, Tesco aired a fun-filled commercial that follows one of the brands delivery drivers as he travels back in time on Christmas Eve.

            Instead of panicking, the happy-go-lucky worker spreads cheer by gifting those around him with festive treats. Fortunately, he makes it back home in time for the big day.

            Sleigh Ride by The Ronettes soundtracks this particular Tesco commercial.

            Personally, we dont think we could think of a more fitting choice of song if we tried, as, like the ad, the track is Christmassy, upbeat and transports the viewer back in time too.

            Music For Advertising

            New television adverts premiere every day, and those that capture the audiences attention deploy high-quality background music. After all, if the ears are engaged, the eyes will shortly follow.

            At Audio Network, weve got a whole host of alluring background music tracks ready and waiting to be used by advertisers. So, if you’re producing an ad, explore our catalogue via our playlists.

            Eager to read more about music in advertising before you start sampling and downloading tracks? Head to The Edit, where you’ll find a range of ad-focused articles – from adidas to Coca Cola – each of which touches upon how music enhances commercials.

            Need Music for Your Project?

            At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

            This page was updated 23/05/2024.

            TESCO ADVERTS: YOUR FULL RUNDOWN Read More »

            THE BEST HIP HOP MOVIES

            THE BEST HIP HOP MOVIES

            Contents
              Add a header to begin generating the table of contents

              Welcome to our expert article about hip hop films! We will be running through everything you need to know about - What is a hip hop movie? Is it a film that centres around a fictional hip hop artist? Is it a film that features a prominent hip hop star or group? Is it a picture thats paired with a hip hop soundtrack? Is it a documentary about a lionised hip hop musician?

              Or, does the ambiguous term define a movie that focuses on the same themes as hip hop music and, in turn, encapsulates the spirit of the genre?

              All of the above, we say.

              And while hip hop movies arent as common as superhero flicks and sci-fi epics, theres enough out there – and in the works – to keep us going.

              So which ones are worth watching, you ask?

              Top 10 Hip Hop Movies

              1. 8 Mile (2002)
              2. Dave Chappelle's Block Party (2006)
              3. Let it Shine (2012)
              4. Straight Outta Compton (2015)
              5. Dope (2015)
              6. Blindspotting (2018)
              7. Roxanne Roxanne (2018)
              8. Everybodys Everything (2019)
              9. A Man Named Scott (2021)
              10. Biggie: I Got a Story to Tell (2021)

              8 Mile (2002)

              8 Mile is a hip hop biography movie that needs no introduction.

              Set in the mid-1990s, Eminem plays a version of himself named Jimmy B-Rabbit” Smith Jr who fights for his place in hip hop.

              As far as hip hop movies go, 8 Mile is one of the most successful films on both a box office and award front.

              Most notably, Eminem, Luis Resto and Jeff Bass won an Academy Award for Best Original Song for their smash hit ‘Lose Yourself’.

              Dave Chappelle's Block Party (2006)

              In the mid-00s, Dave Chappelle threw a block party in the Clinton Hill neighbourhood of Brooklyn, New York, and asked the likes of Kanye West, Mos Def, Common and The Fugees to perform.

              With the help of director Michel Gondry and the rest of their team, Chappelle captured footage of the entire event and the footage was combined to form the ultimate hip hop movie.

              Let it Shine (2012)

              In 2012, Disney jumped on the hip hop movie bandwagon with Let it Shine.

              The feature-length Disney Channel film follows a young rapper named Cyrus, who must use his talent for rap – one hes kept hidden from his friends and family – to battle his cunning best friend and impress the girl of his dreams.

              Straight Outta Compton (2015)

              If hip hop biography movies are your thing, multi-award-winning flick Straight Outta Compton is most likely one of your all-time favourites.

              The film famously tells the story of gangsta rap group N.W.As humble beginnings in Compton, California.

              Both a critical and commercial success, its safe to say that Straight Outta Compton will soon be considered a classic.

              Dope (2015)

              Bar Straight Outta Compton, Dope should be considered the ne plus ultra of 21st Century hip hop films.

              The coming-of-age movie is the result of various creatives close to the hip hop scene working together – including Brown Sugar-director, Rick Famuyiwa; rapper, singer and producer, Pharrell Williams; rapper, songwriter and producer, Sean Combs; and actor and producer, Forest Whitaker.

              Roxanne Roxanne (2018)

              If Mahershala Ali graces a film, you know its going to be worth watching.

              In 2017, the stalwart actor starred in a film celebrating the career of Roxanne Shante.

              As one might expect, the film is set in the 1980s when the Queen-borns rapper cemented her name in music history by being one of the flyest women on the hip hop scene.

              Blindspotting (2018)

              Blindspotting is Lionsgates overlooked 2018 comedy-drama thats slowly but surely gaining the recognition it deserves – primarily because Daveed Diggs’ career continues to escalate, and a successful television sequel has caught the attention of millions.

              The award-nominated film pivots around two friends, Collin and Miles, whose relationship with one another gets tested when the former sees a police officer shoot a suspect.

              Everybodys Everything (2019)

              True artists understand that theres beauty to be found in sadness. Case in point: Sebastian Jones and Ramez Silyans Lil Peep documentary, Everybodys Everything.

              The movie that boasts a 100% score on Rotten Tomatoes provides an honest insight into the life of Gustav Elijah Åhr (aka Little Peep) who famously died of a drug overdose in 2019 at the age of 21.

              A Man Named Scott (2021)

              Every hip hop fan has been dying to delve inside of the mind of enigmatic rapper Scott Ramon Seguro Mescudi – better known as Kid Cudi – ever since he dropped his 2009 debut album, Man on the Moon: The End of Day.

              Luckily for them, Mescudi worked with Amazon to release his documentary A Man Named Scott in 2021.

              Biggie: I Got a Story to Tell (2021)

              Netflixs Biggie: I Got a Story to Tell is, undoubtedly, the best Biggie-focused film ever created.

              The hip hop film documents the life of The Notorious B.I.G. by combining interviews held with his family and friends with rare unfiltered footage of the rapper.

              It's safe to say the film is a must-watch for bona fide Biggie disciples.

              Audio Network's Hip Hop Beats

              When it comes to hip hop, we have one of the biggest collections for licensing.

              Whether you’re looking for tracks for sport or drama, documentaries or ads, our Beats series has you covered. And because we’re all about offering you the best quality original music, we’ve just added 300 additional hip hop tracks to our catalogue.

              Our clients are using hip hop and trap instrumental cues to soundtrack everything from funny, awkward situations to sad, emotive moments, and from serious topics to mystery.

              So, whether you’re after trap or 90s, lo-fi, EDM, Jazz or Gangsta, dive into our brand new collection, and find the perfect hip hop for TV, digital content or corporate videos, featuring artists including Skripture, viral superstar Youngr, Jonathan Clark and Matt Goodman.

              Music For Film

              If you’ve just taken the time to scroll through the above list of the best hip hop movies of all time, were sure youll agree that music can transform a film.

              Fortunately for filmmakers, at Audio Network we have all the tracks they need to elevate their flick – no matter the genre of the production or the musical style theyve set their heart on.

              You can discover the newest additions to our catalogue of over 200,000 tracks over on our new releases playlist.

              Rather keep reading about music and film (and all things in between)? Head on over to The Edit: our content feed bursting with inspirational, exciting content.

              Need Music for Your Project?

              At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

              This article was updated 14/03/2024 and 21/05/2024.

              THE BEST HIP HOP MOVIES Read More »

              BEST SELLING HIP HOP ALBUMS OF ALL TIME

              BEST SELLING HIP HOP ALBUMS OF ALL TIME

              Contents
                Add a header to begin generating the table of contents

                With the recent release of the Eminem Houdini track, we take a trip down memory lane and rediscover the greatest hip hop albums off all time. Where is Houdini on the chart? It is currently competing for the no.1 in the US and has reached no.2 in New Zealand - Shady is back!

                Looking for a song similar to Eminem's Houdini? Click the link below and find a huge array of options.

                On 11th August 1973, hip hop was born, at a birthday party in the Bronx. Ever since this day, the music genre has had a monumental impact on the creative arts.

                Over the years, weve listened to the likes of Jay-Z, Outkast, 2pac, Snoop Dogg and The Notorious B.I.G. express themselves over head-bopping beats and intoxicating rhythms.

                Today, we still cant get enough as the likes of Lil Baby, Cardi B, Travis Scott, Roddy Rich, Megan Thee Stallion and, of course, Drake and Kanye who are carrying the torch, keeping the storied genre alive.

                Unfortunately, the numbers are pretty unclear when it comes to the best-selling hip hop albums, but are enough stats out there for us to compile a rough list of the best-selling hip hop albums of all time, at least.

                Below, we get nostalgic about albums such as Fugees’ The Score and 50 Cents Get Rich or Die Tryin’, and pick out the key hip hop records set to drop in 2022.

                30 Best-Selling Hip Hop Albums of All Time

                • The Eminem Show – Eminem
                • The Score – Fugees
                • The Marshall Mathers LP – Eminem
                • The Miseducation of Lauryn Hill – Lauryn Hill
                • Please Hammer Dont Hurt Em – MC Hammer
                • Crazy Sexy Cool – TLC
                • To the Extreme – Vanilla Ice
                • Devil Without a Cause – Kid Rock
                • Curtain Call: The Hits – Eminem
                • Speakerboxxx/The Love Below – Outkast
                • Get Rich or Die Tryin – 50 Cent
                • Big Willie Style – Will Smith
                • Encore – Eminem
                • Nellyville – Nelly
                • Doggystyle – Snoop Dogg
                • The Massacre – 50 Cent
                • 2001 – Dr. Dre
                • Greatest Hits – 2Pac
                • Life After Death – Notorious B.I.G.
                • E. 1999 Eternal – Bone Thugs-N-Harmony
                • Licensed to III – Beastie Boys
                • All Eyez on Me – Tupac Shakur
                • Country Grammar – Nelly
                • Recovery – Eminem
                • The Slim Shady LP – Eminem
                • Monkey Business – The Black Eyed Peas
                • Elephunk – The Black Eyed Peas
                • No Way Out – Puff Daddy
                • Vol.2…Hard Knock Life – Jay-Z
                • Very Necessary – Salt-n-Pepa

                The Eminem Show – Eminem

                Estimated worldwide album sales: 27 million

                Label(s): Shady, Aftermath and Interscope

                Release date: 26th May 2002

                Spotify streams: 3 billion

                The Score – Fugees

                Estimated worldwide album sales: 22 million

                Label(s): Ruffhouse and Columbia

                Release date: 13th February 1996

                Spotify streams: 890 million

                The Marshall Mathers LP – Eminem

                Estimated worldwide album sales: 21 million

                Label(s): Aftermath and Interscope

                Release date: 23rd May 2000

                Spotify streams: 2.2 billion

                The Miseducation of Lauryn Hill – Lauryn Hill

                Estimated worldwide album sales: 20 million

                Label(s): Ruffhouse and Columbia

                Release date: 25th August 1998

                Spotify streams: 815 million

                Please Hammer Dont Hurt Em – MC Hammer

                Estimated worldwide album sales: 18 million

                Label(s): Capitol and EMI Records

                Release date: 12 February 1990

                Spotify streams: Unknown

                CrazySexyCool – TLC

                Estimated worldwide album sales: 15 million

                Label(s): LaFace and Arista

                Release date: 15th November 1994

                Spotify streams: 267 million

                To the Extreme – Vanilla Ice

                Estimated worldwide album sales: 15 million

                Label(s): SBK and EMI

                Release date: 3rd September 1990

                Spotify streams: Unknown

                Devil Without a Cause – Kid Rock

                Estimated worldwide album sales: 15 million

                Label(s): Atlantic, Lava and Top Dog

                Release date: 18th August 1998

                Spotify streams: Unknown

                Curtain Call: The Hits – Eminem

                Estimated worldwide album sales: 13 million

                Label(s): Shady, Aftermath and Interscope

                Release date: 6th December 2005

                Spotify streams: 5.1 billion

                Speakerboxxx/The Love Below – Outkast

                Estimated worldwide album sales: 13 million

                Label(s): Arista

                Release date: 23rd September 2003

                Spotify streams: 1.2 billion

                Get Rich or Die Tryin’ – 50 Cent

                Estimated worldwide album sales: 12 million

                Label(s): Interscope, Aftermath, Shady and G-Unit

                Release date: 6th February 2003

                Spotify streams: 2.3 billion

                Big Willie Style – Will Smith

                Estimated worldwide album sales: 12 million

                Label(s): Columbia

                Release date: 25th November 1997

                Spotify streams: 612 million

                Encore – Eminem

                Estimated worldwide album sales: 11 million

                Label(s): Aftermath, Shady and Interscope

                Release date: 12th November 2004

                Spotify streams: 1.4 billion

                Nellyville – Nelly

                Estimated worldwide album sales: 11 million

                Label(s): Universal and FoReel

                Release date: 25th June 2002

                Spotify streams: 929 million

                Doggystyle – Snoop Dogg

                Estimated worldwide album sales: 11 million

                Label(s): Death Row and Interscope

                Release date: 23rd November 1993

                Spotify streams: 746 million

                The Massacre – 50 Cent

                Estimated worldwide album sales: 11 million

                Label(s): Shady, Aftermath, G-Unit and Interscope

                Release date: 3rd March 2005

                Spotify streams: 1.1 billion

                2001 – Dr. Dre

                Estimated worldwide album sales: 10 million

                Label(s): Aftermath and Interscope

                Release date: 16th November 1999

                Spotify streams: 2.6 billion

                Greatest Hits – 2Pac

                Estimated worldwide album sales: 10 million

                Label(s): Amaru, Death Row and Interscope

                Release date: 24th November 1998

                Spotify streams: 2 billion

                Life After Death – The Notorious B.I.G.

                Estimated worldwide album sales: 10 million

                Label(s): Bad Boy and Arista

                Release date: 25th March 1997

                Spotify streams: 1.4 billion

                E. 1999 Eternal – Bone Thugs-N-Harmony

                Estimated worldwide album sales: 10 million

                Label(s): Ruthless and Relativity

                Release date: 25th July 1995

                Spotify streams: Unknown

                Licensed to III – Beastie Boys

                Estimated worldwide album sales: 10 million

                Label(s): Def Jam and Columbia

                Release date: 15th November 1986

                Spotify streams: Unknown

                All Eyez on Me – 2Pac

                Estimated worldwide album sales: 10 million

                Label(s): Death Row and Interscope

                Release date: 13th February 1996

                Spotify streams: 1.9 billionCountry Grammar – Nelly

                Estimated worldwide album sales: 10 million

                Label(s): Universal and FoReel

                Release date: 27th June 2000

                Spotify streams: 620 million

                Recovery – Eminem

                Estimated worldwide album sales: 10 million

                Label(s): Shady, Aftermath and Interscope

                Release date: 18th June 2010

                Spotify streams: 2.9 billion

                The Slim Shady LP – Eminem

                Estimated worldwide album sales: 10 million

                Label(s): Aftermath and Interscope

                Release date: 23rd February 1999

                Spotify streams: 1 billion

                Monkey Business – The Black Eyed Peas

                Estimated worldwide album sales: 9 million

                Label(s): will.i.am, Interscope and A&M

                Release date: 25th May 2005

                Spotify streams: 817 million

                Elephunk – The Black Eyed Peas

                Estimated worldwide album sales: 9 million

                Label(s): A&M, will.i.am

                Release date: 24th June 2003

                Spotify streams: 865 million

                No Way Out – Puff Daddy

                Estimated worldwide album sales: 8 million

                Label(s): Bad Boy and Arista

                Release date: 22nd July 1997

                Spotify streams: Unknown

                Vol.2…Hard Knock Life – Jay-Z

                Estimated worldwide album sales: 8 million

                Label(s): Roc-A-Fella and Def Jam

                Release date: 29th September 1998

                Spotify streams: Unknown

                Very Necessary – Salt-n-Pepa

                Estimated worldwide album sales: 7 million

                Label(s): Next Plateau and London

                Release date: 12th October 1993

                Spotify streams: Unknown

                Hip Hop Albums of 2022

                Here are the hip hop albums due this year that were most looking forward to. From Kendrick Lamar to Cardi B, we wonder if any of these albums could miraculously surpass Eminems current record.

                Kendrick Lamar

                As one of the undisputed kings of contemporary hip-hop, Kung Fu Kenny’s forthcoming fifth album is one of 2022’s most anticipated releases in any genre.

                And if his verses on Baby Keems 2021 record The Melodic Blue are anything to go by, were in for a real treat.

                Cordae

                Since dropping the YBN tag from his stage name, Cordae has grown up. Clearly, hes no longer the lost boy he portrayed himself to be in his debut studio album.

                Bearing this in mind, were expecting a more mature take on hip hop from his sophomore album, officially titled From A Birds Eye View.

                Cardi B

                Considering that she’s one of the most famous people on the planet, its quite astonishing that Cardi B has only dropped one studio album.

                Of course, weve got extremely high expectations when it comes to her 2022 record – were hoping for more Insta caption-worthy lyrics, an assortment of exciting features and an abundance of boss energy.

                Gunna

                Gunna is constantly attracting attention, whether its for his white-hot albums, his unique sense of style or his unlikely friendships with other industry insiders.

                Consequently, theres a lot of talk about his next project, Drip Season 4.

                According to his recent Insta post, the record will feature Chlöe Bailey, Kodak Black, Lil Baby, Chris Brown and more. Could we be any more excited?!

                Pusha T

                Ex-Clipse man Pusha T may be a little controversial at times, but his music always delivers.

                It’s no wonder then that we’re chomping at the bit to hear the Virginia-raised rapper’s forthcoming 12-track album, not least because his last LP, DAYTONA, was our favourite Pusha T project to date.

                Music for Your Next Project

                So, there you have it – the 30 top-selling hip hop albums of all time and the hip hop albums to look out for 2022.

                The artist to beat? Eminem, by a (8) mile. Not only does the rapper seemingly have the best-selling album of all time (The Eminem Show), but five more of his albums were also successful enough to make the cut.

                Evidently, it is Marshall Bruce Mathers III who aspiring artists should be taking notes from if theyre looking to crack the code of commercial hip hop success.

                Aspiring filmmakers, podcasters, vloggers, TV producers and advertisers may be more interested in cracking the code of the perfect production – this is something that we can help with.

                Here at Audio Network, we store over 200,000 licensable background music tracks that you can employ for your creative projects.

                From pop to rock to hip hop, weve got music of every genre to help you evoke any mood imaginable.

                Head over to our playlist and discover pages to get better acquainted with our ever-expanding catalogue of high-quality tracks and find out how we can connect you with the perfect collaborator today by clicking the button below!

                This page was updated 10/06/2024.

                BEST SELLING HIP HOP ALBUMS OF ALL TIME Read More »

                AUDIO NETWORK VINYL

                PEOPLE’S CHOICE AWARD WINNERS 2021 & THROUGH THE YEARS

                Contents
                  Add a header to begin generating the table of contents

                  On 7th December 2021, the 47th Peoples Choice Awards were held at the Barker Hangar in Santa Monica, California.

                  Attendees included Kim Kardashian, Halle Berry, Jeff Bezos, Dwayne ‘The Rock’ Johnson and Cardi B – three of which took home an award or two.

                  Not familiar with the People's Choice Awards? In short, the ceremony celebrates individuals within the entertainment industry and has been doing so ever since 1975.

                  Prior to the show, the general public votes on a range of categories, and winners are announced live at the event that airs to the public on E!.

                  Below, we run through all of the winners of the Peoples Choice Awards 2021 – from the winner of the best album to the winner of the best drama television star – and take a look back at some of the best moments from previous ceremonies.

                  As usual, we will also be encouraging you to kickstart that creative project youve always wanted to produce and utilise Audio Networks expansive selection of production tracks.

                  peoples choice awards

                  Photo Credit: https://ew.com/

                  Peoples Choice Awards 2021: The Categories

                  • The Movie of 2021
                  • The Comedy Movie of 2021
                  • The Action Movie of 2021
                  • The Drama Movie of 2021
                  • The Family Movie of 2021
                  • The Male Movie Star of 2021
                  • The Female Movie Star of 2021
                  • The Drama Movie Star of 2021
                  • The Comedy Movie Star of 2021
                  • The Action Movie Star of 2021
                  • The Show of 2021
                  • The Drama Show of 2021
                  • The Comedy Show of 2021
                  • The Reality Show of 2021
                  • The Competition Show of 2021
                  • The Male TV Star of 2021
                  • The Female TV Star of 2021
                  • The Drama TV Star of 2021
                  • The Male Artist of 2021
                  • The Female Artist of 2021
                  • The Group of 2021
                  • The Song of 2021
                  • The Album of 2021
                  • The Country Artist of 2021
                  • The Latin Artist of 2021
                  • The New Artist of 2021
                  • The Collaboration Song of 2021
                  • The Social Star of 2021
                  • The Pop Special of 2021
                  • The Comedy Act of 2021
                  • The Game Changer of 2021
                  • The Pop Podcast of 2021
                  • Inaugural Music Icon Award
                  • The Fashion Icon Award
                  • The Peoples Champion Award
                  • Peoples Icon of 2021

                  Peoples Choice Award Winners 2021: Movies

                  The Movie of 2021

                  2021 has been a great year for moviegoers, but, ultimately, Marvels Black Widow stood out as this years one to watch. Natasha Romanoff, we miss you already.

                  1. Black Widow – WINNER

                  2. Coming 2 America

                  3. F9: The Fast Saga

                  4. Dune

                  5. No Time to Die

                  6. Shang-Chi and the Legend of the Ten Rings

                  7. The Tomorrow War

                  8. Venom: Let There Be Carnage

                  The Comedy Movie of 2021

                  The likes of Eddie Murphy, Emily Blunt and Elmer Fudd have had us laugh out loud this year, but it was Ryan Reynolds and Jodie Comer that made us cry with laughter in the video-game inspired summer flick Free Guy.

                  1. Coming 2 America

                  2. Free Guy – WINNER

                  3. Hes All That

                  4. The Hitmans Wifes Bodyguard

                  5. Jungle Cruise

                  6. Space Jam: A New Legacy

                  7. Thunder Force

                  8. Vacation Friends

                  The Action Movie of 2021

                  This year, films have been filled with car stunts, fight scenes and explosions galore, and it was Marvels Shang-Chi and the Ten Rings action that had our hearts thumping the hardest.

                  1. Black Widow

                  2. F9: The Fast Saga

                  3. Godzilla vs. Kong

                  4. No Time to Die

                  5. Shang-Chi and the Legend of the Ten Rings - WINNER

                  6. The Suicide Squad

                  7. The Tomorrow War

                  8. Venom: Let There Be Carnage

                  The Drama Movie of 2021

                  We live for juicy dramas, and this years line-up has been juicer than ever. The most scandalous? Disneys Cruella, of course.

                  1. A Quiet Place Part II

                  2. Cruella – WINNER

                  3. Dune

                  4. Fatherhood

                  5. Halloween Kills

                  6. In the Heights

                  7. Old

                  8. Respect

                  The Family Movie of 2021

                  Each year, Pixar picks up a slew of awards for their latest uber-emotional animated tale. Luca – Pixars 2021 movie set in Italys Cinque Terre – is off to a great start, having recently picked up the Family Movie of 2021 award at the Peoples Choice Awards.

                  1. Cinderella

                  2. Luca – WINNER

                  3. Raya and the Last Dragon

                  4. The Boss Baby: Family Business

                  5. The Mitchells vs. the Machines

                  6. Tom and Jerry

                  7. Vivo

                  8. Yes Day

                  The Male Movie Star of 2021

                  Dwayne Johnson mayve had some tough competition – Daniel Craig and Chris Pratt, to name just two – but he managed to get his hands on the Male Movie Star of 2021 award for his role in Disneys Jungle Cruise. We, for one, are not surprised.

                  1. Chris Pratt – The Tomorrow War

                  2. Daniel Craig – No Time to Die

                  3. Dwayne Johnson – Jungle Cruise – WINNER

                  4. Eddie Murphy – Coming 2 America

                  5. John Cena – F9: The Fast Saga

                  6. Ryan Reynolds – Free Guy

                  7. Simu Liu – Shang-Chi and the Legend of the Ten Rings

                  8. Vin Diesel – F9: The Fast Saga

                  The Female Movie Star of 2021

                  Jennifer Hudson put her all into playing Aretha Franklin and Margot Robbie stole the show in James Gunns The Suicide Squad.

                  However, neither they nor the five other runner-ups did enough to top Scarlett Johannssons last outing as Black Widow.

                  1. Awkwafina – Shang-Chi and the Legend of the Ten Rings

                  2. Charlize Theron – F9: The Fast Saga

                  3. Florence Pugh – Black Widow

                  4. Jennifer Hudson – Respect

                  5. Leslie Jones – Coming 2 America

                  6. Margot Robbie – The Suicide Squad

                  7. Salma Hayek – The Hitmans Wifes Bodyguard

                  8. Scarlett Johansson – Black Widow – WINNER

                  The Drama Movie Star of 2021

                  Although the likes of Emily Blunt, Timotheé Chalamet and Jamie Lee Curtis have more experience in dramatic roles, it was comedian Kevin Hart that audiences resonated with the most in his Netflix film Fatherhood. Clearly, Hart is a man of many talents.

                  1. Anthony Ramos – In the Heights

                  2. Emily Blunt – A Quiet Place Part II

                  3. Emma Stone – Cruella

                  4. Jamie Lee Curtis – Halloween Kills

                  5. Jason Momoa – Dune

                  6. Jennifer Hudson – Respect

                  7. Kevin Hart – Fatherhood – WINNER

                  8. Timothée Chalamet – Dune

                  The Comedy Movie Star of 2021

                  If youve seen Disneys Jungle Cruise – which, FYI, is now streaming on Disney+ – youll know that Dwayne Johnson deserves his Peoples Choice Award for the Best Comedy Movie Star of 2021.

                  If it was up to us, however, wed probably give all of this years nominees a prize.

                  1. Dwayne Johnson – Jungle Cruise – WINNER

                  2. Eddie Murphy – Coming 2 America

                  3. Emily Blunt – Jungle Cruise

                  4. Leslie Jones – Coming 2 America

                  5. Melissa McCarthy – Thunder Force

                  6. Octavia Spencer – Thunder Force

                  7. Ryan Reynolds – Free Guy

                  8. Salma Hayek – The Hitmans Wifes Bodyguard

                  The Action Movie Star of 2021

                  Shang-Chi actor Simu Liu jumped, kicked and punched his way to the top of the action movie list which featured the likes of Daniel Craig, John Cena and Vin Diesel. You go Simu Liu.

                  1. Charlize Theron – F9: The Fast Saga

                  2. Chris Pratt – The Tomorrow War

                  3. Daniel Craig – No Time To Die

                  4. Florence Pugh – Black Widow

                  5. John Cena – F9: The Fast Saga

                  6. Scarlett Johansson – Black Widow

                  7. Simu Liu – Shang-Chi and the Legend of the Ten Rings – WINNER

                  8. Vin Diesel – F9: The Fast Saga

                  Peoples Choice Award Winners 2021: TV

                  The Show of 2021

                  TV is getting bigger and better, and just this year, Marvel Studios ventured into small screen stories for the first time ever.

                  Are they worth watching? Well, Loki did just take the Peoples Choice Award for the Show of 2021 award, so…

                  1. Cobra Kai

                  2. Greys Anatomy

                  3. Law & Order: Special Victims Unit

                  4. Loki – WINNER

                  5. Saturday Night Live

                  6. The Bachelor

                  7. This Is Us

                  8. WandaVision

                  The Drama Show of 2021

                  Drama shows have been keeping us entertained for donkeys years.

                  One of the most dependable shows on television, Greys Anatomy, took the award for best Drama Show of 2021.

                  Its clear that people still love the easy-to-watch medical drama.

                  1. Outer Banks

                  2. 9-1-1

                  3. Cobra Kai

                  4. Greys Anatomy – WINNER

                  5. Law & Order: Special Victims Unit

                  6. The Equalizer

                  7. The Walking Dead

                  8. This Is Us

                  The Comedy Show of 2021

                  Comedy shows like Ted Lasso, Young Rock and Only Murders in the Building have kept us laughing in another year filled with uncertainty.

                  But no show was proved to be quite as funny as Netflixs coming-of-age show Never Have I Ever.

                  1. Brooklyn Nine-Nine

                  2. Grown-ish

                  3. Never Have I Ever – WINNER

                  4. Only Murders in the Building

                  5. Saturday Night Live

                  6. Ted Lasso

                  7. The Upshaws

                  8. Young Rock

                  The Reality Show of 2021

                  After 20 series and 14 years, Keeping Up With The Kardashians finally drew to a close in 2021, so it’s not a huge surprise that America’s most famous family took home top prize in the reality category.

                  Congrats Kim, Kourtney, Khloe, Kylie, Kendall and Kris, on being you.

                  1. 90 Day Fiancé

                  2. Bachelor In Paradise

                  3. Below Deck

                  4. Jersey Shore: Family Vacation

                  5. Keeping Up with the Kardashians – WINNER

                  6. Love & Hip Hop: Atlanta

                  7. The Real Housewives of Atlanta

                  8. The Real Housewives of Beverly Hills

                  The Competition Show of 2021

                  Which competition show reigns supreme in 2021? According to the Peoples Choice Awards, its The Voice.

                  We wonder if this win has got anything to do with Ariana Grande joining the judging panel (we see you Arianators.)

                  1. Americas Got Talent

                  2. American Idol

                  3. Dancing With The Stars

                  4. RuPauls Drag Race

                  5. The Bachelor

                  6. The Bachelorette

                  7. The Masked Singer

                  8. The Voice – WINNER

                  The Male TV Star of 2021

                  Tom Hiddleston beat his peers to the Male TV Star of 2021 award by embracing the role he was born to play: Loki.

                  If nothing else, the show has taught us that theres more to the God of Mischief than meets the eye.

                  1. Anthony Mackie – The Falcon and the Winter Soldier

                  2. Chase Stokes – Outer Banks

                  3. Dwayne Johnson – Young Rock

                  4. Jason Sudeikis – Ted Lasso

                  5. Kenan Thompson – Saturday Night Live

                  6. Norman Reedus – The Walking Dead

                  7. Sterling K. Brown – This Is Us

                  8. Tom Hiddleston – Loki – WINNER

                  The Female TV Star of 2021

                  Ellen Pompeo has starred as Dr Meredith Grey in 365 episodes of Greys Anatomy, and the general public is still bewitched by her.

                  Its almost like shes cast a spell on America – one, not even Scarlet Witch can break.

                  1. Angela Bassett – 9-1-1

                  2. Elizabeth Olsen – WandaVision

                  3. Ellen Pompeo – Greys Anatomy WINNER

                  4. Kathryn Hahn – WandaVision

                  5. Mandy Moore – This Is Us

                  6. Mariska Hargitay – Law & Order: SVU

                  7. Queen Latifah – The Equalizer

                  8. Yara Shahidi – Grown-ish

                  The Drama TV Star of 2021

                  29-year-old upcoming actor Chase Banks managed to overshadow the likes of Queen Latifah, Angela Bassett and Mandy Moore and take the award for the Drama TV Star of 2021.

                  1. Norman Reedus – The Walking Dead

                  2. Angela Bassett – 9-1-1

                  3. Chase Stokes – Outer Banks – WINNER

                  4. Ellen Pompeo – Greys Anatomy

                  5. Mandy Moore – This Is Us

                  6. Mariska Hargitay – Law & Order: SVU

                  7. Queen Latifah – The Equalizer

                  8. Sterling K. Brown – This Is Us

                  The Comedy TV Star of 2021

                  The nominees of Comedy Star of 2021 included two stars from Only Murders in the Building – Steve Martin and Selena Gomez.

                  The latter ended up taking the award, which is yet another reason Disney+ and Hulu subscribers should give this quirky show a chance.

                  1. Andy Samberg – Brooklyn Nine-Nine

                  2. Dwayne Johnson – Young Rock

                  3. Jason Sudeikis – Ted Lasso

                  4. Kenan Thompson – Saturday Night Live

                  5. Selena Gomez – Only Murders in the Building – WINNER

                  6. Steve Martin – Only Murders in the Building

                  7. Wanda Sykes – The Upshaws

                  8. Yara Shahidi – Grown-ish

                  The Daytime Talk Show of 2021

                  Clearly, Apple TV+s The Morning Show hasnt been enough to put American viewers off immersing themselves in daytime television.

                  The best daytime talk show of 2021? The Ellen DeGeneres Show, controversially.

                  1. Good Morning America

                  2. Live with Kelly and Ryan

                  3. Red Table Talk

                  4. The Ellen DeGeneres Show – WINNER

                  5. The Kelly Clarkson Show

                  6. The View

                  7. The Wendy Williams Show

                  8. Today

                  The Nighttime Talk Show of 2021

                  Theres always enough time to watch nighttime talk shows – whether thats Jimmy Kimmel Live!, The Late Late Show with James Corden or, winner of the Nighttime Talk Show of 2021 award, The Tonight Show starring Jimmy Fallon.

                  1. Full Frontal with Samantha Bee

                  2. Jimmy Kimmel Live!

                  3. Last Week Tonight with John Oliver

                  4. Late Night with Seth Meyers

                  5. The Daily Show with Trevor Noah

                  6. The Late Late Show with James Corden

                  7. The Late Show with Stephen Colbert

                  8. The Tonight Show starring Jimmy Fallon – WINNER

                  The Competition Contestant of 2021

                  Jojo Siwa was crowned the best competition contestant of 2021 at the Peoples Choice Awards, and she completely deserves it.

                  Don’t believe us? Watch her freestyle dance to Lady Gagas ‘Born This Way’ and then come back to us.

                  1. Cody Rigsby – Dancing With the Stars

                  2. Gottmik – RuPauls Drag Race

                  3. JoJo (singer) – The Masked Singer

                  4. JoJo Siwa – Dancing with the Stars – WINNER

                  5. Katie Thurston – The Bachelorette

                  6. Matt James – The Bachelor

                  7. Symone – RuPauls Drag Race

                  8. Wiz Khalifa – The Masked Singer

                  The Reality TV Star of 2021

                  Ever since 2007, Khloe Kardashian has played an integral part in the worlds favourite reality TV show, Keeping up with the Kardashians.

                  Shes made us laugh, cry and scream at our televisions – and now shes received a much-deserved award for being so addictive to watch.

                  1. Erica Mena – Love & Hip Hop: Atlanta

                  2. Joe Amabile – Bachelor In Paradise

                  3. Kandi Burruss – The Real Housewives of Atlanta

                  4. Khloe Kardashian – Keeping Up with the Kardashians – WINNER

                  5. Kim Kardashian West – Keeping Up with the Kardashians

                  6. Lisa Rinna – The Real Housewives of Beverly Hills

                  7. Mike The Situation” Sorrentino – Jersey Shore Family Vacation

                  8. Nicole Snooki” Polizzi – Jersey Shore Family Vacation

                  The Binge-Worthy Show of 2021

                  Unless youve been living under a rock for the last few months, youll know that Squid Game currently has the world in a chokehold.

                  As expected, the show took home the award for The Binge-Worthy Show of 2021.

                  1. Cobra Ka

                  2. Loki

                  3. Mare of Easttown

                  4. Outer Bank

                  5. Sex/Life

                  6. Squid Game – WINNER

                  7. Ted Lasso

                  8. The White Lotus

                  The Sci-Fi/Fantasy Show of 2021

                  Each year, we indulge in sci-fi and fantasy shows that transport us to different places, planets and points in time.

                  Apparently, this year Lucifer did it best.

                  1. Loki

                  2. Lucifer – WINNER

                  3. La Brea

                  4. Shadow and Bone

                  5. Superman and Lois

                  6. The Falcon and the Winter Soldier

                  7. The Flash

                  8. WandaVision

                  Peoples Choice Award Winners 2021: Music

                  The Male Artist of 2021

                  Lil Nas X has been the name on everybodys lips this year, so it only feels right that the singer takes the award for the Male Artist of 2021 at the Peoples Choice Awards.

                  Speaking of impressive artists, check out our Best Selling Artists of 2021.

                  • Bad Bunny
                  • Drake
                  • Ed Sheeran
                  • Justin Bieber
                  • Lil Nas X – WINNER
                  • Luke Combs
                  • Shawn Mendes
                  • The Weeknd

                  The Female Artist of 2021

                  Even contemporary icons like Billie Eilish, Doja Cat, Cardi B and Megan Thee Stallion are no match for music legend Adele. The British icon can do no wrong.

                  • Adele – WINNER
                  • Billie Eilish
                  • Cardi B
                  • Doja Cat
                  • Halsey
                  • Megan Thee Stallion
                  • Olivia Rodrigo
                  • Saweetie

                  The Group of 2021

                  Forget Migos, Imagine Dragons and Maroon 5, this year has been all about South Korean stars BTS.

                  And with them since announcing “an extended period of rest”, picking up the People’s Choice Award for The Group of 2021 serves as a pretty sweet send-off.

                  • BTS – WINNER
                  • Coldplay
                  • Dan + Shay
                  • Imagine Dragons
                  • Jonas Brothers
                  • Maroon 5
                  • Migos
                  • Twenty One Pilots

                  The Song of 2021

                  BTS also picked up The Song of 2021 award. The groups smash-hit ‘Butter’ shined brighter than all of this years biggest bops, including Ed Sheeran's ‘Bad Habits’, Cardi Bs ‘Up’ and Olivia Rodrigos ‘Good 4 U’.

                  • Butter – BTS – WINNER
                  • Bad Habits – Ed Sheeran
                  • Easy on Me – Adele
                  • Good 4 U – Olivia Rodrigo
                  • Montero (Call Me By Your Name)– Lil Nas X
                  • Peaches– Justin Bieber feat. Daniel Caesar & Giveon
                  • Stay – The Kid Laroi & Justin Bieber
                  • Up – Cardi B

                  The Album of 2021

                  Some expected to see Drake take The Album of 2021 award for Certified Lover Boy, others thought itd go to Billie Eilish for Happier Than Ever.

                  But, instead, the award went to newcomer Olivia Rodrigo for her outstanding record Sour.

                  • Certified Lover Boy – Drake
                  • Culture III – Migos
                  • Happier Than Ever – Billie Eilish
                  • Justice – Justin Bieber
                  • Montero – Lil Nas X
                  • Planet Her – Doja Cat
                  • Sour – Olivia Rodrigo – WINNER
                  • Star-Crossed – Kacey Musgraves

                  The Country Artist of 2021

                  Stalwart singer Blake Shelton is still winning new fans with his heart-warming voice.

                  The evidence? His Country Artist of 2021 Peoples Choice Award.

                  • Blake Shelton – WINNER
                  • Carrie Underwood
                  • Dan + Shay
                  • Kacey Musgraves
                  • Kane Brown
                  • Luke Bryan
                  • Luke Combs
                  • Miranda Lambert

                  The Latin Artist of 2021

                  2021 has been a great year for Latin fans – theyve enjoyed music from Maluma, J Balvin, Daddy Yankee and the winner of the Latin Artist of 2021 award, Bad Bunny.

                  Not familiar with the Puerto Rican rapper? Well, get to know.

                  • Anuel AA
                  • Bad Bunny – WINNER
                  • Becky G
                  • Daddy Yankee
                  • J Balvin
                  • KAROL G
                  • Maluma
                  • Natti Natasha

                  The New Artist of 2021

                  This time last year only High School Musical stans really knew who Olivia Rodrigo was: 12 months on, the 18-year-old singer-songwriter has infiltrated pretty much everybodys music library.

                  In short, there was no more deserving winner of New Artist of 2021.

                  • 24kGoldn
                  • Bella Poarch
                  • Giveon
                  • Olivia Rodrigo – WINNER
                  • Rauw Alejandro
                  • Tate McRae
                  • The Kid Laroi
                  • Tomorrow X Together

                  The Music Video of 2021

                  From Olivia Rodrigos Jennifers Body-inspired ‘Good 4 U’ video to Adeles self-referential Easy on Me visuals, 2021 has been jam-packed with thrilling music videos.

                  The best? Apparently, the video to BTS’ ‘Butter’. Is there anything those boys cant do?

                  • Butter – BTS – WINNER
                  • Easy on Me– Adele
                  • Good 4 U – Olivia Rodrigo
                  • Location – Karol G, Anuel AA, J Balvin
                  • Montero (Call Me By Your Name) – Lil Nas X
                  • My Universe– Coldplay X BTS
                  • Peaches – Justin Bieber feat. Daniel Caesar & Giveon
                  • Stay – The Kid Laroi, Justin Bieber

                  The Collaboration Song of 2021

                  The music industry has gone collab crazy as of late, and, according to the Peoples Choice Awards, the best collaboration song of 2021 was The Kid Laroi and Justin Biebers ‘Stay’.

                  • Best Friend – Saweetie feat. Doja Cat
                  • Industry Baby – Lil Nas X & Jack Harlow
                  • Kiss Me More – Doja Cat feat. SZA
                  • Leave the Door Open – Silk Sonic (Bruno Mars & Anderson .Paak)
                  • Peaches– Justin Bieber feat. Daniel Caesar & Giveon
                  • Stay – The Kid Laroi & Justin Bieber – WINNER
                  • Way 2 Sexy – Drake feat. Future & Young Thug
                  • You Right – Doja Cat feat. The Weeknd

                  Peoples Choice Award Winners 2021: Pop Culture

                  The Social Star of 2021

                  The world of social media is made more interesting by our favourite stars. And this year, weve all been captivated by pop queen Britney Spears and her quest for freedom.

                  The long-overdue termination of her conservatorship is truly one of 2021’s most uplifting stories.

                  • Addison Rae
                  • Britney Spears – WINNER
                  • Charli DAmelio
                  • Dwayne Johnson
                  • Justin Bieber
                  • Kim Kardashian West
                  • Kylie Jenner
                  • Lil Nas X

                  The Pop Special of 2021

                  2021 has been a special year – and it may have something to do with all of the specials weve indulged in.

                  The most special special? Friends: The Reunion.

                  • Billie Eilish: The Worlds a Little Blurry
                  • Demi Lovato: Dancing With the Devil
                  • Friends: The Reunion – WINNER
                  • Justin Bieber: Our World
                  • Olympic Highlights With Kevin Hart and Snoop Dogg
                  • Oprah with Meghan and Harry
                  • Pink: All I Know So Far
                  • Savage X Fenty Show Vol. 3

                  The Comedy Act of 2021

                  Chelsea Handlers Vaccinated and Horny Tour is a tour de force; thus, it totally deserves the title of Comedy Act of 2021.

                  • Back to Abnormal Tour – Trevor Noah
                  • Bo Burnham: Inside – Bo Burnham
                  • From Scratch Tour – John Mulaney
                  • Sorry, Harriet Tubman – Phoebe Robinson
                  • The Kings Jester Tour – Hasan Minhaj
                  • The Milk & Money Tour – Ali Wong
                  • Vaccinated and Horny Tour – Chelsea Handler – WINNER
                  • You Know What It Is – Marlon Wayans

                  The Game Changer of 2021

                  Artistic gymnast Simone Biles has won 32 medals in her 24 years on this planet, and shes also won two Peoples Choice Awards – one in 2019 and one in 2021.

                  Where does one keep so many accolades? (#firstworldproblems)

                  • Alex Morgan
                  • Bubba Wallace
                  • Carl Nassib
                  • Naomi Osaka
                  • Patrick Mahomes
                  • Serena Williams
                  • Simone Biles – WINNER
                  • Sunisa Lee

                  The Pop Podcast of 2021

                  Podcasts have become serious business over the last few years; and, like everything in the world, some are better than others.

                  According to the Peoples Choice Awards, the one everyone should be checking out right now is Anything Goes with Emma Chamberlain.

                  • Anything Goes With Emma Chamberlain – WINNER
                  • Armchair Expert
                  • Call Her Daddy
                  • Chicks in the Office
                  • Conan OBrien Needs a Friend
                  • Couple Things With Shawn and Andrew
                  • SmartLess
                  • Why Wont You Date Me? With Nicole Byer

                  Peoples Choice Award Winners 2021: Icons and Champions

                  This year, Christina Aguilera, Kim Kardashian, Dwayne Johnson and Halle Berry were recognised as entertainment icons and champions.

                  Here, we present you with each of the victors’ inspiring acceptance speeches.

                  Music Icon Award

                  Christina Aguilera

                  The Fashion Icon Award

                  Kim Kardashian

                  The Peoples Champion Award

                  Dwayne Johnson

                  Peoples Icon of 2021

                  Halle Berry

                  Peoples Choice Awards: Memorable Moments

                  The Peoples Choice Awards is a prestigious event for many reasons, one being that the award show has a storied past.

                  Allow us to take you back to the not-so-distant past to remember a handful of the standout moments.

                  2020

                  2019

                  2018

                  2017

                  Top 10 Most Memorable Moments

                  Create Your Own Award-Worthy Content with the Help of Audio Network

                  This time last year, some of the aforementioned names – and some of the people involved in the above-mentioned projects – were sitting at home, watching the Peoples Choice Awards whilst daydreaming about rubbing shoulders with the elite.

                  Over the past 12 months, these people have grafted to get to a place where their talents are being recognised as being amongst the best in the world – just as good, if not better, than those they admire. Now, its time for you to make your move.

                  At Audio Network, we aim to encourage you to produce that television show that lies within your notebook, pitch that off-the-wall film idea to an indie film studio, and start recording that podcast that you and your friends informally spoke about.

                  Naturally, we think youll do well to feature a handful of our high-quality production music tracks in any of these projects, as nothing keeps an audience intrigued quite like a rousing piece of music. Feel free to browse and sample some of our songs in our carefully curated playlists.

                  Already run a successful business? Well then, perhaps your aim should be to advertise your goods or services during the commercials of the Peoples Choice Awards 2022. Check out our music for advertising page for inspiration.

                  Need Music for Your Project?

                  At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                  PEOPLE’S CHOICE AWARD WINNERS 2021 & THROUGH THE YEARS Read More »

                  AUDIO NETWORK VINYL

                  CHINESE MUSICAL INSTRUMENTS: A COMPLETE GUIDE

                  Contents
                    Add a header to begin generating the table of contents

                    Aeons ago, civilisations in different pockets of the world created musical instruments for various reasons, such as oriental string instruments.

                    Some used their instruments for rituals, some used them to complement storytelling sessions, some used them to signal to friends and foes, and others used them to celebrate milestones like marriage and childbirth.

                    Perhaps the most curious musical instruments of them all were formed by the people of China, as they believed they could purify peoples minds and connect humans with nature.

                    According to Chinese mythology, Ling Lun was the founder of music in Ancient China.

                    Ling Lun was sent by the Yellow Emperor to the Western mountain area to create an instrument that mimicked the sound of an immortal bird called the fenghuang.

                    Over the last few decades, Western society has become more familiar with traditional Chinese instruments as contemporary films and television shows – particularly those centred around Chinese characters, locations and/or ideologies – have incorporated oriental sounds into their soundtrack.

                    Allow us to better acquaint you with some of the most noteworthy musical instruments to hail from the most populated country in the world and provide some examples of their use in contemporary soundtracks and our production music catalogue.

                    Chinese Musical Instruments:

                    • Guqin
                    • Guzheng
                    • Hulusi
                    • Erhu
                    • Dizi
                    • Pipa
                    • Suona
                    • Xiao

                    Guqin

                    A member of the zither family, the guqin – also known as a qixian-qin – is an ancient seven-string instrument thats played by plucking the strings.

                    Bo Ya – a Chinese musician from the Spring and Autumn period (770–476 BC) – is often the first person Chinese music scholars think of when discussing the Guqin.

                    The talented soul would perform songs on his Guqin to his companion Zhong Ziqi who instantly understood the picture he was trying to illustrate through his music.

                    The two most famous songs associated with Bo Ya are High Mountains and Flowing Water.

                    Guzheng

                    The guzheng is another member of the zither family, but this plucked instrument features a lot more strings than the Guqin.

                    The oldest Guqin discovered – said to be from the Warring States period – was found to have 13 strings, whilst contemporary versions of the instrument often possess 21, 25 or 26 strings.

                    Its also worth noting that the popular Chinese instrument is usually around 1.63m long.

                    MarvelsShang-Chi and The Seven Rings-composer Joel P West told Variety why he incorporated ancient Chinese instruments like the Guzheng into the soundtrack to the superhero flick. Those instruments are largely connected to Shang-Chis mom and the mystical realm where shes from,” says West, So we treated them more as ethereal layers to hints at this other place”.

                    Hulusi

                    The hulusi is a vertically-held Chinese free reed wind instrument thats associated with ethnic minorities in the Yunnan province of China.

                    In particular, the flute of sorts is linked to the Dai people who call the instrument pi lamtao’ – ‘pi’ means woodwind instruments whilst lamtaomeans gourd.

                    Traditionally, the instrument has three bamboo pipes: the central pipe features finger holes whilst the outer two pipes act as drone pipes.

                    These bamboo pipes create soft and elegant sounds – ones that pair well with mystical stories that take place in the moonlight.

                    Discover the sounds of the hulusi by listening to Michael Tedstones Moonlight Garden and Tedstone and Burrows unexpectedly upbeat Flight of the Crane.

                    Erhu

                    Known in the West as the Chinese violin, the erhu is a two-string bowed instrument thats often played in operas and orchestral performances.

                    The instrument can be traced back to the Tang Dynasty (690-705) and is said to have evolved from the Xiqin.

                    The erhu is one of the Asian music instruments respected composer George Shaw used to produce his album, Mythical China.

                    Track three, entitled Moon Goddess, is a sad yet romantic, cinematic epic that combines the sounds of female vocals with the erhu to tell an emotional story.

                    Dizi

                    The dizi – also known as the héngdi – is a Chinese transverse flute thats often made of bamboo, but can also be made of wood and stone.

                    The side-blown instrument is held horizontally and creates a gentle, peaceful sound thats often incorporated into Chinese folk music and operas.

                    Perhaps the most famous use of the traditional Chinese music instrument is in the Academy Award-nominated song A Love Before Timefrom the 2000 martial arts film Crouching Tiger, Hidden Dragon.

                    The flute adds a touch of ancient magic to the contemporary track that pairs well with the female vocals.

                    Pipa

                    The pipa is a four-string plucked lute that has a pear-shaped wooden body and features guitar-like frets.

                    Although its hard for historians to distinguish when the pipa first appeared, they can all agree that the earliest mention of the popular Chinese instrument appears in texts from the Han Dynasty (202 BC – 220 AD).

                    For the soundtrack to Dreamworks’ Kung Fu Panda 3, esteemed composer Hans Zimmer worked with pipa virtuoso Wu Man.

                    The instrument added an extra element to the Asian-inspired soundtrack to encourage viewers get lost in the world of the China-set animation.

                    Suona

                    One of the most important music instruments in Northern China is the suona – a double-reed horn thats made up of a wooden body and a brass or copper bocal.

                    The Chinese wind instrument produces a unique sound thats commonly heard at celebrations in the upper region of China.

                    A celebratory event where one may hear the sounds of the suona is at a Chinese New Year event.

                    Listen to 'Festive Dance' – Jiang Lis Chinese New Year track featuring a suona played alongside an erhu and dizi – here at Audio Network.

                    Xiao

                    The xiao (or dongxiao) is a bamboo end-blown flute that creates a sweet yet melancholy sound.

                    The Chinese music instrument first appeared during the Han dynasty (202 BC – 220 AD) and is said to have come from the nomad Qiang people of Northwest China.

                    Harry Gregson-Williams is the English composer who conducted a 90-piece orchestra for Disneys live-action remake of Mulan.

                    Gregson-Williams used a variety of Chinese musical instruments to bring the legend of Hua Mulan to life, including the Xiao.

                    Chinese Music From Audio Network

                    Here at Audio Network, weve got tracks that feature instruments from all four corners of the world. You can check out some of our instrument-focused playlists over on our Instrumentation page.

                    Looking specifically for music featuring Chinese instruments? Your best bet is to explore our Chinese and Chinese New Year playlists.

                    Looking to find out more about our selection of music before you download a song from our catalogue? Sounds sensible. Head on over to The Edit: our regularly-updated content feed that features inspiration, expertise and music news articles. Here, you can find out a little more about our ever-expanding collection, and music in general.

                    Need Music for Your Project?

                    At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                    This page was updated 23/05/2024.

                    CHINESE MUSICAL INSTRUMENTS: A COMPLETE GUIDE Read More »

                    AUDIO NETWORK VINYL

                    CHINESE ADS: 20 HIGHLIGHTS

                    Contents
                      Add a header to begin generating the table of contents

                      Why should a brand create marketing content such as Chinese ads specifically for China? Simply put, China is one of the largest markets in the world, and Chinese consumers are more inclined to build a relationship with a brand that makes an effort to target them in relatable and culturally sensitive ways.

                      Hence, each year, both local and global brands release adverts that target their Chinese customer base. Evidently, it’s worth their time.

                      Below, we run through the best Chinese commercials, including those that feature music from our ever-expanding catalogue of background music.

                      Interested in learning more about our production music catalogue? Head on over to our discover and playlists page to begin exploring our high-quality selection of compositions, perfect for adverts, podcasts, television shows and more.

                      The Best Chinese Ads:

                      • Dove
                      • Pepsi
                      • Coca Cola
                      • Nike
                      • Adidas
                      • KFC
                      • Apple
                      • Anta Sports
                      • Shanghai Disney Resort
                      • Sprite
                      • Lego
                      • IKEA
                      • Sony
                      • Honda
                      • Gucci x Disney
                      • Tmall Fashion
                      • Tmall NBA Fans Day
                      • Forevermark
                      • JD.com
                      • Puma

                      The Best Chinese Commercials

                      Without further ado, let's jump in.

                      Dove

                      Dove may be an American brand, but its all-embracing ethos remains intact in China.

                      For this commercial, Chinese women from various demographics are shown going about their daily activities with healthy, shiny hair. It indicates that all of them use Dove haircare products.

                      The friendly tone of the background track sends a message to Chinese viewers that they are welcome to join the Dove club – and celebrate their unique differences.

                      Pepsi

                      Millions of people in China count themselves as sci-fi and fantasy fans.

                      In the 00s, Pepsi made an impression by creating a blockbuster-style commercial that combined the two genres. It’s action-packed, unexpected and, most importantly, exciting.

                      As in most sci-fi and fantasy flicks (Star Wars, we’re looking at you), the music reflects the fast-paced plot. Check out similar tracks in our Fantasy and Science Fiction playlists.

                      Coca-Cola

                      A great way for a Western brand to relate to Chinese audiences is by producing a commercial that celebrates the Chinese New Year.

                      Coca-Cola has been releasing Chinese New Year commercials for years, and the animated-meets-live-action commercial released in 2016 is by far our favourite.

                      Why? It reminds us that winter is a time for cosying up with your family and getting in touch with your inner child, no matter where you live in the world.

                      Coca-Cola may localise their commercials, but they keep their house codes consistent. If you listen closely to the music, you will notice it’s a Chinese take on Coca-Cola’s ‘Taste the Feeling’ anthem.

                      Nike

                      Nike has produced thousands of adverts over the years, but perhaps the most unorthodox is the ‘Shanghai’s Never Done’ commercial for China.

                      Set in Lin’s Finish Line Shop, the charming store owner Mr Lin talks us through his business whilst touching upon the spirit of Shanghai’s Swoosh-sporting athletes.

                      ‘Curious’ is perhaps the best word to describe the character of Mr Lin, and the music that plays in the background of the advert is just as mystifying as the main character.

                      Find more quirky and strange music in our dedicated playlist.

                      Adidas

                      In 2017, Adidas acknowledged the importance of individuality with their ‘One in a Billion’ commercial for China – a title that plays on the fact that over a billion people live there.

                      Unlike most Western brands, Adidas took the time to pay homage to Chinese culture and represented Chinese people from all different backgrounds. Unsurprisingly, it was a big hit.

                      Adidas’s choice of music may be Chinese inspired, but it never feels forced – it sounds more like an homage.

                      Discover our collection of high-quality oriental tracks.

                      KFC

                      For KFC China’s 30th anniversary, a special commercial was created that featured Colonel Sanders (who, we must say, looks great for his age).

                      The minute-long advert is super fun and effectively finds a middle point between American and Chinese culture.

                      What kind of music does a goofy advert require? Goofy music, of course.

                      The country-inspired song reminds audiences that KFC is all a bit of fun, and a KFC restaurant is the perfect place to make happy memories.

                      Apple

                      Apple has a reputation for producing some of the most creative commercials on our screens, and they work just as hard to impress their Chinese audience as they do Westerners.

                      Although the minute-long ad – officially titled ‘Tick Tock’ – has all the trappings of an American or European Apple commercial, the settings are familiar to the Chinese audience, allowing them to relate to the overseas brand.

                      Apple know a thing or two about music, so we’re never surprised to hear a song in an Apple commercial that perfectly pairs with the visuals.

                      In this instance, the California-based brand has found the perfect track to lend an ‘everyday routine’ vibe.

                      Anta Sports

                      Chinese sports brand Anta connected to viewers during the 2010s by associating themselves with China’s Olympic athletes.

                      The sportswear label sent a message to customers that their gear is good enough for world-class athletes, so good enough for everyone.

                      A no-frills sports commercial deserves a loud, proud and powerful track, with relentless energy.

                      Creating a sports commercial? Make sure you add our power/energy playlist to tabs.

                      Shanghai Disney Resort

                      In 2016, Disney brought its Mouse magic to Shanghai by opening the Shanghai Disney Resort in the district of Pudong.

                      To advertise the theme park, it created a commercial that, in true Disney fashion, appealed to all the family. It featured fairytale princesses, dastardly pirates and Dumbo.

                      Stepping into a Disney theme park is like stepping into another world, and the transportive music used here establishes the idea that the brand-new Disney park is a place where dreams really do come true.

                      Sprite

                      Sprite proved that they understood and appreciated Chinese culture in 2017, when they released a Chinese New Year commercial starring Chinese hip hop star Masiwei.

                      In the 30-second TV spot, Masiwei visits his family home to celebrate the annual holiday – and was bombarded with typical parent questions such as ‘Have you found a girlfriend yet?’.

                      The Masiwei song from the commercial is ‘Refresh’.

                      The lyrics are relevant to the commercial, and the video for the single features dozens of cans of the soft drink.

                      Lego

                      Many of us treasure childhood memories of playing with Lego bricks, and it’s no different in China.

                      For Chinese New Year 2021, Lego created a commercial that shows how Lego can trigger heart-warming childhood recollections. Neatly, the Danish toy brand ties this into the Chinese celebration.

                      Lego opted for an uplifting yet nostalgic track to encourage audiences to relate to the characters.

                      If nostalgic music is what you’re after, we would love you to browse our comprehensive collection of nostalgic background tracks, ideal for any creative project.

                      IKEA

                      During the 00s, IKEA released a super-short commercial in China that’s been on our minds ever since. It’s just so clever!

                      The commercial follows a young mum who lives in an apartment with her husband and their child.

                      As the woman goes to collect the post from their mail box, she sees a vision of herself and her family inside the box, in an idyllic living room. She closes the box and open it again to find the new IKEA catalogue.

                      The 15-second commercial does not feature music, but audiences are treated to a few sound effects. Check out our selection of sound effects in our neutral SFX playlist.

                      Sony

                      Japanese brand Sony used humour to recruit Chinese consumers in 2014, with their Handycam commercial.

                      The ad focuses on two dads on holiday struggling to record footage of their families, while a third dad sits back and relaxes because he is using the Sony Handycam.

                      It’s comical, easy to follow and bound to entertain.

                      The jazzy, upbeat music that plays throughout adds an extra element of light-heartedness to the narrative.

                      Honda

                      We never thought a Honda commercial could be exciting until we witnessed the Japanese car manufacturer’s 2021 Honda Civic Commercial.

                      The Chinese commercial shows off the updated features of the model and portrays it as the next ‘it’ car. The power of marketing, alright.

                      The high-octane music purposely exaggerates the car’s bad boy attitude. Who knew a Honda could have so much vim?

                      Our Chinese Ad Syncs

                      Looking for a bit more inspiration? Check these awesome Chinese ads that have used our music.

                      Gucci x Disney

                      Gucci and Disney – two brands at the apex of their game – recently teamed up to create a magical collection of luxury garments and accessories.

                      To advertise the collaboration, Gucci invited six influential fashion bloggers and their loved ones to Shanghai Disney Resort and dressed them up in Gucci x Disney pieces for an enchanting campaign film.

                      The heart-warming music is redolent of a track from a Disney fairytale. Check out our Magical/Mystical playlist for similar tracks.

                      Click here to watch!

                      TMall Fashion

                      Chinese platform TMall is many things, including a fashion retail space.

                      To promote their Spring / Summer 2019 collections, the company released a stylish commercial that follows a diverse group of young sartorial connoisseurs as they express themselves through their hobbies, including skating, running and dancing.

                      To complement the retro attire sported by the style-savvy individuals, TMall opted for Tobin, Meegan and Gavita’s 1950s-inspired track, ‘I’m Sorry’.

                      Click here to watch!

                      chinese ads

                      Tmall NBA Fans Day

                      Western sports are followed by millions worldwide, and one of the most popular in China is American basketball.

                      In fact, the NBA is so popular there that Tmall hosts an NBA Fans Day that allows China-based fans to interact with NBA content.

                      To spread the word, Tmall released a commercial that celebrates NBA devotees.

                      The sporty Audio Network track featured in the Tmall NBA Fans Day commercial is upbeat and exciting, capturing the spirit of the NBA crowd.

                      Click here to watch!

                      chinese ads

                      Forevermark

                      Forevermark – a subsidiary of De Beers – is one of the most popular diamond companies in China.

                      The brand’s 2018 commercial tells a beautiful yet realistic story that includes a proposal and a wedding. Naturally, the brand uses these special moments as an opportunity to showcase its elegant diamond rings.

                      What makes Forevermark’s four-minute-long love story so appealing is the delicate song that plays throughout the entire commercial. In case you’re not familiar with it, it’s London singer-songwriter Tom Rosenthal’s ‘Go Solo’.

                      Like his sound? Check out more Tom Rosenthal tracks here at Audio Network.

                      Click here to watch!

                      chinese ads

                      JD.com

                      In China, everybody is already familiar with the Beijing-based e-commerce company JD.com.

                      For this reason, the brand uses its marketing budget to celebrate important dates in the Chinese calendar, such as Qixi Festival (Chinese Valentine’s Day).

                      The 2018 JD.com Qixi Festival commercial is cutesy, fun and infectious. It encourages viewers to take a moment to smile.

                      JD.com uses the Christmassy track ‘Naughty List’ by Bob Bradley, Adam Dennis and Abigail Alton. Surprisingly, the festive hit works perfectly well.

                      Click here to watch!

                      chinese ads

                      Puma Winter

                      Across the world, Puma is renowned for attracting offbeat individuals – those who have a wardrobe filled with retro pieces that evoke a too-cool-for-school vibe.

                      In 2019, the German sportswear label released a Chinese commercial that promoted the brand’s winter collection in a simple yet effective way.

                      Downloaded straight from our catalogue, the background music track used in Puma’s 2019 Chinese ad is a hypnotic song that adds an element of mystery.

                      Click here to watch!

                      chinese ads

                      Music For Your Foreign Advertisement

                      If you’re looking to produce a commercial for an overseas market, we suggest you keep our wide-ranging catalogue of compositions in mind. We also recommend that you take time to explore our content page The Edit, where you can seek inspiration and expertise.

                      Need Music for Your Project?

                      At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                      This page was last updated 05/03/2024 and 11/07/2024.

                      CHINESE ADS: 20 HIGHLIGHTS Read More »