Rivalry is at the core of the fast-food industry; hence, an effective marketing strategy is crucial to a fast food brand’s success. One restaurant chain that impresses audiences year after year with its television commercials is Burger King - their Burger King commercials are truly something.
Founded in Jacksonville, Florida, Burger King has provided the world with mouth-watering meals since the mid-1950s. And in 1958, the company aired its first television commercial on Miami’s VHF – ever since, Burger King has consistently used the advertising medium to tempt consumers.
Here, we take a look at the best Burger King commercials from over the years and touch on how music – including tracks from our catalogue – has played a part in bringing the ad to life. We will also be sure to highlight playlists that may be appropriate for any projects you’re currently working on.
Best Burger King Commercials Ever
New Burger King Commercial
Burger King’s latest commercial promotes the fast food company’s new burger, the hand-breaded Ch’King.
Said to be tasty enough to rival their classic Whopper burger, the Ch’King was organically causing a storm on social media thanks to its reportedly ‘delicious’ taste. Shrewdly, Burger King used this feedback to their advantage and incorporated real-life reactions into an ad that creates more hype around the latest addition to their menu.
Music: To inject more drama into the ad and emphasise the ‘life changing’ experience of indulging in a Ch’King burger, Burger King opts for a stirring, cinematic track led by electrifying strings.
To discover similar tracks, feel free to head on over to our drama production music playlist.
Burger King Commercials 2021
During the COVID-19 pandemic of 2020-2021, advertisers struggled to strike a balance between being entertaining and sensitive when addressing the morbid state of the world – ergo, many brands chose to completely ignore our adjusted way of life.
In 2021, Burger King bravely embraced new norms with a commercial aptly dubbed ‘Confusing Times’. At the very end of the ad, the narrator suggests that it’s during confusing times that we should dare to try something new, like their meat-free Impossible Whopper. We, for one, appreciated the light-hearted take on the current climate.
Music: The music that plays throughout the ad reflects the current mood of millions worldwide – it’s sombre, dour and emotive, much like the songs in our sad and sombre playlist. Having said that, the music has a blissful, high-pitched moment when the Impossible Whopper is introduced.
Burger King Commercials 2018
Year after year, Burger King tricks people with their utterly convincing April Fools pranks to remind audiences that they’re a company with personality.
In 2018, Burger King released the ‘Chocolate Whopper’ commercial, an ad that persuades audiences to prepare for a dessert burger created with sickly sweet ingredients – viz. chocolate, sugar-coated sweets, strawberry sauce and cake sponge. Interestingly, most viewers were disappointed to discover the menu item wasn’t real.
Music: The Chocolate Whopper is advertised as a sexy, sinful addition to the menu – we guess it makes sense considering the fictitious burger would be a naughty treat packed with calories. To play on the seductive tenor of the commercial, Burger King opts for a sultry track akin to the compositions available in our sexy playlist.
Burger King Commercials 2017
Another holiday the fast-food chain enjoys celebrating is Halloween, and in 2017 they released the creepy #ScaryClownNight commercial just six days before All Hallow’s Eve and one month after the remake of IT hit cinema screens.
The purpose of the commercial was to advertise a special deal – if a customer came dressed as a clown to a selected Burger King restaurant on the 31st October, they were entitled to a free Whopper sandwich.
Music: The ad is manifestly inspired by the horror genre, and so is its soundtrack. The eerie song creates suspense, engaging audience members who are desperate to know what will happen next. Repetitive drums are met with brooding strings, spooky piano and Stranger Things-esque electronic sounds to encourage viewers to remain on the edge of their seats.
Looking for something similar for your next project? Have a listen to our horror playlist.
Burger King Commercials 2016
Sometimes, the best way to advertise a new product – or, in this case, a menu item – is to call in a world-renowned celebrity. In 2016, Burger King enlisted the help of California rapper Snoop Dogg to create noise around their Grilled Dogs.
By informing an audience that the rapper is a fan of the menu item, and the restaurant chain in general, fans of the rapper and the hip hop genre were sure to be inclined to pick Burger King over other fast-food restaurants.
Music: Snoop Dogg’s association with the hip hop genre inspires the music choice of Burger King’s Grilled Dogs-focused commercial. The chosen track has a chilled yet funky rhythm that marries well with the rapper’s nonchalant demeanour.
Check out other hip hop background music tracks over in our hip hop playlist.
As you can see from the above, each track featured in a Burger King commercial has been carefully selected to capture and keep an audience’s attention.
In our ever-expanding catalogue of production music tracks, we’ve got thousands of music for advertising tracks to help you entice viewers to digest the message of your commercial.
No matter what your advert is centred on, we’ve got a playlist for you. Looking to advertise a luxury holiday package? Head on over to our travel playlist. Trying to get the word out about a new cocktail lounge? Browse and sample tracks from our cocktail playlist. Promoting the return of a popular reality show? Check out our reality/factual entertainment playlist.
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This page was updated 23/05/2024.
