MUSIC

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WHAT BRANDS WILL SOUND LIKE IN 2026: KEY MUSIC TRENDS FOR CAMPAIGNS

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    When it comes to creating memorable marketing campaigns, standing out is about paving the way. But powerful creative concepts and impactful visuals aren’t the only areas where trend-conscious marketers can make a splash - music provides a crucial avenue for innovation, not least because it’s a medium in which brands can build a compelling narrative by offering customers an emotional shortcut to their company values.

    So, when it comes to music, how can you stay ahead of the curve for the next 12 months? And what kind of genres should you be looking at to soundtrack your next advertising spend?

    In this blog, we examine audio strategy and advertising trends and predict the key musical trends for 2026 that every smart marketer needs to know.

    Music Trends 2026

    From sonic branding to background music and beyond, it’s never been more important to select the right soundtrack.

    Today’s audiences expect music that feels personal, emotive and authentic and this - combined with ever-shifting cultural and technological developments - helps shape music trends. Below are some of the key trends we expect to see in 2026.

    Purpose-Driven Sound

    To create a campaign that engages, you need to tell real and compelling stories that make audiences feel as well as think. This is where high quality music, created by humans comes in. Elevate your narrative with authentic music that will resonate emotionally with your audience.

    At Audio Network, we promise we will never use generative AI to produce music, because we value human creativity. We invest in human talent, empowering the brightest and best artists, composers and producers from around the world to record to tell their stories at the world’s finest studios. Read more in our blog.

    Authentic, Global Sounds

    The silver-lining of a world where derivative, dirt-cheap, AI-generated music is becoming a crutch for less imaginative marketers is that it allows the brands that truly value authenticity to stand out. Opting for authentic global sounds is a great way of demonstrating your commitment to quality, not least because AI simply isn’t capable of conjuring such sounds, as Vox reports:

    “Today’s AI models are liable to exclude vast swaths of music, especially from musical traditions that predate recording technology and come from non-Western origins. As currently designed, they are more likely to produce stereotypical sounds within a genre or style than they are to produce anything peculiar, let alone innovative or interesting.”

    By selecting indigenous sounds, you are also demonstrating your knowledge of local markets, and reflecting a keen awareness of commercial music trends, be it the global dominance of Latin pop and Afrobeats, or the proliferation of hybrid sounds setting the charts alight worldwide.

    At Audio Network, we empower artists, composers and producers from all over the globe to create exceptional music that communicates all the cultural richness of their communities. From K-pop to traditional Chinese orchestration, reggaeton to tango, Afroswing to amapiano, discover a world of music in our ever-expanding catalogue.

    Cinematic Storytelling in Brand Campaigns

    Cinematic storytelling in brand campaigns is about using the emotional power, visual depth, and narrative techniques of film to create marketing that feels more like a movie experience than an advertisement.

    It’s not just about selling a product - it’s about making audiences feel something memorable and meaningful. Just think of Apple’s 2023 campaign, The Greatest.

    Naturally, to tell stories at scale, you need a top-quality soundtrack to match. From epic orchestral tracks to hybrid compositions, we help brands future-proof their campaigns with timeless quality and modern sound.

    Retro Revival: 80s Synths and Nostalgic Pop

    Nostalgia remains one of the most powerful weapons in the advertiser’s arsenal, and nothing is more nostalgic than a retro soundtrack. In the next 12 months we expect to see brands bringing back iconic hits from the 80s and 90s to spark emotional connections with Millennial and Gen Z audiences, fostering a sense of comfort and trust, and cutting through the noise of contemporary music.

    Of course, licensing commercial hits can be an expensive and complicated process. If you’re seeking a similarly wistful sounds, we have heaps of playlist inspiration, featuring a wealth of pre-licensed tracks spanning 80s electronic and 90s collections channelling hip hop, boy bands, dance parties and old skool rave.

    Read More

    So now you know what brands will sound like in 2026, why not dig into some more of our blogs - we cover everything from music licensing tips to branding and business ideas that hit the right note.

    Need Music for Your Project?

    At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

    WHAT BRANDS WILL SOUND LIKE IN 2026: KEY MUSIC TRENDS FOR CAMPAIGNS Read More »

    SCHOOL FARM

    HOW WORLD-CLASS RECORDING STUDIOS BRING YOUR CAMPAIGNS TO LIFE

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      In a world where attention spans are short and competition for engagement is fierce, sound and music remain some of the most powerful tools in a marketer’s arsenal. Whether it’s the emotional pull of a voiceover, the energy of a cinematic score, or the crisp clarity of a product jingle, audio can elevate a campaign from ordinary to unforgettable.

      Behind this magic lies the expertise and artistry of world-class recording studios - spaces where creativity meets cutting-edge technology. These studios don’t just record sound; they craft immersive experiences that breathe life into brands, turning concepts into campaigns that resonate deeply with audiences across every platform.

      At Audio Network, we understand that world-class musicians require world-class recording studios, which is why our catalogue was created at some of the world’s most prestigious facilities. Read on to find out everything you need to know about the importance of high quality music in branded content.

      What Is High Quality Music and Why Does It Matter?

      Premium products require premium music – opt for anything less and you’re potentially cheapening your offering. And when we talk about high quality music, we mean music created by real musicians.

      High quality music considers emotional resonance and authenticity, be it traditional Dominican bachata or bleeding-edge electronic music. These performances are then captured by expert engineers, ensuring the resulting recordings display clarity and dynamic range, and that they are mastered for a consistent playback experience across devices.

      World-Class Recording Studios

      Here at Audio Network, we pride ourselves on the quality of our recordings. That’s why we book sessions at studios including Abbey Road Studios, AIR Studios, School Farm Studios and Vienna Synchron Stage, helping our composers and musicians to create recordings of the highest fidelity.

      AIR Studios

      Based in the glorious, Romanesque surrounds of Lyndhurst Hall in Hampstead, Sir George Martin’s AIR is one of the most prestigious recording studios in the world. Offering full orchestral recording capacity, it is the birthplace of many Oscar-winning and nominated scores, including Atonement (Dario Marianelli), Phantom Thread (Jonny Greenwood) and Interstellar (Hans Zimmer).

      Go behind the scenes with Audio Network composers at AIR Studios:

      Abbey Road Studios

      Probably the most iconic recording studio in the world, Abbey Road Studios have been hosting the great and good of music since 1931, including Sir Edward Elgar, The Beatles, Pink Floyd and Aretha Franklin. Blockbuster scores recorded there include Skyfall (Thomas Newman), The Lord of the Rings Trilogy (Howard Shore) and Black Panther (Ludwig Göransson).

      Watch Audio Network-composer James Brett at Abbey Road Studios:

      School Farm Studios

      Owned by Audio Network-founder Andrew Sunnocks, Essex’s School Farm Studios combine world-class facilities with industry-leading engineers. From jazz to classical, many of the world’s leading composers have recorded here including Tim Garland, Paul Clarvis and Debbie Wiseman OBE.

      Watch Audio Network-composer Tim Garland working in situ at School Farm Studios:

      Vienna Synchron Stage

      Austria’s premiere recording facility offers the flexibility of recording everything from chamber music to full orchestras. Some of the scores created here include Captain America: Brave New World (Laura Karpman), (Mission: Impossible – Dead Reckoning (Lorne Balfe), The Crown (Hans Zimmer) and Guardians of the Galaxy Vol. 3 (John Murphy).

      Find out more about the best recording studios in the world in our blog.

      Choose Audio Network

      With over 280,000 premium, pre-cleared tracks, recorded in the world’s finest facilities, at Audio Network we’re perfectly placed to bring your campaign to life. From epic orchestral music to hip hop, drama to lifestyle, background music to stings, we have every musical and production genre covered, with world-class compositions created by leading artists, composers and producers from all four corners of the globe. And with stems and cut-downs available on selected tracks, our music can flex to support your story.

      Whether you’re after background music or looking to overhaul your sonic branding, we make it easy for our clients to find the right music. We offer curated collections and playlists, plus super-fast AI-powered search tools and the ability to filter search results by musical style, mood, instrumentation, BPM, key, lyrics and more.

      Read All About It

      So now you know how world-class recording studios can bring your campaign to life, why not dig into some more of our blogs, from how to find production music for ads and stay on budget and what rights do I need to clear for my podcast as a brand to how to license a song for video and how to find music for YouTube videos,  TikTok or Instagram.

      Need Music for Your Project?

      At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

      HOW WORLD-CLASS RECORDING STUDIOS BRING YOUR CAMPAIGNS TO LIFE Read More »

      ai music

      WHY BRANDS SHOULD CHOOSE REAL ARTISTS & COMPOSERS, NOT AI MUSIC

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        From the earliest synthesisers to today’s digital audio workstations, technology has always shaped the way music is created - and AI is simply the next chapter in that evolution. Its potential to enhance creative tools and streamline production is undeniable. But no matter how powerful these innovations become, we believe the role of the artist must remain at the heart of music.

        At Audio Network we only work with music by real artists. We invest in human talent, commissioning the brightest and best artists, composers and producers to record at the world’s finest studios. That means you can browse our catalogue in the confidence that you will only ever find real composers’ music, all with the correct licenses for brands and businesses.

        In this blog we dig into the risks of AI-generated music and explain how our search tools can speed up your search for the perfect track, whether you’re seeking safe music for marketing videos or branded content music.

        What Are the Drawbacks to Using Generative AI Music?

        For time-pressed and the budget-conscious marketing professionals, opting for AI-generated music could seem like a no-brainer: after all, you simply open up your AI music generating software, type in your prompts and wait for some music to emerge. But by opting for AI music, you’re leaving your brand open to a number of significant risks:

        Originality - AI music generators are trained on existing music catalogues, meaning they simply regurgitate what they ingest.

        Legal issues - Because AI music generators regurgitate music that already exists, the music they produce may contain significant chunks of copyrighted material, leaving you open to legal claims and possible takedown requests. To learn more about music copyright for businesses and music licensing for brands, head to our guide to music licensing and our music licensing glossary.

        Another potential legal minefield presented by generative AI is its ability to mimic or clone famous voices. This was illustrated by the controversy around 2023 viral hit ‘Heart On My Sleeve’, which received takedown requests from Drake and The Weeknd – the two stars it mimicked.

        Authenticity - AI music generators are only as good as the data they’re trained on. As Vox reports, “Today’s AI models are liable to exclude vast swaths of music, especially from musical traditions that predate recording technology and come from non-Western origins. As currently designed, they are more likely to produce stereotypical sounds within a genre or style than they are to produce anything peculiar, let alone innovative or interesting.” In opting for these so-called “safe” and predictable choices, AI stunts the diversity of music on offer.

        Brand values - The music you select for your campaign ultimately reflects the ethics and values of your brand. By using AI-generated music rather than authentic music for marketing, you are essentially telling your audience you don’t value or don’t wish to invest in human creativity.

        Audio Network & AI

        In terms of emotion, experimentation, storytelling and sensitivity to cultural sensibilities, there is simply no substitute for a human composer. That’s why you will never find AI-generated music at Audio Network.

        Created by industry-leading composers, producers and artists, our catalogue of more than 280,000 high quality tracks offers brands and businesses a whole world of creative choice. And because we own both master and publishing rights, there are no copyright risks as there are with AI music.

        We see AI as a supportive tool that helps us work smarter and faster, and therefore our website now features lightning-fast, AI-powered search to help you discover the perfect track from thousands spanning every style, mood, and genre. These advanced tools are designed to enhance human creativity, not replace our human-crafted, commissioned, recorded, and produced music:

        Prompt Search - Enter a description of your content, a scene, or the emotions you want your audience to feel, and we’ll generate a playlist full of music options within seconds.

        Audio Search - Found a song you like? Paste the YouTube, Spotify, TikTok, Apple Music, Vimeo or SoundCloud link into the Audio Search tool and we’ll return tracks with a similar style and feel from our catalogue. You can then filter the results as you normally would to narrow down your search.

        Start exploring our catalogue now and discover a wealth of high quality marketing music and licensed music for brands.

        Discover More

        So now you know why brands should choose real composers, not AI music, why not check out more of our blogs, from how Audio Network helps you collect every penny of your music publishing revenue and how to select the right music for your brand to busting music licensing myths and music licensing 101: a marketer’s guide.

        Need Music for Your Project?

        At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

        WHY BRANDS SHOULD CHOOSE REAL ARTISTS & COMPOSERS, NOT AI MUSIC Read More »

        SOUNDWAVES

        MUSIC LICENSING 101: A MARKETER’S GUIDE

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          Confused by music rights? Looking to secure a song for your marketing campaign but unsure of all the licensing options and legalities? You’ve come to the right place.

          Think of this blog as music licensing 101, aimed specially at marketers. In it we’ll be covering why licensing matters in 2025, sharing the current UK legal context around licensing, and explaining how brands can safely use music on social media, as well as on YouTube and traditional broadcast channels. So if you’re umming and ahhing about music licensing for marketing videos or how to license music for advertising, wondering, ‘do businesses need a music licence?’ or simply need a little help finding the perfect music for business with the correct clearances, read on.

          Why Music Licensing Matters

          When it comes to music licensing for marketers, what do you need to know? Well, if you intend to use copyrighted music for commercial use, you’ll need to secure the correct licences. Failure to do so could result in legal challenges, takedown requests and reputational damage, ultimately compromising brand integrity.

          The rights you will need include:

          • Dubbing (master) rights – These rights allow you to use a specific sound recording of a musical work in your project. The copyright owner is usually the record company or the recording artist directly.
          • Synchronisation (sync) rights – These allow music to be used ‘in sync’ with moving images and cover any form of content, from film to TV, games to podcasts. To obtain sync rights, you will need to contact the published of the music. Sync rights are applicable to all music, unless the music falls within the public domain (usually when the composer died more than 70 years ago), and even then you would still require master rights.

          In some instances, you will also require performance rights.

          • Performance Rights – These allow you to play music in public, be that at an event or on a website. In the UK, you can obtain these rights from PRS for Music, and they are the responsibility of the venue or website owner.

          Read more about these in our guide to music licensing and our music licensing glossary.

          How Brands Can Safely Use Music on Social Media

          It doesn’t matter just how long the piece of music you use is – licences are required for all short-form and social content. And because much marketing content is global, it’s critical that licences are global too. To ensure your marketing content isn’t taken down from the platform on, you should ensure you secure master and sync rights from the rightsholder.

          The process of securing the correct licences can be time-consuming and complicated, which is why licensed music libraries are a great option. Here at Audio Network, we offer a huge range of licensed music for business.

          How Audio Network Can Help You With Music Licensing for Content

          Whether you’re interested in licensing music in corporate video or for social content, we’re here to help. Trusted by major brands, agencies and broadcasters, the music in our world-class catalogue was created specifically for production use, meaning that we own both the master and publishing rights.

          From YouTube to traditional broadcast media, our music is licensed for multiple platforms, and we offer flexible, global licences, tailored to the project you’re working on, so you’re only ever paying for what you need. And with copyright claims or legal issues off the table, you’re free to dedicate all your energies into making your marketing campaign the most compelling it can be.

          In terms of our catalogue, we’re simply unbeatable. With more than 280,000 high quality tracks, covering every single genre, style and mood imaginable – and with stems and cutdowns available on request – we offer our customers a world of choice.

          Thanks to our super-fast AI-powered search tools, it’s easier than ever to find the perfect soundtrack. Use Audio Search to search our catalogue with any YouTube, Spotify, TikTok, Apple Music, Vimeo or SoundCloud link, and filter results by BPM, key, vocals and more. We also offer hand-curated collections and playlists, including regularly updated playlists of background music and new releases. For a more personal approach, we offer a music consultancy service, operated by our expert team who are well versed in UK licensing laws.

          Read All About It

          So now you know all about music licensing for marketing, why not dig into some more of our licensing-themed blogs, from busting music licensing myths and why licensing music for social media is a smarter choice than using free libraries to how to license a song for video and how to find music for YouTube videos,  TikTok or Instagram.

          Need Music for Your Project?

          At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

          MUSIC LICENSING 101: A MARKETER’S GUIDE Read More »

          christmas content

          HOW TO GET AHEAD WITH YOUR CHRISTMAS CONTENT

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            Everyone knows that the holiday season is a boomtime for brands and businesses, but are you aware how the numbers stack up? According to the Bank of England, the typical UK household spends around £2,460 in a month. In December that rises by £713 – a whole 29% more than the average month. And with the rise of online shopping and of promotional events such as Black Friday and Cyber Monday, the engagement windows are longer than ever, seeing the public getting ahead with their festive shopping and spending big in November. So, it makes good sense to get your Christmas content sorted in good time so you can take advantage of seasonal spending peaks.

            Whether you’re planning Christmas ads, social content, email marketing, content marketing or influencer marketing, music should be at the heart of your campaign. In this blog we round up some of the best festive music choices on offer at Audio Network and give you some tips and pointers when it comes to creating a captivating Christmas campaign.

            Music Matters

            Brands and businesses generally start planning Christmas campaigns between early summer and September, with a view to launching from October onwards. As with any marketing campaign, music should be considered up front.

            Christmas music is not just for TV either. It can add value to social content and reels including short, snappy holiday videos, to corporate videos including end-of-year recaps and Christmas messages, and to trailers and promos, such as holiday specials and event launches.

            The Christmas campaign soundtrack you select will depend on several factors:

            • The mood of the campaign - Is it playful and light-hearted? Nostalgic and family-focused? A real tear-jerker? You need to select music that mirrors or accentuates the tone of your content.
            • Your audience - If your target demographic is young, you might want to tap into current trends. For an older audience it could be worth considering nostalgic tracks to evoke tradition and transport listeners back to their youth. Or to create universal appeal, you could look to classic Christmas songs. Research your listener’s tastes and see what works for other brands.
            • Your platform - Is your campaign exclusively for TV? It could be worth reflecting that scale with something epic sounding. Or is the music going to need to work across short-form content, including on social media? If so, you’ll likely need upbeat music to engage quickly with audiences and to complement a fast-paced edit.
            • Your budget - Do you have a huge amount of money to license Mariah’s ‘All I Want For Christmas Is You?’ for your xmas ad, or to commission a bespoke piece of music? If not, the most cost-effective, high quality option is to look to a music library like Audio Network for pre-cleared music.

             

            Audio Network’s Holiday Music Collection

            At Audio Network, we offer a large selection of high quality festive music for brands, all licensed for commercial use. To find out more about licensing, visit our glossary.

            Choose from individual albums, or dive into themed playlists and curated collections, covering everything from background music to winning themes, and from traditional carols to contemporary arrangements.

            Some of our playlists include:

            • Beats Christmas - Hip hop updates of festive favourites. Expect sleigh bells, glockenspiel and a healthy sprinkle of 808s.
            • Christmas Orchestral - Featuring arrangements by Debbie Wiseman OBE and Classical Brit-nominee Patrick Hawes, these magical Christmas orchestral pieces range from whimsical to wondrous.
            • Christmas Pop - Up-tempo, romantic and swinging songs, full of sleigh bells and holiday spirit.
            • Winter Warmers - Egg nog, slippers, thick sweaters: there’s nothing nicer than getting warm and snuggly when it’s cold outside, and these songs were specifically created with cosy season in mind.
            • Modern Christmas - Reggaeton carols? Hard-rock Holiday hits? Genre-smashing Christmas originals? We’ve got it all. For more fresh takes on Christmas music for video, dive into our Modern Christmas playlist.
            • Christmas Party - Soundtracking a festive party scene? You’ll want some mood-boosting background music.
            • Traditional Christmas - From ‘Silent Night’ to ‘The Sugar Plum Fairy’, discover traditional arrangements of Christmas classics.

            Alternatively, check out our curated collection, The Holidays, which highlights some of our favourite festive albums and encompasses everything from traditional carols to contemporary tracks, orchestral to big band.

            More More More

            Now you know all about how to find the best Christmas music for ads, why not check out more of our blogs, from Music For Ads: How to Find It Fast (And Stay On Budget), to how to license a song for video and how to find music for YouTube videos, TikTok or Instagram.

            Need Music for Your Project?

            At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

            HOW TO GET AHEAD WITH YOUR CHRISTMAS CONTENT Read More »

            on brand music

            HOW TO CHOOSE ON-BRAND MUSIC

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              In a time-pressed, attention-poor world, first impressions matter. That’s precisely why marketers and brand specialists deliberate over every tiny detail of each campaign to optimise audience impact, ensure positive brand associations and foster longevity.

              Of course, a huge part of every successful marketing campaign comes down to making the right music choices. From audio logos to themes and background music, strong sonic branding is what separates the wheat from the chaff. But in a musical context, what exactly does it mean to be on-brand? And where does one begin when it comes to selecting on-brand music for marketing? These are the kind of questions we’ll be answering in our latest blog.

              Why Music Choice Matters for Brand Perception

              Music matters because it provokes an involuntary reaction, making people feel. By forging these unspoken, emotional connections with your audience, you can get a huge head start when it comes to building brand loyalty.

              One important factor to consider is the quality of the music you use. For example, if you employ rights-free music readily available to the masses, you may cheapen your brand through over-exposure. Equally, if the music you use has poor production values, that will negatively impact on the perception of your brand.

              Music is also a vital tool when it comes to shaping the narrative of a campaign. Select upbeat, high-energy music to convey a sense of optimism and excitement, or slower, more minimalist music to imply luxury, à la Mark and Spencer’s use of Fleetwood Mac’s ‘Albatross’.

              What Does It Mean to Be On-Brand?

              To be “on-brand” in a musical context, means selecting the right audio cues to create an image that reflects your identity and product or service. Naturally, what that sounds like will depend on your brand and the story you’re telling, but by staying on brand you build familiarity and trust and push your narrative forward.

              Considerations include the tone, mood, tempo, genre, production choices and any lyrical themes. So, when it comes to selecting music for brands and music for business, think hard about your core messaging and the story you want to communicate.

              Tips for Picking the Right Track

              Begin by looking at your brand identity. Select five words that describe your brand and think about the values you want to communicate. Are there any existing audio guidelines you need to adhere, such as a signature jingle or audio jingle?

              Next, look at defining your campaign objective. What emotions do you hope to trigger with your campaign? And what is the action you want your audience to take? For example, you might wish to encourage feelings of joy or nostalgia, a sense of urgency or of trust, with the aim of prompting your audience to subscribe to or sample your product. It’s vital too to consider where your marketing will exist. If it’s purely for social media, such as TikTok, Instagram or Facebook, you will likely require different audio edits or mixes to TV and radio.

              Look at your target audience, and consider what music resonates with them. Gen Z or Gen Alpha will likely respond better to trending tracks, high-energy beats or lo-fi bedroom pop, while premium consumers might favour orchestral music or minimalist electronica. Always keep the cultural context in mind – selecting the wrong genre can create a jarring listening experience that is alienating.

              It’s crucial too to consider the pacing of your musical choice, to ensure it supports the storytelling arc of your ad. If it’s a video containing lots of sharp cuts and energetic visuals, you might want to consider an upbeat track, and if you’re more focused on emotive storytelling, dial down the pace and choose atmospheric music or tracks with a dynamic build. Remember that music should never compete with the edit – it should support it. Equally, if you’re choosing music featuring lyrics, those words should reinforce the campaign message rather than detract from it.

              It's also vital that you test the track. Try playing the track without the visuals – does it still feel on-brand? You could also share it with your wider team to see if it elicits the desired emotional response.

              Stay On-Brand With Audio Network

              At Audio Network we have decades of experience of assisting marketing managers in keeping campaigns on-brand, helping tell iconic stories for the likes of Coca-Cola, Vice, Disney and Nike. Our expert team are always on-hand to consult on your campaign, supplying curated playlists of suggested tracks, and helping you navigate our expansive catalogue to find the perfect track.

              With over 280,000 tracks to choose from, spanning every genre, mood and style imaginable, we offer a wealth of musical choice. We also offer AI-powered search and tools that allow you to filter results by track duration, tempo, mood, production genre, BPM, key, metre, lyrical content and more, meaning it’s never been simpler for you to find the right track fast. And of course, all of our music is licensed worldwide in perpetuity, meaning you don’t have to worry about legal challenges. You can find out more about music licensing in our guide to music licensing, and our music licensing glossary.

              A Checklist for Staying On-Brand

              In summary, when you’re selecting music for your project, here are the things you need to consider to stay on-brand:

              • Does the music for my brand reflect our core identity and values?
              • Does the tone of the track match our campaign’s emotional goal?
              • Does the track’s pacing fit with the ad’s editing and storytelling?
              • Does the track’s tone fit the campaign’s emotional goal and support the call to action?
              • Stylistically, does the track resonate with our chosen demographic?
              • Is the track’s cultural context appropriate for the audience?
              • If using a song with lyrics, do they reflect/help further the campaign’s message?
              • Does the music work on the platform it’s intended for?
              • Do the melody and mood complement the visuals rather than compete with them?
              • Does the music for my business fit with existing sonic branding?

              Read More

              So now you know all about on-brand music why not dig into some more of guides, covering everything from podcast music rights and production music for ads to music licensing myths. We can also show you how to license a song for video and how to find music for YouTube videos,  TikTok or Instagram.

              Need Music for Your Project?

              At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

              HOW TO CHOOSE ON-BRAND MUSIC Read More »

              THE FOUNDER’S FAVOURITES: STORIES BEHIND THE MUSIC

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                Since day one, Audio Network has built a rich catalogue of music that covers every genre, mood, and moment - from sweeping orchestral pieces to unforgettable hits.

                To celebrate this journey, our founder Andrew Sunnucks has curated a special Founder's Favourites playlist, selecting tracks that hold unique stories and memories for him.

                Here, Andrew shares the stories behind these standout tracks - from iconic studio sessions to surprising moments of inspiration...

                Asking me to compile a list of my favourite Audio Network tracks is like asking a parent to choose between children. Most of our output over the past 25 years has been written by my friends.

                I decided, the only hope was to list tracks which have a story worth telling, and so that is what I decided to do, and these are the stories.

                Whistling Willie

                I have fond memories of recording this with the strings of the Royal Philharmonic Orchestra. Ray Davies was a genius at vintage string writing because he’d played with all the greats from the era. He conducted one rehearsal take of this, threw the score over his shoulder and said, “move on, that’s the best you’re going to get out of this lot”. 

                Mars

                This was one of the first large orchestral tracks we did. I asked Terry and Nick to build the track in clear sections from the slow legato strings and harp through to the big finale with choir, percussion and full orchestra. It was an immediate hit when we released it and still sounds great nearly 17 years after we recorded it. 

                Sideways Like a Crab

                This track has become really quite legendary and even has its own Facebook page where editors discuss where they’ve used it – it might even have been a bit over-used at one point! I saw the whistler perform with the Ukulele Orchestra of Great Britain (yes, really) and booked him for the session and the track led to a series of crustacean themed titles. See Lobster Tureen!

                 Book Of Secrets

                Both of the composers on this track, David O’Brien and Chris Egan are old friends of ours and both work in very different areas of composition. It was lovely to bring them together to collaborate on this and I think the results speak for themselves. 

                The Sundance Singers

                One of the very early sessions for Audio Network in about 2002. All the parts are sung by just 2 singers, Ben Parry and Joanna Forbes who were both in the Swingle Singers. The idea arose from some jingles Paul Mottram and I did for the Steve Wright in the Afternoon show on Radio 1 back in 1990. We continue to work together 35 years on. 

                Bosque Renewed

                We very occasionally re-record earlier works to bring them up to date. This track was popular, I think partly because of its quirky 5/8 metre which keeps the listener on edge, but the original version had sampled instruments – and our rule is to do everything for real, so we did! The piano part is very tricky and it was a challenging session, but it remains an intriguing track. 

                 Sturm und Drang

                As I remember it, Paul wrote this partly inspired by Vivaldi’s storms sections in Four Seasons. I remember the session well because it was one of our earlier Abbey Road sessions with the RPO and the fire alarm went off and we all had to wait in the car park. Stressful when we had a lot to record. 

                The Flag

                Written by Oliver Ledbury, this was to replicate an American fanfare/remembrance scene. I remember thinking how well Oliver had interpreted and executed the brief.  

                Hidden Past

                No list of mine would be complete without a few Terry Devine-King tracks. Terry is a very old friend and we’ve worked together since 1990. He can turn his hand to a huge variety of styles and remains one of the company’s most popular composers. There’s something about this track’s melody which I think is just about perfect. 

                 Lambeth Lady

                John Etheridge played guitar with Stephane Grappelli so there really is no one better to get to do a Hot Club project. We recorded this in a tiny studio in Leytonstone, East London with the amazing Chris Garrick on violin. 

                Gimme That Swing

                A few years’ ago there was a huge craze for Electro Swing and this was one of the tracks we did with Bob Bradley, Steve Dymond and singer Cissie Redgwick. I loved the style which combines vintage swing with an electro edge. 

                 Lobster Tureen

                We had a phase of naming tracks after crustations! Don’t ask me why, but after the success of Sideways Like a Crab, we had Prawn in the USA, Prawn to be Wild and this one, Lobster Tureen. You have to understand that we have to come up with a lot of titles so we should be forgiven for sometimes exploring unlikely themes! Recording with Igor is always hilarious, with frequent mandatory stops for Vodka.  

                 Gingerbread Shoes

                I have only ever known two people who totally understand how to do the classic Hollywood 1950s sound. Ray Davies and Andrew Cottee. We recorded this in Abbey Road and the players loved recording it because the arrangements are perfect, easy to play and all ‘fell under the fingers’, which is the ultimate compliment a player can give to an orchestrator or composer. 

                Cheeky Swing

                Dave Bishop (Bish), Bob Bradley, Adam Dennis and Chris Egan are all old friends and this project came about to showcase the talents and adaptability of all of them. Somehow the performances all sound so fresh it reminds me of the fun we had on the sessions. I am particularly proud of the way Audio Network brings people together, creates new friendships and collaborations which makes music that none of them would have done individually. 

                 Speed Kills

                This is a newer recording than most on my list. The Flight have a way of creating their own electronic palettes and not relying on simple ‘out of the box’ sounds that everyone else uses. Their music always sounds different as a result and it is a good reminder not to be lazy, but to work on every sound and make your own. 

                 Swing That Shoe

                I did this track with Terry before Audio Network even started. We did it in about 1998 in my and Terry’s old studio in Wardour Street, London. I think we must’ve re-recorded it for Audio Network, because I remember Chris Blackwell played the back of a chair for the drums and it doesn’t sound like that any more! Steve Sidwell is on trumpet. 

                For Our Time

                Another example of Terry’s ability to write a great tune. I had discussed with Terry the need to find new and interesting sounds to combine with piano to create memorable textures and timbres. Terry responded by using a harp, dulcimer and woodwind which he weaves into the tune. We recorded it on a boiling day at Abbey Road and the air conditioning broke down. 

                 Don’t Stop

                I love the vibrancy and life in this track. Bob Bradley is brilliant at making music really vibe and his collaboration with Little Violet was a masterclass in arranging for a classic instrumental line-up and giving it a really contemporary groove. 

                 Numb

                This was a really early Audio Network track and the first project I did with Bob Bradley in 2004. At that time Bob’s use of a muted trumpet with drum loops was really ground breaking. 

                 Riverside Jaunt

                I included this track because it was so well used in the late 2000s and I thought there’d be lots of people who’d enjoy a bit of nostalgia. Tim Garland plays the clarinet brilliantly on it – but told us he wasn’t a clarinet player! I beg to differ. 

                Each of these tracks carries a unique story, born from exceptional collaborations and moments of creative inspiration. They embody the heart of Audio Network - music made with passion, precision, and purpose.

                And beyond their stories, they’re perfectly crafted for content - delivering authenticity, emotion, and impact to bring any brief to life.

                Explore The Founders Favourites playlist today.

                Need Music for Your Project?

                At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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                AUDIO NETWORK

                HOW AUDIO NETWORK HELPS YOU COLLECT EVERY PENNY OF YOUR MUSIC PUBLISHING REVENUE

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                  If you own music rights - whether you’re a broadcaster, production company, or global brand producing original content - there’s a simple question you should be asking:

                  Are you collecting all the money your music is earning?

                  Many rights holders unknowingly leave significant revenue on the table. That’s because collecting global publishing income is complex - especially in an age where music is used across countless platforms, in multiple countries, and tracked by hundreds of societies and systems around the world.

                  At Audio Network, we specialise in solving that problem.

                  25 Years of Expertise, Millions Collected

                  We’ve spent the last two and a half decades collecting publishing revenue for our own world-class catalogue of music, used in everything from global advertising campaigns to award-winning television series.

                  Now, we bring that same industry-leading expertise to our clients - ensuring that if your music is out there earning, you’re getting what you’re owed.

                  Why Choose Audio Network?

                  We’re not a generic administrator or a rights aggregator. We're music rights specialists in audio visual content - and we’ve built one of the most advanced, efficient, and transparent revenue collection services in the world.

                  Here’s what sets Audio Network apart:

                  • Unrivalled accuracy
                  • Global reach
                  • Real human expertise
                  • Complete transparency

                  Unrivalled Accuracy

                  We use cutting-edge technology and proprietary data-matching tools to track and identify your music usage across global platforms. If it’s been used, we’ll find it.

                  Global Reach

                  We collect your royalties across our vast global publishing network.

                  Whether your music is playing in prime-time TV in Germany, streaming in Southeast Asia, or airing on a niche channel in Canada - we’ve got it covered.

                  Real Human Expertise

                  Technology only takes you so far. Our in-house team of music rights experts manually validate claims, resolve disputes, and navigate local rules and metadata inconsistencies to make sure no revenue slips through the cracks.

                  Complete Transparency

                  Our reporting is clear, detailed, and client-friendly. You’ll always know where your music was used, how much it earned, and when the money is coming.

                  Who This Is For

                  You should talk to us if:

                  • You’ve commissioned bespoke music for your content
                  • You’re a broadcaster that owns publishing on in-house or co-produced shows
                  • You’re a brand producing original content with custom music
                  • You’re unsure if your existing admin partner is collecting everything you’re owed

                  In short - if you own the music, we’ll make sure it pays you back.

                  How It Works

                  Hear from Andy Williams | Chief Operating Officer

                  Andy shares how we position the service for clients and why it fills a real industry gap.

                  andy williams

                  Which types of clients tend to benefit the most from Audio Network’s new admin publishing service, and why?

                  Audio Network are specialists in providing a publishing administration service for audio visual content. So, any company that produces and owns audio visual content can benefit from a expert in this field to help them maximise their publishing royalties from Performing Rights Organisations (PROs), as well as royalties earned from digital platforms and sound recordings.

                  They would include companies across the media and entertainment sector including film and TV studios, production companies and broadcasters, as well as Brands and businesses that rely heavily on multimedia content.

                  How would you explain the value and importance of having a specialised music publishing admin service?

                  The key point here is that we are Audio Visual (AV) admin publishing specialists, which requires a different set of skills and expertise from regular music publishing.  The latter is focused on the management of rights and royalties for musical compositions, however AV specialists are focused on multimedia content.

                  Over and above the standard services carried out by a admin publisher such as registering works with PROs and collecting and accounting royalties, our service goes much deeper including cue sheet checking and delivery, composer contract checking and production slate and distribution analysis. Our forensic approach to these important additional services, which we have been applying to our own repertoire for the last 25 years, enables us to maximise revenues for our clients and speed up the payment of funds.

                  What are the common concerns or questions you hear from clients about music publishing revenue, and how do you address them?

                  I think the most common situation we come across is that clients are typically locked into long term contracts with their admin publishing provider and they are simply not aware there are any alternative suppliers in the market who specialise in managing AV content and who could be generating substantially more income for them across a whole variety of channels.

                  Hear from Alec Martin | Senior Manager, Publishing Administration

                  Alec gives us a behind-the-scenes look at how our team tracks global usage, works with collection societies, and ensures no revenue is left unclaimed.

                  alec martin

                  How does the publishing team at Audio Network track music usage across so many different platforms and territories to make sure nothing gets missed?

                  There are three main methods that we use to track global music usage. Many of our clients share their sales & distribution data with us - this allows us to capture exploitation of their repertoire across our global publishing network and collect royalties from the point of airing. We combine these reports with the use of Music Recognition Technology to further pinpoint usage.

                  Finally, we analyse suspense and missing cue sheet reports from collection societies around the world, to make sure that any suspended income for our clients is released. Anything missing from incoming royalty statements is picked up by our Royalty Tracking team, who communicate directly with the relevant societies to resolve the matter.

                  What are the biggest challenges when working with multiple global collection societies, and how does your team overcome them?

                  The biggest challenge is dealing with the sheer volume of data we receive from many sources in a wide range of formats. We use several trackers to monitor the status of incoming data while it is processed and the subsequent actions that are taken by the team.

                  Most crucially, while our administration deals are global, they are serviced centrally from our London office. This avoids any cross-departmental or regional delays and allows our team to resolve any territorial issues quickly, efficiently and globally, by making use of our excellent society relationships.

                  What makes Audio Network’s music publishing administration process stand out from other services in the industry?

                  Audio Network’s service is tailored for music rightsholders in audio-visual media, which distinguishes it from a typical publishing administration deal that caters to commercial music. We have created a product based on 25 years of experience publishing our own repertoire, placing an emphasis on the additional needs of AV music rightsholders.

                  Our team play a key role in the post-production process for many of our clients, focusing on cue sheets - these are extremely important documents that can often be neglected, leading to sub-optimal (or non-existent!) royalty collections. Audio Network can oversee the entire cue sheets process, from creation to submission, ensuring optimal royalty collection from the first exploitation.

                  Combined, the features we have discussed create a boutique publishing service for AV music rightsholders and an exciting new option for their music rights.

                  Start Collecting What’s Yours

                  You’ve invested in great music. Now it’s time to unlock its full value.

                  Talk to us today to find out how Audio Network can help you maximise your music’s publishing revenue - globally, accurately, and transparently. Get in touch.

                  Need Music for Your Project?

                  At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                  HOW AUDIO NETWORK HELPS YOU COLLECT EVERY PENNY OF YOUR MUSIC PUBLISHING REVENUE Read More »

                  tv music

                  HOW DOES THE RIGHT MUSIC PARTNER ELEVATE YOUR TV CONTENT?

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                    Great television demands great music. Whether it’s a spine-tingling score for a hard-hitting drama, an atmospheric backdrop for a documentary, or the perfect hook for a new entertainment format, music has the power to elevate content, set the tone, and keep audiences coming back for more.

                    As the official music partner of the Edinburgh TV Festival 2025, Audio Network is proud to stand alongside the UK’s most influential event for the television industry. With decades of experience working across drama, entertainment, factual, sport and beyond, we know what it takes to deliver music that resonates with viewers and supports the creative ambitions of producers, broadcasters and streamers around the world.

                    ETV
                    Photo Credit: https://www.thetvfestival.com/

                    Why Brands and Businesses Should Attend the Edinburgh TV Festival

                    The Edinburgh TV Festival is more than just a gathering of industry insiders - it’s a must-attend event for brands, agencies, and businesses looking to connect with the heart of television and digital content creation.

                    Here’s why:

                    • Unmatched Networking Opportunities
                      The festival brings together commissioners, producers, streamers, creatives, advertisers, and thought leaders. It's the perfect space for brands to make meaningful connections and build long-term collaborations in the content space.

                    • Stay Ahead of Trends
                      From keynote speakers and behind-the-scenes panels to innovation showcases and market forecasts, attending the festival gives brands insight into where TV and media are headed - and how music, tech, and storytelling are evolving.

                    • Creative Inspiration at Every Turn
                      Whether you're a marketing leader, brand manager, or creative agency, the festival is a goldmine for inspiration. See first-hand how compelling music, visuals, and storytelling can elevate a brand’s message or campaign.

                    • Partnership Potential
                      Brands that want to align with powerful storytelling and influential content creators will find unique partnership opportunities across genres and platforms.

                    Music That Makes an Impact

                    Our catalogue is more than just a library - it’s a carefully curated collection of over 280,000 high-quality tracks, all cleared for global use across every platform. From sweeping orchestral scores recorded at Abbey Road Studios to cutting-edge contemporary tracks crafted by emerging artists, every piece is designed to help storytellers bring their vision to life.

                    Recent projects have resulted in Audio Network music featuring in some of the most talked-about programmes on TV. From gritty crime dramas and powerful documentaries to light-hearted reality shows and primetime entertainment, our music doesn’t just fill space - it drives emotion, builds atmosphere, and defines the identity of a programme.

                    Exclusive Content from World-Class Composers

                    A key part of our offering is our roster of award-winning composers and producers. Working closely with the creative community, we deliver exclusive content you won’t find anywhere else. Composers like Lorne Balfe, Debbie Wiseman, and Mark Petrie bring decades of expertise, crafting original works that are bold, distinctive, and production-ready.

                    This blend of established talent and fresh new voices means Audio Network can provide the perfect track for any brief, whether you’re cutting a high-budget drama, developing a documentary for a global audience, or producing fast-turnaround factual content.

                    Supporting Every Stage of Production

                    We know that music needs vary throughout the production process, and our team is here to help at every stage. Whether you’re pitching an idea and need the perfect track to set the mood, cutting together a sizzle reel, or delivering the final episode of a series, Audio Network gives you the tools and support you need to succeed.

                    Our intuitive search platform makes finding the right track fast and simple, while our experienced music consultants are always on hand to offer tailored recommendations. And because every track is cleared for use worldwide, you can focus on your creative vision knowing the licensing has been sorted.

                    A Trusted Partner for the Industry

                    Being part of the Edinburgh TV Festival is about more than just showcasing our catalogue - it’s about supporting the industry and celebrating the creativity that drives television forward. The festival provides a unique opportunity for collaboration, inspiration and innovation, and we’re proud to play our part in helping producers and broadcasters create unforgettable content.

                    As the official music partner, Audio Network is deeply embedded in the festival’s mission to champion storytelling and talent across every platform and genre. We're not just a music provider - we're your creative partner in making content that connects.

                    So, whether you’re developing a gritty new drama, delivering a powerful factual series, shaping the next big entertainment format – or a brand looking to make an impact in the content space - Audio Network is ready to help you make it happen.

                    Need Music for Your Project?

                    At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                    HOW DOES THE RIGHT MUSIC PARTNER ELEVATE YOUR TV CONTENT? Read More »

                    music for podcasts

                    HOW TO CHOOSE THE RIGHT THEME MUSIC FOR PODCASTS

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                      The world of podcast content is ever-expanding, with new pods launching every week. How do you make yours stand out? One of the key elements is your podcast music.

                      We’re here to offer the expert guide to what makes a great podcast theme; the impact of music on mood and tone; its importance in storytelling and what you need to consider when you’re choosing your podcast theme song.

                      Why Theme Music Matters

                      First up, you need a memorable podcast theme that’s destined to become an earworm. First impressions count and your theme music or song will help to guide your listeners and give them an instant insight into your content, hooking them in within the first few seconds.

                      Whether you’re doing a deep dive into pop culture, serving up daily or weekly insights into politics and current affairs, creating the next must-listen true crime series or launching a narrative podcast or audio drama (serialized or anthology-style), your podcast theme helps to provide essential sonic branding. Your podcast’s sonic signature delivers instant brand recall and fosters listener retention – both of which are essential in an increasingly oversaturated marketplace.

                      How to Choose the Right Theme Music

                      What mood or tone are you trying to create with your podcast intro? Is it upbeat and lighthearted? Tension-fuelled and mysterious? Calm and contemplative? Authoritative or scholarly? You need to find music that aligns with your podcast’s personality.

                      Part of your music selection process is looking at your target audience. Are they a younger demographic? Persuade them with music that taps into current trends. Targeting older listeners with classic – or classical – music could be the way to go. When you understand your listeners’ tastes, you can pick the music that will resonate with them. Listen to other podcasts that are catering to your ideal audience and pinpoint what makes their podcast theme music effective – whether it’s a genre (pop, rock, indie, country, etc) or a mood. Mellow, ambient music lends itself to more serious topics and a reflective mood, whilst bright, summery pop will make your comedy content sparkle.

                      The other way of looking at it is, what do you want your target audience to feel? Whether you’re aiming for excited, inspired, relaxed or intrigued, the music genre you choose needs to reflect that.

                      When it comes to how long podcast intro music should be, we’d advise keeping it short and sweet – typically anywhere between 15 to 30 seconds.

                      When to Update a Podcast Theme

                      Generally, keeping the same podcast intro for each episode builds familiarity and trust and helps your listeners to settle into their daily, weekly or monthly listen. However, special episodes or stand-alone interviews might benefit from a customized intro. And if your podcast is split into seasons, you could think about updating your intro slightly for each new season. This signals a fresh start, but maintains that consistent overall sound.

                      Sourcing background music for podcasts and podcast jingles follows on from your theme selection. You may need music for an interview bed, for transitions, or to lead into and out of ads or sponsorship reads. These could be cut-downs of the main theme, or reworkings of it, or completely separate stings that align with the mood and tone you’ve already established. Our industry-leading Editors’ Toolkit has hundreds of beds and drones, edit gaps and effects, soundscapes and promo/teaser tracks.

                      When your podcast focuses on storytelling, music can be a key element to ramp up tension or intrigue, excitement and action, wonder and awe or romance and heartbreak. Think of how the soundtracks to your favourite film and TV shows steer and move your emotional dial, and find the music that fits. When you’re painting pictures with words, the right music is even more important when it comes to making your storytelling sing. So, give careful thought to the genre, instrumentalization and tempo of your tracks.

                      Licensing Music for Podcasts

                      You’ve established your mood and tone, you may even have found the perfect piece of music, but do you have the rights to use it? You may think that royalty-free music is the way to go, but you run the risk of using the same tracks as a rival, and sounding generic.

                      When it comes to unique, stand-out podcast music, we have a huge catalogue of high-quality, original, broadcast-grade music with simple, clear licensing. No more rights headaches or weeks spent trying to clear something (and breaking the budget on big-name tracks…)

                      Our in-house experts have handpicked hundreds of tracks that are ideal for podcast themes. Kick-start your search with our dedicated Podcasts playlist, where you’ll find everything from a bouncy, hip hop R&B instrumental to trap with deep bass, or mysterious, ambient piano and pulsing synths.

                      Alternatively, if you’re looking for themes or moods, check out Tension & Drama, the chilled-out ambience of the Zen Den, or transport your listeners instantly to the edge of their seats with Anticipation. And for those transitions or shifts in emotion, our Mood Changes playlist delivers exactly what you’d hope for.

                      When it comes to what kind of music is good for podcasts, we’ve done the hard work for you. Sport, Current Affairs, Lifestyle, Comedy, Romance, True-Crime, Politics, History – the (play)list goes on! Plus there are different mixes and stems available for each track. If you’re still feeling stuck (or overwhelmed by the choice), then you can call on our music experts for creative support.

                      So, now you know where to find the best music to license for your podcast, just browse our theme-worthy tracks, speak to our team, or register for a licence.

                      Need Music for Your Project?

                      At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                      HOW TO CHOOSE THE RIGHT THEME MUSIC FOR PODCASTS Read More »