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LAUGH, SMILE & CRY OVER THE BEST ADIDAS ADS

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    Over the years, German sportswear brand adidas has made us laugh, smile and cry with their TV commercials – which feature world-renowned pop stars, rising and stalwart athletes, Hollywood actors and more.

    If you’re here because of your sporting interests, make sure you check out our Summer of Sport playlist; If you’re here because you have a passion for fashion, take a moment to browse and sample our collection of fashion-inspired compositions; or, if you simply enjoy reading about music, browse The Edit after reading this article.

    Adidas Impossible Is Nothing Ads

    Impossible Is Nothing - Beyoncé (2021)

    This year the brand resurrected the ‘Impossible Is Nothing’ slogan and created a campaign featuring the likes of sporting stars Siya Kolisi, Charlyn Corral and Mohamed Salah. Then, for good measure, they threw in… Beyoncé.

    This advert highlights the Adidas x Beyoncé Ivy Park collaboration, offers a rare glimpse into the global sensation’s upbringing and is soundtracked by one of our favourite Beyoncé songs, ‘All Night’. The bluesy, Southern-inspired track (from her 2016 album, Lemonade), adds a seamless narrative backdrop to a selection of home-movie clips. Searching for something similar? Browse and sample the tracks over on our Blues page.

    Adidas Ad Campaign

    Adidas Originals Ads

    Change Is a Team Sport (2020)

    One of our favourite adidas ads of all time is 2020’s Change is a Team Sport. Created to show the brand’s quintessential Superstar silhouette a little love, it flaunts an awesome squad: Jonah Hill, Blondey, Jackson Wang, Yara Shahidi and Nigo.

    The music that accompanies the Wes Anderson-esque visuals is Liberace’s Love is Blue, an upbeat and light-hearted piano-led track. It works perfectly for an ad that’s brimming with identifiable characters and positive messages.

    Head over to our Piano page to find a piano-led track for your next project.

    90s David Beckham Adidas Ad

    David Beckham (1998)

    Back in the late 90s, David Beckham was the sporting man of the moment – the most famous element of the legendary Manchester United that gained treble glory in 1999.

    Adidas released an ad that captured his journey from childhood to becoming a professional footballer, somehow managing to cram his life story into a super-digestible 30 seconds.

    As the audience discovers a little more about Beckham, the Happy Monday’s infectious hit ‘Step On’ plays. The brand scores an effortless double: only does the track brilliantly set the ad’s flow, it also defines the spirit of Beckham’s golden era.

    Listen to our array of 90s-inspired tracks by visiting our 1990s playlist.

    Adidas Predator Ad

    Predator is Back (2018)

    French footballer Paul Pogba was the face of the 2018 Predator is Back campaign, which celebrated the return of the feted footwear line.

    In the ad, Pogba possesses almost supernatural abilities that help him glide through challenges with ease (and cause a little chaos). Judging by his gameplay recently, we wouldn’t be surprised to discover the football player possesses these magical abilities IRL.

    The song that accompanies the ad – Screamin’ Jay Hawkins’ I Put a Spell on You – is eerie and bewitching. In fact, it’s largely thought of as a Halloween track – a very unusual choice for a football ad.

    Have a listen to our seven-track Magic & Mystery album if you’re interested in finding a similar song for your next production.

    Vintage Adidas Ad

    Torsion (1989)

    In 1989, Adidas released the Torsion sneaker. To flaunt the technology, the brand dropped a melodramatic commercial featuring Day-Glo hues and equally bright, bold words of affirmation. Could things get any more 80s?

    This vintage sneaker commercial is accompanied by a sensational production track that blends electronic synth sounds with strings and manipulated choral vocals. TBH, it wouldn’t sound out of place in a big Hollywood blockbuster.

    Looking for something along these lines for your production? We suggest you make your way over to our Ambient 80s Soundtrack.

    Pharrell Adidas Ad

    Supercolor (2015)

    There’s nothing Adidas loves more than a high-profile collaboration. Exhibit A: the Supercolor Pharrell x Adidas campaign.

    The campaign is about the power of individuality – a message that ties neatly into the fact that the shoes are available in in fifty different colours…

    The soundtrack is an orchestral piece that gradually builds in dynamism and says everything the brand needs to say – without words.

    Discover eight similar tracks in our Positive Orchestral album.

    Adidas Star Wars Ad

    Celebrate Originality (2010)

    Every fours years the World Cup rolls around, and the biggest global sporting brands clamour to put on the very grandest of displays.

    For the 2010 World Cup, Adidas was inspired by one of the biggest film franchises in film history: Star Wars.

    We cut to the famous cantina bar scene from the very first Star Wars film, where stars such as David Beckham, Daft Punk and Snoop Dogg are integrated into the famous fracas – all dressed in the latest Adidas gear, of course.

    Fortunately for nerds like us, adidas secured the rights to ‘Cantina Band’ – the jazzy Star Wars song that makes us nostalgic for our childhoods every time we hear it…

    If you’re a fan of the genre, we recommend you take a look at our Discover Jazz, which is brimming with smoky rhythms and rocking riffs.

    Need Music for Your Project?

    At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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    THE MOST CONTROVERSIAL ADS

    THE MOST CONTROVERSIAL ADS OF OUR TIMES

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      The best advertisements should cause a stir – but there’s a fine line between making an impression and offending viewers. From Pepsi’s widely panned Live for Now ad featuring Kendall Jenner, to Nike’s valiant Just Do It piece featuring Colin Kaepernick, the biggest brands in the world have made some of the most controversial ads of recent years. We take you through some the most talked-about ads of our times and interrogate the use of music in each one

      Looking to start discovering production music right here, right now? Begin by visiting our music for advertising page.

      The Most Controversial Ads

      Tesco – Food Love Stories

      Just last year, Tesco made the controversial decision to cut a Black couple from their advert. Let us tell you a little more.

      In 2020 two Black actors, Vanessa Vanderpuye and Ezekiel Ewul, were hired by Tesco for one of their Food Love Stories TV ads. But when the ad aired, the actors discovered that they had been cut from the final version. Vanderpuye swiftly took to social media to share her experience with the British supermarket, receiving both positive and negative feedback. She believes the reason she was cut was that Tesco had recently received complaints about another ad featuring a woman of colour with an afro hairstyle. She believes the scene was cut because Tesco were too keen not to offend racist customers. We think she could be on to something.

      Music: The music in Tesco’s Food Love Stories ad isn’t anything out of the ordinary – in fact, it’s pretty generic. If you’re interested in a similarly undemanding track for your next project, make sure you check out our Simple/Sparse/Minimal music.

      Sainsbury’s – Gravy Song

      On the other hand, Sainsbury’s put a Black family firmly at the very centre of one of their recent Christmas adverts. Showcasing images and pictures from the build-up to the family’s festive celebrations, a recording of an affectionate sibling phone call plays in the background. Unfortunately, the ad ignited controversy as racists took to the internet to slam Sainsbury’s use of an all-Black family.

      Music: To complement the telephone audio, Sainsbury’s opts for a sweet, innocent-sounding piano track to add a touch of magic to the festive scenes. Looking for a magical track yourself? We’ve got plenty – visit our Magical/Mystical playlist now.

      Hyundai Ad – The Elevator

      During the Super Bowl, many found the Hyundai advert comical, but it also offended a percentage of audience members – namely vegans.

      The plot sees actor Jason Bateman play the role of a bell-boy, operating an elevator in a magical hotel. Inside the lift, Bateman ushers people to their scheduled destinations – most of which are beyond tedious and located on the lower floors. In one segment, the doors open to reveal a ‘Vegan Dinner Party’. Given the massive societal shift towards veganism in this day and age, it would probably have been more appropriate to celebrate veganism than to slam it with what felt like a cheap shot; ergo, complete commercial misfire.

      Music: The most important use of music comes at the end, when the ‘hero’ couple are taken up to the penthouse floor to shop for a Hyundai. The celestial soundtrack, along with the light-filled interior of the dealership, sets the scene, suggesting to viewers that the Hyundai shopping experience is dreamy and stress-free.

      Peloton – The Gift That Gives Back

      For Christmas 2019, exercise equipment company Peloton created an ad that was slammed as sexist by thousands of US citizens. In it, a woman is presented with a Peloton bike as a gift by her partner, which she immediately starts to use day in, day out. Many people felt the ad was offensive because it seemed to suggest that woman should obsessively aim for – and maintain – a skinny figure.

      Music: The song Peloton opts for in this commercial is She’s So High by Tal Bachman. The 90s pop song is right on-brand and appeals to Peloton’s mainstream audience. Perhaps they should consider reusing the track in an upcoming commercial – and perhaps you should look at our pop music offerings for similar soundtracks.

      Lush – #SPYCOPS

      High-street cosmetics brand Lush touched a few nerves with their 2018 ad #SPYCOPS, which took a swipe at the British policing system. The ad explored the deceitfulness of undercover cops and suggested that police lie. As you can imagine, the boys in blue were pretty unimpressed, with many officers personally offended by the commercial’s blatant messaging.

      Music: If there’s one positive takeaway from Lush’s #SPYCOP campaign, it’s the use of music. The song is a vocal-led, indie rock track that features fitting lyrics and works well with both the romantic and investigative settings featured. Perhaps this will inspire you to sample some of our indie songs over on our Discover Indie page.

      Music For Your Next Advert

      Now that you’re savvy about the world of advertising, it's time for us to reintroduce ourselves. We, Audio Network, are a production music catalogue with thousands of tracks of all types of genres, from classical to hip hop and everything in-between. If you are a creative or a business looking for original compositions for your next project, we can help.

      Whatever kind of soundtrack you need, you can find it by exploring our mood/emotion playlists. We have an optimistic playlist, a dark playlist, a ghostly playlist and much, much more.

      Need Music for Your Project?

      At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

      SIGN UP

      This page was updated 23/05/2024.

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      SEXIST ADS

      SEXIST ADS: LEARN FROM THESE MISTAKES

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        Sexism, defined by Oxford Languages as, ‘prejudice, stereotyping, or discrimination, typically against women, on the basis of sex’, is still a cause for concern in the 2020s – and, unfortunately, this type of behaviour continues to be normalised by sexist advertisements, whether it be sexist advertisements in 2021 or sexist advertisements 2022.

        Sexism may be a lot more subtle in today’s ads – compared to the heavily sexist ads of the 20th Century, that is – nevertheless, it’s still unnecessary and offensive. One piece of good news is that these ads will no longer air in the UK as the ASA (Advertising Standards Authority) recently introduced a ban on sexist advertising as they discovered it can play a part in ‘limiting people’s potential’.

        Here, we explore different sexist ads from across the years and take a look at the music used for them. Looking for ad music? We have a huge range of hand-picked playlists to help you find the perfect track.

        sexist ads

        Recent Sexist Ads

        Sexist Ads 2020

        Over in Oz (circa June 2020), KFC released a festival-inspired ad that focuses on a young woman checking herself out in a stationary car window. As she takes a close look at her reflection, the window rolls down to reveal two young boys and their mother have been watching her through the car window the whole time. Unsurprisingly, the pre-adolescent children are a little caught up with what they’re seeing (quite frankly, they’re practically drooling), and their mother appears to be extremely unimpressed.

        The sexist undertones of this advert lie within antiquated notions that women are objects of desire. This is made even worse when you realise it’s a KFC advert marketing juicy chicken breasts and thighs – hence, it runs the risk of suggesting the young girl is nothing but a piece of meat.

        The song used in the advertisement is the popular 2012 dance-pop track ‘I Love It’ (feat Charlie XCX) by Icona Pop. The music is used to convey good summertime vibes and reaffirm the festival setting. If it’s dance-pop tracks you’re after for your next project, take a look at our dedicated playlist.

        Sexist Ads 2019

        One of the most controversial adverts of 2019 was the Peloton Christmas commercial, created to advertise the brand’s home workout equipment – namely their exercise bike. In the commercial, titled The Gift that Gives Back, a woman is gifted a Peloton bike by her husband. Thereafter, she religiously uses the bike to change her life around.

        The reason why a percentage of women were not onboard with Peloton’s ad is because they felt it suggested women should be constantly dieting. In fact, it affected so many people that, according to CBSN Los Angeles, Peloton stocks plummeted after the ad was released.

        It’s clear the ad was supposed to be fun and light-hearted, as the music used in the ad is nimble and chipper. If you happen to be looking for something similar, make sure you check out our Lifestyle playlist.

        Sexist Ads 2018

        The most sexist ad of 2018 came from Israeli fashion label, Castro. The advert revolves around a woman who drives across a rural landscape in her sports car. Sounds empowering, right? Well, it certainly would be if she didn’t stop off for gas.

        As the woman in question pulls up at what is best described as a gas shack, she's met by the gaze of the scruffy shack owner. As she fills her car up, she parades around the space in her skimpy dress, dancing for the male gaze. But the inappropriateness doesn’t end there: soon after, it’s revealed that she’s kidnapped a young woman who’s stuck in her car boot, wearing nothing but her underwear. It’s implied she’s going to kill her and bury her in the desert. Sexist and violent. Yikes.

        The soundtrack? Blondie’s iconic 70s hit ‘One Way or Another’.

        Sexist Ad 2017

        Another sexist ad from the Aussies. In 2017, automotive servicing company Ultra Tune released a commercial that not only played with passé gender stereotypes, but also featured two busty women for the male gaze.

        At the beginning of the ad, two women are driving along before their Mini’s muffler unexpectedly sets on fire. After the driver uses her Ultra Tune app to summon a mechanic, she and her companion attempt to put out the fire themselves – a scene that is best described as borderline-pornographic. Unfortunately, the two women aren’t savvy enough to put out the fire themselves so the car ends up exploding. The male narrator proceeds to say, ‘avoid unexpected situations’ and as soon as you know it, a male Ultra Tune mechanic appears to rescue the damsels in distress.

        The only inoffensive part of the ad is the chirpy background music that plays throughout. We have similar upbeat songs - have a listen over at our Upbeat Pop and Rock playlist.

        sexist ads ultra tune

        Photo Credit: http://www.dailymail.co.uk

        Sexist Ads 2016

        Shockingly, it was multinational brand Amazon that created one of the most sexist ads of 2016 – more specifically, it came from Amazon India. The ad, titled #WhenAWomanShops, may not be quite as in-your-face sexist as the others that grace this list, but its concept is founded on outmoded conventions.

        The experiment featured in the ad challenges men to predict what their partner will order from Amazon when gifted free credit. Typically, the men forecast their other halves will purchase clothes, make-up and beauty products. The women then defy their expectations by revealing they’ve purchased activity equipment, useful accessories and clothes for their men, proving that many men are still stuck in toxic ways of thinking.

        At least Amazon hits the right spot with its music choice. The orchestral composition makes the experiment an easy-watch and provides it with a healthy pace to follow. Discover more modern orchestra songs over in our catalogue.

        Our Advert-Appropriate Production Music

        If you're looking to create your own ad, then involve both female and male creatives in the whole process. And, of course choose the best music to get your message across! Audio Network has tracks in every genre imaginable. If you want to discover our latest tracks, head over to our new releases.

        Need Music for Your Project?

        At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

        SIGN UP

        This page was last updated on 07/03/2024 and 23/05/2024.

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        nike ads

        THE BEST NIKE ADS THROUGH THE AGES

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          There must be very few people in this world who aren’t familiar with Nike, which has as much to do with the brand’s advertising as its unparalleled selection of products. Nike ads are known for their authenticity, high celebrity count and social and political bravery. They’re also amazing at evoking all kinds of emotions – from euphoria to sadness, empathy to inspiration.

          Today, we present the ultimate line-up of Nike commercials.

          From the Michael-Jordan-meets-Bugs-Bunny ad for the Air Jordan 6 Hare, to Colin Kaepernick’s feted ‘Just Do It’ statement piece, Nike has created commercials that will be remembered for decades to come. We explore how they do it and pick a winner in each category.

          Looking for some inspiration for your own television commercial? Make sure you take a minute to discover our Summer of Sport playlist, created to help you tell sports stories and soundtrack the best sporting moments.

          Each of our tracks can be sampled, downloaded and licenced for use across the world for any creative project.

          nike ads

          Nike Ads 2020

          You Can’t Stop Us

          During the coronavirus pandemic in 2020, Nike took a moment to celebrate the beauty of sport with their ad You Can’t Stop Us.

          Sport inspires, motivates and provides us with purpose, and in this ad Nike suggests people around the world will find a way to participate in sport, no matter what.

          To accompany the reflective visuals and voiceover, they opted for a track filled with emotion. The music features heartening strings, soft drums and gentle piano, which subliminally encourages the audience to identify with its message.

          Check out more 2020 ads by taking a look at our The Best Sports Ads of the Past Year.

          Nike Ads 2019

          Dream Crazier

          In 2019, Nike collaborated with Serena Williams to raise audience awareness of the hurdles female athletes must struggle to overcome – fundamentally, it proves that sportswomen will be criticised no matter what they do.

          The ad collates clips of epic athletic triumphs and concludes with the tagline: ‘It’s only crazy until you do it.’

          To underscore the campaigning tone, Nike opts for an impassioned track that builds to a peak, just like the athletes of the ad’s focus.

          Looking for a similar track for your next project? Take a moment to browse our Thoughtful/Reflective playlist.

          Nike Ads 2018

          Nothing Beats A Londoner

          The Nike ad that united music producers Mark Ronson and Tone P with British icons such as Skepta, Giggs, Jorja Smith, J Hus, AJ Tracey and Dave inner-city London setting was destined for success.

          Furiously fast-paced and wickedly funny, it’s got to be one of our favourite ads of all time.

          Throughout Nothing Beats a Londoner, the music switches up with each narrator. Our favourite musical moment comes at the beginning, when Skepta’s Shutdown plays as the British rapper strolls casually into a London corner shop.

          Tell your own story with a little help from one of our Storytelling Background music offerings.

          Nike Ads 2017

          The Roger Effect

          The Roger Effect focuses on tennis star Roger Federer and his outsize influence on fans.

          In the ad, the moment Federer serves his winning shot, everyone in the venue – including the umpire – spills out in a scramble to find the nearest tennis court.

          As the crowd swiftly empties from the stadium, the tune is Wicked One by The Hives, which works perfectly with the frenetic atmosphere and adds an extra layer of erratic energy to the visuals.

          Interested in incorporating a rock track into your next project? Take a look at our Rock Music playlist.

          Nike Ads 2016

          Unlimited You

          Nike 2016 advert Unlimited You inspires viewers to go above and beyond their potential.

          Starring the likes of Serena Williams, Zach LaVine and Hafþór Júlíus Björnsson (The Mountain from Game of Thrones), the ad opens quietly with a wide shot of a marathon runner appearing on the horizon and gradually builds to a peak of amped-up intensity – in fact, it becomes so disorderly that even the narrator can’t keep up.

          The music features a driving beat that keeps the story flowing. Along with the narration, the track provides an element of consistency that switches up every few seconds.

          Discover our Driving/Exciting/Exhilarating playlist to discover similar compositions.

          Nike Ads 2015

          Last

          We love an ad that aligns perfectly with its soundtrack. Every Little Bit Hurts by Aretha Franklin defines Nike’s 2015 ad Last – and for this reason, it’s one of our favourites ever.

          Last focuses on the final marathon runner struggling bravely for the finish line, the penultimate stragglers having finished way ahead of her; even the streetcleaners are starting to sweep up.

          She knows she’s still got a long way to go but she’s determined to finish what she started. It’s the age-old adage our parents drilled into us: it’s not the winning that counts, it’s the taking part.

          Browse, sample and download our collection of soul music over on our Soul Playlist page.

          Controversial Nike Ads

          Just Do It: Colin Kaepernick

          Over the years, Nike’s ‘Just Do It’ tagline has been interpreted in manifold ways – but, by far the most powerful is Colin Kaepernick’s turn’ in 2018.

          Nike famously supported the athlete after he protested against racial injustice by refusing to stand for the national anthem.

          Just a few weeks later, he narrated a ‘Just Do It’ ad motivating viewers to believe in themselves and exceed their ultimate ambitions. As he speaks a gentle, captivating piano track plays, helping viewers empathise with his words.

          Keen to use a similar track for your next project? Explore our collection of piano production music.

          Vintage Nike Ads

          I Am Not A Role Model (1993)

          In the early 90s Nike released an ad starring basketball player Charles Barkley to remind audiences that sports players like him don’t necessarily choose to be idolised.

          ‘I am not a role model,’ the Phoenix Spurs player says directly to the viewer. ‘I’m not paid to be a role model. I’m paid to wreak havoc on the basketball court. Parents should be role models. Just because I dunk a basketball doesn’t mean I should raise your kids.’

          Nike chose not to use a background music track to ensure viewers focused on Barkley’s short speech, but sound effects evoke the raw, thought-provoking nature of his words.

          Discover some of our favourite sound effects over at our Miscellaneous playlist.

          Famous Nike Ads

          One Day We Won’t Need This Day (2020)

          Nike threw a curveball to celebrate International Women’s Day in 2020 with the One Day We Won’t Need This Day commercial.

          The advert challenges the very concept of the annual event, looking forward to a world where the knowledge and acceptance of women’s achievements is so commonplace, we won’t need to celebrate.

          The music is uplifting – an orchestral strings motif that builds and builds, as the visuals exhibit the strength and resilience of female athletes around the world.

          Explore an array of similar songs over in our Warm/Uplifting playlist.

          Funny Nike Ads

          Just Do It (1988)

          The original Just Do It commercial is one of the best Nike ads of all time, and also one of the silliest.

          The ad focuses on 80-year-old runner Walt Stack – a well-known figure in San Francisco – crossing the Golden Gate Bridge, as he does every day. ‘People ask me, how do I stop my teeth from chattering in the wintertime,’ he says. ‘I leave them in my locker…’

          The music is fitting for its 80s era; the bright, slightly exotic retro sound enhances the sunrise aesthetic and gives the viewer a lovely sense that all is right with the world.

          Discover a slew of uplifting songs from our catalogue over in our Bright/Optimistic playlist.

          Kobe Bryant Nike Ad

          Mamba Forever (2020)

          Kobe Bryant and Nike shared a special relationship, and seven months after his passing the Swoosh released one of the most moving ads of all time.

          Narrated by rapper Kendrick Lamar, the Mamba Forever ad focuses on the key lesson the basketball player taught us – be better.

          The ardent piano track is a modern take on Beethoven’s Moonlight Sonata and highlights the intensity of the message.

          Lebron James Nike Ad

          Come Out of Nowhere (2016)

          Hollywood directors such as Alfonso Cuarón and David Fincher sometimes opt for a black and white aesthetic to prompt the audience to focus on the characters, dialogue and the moral of the story – and this is exactly what Nike did with their 2016 ad Come Out of Nowhere.

          The narrative of basketball hero LeBron James inspires youngsters to defy expectations. He reminds the audience he’s just as human as the rest of us and that anyone, from any background, has a shot at becoming a legend.

          The music that runs throughout the commercial features vocals, keyboard and effects with an almost ecclesiastical feel, which heightens the message and also makes LeBron appear borderline celestial.

          Want to incorporate cherubic sounds into your next production? Take a moment to check out our Angelic/ Heavenly Choir playlist.

          Michael Jordan Nike Ads

          Bugs Bunny Ad (1992)

          Ever wonder how Space Jam – a film that amalgamates the worlds of Looney Tunes and the NBA – came about? Wonder no more as we present the early 90s ad that brought Bugs Bunny and Michael Jordan together on screen for the first time.

          To advertise the ‘Hare’ Air Jordan 6, the cartoon rabbit and the basketball icon are on court together.

          The two go up against a group of basketball bullies (while wearing the new Jordan silhouette, of course), playing until all the opposition is knocked out. At the end, Bugs hints at the future collaboration with the line: ‘This could be the beginning of a beautiful friendship.’

          The music has a cinematic feel – grand, vibrant and literally animated. Listen closely and you’ll hear a lot of brass, wood percussion and cartoon sound effects. Plus, the world-renowned Looney Tunes theme is incorporated at the very end to put a smile on the faces of the audience.

          Listen to our Cartoon/Animation playlist to discover similar tracks for your next project.

          Christiano Ronaldo Nike Ad

          The Switch (2016)

          Nike’s six-minute-long epic, The Switch, released in 2016, takes inspiration from the identity-swap film Freaky Friday, as football legend Christiano Ronaldo and a young London fan change bodies after colliding at a football match.

          As the young northern lad enjoys Ronaldo’s flashy lifestyle, the boy’s teammates are amazed by his newly acquired football prowess...

          The upbeat theme throughout is Turn Up by The Heavy; the rock track’s electrifying atmosphere immerses viewers in the fun-filled narrative.

          Browse, sample and download similar songs over in our Rock & Metal playlist.

          Feeling Inspired? Explore Our Production Music Catalogue

          As you can see from the above ads, music plays a vital role in Nike commercials: this is one of the key reasons they’re so memorable and effective. If you’re looking to produce your own television commercial, we recommend choosing a high-quality track from our expansive catalogue to help you stand out from the crowd.

          Start exploring our music catalogue today by diving into our mood and genre playlists or exploring our edit and expertise pages.

          Looking to read more about sports? Here are some other articles you might like...

          The Best Sports Ads of 2021

          The Best Bud Light Commercials

          Need Music for Your Project?

          At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

          SIGN UP

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          TRADITIONAL JAPANESE MUSIC

          THE ‘JE NE SAIS QUOI’ OF RENAULT ADS

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            There’s a certain sense of je ne sais quoi to every Renault ad, a special something that makes each of the French manufacturer’s commercials memorable.

            From the iconic ‘Papa and Nicole’ ads of the 1990s to their recently released ‘Leaving the Nest’ ad, we take a look at some of our favourite Renault ads from across the years – one of which features music from our catalogue.

            Used by creatives worldwide, our ever-expanding catalogue is brimming with thousands of tracks that are licensable to be used in adverts, TV shows, films, podcasts and more. To start exploring Audio Network, visit our search bar that you can use to find the song for you via filtered browsing. Choose to search by mood/emotion, instrumentation, production genre or musical style.

            The Best Renault Ads

            Renault New Ad – ‘ZOE E-Tech – Leaving The Nest’

            Renault’s 2021 commercial, ‘Leaving The Nest’, tells a sincere story of a young man leaving home to begin a new life, presumably at university. Just before the son leaves, his father gifts him with a ZOE E-tech – Renault’s brand-new 100% electric car – and helps him load the car with necessities. Subsequently, the son drives away from his rural village and his parents and begins exploring new destinations with new friends. At the end of the ad, the son discovers a Polaroid of him, his mother and his father tucked into the sun visor which has a handwritten message on its rear. It reads, ‘Home is less than 395km away x’. It’s the definition of heartwarming.

            What Is the Song from Renault’s New Ad?

            Tom Rosenthal’s emotional track 'Go Solo' ramps up the emotions of ‘Leaving The Nest’s already-emotive plot, creating a hugely moving ad. Take a look at more tracks from Tom in our catalogue over on his dedicated page.

            Renault Duster Ad – ‘Another One Drives A Duster’

            You may not be aware of this, but Dacia is actually a Renault subsidiary, which explains why their ads are always top-notch. Undeniably, the most famous ad to come from Dacia is ‘Another One Drives A Duster’ – an ad that puts music at its core.

            The 2016 ad focuses on a family driving across Europe in a Dacia Duster. As they travel, members of the public – from a tailor to a hunter – sing ‘another one drivers a Duster’ to the rhythm of Queen’s ‘Another One Bites the Dust’. For many, including us, the song is now indivisible with the car model. To us, that makes it an extremely effective piece of marketing.

            What Is the Song from Renault’s Duster Ad?

            As we mentioned, the genius in Renault’s 2016 Duster ad lies in its use of Queen’s ‘Another One Bites the Dust’. To listen to more rock music tracks, take a look at our rock production music playlist.

            Renault Clio Ad – ‘30 Years In The Making’

            One of the most impactful Renault ads ever released is ‘30 Years In The Making’, released for the Renault Clio’s 30th anniversary. The ad focuses on two female childhood friends, one British and one French, who become lovers during adulthood. Obviously, the story features a Renault Clio during the most pivotal moments. The moral of the story? Life is complicated enough, so make sure you purchase a car, like a Clio, that you can trust in.

            What Is the Song from the Renault Clio Ad?

            Many will recognise the song in Renault Clio’s ad as Oasis’ 1995 hit ‘Wonderwall’, but not the vocalist. Who is she? She is singer and songwriter Rahel Debebe–Dessalagne. Not only does Debebe-Dessalagne bring a whole new depth to a super-popular song, but she also helps Renault accentuate the emotions of the plot. To listen to more emotional songs, visit our reflective music collection page.

            Renault Clio Ad – ‘Celebrity Neighbourhood’

            One of the most popular Renault ads in history is the ‘Celebrity Neighbourhood’ commercial. As a group of tourists explore a variety of Hollywood homes, the stars showcase their flashy sports cars on their drives. However, it turns out that these cars are just for show, because as soon as the tour cart disappears, the celebs reveal their everyday cars: Renault Clios.

            What Type of Music Plays in Renault’s Hollywood Ad?

            The composition that plays in the ad feels perfect for its Hollywood setting: it’s buoyant, sunny and effervescent. It brings the whole commercial to life and, somehow, makes it more comedic. Discover similar tracks over at our happy background music page.

            Renault Captur Ad – ‘Your Choice, Your CAPTUR’

            The ‘Your Choice, Your CAPTUR’ ad showcases Renault’s ‘compact SUV for every adventure’ in a way that’s upbeat and extremely easy to watch. It’s a commercial that demonstrates how the Captur is easily incorporated into any stylish couple’s life – no matter their interests.

            What Is the Song from the Renault Captur Ad?

            The use of a Bee Gees’ ‘To Love Somebody’ cover version complements the advert's love story. Do you have an affinity for the 60s? If so, take a look at our super groovy 1960s playlist.

            Need Music for Your Project?

            At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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            This page was updated 23/05/2024.

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            BUD LIGHT COMMERCIALS

            BUD LIGHT COMMERCIALS

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              Most of us are familiar with Bud Light, one of the most popular alcoholic beverages in the United States of America, chiefly because of their internet-breaking television ads.

              From the medieval commercials of the 2010s to the Office-inspired ads of the late 00s, Bud Light enjoys introducing audiences (usually sports audiences) to different worlds – worlds in which their beverage is of paramount importance.

              Below, we celebrate Bud Light's unstoppable marketing team by calling attention to their best TV commercials (so far). We also take a look at the music used in each advert, exploring the different mood each attempts to create.

              Game of Thrones X Bud Light Commercial

              Plot: For their 2019 Super Bowl commercial, Bud Light teamed up with Game of Thrones to give their ‘Bud Knight’ character (introduced in previous ads) a worthy opponent: Ser Gregor Clegane (AKA The Mountain). Unsurprisingly, Ser Clegane opts for his familiar winning move, crushing the eyes of the protagonist.

              But that’s not all. In a moment that foreshadows the events of GOT’s final season, Drogon appears out of the blue to torture innocent civilians. Needless to say, the advert created hype around the HBO show and the alcoholic beverage.

              Music: The soundtrack to the Game of Thrones X Bud Light commercial begins with a short medieval-inspired song, led by strings and woodwinds, accompanied by the diegetic sound of regal trumpets. Subsequently, the music merges into the familiar sound of Game of Thrones' theme tune (a track capable of sending fantasy nerds like us, wild).

              Bud Light Seltzer Commercial

              Plot: How do you advertise lemonade seltzer to a pretty sensitive post-2020 audience? According to Bud Light, you remind them that 2020 was a lemon of a year, and blame its chaos on raining lemons, rather than a deadly pandemic. Then, you end it with the age-old adage, ‘When life gives you lemons’. Sound bizarre? That’s because it is. But it’s also very entertaining.

              Music: Emphasising the year-long timeline of the advert, Bud Light opts for Jo Stafford and Gordon MacRae’s Monday, Tuesday, Wednesday (I Love You): a 1950’s track that literally runs through all the days of the week in its catchy chorus.

              Bud Light In The Can Commercial

              Plot: Bud Light’s ‘In the Can' commercial is extremely cheeky, relying on an adult audience to be cognizant of the X-rated euphemism that leads the ad’s narrative. The shocking nature of the ad certainly got people talking back in the 00s, which, to us, is a sign of an effective commercial.

              Music: When an advert is made up of a multitude of clips, it’s important the music remains consistent throughout. The calm, gentle music used in the 'In The Can' ad allows the audience to focus on the all-so-important dialogue.

              Bud Light Swear Jar Commercial (also known as The Banned Bud Light Commercial)

              Plot: Bud Light’s famous ‘Swear Jar’ ad focuses on a corporate office team who are purposely looking to fill their swear jar to score a crate of Bud Light. The sitcom-style commercial, reminiscent of The Office, is both parts hilarious and relatable.

              But what’s really interesting about the 2007 ad is that it was never actually aired on TV. In fact, it was reportedly banned. Initially, it was created to play on Bud.TV, the brand’s short-lived online television network, but soon leaked across the internet. Astonishingly, the commercial was still able to pick up an array of advertising awards.

              Music: Although the advert doesn’t use a background music track, it does feature sound effects towards the end of the advert that aid the commercial’s narrative.

              If you happen to be looking for sound effects for your next project, make sure you take a look at our expansive array of musical effects in our catalogue.

              Lady Gaga Bud Light Commercial

              Plot: Bud Light collaborated with pop sensation Lady Gaga on a promotional concert tour dubbed ‘Dive Bar Tour’ back in October 2016. In the ad, Gaga sings her hit ‘Million Reasons’ in different locations across the US. In some clips, she’s even sporting a Bud Light tee.

              Music: As mentioned above, Lady Gaga sings ‘Million Reasons’, a track featured on her 2016 country-inspired album Joanne.

              The New Bud Light Commercial (also known as The Bud Light Legends commercial)

              Plot: Bud Light’s Super Bowl LV commercial pays homage to Avengers: Endgame – currently the highest-grossing film of all time. ‘Legends’ from adverts of the past few years (including The Bud Knight and Post Malone) emerge from blue-lit portals to help a fallen Bud Light driver deliver the goods to Bud-thirsty customers.

              Music: The track used in the Bud Light Legends commercial is brooding, dramatic and, above all, epic. Essentially, it sounds like something one might hear in a superhero blockbuster.

              Want to know more about great ads? Take a look at Best Sports Ads 2021 or Best Sports Ads Ever.

              For the best music for commercials, we have dedicated playlists, updated every fortnight.

              Need Music for Your Project?

              At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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              This page was updated 21/05/2024 and 09/07/2024.

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              subliminal advertising

              WHAT IS SUBLIMINAL ADVERTISING?

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                A subliminal message is an audio or visual stimuli that’s not perceived by your conscious mind. They’re often put into songs, films or adverts (hidden advertising), as they can be used to enhance the persuasiveness of something – or convey something else entirely.

                Subliminal messages are below the threshold of conscious perception. You can picture your subconscious mind in the same way as an iceberg, with far more of its mass below the surface than above. As the subconscious, or unintentional aspect of your mind represents around 90% of your total brain function, it’s clearly way more powerful than your conscious mind when it comes to processing information.

                subliminal advertising

                The human body sends around 11 million bits per second to the brain for processing; its capacity has been estimated by the researcher Mihaly Csikszentmihalyi and by Bell Labs engineer Robert Lucky at 120 bits per second. So that’s the amount of ‘bandwidth’ you have for paying conscious attention to at any given time.  There’s no formal agreement on how fast the subconscious mind is, but scientists posit that it can process up to 500,000 times more than the conscious mind is able to.

                So, a subliminal message is one that’s bypassing your conscious mind, but being picked up by your subconscious.

                What Is Subliminal Advertising?

                Subliminal messaging in ads was first introduced as a concept by James Vickery, and then by Vance Packard in his book from 1952, The Hidden Persuaders, which claimed that Coca-Cola had used subliminal advertising in cinemas to drive sales of drinks and popcorn. (The study the claim was based on was later discredited.)

                Subliminal Advertising: A Definition

                According to Campaign magazine, ‘the definition of subliminal advertising is quite broad. By one definition, it is: "The use by advertisers of images and sounds to influence consumers’ responses without their being consciously aware of it."’

                Potentially convincing people to buy your product or service through subliminal advertising can be done in a number of different ways. Sometimes, it’ll involve words or images being flashed on a screen so briefly that you don’t detect them consciously (try 0.003 seconds). In print advertising or logo design, there may be an image, colour or shape incorporated into it that takes you a while to see – but your subconscious has potentially registered it.

                Subliminal Advertisement Examples:

                1. The Amazon Logo

                It’s a logo you’ve seen a million times, so where’s the subliminal message? Well, have you ever noticed that the arrow points from the ‘a’ to the ‘z’, telling your subconscious mind that you can literally get anything from Amazon? Plus, the arrow looks like a smile, subliminally making you feel good about the brand, so there are actually two messages cleverly hidden in one device.

                2. The FedEx Logo

                Bet you’ve never clocked this one – FedEx make clever use of negative space – look between the ‘E’ and the ‘x’ and what do you spot? Yep, another arrow. Created by Landor Associated design bureau in 1994, it’s received more than 40 design awards, and was mentioned in a run-down of the top 10 best emblems by Rolling Stone magazine.

                3. Toblerone

                The Toblerone logo isn’t really subliminally selling you anything – unlike FedEx’s subtle promise of speedy deliveries and Amazon’s that you’ll be able to buy anything from A-Z. Look closely at the mountain range, which mimics the chocolate’s distinctively-shaped chunks, and you’ll be able to find a bear standing on its hind legs. Bern, the Swiss capital where the Toblerone bar was created, is called the ‘City of Bears’ and the bear features on its coat of arms – the logo thus pays tribute to the bar’s birthplace.

                Does Subliminal Advertising Work?

                In truth, no-one really knows. Most people would likely tell you it doesn’t – in the same way that, despite it being a multi-billion pound global industry dating back to the 15th century, plenty of people tell you they’re never persuaded by ads. That’s more down to people not liking to feel manipulated – and as if they have very little control over their conscious decisions.

                There are, however, several studies that Philip Merikle, who works for the Department of Psychology at the University of Waterloo, points to that show, ‘considerable information capable of informing decisions and guiding actions is perceived even when observers do not experience any awareness of perceiving.’ Hedging all bets, subliminal advertising has officially been illegal in the UK, US and Australia since 1958.

                Looking for background music for advertising? Rest assured, none of our music has any subliminal messages in it!

                The Best Subliminal Messages

                Subliminal Messaging in Movies

                Are they subliminal messages, or are they just things that bored movie-makers have put in to entertain themselves? We’ll let you be the judge.

                1. The Simpsons

                In The Simpsons, for example, eagle-eyed viewers will have spotted that God and Jesus are the only characters drawn with five fingers (all the other denizens of Springfield have four).

                2. The Matrix Reloaded

                Most of the license plates in the Matrix films refer to Bible verses – Trinity and Morpheus’s ‘DA203’ seen in this clip is Daniel 2:03 – ‘I have had a dream that troubles me, and I want to know what it means’.

                3. The Exorcist

                What is it with subliminal messages and religion? Perhaps most of them date back to the iconic horror film of 1973, in which a section of garbled speech is revealed when Father Damien Karras plays it backwards. This clip reveals what the demon is saying.

                4. Anchorman: The Legend of Ron Burgundy

                Veronica Corningstone (Christina Applegate) visits a Mexican restaurant, whose sign reads ‘Escupinos en su Alimento’, which may be a clue that they’re not going to be enjoying much fine dining – the English translation? ‘We spit in your food’.

                5. Fight Club

                Want to rewatch a favourite film to pick up a ton of hidden messages and visual clues you’ve missed? We recommend David Fincher’s cult hit Fight Club as one of the best. When Edward Norton’s Narrator meets charismatic Tyler Durden for the first time, for instance, it’s not actually the first time the audience has seen him: he’s a ‘blip’ in four different frames, including when the Narrator is making photocopies; when he’s leaving the doctor’s; when he sees Marla leaving a therapy session and during a cancer support group. He’s also in the front row of a group of waiters, when the Narrator is watching TV in his hotel room – onscreen, the group say, ‘Welcome’ (Tyler can be seen on the far right.)

                One of the film’s themes is the pervasiveness of non-stop advertising, which Fincher illustrated by having a Starbucks cup in nearly every scene. And as 11points.com points out, there’s a very subtle hint early on that Tyler isn’t real. When the Narrator’s condo blows up, he calls Tyler from a payphone: no answer. When the phone rings seconds later, the camera zooms in on the payphone. There’s text that says, ‘no incoming calls accepted’ – ie, Tyler couldn’t have called him back on it.

                Subliminal Messaging in Songs

                In 1985, two young men were drinking, smoking marijuana and listening to heavy metal records – among them Stained Class, a Judas Priest album. At sunset, one of the men, Raymond Belknap, shot himself and died. His friend, James Vance also attempting to take his own life, but did not die immediately – he died of complications three years later.

                The two men’s families sued Judas Priest’s label, CBS Records, for $6.2 million, arguing that the pair had been driven to shoot themselves by the track ‘Better by You, Better Than Me’ on Stained Class. The plaintiffs claimed that there was a subliminal message – ‘do it’ – urging listeners to take their lives. The suit was eventually thrown out, but there have been rumours of subliminal messages concealed in music for decades.

                Who, for example, would’ve thought that the squeaky-clean purveyors of 60s pop The Beatles would’ve hidden subliminal messages in their music? The Fab Four first came across what’s called ‘backmasking’ – recording a message backwards onto a track – when they were making Rubber Soul in 1965. They put a backmasked line into ‘Rain’, a single from 1966.

                But their use of backmasking led to the group being at the centre of a strange urban legend. In 1969, rumours began spreading that Paul McCartney had died in 1966 and been replaced by a lookalike. One suggestion was that when the White Album’s ‘Revolution 9’ was played backwards, the phrase ‘turn me on, dead man’ could be heard. Plus, if you played the ‘mumbling’ by John Lennon between the songs ‘I’m So Tired’ and ‘Blackbird’ backwards, did it really sound like, ‘Paul is a dead man. Miss him’? It was, of course, all rubbish.

                However, the band had the last laugh when they created a backmasked message for the 1995 recording of John Lennon’s 1977 demo ‘Free as a Bird’. Released as a studio version 15 years after his death, it featured a clip of Lennon saying ‘turned out nice again’ at the end. McCartney told The Observer, ‘We even put one of those spoof backwards recordings on the end of the single for a laugh, to give all those Beatles nuts something to do.’

                Other groups who messed about with backmasking include Pink Floyd, whose ‘Empty Spaces’ from The Wall contains the message, ‘Congratulations. You’ve just discovered the secret message. Please send your answer to Old Pink, care of the funny farm, Chalfont…’ ELO, meanwhile, went to the extreme: their 1983 album, Secret Messages, is entirely comprised of reversed vocals.

                To end on a more upbeat note, Franz Ferdinand decided to subvert the trope that backmasked messages are often ‘Satanic’ by adding one of the best subliminal messages, the phrase ‘She’s worried about you, call your mother’ into ‘Michael’ to add something wholesome. Aww.

                For more expert articles and inspiration, explore our articles on using music in advertising, films and on YouTube. Our regularly updated playlists have music for every mood or production genre, enabling you to license tracks globally, and for every use.

                Need Music for Your Project?

                At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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                This page was last updated 07/03/2024 and 28/05/2024.

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                THE BEST SPORTS ADS EVER

                THE BEST SPORTS ADS EVER

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                  Some of the best adverts ever are sports ads – they always pack a punch (pun intended). They also play with a viewer’s emotions, highlight important topics of discussion and unite global audiences. Oh, and more often than not they feature welcome appearances from lionised athletes, actors, artists and others in the public eye.

                  For example, who can forget McDonald’s Mike VS Larry advert which sees the two b-ball legends go head-to-head for a Big Mac? Or Nike’s controversial Colin Kaepernick ‘Just Do It’ ad that aimed to open up a conversation on diversity in the sporting world?

                  And what’s a vital part of great sports ads? The music they use. So as we take you through our list, we’ll also be looking at the music choices.

                  The Best Sports Ads Ever

                  Nike – ‘For Warriors’

                  Guaranteed to get your heart racing, Nike’s 2005 For Warriors ad – starring the likes of baseball’s Albert Pujols and American football’s Brian Urlacher – is a masterclass in sports advertising.

                  And although the featured song (rock band Cop Shoot Cop’s Migration) isn’t the easiest to listen to, we must admit, it does work well with the commercials off-beat visuals.

                  Nike – ‘The Conductor’

                  Nike’s The Conductor ad is humorous, purposeful and stars the people’s hero, Kobe Bryant – just three reasons why it’s one of the best sports adverts ever.

                  Plus, the song, sung by the ‘haters’ in the commercial, sounds to be inspired by soul music, one of our favourite genres.

                  Coca Cola – ‘Hey Kid, Catch’

                  Coca Cola’s 1979 advert Hey Kid, Catch ‘proves’ that the soft drink can lift anyone’s spirit – even ‘Mean’ Joe Greene’s.

                  The catchy, upbeat song used in the ad feels very 70s and features the lyrics, ‘a Coke and a smile makes me feel good’.

                  Gatorade – ‘Be Like Mike’

                  A young, high-spirited Michael Jordan is the focus of Gatorade’s 1992 commercial titled Be Like Mike.

                  The memorable music that runs throughout the minute-long commercial kicks off with a tribal beat and sports-inspired whistle, and later features a range of different vocals.

                  Adidas Originals – ‘Change Is A Team Sport’

                  For Change is a Team Sport, Adidas recruited the likes of Pharrell Williams, Blondey, Jonah Hill and Jackson Wang for an uber-stylish commercial that encourages viewers to work as a team.

                  The piano-led track that accompanies the visuals are fittingly perky and animated, which helps add to the zany world the three stripes is trying to create.

                  Nike Football – ‘The Last Game’

                  Created for the 2014 FIFA World Cup, Nike Football’s The Last Game commercial is one of the first ads that come to mind when discussing the best sports ads ever.

                  The Swoosh commercial stars a slew of professional football players brought to life in animation form (from Rooney to Neymar) and uses an array of different music styles, from techno to epic orchestral music.

                  Under Armour – ‘Will Makes Us Family’

                  Sports unites people across the globe and reminds us all that we are one. Under Armour’s 2018 advert titled Will Makes Us Family effectively does this by editing together clips of different athletes from the four corners of the world – including professional boxer Anthony Joshua.

                  But what ties the advert together? Music, of course. Gene Allison’s classic R&B track You Can Make It If You Try, to be exact.

                  Nationwide – ‘Holiday Jingle’

                  Nationwide’s short but sweet Christmas commercial puts American football quarterback Peyton Manning at the forefront and centre.

                  The funny ad – commonly recognised as one of the best sport advertisements ever– uses an upbeat festive track to emphasise its wacky holiday vibe.

                  P&G – ‘Thank You, Mom/Strong’

                  P&G’s ad for the Rio 2016 Olympics looks to the generation above the athletes.

                  The result is a touching campaign that reminds us of our own relationships with our mothers, aided by a track that’s concurrently grand, delicate and emotional.

                  NBA – ‘It’s A Whole New Game’

                  To help fuel hype around 2020’s NBA Restart, the basketball association enlisted the help of woman-of-the-moment Issa Rae.

                  Needless to say, the commercial is an absolute joy to watch and the percussion-heavy track that plays throughout the ad only makes things more exciting.

                  Music For Your Sports Adverts

                  Looking for fantastic tracks for sports ads? Our huge catalogue of high quality, original music has everything you need. Explore playlists (updated every fortnight), with everything from sports anthems to countdown clocks, moments of high drama to beautiful emotions.

                  Need Music for Your Project?

                  At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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                  This page was last updated 23/05/2024.

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                  enviromental ads

                  THE BEST ENVIRONMENTAL ADS

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                    If there’s one thing most of us can agree on, it’s that we need to be kinder to our planet.

                    Naturally, advertisers are savvy to our increasingly eco-conscious mindset, hence there are plenty of television commercials that place the environment front and centre of their campaign.

                    What exactly does an environmental advert look like? Well, it all comes down to what is being advertised.

                    To a fashion brand like Levi’s, an environmental advertisement informs consumers that they’re doing their bit to ensure that they make conscious decisions that are planet-positive.

                    To an environmental organisation like Conservation International, an environmental advertisement warns viewers about the consequences of the planet’s destruction.

                    To a car manufacturer like Mercedes-Benz, an environmental commercial often promotes a new, more eco-friendly automobile.

                    Below, we take a look at the best environmental ads, produced by the likes of Apple, Pangaia, IKEA and WWF.

                    How Do You Advertise Environmental Awareness?

                    Before we dive into our best environmental ads list, we thought it’d be best to answer one of the most popular questions surrounding the topic: how do you advertise environmental awareness?

                    To that we say that environmental awareness can be raised in a plethora of ways, as there are a variety of aspects an advertiser may choose to focus on.

                    Perhaps the most obvious way in which an advertiser may ensure that viewers are aware of the impact human beings are having on the planet is by literally presenting them with scenes of worldwide destruction, be that dirty oceans, droughts, wildfires or obtrusive landfills.

                    A second way an advertiser may open up conversations about environmental awareness is by reminding viewers of the beauty of the world. Usually, these kinds of environmental ads ask viewers to be conscious about our impact on the Earth for future generations of humans and the animal kingdom.

                    A third way advertisers can raise awareness about environmental issues is by presenting viewers with sustainable choices they can make to combat environmental issues – for instance, purchasing an electric car, or wearing clothes made from recycled materials.

                    The fourth and final way an advertiser may raise awareness about the environment is by producing an advert that pivots around a promise they’re making which involves turning towards more sustainable practices. Of course, brands often do this to entice the conscious-minded to purchase its products or use its services.

                    Check out this Earth Day ad from NASA for more inspiration.

                    The Best Environmental Ads

                    • Toyota – Environmental Commitment: Earth Day
                    • Pangaia – What on Earth is PANGAIA?
                    • WWF – We Are All Connected
                    • Apple – A Climate Change Promise
                    • Conservation International – Nature Now
                    • UN Environment Programme – #CleanSeas Break Up PSA
                    • Wild – The Sustainable Natural Deodorant
                    • Adidas Originals – End Plastic Waste | STAN SMITH, FOREVER
                    • Mango – Making Fashion More Sustainable
                    • Volvo Moment – Sustainability #VolvoRecharged

                    Toyota – Environmental Commitment: Earth Day

                    For Earth Day 2018, Toyota announced that they are committed to building a better world via an upbeat commercial complete with an upbeat soundtrack.

                    Its contribution? Eco-advanced vehicles that eliminate CO2 emissions.

                    Pangaia – What on Earth is Pangaia?

                    Eco-friendly fashion label Pangaia is concerned with finding new and unexpected ways to use natural materials to form hype-worthy clothes.

                    Within this 2022 ad – soundtracked by psychedelic ‘60s anthem ‘Ad Gloriam’ by Le Orme – the environmentally-friendly firm introduces themselves to anyone who’s not yet aware of the brand and its planet-positive ethos.

                    WWF – We Are All Connected

                    WWF’s 2011 ‘We Are All Connected’ commercial is a touching piano-led ad that reminds viewers that all living things on this planet are bound together – from the elephants to the birds to the people – with a little love and a lot of rope.

                    Apple – A Climate Change Promise

                    Another environmental ad that’s imbued with emotion is Apple’s 2020 ‘A Climate Change Promise’ commercial.

                    Essentially the ad places focus on a reassuring narrator telling a young baby named Edan that the company plans on making positive changes to the planet for the sake of future generations.

                    Conservation International – Nature Now

                    Think of the environment, and Greta Thunberg will likely come to mind.

                    In 2019, Nature Now gave the young activist a platform to share her message about the impact fossil fuels are having on the planet.

                    It’s safe to say she gets her point across with a little help from some shocking visuals and a dramatic background music track.

                    UN Environment Programme – #CleanSeas Break Up PSA

                    Yes, environmental ads can be humorous. Case in point: the UN Environment Programme’s ‘#CleanSeas’ ad from the 2018 commercial.

                    Inspired by archetypal movie break-up scenes, the ad focuses on a girl breaking up with ocean-damaging plastics – and, of course, it’s enhanced by some heartbreak music.

                    Wild – The Sustainable Natural Deodorant

                    Wild knows that saving the world should be a positive thing, which is why its ad focusing on sustainable natural deodorant from June 2021 keeps things light-hearted throughout.

                    Led by a buoyant main character walking through the woods, the ad is about as laidback as an environmental ad can be.

                    Adidas Originals – End Plastic Waste | Stan Smith, Forever

                    Who better to inform audiences about the beauty of being green than Kermit the Frog? Yoda, you say? Well, he’s also featured in this Adidas Originals ad that promotes the brand’s sustainable Stan Smith sneaker.

                    Plus, the shoe’s namesake makes an appearance himself, along with some soul-stirring string-led background music.

                    Mango – Making Fashion More Sustainable

                    In 2021, Mango created a commercial characterised by earthy ensembles, atmospheric music and exotic destinations that let shoppers know that it’s committed to creating clothes from materials with sustainable properties.

                    It’s almost as if the Spanish brand is suggesting that shopping with them can help one reconnect with nature.

                    Volvo Moment – Sustainability #VolvoRecharged

                    Many viewers gained new respect for Swedish car manufacturer Volvo the minute that they admitted in their 2019 ad that they’ve been contributing to climate change, but are looking to make some positive changes in the coming years. Finally, some transparency!

                    The brand's plan? Become climate neutral by placing emphasis on electric models and using renewable energy to run production plants.

                    Need More Ad Inspiration?

                    If you happen to be an advertiser on the lookout for some ad inspiration, you’ve come to the right place. Here at Audio Network, we have heaps of ad-focused articles (just like this one) over on The Edit. So, no matter what type of ad you’re looking to produce – whether that be a Valentine’s Day ad, Christmas ad, sports ad, Chinese ad or anything else – you’ll be sure to find content to seek inspiration from.

                    Once you’re set an idea, it’s time to start thinking about music for advertising – something we’ve also got an abundance of. The most productive way to explore our sizable catalogue? By discovering our playlists.

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                    At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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                    This page was last updated 20/05/2024 and 09/07/2024.

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