Photo Credit: Motor1
Curious about the most effective advertisements 2022? Then keep reading!
With us all daydreaming about holidays, trips to the cinema, and dressing up for special occasions, we’re witnessing a golden age of television adverts – a time in which advertisers are cheering on good times.
Join us as we take a look at the best ads of 2022 so far from the likes of Apple, Disney+ and H&M. Look out for familiar faces such as Gigi Hadid, Zendaya and Toni Braxton, and listen out for some incredible background music choices.
The Best Ads of 2022
- Apple
- Disney+
- Disneyland Paris
- British Airways
- Nissan
- Virgin Media
- Turkish Airlines
- Squarespace
- Wickes
Apple
Usually, brands kick off the year with commercials brimming with positive vibes, but Apple chose to flip the script by focusing on calls between panicked people and the emergency services.
What has this got to do with the globally-recognised technology company? Each of these calls was made via an Apple Watch, meaning the brand’s technology played a part in saving people’s lives.
The concluding message is to begin the year with the smartest of investments – that’s right, an Apple Watch.
To match the sombre tone of the ad, Apple opted for a string-led background track that places emphasis on the conversations that play out across the minute-long commercial.
Disney+
Speaking of starting the year on a high, audiences were enticed to subscribe to Disney+ in January ‘22 after witnessing the Stories You'd Expect + Stories You Wouldn't commercial.
The platform boasts hundreds of films and television shows for all family members, from the Toy Story franchise to The King’s Man to The Simpsons to The Kardashians. This commercial simply highlights the scope of the streaming services’ offerings.
Billy Fury’s ‘Wondrous Place’ plays as viewers move from one household to another. Obviously, the chosen track pushed the notion that the streaming service is a wondrous place where all kinds of people can escape to.
Disneyland Paris
Speaking of Disney, Disneyland Paris started pushing its 30th-anniversary celebrations just a couple of weeks into 2022.
The commercial evokes the idea that there’s no better way to celebrate the end of the pandemic than by journeying to the entertainment resort where one can encounter the likes of Nemo, Elsa, Winnie the Pooh and Buzz Lightyear.
The music used in Disneyland Paris’ 30th-anniversary ad is imbued with magic. As the audience moves with the camera across a spectacular parade, the production track sparkles like fairy dust.
Nissan
Brie Larson, Eugene Levy, Catherine O’Hara, Danai Gurira and Dave Bautista teamed up earlier this year to help Nissan create a one-minute action movie to promote its all-so sophisticated Nissan Z sports car.
Never before has an automotive commercial been filled with so many explosions, helicopters and stunt moves.
At the beginning of the ad, a suited and booted Eugene Levy is accompanied by Ray Charles’ smooth jazz hit ‘What’d I Say’. Halfway through the ad, the music switches up to something more dramatic to complement Levy’s new rough-and-ready action movie hero look.
Go behind the scenes to find out more:
Turkish Airlines
Turkish Airlines knew that explorers worldwide were more than ready to jump on a flight after being stuck at home for the best part of two years.
So, the brand blew its budget on beautiful aerial shots of destinations in the four corners of the world and Hollywood royalty himself, Mr Morgan Freeman.
The cinematic song that plays throughout the length of this ad inspires viewers to turn their life into the ultimate movie. All they must do is jump aboard a Turkish Airlines flight and restart their travels across the globe.
Squarespace
Super Bowl ads are known for being extravagant, but one of the ads that really impressed us in February ‘22 was Squarespace’s surprisingly low-key ad, fuelled by the star power of It Girl Zendaya.
Essentially, the website building and hosting company expands the story of the age-old tongue twister, ‘She Sells Seashells by The Seashore’.
For Squarespace’s 2022 Super Bowl commercial, the brand selected a jocular seaside-inspired song that adds to the beachy atmosphere of the ad.
Wickes
Traditionally, we humans find it uncomfortable when passersby peer into our households. It’s an invasion of our privacy!
But in March ‘22, Wickes explored the notion of an individual being so proud of their interiors that they invite peering eyes to stare into their homes. This takes place within an ad aptly titled ‘Open Up‘.
Remi Nicole’s upbeat track ‘Welcome to My World’ fits the theme of this ad as the homeowners are prompting strangers to take a peek into their world.
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