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BILLBOARD MUSIC AWARDS WINNERS

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    While the annual Billboard Music Awards are more known for their live concerts than actual awards, music’s biggest superstars, including Doja Cat, Megan Thee Stallion and Morgan Wallen, all gathered to accept such awards as Top Artist, Top Streaming Songs Artist and the trophy for the Top Tour.

    Here’s a full rundown of all the Billboard Music Award 2022 winners.

    Top Artist

    • Doja Cat
    • Drake - WINNER
    • Olivia Rodrigo
    • Taylor Swift
    • The Weeknd

    Top New Artist

    • Givēon
    • Masked Wolf
    • Olivia Rodrigo - WINNER
    • Pooh Shiesty
    • The Kid LAROI

    Top Male Artist

    • Drake - WINNER
    • Ed Sheeran
    • Justin Bieber
    • Lil Nas X
    • The Weeknd

    Top Female Artist

    • Adele
    • Doja Cat
    • Dua Lipa
    • Olivia Rodrigo - WINNER
    • Taylor Swift

    Top Duo/Group

    • BTS - WINNER
    • Glass Animals
    • Imagine Dragons
    • Migos
    • Silk Sonic (Bruno Mars, Anderson .Paak)

    Top Billboard 200 Artist

    • Adele
    • Drake
    • Juice WRLD
    • Morgan Wallen
    • Taylor Swift - WINNER

    Top Hot 100 Artist

    • Doja Cat
    • Drake
    • Justin Bieber
    • Olivia Rodrigo - WINNER
    • The Weeknd

    Top Streaming Songs Artist

    • Doja Cat
    • Drake
    • Lil Nas X
    • Olivia Rodrigo - WINNER
    • The Weeknd

    Top Song Sales Artist

    • Adele
    • BTS - WINNER
    • Dua Lipa
    • Ed Sheeran
    • Walker Hayes

    Top Radio Songs Artist

    • Doja Cat
    • Ed Sheeran
    • Justin Bieber
    • Olivia Rodrigo - WINNER
    • The Weeknd

    Top Billboard Global 200 Artist (NEW)

    • Doja Cat
    • Ed Sheeran
    • Justin Bieber
    • Olivia Rodrigo - WINNER
    • The Weeknd

    Top Billboard Global Artist

    • BTS
    • Dua Lipa
    • Ed Sheeran - WINNER
    • Olivia Rodrigo
    • The Weeknd

    Top Tour

    • Eagles (Hotel California Tour)
    • Genesis (The Last Domino? Tour)
    • Green Day, Fall Out Boy & Weezer (The Hella Mega Tour)
    • Harry Styles (Love on Tour)
    • The Rolling Stones (No Filter Tour) - WINNER

    Top R&B Artist

    • Doja Cat - WINNER
    • Givēon
    • Silk Sonic (Bruno Mars, Anderson .Paak)
    • Summer Walker
    • The Weeknd

    Top R&B Male Artist

    • Givēon
    • Khalid
    • The Weeknd - WINNER

    Top R&B Female Artist

    • Doja Cat - WINNER
    • Summer Walker
    • SZA

    Top R&B Tour

    • Bruno Mars (Bruno Mars at Park MGM) - WINNER
    • Omarion & Bow Wow (The Millennium Tour 2021)
    • Usher (The Vegas Residency)

    Top Rap Artist

    • Drake - WINNER
    • Juice WRLD
    • Lil Baby
    • Moneybagg Yo
    • Polo G

    Top Rap Male Artist

    • Drake - WINNER
    • Juice WRLD
    • Polo G

    Top Rap Female Artist

    • Cardi B
    • Latto
    • Megan Thee Stallion - WINNER

    Top Rap Tour

    • J. Cole (The Off-Season Tour)
    • Lil Baby (The Back Outside Tour)
    • Omarion & Bow Wow (The Millennium Tour 2021) - WINNER

    Top Country Artist

    • Chris Stapleton
    • Luke Combs
    • Morgan Wallen
    • Taylor Swift - WINNER
    • Walker Hayes

    Top Country Male Artist

    • Chris Stapleton
    • Luke Combs
    • Morgan Wallen - WINNER

    Top Country Female Artist

    • Carrie Underwood
    • Miranda Lambert
    • Taylor Swift - WINNER

    Top Country Duo/Group

    • Dan + Shay - WINNER
    • Florida Georgia Line
    • Zac Brown Band

    Top Country Tour

    • Luke Bryan (Proud to Be Right Here Tour)
    • Eric Church (Gather Again Tour) - WINNER
    • Chris Stapleton (All-American Road Show Tour)

    Top Rock Artist

    • Glass Animals - WINNER
    • Imagine Dragons
    • Machine Gun Kelly
    • Måneskin
    • twenty one pilots

    Top Rock Tour

    • Genesis (The Last Domino? Tour)
    • Green Day, Fall Out Boy & Weezer (The Hella Mega Tour)
    • The Rolling Stones (No Filter Tour) - WINNER

    Top Latin Artist

    • Bad Bunny - WINNER
    • Farruko
    • Kali Uchis
    • Karol G
    • Rauw Alejandro

    Top Latin Male Artist

    • Bad Bunny - WINNER
    • Farruko
    • Rauw Alejandro

    Top Latin Female Artist

    • Kali Uchis - WINNER
    • Karol G
    • Rosalía

    Top Latin Duo/Group

    • Calibre 50
    • Eslabon Armado - WINNER
    • Grupo Firme

    Top Latin Tour

    • Bad Bunny (El Último Tour Del Mundo)
    • Enrique Iglesias & Ricky Martin (Live in Concert)
    • Los Bukis (Una Historia Cantada Tour) - WINNER

    Top Dance/Electronic Artist

    • Calvin Harris
    • David Guetta
    • Lady Gaga - WINNER
    • Marshmello
    • Tiësto

    Top Christian Artist

    • Carrie Underwood
    • Elevation Worship
    • for King & Country
    • Lauren Daigle
    • Ye - WINNER

    Top Gospel Artist

    • CeCe Winans
    • Elevation Worship
    • Kirk Franklin
    • Maverick City Music
    • Ye - WINNER

    Need Music for Your Project?

    At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

    This page was updated 20/05/2024.

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    THE HISTORY OF WOMEN IN ADVERTISING

    THE HISTORY OF WOMEN IN ADVERTISING

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      How is gender represented in advertisements? Well, men, on the whole, have been illustrated as strong, intelligent and hard-working, but we can’t say the same for women.

      In today's world, women are - more often than not - empowered by the media. However, this wasn't always the case.

      So, what was the role of women in advertisements?

      Not so long ago, sexist ads encouraged women to be two things: a mans maid and accessory. Even after they helped keep the world running during World War I and II, women were still regarded as passive and inferior.

      And what percent of advertising is targeted at women? According to a 2019 study by The Economic Times, 58% of contemporary adverts target women versus the 38% that target both genders.

      So read on to find out more about the history of women in advertising, and all about how commercials went from portraying women as passive housewives to celebrating kick-ass women.

      The Portrayal of Women in Advertising

      Early 20th Century

      Before the first TV ad aired in 1941, print and cinema advertisements were two of the most effective ways for advertisers to promote their products to a wide-ranging audience.

      Print Advertisements

      In 1908, Henry William Hoover founded his namesake brand in Ohio, USA.

      As you may already know, he worked with James Murray Spangler – inventor of the upright vacuum cleaner – to mass-produce Hoover vacuum cleaners.

      By the 1920s, a Hoover vacuum cleaner was recognised across the USA as a household essential. And the narrative that the brands print advertisements pushed to promote their cleaning device was that a Hoover was a womans greatest desire.

      It was commonplace to find Hoover print ads accompanied by captions such as, ‘Dont disappoint her again this Christmas. Give her a Hoover’, 'Give her a Hoover, and you give her the best’, and, 'The Hoover will safeguard her pride in a clean home.’

      Early 20th Century ads like this depicted the average woman as a domestic servant whose only desire in life was to keep a tidy home to please her husband.

      sexist ad

      Photo Credit: http://www.witness2fashion.wordpress.com

      Cinema Advertisements

      During the 1930s, cinemas started to pop up everywhere, and some of the most seminal films in cinematic history made their debut, such as The Wizard of Oz and Snow White and the Seven Dwarves.

      For advertisers, the advent of cinema meant a captive audience to promote their wares to.

      One example of a 1930s screen ad is A Film Mystery’ by Dreft, which follows a character called Mrs Smith who is found in the kitchen. When viewers meet Mrs Smith, she is washing up at the sink.

      The narrator recommends that, like Mrs Smith, viewers should start using Dreft detergent when washing dishes and glasses.

      This is just another example of how, during these times, women were viewed as nothing more than housekeepers.

      Watch this and more 1930s ads below.

      1940s-1950s

      Televisions were becoming increasingly common during the 1940s-1950s, to such an extent that the majority of people in western countries owned a television by the end of the 50s.

      Naturally more and more advertisers capitalised on this new audience, investing in the production of screen advertisements.

      Less fortunate was the fact that - despite women assuming mens roles during WW2 – these adverts were littered with sexist stereotypes.

      In the selection of 1940s ads below collated by NowThis News, theres one obvious throughline: women need to live up to mens standards.

      1960s

      Coca-Cola Commercial (1961)

      In 1961, Coca-Cola recruited actress Connie Clausen to star in its TV ad that pivoted around an outlandish theory: Coke keeps you thin. Theres no waistline worry with Coke you know,” says Clausen, before she dives into the reasons why she drinks the soft beverage to keep her body in check.

      Even putting the dubious science to one side, it’s a damaging message to send women that their worth is intrinsically linked to their physical appearance.

      If we have to look for a silver lining though, at least its protagonist is a career-driven woman, rather than a housewife chained to the kitchen sink.

      1970s

      Tab Cola Commercial (1972)

      During the 1970s, it felt as though there was real progress in terms of tackling gender inequality in media and advertising.

      Take this female-led 1972 Tab Cola commercial, for example: theres not a man, kitchen or cleaning product in sight. However, the advertising world had found another to exploit women: the male gaze.

      Women (like the one seen in this ad) were sexualised to entice men to buy the product or service being promoted.

      1980s

      Martini Commercial (1981)

      Women being subject to the male gaze was an even greater issue during the 1980s; after the decade of liberation, women would often appear in ads wearing skimpy outfits for the pleasure of men.

      Case in point: Martinis 1981 roller waitress commercial. Are there any redeeming features? Well, it does show a modestly-dressed woman as part of an important board meeting… We’ll take what we can get.

      1990s

      Bounty Commercial (1990)

      Sex sells was very much the motto of the 90s and advertisers found new and inventive ways to feature half-naked women in their commercials.

      For instance, this Bounty ad takes viewers to an exotic beach, inviting them to taste paradise” whilst staring at a bikini-clad woman.

      But there is one way in which this commercial differs from the Martini ad that aired a decade prior: Bounty also included a half-naked man for the benefit of the female gaze. Yes, it was time for ladies to take a look too.

      2000s

      Gillette Venus Commercial (2000)

      Just after the turn of 2000, Gillette released their Venus commercial that promised women they would feel like a goddess if they used the brands new line of razors.

      It is discernible from the offset that the ad aims to encourage women to shave their legs for themselves, not to impress men.

      This concept is confirmed when the female narrator says, Thats something all goddesses are entitled to,” when discussing smooth skin. Men, who?

      2010s

      John Lewis Commercial (2010)

      In 2010, department store chain John Lewis celebrated women with its advert that took viewers from baby to old lady to the sound of Fyfe Dangerfields cover of Billy Joels Shes Always a Woman.

      Emotional and powerful, the ad reminded the people at home that women are the glue to all aspects of life.

      Women and Advertising: The Takeaway

      If you successfully digested all of the information above, youll be well aware of the progress made in advertising over the last century.

      In summary, women were once mistaken as the weaker gender but, finally, advertisers have acknowledged that – as Beyoncé puts it – girls run the world.

      Keen to read more about women in the media? We can guarantee youll find something worth reading over on The Edit. Interested in film? Have a read of the best female directors and the most extraordinary female activists in music.

      Or if you prefer to spend your time scrolling through YouTube, you check out our piece on the best female YouTubers.

      Inspired to improve your own advertising campaigns? Dive into our vast catalogue of original music, perfect for taking your message to wider audience. Discover our production music playlists today.

      Need Music for Your Project?

      At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

      This page was updated 23/05/2024.

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      THE BEST INDIE BACKGROUND MUSIC OF ALL TIME

      THE BEST INDIE BACKGROUND MUSIC OF ALL TIME

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        Whether you’re the co-host of a lifestyle podcast, directing a space-western flick, creating a television advert or something else entirely, indie music may just be the thing you need to add a little colour to your next project.

        Its a wide-ranging genre of music with something for everyone, meaning we might just have the perfect track to take your production to the next level.

        Below, we explore some of the best indie background music tracks in our catalogue.

        Rather explore our collection of indie background music for yourself? No worries. Visit our indie discovery page to start your journey.

        Dreamy Indie Background Music

        If youre anything like us, then you listen to indie music for escapism; in other words, you expect the raspy vocals, wholesome instruments and silky rhythms to transport you to another world.

        For obvious reasons, we like to call these songs dreamy indie music tracks.

        Here are our top three dreamy indie background songs:

        Live Like The Kids - Samuel Johnson, Laura Robertson & Luke O'Dea

        Johnson, Robertson and ODeaLive Like the Kids is dreamy and then some.

        Fizzy synths and warm guitars come together to trigger nostalgia for summer days gone by.

        China Shop - Cody Page

        Dreams are often unexpected – they take you from one absurd situation to the next.

        Brooklyn-based producer Cody Page encapsulates the mystery of the dream world in his psychedelic dreamy indie hit China Shop.

        Eruptions - Tom Peters & Gavin Harrison

        If Eruptions’ by Peters and Harrison was a dream, it would be overflowing with emotion.

        Piano and strings amalgamate to evoke all the feels in this dreamy indie track.

        Aggressive Indie Background Music

        Indie is innately feisty as it goes against the grain to evoke authentic responses from the listener.

        However, some of our indie background tracks possess a little more edge than others.

        Here are our top three aggressive indie background songs:

        Teeth Marks’  - Cahir O'Doherty

        Cahir ODohertys punchy track Teeth Marks’ is a whirlwind listen: it lifts you off your feet and sends you straight into oblivion.

        How? By pairing hard-hitting male vocals with epic guitars in a manner redolent of the 90s indie scene.

        Dont Remember Last Night - Julian Emery & Adam Noble

        As the name suggests, Emery and NobleDont Remember Last Night is the musical equivalent of that mental rewind you do after waking from a messy night.

        Needless to say, it’s a sensation that’s much more fun to experience in audio form.

        Fight For Who I Am - James Pickering & Matthew Clark

        Aggressive indie music is ideal for channeling anger, as its essentially a safe way of throwing fists.

        Fight For Who I Am’ by Pickering and Clark is a song that empowers you like no other.

        Quirky Indie Background Music

        Indie music emanates from those artists on the outskirts of the mainstream who have something a little more eccentric to offer than most.

        But those who favour an especially idiosyncratic sound fall into the quirky indie music box – a space where anything goes.

        Here are our top three quirky indie background songs:

        Free Yourself - Lorenzo De Feo & Matthew Wells

        You may not necessarily associate indie music with the dancefloor until you hear De Feo and Wells’ ‘Free Yourself.

        This electro-indie track is groovy and addictive; it mixes bouncy drums, hooky synths and sunny vocals.

        No More Heartache - Lorenzo De Feo & Matthew Wells

        Another De Feo and Wells track that totally rocks our world is No More Heartache.

        The reflective song unites bold guitars, otherworldly synths and soaring male vocals in the most unusual yet enticing way.

        Smooth Service - Josh Oliver

        Josh OliverSmooth Service is essentially the indie version of a lullaby, something were totally into.

        Male vocals and mellow guitars make for a song that twinkles like the stars in the sky. Who knew indie music could be so tranquil?

        Moody Indie Background Music

        As you can already tell, the indie music genre is multifaceted, and one of the more popular aspects of the genre is the more moody side.

        Were talking the kind of tracks that are sour and occasionally sulky in that too-cool-for-school kinda way – gloomy vocals, stormy percussion, pensive strings and euphoric beats included.

        Here are our top three moody indie background music tracks:

        Cult Leader - Paddy Conn & Angelina Dove

        Paddy Conn and Angelina DoveCult Leader is quintessential moody indie music.

        Led by temptress-style vocals, the haunting, slightly trippy song pushes the listener down the rabbit hole and into Wonderland.

        Dont Wait Up - Andy Huckvale

        Moody indie music isnt necessarily down in the dumps – take, for instance, Andy HuckvaleDont Wait Up.

        The singer brings a little energy to the track by pairing his melancholic vocals with a sunny beat to create a unique sound.

        Bury Your Heart Here - Nick Kingswell

        Occasionally, moody indie music has a country-folk twang. We guess it makes sense considering that both sub-genres are contemplative.

        Exhibit A: Nick Kingswells soft, heartfelt Bury Your Heart Here, a track led by engaging male vocals and storytelling strings.

        Upbeat Indie Background Music

        Theres something truly refreshing about an upbeat indie music track: they're the music equivalent to a cold beverage on a hot day.

        What exactly is an upbeat indie song? More often than not, they consist of upbeat rhythms layered under indie vocals and instruments.

        Here are our top three upbeat indie background music tracks:

        I Believe The Dark - Aidan Hogg & Liam Quinn

        Aidan Hogg and Liam QuinnI Believe The Dark’ is a dance-inspired upbeat indie music track thats thrilling from beginning to end.

        Bright synths and intense male vocals fuse in a way that allows the listener to forget all of their troubles.

        In the Dead of Night - Julian Emery, Cenzo Townshend & James Irvin

        From the get-go, Emery, Townshend and IrvinIn the Dead of Night’ throws the listener into the deep end with its hair-raising percussion and boisterous vocals.

        Now, thats how you do an upbeat indie track.

        Gonna Make You Notice - Tristan Ivemy

        Gonna Make You Notice’ by award-winning indie-rock producer Tristan Ivemy is an upbeat indie song that manages to live up to its name with its authoritative male vocals, dynamic guitars and strapping percussion.

        Dont you just love a track that demands your attention?

        Best Indie Background Music – Inspiration From The Movies

        Wanting more inspiration?

        Below, we take you on a trip through the musical world of movies and explore some of the best indie background music used in famous films. Let's take a look!

        (500) Days of Summer (2009)

        An excuse to talk about our favourite romance? Well take it! Especially since the indie soundtrack to Marc Webb(500) Days of Summer is one of our favourite aspects of the film.

        In fact, indie-rock is one of the reasons why Tom (Joseph Gordon-Levitt) and Summer (Zooey Deschanel) fall in love with each other.

        During the films iconic lift scene, Summer overhears Tom listening to The Smiths’ ‘There Is A Light That Never Goes Out’ through his headphones.

        She proceeds to grab his attention by announcing that shes a fan of the English rock band. From this moment on, Tom becomes infatuated with Summer. Oh, how we love a diegetic music moment.

        Drive (2011)

        Nicolas Winding Refn’s Drive is a masterpiece, and so is its soundtrack.

        By far the most memorable music moment from the film is the opening credits scene that introduces us to the setting (Los Angeles), the main character Driver (played by Ryan Gosling), and the vibe (very electro-80s).

        KavinskyNightcall’ ties all of the elements of the opening scene together in a way that grips viewers and encourages them to stick around to find out more about the mysterious, titular anti-hero.

        Plus, the song's lyrics – particularly the line that goes, Theres something inside you, its hard to explain” – provides viewers with a hint that there are many layers to Goslings character.

        Lost in Translation (2003)

        Back in the 00s, there was an infectious indie-rock spirit that seeped into a range of productions, including Sofia Coppolas 2003 silver screen sensation Lost in Translation.

        For the movie that pivots around Bill Murrays character Bob and Scarlett Johansson's character Charlotte, Coppola worked with music connoisseurs Kevin Shields, Brian Reitzell and Roger Joseph Manning Jr. on the movies soundtrack.

        For the memorable final scene of the film, Coppola and co. opted for The Jesus and Mary ChainJust Like Honey.

        The indie music track exaggerates the emotions of the two characters in this touching moment; thus, viewers walk away from the film feeling all kinds of emotions. The influence indie music can have over our feelings is quite something.

        Looking to Read More About Music?

        If you enjoyed reading up about music, dont stop here! Visit The Edit to discover inspiration, expertise and news stories, all of which put music at the forefront and centre.

        Right now, our readers are learning about the history of women in music and finding out which flicks made it to our list of the best hip hop movies.

        Alternatively, you could head on over to our discover page to, well, discover our expansive selection of playlists. From love to hip hop beats to kick-ass women, there really is something for everyone.

        Need Music for Your Project?

        At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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        THE HISTORY OF WOMEN IN FILM

        THE HISTORY OF WOMEN IN FILM

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          How are women represented in the film industry?

          Reflecting the world we live in, contemporary feature films are filled with kick-ass women of all ages, races and backgrounds, but sadly that hasn’t always been the case. Unlike men, women had to fight for positive representation in the media.

          In the early days of cinema, films would regularly rely on female archetypes that portrayed women as weak, inferior or unintelligent.

          Take the damsel in distress archetype, for example – a character who requires the male protagonist to save her from the villain. She simply exists to serve as the heros prize and burden. Degrading, right?

          Below, we take a look at the history of women within film, and unpack the gender inequality that still exists in the film industry.

          Womens Roles in Movies

          The 1920s: Applause (1929)

          Rouben Mamoulians Applause was a film produced during the early years of sound films.

          The story follows a burlesque star called Kitty Darling who sends her daughter to a convent to distance her from the burlesque scene.

          After becoming an alcoholic and being mistreated by men, Kitty dies from a drug overdose, and April becomes a burlesque dancer. Apparently, it was inevitable that Kittys daughter would follow in her footsteps.

          The film may be female-led, but, unfortunately, both women are illustrated as objects of desire, reflecting societys views at the time.

          The 1930s: King Kong (1933)

          In 1933, Cooper and Schoedsacks influential monster film King Kong made its debut. And aside from the titular giant ape, Ann Darrow is considered the most prominent character in the movie.

          Sounds like a win, right? Wrong. Darrow is King Kongs damsel in distress.

          Kidnapped by both the monster and the natives of Skull Island, Ann Darrows character is portrayed as a helpless woman who requires the help of men – such as filmmaker Carl Denham – to save her.

          The 1940s: The Red Shoes (1948)

          The Red Shoes – a 1948 British drama film, written, directed and produced by Michael Powell and Emeric Pressburger – pivots around a young, aspirational ballerina called Vicky Page.

          Of course, with this being the 1940s, theres a patriarchal catch: she must choose either her career as a ballerina or her budding relationship with the young composer, Julian Craster.

          The moral of the story? Women cant have it all. And what happens in the end? Vicky bleeds to death.

          The 1950s: Peter Pan (1953)

          The 1950s was an era of change, and Disneys Peter Pan reflected this.

          The 1953 animation features an array of female characters, many of which transcend the basic archetypes established in the early 20th century.

          As were sure youre aware, the two key female characters of Disney's Peter Pan are Wendy Darling and Tinkerbell. The former is a kind and intelligent young woman who is both mature and adventurous; the latter is a stubborn and sassy fairy who is loyal and caring at heart.

          And while showing more than one type of woman is a novelty, what isn't new is the fact that both characters need a man (Peter, of course) to save them.

          The 1960s: Batman (1966)

          The first Batman film – simply titled, drum roll please, Batman – came to movie theatres in 1966, starring Adam West as Batman, Burt Ward as Robin and Lee Meriwether as Catwoman.

          Sure, it was a win to see a female anti-hero make it to the silver screen, but, unfortunately, this early depiction of Selina Kyle embodied an ancient archetype: the femme fatale.

          Essentially, this female archetype seduces men towards traps and compromising situations.

          In addition, Meriwether is sexualised throughout the film for the male gaze, from her outfit to the poses she’s directed to assume.

          The 1970s: Alien (1979)

          The 1970s birthed the first female action hero: Ripley, a warrant officer of a spaceship called Nostromo.

          Played by Sigourney Weaver in Ridley Scotts 1979 sci-fi horror Alien, the character is the hero of the film and the lone survivor. Now, hows that for bad-ass women?

          But before you get too excited, its important to note that were still in the 70s here, so things are still not perfect.

          The issue with Ripleys character is that she is perhaps overtly masculine. From her outfit to her stance, its quite evident that screenwriter Dan OBannons script was gender–blind. So is this really the win for women we first thought it was?

          The 1980s: Indiana Jones and the Raiders of the Lost Ark (1981)

          Steven Speilbergs Indiana Jones franchise contains some of the best-loved films in the world, and the first chapter – Indiana Jones and the Raiders of the Lost Ark – is widely considered the best.

          What makes it so special? Wed say its all down to Jones’ relationship with tough cookie Marion Ravenwood.

          In the 1981 picture, Marion is so much more than just your typical love interest’ – she is a brave, spirited and independent woman who just so happens to develop feelings for the hero.

          Her only downfall? She needs to be rescued a total of six times during the space of one movie. Three words: damsel in distress…

          The 1990s: Mulan (1998)

          Just before the new millennium, Disney released the forward-thinking animation Mulan.

          The film centred on Chinese folk heroine Hua Mulan who disguises herself as a man so that she may take the place of her elderly father in the army.

          The physical and mental strength of Mulan signalled a new age of cinema in which women were allowed to adopt both feminine and masculine attributes.

          Its just a shame she literally has to pretend to be a man to gain acceptance within the world of combat.

          The 2000s: Kill Bill Franchise (2003-2004)

          Quentin Tarantinos duology – rumoured to one day become a trilogy – Kill Bill (Vol 1. & Vol 2.)  is one of the most important works of the 2000s. This is a film in which women are proud to be skilled in combat.

          The Bride (the main character, famously played by Uma Thurman) is a certified boss – she is determined yet nurturing, ruthless yet compassionate.

          Save for her violent traits, she was, and still is, a positive role model for women worldwide. She's a mother who can have it all.

          The 2010s: Avengers: Endgame (2019)

          During the 2010s, Marvel Studios reigned supreme. And although women were left behind – or, in Black Widows case, sexualised – at the beginning of the universe-building franchise, things felt different by the end of the decade.

          In Avengers: Endgame, women set pace. Sure, there are some cringe-worthy girl power’ moments (who can forget that female team-up scene during the final battle?), but, ultimately, women are paramount to the narrative.

          From Wanda Maximoff almost defeating the big bad (Thanos) to Black Widows heroic sacrifice, Avengers: Endgame found myriad ways to remind women that they rule. Plus, it promised a female-focused future for the franchise.

          The 2020s: The Eternals (2021)

          Speaking of Marvel Studios female-led future, the studio released The Eternals in 2021 – a film helmed by female director Chloé Zhao that put modestly dressed, powerful and beautiful women at the forefront and centre of the action.

          Yes, powerful women can be beautiful too! And, as the film teaches us, they can also be conflicted, stubborn, disabled, romantic and much, much more. Finally, multifaceted women have come to film.

          Women in The Film Industry: Popular Questions

          Now that we have travelled back to the early days of film, we thought wed run through the answers to three of the most popular questions surrounding women in the film industry.

          What Percent of Film Directors Are Women?

          According to Variety, 23% of directors are female. And although that still sounds immensely imbalanced, Statista reports that only 4.5% of directors were female in 2018.

          Want to learn more about female film directors? Check out our guide to the best female directors of our time.

          What Percentage of Women Are in the Film Industry?

          As claimed by The Center for the Study of Women in Television and Film, 25% of those working in fundamental, behind-the-scenes film roles were women in 2021. This is another stat that marks an improvement as, in 2020, only 23% were women.

          Who Was the First Female Lead in a Movie?

          Canadian-American actress Florence Lawrence (aka the Biograph Girl) was the first woman to be publicly named as an actress in a film and, seemingly, the first woman to lead a movie.

          Lawrence starred in hundreds of films during the early 20th century, some of which she played the titular character (e.g. OYama in D. W. GriffithThe Heart of OYama).

          Women in Film: The Takeaway

          In summary, the representation of women in film has improved over the last century or so. And although there are still frequent glimmers of stereotypes that the industry needs to shake off, it seems theres a brighter future on the horizon.

          Discover our playlists, or head straight to our new releases for more.

          Need Music for Your Project?

          At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

          THE HISTORY OF WOMEN IN FILM Read More »

          THE HISTORY OF WOMEN IN MUSIC

          THE HISTORY OF WOMEN IN MUSIC

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            In the history of music, sisters have always been doing it for themselves.

            The first female composer according to the history books was Kassiani, an 8th Century nun, who composed Byzantine chants.

            However, women have rarely been given the same accolades and recognition as their male counterparts, and have often faced greater challenges to have their voices heard.

            In this overview, we look at who is the most successful woman in music, what percentage of musicians are female, and why it’s still challenging for women to be successful in the music industry.

            Plus, we’ve profiled the most revolutionary, pioneering, influential and unique female artists, composers and producers through history.

            Load up our Kick Ass Women playlist for inspiration as you read…

            Is the Music Industry Female-Dominated?

            How equal is the music industry? The figures are, to say the least, dispiriting.

            The USC Annenberg Inclusions Initiative came to the conclusion that, ‘women are missing in the music industry.’ Their research looked at 900 popular songs on Billboard’s annual Hot 100 charts from 2012 to 2020, together with Grammy nominees within the same timeframe (mainly focusing on Record of The Year, Album of the Year, Song of the Year, Producer of the Year and Best New Artist.)

            Releasing their findings in March last year, the report’s Stacy L. Smith declared that, ‘It is International Women’s Day everywhere, except for women in music, where women’s voices remain muted. While women of colour comprised almost half of all women artists in the nine years examined, there is more work needed to reach inclusion in this business.’

            Women represented just 21.6% of all artists on the Billboard Hot 100 Year-End Charts across the past nine years and only 20.2% of artists on the chart in 2020.

            The 2020 percentage shows that there has been no meaningful and sustained increase in the percentage of women artists in nearly a decade.

            Few women appeared on the chart in duos (7.1%) or bands (7.3%) and were most likely to perform as solo artists (30%). Across 900 songs, the ratio of male artists to female was 3.6:1.

            In 2020, 12.9% of songwriters were women – a ratio of seven men to every one female songwriter.

            Shockingly, across a nine-year sample, 57.3% of songs didn’t feature any women songwriters. If you just take 2020, then 65% of songs didn’t feature a single female songwriter.

            It’s even worse if you’re looking at production: women held only 2% of all producing positions across the 2020 Billboard Hot 100 songs.

            The Recording Academy’s Women in the Mix pledge would seem to have had absolutely zero effect: only four women producers were credited on the 2020 Billboard Hot 100 Year-End Chart — none of whom worked with one of the 38 pledge-takers who had a song on the chart.

            Notably, Ariana Grande was the sole pledge-taker to work with a woman engineer — herself — of those who appeared on the chart. It stands in stark contrast to the levelling up that’s been seen in terms of female film directors in the last few years.

            The gender gap at the Grammys remains enormous, with only the Best New Artist category achieving anything near parity (45.5% of the nominees were women from 2013-2020).

            Women’s share of nominations has increased over the years that the study has been tracking the data, but even in 2021, only 28.1% of all nominees in the five categories studied were women.

            As you’d probably expect, it’s no better within management: the report revealed that of 4,060 music executives surveyed, women made up only 35.3% of C-suite executives.

            How Can the Music Industry Create More Roles for Women?

            In a feature for Rolling Stone, Desiree Perez, the CEO of Roc Nation, suggested:

            • Actively recruiting women for roles, including executive-level jobs
            • Training opportunities to help women advance their careers
            • Encouraging mentoring and support for women already in the field, such as networking events
            • Start open conversations addressing issues of sexual harassment and ageism

            Why Is It Hard for Women in the Music Industry?

            Gender inequality is obviously rife across the industry. Independent digital music distribution company TuneCore’s 2021 survey of 401 women creatives, including artists, songwriters, producers and DJs – mostly from North America and Europe – revealed that a huge 64% named sexual harassment and objectification as a major issue that women face.

            #MeToo may have created a lot of noise, and huge numbers of thinkpieces, but it seems very little has actually changed when it comes to women and music.

            Another challenge that the respondents identified was ageism, cited by 38%. ‘The music industry wants female artists to be young – partly a symptom of the industry’s youth obsession, but also so that women become successful before they are presumed to decide to take on the role of motherhood,’ the study says.

            The study also pointedly concluded that, ‘The issues, challenges and experiences highlighted in this report are not “women’s problems” to be solved just by women in the music industry.’ The Guardian’s Laura Snapes put forward suggestions including ‘a diverse array of female A&Rs and executives imagining more creative futures for women in pop’, together with more support for female rappers. And, taking on the point about men putting their weight behind the issue, ‘male artists stipulating that they will only play events with balanced bills.’

            You can find gender imbalance throughout the whole eco-system of the music industry – we all may be inadvertently being steered towards consuming more music created by male artists.

            Researchers at Universitat Pompeu Fabra in Spain, and Utrecht University in the Netherlands published their survey in 2021.

            Their analysis of 330,000 users’ listening behaviour over nine years showed a clear picture – only 25% of the artists ever listened to were female.

            They revealed that, ‘When we tested the algorithm we found, on average, the first recommended track was by a man, along with the next six. Users had to wait until song seven or eight to hear one by a woman.’

            Journalist Liz Pelly wondered whether streaming culture, ‘Is merely reflective of a relentlessly male-centric status quo, or if streaming is creating a data-driven echo chamber where the most agreed-upon sounds rise to the top, subtly shifting us back toward a more homogenous and overtly masculine pop music culture… Listening patterns are studied by playlist programmers, who privilege songs with high completion rates and delete those with high skip rates.’

            Pelly spent a month listening exclusively to Spotify playlists and analysing the data. She found that 64.5 % of the tracks were by men as the lead artist, with 20% by women and 15.5% relying on collaborations between men and women artists. As she concludes, ‘I had merely been listening to what Spotify told me to listen to by way of its playlists… These playlists overtly contribute to the continued “othering” and marginalising of non-male artists.’

            However, Spotify’s stats for 2021 definitely showed women on a roll and bucking these statistics – globally, the most-streamed song was Olivia Rodrigo’s ‘Drivers License’; Rodrigo also came in at number four, with Dua Lipa’s ‘Levitating’ at number five.

            Rodrigo’s Sour was the most-streamed album, with Dua Lipa’s Future Nostalgia coming in second; Doja Cat’s Planet Her took fifth place.

            A Timeline of Women in Music History

            It’s clear that there’s still a long way to go for the women of the music industry, but that’s all the more reason to celebrate the pioneers, the change-makers and the women who’ve defied expectations, sexism and ageism throughout their music careers.

            Who are the names you need to know?

            If you want to go really far back, then the BBC’s list of notable women in music included Hildegard von Bingen, whose music is now regarded among the best of the Middle Ages; not only that, she’s become a feminist icon to everyone from Grimes and Cerys Matthews, who played her music on her 6Music show.

            However, in 1880 Chicago music critic George P. Upton wrote Women in Music, in which he argued that, ‘women lacked the innate creativity to compose good music’, due to their ‘biological disposition’.

            Women at that time were mainly involved in music education and writing hymns and children’s music. As in literature, many female composers had to use pseudonyms or initials to hide the fact that they were women.

            The big names of that era were Carrie Jacobs-Bond, Maude Nugent and Carrie Northly (writing under the name Caro Roma), who was one of the most popular composers of the Tin Pan Alley era.

            The first female engineers working in music were ethnomusicologists.

            These included Alice Cunningham Fletcher, who was one of the first women in her field and recorded the music of Native American tribes in 1895 – some of her recordings are in the Library of Congress.

            Laura Boulton did her first research expedition to Africa in 1929, recording folk music and bird calls – over 50 years of her work are captured in over 30,000 recordings.

            As for female producers, Afro-Puerto Rican music entrepreneur Victoria Hernandez started record label Hispano in 1927 and opened the first Latin music store in New York City in 1941 – now known as Casa Amadeo, it’s been operating longer than any other music shop in the city.

            Canadian-American jazz record producer Helen Oakley Dance (1913-2001) worked in Chicago from the mid-1930s onwards, producing Duke Ellington among others; she was also a jazz journalist and music historian.

            Revolutionary Female Musicians – 1930s-1950s

            Known as the ‘Empress of the Blues’, Bessie Smith (1894-1937) was awarded a Grammy Lifetime Achievement Award in 1989, having been one of the most popular female blues singers of the 1920s and 30s.

            Many of her lyrics dealt with poverty, inter-racial conflict and female sexuality and encouraged working class women to be independent and empowered.

            It can be argued that women in music history were really put on the map by Jazz music, and many of the biggest names not only performed, but were also composers and producers.

            Revolutionary jazz vocalist Billie Holiday became one of the first Black women to work with a white orchestra when she toured with Artie Shaw in the late 1930s.

            One of her most famous songs is ‘Strange Fruit’, an anti-lynching poem, which was recognised by the National Endowment for the Arts.

            Another Black pioneer from the era was Ella Fitzgerald, who became known as ‘The First Lady of Song’, winning 14 Grammys – she was the first Black woman to win one – recording more than 200 albums across a career lasting nearly 60 years, and fighting against discrimination.

            Other accolades included the National Medal of Arts and the Presidential Medal of Freedom. Her 1945 scat recording of ‘Flying Home’ was described by The New York Times as, ‘One of the most influential vocal jazz records of the decade… No one before Miss Fitzgerald employed the technique with such dazzling inventiveness’.

            Ella was also a regular on the Ed Sullivan Show, which ran every Sunday from 1948 until 1971.

            In an era when few opportunities existed for Black performers on national TV, Sullivan championed Black talent, featuring famous women in music including Dorothy Dandridge, Diahann Carroll, Mahalia Jackson, Eartha Kitt, Dinah Washington and his favourites, The Supremes, who appeared 14 times.

            Of the famous female musicians who changed the world, surely singer, songwriter and guitarist Sister Rosetta Tharpe has to be up there.

            Often dubbed ‘The Godmother of Rock ‘n’ Roll’, she had a considerable influence on spiritual and popular music in the 1930s and 40s, going on to inspire Elvis Presley, Jerry Lee Lewis, Johnny Cash, Little Richard and Chuck Berry.

            Some historians classify her fabulously raw 1944 track ‘Strange Things Happening Every Day’ as the first rock ‘n’ roll song ever recorded. The Guardian noted, on what would have been her 100th birthday in 2015, ‘With a Gibson SG in her hands, Sister Rosetta could raise the dead. And that was before she started to sing.’

            Revolutions in music don’t just happen on stage; in 1942, Daphne Oram became a Junior Studio Engineer at the BBC and went on to establish the BBC Radiophonic Workshop in 1958 (she was also Britain’s first full-time electronic music composer.)

            Perhaps the most famous alumnus of the Radiophonic Workshop is Delia Derbyshire, whose legendary TV theme tune for Doctor Who remains as futuristic-sounding today as it did when it debuted in 1963.

            Some have even argued that her work inadvertently invented British techno music. She talked about producing electronic sounds and otherworldly scores to Tomorrow’s World:

            In the 1950s, female vocalists began to take centre stage, whether their backgrounds were in country, folk or popular music.

            Peggy Lee started out as a background singer on Benny Goodman’s radio show, before writing and recording her own material – ‘Fever’ has been covered by everyone from Elvis to Madonna and Beyoncé, but it’s still Peggy Lee’s most famous song.

            Country music star Patsy Cline is considered one of the most influential singers of the 20th century, despite a career that only lasted eight years, before she tragically died in a plane crash in 1963.

            Her massive hits of the 1950s and 60s included ‘Crazy’ and ‘I Fall to Pieces’.

            Famous Female Musicians in History – 1960s Onwards

            Aretha Franklin, AKA the ‘Queen of Soul’, was the first woman inducted into the Rock & Roll Hall of Fame.

            She topped Rolling Stone’s list of the 100 Greatest Singers of All Time, with Mary J. Blige, in her appreciation for the singer, saying, ‘There is no one who can touch her. She is the reason why women want to sing.’

            Aretha stands as the most-charting female singer in history; she began her recording career in 1960, aged just 18, and her extraordinary three-octave range came to define soul music.

            Cher is a global icon as a solo artist, but in the 1960s, she was half of supercouple Sonny & Cher and at the forefront of hippy counter-culture, with huge hits including ‘I Got You Babe’, as well as solo hits such as ‘Bang Bang (My Baby Shot Me Down)’ from 1966 and a Bob Dylan cover, ‘All I Really Want to Do’, which stayed in the US Hot 100 for three months.

            Cher has now surfed the zeitgeist for over half a century, defying expectations at every turn. Her back catalogue includes everything from a rock tribute to Kurt Cobain (2000’s ‘The Fall (Kurt’s Blues)’) to a song specially written for her by Prefab Sprout’s Paddy McAloon, ‘The Gunman’ in 1995.

            And who can forget her 80s heyday, with a guest appearance on Meat Loaf’s ‘Dead Ringer for Love’ and massive 80s power ballads such as Diane Warren’s ‘If I Could Turn Back Time’?

            Another female artist who rose, triumphant, from the ashes of a doomed partnership, Tina Turner’s first hit duet, ‘A Fool in Love’ with husband Ike was released in 1960.

            Their hits together included ‘River Deep – Mountain High’, ‘Proud Mary’ and ‘Nutbush City Limits’, and Turner became the first female artist – and the first Black artist – to appear on the cover of Rolling Stone magazine in 1967.

            Ike and Tina parted ways in 1976, and Tina launched one of the greatest comebacks in music history with her 1984 multi-platinum album, Private Dancer.

            ‘What’s Love Got to Do with It’ won the Grammy for Record of the Year, and became her first, and only No. 1 on the Billboard Hot 100.

            She’s sold over 100 million records worldwide and received 12 Grammys, three Grammy Hall of Fame Awards and a Grammy Lifetime Achievement Award.

            Janis Joplin may have only lived to be 27, but her influence can been seen in everyone from Stevie Nicks to Florence Welch and Pink.

            An electric stage presence was combined with emotional lyrics and she came to be dubbed the first queen of rock ‘n’ roll, despite only recording four albums in a four-year career.

            Patti Smith has spent her life breaking down barriers – the ‘punk poet laureate’ has been everything from a poet and singer-songwriter to an artist, author and she’s now also a climate activist.

            She wrote a hit with Bruce Springsteen and toured with Bob Dylan, whilst tackling sexism head-on, as she once explained. ‘In the early 70s, when I started playing rock and roll, there weren’t a lot of girls taking an aggressive stance, playing feedback, you know. I had trouble recruiting guitarists to play with me. They’d come in, see it was with a girl, and just leave.’

            Having come up through the tough New York scene, she became a fearless performer, notable for her confrontational, physical style, and says of herself, ‘I refuse to be anybody’s poster child, I do things my own way’ – which is why she remains such an inspiration.

            Her debut album, Horses, released in 1975, was revolutionary because, at the Observer noted, it ‘referenced a classic persona, that of the androgynous poet/rocker, and gave it an exciting twist: the poet/rocker in question was a woman.’

            Blondie’s Debbie Harry also emerged from the New York scene and didn’t become famous until she was 31 – relatively old by pop star standards.

            The band’s eponymous debut album came out in 1976; they had six No. 1 UK hits, including ‘Heart of Glass’, ‘Hanging on the Telephone’ and ‘Call Me’, and sold 40 million records.

            Together with her career as Blondie’s frontwoman, Harry has also had a string of solo successes, as well as being an actor.

            She paved the way for strong female artists from Madonna to Shirley Manson of Garbage and Sia, and musically she’s moved through genres including punk and new wave, worked with iconic Italian disco producer Giorgio Moroder, and, of course, scored the first US No. 1 single to feature rap, with ‘Rapture’.

            Queen of Disco Donna Summer had a string of hits in the late 1970s, including ‘Love to Love You Baby’, ‘I Feel Love’, and ‘On the Radio’.

            Her music has been referenced by everyone from Beyoncé, who sampled ‘Love to Love You Baby’ on ‘Naughty Girl’ to Jessie Ware, who hailed her as an influence on 2020 album What’s Your Pleasure, saying, ‘She just had this power and this femininity and flirtation I was so obsessed with.’

            Summer’s discography also includes rock anthem ‘Hot Stuff’ and R&B, such as 1982’s Grammy-nominated ‘Love Is in Control (Finger on the Trigger)’, produced by Quincy Jones.

            Who is the most successful woman in music? Well, you’d have to look to Her Madgesty, Madonna, as the major contender.

            A Guinness World Record holder, she’s sold over 300 million records worldwide to date (only The Beatles, Elvis Presley and Michael Jackson have sold more). Plus, her ‘Confessions’ tour in 2005 became the highest-grossing tour by a female artist.

            It’s hard to believe the original Queen of Pop is now in her 60s, especially as she’s still releasing music, and switching genres according to the zeitgeist; not the norm for age-obsessed pop.

            She’s a legend who changed the pop-culture game forever, exploding in the early 80s with the rise of video culture and courting controversy way before the social media age, with everything from the religious furore around the video for ‘Like a Prayer’ and her raunchy live shows, to her book of erotica, Sex.

            In the pantheon of famous women musicians, without Madonna, we wouldn’t have Britney Spears or Lady Gaga: the mistress of self-invention has paved the way for generations of female stars.

            She has plenty to say about the perils and challenges she has faced in her career, as well as a lack of female peers, in her Woman of the Year speech at the Billboard Women in Music awards:

            Producer, songwriter, rapper and singer Missy ‘Misdemeanor’ Elliott started out in the early 90s as a member of R&B group Sista, then went solo in 1997 with Timbaland-produced album Supa Dupa Fly.

            A trailblazing woman in hip hop, she was the forerunner for everyone from Cardi B to Megan Thee Stallion and is one of the richest female rappers in the world – not to mention being the first female hip hop artist to have been inducted into the Songwriters’ Hall of Fame.

            Unpredictability is one of the defining characteristics of female musicians who manage to rise to the top and stay there.

            Icelandic art-pop icon Björk was inspired by 90s London club culture, blending techno and industrial music to create her 1995 album Post and, along with her fabulous style (who can forget that infamous Oscars swan dress?) and amazing artwork, she effortlessly blended eclectic sounds such as the brutal ‘Army of Me’ and the offbeat, quirky ‘It’s Oh So Quiet’.

            She’s always been at the forefront of the experimental, whether that’s via her music or her visuals over the course of her 35-year career, and is currently putting the final touches to her 10th album, due this summer.

            Who has delivered some of the best female vocal performances of all time? We’d nominate Beyoncé, not least for her 2018 Coachella takeover. ‘Beychella’ marked the first time a Black woman had headlined the festival, and she performed for nearly two hours, joined on stage by 100+ performers.

            She’s the most nominated and awarded woman in the Grammy Awards’ history – with 79 overall, and 28 wins.

            Her ‘visual album’ Lemonade placed at No. 32 on Rolling Stone’s 2020 500 Greatest Albums of All Time list, as well as becoming the world’s best-selling album of 2016, and the film received four nominations at the Emmy Awards.

            Artist, mogul, activist and more, on her 40th birthday Beyoncé told Harper’s Bazaar that, ‘I want to continue to work to dismantle systemic imbalances. I want to continue to turn these industries upside down. I plan to create businesses outside of music. My wish for the future is to continue to do everything everyone thinks I can’t do.’

            Some of the most popular music by women has been from girl groups. From The Supremes to Destiny’s Child, Girls Aloud to Little Mix – who made history in 2021 by being the first female band to win the BRIT award for Best British Group – the game-changers were surely the Spice Girls.

            Baby, Posh, Sporty, Scary and Ginger might have looked cartoony, but their Girl Power defined a shouty kind of feminism and they maximized their marketing worldwide.

            Capitalising on ‘Spicemania’, they put their image on and endorsed everything from Pepsi to Walkers Crisps (starring in two TV ads alongside Gary Lineker) Chupa Chups to Spice Girls dolls and Spice World, a video game released for the PlayStation in 1998.

            They became the most merchandised group in music history – bringing in over £300 million in 1997 – and took branding to a level that has rarely been matched since.

            They even launched another ad campaign with Walkers to tie in with the Spice World 2019 tour.

            The Guardian’s Sylvia Patterson went so far as to say that the group’s true legacy was that, ‘They were the original pioneers of the band as brand, of pop as a ruthless marketing ruse, of the merchandising and sponsorship deals that have dominated commercial pop ever since.’

            The original influencers? You wouldn’t bet against it.

            For additional support if you’re a woman in the music industry, the International Alliance of Women in Music (IAWM) is the world’s leading organisation devoted to the equity, promotion and advocacy of women in music, across cultures and genres. They work to increase the visibility and programming of music by female composers, and also to combat discrimination against women.

            Need Music for Your Project?

            At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

            This page was updated 27/06/2024.

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            BEST SELLING HIP HOP ALBUMS OF ALL TIME

            BEST SELLING HIP HOP ALBUMS OF ALL TIME

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              With the recent release of the Eminem Houdini track, we take a trip down memory lane and rediscover the greatest hip hop albums off all time. Where is Houdini on the chart? It is currently competing for the no.1 in the US and has reached no.2 in New Zealand - Shady is back!

              Looking for a song similar to Eminem's Houdini? Click the link below and find a huge array of options.

              On 11th August 1973, hip hop was born, at a birthday party in the Bronx. Ever since this day, the music genre has had a monumental impact on the creative arts.

              Over the years, weve listened to the likes of Jay-Z, Outkast, 2pac, Snoop Dogg and The Notorious B.I.G. express themselves over head-bopping beats and intoxicating rhythms.

              Today, we still cant get enough as the likes of Lil Baby, Cardi B, Travis Scott, Roddy Rich, Megan Thee Stallion and, of course, Drake and Kanye who are carrying the torch, keeping the storied genre alive.

              Unfortunately, the numbers are pretty unclear when it comes to the best-selling hip hop albums, but are enough stats out there for us to compile a rough list of the best-selling hip hop albums of all time, at least.

              Below, we get nostalgic about albums such as Fugees’ The Score and 50 Cents Get Rich or Die Tryin’, and pick out the key hip hop records set to drop in 2022.

              30 Best-Selling Hip Hop Albums of All Time

              • The Eminem Show – Eminem
              • The Score – Fugees
              • The Marshall Mathers LP – Eminem
              • The Miseducation of Lauryn Hill – Lauryn Hill
              • Please Hammer Dont Hurt Em – MC Hammer
              • Crazy Sexy Cool – TLC
              • To the Extreme – Vanilla Ice
              • Devil Without a Cause – Kid Rock
              • Curtain Call: The Hits – Eminem
              • Speakerboxxx/The Love Below – Outkast
              • Get Rich or Die Tryin – 50 Cent
              • Big Willie Style – Will Smith
              • Encore – Eminem
              • Nellyville – Nelly
              • Doggystyle – Snoop Dogg
              • The Massacre – 50 Cent
              • 2001 – Dr. Dre
              • Greatest Hits – 2Pac
              • Life After Death – Notorious B.I.G.
              • E. 1999 Eternal – Bone Thugs-N-Harmony
              • Licensed to III – Beastie Boys
              • All Eyez on Me – Tupac Shakur
              • Country Grammar – Nelly
              • Recovery – Eminem
              • The Slim Shady LP – Eminem
              • Monkey Business – The Black Eyed Peas
              • Elephunk – The Black Eyed Peas
              • No Way Out – Puff Daddy
              • Vol.2…Hard Knock Life – Jay-Z
              • Very Necessary – Salt-n-Pepa

              The Eminem Show – Eminem

              Estimated worldwide album sales: 27 million

              Label(s): Shady, Aftermath and Interscope

              Release date: 26th May 2002

              Spotify streams: 3 billion

              The Score – Fugees

              Estimated worldwide album sales: 22 million

              Label(s): Ruffhouse and Columbia

              Release date: 13th February 1996

              Spotify streams: 890 million

              The Marshall Mathers LP – Eminem

              Estimated worldwide album sales: 21 million

              Label(s): Aftermath and Interscope

              Release date: 23rd May 2000

              Spotify streams: 2.2 billion

              The Miseducation of Lauryn Hill – Lauryn Hill

              Estimated worldwide album sales: 20 million

              Label(s): Ruffhouse and Columbia

              Release date: 25th August 1998

              Spotify streams: 815 million

              Please Hammer Dont Hurt Em – MC Hammer

              Estimated worldwide album sales: 18 million

              Label(s): Capitol and EMI Records

              Release date: 12 February 1990

              Spotify streams: Unknown

              CrazySexyCool – TLC

              Estimated worldwide album sales: 15 million

              Label(s): LaFace and Arista

              Release date: 15th November 1994

              Spotify streams: 267 million

              To the Extreme – Vanilla Ice

              Estimated worldwide album sales: 15 million

              Label(s): SBK and EMI

              Release date: 3rd September 1990

              Spotify streams: Unknown

              Devil Without a Cause – Kid Rock

              Estimated worldwide album sales: 15 million

              Label(s): Atlantic, Lava and Top Dog

              Release date: 18th August 1998

              Spotify streams: Unknown

              Curtain Call: The Hits – Eminem

              Estimated worldwide album sales: 13 million

              Label(s): Shady, Aftermath and Interscope

              Release date: 6th December 2005

              Spotify streams: 5.1 billion

              Speakerboxxx/The Love Below – Outkast

              Estimated worldwide album sales: 13 million

              Label(s): Arista

              Release date: 23rd September 2003

              Spotify streams: 1.2 billion

              Get Rich or Die Tryin’ – 50 Cent

              Estimated worldwide album sales: 12 million

              Label(s): Interscope, Aftermath, Shady and G-Unit

              Release date: 6th February 2003

              Spotify streams: 2.3 billion

              Big Willie Style – Will Smith

              Estimated worldwide album sales: 12 million

              Label(s): Columbia

              Release date: 25th November 1997

              Spotify streams: 612 million

              Encore – Eminem

              Estimated worldwide album sales: 11 million

              Label(s): Aftermath, Shady and Interscope

              Release date: 12th November 2004

              Spotify streams: 1.4 billion

              Nellyville – Nelly

              Estimated worldwide album sales: 11 million

              Label(s): Universal and FoReel

              Release date: 25th June 2002

              Spotify streams: 929 million

              Doggystyle – Snoop Dogg

              Estimated worldwide album sales: 11 million

              Label(s): Death Row and Interscope

              Release date: 23rd November 1993

              Spotify streams: 746 million

              The Massacre – 50 Cent

              Estimated worldwide album sales: 11 million

              Label(s): Shady, Aftermath, G-Unit and Interscope

              Release date: 3rd March 2005

              Spotify streams: 1.1 billion

              2001 – Dr. Dre

              Estimated worldwide album sales: 10 million

              Label(s): Aftermath and Interscope

              Release date: 16th November 1999

              Spotify streams: 2.6 billion

              Greatest Hits – 2Pac

              Estimated worldwide album sales: 10 million

              Label(s): Amaru, Death Row and Interscope

              Release date: 24th November 1998

              Spotify streams: 2 billion

              Life After Death – The Notorious B.I.G.

              Estimated worldwide album sales: 10 million

              Label(s): Bad Boy and Arista

              Release date: 25th March 1997

              Spotify streams: 1.4 billion

              E. 1999 Eternal – Bone Thugs-N-Harmony

              Estimated worldwide album sales: 10 million

              Label(s): Ruthless and Relativity

              Release date: 25th July 1995

              Spotify streams: Unknown

              Licensed to III – Beastie Boys

              Estimated worldwide album sales: 10 million

              Label(s): Def Jam and Columbia

              Release date: 15th November 1986

              Spotify streams: Unknown

              All Eyez on Me – 2Pac

              Estimated worldwide album sales: 10 million

              Label(s): Death Row and Interscope

              Release date: 13th February 1996

              Spotify streams: 1.9 billionCountry Grammar – Nelly

              Estimated worldwide album sales: 10 million

              Label(s): Universal and FoReel

              Release date: 27th June 2000

              Spotify streams: 620 million

              Recovery – Eminem

              Estimated worldwide album sales: 10 million

              Label(s): Shady, Aftermath and Interscope

              Release date: 18th June 2010

              Spotify streams: 2.9 billion

              The Slim Shady LP – Eminem

              Estimated worldwide album sales: 10 million

              Label(s): Aftermath and Interscope

              Release date: 23rd February 1999

              Spotify streams: 1 billion

              Monkey Business – The Black Eyed Peas

              Estimated worldwide album sales: 9 million

              Label(s): will.i.am, Interscope and A&M

              Release date: 25th May 2005

              Spotify streams: 817 million

              Elephunk – The Black Eyed Peas

              Estimated worldwide album sales: 9 million

              Label(s): A&M, will.i.am

              Release date: 24th June 2003

              Spotify streams: 865 million

              No Way Out – Puff Daddy

              Estimated worldwide album sales: 8 million

              Label(s): Bad Boy and Arista

              Release date: 22nd July 1997

              Spotify streams: Unknown

              Vol.2…Hard Knock Life – Jay-Z

              Estimated worldwide album sales: 8 million

              Label(s): Roc-A-Fella and Def Jam

              Release date: 29th September 1998

              Spotify streams: Unknown

              Very Necessary – Salt-n-Pepa

              Estimated worldwide album sales: 7 million

              Label(s): Next Plateau and London

              Release date: 12th October 1993

              Spotify streams: Unknown

              Hip Hop Albums of 2022

              Here are the hip hop albums due this year that were most looking forward to. From Kendrick Lamar to Cardi B, we wonder if any of these albums could miraculously surpass Eminems current record.

              Kendrick Lamar

              As one of the undisputed kings of contemporary hip-hop, Kung Fu Kenny’s forthcoming fifth album is one of 2022’s most anticipated releases in any genre.

              And if his verses on Baby Keems 2021 record The Melodic Blue are anything to go by, were in for a real treat.

              Cordae

              Since dropping the YBN tag from his stage name, Cordae has grown up. Clearly, hes no longer the lost boy he portrayed himself to be in his debut studio album.

              Bearing this in mind, were expecting a more mature take on hip hop from his sophomore album, officially titled From A Birds Eye View.

              Cardi B

              Considering that she’s one of the most famous people on the planet, its quite astonishing that Cardi B has only dropped one studio album.

              Of course, weve got extremely high expectations when it comes to her 2022 record – were hoping for more Insta caption-worthy lyrics, an assortment of exciting features and an abundance of boss energy.

              Gunna

              Gunna is constantly attracting attention, whether its for his white-hot albums, his unique sense of style or his unlikely friendships with other industry insiders.

              Consequently, theres a lot of talk about his next project, Drip Season 4.

              According to his recent Insta post, the record will feature Chlöe Bailey, Kodak Black, Lil Baby, Chris Brown and more. Could we be any more excited?!

              Pusha T

              Ex-Clipse man Pusha T may be a little controversial at times, but his music always delivers.

              It’s no wonder then that we’re chomping at the bit to hear the Virginia-raised rapper’s forthcoming 12-track album, not least because his last LP, DAYTONA, was our favourite Pusha T project to date.

              Music for Your Next Project

              So, there you have it – the 30 top-selling hip hop albums of all time and the hip hop albums to look out for 2022.

              The artist to beat? Eminem, by a (8) mile. Not only does the rapper seemingly have the best-selling album of all time (The Eminem Show), but five more of his albums were also successful enough to make the cut.

              Evidently, it is Marshall Bruce Mathers III who aspiring artists should be taking notes from if theyre looking to crack the code of commercial hip hop success.

              Aspiring filmmakers, podcasters, vloggers, TV producers and advertisers may be more interested in cracking the code of the perfect production – this is something that we can help with.

              Here at Audio Network, we store over 200,000 licensable background music tracks that you can employ for your creative projects.

              From pop to rock to hip hop, weve got music of every genre to help you evoke any mood imaginable.

              Head over to our playlist and discover pages to get better acquainted with our ever-expanding catalogue of high-quality tracks and find out how we can connect you with the perfect collaborator today by clicking the button below!

              This page was updated 10/06/2024.

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              AUDIO NETWORK VINYL

              CHINESE MUSICAL INSTRUMENTS: A COMPLETE GUIDE

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                Aeons ago, civilisations in different pockets of the world created musical instruments for various reasons, such as oriental string instruments.

                Some used their instruments for rituals, some used them to complement storytelling sessions, some used them to signal to friends and foes, and others used them to celebrate milestones like marriage and childbirth.

                Perhaps the most curious musical instruments of them all were formed by the people of China, as they believed they could purify peoples minds and connect humans with nature.

                According to Chinese mythology, Ling Lun was the founder of music in Ancient China.

                Ling Lun was sent by the Yellow Emperor to the Western mountain area to create an instrument that mimicked the sound of an immortal bird called the fenghuang.

                Over the last few decades, Western society has become more familiar with traditional Chinese instruments as contemporary films and television shows – particularly those centred around Chinese characters, locations and/or ideologies – have incorporated oriental sounds into their soundtrack.

                Allow us to better acquaint you with some of the most noteworthy musical instruments to hail from the most populated country in the world and provide some examples of their use in contemporary soundtracks and our production music catalogue.

                Chinese Musical Instruments:

                • Guqin
                • Guzheng
                • Hulusi
                • Erhu
                • Dizi
                • Pipa
                • Suona
                • Xiao

                Guqin

                A member of the zither family, the guqin – also known as a qixian-qin – is an ancient seven-string instrument thats played by plucking the strings.

                Bo Ya – a Chinese musician from the Spring and Autumn period (770–476 BC) – is often the first person Chinese music scholars think of when discussing the Guqin.

                The talented soul would perform songs on his Guqin to his companion Zhong Ziqi who instantly understood the picture he was trying to illustrate through his music.

                The two most famous songs associated with Bo Ya are High Mountains and Flowing Water.

                Guzheng

                The guzheng is another member of the zither family, but this plucked instrument features a lot more strings than the Guqin.

                The oldest Guqin discovered – said to be from the Warring States period – was found to have 13 strings, whilst contemporary versions of the instrument often possess 21, 25 or 26 strings.

                Its also worth noting that the popular Chinese instrument is usually around 1.63m long.

                MarvelsShang-Chi and The Seven Rings-composer Joel P West told Variety why he incorporated ancient Chinese instruments like the Guzheng into the soundtrack to the superhero flick. Those instruments are largely connected to Shang-Chis mom and the mystical realm where shes from,” says West, So we treated them more as ethereal layers to hints at this other place”.

                Hulusi

                The hulusi is a vertically-held Chinese free reed wind instrument thats associated with ethnic minorities in the Yunnan province of China.

                In particular, the flute of sorts is linked to the Dai people who call the instrument pi lamtao’ – ‘pi’ means woodwind instruments whilst lamtaomeans gourd.

                Traditionally, the instrument has three bamboo pipes: the central pipe features finger holes whilst the outer two pipes act as drone pipes.

                These bamboo pipes create soft and elegant sounds – ones that pair well with mystical stories that take place in the moonlight.

                Discover the sounds of the hulusi by listening to Michael Tedstones Moonlight Garden and Tedstone and Burrows unexpectedly upbeat Flight of the Crane.

                Erhu

                Known in the West as the Chinese violin, the erhu is a two-string bowed instrument thats often played in operas and orchestral performances.

                The instrument can be traced back to the Tang Dynasty (690-705) and is said to have evolved from the Xiqin.

                The erhu is one of the Asian music instruments respected composer George Shaw used to produce his album, Mythical China.

                Track three, entitled Moon Goddess, is a sad yet romantic, cinematic epic that combines the sounds of female vocals with the erhu to tell an emotional story.

                Dizi

                The dizi – also known as the héngdi – is a Chinese transverse flute thats often made of bamboo, but can also be made of wood and stone.

                The side-blown instrument is held horizontally and creates a gentle, peaceful sound thats often incorporated into Chinese folk music and operas.

                Perhaps the most famous use of the traditional Chinese music instrument is in the Academy Award-nominated song A Love Before Timefrom the 2000 martial arts film Crouching Tiger, Hidden Dragon.

                The flute adds a touch of ancient magic to the contemporary track that pairs well with the female vocals.

                Pipa

                The pipa is a four-string plucked lute that has a pear-shaped wooden body and features guitar-like frets.

                Although its hard for historians to distinguish when the pipa first appeared, they can all agree that the earliest mention of the popular Chinese instrument appears in texts from the Han Dynasty (202 BC – 220 AD).

                For the soundtrack to Dreamworks’ Kung Fu Panda 3, esteemed composer Hans Zimmer worked with pipa virtuoso Wu Man.

                The instrument added an extra element to the Asian-inspired soundtrack to encourage viewers get lost in the world of the China-set animation.

                Suona

                One of the most important music instruments in Northern China is the suona – a double-reed horn thats made up of a wooden body and a brass or copper bocal.

                The Chinese wind instrument produces a unique sound thats commonly heard at celebrations in the upper region of China.

                A celebratory event where one may hear the sounds of the suona is at a Chinese New Year event.

                Listen to 'Festive Dance' – Jiang Lis Chinese New Year track featuring a suona played alongside an erhu and dizi – here at Audio Network.

                Xiao

                The xiao (or dongxiao) is a bamboo end-blown flute that creates a sweet yet melancholy sound.

                The Chinese music instrument first appeared during the Han dynasty (202 BC – 220 AD) and is said to have come from the nomad Qiang people of Northwest China.

                Harry Gregson-Williams is the English composer who conducted a 90-piece orchestra for Disneys live-action remake of Mulan.

                Gregson-Williams used a variety of Chinese musical instruments to bring the legend of Hua Mulan to life, including the Xiao.

                Chinese Music From Audio Network

                Here at Audio Network, weve got tracks that feature instruments from all four corners of the world. You can check out some of our instrument-focused playlists over on our Instrumentation page.

                Looking specifically for music featuring Chinese instruments? Your best bet is to explore our Chinese and Chinese New Year playlists.

                Looking to find out more about our selection of music before you download a song from our catalogue? Sounds sensible. Head on over to The Edit: our regularly-updated content feed that features inspiration, expertise and music news articles. Here, you can find out a little more about our ever-expanding collection, and music in general.

                Need Music for Your Project?

                At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                This page was updated 23/05/2024.

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                AUDIO NETWORK VINYL

                SUICIDE SQUAD SOUNDTRACKS: SONGS FROM BOTH FILMS

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                  Do you love the Suicide Squad songs: 2016 edition and 2021? Then you've come to the right place!

                  We live in an age in which superhero flicks rule Hollywood – and, thanks to Warner Bros, supervillain films too.

                  In 2016, the stalwart film studio released Suicide Squad as part of their DCEU (DC Extended Universe) starring Will Smith, Margot Robbie, Viola Davis and an array of other A-listers.

                  Directed by American filmmaker David Ayer, the film disappointed comic book readers, film fanatics and critics alike – viewers couldnt help but feel that Ayer and co wasted an opportunity to explore the rich characters (e.g. Joker, Harley Quinn, Enchantress, Deadshot and Amanda Waller) and make the most of the films star-studded cast.

                  In 2021, Warner Bros took a second shot at releasing a film inspired by the comic book antihero team. This time, they enlisted the help of James Gunn: a man renowned for taking the little-known Guardians of the Galaxy team from Marvel comics and making two – soon to be three – of the most talked-about MCU (Marvel Cinematic Universe) films to date.

                  The DCEU team evidently thought to themselves, if anyone can revive the Suicide Squad name, surely, its Gunn?

                  As expected, James Gunns take on a Suicide Squad film – simply titled The Suicide Squad – was nothing short of spectacular. Gunn proved, once again, that he can bring a group of largely overlooked rebels together – such as Polka Dot Man, King Shark and Ratcatcher 2 – and turn them into heroes.

                  Bar Margot Robbies Harley Quinn, Viola Davis’ Amanda Waller, Joel Kinnamans Rick Flag and Jai Courtneys Boomerang Man, the two films dont have an awful lot in common. But one thing audiences may take from the two films is that music is paramount to telling an antihero tale: both Suicide Squad (2016) and The Suicide Squad (2021) are blessed with remarkable soundtracks.

                  Below, we look at the soundtracks to the Suicide Squad films, exploring the standout songs from each.

                  Suicide Squad Soundtrack

                  Suicide Squads soundtrack – officially titled Suicide Squad: The Album was released in 2016 by Atlantic Records.

                  In 2017, the album was nominated for a Grammy (Best Compilation Soundtrack for Visual Media) and won the Kids Choice Award for Favourite Soundtrack.

                  Suicide Squad Soundtrack List

                  1. ‘Purple Lamborghini’ – Skrillex and Rick Ross

                  2. ‘Sucker For Pain’ – Lil Wayne, Wiz Khalifa, Imagine Dragons Logic, Ty Dolla $ign, X Ambassadors

                  3. ‘Heathens’ – Twenty One Pilots

                  4. ‘Standing in the Rain’ – Action Bronson, Mark Ronson and Dan Auerbach (of The Black Keys)

                  5. ‘Gangsta’ – Kehlani

                  6. ‘Know Better’ – Kevin Gates

                  7. ‘You Dont Own Me’ – Grace (ft. G-Eazy)

                  8. ‘Without Me’ – Eminem

                  9. ‘Wreak Havoc’ – Skylar Grey

                  10. ‘Medieval Warfare’ – Grimes

                  11. ‘Bohemian Rhapsody’ – Panic! At The Disco

                  12. ‘Slippin’ Into Darkness’ – War

                  13. ‘Fortunate Son’ – Creedence Clearwater Revival

                  14. ‘I Started a Joke’ – ConfidentialMX (ft. Becky Hanson)

                  Suicide Squad: Collector’s Edition Soundtrack List

                  1. ‘Purple Lamborghini’ – Skrillex and Rick Ross

                  2. ‘Sucker For Pain’ – Lil Wayne, Wiz Khalifa and Imagine Dragons

                  3.  ‘Heathens’ – Twenty One Pilots

                  4. ‘Standing in the Rain’ – Action Bronson, Mark Ronson and Dan Auerbach (of The Black Keys)

                  5. ‘Gangsta (Harley Quinn and Joker Flashback Version)’ – Kehlani

                  6. ‘Know Better’ – Kevin Gates

                  7. ‘You Dont Own Me’ – Grace (ft. G-Eazy)

                  8. ‘Without Me’ – Eminem

                  9. ‘Super Freak’ – Rick James

                  10. ‘Wreak Havoc’ – Skylar Grey

                  11. ‘Medieval Warfare’ – Grimes

                  12. ‘Bohemian Rhapsody’ – Panic! At The Disco

                  13. ‘Slippin’ Into Darkness’ – War

                  14. ‘Fortunate Son’ – Creedence Clearwater Revival

                  15. ‘Spirit in the Sky’ – Norman Greenbaum

                  16. ‘Id Rather Go Blind’ – Etta James

                  17. ‘I Started a Joke’ – ConfidentialMX (ft. Becky Hanson)

                  Suicide Squad Songs

                  Want to know which songs are in which scenes? Keep reading to find out!

                  Suicide Squad Opening Song

                  In David Ayers take on Suicide SquadHouse of the Rising Sun by The Animals plays to set the sombre tone of the opening prison scene and of the antihero film as a whole.

                  Want to use folk-rock music for your film? Check out our acoustic folk music playlist.

                  Suicide Squad Trailer Song

                  Trailer music is super important – its used to capture viewers’ attention to entice them to take a trip to the cinema. For Suicide Squad, Warner Bros opted for QueenBohemian Rhapsody.

                  The song choice is apt for multiple reasons: 1) the various sections of the song represent the distinct members of the Suicide Squad 2) the rock sound of the track teases the rip-roaring action of the film and 3) the song is used at the end of the film.

                  Want to know more about music they use for trailers? Check out our trailer music article.

                  Song at the End of Suicide Squad

                  As mentioned above, Bohemian Rhapsody is used at the very end of the film.

                  The lyrics of the track pair well with the final scene as the team members find themselves in the same position that they were in at the beginning of the film: stuck in prison-like the events that had just played out were merely a dream.

                  Suicide Squad Harley Quinn Song

                  The song that becomes indivisible from Margot Robbies portrayal of Harley Quinn during David AyerSuicide Squad is You Dont Own Me.

                  Whilst Lesley Gores original version of the song is the one that features in the film, its the updated take by Grace and G-Eazy that makes it to the album.

                  You Dont Own Me’ ties well with the character of Harley Quinn because her boyfriend Joker, the Belle Reve prison guards and Amanda Waller all believe that she is their possession. But in fact, no one owns Quinn but herself – a notion emphasised by the songs lyrics.

                  Suicide Squad Single

                  Hollywood love a tie-in movie single, and for 2016Suicide Squad Atlantic Records released Sucker For Pain by Lil Wayne, Wiz Khalifa, Imagine Dragons, Logic and Ty Dolla $ign.

                  The dark hip hop track conveys the sense of foreboding created by the villains and the rebellious nature of their intentions.

                  The Suicide Squad Soundtrack

                  The Suicide Squad soundtrack – officially titled The Suicide Squad (Original Motion Picture Soundtrack – was released in 2021 by WaterTower Music (a Warner Bros imprint formally known as New Line Records).

                  Alongside the album, director James Gunn released a Spotify playlist 'Songs Not Used in The Suicide Squad’ that consists of songs that almost made it into the film but, for some reason or another, were dropped.

                  The Suicide Squad Soundtrack List

                  1. ‘Folsom Prison Blues (Live)’ – Johnny Cash

                  2. ‘Suckers Prayer’ – The Decemberists

                  3. ‘Samba Na Sola’ – Céu

                  4. ‘Whistle For The Choir’ – The Fratellis

                  5. ‘Point Of No Return’ – Kansas

                  6. ‘Sola’ – Jessie Reyez

                  7. ‘Cant Sleep’ – K.Flay

                  8. ‘Quem Tem Joga’ – Drik Barbosa, Gloria Groove and Karol Conká

                  9. ‘Rain’ – grandson and Jessie Reyez

                  10. ‘Just A Gigolo / I Aint Got Nobody (And Nobody Cares For Me) (Medley)’ – Louis Prima

                  11. ‘Hey’ – Pixies

                  12. ‘So Busted’ – Culture Abuse

                  13. ‘Oh No!!!’ – grandson

                  The Suicide Squad Songs

                  Want to know which songs are in which scenes? Keep reading to find out!

                  The Suicide Squad Opening Song

                  James Gunn has a reputation for integrating recognisable music tracks into his projects, so it pleased Gunn fans to hear The Suicide Squad open with a Johnny Cash track.

                  For obvious reasons, Folsom Prison Blues’ is fitting for a film that focuses on prison inmates. The bluesy song reminds audiences that most members of the Suicide Squad sign up to Amanda Wallers team to escape the dismal set-up of Belle Reve prison.

                  The Suicide Squad Trailer Song

                  For the official trailer, Warner Bros opted for Rain, an original song by Grandson and Jessie Reyez that features on The Suicide Squad album.

                  Just like the plot of the film, the music used in the trailer is fast-paced, action-packed and filled with big moments.

                  Song At The End Of The Suicide Squad

                  Canadian-American singer Grandson also worked on another song for James Gunns film titled Oh No!!!. The track is selected to play during the credits of the film as the lyrics reflect the film’s narrative.

                  Want an alternative rock track for your project? Check out our alt-rock playlist.

                  The Suicide Squad Harley Quinn Song

                  By far the best scene in 2021The Suicide Squad is the one in which Harley Quinn escapes from captivity and knocks out everyone in her way.

                  Whilst the action plays out, Louis PrimaJust A Gigolo/ I Aint Got Nobody’ plays, the lyrics highlighting the fact that Quinn can handle things on her own. Additionally, the light-hearted sound of the song plays well with the sweet-yet-psycho demeanor of the antihero and her perception of the world.

                  The Suicide Squad Single

                  Rain –  the same song thats used in the red band trailer – was released as a single to promote The Suicide Squads cinematic release.

                  The music video for Rain’ is inspired by the late-night bar scenes of the film; during the video, grandson and Jessie Reyez appear as if theyre part of the action.

                  Music for Film

                  Looking to create your own soundtrack? Well, look no further. Here at Audio Network, weve got over 200,000 high-quality licensed tracks that are ready and waiting to be used by creatives across the world.

                  Within our catalogue, you can find songs from all different genres – including the types of songs that are featured in both Suicide Squad films. Start exploring our expansive collection of songs, and try sampling tracks in our production genre playlists.

                  Want to read a little more about movie music to gain inspiration? Fortunately for you, we’ve a wealth of information on the subject, which you can find over on our editorial page called The Edit. Here, you can find articles such as Best 90s SoundtracksBest Selling Movie Soundtracks and Best Action Movie Soundtracks.

                  Need Music for Your Project?

                  At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                  This page was updated 07/03/2024 and 24/05/2024.

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                  coca cola ads

                  COCA COLA ADS: TOP COKE ADVERTISEMENTS

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                    ‘Cocacolonisation’ is a term that describes the globalisation of American culture, represented by the ubiquitousness of Coca-Cola ads. To us, the most intriguing part of this notion is that Cocolonisation could never have happened without effective Coke advertisements.

                    Below, we take a look at how Coca-Cola has taken over the four corners of the world using its television advertisements, and we explore how music plays an important role in each.

                    Be warned, you’re likely to crave a glass of Coca-Cola at some whilst reading this article, so grab a cold bottle...

                    bottle of coca cola

                    Contents

                    • The Magic of Coca-Cola's Advertising Strategy
                      • What is Coca-Cola's advertising strategy?
                      • Is Coca-Cola advertising effective?
                      • Coca-Cola ad songs
                    • Coca-Cola Ad Campaigns
                      • Coca-Cola Print Ads: The Early Years
                      • 1920s Coca-Cola Print Ads
                      • 1950s Coca-Cola Print Ads
                      • Newest Coca-Cola Print Ads
                    • Coca-Cola Ads: The Best Coca-Cola Ads in Recent History
                      • Coca-Cola Ads of 2021
                      • Coca-Cola Ad 2020
                      • Coca-Cola Ad 2019
                      • Coca-Cola Ad 2018
                      • Coca-Cola Ad 2017
                      • Coca-Cola Ad 2016
                      • Coca-Cola Ad 2015
                      • Coca-Cola Super Bowl Ad
                    • Vintage Coca-Cola Ads
                      • First Coca-Cola Ad
                      • Coca-Cola Santa Ad
                      • Coca-Cola Pulls Offensive Ad: The Coca-Cola Mexican Ad
                    • Music For Advertising

                    coca cola ads

                    The Magic Of Coca-Cola's Advertising Strategy

                    It's not easy at the top; new brands are coming through all the time and there’s a lot of competition for consumers’ attention.

                    By continuously producing television commercials, billboard ads, social media posts and more, The Coca-Cola Company can rest assured knowing that they're always front and centre when it comes to choosing a drink.

                    What Is Coca-Cola’s Advertising Strategy?

                    Although each advert is very different from the next, the overarching theme of Coca-Cola’s advertising strategy is happiness.

                    Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn’t look set to change anytime soon.

                    As for who does Coca-Cola’s advertising, the brand launched a global media and creative agency review at the end of 2020, which they expect to complete by the end of 2021. As previously mentioned, Coca-Cola’s ad budget runs to approximately $4.2bn globally.

                    As one might imagine, Coca-Cola’s ad budget is huge, which certainly helps to explain why the brand’s ads are so impressive.

                    According to Investopedia’s 2020 article which explores Coca-Cola's advertising expenses, the company spent around $4 billion a year on advertising their soft beverages worldwide between 2015 and 2019.

                    We guess it’s not such a high price to pay when your company is estimated to be worth around $80.9 billion.

                    Is Coca-Cola Advertising Effective?

                    Whatever one’s feelings towards the multinational conglomerate, it’s impossible to deny that Coca-Cola’s advertising techniques are effective.

                    Each year, Coca-Cola makes billions of dollars thanks to its consistent, persuasive advertising techniques. In 2020 alone, The Coca-Cola Company made US$33.01 billion.

                    coca cola ads

                    Coca-Cola Ad Songs

                    When you realise how much money Coca-Cola spends on advertising each and every year, it’s no surprise that Coca-Cola has access to the best music in the world.

                    As well as production background tracks, the brand occasionally incorporates music from world-renowned artists into their marketing projects.

                    As you work through the ads below, you will see how leading artists such as Tyler, the Creator, Thundercat, AC/DC and Avicii have worked on or contributed tracks to enhance Coca-Cola commercials.

                    Here's our selection of the ten best songs featured in Coca-Cola Ads:

                    • La La La - Mr Pape
                    • Anywhere In The World - Mark Ronson, Katy B
                    • Wavin' Flag - K'naan
                    • Taste The Feeling - Avicii
                    • The World Is Ours - Aloe Blacc
                    • Tell Me How - Tyler, The Creator
                    • Just Because - Thundercat
                    •  Only You - Yazoo
                    • Are You Ready - ACDC
                    • I Just Wanna Make Love To You - Etta James

                    coca cola ads

                    Coca-Cola Ad Campaigns

                    Coca-Cola Print Ads: The Early Years

                    Television had yet to be invented when Coca-Cola first released (circa spring 1886); thus, the company relied on print advertisements to get the word around about their groundbreaking soft drink beverage.

                    Late-1800s Coca-Cola ads often featured illustrated women, delicately sipping a glass of the soft drink.

                    The aim was to associate the beverage with the beau monde so that consumers aspired to be Coca-Cola drinkers. Who wouldn’t want to be spotted sipping the same soft drink as members of high society?

                    Copy-focused Coca-Cola ads of the 1800s would often emphasise the drink's popularity to convey the notion that one was missing out if you weren’t drinking the sweet, sparkling drink.

                    For example, one print ad from 1890 reads, Coca-Cola. The most popular drink of the season. Refreshing and invigorating. Try a glass. 5c. For Sale at Benge’s.”. Subsequently, the slogan delicious and refreshing” popped up on many print ads during the decade, to further instil the idea that Coca-Cola is something everyone has to try.

                    coca cola ads

                    1920s Coca-Cola Print Ads

                    By the 1920s, around seven million bottles of Coca-Cola were being consumed a day – naturally, the brand plastered this fact onto their conspicuous print advertisements.

                    Evidently, the brand was still convincing people to drink the beverage by informing them that everyone else was drinking it.

                    During the roaring 20s, Coca-Cola wanted to make sure they were appealing to both genders, so they started to incorporate men into their print ads – both on their own and alongside women.

                    The men they were targeting were inner-city metropolitans. In fact, many 1920s print Coca-Cola ads seem to suggest that the brand was keen to build an association with the affluent white-collar men of New York City; likely because they realised that these were the consumers with the most significant disposable income.

                    Another strategy Coca-Cola had during the 1920s was to place focus on the thirst-quenching properties of Coca-Cola. Slogans that came from the brand during this time, including ‘Enjoy Thirst’, ‘Thirst Knows No Season’ and ‘Enjoy Thirst’.

                    Slowly but surely, Coca-Cola was planting the idea into the minds of passive consumers that drinking the beverage throughout the day will keep you feeling energised.

                    1900s coca cola ad man and woman walking by fancy car with coke

                    1950s Coca-Cola Print Ads

                    During the 1950s, every nuclear family was jumping through hoops to keep up with the Joneses.

                    To capitalise on this state of mind, Coca-Cola advertised their soft beverage as the missing ingredient to one's post-war, put-together lifestyle. This explains slogans such as ‘What You Want is a Coke’, ‘Coca-Cola Makes Good Things Better’ and ‘Sign of Good Taste’.

                    Not unexpectedly, many of the print ads that arose from Coca-Cola during the 1950s featured illustrations of ‘the perfect housewife’ – a woman who was always smiley, well-presented and organised.

                    Housewife illustrations were used by the company to convey the idea that good wives buy Coke for their breadwinning husbands. Sexist, we know.

                    During the rearmost months of the year, Coca-Cola would incorporate Santa Claus into their ads – a character, so to speak, that they had included in the marketing strategies since the 1930s.

                    A popular slogan that accompanied the Santa ads of the 1950s was ‘For Sparkling Holidays’ – a slogan that conveys the idea that Coke is ideal for adding a little life to one’s festive period.

                    1950s coca cola ad showing family watching tv drinking coke

                    Newest Coca-Cola Print Ads

                    As you most likely remember, Coca-Cola made an impact with their 2010 ‘Share a Coke’ campaign that centred around named bottles.

                    The campaign proved to be a massive hit as millions worldwide would pick up bottles that featured their name and the names of friends and family members. The only downfall of the campaign is that some individuals with unique names were frustrated to discover their name was left out.

                    For 2021, Coca-Cola teamed up with Wunderman Thompson Brazil – a marketing communications agency – to work out a way to reinvent the Share a Coke campaign to please everyone. They came up with the Share A Coke Alphabet campaign.

                    Released exclusively in Latin America, the Share A Coke Alphabet campaign pivoted around the idea of Coke bottles and cans adorned with a letter from the alphabet: that way everyone could get involved in the fun.

                    The print ads that accompanied the 2021 campaign are of a simple, pared-back design – they put focus on the letter-adorned cans and bottles and effectively communicate that the Share A Coke campaign has returned. Placed against a Coke red backdrop, Coke and Coke Zero cans are lined up to spell words and phrases such as ‘alphabet’, ‘cambiar’ (which translates to ‘change’ in English), and ‘share a coke’.

                    share a coke

                    Coca-Cola Ads of 2021

                    Let's take a look at some of the best Coca-Cola ads in recent history.

                    Coca-Cola Newest Ad: 'Just Because' - Featuring Music by Thundercat

                    The latest ad to come from conglomerate Coca-Cola focuses on the brand’s most famous low-sugar offering, Diet Coke.

                    The central theme behind the campaign is ‘Just Because’ – the idea that Diet Coke shouldn’t be reserved for any special kind of occasion or for when one is thirsty, it should be consumed when one fancies the taste of the drink.

                    The dream-like visuals of the commercial seem to indicate that drinking a can of Diet Coke can transport you to a place of tranquility – it can bring you joy, no matter what situation you find yourself in.

                    Music: to add to the fanciful vibe of the commercial, Coca-Cola commissioned Grammy Award-winning artist Thundercat to remix the Diet Coke jingle for the minute-long video.

                    The artist’s tranquil vocals ask the audience member to take a deep breath and relax whilst the commercial plays out, and perhaps consider how they can swiftly get their hands on a cold can of the good stuff.

                    Open That Coca-Cola - Tyler, The Creator Ad

                    Coca-Cola’s latest ad is the kind of fun-loving commercial we all needed after a year spent in and out of lockdown.

                    It transports the viewer to different bright and colourful locations across a metropolis, showing people from different backgrounds and demographics drinking Coke and then suddenly breaking into dance.

                    Music: The song used in the ad comes from alternative rap artist Tyler, the Creator. The song – created especially for this ad – is quirky, upbeat and helps drive the concept.

                    Speaking of rap, we’ve got a rap playlist right here at Audio Network. Take a look and you may discover the song for your next project.

                    Coca-Cola Ad 2020

                    Coca-Cola’s Christmas 2020 ad is sure to be remembered for years to come, as the heartwarming story reminds viewers that Christmas is primarily about family.

                    The ad begins with a young girl giving her father a letter for Santa before he travels for work. As the father forgets to send off the letter in time for Christmas, he decides to journey to the North Pole himself (somewhat stretching the Coca-Cola ad budget...)

                    When he finally arrives, he finds Santa’s grotto is closed for Christmas, but, fortunately, Santa is right behind him, sitting in the front seat of the iconic Coca-Cola truck. Santa gives the father a lift home and passes him his daughter’s letter back.

                    He opens the letter, revealing the message: ‘Dear Santa, Please bring Daddy home for Christmas’. In an emotional ending, the father reunites with his daughter.

                    Music: The advert is nothing short of an emotional rollercoaster, and the string-led composition used throughout flawlessly reflects the father's physical and emotional journey.

                    Discover similar tracks over in our Thoughtful and Emotional Strings playlist.

                    Coca-Cola Ad 2019

                    For some of us, Coca-Cola is our go-to beverage when eating out – hence, there’s a pretty special relationship between the company and the hospitality industry.

                    In 2019, The Coca-Cola Company celebrated a wide variety of different cuisines to advertise their soft drink.

                    From Arabic takeaways to Chinese restaurants, the ad shines a positive light on globalisation and promotes their product in the process, reminding the audience that Coca-Cola works well with any cuisine.

                    Music: To underline the global theme of the 2019 ad, Coca-Cola used Papa Music’s calm and cool indie cover of Louis Armstrong’s ‘What A Wonderful World’. The song adds a bohemian feel to the ad which gives it a little more character.

                    Interested in indie music for your advert? Take a look at our Indie Pop and Indie Rock playlists.

                    Coca-Cola Ad 2018

                    Making the most of their partnership with FIFA, Coca-Cola produced a FIFA World Cup advert for summer 2018.

                    Just as a World Cup match is about to commence, a variety of young individuals, located in cities across the world, run to their local Coca-Cola seller (or vending machine) to grab a drink. Unfortunately, as they’re running around, they miss an important goal.

                    As this ad was released before the FIFA World Cup 2018 kicked off, it aimed to persuade football fans to stock up on Coca-Cola products before the global event began.

                    Music: The song used in Coca-Cola’s FIFA World Cup 2018 ad is AC/DC’s ‘Are You Ready’. As you may be able to tell by the title, the song’s lyrics are apt and get the message across.

                    Interested in adding an element of rock to your ad? Preview songs on our Rock ‘n’ Roll playlist and find the song for you.

                    Coca-Cola Ad 2017

                    To promote the return of their Share A Coke name bottles, Coca-Cola released an advert titled ‘Alex’.

                    In an attempt to woo the female lifeguard on duty, a young man takes different Coke bottles over to her to figure out her name. After guessing a handful of names (like Kim, Lucia and Bertha), he gives up and is passed a bottle with his name, Alex, on the label.

                    At this moment, the lifeguard reveals her name is also Alex. Subsequently, they bond over this common ground by drinking from Alex Coke bottles.

                    Music: To emphasise the advert's summertime setting, Coca-Cola added Sunny & Gabe’s bright and colourful song ‘Vacay’. The song is practically perfect for the ad as it accentuates the fun tone of the narrative.

                    Have a listen to songs of a similar vibe over on our Holiday/Vacation production music page.

                    Coca-Cola Ad 2016

                    Coca-Cola has been around for decades (129 years, to be precise), ergo, it plays a role in some people’s most treasured memories.

                    In 2016, Coca-Cola played on this notion with an advert that focuses on men, women, teenagers and children making new memories that are connected, somehow, with the Coca-Cola brand.

                    Music: This 2016 ad marked the first time Coca-Cola unveiled their ‘Taste the Feeling’ song and slogan.

                    The track, produced by Swedish DJ Avicii and sung by Aussie pop artist Conrad Sewell, has been used multiple times since its debut.

                    Discover pop tracks for production purposes over in our Pop Top 40 playlist.

                    Coca-Cola Ad 2015

                    In 2015, Coca-Cola took things back to basics after running into controversy with their colonial Mexican ad (something we’ll explore a little later).

                    Titled ‘Yummmmmmm’, the commercial focuses on the soft drink being poured into a branded drinking glass, along with a few cubes of ice.

                    Music: The rock ‘n’ roll song used in the commercial features love-themed lyrics and a driving beat that gives the ad more depth.

                    If you’re interested in licensing a rock track for your next project, take a moment to discover our range of rock subgenres.

                    Coca-Cola Super Bowl Ad

                    Our favourite Coca-Cola ad of recent years debuted during the Super Bowl 50 (2016) commercials.

                    Set in the MCU (Marvel Cinematic Universe), the ad focuses on Scott Lang (Ant-Man) stealing the Hulk’s last Coke mini. Impressively, the action is just as thrilling as a scene from the Avengers franchise.

                    Music: Both Coca-Cola and Marvel Studios films are renowned for their use of music, so it comes as no surprise that the music featured in this ad is epic.

                    Led by dramatic horns and tense strings, the orchestral track emphasises the excitement of the visuals.

                    Discover similar tracks over in our Orchestral Adventure playlist.

                    Vintage Coca-Cola Ads

                    First Coca-Cola Ad

                    Coca-Cola’s first TV advert aired on Thanksgiving Day 1950. The commercial starred Edgar Bergen and Charlie McCarthy and was part of a Thanksgiving television special.

                    At the beginning of the special, a woman is spotted holding a tray of Coca-Cola bottles, tempting viewers to drink a bottle whilst they watch.

                    Music: The music used in the 1950s Coca-Cola ad is archetypal of entertainment tracks of the period - grand, orchestral and redolent of Disney fairytales.

                    Have a look at our range of tracks inspired by the era in our 1950s playlist.

                    Coca-Cola Santa Ad

                    We’re firm believers that Coca-Cola’s ‘Holidays are Coming’ ads are some of the most iconic adverts ever.

                    First released back in 1995, the commercials continue to bring joy to people across the world as they’re constantly revamped for new audiences (see the 2020 version above). And although the actors and story are subject to change, two things always remain the same – the Santa-adorned Christmas trucks and the classic ‘Holidays are Coming’ song.

                    Music: Coca-Cola’s ‘Holidays are Coming’ ad would be nothing without its iconic music track – for many, it's the theme tune of Christmas.

                    Discover our selection of festive music over on our Christmas music page.

                    Coca-Cola Pulls Offensive Ad - The Coca-Cola Mexican Ad

                    You may know Coca-Cola’s banned 2015 ad by many names, the most shocking being ‘The White Saviour Coca-Cola Ad’, but what is it about?

                    Essentially, a group of caucasian teens travel to a small Mexican village with bottles of Coca-Cola. Here, they interact with indigenous villagers using body language and construct a bottle cap Christmas tree in the village centre.

                    Sure, the idea of Coca-Cola’s Mexican ad was to convey a message of unity, but the tone didn’t sit right with many people – and it’s not hard to see why.

                    The story comes across as extremely inappropriate and racist as it suggests that white people are here to ‘save’ the indigenous people of Mexico and that Americanisation is the secret to happiness.

                    Music: One thing Coca-Cola did get right with this ad is the music – it’s joyful, festive and filled with spirit. We especially love when the bells kick in around the 1-minute mark.

                    Discover similar tracks in our Christmas playlist.

                    Music For Advertising

                    What do all Coca-Cola ads have in common? Great music. As we’ve discussed throughout this article, songs have played a vital role in Coca-Cola adverts over the years. In most instances, music takes the ad to the next level. If you want more, why not research Coca-Cola 1960s advertising and let us know what you find on our socials?

                    For more expertise and inspiration, find out what made our pick of the best Nike adsbest Gillette ads and best Adidas ads. Plus, find out how much it costs to advertise on TV.

                    Need Music for Your Project?

                    At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                    This page was last updated 07/03/2024.

                    COCA COLA ADS: TOP COKE ADVERTISEMENTS Read More »

                    BEST SPORTS ADS

                    BEST SPORTS ADS 2021

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                      Looking for the best sports ads 2021? Then you have come to the right place!

                      The best sports ads are cinematic and powerful. They make you want to get fit, active and involved – even if you haven’t held a racket, bounced a ball or seen the inside of a gym since your school days.

                      How? By featuring everything from action to world-class athletes, helped along by energetic, inspiring music.

                      We’re taking a look at the best sports commercials of 2021, analysing their use of music as we go, featuring:

                      • Nike
                      • Adidas
                      • William Hill
                      • Betfair
                      • Sports Direct

                      Best Sports Ads 2021

                      Here, we take a look at the best sports commercials of 2021, analysing their use of music as we go along, as well as exploring the 10 best ads from the year before.

                      Nike – 'Play New'

                      Nikes ‘Play New’ advert (released in June 2021) reminds audiences that footballs an inclusive sport and Nike is an inclusive brand.

                      The spot features people of all races, genders, sexualities and religions – including Marcus Rashford, Pernille Harder and Richarlison de Andrade – harmoniously participating in the sport together on pitches across the globe.

                      And for the music? Nike opted for a contemporary remix of Blurs ‘Parklife’, a mid-90s Britpop/indie rock track thats often associated with avid football fans.

                      Adidas – 'Impossible is Nothing – Mohamed Salah'

                      In spring 2021, Adidas revived their Impossible is Nothing’ tagline and recruited the likes of Beyoncé, Cyrill Gutsch, Tiffany Abreu and Mohamed Salah to push the campaign.

                      Salahs ad begins in his hometown of Nagrig, Egypt, and subsequently works through several clips of the star player on the pitch.

                      In just 30 seconds, the audience becomes better acquainted with the heroic football player – a man who constantly reminds his fans to stay true to themselves.

                      The Arabic-inspired music Adidas picked is inspired by the players North African heritage.

                      Adidas - Honoring Black Excellence

                      During US Black History Month in February 2021, Adidas launched, 'Honoring Black Excellence', their year-long initiative which aims to:

                      • Provide under-served youth with access to skill development, mentorship and sport resources
                      • Create visibility by using their brand platforms to hero the stories of changemakers striving to make a positive impact in their communities
                      • Hold themselves accountable to shape a more inclusive narrative

                      As part of this initiative, Adidas is honouring different athletes from a variety of sports throughout the year, starting with the likes of Jackie Joyner-Kersee, Etop Udo-Ema and Kelli Stewart, to name a few.

                      These videos use Audio Network music which drives home the purpose of Adidas' initiative, evoking that same sense of strength, resilience, and excellence which these athletes have displayed in their careers.

                      Audio Network are proud to be able to work with Adidas to provide the best tracks for this series; in this video you'll hear esteemed NYC producer, Kelly Mac's, 'Enter The Stage':

                      William Hill – 'Let The Good Times Roll'

                      The William Hill ‘Let The Good Times Roll’ commercial places focus on the sports fans instead of the players.

                      Throughout the ad, groups of fans celebrate the spring/summer sports season by cheering, chanting and even participating in matches.

                      Over the years, Neil Diamonds ‘Sweet Caroline’ has become a part of English sports culture – its a good luck charm of sorts sung by the fans to the players. William Hill used the song to establish a relationship with England fans just before the Euro 2020 tournament kicked off.

                      Betfair – 'Because We’re Betfair'

                      Another gambling company that released a commercial to celebrate the UEFA Euro 2020 championship is Betfair.

                      Set in a snowy landscape, the commercial informs viewers – using an animated mammoth – that they can cash out at any time as betters wont be frozen out during Euros season.

                      The song used in the Betfair ad is Fatboy Slims ‘Right Here, Right Now’, keeping the narrative moving with its uptempo, dance rhythm.

                      Sports Direct – 'Just A Game?!'

                      Sports Direct focus on the idea that football is the glue that brings individuals and communities together. Ex-Manchester United legend Eric Cantona guides viewers through the ad, decoding the spirit of the sport whilst travelling from match to match across the nation.

                      Other football superstars Sports Direct secured for this project include Jack Grealish, Harry Maguire and Bruno Fernandes.

                      The song Sports Direct selected for their ‘Just A Game?!’ ad is ‘Cant Catch Me’ by NoMBe, featuring New Mystics. The track has a unique rock’n’roll-meets-soul sound that helps drive the commercial: its fun, upbeat and gives the football-focused ad a touch more character.

                      Music For Your New Sports Advertisements

                      Inclusivity, mental health, inspiration and equality? Many of 2021’s best sports ads have been about far more than selling kit, products or events, and showcase the huge range of creativity within Adland.

                      As you can tell from the commercials we’ve picked for this year’s round-up, the type of music a producer requires for a sports advert will largely depend on the ad’s mood and narrative. However, if you’re looking for an archetypal sports track, take a look at our playlists dedicated to Background Music for Sports, and a variety of sports moods. Alternatively, you can check out our Editor’s Toolkit. Who knows, perhaps you’ll make it to our list of the best sports ads next year!

                      Need Music for Your Project?

                      At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                      This page was last updated 23/05/2024.

                      BEST SPORTS ADS 2021 Read More »