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TESCO ADVERTS

TESCO ADVERTS: YOUR FULL RUNDOWN

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    We Brits have many options when it comes to supermarkets; thus, marketing is of paramount importance to every UK-based grocery chain. The hardest-working retailer? It’s a close call, but we have to give the crown to Tesco.

    Eager to watch some Tesco ads for yourself? Below, you can find the most memorable (and, arguably, best) Tesco adverts to make it to our screens.

    The Most Memorable Tesco Adverts

    • Tesco advert 2022
    • Tesco Christmas advert 2021
    • Tesco advert 2021
    • Tesco advert 2020
    • Tesco Christmas advert 2019

    Tesco Advert 2022 - 'Tesco Finest Dinner for Two'

    This 2022 Tesco ad – released just before Valentine's Day – pivots around a daughter prepping her father for a big night in with his date.

    Once she discovers her dad's plans of ordering a takeaway, she forces him out of the door and into Tesco. Here he picks up a Tesco Finest dinner for two deal.

    To reflect the cheerful spirit of the ad – especially the interaction between the two main characters – Tesco opted for a happy, uplifting background track.

    Tesco Christmas Advert 2021 - 'This Christmas, Nothing's Stopping Us'

    Christmas 2020 was miserable for many Brits as COVID restrictions were tight; thus, the nation was eager to make Christmas 2021 the best one yet.

    To celebrate this shared determination, Tesco created an ad showing everyday people doing everything in their power to make their festive period special.

    Queen’s ‘Don’t Stop Me Now' was used in Tesco's 2021 Christmas ad. Needless to say, the ’70s pop-rock hit is a perfect song choice for an ad that's jam-packed with tenacious individuals determined to be having such a good time.

    Tesco Advert 2021 - 'Tesco Supermarket Sweep, The Life of Rylan'

    In this 2021 Tesco commercial, Rylan Clark – modern-day presenter of ITV game show Supermarket Sweep – takes it upon himself to become the manager of a sizable Tesco store.

    As he parades around the store making executive decisions, the confused, albeit unoffended, staff allow him to live out his fantasy.

    As Tesco eschews music for this particular ad, they rely on dialogue, diegetic music and sound effects to create a vibe that’s inspired by The Office.

    Tesco Advert 2020 - 'Tesco Clubcard, The Power to Lower Prices'

    This iconic Tesco ad released just two years ago follows a woman who discovers the magic of a Tesco Clubcard for the very first time.

    After she zaps products with her seemingly magical Clubcard, prices suddenly lower; naturally, she’s delighted to find she possesses such powers.

    Speaking of power, Tesco opted for Snap! song ‘I’ve Got the Power’ to emphasise the wizardry theme of the commercial.

    Tesco Christmas Advert 2019 - 'Delivering Christmas'

    To lift spirits just in time for the 2019 festive period, Tesco aired a fun-filled commercial that follows one of the brand’s delivery drivers as he travels back in time on Christmas Eve.

    Instead of panicking, the happy-go-lucky worker spreads cheer by gifting those around him with festive treats. Fortunately, he makes it back home in time for the big day.

    ‘Sleigh Ride’ by The Ronettes soundtracks this particular Tesco commercial.

    Personally, we don’t think we could think of a more fitting choice of song if we tried, as, like the ad, the track is Christmassy, upbeat and transports the viewer back in time too.

    Music For Advertising

    New television adverts premiere every day, and those that capture the audience’s attention deploy high-quality background music. After all, if the ears are engaged, the eyes will shortly follow.

    At Audio Network, we’ve got a whole host of alluring background music tracks ready and waiting to be used by advertisers. So, if you’re producing an ad, explore our catalogue via our playlists.

    Eager to read more about music in advertising before you start sampling and downloading tracks? Head to The Edit, where you’ll find a range of ad-focused articles – from adidas to Coca Cola – each of which touches upon how music enhances commercials.

    Need Music for Your Project?

    At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

    SIGN UP

    This page was updated 23/05/2024.

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    AUDIO NETWORK VINYL

    CHINESE ADS: 20 HIGHLIGHTS

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      Why should a brand create marketing content such as Chinese ads specifically for China? Simply put, China is one of the largest markets in the world, and Chinese consumers are more inclined to build a relationship with a brand that makes an effort to target them in relatable and culturally sensitive ways.

      Hence, each year, both local and global brands release adverts that target their Chinese customer base. Evidently, it’s worth their time.

      Below, we run through the best Chinese commercials, including those that feature music from our ever-expanding catalogue of background music.

      Interested in learning more about our production music catalogue? Head on over to our discover and playlists page to begin exploring our high-quality selection of compositions, perfect for adverts, podcasts, television shows and more.

      The Best Chinese Ads:

      • Dove
      • Pepsi
      • Coca Cola
      • Nike
      • Adidas
      • KFC
      • Apple
      • Anta Sports
      • Shanghai Disney Resort
      • Sprite
      • Lego
      • IKEA
      • Sony
      • Honda
      • Gucci x Disney
      • Tmall Fashion
      • Tmall NBA Fans Day
      • Forevermark
      • JD.com
      • Puma

      The Best Chinese Commercials

      Without further ado, let's jump in.

      Dove

      Dove may be an American brand, but its all-embracing ethos remains intact in China.

      For this commercial, Chinese women from various demographics are shown going about their daily activities with healthy, shiny hair. It indicates that all of them use Dove haircare products.

      The friendly tone of the background track sends a message to Chinese viewers that they are welcome to join the Dove club – and celebrate their unique differences.

      Pepsi

      Millions of people in China count themselves as sci-fi and fantasy fans.

      In the 00s, Pepsi made an impression by creating a blockbuster-style commercial that combined the two genres. It’s action-packed, unexpected and, most importantly, exciting.

      As in most sci-fi and fantasy flicks (Star Wars, we’re looking at you), the music reflects the fast-paced plot. Check out similar tracks in our Fantasy and Science Fiction playlists.

      Coca-Cola

      A great way for a Western brand to relate to Chinese audiences is by producing a commercial that celebrates the Chinese New Year.

      Coca-Cola has been releasing Chinese New Year commercials for years, and the animated-meets-live-action commercial released in 2016 is by far our favourite.

      Why? It reminds us that winter is a time for cosying up with your family and getting in touch with your inner child, no matter where you live in the world.

      Coca-Cola may localise their commercials, but they keep their house codes consistent. If you listen closely to the music, you will notice it’s a Chinese take on Coca-Cola’s ‘Taste the Feeling’ anthem.

      Nike

      Nike has produced thousands of adverts over the years, but perhaps the most unorthodox is the ‘Shanghai’s Never Done’ commercial for China.

      Set in Lin’s Finish Line Shop, the charming store owner Mr Lin talks us through his business whilst touching upon the spirit of Shanghai’s Swoosh-sporting athletes.

      ‘Curious’ is perhaps the best word to describe the character of Mr Lin, and the music that plays in the background of the advert is just as mystifying as the main character.

      Find more quirky and strange music in our dedicated playlist.

      Adidas

      In 2017, Adidas acknowledged the importance of individuality with their ‘One in a Billion’ commercial for China – a title that plays on the fact that over a billion people live there.

      Unlike most Western brands, Adidas took the time to pay homage to Chinese culture and represented Chinese people from all different backgrounds. Unsurprisingly, it was a big hit.

      Adidas’s choice of music may be Chinese inspired, but it never feels forced – it sounds more like an homage.

      Discover our collection of high-quality oriental tracks.

      KFC

      For KFC China’s 30th anniversary, a special commercial was created that featured Colonel Sanders (who, we must say, looks great for his age).

      The minute-long advert is super fun and effectively finds a middle point between American and Chinese culture.

      What kind of music does a goofy advert require? Goofy music, of course.

      The country-inspired song reminds audiences that KFC is all a bit of fun, and a KFC restaurant is the perfect place to make happy memories.

      Apple

      Apple has a reputation for producing some of the most creative commercials on our screens, and they work just as hard to impress their Chinese audience as they do Westerners.

      Although the minute-long ad – officially titled ‘Tick Tock’ – has all the trappings of an American or European Apple commercial, the settings are familiar to the Chinese audience, allowing them to relate to the overseas brand.

      Apple know a thing or two about music, so we’re never surprised to hear a song in an Apple commercial that perfectly pairs with the visuals.

      In this instance, the California-based brand has found the perfect track to lend an ‘everyday routine’ vibe.

      Anta Sports

      Chinese sports brand Anta connected to viewers during the 2010s by associating themselves with China’s Olympic athletes.

      The sportswear label sent a message to customers that their gear is good enough for world-class athletes, so good enough for everyone.

      A no-frills sports commercial deserves a loud, proud and powerful track, with relentless energy.

      Creating a sports commercial? Make sure you add our power/energy playlist to tabs.

      Shanghai Disney Resort

      In 2016, Disney brought its Mouse magic to Shanghai by opening the Shanghai Disney Resort in the district of Pudong.

      To advertise the theme park, it created a commercial that, in true Disney fashion, appealed to all the family. It featured fairytale princesses, dastardly pirates and Dumbo.

      Stepping into a Disney theme park is like stepping into another world, and the transportive music used here establishes the idea that the brand-new Disney park is a place where dreams really do come true.

      Sprite

      Sprite proved that they understood and appreciated Chinese culture in 2017, when they released a Chinese New Year commercial starring Chinese hip hop star Masiwei.

      In the 30-second TV spot, Masiwei visits his family home to celebrate the annual holiday – and was bombarded with typical parent questions such as ‘Have you found a girlfriend yet?’.

      The Masiwei song from the commercial is ‘Refresh’.

      The lyrics are relevant to the commercial, and the video for the single features dozens of cans of the soft drink.

      Lego

      Many of us treasure childhood memories of playing with Lego bricks, and it’s no different in China.

      For Chinese New Year 2021, Lego created a commercial that shows how Lego can trigger heart-warming childhood recollections. Neatly, the Danish toy brand ties this into the Chinese celebration.

      Lego opted for an uplifting yet nostalgic track to encourage audiences to relate to the characters.

      If nostalgic music is what you’re after, we would love you to browse our comprehensive collection of nostalgic background tracks, ideal for any creative project.

      IKEA

      During the 00s, IKEA released a super-short commercial in China that’s been on our minds ever since. It’s just so clever!

      The commercial follows a young mum who lives in an apartment with her husband and their child.

      As the woman goes to collect the post from their mail box, she sees a vision of herself and her family inside the box, in an idyllic living room. She closes the box and open it again to find the new IKEA catalogue.

      The 15-second commercial does not feature music, but audiences are treated to a few sound effects. Check out our selection of sound effects in our neutral SFX playlist.

      Sony

      Japanese brand Sony used humour to recruit Chinese consumers in 2014, with their Handycam commercial.

      The ad focuses on two dads on holiday struggling to record footage of their families, while a third dad sits back and relaxes because he is using the Sony Handycam.

      It’s comical, easy to follow and bound to entertain.

      The jazzy, upbeat music that plays throughout adds an extra element of light-heartedness to the narrative.

      Honda

      We never thought a Honda commercial could be exciting until we witnessed the Japanese car manufacturer’s 2021 Honda Civic Commercial.

      The Chinese commercial shows off the updated features of the model and portrays it as the next ‘it’ car. The power of marketing, alright.

      The high-octane music purposely exaggerates the car’s bad boy attitude. Who knew a Honda could have so much vim?

      Our Chinese Ad Syncs

      Looking for a bit more inspiration? Check these awesome Chinese ads that have used our music.

      Gucci x Disney

      Gucci and Disney – two brands at the apex of their game – recently teamed up to create a magical collection of luxury garments and accessories.

      To advertise the collaboration, Gucci invited six influential fashion bloggers and their loved ones to Shanghai Disney Resort and dressed them up in Gucci x Disney pieces for an enchanting campaign film.

      The heart-warming music is redolent of a track from a Disney fairytale. Check out our Magical/Mystical playlist for similar tracks.

      Click here to watch!

      TMall Fashion

      Chinese platform TMall is many things, including a fashion retail space.

      To promote their Spring / Summer 2019 collections, the company released a stylish commercial that follows a diverse group of young sartorial connoisseurs as they express themselves through their hobbies, including skating, running and dancing.

      To complement the retro attire sported by the style-savvy individuals, TMall opted for Tobin, Meegan and Gavita’s 1950s-inspired track, ‘I’m Sorry’.

      Click here to watch!

      chinese ads

      Tmall NBA Fans Day

      Western sports are followed by millions worldwide, and one of the most popular in China is American basketball.

      In fact, the NBA is so popular there that Tmall hosts an NBA Fans Day that allows China-based fans to interact with NBA content.

      To spread the word, Tmall released a commercial that celebrates NBA devotees.

      The sporty Audio Network track featured in the Tmall NBA Fans Day commercial is upbeat and exciting, capturing the spirit of the NBA crowd.

      Click here to watch!

      chinese ads

      Forevermark

      Forevermark – a subsidiary of De Beers – is one of the most popular diamond companies in China.

      The brand’s 2018 commercial tells a beautiful yet realistic story that includes a proposal and a wedding. Naturally, the brand uses these special moments as an opportunity to showcase its elegant diamond rings.

      What makes Forevermark’s four-minute-long love story so appealing is the delicate song that plays throughout the entire commercial. In case you’re not familiar with it, it’s London singer-songwriter Tom Rosenthal’s ‘Go Solo’.

      Like his sound? Check out more Tom Rosenthal tracks here at Audio Network.

      Click here to watch!

      chinese ads

      JD.com

      In China, everybody is already familiar with the Beijing-based e-commerce company JD.com.

      For this reason, the brand uses its marketing budget to celebrate important dates in the Chinese calendar, such as Qixi Festival (Chinese Valentine’s Day).

      The 2018 JD.com Qixi Festival commercial is cutesy, fun and infectious. It encourages viewers to take a moment to smile.

      JD.com uses the Christmassy track ‘Naughty List’ by Bob Bradley, Adam Dennis and Abigail Alton. Surprisingly, the festive hit works perfectly well.

      Click here to watch!

      chinese ads

      Puma Winter

      Across the world, Puma is renowned for attracting offbeat individuals – those who have a wardrobe filled with retro pieces that evoke a too-cool-for-school vibe.

      In 2019, the German sportswear label released a Chinese commercial that promoted the brand’s winter collection in a simple yet effective way.

      Downloaded straight from our catalogue, the background music track used in Puma’s 2019 Chinese ad is a hypnotic song that adds an element of mystery.

      Click here to watch!

      chinese ads

      Music For Your Foreign Advertisement

      If you’re looking to produce a commercial for an overseas market, we suggest you keep our wide-ranging catalogue of compositions in mind. We also recommend that you take time to explore our content page The Edit, where you can seek inspiration and expertise.

      DISCOVER ORIENTAL MUSIC

      Need Music for Your Project?

      At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

      SIGN UP

      This page was last updated 05/03/2024 and 11/07/2024.

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      DOMINOS COMMERCIALS

      DOMINOS COMMERCIALS: OUR FAVOURITES

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        In this article we cover Domino's pizza 80s commercials, new Domino's commercials and so much more! Interested? Keep on reading.

        Fittingly, Domino’s most effective commercials – we’re talking the kind on par with adidas, Nike and Gillette commercials – seek to remind viewers that they can always rely on the restaurant chain to add some happiness to their life.

        Here, we run through the best Domino’s commercials of all time – including the famous Ferris Bueller’s Day Off-inspired commercial, The Simpsons commercial and the new Domino’s yodel commercial. As usual, we’ll be drawing your attention to the music used in each commercial and providing you with links to relevant playlist pages.

        10 Best Domino’s Commercials

        1. New Domino’s Commercial – Yodel

        If you’ve been watching ITV’s Love Island, Channel 4’s Rick & Morty or any other show on British broadcast television this summer (2021), you’re bound to have seen the rib-tickling yodelling Domino’s commercial. Essentially, the plot focuses on a 20-something man communicating with his friends by yodelling from the balcony of his high-rise apartment. Thanks to the subtitles, we know that the yodelling translates into a Domino’s order, which explains why the group of lads are pictured eating Domino’s together at the end of the commercial.

        Music: Domino’s eschews using a background track for this commercial to ensure that the focus of the commercial is the rhythmic yodelling. Personally, we feel it wouldn’t hurt if they made use of one of our yodelling tracks at some point during the commercial. Just saying...

        Explore other impressive ads released in our Best ads of 2021 article.

        2. Domino’s Salad Commercial

        We’re all well aware that there are healthier food options to choose from than pizza; and, according to the Domino’s salad commercial, Domino’s are also well aware of this fact. The most extreme example of a healthier meal is, of course, a salad.

        In this commercial, Domino’s announces that it has added salads to the menu to ensure that those who are concerned about their diet can still order Domino’s with the rest of their friends and/or family.

        Music: The piano-led music used in this ad changes with the mood of the commercial. First, the music reflects the sad aura of the family who’d rather be eating Domino’s than salad, but then uplifting strings and percussion instruments are introduced to the track to create a more positive vibe when Domino’s salads are officially announced.

        3. Domino’s Emoji Commercial

        In 2015, Domino’s had fun with the idea of parents being emoji illiterate by creating a commercial that follows traumatised parents who are struggling to communicate with their children over instant messaging services. To help these parents, Domino’s advertises their emoji literacy cards that aim to help bring those struggling to understand the language of emojis up to speed. The ad also advertises a new service in which Domino’s customers can order a pizza to their house by simply messaging or tweeting a pizza emoji to the American fast-food brand.

        Music: The commercial's style is manifestly indie-doc inspired; fittingly, the music is emotional, stirring and excessively dramatic. The use of such a serious composition makes this commercial even more hilarious than it already is as it almost feels inappropriate to laugh at the distressed characters.

        4. Joe Keery Domino’s Commercial (also known as the Ferris Bueller Domino’s Commercial)

        During the latter half of the 2010s, most young people began to wish they had grown up in the 1980s thanks to one television show, Netflix’s Stranger Things. Domino’s jumped onto the era-focused hype and hired star of Stranger Things Joe Keery to feature in a commercial inspired by 80s cult-classic flick Ferris Bueller’s Day Off. The result? A truly nostalgic viewing experience.

        Music: Appropriately, the music of the Joe Keery Domino’s commercial is 80s inspired. The first track that can be heard is a pop power ballad-inspired song created specifically for the ad; the second is a funky composition reminiscent of 80s action-comedy soundtracks; the third is Yello’s world-renowned song ‘Oh Yeah’, famous for featuring in Ferris Bueller’s Day Off.

        Explore our 1980s-inspired music collection over in our 1980s playlist.

        5. Domino’s Delivery Business Commercial

        Three years after the Ferris Bueller Domino’s commercial, the American restaurant chain recreated another iconic 80s movie scene – this time, the scene comes from 1983’s Risky Business. Instead of Tom Cruise dancing around in his shirt and underwear, we see a young Domino’s customer recreate the iconic moment as he waits for his tasty Domino’s order to be delivered.

        Music: Fortunately, for film buffs like us, Domino’s gained a license to the song from the Risky Business scene, ‘Old Time Rock ‘n’ Roll’ by Bob Seger. Looking for something similar? Visit our Rock ‘n’ Roll playlist.

        6. Domino’s Tree Falls On Car Commercial

        Comedy has always been an important part of Domino’s commercials, and one of the funniest Domino’s ads to date is the commercial that’s often dubbed the ‘tree falls on car ad’. As the name suggests, the TV commercial focuses on a man who’s happy to find his pizza is still intact after a huge tree destroys his car. Unfortunately, the man subsequently slips on some nearby which results in the pizza falling face down on the snow-covered ground. Luckily, Domino’s informs viewers that all of their orders come with a carryout guarantee, meaning customers are entitled to a brand-new pizza if anything goes wrong before they can indulge in their order.

        Music: The music of this commercial kicks in after the customer’s unfortunate incidents. As the narrator runs through a carryout insurance explanation, a smooth jazz background track plays that gives the on-screen Domino’s restaurant a welcoming atmosphere.

        7. Domino’s The Noid Commercial

        In 1986, Domino’s introduced a new mischievous character called The Noid to television viewers. The Noid was supposed to embody all of the problems other pizza chains faced when trying to get their inferior pizzas out to their customers; of course, The Noid is unable to attack Domino’s pizzas.

        Music: To complement the animated commercial’s playful vibe, Domino’s opted for a comical brass-led track. If you’re planning on producing a funny commercial, visit our funny/comedy playlist to find the perfect background track for you.

        8. Domino’s The Return of The Noid Commercial

        In 2021, Domino’s released a commercial which introduced Domino’s Nuro self-driving vehicles and re-introduced The Noid. As a Nuro vehicle drives towards its designated destination, The Noid tries everything to stop the vehicle from delivering pizzas to customers.

        Music: Unsurprisingly, the commercial is a lot more cinematic than the original 80s ads featuring the Domino’s antagonist; hence, the pizza chain opts for a grand orchestral adventure song to soundtrack the 30-second TV ad.

        9. Domino’s Nothing Can Stop Us Commercial

        Domino’s are constantly coming up with new, innovative ways to improve the experience of ordering and collecting your food. In 2021, Domino’s USA introduced a two-minute guarantee that ensures all customers who opt for the car-side delivery receive their order within, you guessed it, two minutes. The humorous commercial proves that nothing – not rain, snow, wind or a stampede of zoo animals – will stop a Domino’s employee from providing the customer with their food within the set time. But if they do miss the two-minute mark, the customer is entitled to a free Domino’s pizza when they next order.

        Music: This 30-second commercial is light-hearted and easy to digest. To dial up the cheery tone of the commercial, Domino’s opts for a warm, atmospheric track, kinda like those found in our ambient/atmospheric playlist.

        10. Domino’s Dinner Bell Commercial

        Another of Domino’s recent smart ideas is the Domino’s dinner bell, an in-app feature introduced in the USA in 2018. Once activated, the Domino’s dinner bell alerts all members of a family (or household) that a Domino’s order has been placed and will soon be on the kitchen table. What an awesome way to gather your loved ones together!

        Music: To exaggerate the effect of the Domino’s dinner bell feature for entertainment purposes, the fast-food brand incorporates a drama-filled orchestral track into the commercial.

        Music For Your Commercial

        If you, like Domino’s, would like to take advantage of our ever-growing catalogue of music for advertising tracks, all you need to do is decide whether you’d like to pay as you go or sign up to our subscription service, The Essential Edit subscription.

        If you like the sound of the former option, we encourage you to start your journey to find the track for you by heading over to our production genre playlists page where you can find playlists such as comedy, corporate and sport. Dive into each playlist to find myriad background tracks you can sample.

        Need Music for Your Project?

        At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

        SIGN UP

        This page was last updated 07/03/2024 and 23/05/2024.

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        BURGER KING COMMERCIALS

        BURGER KING COMMERCIALS: YOUR COMPLETE LIST

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          Rivalry is at the core of the fast-food industry; hence, an effective marketing strategy is crucial to a fast food brand’s success. One restaurant chain that impresses audiences year after year with its television commercials is Burger King - their Burger King commercials are truly something.

          Founded in Jacksonville, Florida, Burger King has provided the world with mouth-watering meals since the mid-1950s. And in 1958, the company aired its first television commercial on Miami’s VHF – ever since, Burger King has consistently used the advertising medium to tempt consumers.

          Here, we take a look at the best Burger King commercials from over the years and touch on how music – including tracks from our catalogue – has played a part in bringing the ad to life. We will also be sure to highlight playlists that may be appropriate for any projects you’re currently working on.

          Best Burger King Commercials Ever

          New Burger King Commercial

          Burger King’s latest commercial promotes the fast food company’s new burger, the hand-breaded Ch’King.

          Said to be tasty enough to rival their classic Whopper burger, the Ch’King was organically causing a storm on social media thanks to its reportedly ‘delicious’ taste. Shrewdly, Burger King used this feedback to their advantage and incorporated real-life reactions into an ad that creates more hype around the latest addition to their menu.

          Music: To inject more drama into the ad and emphasise the ‘life changing’ experience of indulging in a Ch’King burger, Burger King opts for a stirring, cinematic track led by electrifying strings.

          To discover similar tracks, feel free to head on over to our drama production music playlist.

          Burger King Commercials 2021

          During the COVID-19 pandemic of 2020-2021, advertisers struggled to strike a balance between being entertaining and sensitive when addressing the morbid state of the world – ergo, many brands chose to completely ignore our adjusted way of life.

          In 2021, Burger King bravely embraced new norms with a commercial aptly dubbed ‘Confusing Times’. At the very end of the ad, the narrator suggests that it’s during confusing times that we should dare to try something new, like their meat-free Impossible Whopper. We, for one, appreciated the light-hearted take on the current climate.

          Music: The music that plays throughout the ad reflects the current mood of millions worldwide – it’s sombre, dour and emotive, much like the songs in our sad and sombre playlist. Having said that, the music has a blissful, high-pitched moment when the Impossible Whopper is introduced.

          Burger King Commercials 2018

          Year after year, Burger King tricks people with their utterly convincing April Fools pranks to remind audiences that they’re a company with personality.

          In 2018, Burger King released the ‘Chocolate Whopper’ commercial, an ad that persuades audiences to prepare for a dessert burger created with sickly sweet ingredients – viz. chocolate, sugar-coated sweets, strawberry sauce and cake sponge. Interestingly, most viewers were disappointed to discover the menu item wasn’t real.

          Music: The Chocolate Whopper is advertised as a sexy, sinful addition to the menu – we guess it makes sense considering the fictitious burger would be a naughty treat packed with calories. To play on the seductive tenor of the commercial, Burger King opts for a sultry track akin to the compositions available in our sexy playlist.

          Burger King Commercials 2017

          Another holiday the fast-food chain enjoys celebrating is Halloween, and in 2017 they released the creepy #ScaryClownNight commercial just six days before All Hallow’s Eve and one month after the remake of IT hit cinema screens.

          The purpose of the commercial was to advertise a special deal – if a customer came dressed as a clown to a selected Burger King restaurant on the 31st October, they were entitled to a free Whopper sandwich.

          Music: The ad is manifestly inspired by the horror genre, and so is its soundtrack. The eerie song creates suspense, engaging audience members who are desperate to know what will happen next. Repetitive drums are met with brooding strings, spooky piano and Stranger Things-esque electronic sounds to encourage viewers to remain on the edge of their seats.

          Looking for something similar for your next project? Have a listen to our horror playlist.

          Burger King Commercials 2016

          Sometimes, the best way to advertise a new product – or, in this case, a menu item – is to call in a world-renowned celebrity. In 2016, Burger King enlisted the help of California rapper Snoop Dogg to create noise around their Grilled Dogs.

          By informing an audience that the rapper is a fan of the menu item, and the restaurant chain in general, fans of the rapper and the hip hop genre were sure to be inclined to pick Burger King over other fast-food restaurants.

          Music: Snoop Dogg’s association with the hip hop genre inspires the music choice of Burger King’s Grilled Dogs-focused commercial. The chosen track has a chilled yet funky rhythm that marries well with the rapper’s nonchalant demeanour.

          Check out other hip hop background music tracks over in our hip hop playlist.

          As you can see from the above, each track featured in a Burger King commercial has been carefully selected to capture and keep an audience’s attention.

          In our ever-expanding catalogue of production music tracks, we’ve got thousands of music for advertising tracks to help you entice viewers to digest the message of your commercial.

          No matter what your advert is centred on, we’ve got a playlist for you. Looking to advertise a luxury holiday package? Head on over to our travel playlist. Trying to get the word out about a new cocktail lounge? Browse and sample tracks from our cocktail playlist. Promoting the return of a popular reality show? Check out our reality/factual entertainment playlist.

          Need Music for Your Project?

          At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

          SIGN UP

          This page was updated 23/05/2024.

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          MCDONALDS ADS

          THE BEST MCDONALD’S ADS OF ALL TIME

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            Interested in Mcdonalds ads? Then you have come to the right place!

            There are over 39,000 McDonald’s restaurants located in 118 countries across the world, and each one of them feels like home (especially to its staff and regular customers).

            Through its strategic marketing, McDonald’s has been able to forge the illusion of a home away from home; every McDonald’s welcomes people of all demographics to bond with others, or take a moment for themselves, whilst munching on their trusty fast food offerings.

            Here, we take the time to explore how McDonald’s has consistently remained at the top of the fast food market.

            We will consider how the brand attracts different customers by producing commercials that appeal to all viewers and tailored commercials that appeal to a specific group of viewers. Naturally, we will also be taking the time to consider the soundtrack for each ad.

            Do you happen to be looking for some music to make your television ad?

            Head on over to our music for advertising page to read up about the best type of tracks for commercials, and subsequently explore our production genre playlist to discover compositions ready and waiting for you.

            McDonald’s Marketing History: Key Strategies

            Ever since Ray Kroc took over the McDonald’s brand in the 1950s, McDonald’s has strived to be the world’s leading fast food company.

            How? By keeping their prices low, standards consistent and having something on the menu for everyone.

            Across the years, the tagline ‘I’m Lovin’ It’ has been key to the McDonald’s brand – it reminds consumers that a meal from a chain restaurant is a simple way to obtain instant gratification.

            No matter if the commercial is targeting kids, mothers, businessmen or others, the ‘I’m Lovin’ It’ tagline works.

            In terms of mascots, McDonald’s have featured various characters in print and television ads – as you will know, some have stuck around longer than others.

            In 1963, three television ads dropped introducing the character of Ronald McDonald. Inspired by The Bozo Show – the number one children’s television show at the time – McDonald’s hired the actor who played Bozo (Willard Scott) to take on the character of Ronald McDonald, the hamburger-happy clown.

            From here on in, McDonald’s continued to build upon the persona of Ronald and create characters for him to interact with – including the Hamburglar, Grimace and Birdie the Early Bird.

            Above all, McDonald’s believes it’s vital to ensure that their commercials welcome people from all walks of life into their world.

            A common theme of the brand’s ads is 'home' – the commercials emphasise that everyone is welcome to take a moment to indulge and re-energise inside a McDonald’s restaurant.

            Below, we look at the top McDonald’s television commercials and decipher how the restaurant chain has managed to appeal to everyone.

            Top McDonald’s Television Commercials

            1. Laughter (2021)

            Nothing lifts our mood and helps us bond with others than a little laughter.

            McDonald’s aimed to associate the feeling of delight one feels when laughing with their fast food offerings with the release of the 2021 ad Laughter. The ad promotes the idea that happy memories are made every day inside of McDonald’s restaurants across the world.

            Music: The uplifting, driving music heard throughout the ad helps evoke happy memories the audience member may have experienced within a McDonald’s restaurant.

            2. Hungry Eyes (2021)

            To advertise their McDelivery service, McDonald’s released a commercial in summer '21 that shows the gratifying experience of having a McDonald’s order delivered to your door.

            Essentially, the commercial focuses on a slew of hungry Brits who make good use of the McDelivery service and subsequently consume their meals in their own unique ways.

            Music: As Eric Carmen’s 80s hit ‘Hungry Eyes’ plays throughout the ad, the commercial aptly zeroes in on the eyes of those who’ve ordered a McDonald’s to their home.

            3. Travis Scott Meal (2020)

            McDonald's is a pop culture phenomenon, and so is rapper Travis Scott. The two joined forces in 2020 and announced the Travis Scott meal; as expected, hypebeasts went crazy for the collaboration and helped the restaurant boost their sales during the COVID-19 pandemic.

            Music: Travis Scott is famed for his unique sound that combines cloud rap, dark rap and trap to create haunting, psychedelic beats.

            McDonald’s uses Scott’s signature sound to soundtrack the McDonald’s ad, adding an extra layer to the Travis Scott x McDonald’s experience.

            4. The Gift (2020)

            October 2020’s ad titled The Gift is one of the sweetest, most soul-stirring ads the restaurant franchise has ever released.

            Simply put, the commercial focuses on a working-class son from Northern England who is gifted his mum’s car for his birthday. The young man shows a lot of gratitude towards his mother, even though his peers attempt to embarrass him for driving his mother’s car to McDonald’s and back.

            Music: Whilst the young man is munching on his McDonald’s fries in the restaurant’s car park, he discovers his mother’s homemade CD. He pops the CD into the car’s media player, and Westlife’s cheesy pop hit ‘Flying Without Wings’ begins to play.

            Not only does this track emphasise the bond between the mother and the son, but it also highlights the fact that the young man is grateful to be flying around in a car whilst his peers are travelling by foot and bicycle.

            5. Interview (2019)

            Interview may have first aired a couple of years ago, but it’s undoubtedly the McDonald’s commercial we most regularly think about.

            The ad teaches viewers an important lesson: be kind to strangers and good karma will reward you.

            Music: Whilst the majority of the commercial is free of music, a track does kick in towards the end. Soft strings provide the story with an emotional ending that highlights the moral of the story.

            Music For Your Advert

            McDonald’s are savvy enough to know that music is of supreme importance when producing a television commercial, and we hope you are too.

            At Audio Network, we invite you to browse our catalogue of over 200,000 compositions and sample tracks that prompt curiosity.

            Perhaps you could start by visiting our musical style and mood page, which contains playlists such as indie, pop and hip-hop and R&B. Or maybe you'd prefer to discover tracks via our production genre page, which contains playlists such as documentary, drama, comedy and lifestyle.

            Need Music for Your Project?

            At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

            SIGN UP

            This page was updated 23/05/2024 and 09/07/2024.

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            coca cola ads

            COCA COLA ADS: TOP COKE ADVERTISEMENTS

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              ‘Cocacolonisation’ is a term that describes the globalisation of American culture, represented by the ubiquitousness of Coca-Cola ads. To us, the most intriguing part of this notion is that Cocolonisation could never have happened without effective Coke advertisements.

              Below, we take a look at how Coca-Cola has taken over the four corners of the world using its television advertisements, and we explore how music plays an important role in each.

              Be warned, you’re likely to crave a glass of Coca-Cola at some whilst reading this article, so grab a cold bottle...

              bottle of coca cola

              Contents

              • The Magic of Coca-Cola's Advertising Strategy
                • What is Coca-Cola's advertising strategy?
                • Is Coca-Cola advertising effective?
                • Coca-Cola ad songs
              • Coca-Cola Ad Campaigns
                • Coca-Cola Print Ads: The Early Years
                • 1920s Coca-Cola Print Ads
                • 1950s Coca-Cola Print Ads
                • Newest Coca-Cola Print Ads
              • Coca-Cola Ads: The Best Coca-Cola Ads in Recent History
                • Coca-Cola Ads of 2021
                • Coca-Cola Ad 2020
                • Coca-Cola Ad 2019
                • Coca-Cola Ad 2018
                • Coca-Cola Ad 2017
                • Coca-Cola Ad 2016
                • Coca-Cola Ad 2015
                • Coca-Cola Super Bowl Ad
              • Vintage Coca-Cola Ads
                • First Coca-Cola Ad
                • Coca-Cola Santa Ad
                • Coca-Cola Pulls Offensive Ad: The Coca-Cola Mexican Ad
              • Music For Advertising

              coca cola ads

              The Magic Of Coca-Cola's Advertising Strategy

              It's not easy at the top; new brands are coming through all the time and there’s a lot of competition for consumers’ attention.

              By continuously producing television commercials, billboard ads, social media posts and more, The Coca-Cola Company can rest assured knowing that they're always front and centre when it comes to choosing a drink.

              What Is Coca-Cola’s Advertising Strategy?

              Although each advert is very different from the next, the overarching theme of Coca-Cola’s advertising strategy is happiness.

              Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn’t look set to change anytime soon.

              As for who does Coca-Cola’s advertising, the brand launched a global media and creative agency review at the end of 2020, which they expect to complete by the end of 2021. As previously mentioned, Coca-Cola’s ad budget runs to approximately $4.2bn globally.

              As one might imagine, Coca-Cola’s ad budget is huge, which certainly helps to explain why the brand’s ads are so impressive.

              According to Investopedia’s 2020 article which explores Coca-Cola's advertising expenses, the company spent around $4 billion a year on advertising their soft beverages worldwide between 2015 and 2019.

              We guess it’s not such a high price to pay when your company is estimated to be worth around $80.9 billion.

              Is Coca-Cola Advertising Effective?

              Whatever one’s feelings towards the multinational conglomerate, it’s impossible to deny that Coca-Cola’s advertising techniques are effective.

              Each year, Coca-Cola makes billions of dollars thanks to its consistent, persuasive advertising techniques. In 2020 alone, The Coca-Cola Company made US$33.01 billion.

              coca cola ads

              Coca-Cola Ad Songs

              When you realise how much money Coca-Cola spends on advertising each and every year, it’s no surprise that Coca-Cola has access to the best music in the world.

              As well as production background tracks, the brand occasionally incorporates music from world-renowned artists into their marketing projects.

              As you work through the ads below, you will see how leading artists such as Tyler, the Creator, Thundercat, AC/DC and Avicii have worked on or contributed tracks to enhance Coca-Cola commercials.

              Here's our selection of the ten best songs featured in Coca-Cola Ads:

              • La La La - Mr Pape
              • Anywhere In The World - Mark Ronson, Katy B
              • Wavin' Flag - K'naan
              • Taste The Feeling - Avicii
              • The World Is Ours - Aloe Blacc
              • Tell Me How - Tyler, The Creator
              • Just Because - Thundercat
              •  Only You - Yazoo
              • Are You Ready - ACDC
              • I Just Wanna Make Love To You - Etta James

              coca cola ads

              Coca-Cola Ad Campaigns

              Coca-Cola Print Ads: The Early Years

              Television had yet to be invented when Coca-Cola first released (circa spring 1886); thus, the company relied on print advertisements to get the word around about their groundbreaking soft drink beverage.

              Late-1800s Coca-Cola ads often featured illustrated women, delicately sipping a glass of the soft drink.

              The aim was to associate the beverage with the beau monde so that consumers aspired to be Coca-Cola drinkers. Who wouldn’t want to be spotted sipping the same soft drink as members of high society?

              Copy-focused Coca-Cola ads of the 1800s would often emphasise the drink's popularity to convey the notion that one was missing out if you weren’t drinking the sweet, sparkling drink.

              For example, one print ad from 1890 reads, “Coca-Cola. The most popular drink of the season. Refreshing and invigorating. Try a glass. 5c. For Sale at Benge’s.”. Subsequently, the slogan “delicious and refreshing” popped up on many print ads during the decade, to further instil the idea that Coca-Cola is something everyone has to try.

              coca cola ads

              1920s Coca-Cola Print Ads

              By the 1920s, around seven million bottles of Coca-Cola were being consumed a day – naturally, the brand plastered this fact onto their conspicuous print advertisements.

              Evidently, the brand was still convincing people to drink the beverage by informing them that everyone else was drinking it.

              During the roaring 20s, Coca-Cola wanted to make sure they were appealing to both genders, so they started to incorporate men into their print ads – both on their own and alongside women.

              The men they were targeting were inner-city metropolitans. In fact, many 1920s print Coca-Cola ads seem to suggest that the brand was keen to build an association with the affluent white-collar men of New York City; likely because they realised that these were the consumers with the most significant disposable income.

              Another strategy Coca-Cola had during the 1920s was to place focus on the thirst-quenching properties of Coca-Cola. Slogans that came from the brand during this time, including ‘Enjoy Thirst’, ‘Thirst Knows No Season’ and ‘Enjoy Thirst’.

              Slowly but surely, Coca-Cola was planting the idea into the minds of passive consumers that drinking the beverage throughout the day will keep you feeling energised.

              1900s coca cola ad man and woman walking by fancy car with coke

              1950s Coca-Cola Print Ads

              During the 1950s, every nuclear family was jumping through hoops to keep up with the Joneses.

              To capitalise on this state of mind, Coca-Cola advertised their soft beverage as the missing ingredient to one's post-war, put-together lifestyle. This explains slogans such as ‘What You Want is a Coke’, ‘Coca-Cola Makes Good Things Better’ and ‘Sign of Good Taste’.

              Not unexpectedly, many of the print ads that arose from Coca-Cola during the 1950s featured illustrations of ‘the perfect housewife’ – a woman who was always smiley, well-presented and organised.

              Housewife illustrations were used by the company to convey the idea that good wives buy Coke for their breadwinning husbands. Sexist, we know.

              During the rearmost months of the year, Coca-Cola would incorporate Santa Claus into their ads – a character, so to speak, that they had included in the marketing strategies since the 1930s.

              A popular slogan that accompanied the Santa ads of the 1950s was ‘For Sparkling Holidays’ – a slogan that conveys the idea that Coke is ideal for adding a little life to one’s festive period.

              1950s coca cola ad showing family watching tv drinking coke

              Newest Coca-Cola Print Ads

              As you most likely remember, Coca-Cola made an impact with their 2010 ‘Share a Coke’ campaign that centred around named bottles.

              The campaign proved to be a massive hit as millions worldwide would pick up bottles that featured their name and the names of friends and family members. The only downfall of the campaign is that some individuals with unique names were frustrated to discover their name was left out.

              For 2021, Coca-Cola teamed up with Wunderman Thompson Brazil – a marketing communications agency – to work out a way to reinvent the Share a Coke campaign to please everyone. They came up with the Share A Coke Alphabet campaign.

              Released exclusively in Latin America, the Share A Coke Alphabet campaign pivoted around the idea of Coke bottles and cans adorned with a letter from the alphabet: that way everyone could get involved in the fun.

              The print ads that accompanied the 2021 campaign are of a simple, pared-back design – they put focus on the letter-adorned cans and bottles and effectively communicate that the Share A Coke campaign has returned. Placed against a Coke red backdrop, Coke and Coke Zero cans are lined up to spell words and phrases such as ‘alphabet’, ‘cambiar’ (which translates to ‘change’ in English), and ‘share a coke’.

              share a coke

              Coca-Cola Ads of 2021

              Let's take a look at some of the best Coca-Cola ads in recent history.

              Coca-Cola Newest Ad: 'Just Because' - Featuring Music by Thundercat

              The latest ad to come from conglomerate Coca-Cola focuses on the brand’s most famous low-sugar offering, Diet Coke.

              The central theme behind the campaign is ‘Just Because’ – the idea that Diet Coke shouldn’t be reserved for any special kind of occasion or for when one is thirsty, it should be consumed when one fancies the taste of the drink.

              The dream-like visuals of the commercial seem to indicate that drinking a can of Diet Coke can transport you to a place of tranquility – it can bring you joy, no matter what situation you find yourself in.

              Music: to add to the fanciful vibe of the commercial, Coca-Cola commissioned Grammy Award-winning artist Thundercat to remix the Diet Coke jingle for the minute-long video.

              The artist’s tranquil vocals ask the audience member to take a deep breath and relax whilst the commercial plays out, and perhaps consider how they can swiftly get their hands on a cold can of the good stuff.

              Open That Coca-Cola - Tyler, The Creator Ad

              Coca-Cola’s latest ad is the kind of fun-loving commercial we all needed after a year spent in and out of lockdown.

              It transports the viewer to different bright and colourful locations across a metropolis, showing people from different backgrounds and demographics drinking Coke and then suddenly breaking into dance.

              Music: The song used in the ad comes from alternative rap artist Tyler, the Creator. The song – created especially for this ad – is quirky, upbeat and helps drive the concept.

              Speaking of rap, we’ve got a rap playlist right here at Audio Network. Take a look and you may discover the song for your next project.

              Coca-Cola Ad 2020

              Coca-Cola’s Christmas 2020 ad is sure to be remembered for years to come, as the heartwarming story reminds viewers that Christmas is primarily about family.

              The ad begins with a young girl giving her father a letter for Santa before he travels for work. As the father forgets to send off the letter in time for Christmas, he decides to journey to the North Pole himself (somewhat stretching the Coca-Cola ad budget...)

              When he finally arrives, he finds Santa’s grotto is closed for Christmas, but, fortunately, Santa is right behind him, sitting in the front seat of the iconic Coca-Cola truck. Santa gives the father a lift home and passes him his daughter’s letter back.

              He opens the letter, revealing the message: ‘Dear Santa, Please bring Daddy home for Christmas’. In an emotional ending, the father reunites with his daughter.

              Music: The advert is nothing short of an emotional rollercoaster, and the string-led composition used throughout flawlessly reflects the father's physical and emotional journey.

              Discover similar tracks over in our Thoughtful and Emotional Strings playlist.

              Coca-Cola Ad 2019

              For some of us, Coca-Cola is our go-to beverage when eating out – hence, there’s a pretty special relationship between the company and the hospitality industry.

              In 2019, The Coca-Cola Company celebrated a wide variety of different cuisines to advertise their soft drink.

              From Arabic takeaways to Chinese restaurants, the ad shines a positive light on globalisation and promotes their product in the process, reminding the audience that Coca-Cola works well with any cuisine.

              Music: To underline the global theme of the 2019 ad, Coca-Cola used Papa Music’s calm and cool indie cover of Louis Armstrong’s ‘What A Wonderful World’. The song adds a bohemian feel to the ad which gives it a little more character.

              Interested in indie music for your advert? Take a look at our Indie Pop and Indie Rock playlists.

              Coca-Cola Ad 2018

              Making the most of their partnership with FIFA, Coca-Cola produced a FIFA World Cup advert for summer 2018.

              Just as a World Cup match is about to commence, a variety of young individuals, located in cities across the world, run to their local Coca-Cola seller (or vending machine) to grab a drink. Unfortunately, as they’re running around, they miss an important goal.

              As this ad was released before the FIFA World Cup 2018 kicked off, it aimed to persuade football fans to stock up on Coca-Cola products before the global event began.

              Music: The song used in Coca-Cola’s FIFA World Cup 2018 ad is AC/DC’s ‘Are You Ready’. As you may be able to tell by the title, the song’s lyrics are apt and get the message across.

              Interested in adding an element of rock to your ad? Preview songs on our Rock ‘n’ Roll playlist and find the song for you.

              Coca-Cola Ad 2017

              To promote the return of their Share A Coke name bottles, Coca-Cola released an advert titled ‘Alex’.

              In an attempt to woo the female lifeguard on duty, a young man takes different Coke bottles over to her to figure out her name. After guessing a handful of names (like Kim, Lucia and Bertha), he gives up and is passed a bottle with his name, Alex, on the label.

              At this moment, the lifeguard reveals her name is also Alex. Subsequently, they bond over this common ground by drinking from Alex Coke bottles.

              Music: To emphasise the advert's summertime setting, Coca-Cola added Sunny & Gabe’s bright and colourful song ‘Vacay’. The song is practically perfect for the ad as it accentuates the fun tone of the narrative.

              Have a listen to songs of a similar vibe over on our Holiday/Vacation production music page.

              Coca-Cola Ad 2016

              Coca-Cola has been around for decades (129 years, to be precise), ergo, it plays a role in some people’s most treasured memories.

              In 2016, Coca-Cola played on this notion with an advert that focuses on men, women, teenagers and children making new memories that are connected, somehow, with the Coca-Cola brand.

              Music: This 2016 ad marked the first time Coca-Cola unveiled their ‘Taste the Feeling’ song and slogan.

              The track, produced by Swedish DJ Avicii and sung by Aussie pop artist Conrad Sewell, has been used multiple times since its debut.

              Discover pop tracks for production purposes over in our Pop Top 40 playlist.

              Coca-Cola Ad 2015

              In 2015, Coca-Cola took things back to basics after running into controversy with their colonial Mexican ad (something we’ll explore a little later).

              Titled ‘Yummmmmmm’, the commercial focuses on the soft drink being poured into a branded drinking glass, along with a few cubes of ice.

              Music: The rock ‘n’ roll song used in the commercial features love-themed lyrics and a driving beat that gives the ad more depth.

              If you’re interested in licensing a rock track for your next project, take a moment to discover our range of rock subgenres.

              Coca-Cola Super Bowl Ad

              Our favourite Coca-Cola ad of recent years debuted during the Super Bowl 50 (2016) commercials.

              Set in the MCU (Marvel Cinematic Universe), the ad focuses on Scott Lang (Ant-Man) stealing the Hulk’s last Coke mini. Impressively, the action is just as thrilling as a scene from the Avengers franchise.

              Music: Both Coca-Cola and Marvel Studios films are renowned for their use of music, so it comes as no surprise that the music featured in this ad is epic.

              Led by dramatic horns and tense strings, the orchestral track emphasises the excitement of the visuals.

              Discover similar tracks over in our Orchestral Adventure playlist.

              Vintage Coca-Cola Ads

              First Coca-Cola Ad

              Coca-Cola’s first TV advert aired on Thanksgiving Day 1950. The commercial starred Edgar Bergen and Charlie McCarthy and was part of a Thanksgiving television special.

              At the beginning of the special, a woman is spotted holding a tray of Coca-Cola bottles, tempting viewers to drink a bottle whilst they watch.

              Music: The music used in the 1950s Coca-Cola ad is archetypal of entertainment tracks of the period - grand, orchestral and redolent of Disney fairytales.

              Have a look at our range of tracks inspired by the era in our 1950s playlist.

              Coca-Cola Santa Ad

              We’re firm believers that Coca-Cola’s ‘Holidays are Coming’ ads are some of the most iconic adverts ever.

              First released back in 1995, the commercials continue to bring joy to people across the world as they’re constantly revamped for new audiences (see the 2020 version above). And although the actors and story are subject to change, two things always remain the same – the Santa-adorned Christmas trucks and the classic ‘Holidays are Coming’ song.

              Music: Coca-Cola’s ‘Holidays are Coming’ ad would be nothing without its iconic music track – for many, it's the theme tune of Christmas.

              Discover our selection of festive music over on our Christmas music page.

              Coca-Cola Pulls Offensive Ad - The Coca-Cola Mexican Ad

              You may know Coca-Cola’s banned 2015 ad by many names, the most shocking being ‘The White Saviour Coca-Cola Ad’, but what is it about?

              Essentially, a group of caucasian teens travel to a small Mexican village with bottles of Coca-Cola. Here, they interact with indigenous villagers using body language and construct a bottle cap Christmas tree in the village centre.

              Sure, the idea of Coca-Cola’s Mexican ad was to convey a message of unity, but the tone didn’t sit right with many people – and it’s not hard to see why.

              The story comes across as extremely inappropriate and racist as it suggests that white people are here to ‘save’ the indigenous people of Mexico and that Americanisation is the secret to happiness.

              Music: One thing Coca-Cola did get right with this ad is the music – it’s joyful, festive and filled with spirit. We especially love when the bells kick in around the 1-minute mark.

              Discover similar tracks in our Christmas playlist.

              Music For Advertising

              What do all Coca-Cola ads have in common? Great music. As we’ve discussed throughout this article, songs have played a vital role in Coca-Cola adverts over the years. In most instances, music takes the ad to the next level. If you want more, why not research Coca-Cola 1960s advertising and let us know what you find on our socials?

              For more expertise and inspiration, find out what made our pick of the best Nike ads, best Gillette ads and best Adidas ads. Plus, find out how much it costs to advertise on TV.

              Need Music for Your Project?

              At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

              SIGN UP

              This page was last updated 07/03/2024.

              COCA COLA ADS: TOP COKE ADVERTISEMENTS Read More »

              AUDIO NETWORK VINYL

              BEST ADS OF 2021 (AND THE MUSIC THAT MADE THEM)

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                We love an iconic ad, not to mention a jingle, sting, or soundtrack that leaves you humming it all day. So, which of the ads of 2021 have been our favourites – and what music have they used? This is our month-by-month pick of the bunch.

                January

                Goteborg Film Festival The Isolated Cinema

                Audio Network is the official music sponsor for the Goteborg Film Festival – one of Sweden’s biggest annual cultural events – so of course we were going to love this ad, promoting a truly extraordinary prize for one film fan. The winner got to spend seven days on the lighthouse island of Pater Noster, where they could watch all 60 films as part of the festival line-up.

                The ad looks like a trailer for a Scandi-noir thriller, building suspense and intrigue, as a lone woman travels to explore the island. The visuals combine with a fantastic soundscape to build the atmosphere, including the kind of dissonant sounds, escalating whooshes and echoes that you might hear in a horror film, suggesting a distorted reality and sinister possibilities in the desolate landscape... Check out our horror tracks if you’re looking to build a sense of menace in your production.

                February

                Mercedes Benz Built to Last

                February was the month when the Super Bowl ads captured everyone’s attention (read our round-up of the best in the genre to get up to speed).

                However, our pick for the best of the month was Mercedes’ ad, which opens with a ballerina elegantly going through her paces, accompanied by a sparse, piano-based, classical-tinged music, as you’d expect. However, when she accidentally rips her barre off the wall, there’s a dramatic handbrake turn of pace in both the visuals and the soundtrack, as we flip to a G-Class Mercedes powering across the desert, accompanied by a track reminiscent of The Prodigy, showcasing the car’s ability to tackle any terrain, at speed.

                Our playlist has similar techno-infused beats to create pace and excitement.

                March

                Logitech Defy Logic

                ‘When we defy logic and express ourselves, we become unstoppable’ – this is the message of the latest Logitech ad featuring rapper Lil Nas X, who not only ‘defies logic’ by having set a record for the most weeks at No 1 on the Billboard charts with his mash-up of hip hop and country, but is just as adept at confounding expectations with his fashion style.

                The track featured is ‘Call Me By Your Name’ by Lil Nas X, which blends Spanish guitar elements with Nas’s vocals, creating both a laid-back vibe and beats that drive the message to be your own person.

                April

                Dom Perignon x Lady Gaga

                The premium champagne brand previously collaborated with Lenny Kravitz in 2018, but now they’ve gone one better with their limited-edition Jeroboam of Dom Perignon Rosé created with Lady Gaga, serving up her customary full-on futuristic glamour.

                The ad showcases the ‘Queendom’: ‘a world where absolute creative freedom rules’ and is set to ‘Free Woman’, a track taken from Gaga’s 2020 album, Chromatica, which, with its bold strings, beats and choir sounds like a classical track brought bang up-to-date. Looking for something to give your brand a similar up-to-the-moment makeover? Producer George Georgia’s hip hop and dance remixes on the Classical Collection Remixed album are ideal.

                May

                Amstel I Am What I Am

                In April, Brazilian congresswoman Marta Costa put forward a controversial bill at Alesp (Legislative Assembly of the State of São Paulo) looking to prohibit the inclusion of LGBTQIA+ people in ad campaigns.

                Amstel hit back with a powerful campaign featuring drag superstar Pabllo Vittar, singer and presenter Pepita and The Circle Brazil’s Raphael Dumaresq, directed by gay couple Brendo+Gonfiantini. Vanessa Brandão, Amstel’s director of marketing revealed, ‘we decided to make a campaign that started with a big blank canvas, letting the artists involved tell us how they wanted to be portrayed and what qualities to highlight. They had complete freedom to create their moment and help define Amstel’s point of view.’ The spot first aired during Big Brother Brazil’s finale – the most-viewed show in the country.

                And the soundtrack? Gloria Gaynor’s empowering gay disco anthem, ‘I Am What I Am’, of course.

                June

                McDonald’s There’s Nothing Quite Like a McDelivery

                McDonald’s know that there’s going to be a huge proportion of the population who’re still glued to their sofas throughout the summer, watching the Euros, the Olympics and more – or maybe it’s just far too hot for a supermarket shop and the fridge is bare. Either way, the McDelivery is here to save the day.

                The ad’s soundtracked by the suitably to-the-point ‘Hungry Eyes’, the classic Eric Carmen track from Dirty Dancing. As CampaignLive points out, it’s not the first time McDonald’s has plundered its Now That’s What I Call Music collection – last year’s ad promoting Eat Out to Help Out used ‘I Want You Back’ by NSYNC.

                Grab yourself some 80s-inspired tracks for a similar retro feel for your campaign.

                best ads of 2021

                 

                 

                 

                 

                 

                 

                 

                 

                 

                Photo Credit: http://www.markgibsonphotography.com

                If you’re looking for an ad soundtrack, find out which ones have used classical music most effectively, or take a listen to our dedicated playlist, and explore our options for straightforward, affordable music licensing.

                July

                Voxi

                VOXI is ‘the mobile network built for endless possibilities’, enabling you to get unlimited use of everything from Snapchat to Instagram, WhatsApp, to Facebook, TikTok, Twitter and Pinterest without eating your data. Plus, with an Endless Video plan, you can stream as much as you like on YouTube, Netflix, Prime Video and more. Powered by Vodafone’s award-winning mobile network, VOXI is targeted at young people, hence the ad’s fun-filled, brightly-coloured visuals.

                The track used is beat-driven pop hip hop track ‘Bossy’ courtesy of Audio Network’s very own Lil Yamaha, the virtual star who’s a self-confessed ‘bossy bear’.

                August

                Dropbox For All Things Worth Saving

                ‘These aren’t just files – they are pieces of your life’ Dropbox collaborated with creative agency Instrument to create a campaign to humanise what most people would assume is something quite dull (file storage). Dropbox said, ‘we wanted to show that they’re more than just files - they’re precious possessions that represent important life events such as starting a family, growing a business, travel, and much more.’

                What are the stories behind the documents? As with many brands, Dropbox uses real customers, with its ‘Customer Videos’ series featuring photographer and entrepreneur Benita Nnachortam and Dominique King, a graphic designer whose story centres around a Mexican family, ‘chasing the American dream and, as a result, gradually losing a connection to their heritage’.

                You can read about her family’s history on the Dropbox site.

                The ads utilise uplifting music to reinforce the heartwarming sentiments, and in the former instance they dug deep to use 1976 track ‘Plantasia’ by Canadian electronic music pioneer Mort Garson.

                September

                Disney/Airbnb

                What could be better than a lovely getaway in the English countryside? Spending a weekend in actual Winnie the Pooh’s house in Ashdown Forest, the original Hundred Acre Wood, of course! As part of Disney’s 95th anniversary celebrations of the children’s character, the ‘Bearbnb’ was curated by Disney-appointed illustrator Kim Raymond, who has been drawing our honey-loving chum for more than three decades, and who took cues from E.H. Shepard’s original art.

                The little house itself is super cute, with a swing, rope-hung beds, and a fern-filled glade where you can eat outside (complete with candles featuring illustrations of bumble bees). Grab Tigger, Piglet, Eyeore, Rabbit, Kanga, Roo and Owl and prepare for some adorable fun. The ad has classic, Disney-esque, cartoony music, full of twinkling orchestral magic, to accompany on your virtual tour.

                October

                Ikea Every Home Should be a Haven

                We’re huge fans of IKEA’s ads – they’re fun, inventive and often feature a slightly surreal edge that makes them extra memorable. ‘Silence the Critics’ is one of our favourite Christmas ads, and we picked ‘The Hare’ for last year’s ad round-up. So we were thrilled with this new offering from the Swedish retailer, who joined forces with creative agency Mother, and some very hench bears. (Bears are clearly our thing this year.)

                The ad’s mission statement is that ‘every home should be a haven’ and it shows the bouncer bears helping to protect a father and daughter’s quality time from the challenges of everyday life, including nixing a work call by crushing the phone and having fun dressing up in an indoor tent. Plus seeing off the urban foxes threatening the homeowners’ valuable sleep (backing up IKEA’s featured blackout blind). It’s soundtracked by Zambian-born Australian singer-songwriter Sampa the Great’s ‘Final Form’.

                November

                Chanel Dancing on the Moon

                As we head towards Christmas, all the big guns are coming out. Chanel No. 5 have chosen a modern icon to be the ‘face’ of their legendary perfume: Oscar-winner Marion Cotillard, and the ad sees Marion and ballet dancer Jérémie Bélingard romantically spinning around on the surface of a gorgeously glittery, golden version of the moon.

                No. 5 has always been most closely associated with Coco Chanel and Marion Cotillard’s dress in the ad tells part of her story. Artistic Director of Chanel Fashion Virginie Viard said the team, ‘started from the dress worn by Mademoiselle Chanel, immortalised by Cecil Beaton in 1937, which Karl Lagerfeld particularly liked’. It took 16 artisan embroiderers 900 hours to create a gold embroidered lace dress that the actress could dance in and ‘make her own’.

                Fun fact – Marion herself sings the song on the soundtrack, a cover of Lorde’s ‘Team’, which is beautifully dreamy and slightly otherworldly.

                Go behind the scenes to find out more:

                Storytelling, Creating a Stir and the Soundtracks for Brilliant Ads

                So, that’s our pick of the best ads of 2021 – from home delivery to the moon, the world’s most remote cinema to the first ‘Bear bnb’. Did we include your favourites?

                If you’re looking for an ad soundtrack, find out which ones have used classical music most effectively, or take a listen to our dedicated playlist, and explore the options for straightforward, affordable music licensing.

                Need Music for Your Project?

                At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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                BEST SPORTS ADS

                BEST SPORTS ADS 2021

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                  Looking for the best sports ads 2021? Then you have come to the right place!

                  The best sports ads are cinematic and powerful. They make you want to get fit, active and involved – even if you haven’t held a racket, bounced a ball or seen the inside of a gym since your school days.

                  How? By featuring everything from action to world-class athletes, helped along by energetic, inspiring music.

                  We’re taking a look at the best sports commercials of 2021, analysing their use of music as we go, featuring:

                  • Nike
                  • Adidas
                  • William Hill
                  • Betfair
                  • Sports Direct

                  Best Sports Ads 2021

                  Here, we take a look at the best sports commercials of 2021, analysing their use of music as we go along, as well as exploring the 10 best ads from the year before.

                  Nike – 'Play New'

                  Nike’s ‘Play New’ advert (released in June 2021) reminds audiences that football’s an inclusive sport and Nike is an inclusive brand.

                  The spot features people of all races, genders, sexualities and religions – including Marcus Rashford, Pernille Harder and Richarlison de Andrade – harmoniously participating in the sport together on pitches across the globe.

                  And for the music? Nike opted for a contemporary remix of Blur’s ‘Parklife’, a mid-90s Britpop/indie rock track that’s often associated with avid football fans.

                  Adidas – 'Impossible is Nothing – Mohamed Salah'

                  In spring 2021, Adidas revived their ‘Impossible is Nothing’ tagline and recruited the likes of Beyoncé, Cyrill Gutsch, Tiffany Abreu and Mohamed Salah to push the campaign.

                  Salah’s ad begins in his hometown of Nagrig, Egypt, and subsequently works through several clips of the star player on the pitch.

                  In just 30 seconds, the audience becomes better acquainted with the heroic football player – a man who constantly reminds his fans to stay true to themselves.

                  The Arabic-inspired music Adidas picked is inspired by the player’s North African heritage.

                  Adidas - Honoring Black Excellence

                  During US Black History Month in February 2021, Adidas launched, 'Honoring Black Excellence', their year-long initiative which aims to:

                  • Provide under-served youth with access to skill development, mentorship and sport resources
                  • Create visibility by using their brand platforms to hero the stories of changemakers striving to make a positive impact in their communities
                  • Hold themselves accountable to shape a more inclusive narrative

                  As part of this initiative, Adidas is honouring different athletes from a variety of sports throughout the year, starting with the likes of Jackie Joyner-Kersee, Etop Udo-Ema and Kelli Stewart, to name a few.

                  These videos use Audio Network music which drives home the purpose of Adidas' initiative, evoking that same sense of strength, resilience, and excellence which these athletes have displayed in their careers.

                  Audio Network are proud to be able to work with Adidas to provide the best tracks for this series; in this video you'll hear esteemed NYC producer, Kelly Mac's, 'Enter The Stage':

                  William Hill – 'Let The Good Times Roll'

                  The William Hill ‘Let The Good Times Roll’ commercial places focus on the sports fans instead of the players.

                  Throughout the ad, groups of fans celebrate the spring/summer sports season by cheering, chanting and even participating in matches.

                  Over the years, Neil Diamond’s ‘Sweet Caroline’ has become a part of English sports culture – it’s a good luck charm of sorts sung by the fans to the players. William Hill used the song to establish a relationship with England fans just before the Euro 2020 tournament kicked off.

                  Betfair – 'Because We’re Betfair'

                  Another gambling company that released a commercial to celebrate the UEFA Euro 2020 championship is Betfair.

                  Set in a snowy landscape, the commercial informs viewers – using an animated mammoth – that they can cash out at any time as betters won’t be frozen out during Euros season.

                  The song used in the Betfair ad is Fatboy Slim’s ‘Right Here, Right Now’, keeping the narrative moving with its uptempo, dance rhythm.

                  Sports Direct – 'Just A Game?!'

                  Sports Direct focus on the idea that football is the glue that brings individuals and communities together. Ex-Manchester United legend Eric Cantona guides viewers through the ad, decoding the spirit of the sport whilst travelling from match to match across the nation.

                  Other football superstars Sports Direct secured for this project include Jack Grealish, Harry Maguire and Bruno Fernandes.

                  The song Sports Direct selected for their ‘Just A Game?!’ ad is ‘Can’t Catch Me’ by NoMBe, featuring New Mystics. The track has a unique rock’n’roll-meets-soul sound that helps drive the commercial: it’s fun, upbeat and gives the football-focused ad a touch more character.

                  Music For Your New Sports Advertisements

                  Inclusivity, mental health, inspiration and equality? Many of 2021’s best sports ads have been about far more than selling kit, products or events, and showcase the huge range of creativity within Adland.

                  As you can tell from the commercials we’ve picked for this year’s round-up, the type of music a producer requires for a sports advert will largely depend on the ad’s mood and narrative. However, if you’re looking for an archetypal sports track, take a look at our playlists dedicated to Background Music for Sports, and a variety of sports moods. Alternatively, you can check out our Editor’s Toolkit. Who knows, perhaps you’ll make it to our list of the best sports ads next year!

                  Need Music for Your Project?

                  At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                  SIGN UP

                  This page was last updated 23/05/2024.

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                  CLASSICAL MUSIC IN COMMERCIALS

                  CLASSICAL MUSIC IN COMMERCIALS

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                    The trick to getting ad music right is to pull the audience into the narrative without distracting them from the point, and one of the best ways to do this is with classical music.

                    What kind of commercials use classical music? Every kind! Whether an advertiser is promoting a brand new company or spreading the word an all-new instant coffee, there’s sure to be a classical piece out there to complement it. (When we say out there, what we really mean is in our production music catalogue of over 200,000 tracks!). Register now for the full experience.

                    To inspire you to use a classical music track in your next ad, we’ve rounded up the best examples of classical music in advertising, including some of our own.

                    The Best Examples of Classical Music in Advertising

                    British Airways

                    The ‘Flower Duet’ from Lakmé by Léo Delibes

                    We don't knowabout you, but when we think of British Airways, one classic composition instantly plays in our head – we refer, of course, to the ‘Flower Duet’. As the music plays over the 1989 ad, viewers get a bird’s eye view of people from around the globe uniting to create a striking image in the airline’s flagship colours.

                    Find similar music to set your ad apart in our Opera & Oratorio Classical Collection.

                    Alton Towers

                    ‘In the Hall of the Mountain King’ from Peer Gynt by Edvard Greig

                    Many are familiar with the Alton Towers’ theme music, but not everyone knows this magical piece dates back to 1875. Peer Gynt was originally created by Norwegian Romantic-era composer Edvard Grieg for Henrik Ibsen’s eponymous play. In case you’re wondering, it’s loosely based on a fairytale of a lonely hunter who embarks on a series of adventures. We wonder if Disney will ever adapt it?

                    Discover music inspired by the 19th century in our Romantic Period Playlist.

                    Old Spice

                    ‘O Fortuna’ from Carmina Burana by Carl Orff

                    Many, many years ago (in 1978), American grooming brand Old Spice added a splash of drama to its aftershave ad by putting German composer Carl Orff in the mix. The iconic music keeps the viewer in a state of anxiety as huge waves threaten to engulf an embattled surfer. Considering we still remember it today, there’s no denying this is a very effective piece of advertising.

                    Explore similar pieces in our Dramatic Symphonic Classical Collection.

                    Lloyds TSB

                    ‘Eliza’s Aria’ from Wild Swans by Elena Kats-Chernin

                    The Australian composer Elena Kats-Chernin originally created the piece for Meryl Tankard’s ballet Wild Swans, based on the fairytale by Hans Christian Andersen, but we still find it hard to believe it wasn’t created especially for the emotional tale of the advert’s animated couple.

                    Check out our Opera Playlist to browse and sample beautifully opulent opera production music.

                    Sony Bravia

                    ‘Overture’ from La Gazza Ladra (aka The Thieving Magpie) by Giachino Rossini

                    The Japanese brand teamed up with Phoenix Fireworks in an epic production that saw huge vats of colourful paint blasted into the sky around a residential tower block in Glasgow. It was set to the tune of Rossini’s wildly exuberant ‘Overture’ from his 1817 opera La Gazza Ladra. The result? An ad that looks and sounds spectacular.

                    Listen to a selection of songs inspired by Rossini’s epoch in our Classical Period Playlist.

                    Music for Your TV Commercial

                    If you’re in the process of putting together your own television ad, we’d like to draw your attention to our catalogue of production music compositions.

                    Here at Audio Network, we have music of every genre to suit the needs of creatives worldwide – including electronic music, indie music, pop music and hip hop music. To find the right track for you, visit our website and find your playlist or collection of choice and sample the tracks – there are 200,000+, so you’re bound to find something that tickles your fancy.

                    Need Music for Your Project?

                    At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                    SIGN UP

                    This page was last updated 27/06/2024.

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                    gillette ads

                    THE BEST (AND MOST CONTROVERSIAL) GILLETTE ADS OF ALL TIME

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                      In 2019, the well-known men’s grooming brand Gillette totally changed its marketing tactic to put social justice messages at the heart of their advertising.

                      The recent – and hugely controversial – 2019 ad was the first to explore toxic masculinity. Here, we also take a look at Gillette ads, from the 80s and throughout subsequent years, and also examine the role music plays in each one. After all, for an ad to be truly unforgettable, it has to have a great soundtrack…

                      If you do happen to be working on a TV, online ad or other creative project, why not explore our sizeable catalogue of production background music? Start by heading over to our keyword search bar then just filter by musical style, instrumentation, production genre and more.

                      Gillette Ads

                      • Controversial Gillette Ad - Toxic Masculinity
                        • Gillette Ad Backlash
                        • Gillette Sales After Ad
                        • Gillette Stocks After Ad
                      • Gillette Ads Through The Years
                        • The Best A Man Can Get (1989)
                        • The Best A Man Can Get (1993)
                        • Mach3 – The Best A Man Can Get (2000)
                        • First Shave, The Story of Samson - Transgender Ad (2019)
                        • Raheem Sterling – Made of What Matters (2020)
                        • New Gillette Ad (2021)

                      Controversial Gillette Ad – Toxic Masculinity

                      Gillette shocked millions of viewers worldwide with their ‘We Believe: The Best Men Can Be’ commercial. The advert looks back to the brand’s ‘The Best A Man Can Get’ commercial from way back in 1989, rephrasing its tagline to ask the question: Can men do better?

                      Touching on topics such as the #MeToo movement, the male gaze, the media’s portrayal of women and gender stereotypes, the ad encourages the audience to embrace a new age and suggests that men should hold themselves accountable for toxic masculinity. Aptly, the orchestral track amplifies the serious tone of the ad and underlines the brand’s stance on the issue.

                      Take a look for yourself, below:

                      Gillette Ad Backlash

                      It’s common sense to assume that you’ll face a backlash if you wade into advertising that deals with controversial social issues; however, we imagine Gillette didn’t quite expect the storm that followed the release of ‘We Believe: The Best Men Can Be’. Why did the brand touch such a nerve in so many people? Well, there are two key reasons...

                      Firstly, viewers complained it wasn’t appropriate for Gillette to comment on social issues, feeling it was wrong for a personal care brand to explore issues around toxic masculinity for commercial benefit. By doing so, they felt it undermined the seriousness of the issue.

                      The second reason it didn’t go down well with the public is that, ironically, it appeared to stereotype men. In this day and age, a considerable number of men eschew sexist ideologies and have helped form new and progressive norms and values. Unfortunately, Gillette managed to alienate many potential customers, who found the ad pretty offensive.

                      Gillette Sales After Ad

                      Did the Gillette Ad Hurt Sales?

                      According to the chief financial officer of Gillette’s owners, P&G (Procter and Gamble), it didn’t. According to CNN Business, after the commercial aired, Gillette sales were in line with pre-campaign levels, by which we can infer that it didn’t make any difference, either positive or negative, to sales. He defended the commercial, explaining it was a genuine effort to ‘connect more meaningfully with younger consumer groups’.

                      What Was Wrong with the Gillette Ad?

                      And in general, despite the backlash of a vocal minority, consumers didn’t boycott Gillette? Why? There are four reasons: 1) the media exaggerated the controversy around the ad; 2) there were more people who supported the commercial than who didn’t; 3) those who complained didn’t actually feel strongly enough to go as far as a boycott 4) the CFO was lying about its sales. And after looking at the statistics around parent company P&G’s stocks, we’re inclined to believe the latter.

                      Gillette Stocks After Ad

                      According to acclaimed statistician Georgi Georgiev, the market share in P&G’s blades and razor category in fact did decline in 2019 after the release of the toxic masculinity advertisement. He reports that this was the biggest change ever and speculates the dip was largely due to YouTube and other reastions on social media. In the light of this, it’s hard to believe Gillette’s sales were unaffected by the controversy.

                      Gillette Ads Through The Years

                      The Best A Man Can Get (1989)

                      The original late 80s ad takes us through some of the most important moments of a ‘typical’ man’s life – from his career and sporting successes to the birth of his first child. The commercial plays on a deeply traditional ideal of masculinity and underlines the message that Gillette supports them to look their best throughout their life.

                      The music is exactly as you’d expect in an 80s American ad – a bona fide, hard-hitting power ballad (well, at least it got the point across!). With elements of rock and pop, its led by male vocals, supported by electric guitars over a booming percussive background.

                      The Best A Man Can Get (1993)

                      In the early 90s, Gillette released a new version of the ad, which followed much the same structure as the original. The main difference between them was that the 90s commercial focussed on a range of Gillette products – including the brand’s shaving gel and aftershave skin conditioner – as well as the razors. In expanding the brand’s offer with the ‘Gillette Series’ it acknowledges that men’s grooming rituals are changing.

                      The 1993 ad uses the same track as the original The Best A Man Can Get commercial, as it is consistent and familiar. It The only addition to the audio is that the narrator of the ad now goes on to call attention to the brand extensions.

                      Mach3 – The Best A Man Can Get (2000)

                      For the new millennium, Gillette switched up their marketing approach; their 2000 ad, which focuses on the new Mach3 razor, moved away from the focus on seminal moments in a man’s life to focus instead on the synergy between their products and aerospace technology (random, we know). The commercial uses a pulsing, futuristic track that helps link the Mach3 razor with the aerospace industry.

                      First Shave, The Story of Samson - Transgender Ad (2019)

                      After the famous toxic masculinity ad of January 2019, Gillette continued to create conversation with its spring commercial focusing on a Black transgender male, Samson Bonkeabantu Brown. Fortunately for the brand, viewers seemed to support the inclusive advert more than its predecessor, as many felt this was a more positive and sincere message. That said, some viewers still felt Gillette’s attempt to be ‘woke’ felt a bit desperate…

                      As the young man’s father teaches his son how to shave, a thoughtful, delicate and earnest track plays, ebbing and flowing smoothly, just like the ProGlide razor on the young man’s skin. How poetic.

                      Raheem Sterling – Made of What Matters (2020)

                      Gillette then moved in a safer direction for 2020, with an ad starring the young English footballer Raheem Sterling. It combined the strong brand identity of the pre-2019 ads with an important message for men that didn’t seem too controversial: stay determined and stand up to prejudice.

                      Here, Gillette opted for a punchy instrumental track that works well for an piece that pivots around the sports star. The repetitive beat aids the visuals in keeping momentum, ensuring the audience pays attention.

                      New Gillette Ad (2021)

                      Interestingly, it now seems Gillette has taken a back-to-basics approach with their 2021 ad. Much like the brand’s 20th-century commercials, the ad is product-focused and reminds the audience that Gillette is here to help them look dapper on their life’s journey. But unlike the late 80s/90s ads, Gillette uses a momentum-filled pop music track to accompany the visuals: ‘Human’ by Rag’n’Bone Man.

                      The song is not only instantly recognisable, but it’s also fitting for a commercial that takes a pretty traditional approach to appeal to masculinity, and the combination of gritty vocals, bold percussion and emotive strings is an appropriate soundtrack.

                      gillette put your best face forward

                      Photo Credit: http://www.abancommercials.com

                      Music For Your Commercial

                      As you can see, music plays a vital role in television and online advertisements; thus, if you’re in the process of creating one of your own, why not consider using one of our high-quality production music tracks?

                      To start exploring our catalogue, we suggest you start at our Playlists page where you can find some of the most popular, regularly updated playlists, including New Releases, and head over to our Discover page, where you can find explore the hottest artists and composers, albums and more.

                      Need Music for Your Project?

                      At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                      SIGN UP

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