Promotional videos come in all shapes and sizes, from brands to products, events to productions, interviews, reels and more. How do you make yours stand out, in an ever-increasing ocean of content? One key element is music; find the tracks that connect up your message with your audience, and half your work is done. We’re here to show you how, and share some inspirational playlists to make life easier.
- What is a promotional video?
- How long should a promo video be?
- How can good music make a promo video better?
- How to choose the best music for your project
- Where can I find the best music for promotional videos?
- Playlists for promotional videos
What Is a Promotional Video?
Also known as promo videos, they’re used for the purpose of promoting specific marketing initiatives, products, brands, services or events for businesses. You might also be making promotional videos for testimonials, employee training or as explainers (according to research from HubSpot, 72% of consumers would prefer to learn about a product or service by watching a video.)
Video is at the forefront of most companies’ digital marketing – videos can increase conversion rates by 80%, just by putting them on a landing page, so it’s vital to get it right. Promo videos can also be very useful tools when it comes to creating brand loyalty (think of creating a series when you’re evolving your marketing strategy) and trust in a brand. Many smaller, or entrepreneur-led companies might feature their founder and employees, which can increase buy in on social media, and with customers who prioritise authenticity.
Think of your promotional videos as the content which shows the world what you – and your business or product – is all about.
How Long Should a Promo Video Be?
This type of video content is best kept under the 2-minute mark, meaning that you may have to pack in plenty of important information, key sales points and a CTA (Call to Action). Keeping it short and punchy will encourage engagement and make your message more memorable. Focus on what the viewer really wants to know: what can your business or product do for me? How will it make my life better? What problem is it solving?
With this kind of video promo, a big plus is that it doesn’t have to take long to make – and it doesn’t need to claim a huge amount of your budget, either.
How Can Good Music Make a Promo Video Better?
Adding music can improve your video content in a variety of ways:
- Pick tracks or genres that will make the viewer feel how you want them to: from excited to thoughtful, invested or intrigued to know more
- Use tracks with different tempos or lyrics to break up the sections of your video
- Choose music that chimes with your target audience and represents your brand/product
How to Choose the Best Music for Your Project
For inspiration, look at the way global brands tell their stories through their ads, and the way they use music to create an atmosphere, or connect with their target audience. Our deep dives on IKEA, Virgin Media and trends in music licensing for TV ads will give you valuable pointers. Or get some extra tips on music for production – from adding atmosphere to creating soundscapes.
Where Can I Find the Best Music for Promotional Videos?
That’s where Audio Network comes in. Our catalogue of over 200,000 tracks is fully licensed – meaning that you won’t have to worry about content take-downs on YouTube or any other copyright claims. Whatever platform you’re using for your content, our licensing has you covered.
So, what promotional songs are you looking for? Our tracks cover every genre from pop to hip hop, orchestral to world music. But to make it even easier, you can search through our dedicated playlists, which span everything you could possibly want, from sports to gaming, cookery to travel and lifestyle, together with the tracks that will create excitement and drama, bring the LOLs or just give your promo video a bit of added ambiance.
Playlists for Promotional Videos
Explore these playlists from our playlist hub, with hand-picked tracks from our in-house experts, to really ramp up your promo video quality this year:
- Piano background music
- Tracks to motivate and inspire for businesses and brands
- Sports gaming
- Ramp up the anticipation with film scores and trailer music
- Bring the drama with some epic orchestral
We’ve also got collections including the best classical music, dramedy and the all-important music that resonates, so you’ll never be short of promotional songs. Get started with music licensing and take your promotional video music to the next level.
Need Music for Your Project?
At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!
