Add a header to begin generating the table of contents
One year on, we caught up with Alice Redman from Broadcast Intelligence to revisit the trends shaping the indie production landscape.
As a sponsor of the Broadcast Summit once again this year, we’re continuing the conversation around how the industry is evolving, and the role music plays within it.
Last time, collaboration was front of mind. This year, the picture is shifting - from new global partnerships to the realities producers are navigating now, and where music continues to support standout content.
So, what’s changed over the past 12 months? We asked Alice for her latest insights.
Last year you highlighted collaboration as a key trend in indie TV production. Has that continued in 2026, or are you seeing new shifts emerging?
Collaboration will always be a trend. But these collaborations change in how they look and who they involve, and new partners and opportunities are always emerging.
This year at Broadcast Intelligence, we’re really looking at Australia and Canada for partnership opportunities for our subscribers, whereas last year we were thinking more about UK indies grouping together.
What advice would you give indie producers pitching projects in 2026 that might be different from a year ago?
That’s a tough one as last year I said knowledge – and that’s still true. Being in the know about trends, industry news, commissioning remits and more is paramount.
However, I think flexibility and resilience are also key things to consider. Can you make the project differently to make it work for another broadcaster or another budget? Can you team up? What does that/this look like?
Over the past year, have there been any standout examples of music playing a major role in the success or cultural impact of a show?
I personally have really noticed a resurgence of All The Things She Said by t.A.T.u following its use in Heated Rivalry, as well as its original score and other songs on the soundtrack.
What are you most looking forward to at this year’s summit?
I love the summit – we’ve got over 50 1-2-1 meetings with commissioner and distribution execs, and it’s always so special to see producers pitching and having success all down to a 15-min meeting. We actually did a video about a programme coming off the back of one of these. Watch below!
The industry really turns out for the Broadcast Summit, we’ve got everyone from the PSBs to the streamers on panels, as well as AI, brand-funded content and more!
Huge thanks to Alice for sharing her insights.
With the industry continuing to shift, staying informed, adaptable, and creative remains key. We’re looking forward to seeing these conversations continue at this year’s Broadcast Summit!
At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.
Add a header to begin generating the table of contents
In the world of short-form content, speed may seem like everything, but it’s quality that stops people scrolling. With brands and businesses today publishing an ever-increasing number of videos across platforms like TikTok, Instagram Reels and YouTube Shorts, it means they’re making more musical choices than ever. So, as well as creating content quickly, they’re having to also find music that fits the tone, tells the story and keeps viewers engaged in just a few seconds.
For many teams, the process of sourcing the right track can become creative a bottleneck. Endless searching, unclear licensing and selecting music that almost works (but not quite) can slow down production and dilute the impact of otherwise compelling content.
In this blog, we explore practical ways that brands and businesses can quickly discover high-quality music that matches their content, strengthens their identity and keeps their workflow efficient. Whether you’re a social media manager, creative lead or part of a fast-moving marketing team, you’ll find simple strategies to streamline music discovery and make every short-form video sound as good as it looks.
Types of Short-Form Content
When we talk about short-form content, we’re referring to videos or media designed to be consumed quickly, typically lasting for under 60 seconds – though they can last up to a few minutes depending on the platform. Common examples include:
Product teaser videos for a new launch
Behind-the-scenes clips from a photoshoot or event
Quick tutorials or “how-to” tips
Customer testimonials or reactions
Before-and-after transformations
Trend-based videos using popular sounds
Day-in-the-life content from founders or employees
Limited-time promotions or announcements
User-generated content reposted by brands
Educational micro-content that explains one idea quickly
These formats are widely used on platforms such as TikTok, Instagram Reels and YouTube Shorts because they’re designed for fast discovery and high engagement.
Why Short-Form Content Matters
Short-form content has become one of the most powerful tools for brands because it matches how people now consume media online. A short, engaging video can capture attention in seconds, communicate a message clearly and encourage viewers to interact or share without requiring a large time commitment.
Another reason short-form content matters is its ability to dramatically increase reach. Platforms actively promote short videos through their discovery algorithms, meaning brands can reach new audiences far beyond their existing followers. A single well-executed clip can generate thousands – or even millions – of views, making it one of the most efficient ways to build awareness and visibility.
Short-form content also allows brands to produce a larger volume of content more frequently. Instead of investing weeks into one long video campaign, teams can create multiple shorter pieces that test different messages, styles and creative directions. This faster production cycle helps brands learn what resonates with their audience and refine their approach in real time.
There’s also a cultural aspect driving the growth of short-form content. Trends, sounds and formats evolve quickly on social platforms and brands that participate in these moments feel more relevant and connected to their audience. Short videos make it easier to join conversations as they happen, rather than months later when a campaign is ready.
Finally, short-form content supports the growing demand for authentic, less polished marketing. Audiences increasingly prefer content that feels real, timely and relatable rather than elaborate advertisements. For many brands, short-form video provides the perfect balance: fast to create, engaging to watch and effective at building connection with modern audiences.
Music for Short-Form Content
When it comes to short-form video music – whether that’s a hero track or background music for social media videos – you’re looking for sound that will enhance your storytelling. Finding the right music for your brand will involve considering the emotional connections that you’re hoping to build and whether that sound palette reflects your brand values and the demographic of your target audience. It will also depend on the tone of the video content you’re creating (i.e. is it playful, is it authoritative?).
Whether you’re looking for background music for social media ads or are hoping to further your sonic branding with short-form content, you will need music that is appropriately licensed. It may seem like one easy way to get around this issue is to use royalty-free music. But if you’re planning to rely on royalty-free music for short videos, you’re opening your brand up to a host of legal issues. For example, many “free” tracks may have hidden restrictions or require proper attribution, and failure to comply may cause your chosen platform to block or take down your content. In addition, the tracks may also be low-quality, cheapening your brand.
Another option could be to use the library built-in to your desired social media platform. However, as we outlined in a previous blog, with built-in libraries there are legal and creative limitations, including copyright issues and lack of originality.
The most efficient solution when it comes to music licensing for social media content is to use a reputable music library, which offers licensed music for TikTok and Reels, or any other social platform. By removing licensing confusion, you’re also increasing your ability to meet tight deadlines – an essential asset in the fast-paced world of short-form content.
Audio Network’s Music for Short-Form Content
At Audio Network we offer more than 300,000 high quality tracks, licensed worldwide, forever. Created by the world’s leading artists, composers and producers, in our catalogue you’ll find music of every imaginable style, mood and genre, from hip hop to hybrid orchestral, drama to documentary, with stems and cut-downs available on selected tracks.
It's not just music either. From foley sounds to ambient effects, we offer 200,000+ SFX from industry-leaders Pro Sound Effects, so you don’t have to source both a music library and a sound effects library for branded content.
With a wealth of exceptional sound effects and licensed music for advertising to choose from, we make it easy for you to navigate our catalogue with super-fast AI-powered search tools that allow you to search by keyword, audio link or scene description. Filter your results by mood, tempo, genre, instrumentation and more, and browse curated collections and playlists for inspiration.
At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.
Add a header to begin generating the table of contents
By its very definition, pop music is a genre that evolves and shapeshifts to reflect current trends. And yet, however it changes, its core principles are always being catchy, likeable and easy on the ear - making it an ideal candidate for sync.
From advertising to TV, branded content to film, pop music has served up countless iconic watercooler moments over the years. It continues to be a powerful tool for producers and marketers, combining instant familiarity and emotional accessibility with broad audience appeal. Boasting a structure and production-style that is specifically designed to be memorable and engaging, pop is a genre that’s particularly effective in advertising, branded content and digital campaigns where capturing attention quickly is critical.
When it comes to licensing pop music, things can easily get pretty complicated. In this guide we run through all the possible uses of pop music in sync and explain how to license pop music for content.
The Evolution of Pop Music
Pop music has always evolved by absorbing influences from other genres, which is one of the key reasons it continues to be culturally dominant and commercially relevant. Rather than existing as a fixed style, pop continually adapts, blending production techniques, rhythms and aesthetics from across the musical landscape to reflect changing listener tastes and technological shifts.
One of the most significant developments has been the rise of electronic pop, where synthesizers, drum machines and digital production have become central to the genre’s sound.
Artists such as Lady Gaga, Robyn, and Dua Lipa have embraced electronic textures and dance-driven beats, creating polished, high-energy tracks that translate seamlessly across radio, streaming platforms and visual media.
Pop has also merged with the aesthetics of indie music, giving rise to a more understated and alternative-leaning sound often described as indie-pop. This style typically features organic instrumentation, intimate vocals and a slightly lo-fi or retro sensibility.
Artists like Lorde, Clairo and Lola Young have helped bring this hybrid approach into the mainstream, proving that pop can be both commercially appealing and stylistically nuanced.
At the same time, the influence of hip hop and R&B has reshaped the rhythmic and vocal style of contemporary pop. Trap-inspired beats, syncopated rhythm and melodic rap flows have become common features in chart music, reflected in the work of stars like Beyoncé, Doja Cat and Ariana Grande. This crossover has expanded pop’s sonic palette while aligning it more closely with global youth culture.
And that’s before we get to the stratospheric rise of Latin pop. Driven by the international successes of artists like Bad Bunny, Karol G and Sharkira, Latin pop has become one of the most influential forces in global mainstream music. Blending traditional Latin rhythms with contemporary pop, reggaeton and electronic production, the genre has crossed language barriers and achieved massive streaming and chart success worldwide.
For brands, film and television, its vibrant rhythms, danceable energy and global appeal make it an increasingly popular choice for soundtracks and advertising campaigns looking to capture a contemporary, cross-cultural feel.
Together, these genre crossovers illustrate how pop functions less as a rigid category and more as a flexible musical framework – one that continuously evolves by integrating the most compelling sounds of the moment.
For music supervisors, marketers and content creators, this diversity means pop offers a wide range of styles capable of supporting everything from feature films to short-form content, and from high-energy brand campaigns to subtle, emotional storytelling.
Below we’ve broken down some of the key subgenres and their uses in sync.
Energetic and catchy, dance-pop is perfect for brand campaigns, retail ads and feel-good marketing content.
Key artists:
Charli XCX
Calvin Harris
Pinkpantheress
Pop Music Copyright Rules Explained
As with any genre of music, the only legal ways to use pop music in content are to obtain the correct clearances. Failure to do so will likely end legal headaches.
You will need to obtain the sync rights and master rights of the track you’re using and in some cases the performance rights too, depending on your planned usage. And pop music copyright can be particularly difficult to navigate due to the number of different rightsholders involved.
It might seem that one work-around is to rely on royalty-free music, but that comes with substantial risks, including legal challenges, takedowns and reputational damage to your brand. Instead, we’d recommend using a reputable music library like us at Audio Network, we offer a huge range of commercial-use pop music, all pre-cleared across platforms.
There’s no need to wrestle with where to find pop tracks for YouTube, social platforms, TV or film – simply head to a music library with licensing already covered. At Audio Network we’re proud to offer a broad selection of pop music, covering everything from electro-pop and Latin beats to indie-pop and ballads. Whether you’re looking for tracks for lifestyle, charity, retail or social content, we’ve got you covered.
Our clients are using pop music to soundtrack everything from uplifting content to emotive moments. From background music for drama series to winning themes for podcasts, dive into our Pop collection, which rounds up all the best pop artists, albums and playlists, offering uplifting sounds spanning every subgenre imaginable.
At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.
Add a header to begin generating the table of contents
The time when the term “podcast” signalled audio-only content is long gone. In the last 12 months alone, more and more established audio podcasts have pivoted to video, while new ones are emerging all the time with YouTube as their primary platform.
For brands and businesses, that shift is a no-brainer. A YouTube podcast blends the long-form storytelling of traditional podcasting with the discoverability, engagement and visual power of the world’s largest video platform. Unlike audio-only platforms, YouTube allows podcasts to become a searchable, shareable content engine. Episodes surface in recommendations, appear in search results, generate comments and can be clipped into shareable short-form content. That means conversations don’t just reach subscribers - they reach new audiences organically, making a YouTube podcast a scalable brand storytelling tool.
In this YouTube podcast guide, we break down its component parts, explain how to start a YouTube podcast and share some best practices to help optimise your reach.
What Is a YouTube Podcast?
A YouTube podcast is a podcast that’s created specifically for - or adapted to - YouTube as a video platform. Unlike traditional audio-only podcasts you’d find on apps like Spotify or Apple Podcasts, a YouTube podcast typically includes a video component, whether that’s hosts talking in a studio, remote interviews on split screen, or even animated visuals accompanying the discussion.
At its core, the format is still the same: long-form conversations, interviews, storytelling or educational content released in episodic form. What makes it different is how it’s presented and consumed. On YouTube, creators can combine audio with facial expressions, body language, graphics, clips and live audience interaction through comments or livestream chats. This often creates a more engaging and personal experience for viewers.
YouTube podcasts can range from casual talk shows, like Waitrose’s Dish podcast, and expert interviews to deep dives into business, culture, true crime or entertainment. Some creators film their podcast sessions professionally in studio setups, while others record over webcams from home. Many also repurpose their YouTube podcast episodes into audio-only versions for traditional podcast platforms.
For brands and businesses, YouTube podcasts offer a powerful opportunity both in terms of reach and in the types of content you can pursue. For example, you can spotlight customer success stories, host expert interviews, share founder insights, break down industry trends or document behind-the-scenes moments. And over time, your podcast becomes a living archive for your brand, reinforcing tone, showing personality and fostering trust.
Adapting Audio-First Podcasts to Video
Adapting an audio-first podcast into a video podcast doesn’t mean reinventing your show - it means adding a visual layer to enhance what already works. Low-cost ways to transition include filming the recording session or - if you're not ready for cameras - you could improve static visuals using a branded background and title graphics. With a larger budget, you can create a fully-produced video podcast featuring multiple camera angles, B-roll, on-screen text and dynamic editing.
When it comes to editing, it’s vital to remember that not only are you competing with visual content as well as audio shows but that YouTube viewers have a shorter attention span.
Make sure you include a strong hook within the first 30-60 seconds, opt for faster pacing, include chapters for easy navigation and include engaging thumbnails and titles. It’s also crucial to optimise your content for discovery on YouTube. Consider including SEO-friendly titles, keyword-rich descriptions and compelling thumbnails.
Starting a YouTube Podcast
Launching a YouTube podcast doesn’t have to be complicated. With a clear concept, consistent format, decent lighting, clean audio and a simple recording setup, you can produce professional-quality episodes. A branded backdrop, two cameras (or even one to start) and reliable microphones are often enough. From there, success comes down to consistency, thoughtful editing and packaging your episodes with compelling titles, thumbnails, and descriptions that work with YouTube’s algorithm.
Once you have your recorded content, you can use YouTube Studio to turn it into a podcast. Simply log-in to your YouTube account, go to YouTube Studio and upload your video. Then be sure to add a clear title, a short description and include a thumbnail image. It’s important that you then inform YouTube that your content is part of a podcast series, by creating a podcast playlist. Do this by creating a new playlist inside YouTube Studio, selecting “set as podcast” and adding your episodes.
Best Practices in Video Podcasts
Consistency is key when creating a podcast series. Make sure you retain a familiar style, keep branding consistent and consider episode order in terms of storytelling. A huge part of storytelling comes down to music and sonic branding as that is what transforms a recorded conversation into a show: a strong theme or intro music sets the tone, seamless transitions keep the energy flowing and add emotional depth, and a strong outro reinforces brand recall. Professionally selected music elevates perceived quality, builds recognition, and creates cohesion across episodes.
That’s where Audio Network comes in. Whether you need a bold, confident theme, minimal and modern background music or dynamic stings for segment transitions, we offer a huge selection of high quality music for podcasts.
With more than 280,000 tracks in every mood and genre imaginable, created by the world’s leading artists, composers and producers, there’s a world of choice waiting for you at Audio Network. Search by audio link and prompt or browse our podcast playlist for inspiration. Plus, all of our music is licensed worldwide, forever. You can find out more about what music clearances you need for podcasts in our blog.
So now you know all about creating a YouTube Studio podcast, start browsing music that will help bring your YouTube podcast to life.
At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.
Add a header to begin generating the table of contents
As an editor, it can be tempting to focus first on the visuals, from cuts to colour, composition to transitions. The truth is, at the heart of every great edit is sound. And the key to sound in post-production is found in the waveform.
In this blog, we’ll explore the history of the waveform and explain how Audio Network’s new waveform offering can dramatically speed up your workflow.
What Is a Waveform?
Waveforms are visual representations of audio:
Those jagged lines you see in audio waveforms aren’t just abstract shapes – they’re a map of your audio’s rhythm, volume and energy, showing you where dialogue begins, where a laugh spikes and where silence creates space. Waveforms in music map out energy shifts, highlighting crescendos and diminuendos, and provide an invaluable visual shortcut for shaping timing, pacing and emotional impact.
A Brief History of the Waveform
In the 17th and 18th centuries, scientists began understanding sound as physical vibration. Experiments by Robert Hooke and Ernst Chladni showed that sound could create visible patterns, proving it had measurable structure. In particular, Chladni’s sand-on-metal-plate demonstrations made the invisible geometry of sound tangible and laid the groundwork for visualising audio.
In 1857, Édouard-Léon Scott de Martinville invented the phonautograph, the first device to visually record sound waves, though it couldn’t play them back. Two decades later, Thomas Edison introduced the Phonograph, which both captured and reproduced sound through physical groove – early three-dimensional waveforms etched into cylinders and discs.
In the 20th century, the cathode-ray oscilloscope enabled real-time visualisation of electrical audio signals. Engineers in broadcasting and recording could now see amplitude and frequency as moving wave patterns, turning the waveform into a critical technical and diagnostic tool.
Since the advent of digital recording, waveforms have become pixel-based visual tools inside software. Editors and engineers can now cut and manipulate sound directly from its visual representation, making the waveform an essential element of modern audio and video production workflows.
Why Do Waveforms Matter?
To be able to understand a track at a glance, offers a huge head start when it comes to both music selection and editing. For example, if you’re looking for a track with a climactic ending, you can identify that feature without hearing a note of music, simply by visually scanning the waveform. It’s an invaluable shortcut that can help you filter suitable tracks without listening to every possible option.
In terms of editing, waveforms are critical for editors working with gapped mixes and rhythm bed mixes. From intros to climaxes, all of a track’s energy changes are displayed in the waveform, laying out the progression of the song, including noise drops ideal for dialogue placement.
Learning to “read” these waveforms can dramatically speed up your workflow and elevate your edits, taking them from technically correct to emotionally compelling, as they enhance storytelling and offering editors visual music cues surrounding dynamic progression.
Audio Network’s Waveforms
When it comes to music discovery for creatives, we’re committed to constantly improving the user experience. That’s why we’ve brought waveforms to our website.
Currently available on large desktop screens, all our waveforms are paired with track descriptions, providing an indispensable discovery aid for editors. It means there’s no need to commit to each track before visually assessing it, which is perfect for high volume users or users who need to find music faster.
This music visualisation tool is part of the larger suite of music workflow tools we offer, including prompt search and audio search. So, what are you waiting for? Start browsing our catalogue of more than 280,000 high-quality, human-created tracks.
At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.
Add a header to begin generating the table of contents
At Audio Network, we strive for the highest standard in everything we do. The music you discover on our platform is defined by uncompromising production quality, performed by world-class musicians and composed by exceptional talent.
We take the same approach to our technology. In late 2024, we began refreshing and enhancing our Collections Hub and Collections with one clear goal: to create a more curated, more human experience for you and everyone who uses our website.
For you as a client, this upgrade transforms how you experience our editorial expertise. The refreshed, modern design feels premium and authentic, bringing the human touch behind our curation to the forefront. It reinforces that Audio Network is a carefully crafted experience, not just another algorithm-driven platform.
Albums, artists and playlists are now organised into dedicated tabs, replacing the previous single scrollable page. This makes it much clearer to see what each Collection contains and allows you to jump straight in to the content most relevant to you, without navigating through mixed results.
Collections are now fully integrated into Search, making them easier for you to discover. The new tabbed structure directly addresses feedback about overwhelming choice, offering more intuitive navigation across content types.
Alongside this, visual updates elevate the overall experience and better showcase why these Collections are ideal for powerful TV, film and advertising storytelling at scale. Selected Collections also feature behind-the-scenes content and client testimonials, giving you added context and credibility.
In addition, enhanced curator controls ensure you encounter the most relevant content first - whether that’s artist-led for NowNextFuture or genre-focused for production-driven Collections, creating purposeful pathways that help you find the right music, faster.
Together, these improvements bring our curation out from behind the scenes and into the spotlight. Our Collections are now better equipped to deliver on their intended role: showcasing our editorial voice and creative depth at exactly the moment you need it most.
In Short, You Will Get...
Faster access to the right music with clearer content separation across albums, artists and playlists
Less overwhelm and more clarity thanks to intuitive tabs and improved navigation
Smarter discovery with Collections now fully integrated into Search
More relevant results first through enhanced curator controls
Stronger creative confidence with behind-the-scenes insight and client testimonials
A more premium, human experience that reflects the quality of the music itself
Now it’s easier than ever to tap into our world-class catalogue of original music, spanning every genre, style, mood, and instrumentation imaginable. Sign up for free and begin finding the perfect tracks for your content.
Add a header to begin generating the table of contents
As podcasts continue to evolve and compete with film and television, music has become essential in creating truly immersive storytelling.
We spoke with freelance sound designer Craig Edmondson about how he uses music to shape tone, build tension, and craft cinematic listening experiences.
From true crime to comedy, Craig shares insight into the careful curation behind every scene - and why the right track can make all the difference.
Podcasts are becoming more cinematic in their storytelling, often drawing from TV production techniques. Why do you think music is so essential in creating that immersive, TV-like experience for listeners?
For me, music is just as crucial as the narration itself; it sets the entire tone of the series. We're so accustomed to hearing high-quality music nowadays that anything below that standard stands out immediately.
Choosing the wrong track for a scene can completely alter its mood, so I invest a lot of time curating a library of music for each series I work on.
In your work with The Pitcairn Trials, what role does music play in shaping the mood and emotional arc of an episode? Are there specific examples where music has really elevated the content?
Music elevates every scene, whether it’s a subtle drone building tension or a grand cinematic score, every moment matters.
A friend of mine in the industry recently listened to The Pitcairn Trials and thought the music was composed specifically for it. That feedback tells me I’ve succeeded in choosing the perfect music to complement the series. Everything feels cohesive, even the lighter scenes, maintaining a seamless connection to the overall tone.
When sourcing music for podcasts, what key factors do you consider to ensure the track compliments the story and resonates with the target audience?
The first thing I do is try to get access to the scripts as early as possible, usually long before the narration is recorded so I can really understand the story.
I work across a wide range of genres, from true crime to children’s stories to comedy. It’s incredibly helpful to have a conversation with the team behind the podcast to get a sense of the tone and understand if they have any specific expectations or ideas.
I can spend a long time searching for the perfect track for a particular scene, but when I finally find the right one, it always feels rewarding knowing the time and effort was worth it.
What are the key music trends you're seeing in podcasting right now?
As you mentioned, podcasts are now competing with film and TV in many ways, and listeners have high expectations.
With so many options available, if they’re not hooked right away, they’ll quickly move on. My job is to capture their attention from the start and keep them engaged throughout.
The podcasting landscape is constantly evolving. What do you think are the most significant challenges and opportunities facing the podcast industry right now, particularly for producers looking to stand out in an increasingly crowded market?
The biggest threat is likely AI. While it's still bubbling in the background, it certainly feels like it's creeping closer to our jobs. That said, I believe people still crave a human touch, something with heart that knows how to connect with emotions. So, maybe AI still has some way to go before it can truly replace that.
Opportunities will always exist; the industry is generally a great place to be, and it's a rewarding job. There are a lot of talented producers out there, all vying for the same opportunities. But I think the key is to keep going, build connections, create great audio, and of course, use fantastic music!
Craig’s perspective is a powerful reminder that in podcasting, music isn’t just background - it’s storytelling. In a crowded and fast-moving industry, thoughtful music choices can elevate a series, hook listeners instantly, and create a cohesive emotional journey from start to finish.
A huge thank you to Craig for sharing his insights with us. If you’re looking to create a richer, more immersive audio experience, explore our catalogue and discover how the right music can transform your next project.
To hear from more brilliant creatives pushing the boundaries of podcasting, join us at The Podcast Show 2026 for our Ask The Experts panel.
We’ll see you there.
20–21 May 2026 at London’s Business Design Centre.
At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.
Choosing the right music licence can feel overwhelming, especially when every project, platform and use case seems to come with its own set of rules. If you’ve ever second-guessed your choice or are worried about getting it wrong, you’re not alone.
But if you’ve opted to use a production music library rather than commercial music or a bespoke commission, and found the right track to tell your story, the next logical step is to find the correct licence to cover your content usage.
In this blog, we’ll break down why finding the right licence matters and how to identify the right licence for your project. We’ll also highlight common areas of confusion and explain the benefits of licensing with Audio Network.
What Rights Do You Need to Licence Music?
The different rights music is subject to include:
Synchronisation (sync) Publishing Rights
Master (dubbing) Rights
Mechanical Rights
Performance Rights
Synchronisation (sync) Publishing Rights
These cover the composition and lyrics of a song or piece of music, and allow music to be paired with visual content, such as films, TV programmes, games or podcasts. Sync rights are obtained from the music publisher and apply to most music.
Master (dubbing) Rights
These grant permission to use a specific sound recording of a musical work in your project. They are typically owned by the record label or, in some cases, the recording artist. Even where a composition is in the public domain (generally when the composer died more than 70 years ago), master rights are still required.
Mechanical Rights
These permit the reproduction and distribution of copyrighted musical compositions across physical formats (such as CDs, vinyl, and tapes) and digital formats, including ringtones, permanent downloads, interactive streaming, and other digital uses that support a range of business models, such as locker-based music services and bundled music offerings. These are obtained from the owner of the composition copyright, such as the publisher.
Performance Rights
These cover the public playing of music, whether at a live event or online. In the UK, for example, these licences are issued by PRS for Music and are the responsibility of the venue or website owner.
If you plan to use copyrighted music for commercial purposes, it’s essential that you obtain the appropriate licence. Failure to do so may lead to legal action, takedown requests, restrictions or the need to re-licence later, all of which can cause serious reputational harm and ultimately undermine brand credibility. Plus, by obtaining the correct licence first time, you ward against delays and budget overruns.
At Audio Network we offer a range of licensing options, depending on your content needs.
Common Licensing Mistakes
Not sure which licence you need? You’re not alone. Some common licensing errors include purchasing a licence for the wrong media platform or licensing for one platform then repurposing that content elsewhere.
One way to avoid these mistakes is to ask yourself the following questions at the outset:
1. Where will the content live?
For example, is it going to be used on social media? Do you have plans to screen it at conferences? Will it be broadcast on television?
2. Is it paid or organic?
3. Who is the content for?
4. Will the content be reused or scaled in future?
It’s important to note that all Audio Network licences are scalable, designed to cover you forever.
Understanding Audio Network’s Licensing Options
Creator
Creator+
Corporate
Branded Content
Social Advertising
Digital Advertising
VOD / OOH / Radio / Cinema / TV / Podcast / Gaming / All Media
At Audio Network we offer both self-serve and tailored licensing solutions, depending on use. Self-service licences are suitable for brands and creators with a clear vision of how and where their content will be used, while tailored licences are perfect for scenarios where off-the-peg solutions won’t work, such as multi-media campaigns or TV programming.
Creator
Creator licences are for individuals and hobbyists who are posting unpaid, unsponsored and unmonetised content online. Think an individual posting a video from their recent holiday with their family, purely to share with friends. This type of licence can’t be used by a business account or brand. If you are either of those things, you will need one of our branded content or advertising licences, which can be purchased from our website.
Creator+
Creator+ licences cover you for the above usage but allows for monetisation on the channel or platform you are sharing the content on. The same limitations apply in regards to brands and businesses. These licences can be purchased from our website.
Corporate
Corporate licences are for brands and businesses to use for their internal only content. Think a training video hosted on your company’s intranet, or a welcome video sent directly to new employees. If you want to make this video available to be seen by the public then you will need to upgrade your licence to a Branded Content or Advertising licence, which can be purchased from our website.
Branded Content
Branded Content licences are also for brands and businesses. They are for content that is not advertising or promotional by nature but more educational and informative. Think a product "how to" video or a hype reel. There is no call to action but it can be viewed by the public, on public facing platforms. These licences can be purchased from our website.
Social Advertising
Social Advertising licences are for brands, business and individuals that want to post advertising content on social media platforms. This content can be paid or unpaid, is generally promotional by nature and may include a call to action for the viewer. This licence doesn’t cover you for video-sharing platforms like YouTube or Vimeo, for those you need our Digital Advertising licence which can also be purchased from our website.
Digital Advertising
Digital Advertising licences are for brands, businesses and individuals who want to post advertising content online. This licence is available to purchase on our website and covers use across social media, as well as website banners, YouTube pre-roll ads, and other video-sharing platforms.
This licence doesn’t however, cover you for use across VOD (video on demand) platforms such as Netflix, Prime or iPlayer.
VOD / OOH / Radio / Cinema / TV / Podcast / Gaming / All Media
These licences can often be a little more involved and will require some hands on help from our expert teams to make sure you are covered for exactly what you need.
If you can’t find the media or licence you’re looking for on our website, it doesn’t mean we don’t offer it. With so many ways content can be used and consumed, it’s not possible for us to list every option online.
Simply contact us with more information about how you want to use the music, and a member of the team will be in touch.
Get Expert Support
We believe music licensing shouldn’t be a guessing game. That’s why we take a human-led approach, combining clear guidance with real people you can actually talk to. Whether you’re licensing music for the first time or navigating a more complex brief, our team are here to help you make sense of your options and choose a licence with confidence - or point you in the right direction if you’re unsure. All of our advice is free, responsive and expert-led.
As well as dedicated account managers and music researchers who can match a track to your brief, we offer clear, scalable licensing solutions, tailored to real-world use cases. Our advice is always aligned with real production workflows, and all support is available both before and after purchase of a licence.
Ready to Find Music for Your Content?
At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.
Ganz gleich, ob du in der Werbung, im Film, im Fernsehen oder im Bereich Branded Content tätig bist: Wer Musik lediglich als i-Tüpfelchen oder als Nice-to-have betrachtet, begeht einen kostspieligen Fehler. Denn wenn es darum geht, Inhalte zu schaffen, die emotionale Bindungen fördern, Markenvertrauen aufbauen und das Publikum in die Erzählung eintauchen lassen, lässt sich die Bedeutung der richtigen Musik gar nicht genug betonen. Aber wie findet man schnell hochwertige Musik für die eigene Produktion, sichert sich ohne großen Aufwand die richtigen Lizenzen für die kommerzielle Nutzung und bleibt dabei im oder unter dem Budget? Genau dabei können wir helfen.
In puncto Komfort, Kosten und Qualität spielt das Musikangebot von Audio Network eine wegweisende Rolle. In diesem Blog gehen wir auf die Grundlagen der Musiklizenzierung bzw. Sync-Lizenzierung ein. Außerdem zeigen wir die Vorteile von Audio Network und erklären, wie wir Ihnen helfen können, Ihr Projekt auf die nächste Stufe zu heben.
Welche Musiklizenz benötige ich?
Sofern du nicht vorhast, selbst komponierte Originalmusik zu verwenden – wodurch du der Rechteinhaber bist – oder auf eine kostenlose Musikbibliothek zurückgreifst, musst du die entsprechenden Lizenzen einholen, um Musik in deiner Produktion nutzen zu können. Welche Lizenzen du benötigst, hängt davon ab, wie und wo du die Musik verwenden möchtest, aber du musst auf jeden Fall beim Verlag oder Komponisten eine Sync-Lizenz beantragen und – vorausgesetzt, der:die Künstler:in hat einen Vertrag mit einem Plattenlabel – auch eine Master-Lizenz erwerben. Wie man sich vorstellen kann, kann dies oft ein langwieriger und komplizierter Prozess sein.
Wenn du dich für die Nutzung einer kostenlosen Musikbibliothek entscheidest, bedeutet das nicht, dass damit keine Risiken verbunden sind. Wie wir in unserem Blogbeitrag „Warum die Lizenzierung von Musik für Social Media eine klügere Wahl ist als die Nutzung kostenloser Bibliotheken“ erläutern, schränken kostenlose Musikbibliotheken oft die Monetarisierung ein oder erfordern zusätzliche Lizenzen für die kommerzielle Nutzung. Darüber hinaus gibt es bei einer kostenlosen Bibliothek keine Garantie für die Produktionsqualität, was bedeutet, dass die Professionalität deiner Inhalte darunter leiden kann.
Der einfachste Weg, all diese Probleme zu umgehen, ist die Verwendung hochwertiger, vorab freigegebener Musik, die speziell für die Synchronisation komponiert wurde. Hier kommt Audio Network ins Spiel.
Lohnt sich Audio Network?
Für alle, die sich fragen: „Lohnt sich Audio Network?“, sind hier die Fakten. Entscheidest du dich für Audio Network erhältst du Zugang zu mehr als 280.000 hochwertigen, lizenzierten Titeln, die in den besten Studios der Welt aufgenommen wurden; darunter die Abbey Road und die AIR Studios. Von epischer Orchestermusik bis hin zu Hip-Hop, von Drama bis Lifestyle, von Hintergrundmusik bis hin zu Stings – wir decken mit erstklassigen Kompositionen, die von führenden Künstler:innen, Komponist:innen und Produzent:innen aus aller Welt geschaffen wurden, jedes Musik- und Produktionsgenre ab. Und da für ausgewählte Titel Stems und Cut-downs verfügbar sind , passt sich unsere Musik flexibel an deine Geschichte an.
Mit kuratierten Sammlungen und Playlists sowie superschnellen, KI-gestützten Suchtools machen wir es dir leicht, die richtige Musik zu finden. Filtere deine Suchergebnisse nach Musikstil, Stimmung, Instrumentierung und mehr, sowie nach erweiterten Merkmalen wie BPM, Tonart und Texten.
Gibt es eine SFX-Bibliothek bei Audio Network?
Wenn du dich bei der Musikbibliothek von Audio Network anmeldest, erhältst du automatisch Zugriff auf die Audio Network-Soundeffektbibliothek mit preisgekrönten Soundeffekten, die vom Branchenführer Pro Sound Effects bereitgestellt werden.
Es stehen über 200.000 Effekte zur Auswahl – von Foley-Sounds bis hin zu Umgebungsgeräuschen – die von Oscar®-prämierten Künstler:innen wie Mark Mangini (Dune, Mad Max: Fury Road) und Richard King (Dune: Part Two, Oppenheimer) erstellt wurden. Erfahre mehr über unsere Partnerschaft mit Pro Sound Effects in unserem speziellen Blog.
Wie funktioniert die Lizenzierung bei Audio Network?
Bei Audio Network lizenzieren wir unsere Titel projektbezogen, für die weltweite Nutzung und auf unbegrenzte Zeit. Von Fernsehen über Film bis hin zu Werbung und Markeninhalten – unsere Lizenzen decken jede Art von Inhalt über alle Plattformen hinweg ab. Und wenn du eine Lizenz benötigst, die mehrere Projekte abdeckt – vielleicht im Rahmen einer Kampagne oder einer Serie –, wende dich einfach an unsere Kundenbetreuer:innen. Sie erklären dir gerne alles, was du über Abonnements und individuelle Anforderungen wissen musst.
Mehr über Lizenzen erfährst du in unserem umfassenden Leitfaden zur Musiklizenzierung und in unserem Glossar zur Musiklizenzierung.
Wie viel kostet die Lizenzierung von Musik?
Natürlich variieren die Lizenzkosten abhängig von der Nutzung von Projekt zu Projekt. Für ein Angebot wende dich bitte an unser Team von Lizenzierungsexpert:innen.
Sie sorgen nicht nur dafür, dass du nur das lizenziert, was du brauchst, sondern beantworten auch alle deine Fragen und helfen dir so, dich sicher in der komplexen Welt der Musiklizenzierung zurechtzufinden.
Du brauchst Musik für dein Projekt?
Wir von Audio Network bieten eine umfangreiche Bibliothek mit hochwertiger Originalmusik, die weltweit von Fernsehsendern, Marken, Kreativen, Agenturen und Musikliebhabern genutzt wird. Durch klare und einfache Lizenzierung bieten wir eine große Auswahl an Musik in bester Qualität für jede Stimmung und jedes Genre. Klicke auf den Button unten, um herauszufinden, wie wir dich mit deinem perfekten Musikpartner zusammenbringen können!
Wenn du nach Musik suchst, die du für dein Projekt oder deine Inhalte lizenzieren möchtest, gibt es einige Musikbegriffe, die dir nützlich sein könnten. Von Genres bis hin zu BPM: Wenn du die gängigen Beschreibungen von Musik kennst, kannst du schneller das finden, was du brauchst. Du verstehst dann auch besser, welcher Titel perfekt geeignet ist, um Emotionen zu wecken, deine Markengeschichte zu erzählen oder als Soundtrack zu dienen, egal ob für ernste Dokumentationen, sportliche Triumphe oder unterhaltsame Dramödien.
Mit unserer neuen KI-gestützten Prompt-Suche kann jedoch jede:r, unabhängig von den eigenen Musikkenntnissen, genau das finden, was gebraucht wird. Mit der Prompt-Suche kannst du einfach die Szene beschreiben, für die du einen Soundtrack suchst, zum Beispiel: „Inspirierender Sport-Trailer“, „mystische intergalaktische Reise“ oder „gruseliger Wald bei Nacht“, zusammen mit alltäglichen Begriffen, Emotionen, Charakteren, Orten oder Produktionsarten wie Trailern, Dokumentationen, Dramen usw.
Dank unserer Audio-Suche, die ebenfalls die Möglichkeiten der KI nutzt, kannst du ganz einfach Titel finden, die in Klang und Stil einem Referenztitel ähneln. Melde dich einfach bei unserer Suchfunktion an und füge den Link deines Referenztitels von YouTube, Spotify, TikTok usw. ein – schon erhältst du eine Auswahl passender Titel.
Egal, ob du die Prompt-Suche oder die Audio-Suche nutzt: Du findest im Handumdrehen die passende Musik, um deine Vision zu untermalen.
Möchten du mehr erfahren und sowohl Musik als auch Musiklizenzierung etwas besser verstehen? Hier ist unser Musik-Glossar für Einsteiger mit den Begriffen, auf die du beim Stöbern im Katalog von Audio Network am häufigsten stoßen wirst:
BPM
Das steht für „Beats per Minute“ (Schläge pro Minute), was eigentlich selbsterklärend ist – je höher die BMP-Zahl, desto schneller ist die Musik. Ein Walzer hat also etwa 80-90 BPM, während ein Techno-Song bei etwa 120-140 BPM liegt.Wenn du einen Track mit einer bestimmten Geschwindigkeit suchst, kannst du unseren Katalog auch nach BPM durchsuchen.
Genres
Musik wird schon fast so lange in verschiedene Genres unterteilt, wie Menschen sie machen. Spotify listet mittlerweile weit über 1.300 Genres, und es kommen fast täglich neue hinzu. Einfach ausgedrückt sind Musikgenres lediglich Kategorien, die dabei helfen, ein bestimmtes Musikstück zu identifizieren – anhand von Rhythmus, Melodie, Stil, Instrumentierung, Themen oder kulturellen Ursprüngen.
Hier ist ein kurzer Überblick über Musikgenres von Klassik über Jazz, Folk, Rock, Metal, Pop, Hip-Hop, Elektropop und mehr.
Stems/Stings
Was sind Stems?
Stems werden in der Musik im Rahmen des Abmischprozesses und der endgültigen Ausgabe des Tracks erstellt. Sie sind Teilgruppen des Gesamtmixes und spiegeln in der Regel Gruppierungen von Instrumenten oder Instrumentalgruppen wider, im Gegensatz zu einzelnen Instrumenten oder Klängen.
Was ist der Unterschied zwischen einem Stem und einem Mix?
Normalerweise haben wir 5 oder 6 Stems pro Track, während ein Mix-Projekt einer bestimmten Aufnahme Dutzende oder sogar Hunderte einzelner Tracks umfassen kann. Beispielsweise ist eine Snare-Drum als Teil eines Schlagzeugs ein einzelner aufgenommener Track, während die Gruppierung eines gesamten Schlagzeugs mit allen aufgenommenen Komponenten in einer separaten Untergruppe und Audiodatei ein Stem ist.
Warum Stems verwenden?
Stems bieten mehr Flexibilität und kreative Kontrolle. Sie sind besonders nützlich für alle, die im Bereich Branded Content arbeiten. Du kannst die Lautstärke wichtiger Instrumentengruppen anpassen, um in einem Werbespot die richtige Balance zu finden (zum Beispiel im Verhältnis zu Dialogen und Soundeffekten). Bei unseren Orchester-Tracks erstellen wir beispielsweise in der Regel Stems für Streicher, Holzbläser, Blechbläser und Percussion, damit du genau die Elemente verwenden kannst, die du benötigst.
Stings, Bumpers und Hits sind sehr kurze (8 Sekunden oder weniger) Ausschnitte eines Tracks, die als alternative Enden oder als „Bausteine“ für den Cutter dienen.
Auf unserer speziellen Seite erfährst du mehr über Stems.
Underscore
Dies ist ein Titel, bei dem die Melodie entfernt wurde, sodass er unauffällig als Hintergrund für Voiceovers oder Effekte dienen kann, ohne abzulenken.
Für fast alle Titel von Audio Network ist eine Underscore-Version verfügbar.
Glossar zur Musiklizenzierung: Produktionsmusik erklärt
Die Lizenzierung von Musik ist oft mit einer Reihe verwirrender Begriffe und Einschränkungen verbunden. Mit diesem praktischen Glossar wird es Ihnen das nächste Mal, wenn Sie Musikrechte klären müssen, leichter fallen.
Themenübersicht:
Verfügbare Musikarten
Produktionsmusik (Bibliotheksmusik)
Kommerzielle Musik
Speziell komponierte Musik
Lizenzfreie Musik
Musikrechte
Synchronisationsrechte (Sync-Rechte)
Synchronisationsrechte (Master)
Rechte zur öffentlichen Aufführung
Aufführungsrechte
Urheberrechtsbestimmungen
Cue-Sheets
Zufällige Einbindung
Abkürzungen
PRS
MCPS
PPL
Verfügbare Musikarten
Produktionsmusik (Bibliotheksmusik)
Produktionsmusik (auch als Bibliotheks- oder Stockmusik bekannt) wird speziell für die Verwendung in Filmen oder anderen Bildmedien komponiert. Die Bibliothek, die die Musik verkauft, besitzt in der Regel alle Rechte daran, sodass keine weiteren Genehmigungen vom Komponisten oder anderen Verlagen und Plattenlabels erforderlich sind.
Bei den meisten Musikbibliotheken muss man angeben, wo die Musik verwendet werden soll, um sicherzustellen, dass die Lizenz alle erforderlichen Rechte abdeckt. Lese dir sorgfältig durch, wo du die Musik verwenden darfst, und vergewissere dich, dass du genau verstehst, was deine Lizenz abdeckt.
Audio Network unterscheidet sich von den meisten Musikbibliotheken dadurch, dass eine zentrale Lizenz ausgestellt wird, die alle von dir genutzten Musikstücke für die weltweite, plattformübergreifende Nutzung und Verbreitung auf unbegrenzte Zeit abdeckt.
Kommerzielle Musik
Dieser Begriff umfasst alle Arten von kommerziell erhältlicher Musik, von den Beatles bis zu Taylor Swift, von Ed Sheeran bis zu Megan Thee Stallion. Dabei handelt es sich um Musik, die in erster Linie zum Anhören gedacht ist und nicht zur Untermalung von Bildmaterial.
Generell gilt: Je bekannter der Interpret und der Titel, desto höher sind die Kosten. Es gibt keine festgelegten Gebühren für kommerzielle Musik, und alle Preise sind verhandelbar.
Nach geltendem EU-Recht ist die Musik in der Regel nicht mehr urheberrechtlich geschützt, wenn der/die Komponist(en) vor mehr als 70 Jahren verstorben ist/sind, und du benötigst keine Synchronisationslizenz, allerdings muss möglicherweise noch die Tonrechteklärung erfolgen. (Überprüfe dies immer zur Sicherheit.)
Speziell komponierte Musik
Es handelt sich hierbei um Musik, die speziell und exklusiv für deine Produktion komponiert wird. Das kann kostspielig sein und da es keine festen Preise gibt, muss das Honorar individuell vereinbart werden.
Audio Network bietet diesen Service an und berät dich gerne zu den Kosten, den besten Komponist:innen für dein Projekt und den verschiedenen Herangehensweisen.
Lizenzfreie Musik
Der Begriff „lizenzfreie Musik“ bezeichnet eine Art von Musikbibliothek, in der Musik gekauft und anschließend in Produktionen beliebig oft verwendet werden kann.
Es ist jedoch wichtig, das Kleingedruckte zu lesen, um zu verstehen, wo die Produktion genutzt und verbreitet werden darf.
Audio Network bietet keine lizenzfreie Musik an.
Musikrechteund Begriffe der Musiklizenzierung
Was umfasst eine Musiklizenz?
Synchronisationsrechte (Sync-Rechte)
Hiermit erhältst du das Recht, ein Musikstück in deinem Film zu verwenden. Eine „Sync“-Lizenz wird in der Regel vom Verlag der Musik, die du verwenden möchtest, erworben und ist unabhängig von der Art der Musik erforderlich.
Die einzige Ausnahme bildet Musik, die gemeinfrei ist (in der Regel, wenn der:die Komponist:in vor mehr als 70 Jahren verstorben ist). Selbst wenn du eine Sync-Lizenz hast, benötigst du zusätzlich eine Dubbing-/Master-Lizenz für die Tonaufnahme der Musikkomposition, die du verwenden möchtest.
Dubbing- (Master-) Rechte
Dubbing- oder Master-Rechte geben dir das Recht, die Tonaufnahme eines Musikwerks in deinen Film zu dubben (also zu verwenden). Das Urheberrecht an der Tonaufnahme liegt in der Regel bei der Plattenfirma, die die Aufnahme veröffentlicht hat; der Rechteinhaber ist meist anhand des Symbols ℗ in den Begleittexten zu erkennen.
Es ist wichtig, sowohl die Dubbing- als auch die Synchronisationsrechte für das Musikstück, das du verwenden möchtest, zu klären. Bei den meisten Musikstücken bestehen sowohl Rechte an der Komposition als auch separate Rechte an der Tonaufnahme.
Rechte zur öffentlichen Aufführung
Das Recht zur öffentlichen Aufführung der Musik in einem Film liegt in der Regel beim Sender im jeweiligen Gebiet. Der Sender handelt eine Pauschallizenz mit den Verwertungsgesellschaften aus, die in seinem Gebiet für Kompositionen und Tonaufnahmen zuständig sind.
Im Vereinigten Königreich vergibt PRS for Music Lizenzen für die öffentliche Aufführung von Musikkompositionen und PPL Tonaufnahmen. Lizenzen für die öffentliche Aufführung sind auch für Websites, Messen usw. erforderlich; hierfür ist der Betreiber der Website bzw. der Veranstalter verantwortlich.
Aufführungsrechte→ Oben gelistet, aber kein Absatz dafür
Sowohl die Tonaufnahme als auch das Musikwerk werden im Rahmen unserer allgemeinen Lizenz automatisch freigegeben.
Urheberrechtsbestimmungen
Cue-Sheets
Ein Cue-Sheet ist eine Aufstellung aller in deiner Produktion verwendeten Musikstücke und enthält Angaben zu Titel, Komponist, Verlag, Plattenlabel und Dauer, damit der Sender die Musiknutzung an PRS und PPL melden kann.
Es liegt in der Verantwortung des:der Produzent:in, im Rahmen der Rundfunklizenzvereinbarung vollständige Cue-Sheets für jede Sendung einzureichen. Wenn du die Cue-Sheets nicht ausfüllst, können Strafzahlungen anfallen, die der Sender möglicherweise an den:die Produzent:in weitergeben wird.
Beiläufige Einbindung
Du musst jede Sekunde Musik in deiner Produktion freimachen, einschließlich der Musik, die im Hintergrund einer Szene zu hören ist.
Stelle sicher, dass jede hörbare Musik abgedeckt ist, die auf der Tonspur zu hören ist; auch „beiläufige“ Musik, wie beispielsweise ein Titel, der in einer Szene aus dem Radio erklingt.
Abkürzungen
PRS
Die Performing Rights Society (heute PRS for Music) ist die britische Verwertungsgesellschaft, die für die Lizenzierung der öffentlichen Aufführung von Musikwerken im Fernsehen, im Internet, in Geschäften, Kneipen, Clubs und Konzerthallen zuständig ist.
Andere Gesellschaften, die gemeinsam als Performing Rights Organisations (PROs) bezeichnet werden, sind in anderen Ländern tätig:
ASCAP oder BMI in den USA
SACEM in Frankreich
GEMA in Deutschland
MCPS
Die Mechanical Copyright Protection Society ist die britische Verwertungsgesellschaft, die für die Lizenzierung der Vervielfältigung von Musikkompositionen auf CDs, DVDs und über Online-Downloads zuständig ist.
In der Regel benötigst du eine Lizenz von der MCPS, wenn du Kopien deiner Produktion oder ein Soundtrack-Album verkaufst.
PPL
Phonographic Performance Limited ist die britische Verwertungsgesellschaft, die Lizenzen für die öffentliche Aufführung von Tonaufnahmen vergibt. Rundfunk- und Fernsehsender erwerben diese Lizenz von der PPL. Auch Geschäfte und Büros verfügen über eine Lizenz für die öffentliche Wiedergabe von Musik.
Hinweis: Diese Informationen dienen lediglich als Orientierungshilfe. Hole dir stets unabhängigen rechtlichen Rat ein, wenn du Zweifel hinsichtlich der Verwendung von Musik in deiner Produktion hast.
Nun, da du alle Begriffe kennst, ist es an der Zeit, nach großartiger Musik zum Lizenzieren zu suchen! Wir haben Hunderte von nützlichen Playlists sowie alle zwei Wochen neue Musikveröffentlichungen. Außerdem gibt es eine tolle neue Website-Funktion – die Prompt-Suche! Schau dir unser Video unten an, um mehr zu erfahren.
Du brauchst Musik für dein Projekt?
Wir von Audio Network bieten eine umfangreiche Bibliothek mit hochwertiger Originalmusik, die weltweit von Fernsehsendern, Marken, Kreativen, Agenturen und Musikliebhabern genutzt wird. Durch klare und einfache Lizenzierung bieten wir eine große Auswahl an Musik in bester Qualität für jede Stimmung und jedes Genre. Klicke auf den Button unten, um herauszufinden, wie wir dich mit deinem perfekten Musikpartner zusammenbringen können!
You must be logged in to post a comment.