THE BEST FEMALE YOUTUBERS

Looking to quit your job and start a new career as a YouTuber? First things first, it’s paramount that you study the best vloggers making a living from the video platform. Which cameras do they use? What’s their go-to editing software? How do they record fantastic audio? Where do they get their high-quality background music? To help you get started with your research, we’ve put together a list of the best female YouTubers, including UK lifestyle YouTubers and so many more.

Below, we introduce you to 30+ female YouTubers who are constantly raising the bar, including Huda Kattan, Jackie Aina, Shameless Maya and Miranda Sings. Naturally, we will also be drawing your attention to our collection of YouTube-appropriate production music that can instantly elevate a vlog.

The Best Female YouTubers

• Richest Female YouTubers: Huda Kattan, Lilly Singh,
• Most Subscribed Female YouTubers: Yuya, Jenna Marbles
• Top Female Beauty YouTubers: SaraBeautyCorner, Michelle Phan, Jackie Aina
• Female Fitness YouTubers: Yoga With Adrienne, Kayla Istines, FitnessBlender, Nikki Blackketter, POPSUGAR Fitness
• Inspirational Female YouTubers: Shameless Maya, Bethany Mota, Rosanna Pansino, Nikki Tutorials
• Funny Female YouTubers: Miranda Sings, GloZell Green, Liza Koshy
• Black Female YouTubers: Nyma Tang, Patricia Bright, Lyn Allure
• Asian Female YouTubers: Weylie Hoang, Jenn Im, Hana Lee, Mayuko Inoue
• British Female YouTubers: Carrie Hope Fletcher, Georgia Marie, Niomi Smart, Rose and Rosie
• Female Gaming YouTubers: SSSniper Wolf, iHasCupQuake
• Female Minecraft YouTubers: LD Shadow Lady, Gamer Girl
• Political Female YouTubers: Contrapoints, Lauren Chen

Richest Female YouTubers

Did you know that a handful of the savviest businesswomen in the world actually started out on YouTube? Off the back of producing enticing vlogs, they soon established a staunch following, so when they then founded brands and followed new career paths, they knew full well that their fans would support them. Evidently, it’s a recipe for success.

1. Huda Kattan

Subscribers: 4.14m

Worth a cool $510 million, Huda Kattan is the beauty blogger and entrepreneur who founded make-up company Huda Beauty in 2006 and Wishful Skincare in 2020.

Huda’s YouTube channel has over four million subscribers who are all eager to discover her beauty tips, listen to her stories and be the first to find out about her ventures.

2. Lilly Singh

Subscribers: 14.7m

Lilly Singh rose to fame on the back of her comedy videos satirising Indian and Punjabi culture; unsurprisingly, the ones in which she impersonated her parents have always been super popular.

Over the years, she’s picked up just shy of 15 million YouTube subscribers, expanded into movies (including Bad Moms and Fahrenheit 451) and was even given her late-night talk show by NBC, A Little Late with Lilly Singh.

Now, she’s estimated to be worth $20 million. You could say she’s laughing all the way to the bank.

Most Subscribed Female YouTubers

3. Yuya

Subscribers: 24.9m

Mexican content creator Yuya joined YouTube at the age of 16 after winning a make-up contest. How has she attracted an audience? By creating engaging content covering topics such as beauty, fashion and styling.

After building up a loyal fan base, Yuya started launching her own products, including a perfume (#True), a cosmetics line and two books. In other words, she’s #winning.

4. Jenna Marbles

Subscribers: 20m

Kick-starting her YouTube career with 2010 viral video ‘How to Trick People into Thinking You’re Good Looking’ – a video which now boasts 71+ million views – Jenna Marbles used this launchpad to become a successful YouTuber, comedian and actress.

12 years later, Jenna Marbles’ vlogs are regularly hitting over three million views, her net worth is estimated at $8 million, and she’s established a line of dog toys inspired by her own canine friends.

Top Female Beauty YouTubers

Beauty is one of the top-ranking topics on YouTube as thousands of makeovers, how-tos, reviews and hauls are uploaded every day. We’ve already mentioned two of the biggest hitters, Yuya and Huda Beauty, so, who are the best of the best?

5. SaraBeautyCorner

Subscribers: 10.5m

Slovenian vlogger Sara Lawler’s fun approach to make-up and fashion attracts plenty of teenage fans. She has over 10 million subscribers, and she’s confidently proclaimed that she has the ‘coolest and funniest beauty videos’ on the net.

Seemingly, there is method in her madness as one of her ‘school pranks’ videos has clocked up over 160 million views. We’ve got the feeling Sara owes some of her success to her fitting music choices, which truly help her stand out from the crowd.

6. Michelle Phan

Subscribers: 8.82m

Michelle was one of the earliest beauty influencers: she established her channel all the way back in 2006. She pivoted into the beauty business with monthly subscription service Ipsy, and she still shares beauty tips and make-up tutorials with her 8.82 million subscribers.

Altogether, Michelle has generated over 1.1 billion lifetime views! Plus she’s said to have a net worth of $50 million. We guess it makes sense considering she runs a women’s lifestyle network FAWN (For All Women’s Network), a cosmetics line with L’Oreal and a platform for artists to promote their music called Shift Music Group. Not bad for someone who, ‘didn’t have a roadmap; I just did it because it was meaningful to me, and I wanted to disrupt the beauty industry.’

7. Jackie Aina

Subscribers: 3.57m

Jackie aims to, ‘Change the standard of beauty, one video at a time.’ Her content is centred around all things make-up and skincare, and she’s known for her vibrant, positive energy (and her $1 million net worth).

Most importantly, Jackie is an advocate for the representation of people of colour in the industry, and she’s had brand partnerships with Sephora, Two Faced and Anastasia Beverly Hills.

Top Fitness Female YouTubers

Over the couple of years, YouTube exercise classes have been a saviour for those of us stuck at home. But who are the top female fitness YouTubers?

8. Yoga with Adriene

Subscribers: 10.5m

If you haven’t heard of Austin-based yoga teacher Adriene Mishler, then where on earth have you been? She joined YouTube in 2012 with a mission to connect as many people as possible through high-quality free yoga videos. It’s safe to say she’s succeeded.

Why do people tune into Adriene’s vlogs? Well, she’s down to earth, friendly, and often includes cameos from her adorable dog Benji. On her channel, Adriene has everything from Yoga for Beginners to a variety of 30-day challenges so – no matter what level you’re at – she’s got the content to keep you motivated.

9. Kayla Itsines

Subscribers: 400k

Aussie personal trainer Kayla began her YouTube journey in 2012. Her experience as a dynamic fitness influencer has earned her the top spot on Forbes’ list of Top Fitness Influencers; plus, she's also one of Time magazine’s top 30 most influential people on the internet.

She’s best known for her fitness app, BBG (Bikini Body Guide) workouts – from ‘Stronger to Pregnancy’ to ‘Zero Equipment’ – and line of bestselling books. Oh, and we’ve got to mention that she’s got over 13 million followers on Instagram. In short, she’s dominating every field she can.

10. FitnessBlender

Subscribers: 6.63m

Husband and wife duo Daniel and Kelli have over 600 free, full-length workout videos on YouTube – and they continue to add new videos each week. Plus, they produce videos offering tips about health, nutrition, fitness and more. How’s it working out for them? Well, they have over 6.5 million subscribers and have an estimated net worth of $4 million, so, pretty good!

No equipment is needed to workout with Daniel and Kelli, so pull up your leg warmers, grab a bottle of water and get started!

11. Nikki Blackketter

Subscribers: 729k

Nikki hails from LA and posts daily vlogs on fitness and weightlifting, together with adventures with her room mate, friends, family and her cat. Plus, she’s a committed gamer – she even has a separate gaming YouTube channel!

Moving back to her fitness channel, she describes her speciality as ‘glute/booty and leg lifts’. And with 729,000 subscribers currently, it appears quite a lot of people are keen to attain Nikki’s physique.

12. POPSUGAR Fitness

Subscribers: 5.87m

Do you want variety? Get yourself subscribed to POPSUGAR Fitness – it’s literally got something for everyone. Host Anna Renderer works out alongside an expert team of fitness professionals – including some of Hollywood’s most sought-after celebrity trainers who take on everything from tabata to barre, hip hop to HIIT, no equipment abs to dynamic yoga.

So far, the channel has clocked up over 600 million views and has over 5.5 million subscribers. We wonder how far POPSUGAR can take it.

Inspirational Female YouTubers

13. Shameless Maya

Subscribers: 1.2m

‘What would happen if I shamelessly promoted myself for 365 days?’ This was the question and social experiment that kick-started Maya Washington’s channel in 2012. Sure, Shameless Maya may have begun as an experiment, but now it’s the multifaceted talent’s lifestyle.

She shares videos on lifestyle, inspiration, transformations and techie content for ‘aspiring geeks’ and boasts over one million subscribers.

14. Bethany Mota

Subscribers: 9.67m

Bethany’s 9.8 million subscribers are known as ‘Mota-vators’, and they’ve helped her to hit the coveted 1 billion views mark.

Her wide-ranging content covers style, travel, comedy, beauty, cooking, positivity and more. Plus, she’s known for sharing anti-bullying and tolerance messages. If Bethany doesn’t mota-vate you to be a better person, no one will.

15. Rosanna Pansino

Subscribers: 13.1m

Recipe queen Rosanna runs a channel that features everything from videos focusing on fun holiday treats (her Spider-Man candy apples have racked up 66 million views) to ‘How to make a Disney Princess sisters cake’, a vlog viewed an astonishing 223 million times. Mostly by parents whose kids are huge Frozen stans, we’re guessing.

The success of her cooking show, Nerdy Nummies, has led to Pansino publishing three cookbooks, and with over 13 million subscribers under her belt and a net worth of around $9 million, we can’t wait to see what she does next.

16. Nikkie Tutorials

Subscribers: 13.9m

Also known as one of the best female beauty YouTubers, Nikkie de Jager, aka Nikkie Tutorials, is one of the most inspirational and influential figures on the platform, with nearly 14 million subscribers and views over 1 billion.

Her online fame kicked off when her ‘The Power of Make-up’ transformation went viral over a decade ago, and she’s now got a thriving career in the beauty industry, with brand partnerships and a role as Global Beauty Advisor for Marc Jacobs Beauty.

Nikkie’s new ‘Layers of Me’ series takes you behind the scenes of her life as a vlogger. With over 3.5 million views and over 4,600 comments, her fans are clearly eager to know more about what goes on behind the camera and the ring lights.

Funny Female YouTubers

17. Miranda Sings

Subscribers: 10.9m

Colleen Ballinger is the woman behind Miranda Sings: a channel that she originally created as a joke for her theatre friends. If you’re not familiar with the YouTube character, know that she is a homeschooled teen from Tacoma, with misapplied lipstick and a strong belief in her own singing talent (despite the fact that she couldn’t actually carry a tune in a bucket).

Colleen’s video ‘Free Voice Lesson’ went viral in 2009, and her ‘Mirfandas’ now follow her across YouTube (10.9 million subscribers), Instagram (6.2 million followers) and Netflix (she created and starred in the show Haters Back Off).

18. GloZell Green

Subscribers: 4.62m

GloZell shot to fame when her hilarious Cinnamon Challenge video went viral in 2012. It’s now hit 58 million views and has over half a million likes.

She’s been sharing humorous videos on her channel with her millions of subscribers since 2008 and even interviewed Barack Obama in a YouTube Livestream hosted at the White House in 2015. Basically, YouTube changed her life. Watch the trailer to The GloZell Show below.

19. Liza Koshy

Subscribers: 17.5m

Liza began her career on Vine in 2013, before switching to YouTube. She’s now an actress, TV host and comedian and, since 2018, produces and stars as the title character in the YouTube Premium comedy series Liza on Demand.

Liza ranks as one of the most popular female YouTubers, with over 17 million subscribers, and her two channels have more than three billion combined views. She’s received four Streamy Awards and has been included on the 2019 Forbes 30 Under 30 Hollywood & Entertainment list and on Time’s list of the 25 Most Influential People on the Internet.

Black Female YouTubers

20. Nyma Tang

Subscribers: 1.35m

Born in Ethiopia to South Sudanese parents in 1991, Nyma Tang moved to the US when she was three. 26 years later, she launched her online career with YouTube series The Darkest Shade in which she reviewed the darkest shades of products from different make-up brands. One of the key reasons she started this series was to highlight the under-representation of deeper skin tones within the beauty industry.

Now, Nyma is a world-renowned beauty vlogger and activist, and 1.35m subscribers support her fight against discrimination.

21. Patricia Bright

Subscribers: 2.86m

Former investment banker Patricia Bright is, quite fittingly, a ray of sunshine in our lives, and the lives of the rest of her 2.86m subscribers. The 30-something-year-old Brit is a total all-rounder: she’s been giving us advice on everything from fashion to beauty to home interiors for over a decade, and, to date, has racked up over 352 million views.

These days, Patricia is not just a lifestyle vlogger, she's also a wife and a mum! And it's no coincidence that our favourite vlogs feature her super lovable family. Oh, and lest we forget, she’s also a critically-acclaimed author – check out her motivational book Heart and Hustle: Use Your Passion. Build Your Brand. Achieve Your Dreams.

22. Lyn Allure

Subscribers: 419k

On her channel, Lyn Allure discusses self-improvement, entrepreneurship, financial literacy, personal finances and all things money – from making it in life to saving and investing. Her series Good Girl Gone Boss looks at side hustles, money management, the law of attraction, personal development and more; essentially, the series is about transitioning from being an employee to becoming your own boss full time.

Lyn uploads new videos every Sunday and Wednesday to inspire her subscribers to follow their own entrepreneurial journey. Are they worth watching? Her 419,000 subscribers would certainly argue so.

Asian Female YouTubers

23. Weylie Hoang

Subscribers: 1.72m

Weylie Hoang is a Chinese vlogger in her late 20s who describes herself as, ‘the sister you never had… or the sister you never wanted’. Most of her content is lifestyle-based, from food to fitness, but she also talks about her relationship, mental health and her quest to learn Chinese.

Having grown up Chinese-American, Weylie uses her story to encourage her 1.7 million subscribers to embrace their culture, whatever that may be. Now that’s an inspiring way to use a platform.

24. Jenn Im

Subscribers: 3.14m

South Korean-American Jenn produces relatable make-up, beauty and lifestyle vlogs under the moniker ClothesEncounters. She also celebrates her South Korean roots with videos such as ‘Easy Korean Recipes’ and ‘Cooking a Korean Feast’, often featuring her parents.

Over the years, Jenn has garnered over 350 million views and has worked with the likes of Calvin Klein, Levi’s, Macy's and Clinique.

25. Hana Lee

Subscribers: 343k

Hana Lee does everything from styling videos based on her favourite anime characters to fun make-up inspired by the ‘mean girl’ and ‘nice girl’ tropes from K-drama.

Hana also loves K-Pop and is learning Korean. Since Korean culture has been such huge news as of late, it’s unsurprising to discover Hana has such a large audience. 343,000 subscribers, to be exact.

26. Mayuko Inoue

Subscribers: 495k

California-based Mayuko Inoue is more than just a Japanese American vlogger – she is also a software engineer who exercised her skills at Netflix and a handful of Silicon Valley companies. In other words, she’s super cool.

How does Mayuko come up with the topic of her blogs to impress her almost 500,000 subscribers? She creates vlogs about whatever’s on her mind. From her vlogs ‘Fostering Creativity as an Asian American’ to ‘What Does ‘Senior’ Engineer Software Mean?’, Mayuko Inoue keeps the views rolling in, in weird, wonderful and thought-provoking ways.

British Female YouTubers

Who are the Brits you should be liking and subscribing to? Well, there’s quite a few. Our little nation stands up well in the world of YouTube.

27. Carrie Hope Fletcher

Subscribers: 652k

Carrie is a West End star, singer-songwriter, musician, author and lifestyle YouTuber whose subscribers love her candour and attitude. Carrie is currently the star of Andrew Lloyd Webber’s Cinderella; thus, her vlog explores all of the ongoings behind the scenes at the Gillian Lynne Theatre.

Alongside theatre-centric videos, Carrie keeps her 652,000 subscribers entertained by discussing fashion, literature, self-care and more.

28. Georgia Marie

Subscribers: 204k

27-year-old Georgia Marie is a creator who loves sharing stories from history (most of them, lesser-known) as well as unsolved true crime cases. Different, right?

Each video is feature-length and Georgia is a great storyteller, no matter if the story is spooky, awe-inspiring or mysterious.

29. Niomi Smart

Subscribers: 1.54m

Niomi is the go-to girl for vegan lifestyle content. She mainly vlogs about wellness, everyday recipes, healthy food swaps, organic make-up, sustainable fashion tips and training to become a yoga teacher, which her 1.5 million subscribers love.

One of Niomi’s most viewed series is What I Eat in a Day. These vlogs have been filmed everywhere from LA to Bali to Thailand, and it’s always interesting to see how she finds tasty vegan food everywhere across the globe.

30. Rose and Rosie

Subscribers: 1.01m

Married couple Rose and Rosie are on a mission to dispel myths surrounding the LGBTQ+ community as they talk about their lives, play video games and make up songs.

It’s impossible not to love Rose and Rosie’s warm, honest approach, especially when it comes to sex and relationships. They also run vlogging channel The Roxetera and a gaming channel called Let’s Play Games.

Female Gamers on YouTube

31. SSSniper Wolf

Subscribers: 30.5m

Lia – aka SSSniper Wolf – has nearly 25 million subscribers to her gaming channel, launched in 2011. In case you’re wondering, the name SSSniper Wolf came from Sniper Wolf: the name of one of the main antagonists and bosses of Metal Gear Solid.

SSSniper Wolf’s tips for YouTube success? ‘Don’t do it to make money. You should genuinely care about your audience and want to make people happy, entertain them, and help them escape from any problems they may have that are bothering them.’ Find out how to follow in Lia’s

footsteps with tips on the best gaming software.

32. iHasCupQuake

Subscribers: 6.97m

Tiffany Herrera is a famous gamer, better known by her YouTube handle, iHasCupQuake. She’s the current holder of the Guinness World Record: Gamer’s Edition for Most Popular Female Games Broadcaster on YouTube. This is the result of being the most subscribed female games broadcaster and most viewed female games broadcaster on YouTube. Get this, she’s amassed more than two billion views.

iHasCupQuake has almost seven million avid subscribers, and she posts new content nearly every day. In other words, she’s a hard worker who is reaping the benefits of the effort she’s put into her channel.

33. LD Shadow Lady

Subscribers: 6.57m

Looking for the best female Minecraft YouTuber? Check out British gaming girl Elizabeth Dwyer, who originally created a channel to perfect her Call of Duty skills. Of course, that’s before she discovered Minecraft and became fascinated by the game’s endless possibilities.

Lizzie ended up developing her own games within the Minecraft universe and has clocked up over 2.5 billion total views from her 6.5 million subscribers along the way, putting her within the top 100 most subscribed channels in the UK, and the top 3000 worldwide. Knowing all of this, it should come as no surprise that her estimated net worth is over $8.5 million.

34. GamerGirl

Subscribers: 5.9m

She may only be 14 years old, but GameGirl is one of the world’s most famous, influential and successful Minecraft vloggers in the world. Honestly, she makes us feel like we’re slacking in life.

Karina Kurzawa was born in Canada in 2007, and nine years later, she established her YouTube channel. Karina started out by reviewing toys, food and other things she found interesting, but, as we know, it was gaming vlogs where she found her success.

Political Female YouTubers

35. Contrapoints

Subscribers: 1.5m

Virginia-born Natalie Wynn – better known by her YouTube alias, Contrapoints – has made a name for herself by sharing her political and philosophical views online. She’s covered everything from race to gender to sexuality in her vlogs that have helped her reach over 71 million views.

Natalie began to make YouTube content back in 2008 when she was 20 years old, and most of her original videos focused on her atheist views. But it wasn’t until 2016 that she adopted the Contrapoints identity and started to challenge norms and popular notions. Over six years, Natalie has managed to pique the interests of over 1.5 million people who now count themselves Contrapoint subscribers.

36. Lauren Chen

Subscribers: 501k

Lauren Chen is one of the biggest names in the political YouTube realm – the Canadian Christian Conservative has strong views on contemporary feminism, immigration and more. Often, Lauren's views are controversial – this may explain her impressive 501,000 subscriber count and 73 million view count.

As well as creating generic vlogs about society’s conventions, Lauren Chen zones in on specific scenarios that often pivot around celebrities. For example, Lauren has recently touched upon JK Rowling’s comments on trans people, Billie Eilish’s comments on porn and Elon Musk’s political views.

Round-Up: Top 10 Female YouTubers

So, who are our favourite female YouTubers? Who do we think you should be subscribing to right now? Who is doing it like no one else? Find our list of the top 10 female YouTubers below (listed in no particular order):

1. NikkiTutorials
2. Huda Kattan
3. Patricia Bright
4. iHasCupQuake
5. Yoga with Adriene
6. Georgia Marie
7. Carrie Hope Fletcher
8. Rosanna Pansino
9. Nyma Tang
10. Jenn Im

It’s Your Turn to Become a YouTube Sensation

So, now you’ve explored our list of the best female YouTubers, it’s time to have a go yourself! Make sure you’ve got all the right equipment and software – and, of course, don’t forget your background music!

Whether you think you’ve got a shot at becoming a successful gaming YouTuber, travel YouTuber or fashion and beauty YouTuber, we’ve got the music that’ll make your project sing. The best way to discover our ever-expanding catalogue? By browsing our playlists that range from Classical Collection to Kick-Ass Women.