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FEATURED

Why the Music in the Traitors Works

FEATURED, MUSIC, OLD /

In a tricky era for the TV industry, the stratospheric rise of The Traitors has given execs something to celebrate. Developed by Studio Lambert from a format originating in the Netherlands (where it’s known as De Verraders), the UK version of the gameshow debuted in November 2022, and had viewers immediately hooked on its whodunnit-inspired gameplay and grandiose Scottish setting. The celebrity spin-off proved a ratings hit, averaging 14.8 million viewers per episode, while comedian Alan Carr’s winning antics continued to dominate digital water-cooler discourse long after broadcast.

But The Traitors’ success is down to more than just concept or casting: it lives or dies by its world-building and narrative storytelling - both factors that music plays an integral part in shaping. But what music was played in The Traitors? Why does The Traitors soundtrack hit so hard? And where can you find cinematic tension music for your next production? We reveal all below.

Music in The Traitors

Music has been central to the show’s identity from the outset. We're pleased to say that music from Audio Network has been used in The Traitors, helping to establish the programme’s distinctive sense of tension and drama. Some standout examples from our catalogue used on the show include Soaring Horizon, Spy Master, Identity Crisis and Decisive Intervention.

Much like the game itself, music in The Traitors is dramatic, tense and camp, and usually features a gothic twist. The Guardian witheringly described its soundtrack as being made up of “absurdly melodramatic cover versions of songs that are already plenty dramatic.” However, NME leant into that playful approach, publishing a piece entitled ‘In praise of The Traitors and its terribly brilliant cover songs.’

Some of the songs covered in the inaugural Celebrity Traitors series include Metallica’s ‘Enter Sandman’, performed by Colorado folk-pop outfit SHEL and INXS’ ‘Never Tear Us Apart’ as interpreted by swiftly ousted contestant Paloma Faith. Elsewhere, LA-based Brit RAIGN provided a reverb-drenched, church organ-powered version of Soul II Soul’s 90s hit ‘Back To Life’, while a super moody, orchestral take on Britney Spears’ ‘Toxic’ was delivered by German duo 2WEI.

Of course, it’s not all about covers when it comes to The Traitors’ music. The instantly recognisable theme is a big part of that sonic world-building too. Composed by Sam Watts, it sets the tone from the opening moments, underlining how strong, characterful theme music can elevate a show and anchor its emotional identity.

Music supervisors set sweeping landscape shots to Nina Simone’s ‘Sinnerman’, created swagger with The Who’s 1971 classic ‘Won’t Get Fooled Again’ and built momentum using driving indie-rock of The Cardigan’s ‘My Favourite Game’.

But the reason The Traitors’ music hits so hard is that it’s a masterclass in delivering dramatic soundtrack music.

Dark strings meet dramatic pulses, percussive hits, risers, eerie pads and swelling tension beds, all building a sense of anticipation, manipulating pace and heightening drama.

Traitors-Style Music for Brands

The psychological impact of building suspense via background music is that it increases an audience’s focus and retention. So it’s a no-brainer that brands should consider employing tension music. Ideal for trailers, reveals, teasers, high stakes campaigns, product launches, social edits and more, tension tracks create instant emotional stakes, even in short-form content. And in crowded feeds, this strong cinematic identity helps brands stand out.

But where can brands find music like The Traitors TV show, you wonder? Well, at Audio Network we offer a huge selection of dark, atmospheric music for TV, brands and film, taking the headache out of how to license suspense music. Created by the world’s leading artists, musicians and composers, our tension tracks are of cinematic quality, lovingly performed by real players, real orchestras and genre specialists - and are all easily licensable and cleared for global use.

To inspire you, you can browse our Tension Code collection, which is brimming with dramatic tension, from light peril to suspenseful, dark tracks to transport the audience to the edge of their seats. It’s packed with curated playlists, helpfully divided into tools like drones, percussion and beds, as well as production genres including reality TV, prime time scores, documentaries and much more. There are also a heap of albums to help you create Traitors-style tension in your branded content. Here are some selected highlights:

Banshee

Dramatic gothic hybrid orchestral score with demonic choral incantations from Lorne Balfe.

The Last One

Forward moving hybrid orchestral score with big driving drums from Lorne Balfe.

Starting Lineup

Hybrid orchestral tension builder with forward moving strings from Mark Petrie.

Torsion Remix 2

Hard hitting hip hop orchestral hybrid with aggressive hip hop beats from Konrad Abramowicz and Mark Petrie.

Discover More

So now you know why the music in The Traitors works, why not dig into some more of our blogs, from what brands will sound like in 2026 and how world-class recording studios bring your campaigns to life and neurobranding vs sonic branding, and why it matters for your brand.

There are plenty of  expert guides too, from our music licensing 101 to selecting the right music for your brand, how to license a song for video and how to find music for YouTube videos,  TikTok or Instagram.

Ready to Find Music for Your Content?

At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.

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Why 90s Music Still Works for Today’s Brands

FEATURED, MUSIC, OLD /

There’s no denying that when it comes to marketing soundtracks, 90s music is having a moment. Just think of this year’s John Lewis Christmas ad: using Alison Limerick’s iconic floor filler ‘Where Love Lives’ as its emotional anchor, the premium spot tells the story of a father and a son brought together through a love of music.

And then there’s EE’s Christmas offering, which features another 1990 house classic in the shape of Black Box’s ‘Ride On Time’. Like the John Lewis ad, it’s much more than just a straight-up sync, segueing into a choral interpretation of the track at the climax to maximise its emotional impact. Or how about Marks and Spencer, who have opted to sync Snap’s Eurodance banger ‘Rhythm Is A Dancer’?

It’s no coincidence that brands are looking to license 90s music for their marketing campaigns at a time of year focused on feelings of warmth and nostalgia. But what’s the psychology behind nostalgia and advertising? And how can brands get in on the act?

In this blog we’ll be looking at precisely why 90s music works in advertising and just how brands use the 90s music genre for maximum return.

Nostalgia, Music & Marketing

 

Nostalgia is defined as a sentimental longing or wistful affection for the past. But how does it affect our behaviour? Well, neuroscientists have discovered that the emotion of nostalgia is actually composed of a series of brain functions, including self-reflection, autobiographical memory, regulatory capacity and the reward impulse.

Nostalgia in marketing works by engaging the brain’s reward system - triggering dopamine release and cultivating warm emotions - while the hippocampus connects past memories to a person’s sense of self.

Regions like the medial prefrontal cortex (vmPFC) also support mood regulation, helping nostalgic messages create feelings of safety, connection and openness. By using music to evoke feelings of nostalgia, marketers can trigger these uplifting, identity-affirming emotions, bypass skepticism and boost brand recall as consumers seek comfort and meaning.

90s Music for Brands

 

The boom in 90s nostalgia corresponds to the audience marketers are primarily targeting. Being in their mid-40s to early 30s, and statistically more likely to have young children and established careers, millennials are the generation advertisers expect will spend big at Christmas. So it makes perfect sense to evoke nostalgia by harnessing the music of their youth. But what are the best music genres for brand campaigns?

In terms of the music we generally define as 90s, there’s a broad range on offer, from Britpop to rave, trip hop to grunge, pop reggae to new jack swing. Which one you opt for depends on what mood you wish to evoke.

With a typical tempo of between 115 and 130 BPM, 90s house music and rave is unmatched when it comes to bringing momentum to productions. Combine that energy with its ability to evoke feelings of liberation, hope and community, and it’s ideal for sports brands, tech and fashion. Similarly, pop reggae and the R&B-adjacent new jack swing bring uplifting vibes, offering warmth, intimacy and a sense of escapism, making them ideal for 90s-inspired marketing for lifestyle brands.

In the UK, Britpop is arguably the most iconic 90s music genre, offering a swaggering, confident indie-rock sound that’s simultaneously honest and down-to-earth. As a result, it’s a style that works perfectly for fashion and lifestyle brands - especially those seeking to emphasise their British credentials, as heard in Blur’s “Song 2”.

Meanwhile the serrated melodies of grunge offer an edgier feel, offering an atmosphere of authenticity, perfect for brands rejecting over-polished aesthetics. You can read more about selecting the right music for your brand in our blog.

90s Music Licensing

 

When it comes to 90s nostalgia marketing, licensing classic tracks from the era is a pricey business, not least because there is no set fee for syncing commercial tracks - it’s at the right holder’s discretion. You’ll need to obtain both a sync licence (giving you permission to sync the music with your content) and a dubbing licence (which covers the sound recording of the musical composition) - a time-consuming and costly undertaking.

Alternatively, you could turn to a music library, featuring original, pre-cleared works inspired by 90s music.

At Audio Network, our music is cleared globally, in perpetuity, with the general licence covering both the sound recording and the musical work as standard - so you don’t have to worry about copyright issues. Just as crucially, our extensive catalogue is brimming with exceptional musicianship, and even offers the flexibility of stems and cut-downs on selected tracks, so you can shape your soundtrack to your story.

We have an abundance of authentic, 90s-inspired music, including curated playlists showcasing the best of the era. From grunge to old school hip hop, via 90s pop, browse our catalogue, or speak to your account manager for more details.

Up Next

 

So now you know all about the emotional impact of 90s music in marketing, why not dig into some more of our blogs, from what brands will sound like in 2026 and why brands should choose real artist and composers, not AI music to neurobranding vs sonic branding, and why it matters for your brand. There are plenty of  expert guides too, from our music licensing 101 to how to license a song for video and how to find music for YouTube videos,  TikTok or Instagram.

Ready to Find Music for Your Content?

 

At Audio Network, we create world-class music for brands and businesses, crafted by award-winning composers and performed by the finest musicians. With simple global licensing and total copyright peace of mind, we make it easy to elevate your content and support your creative vision every step of the way.

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THE LEGO GROUP

AUDIO NETWORK BRINGS MUSIC TO THE LEGO GROUP’S F1 SPHERE & LEGO RACING

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    Photo Credit: The LEGO Group

    We’re celebrating not one but two standout syncs with The LEGO Group – one lighting up the legendary Las Vegas Sphere during the Grand Prix, and another powering a dynamic social short championing women in LEGO® Racing.

    Read on to find out how our tracks “Mango” and “I’m a Trendsetter” helped bring these bold creative visions to life.

    “Mango” Ignites the Las Vegas Sphere for LEGO F1

    The first project takes us to one of the most iconic screens on the planet – the Las Vegas Sphere. As part of the LEGO® F1 product range, The LEGO Group created a high-energy video that lit up the Sphere during the Las Vegas Grand Prix.

    Fast-paced, kaleidoscopic visuals honour each F1 team, combining minifigures, lore-inspired motifs, and a drone-like perspective that amplifies the spectacle. To match this intensity, the creative direction called for something energetic, contemporary, and rooted in Daft Punk flavour.

    Charlotte and Jamie from our incredible Nordic team worked closely with the Creative Director and OLA, The LEGO Group’s in-house agency, exploring tracks that could deliver that sonic DNA. Charlotte shared:

    CE

    “The LEGO teams reference track was ‘Around the World’ by Daft Punk, so we wanted to find a track that sonically replicated that iconic 90s vibe, matching its energy but with a playful and contemporary twist. It was really fun working with a strong visual like the Las Vegas Sphere to find the perfect track to match.”

    Ultimately, the team synced “Mango” by George Georgia, whose pulsing rhythms and futuristic energy drive the visuals with style and precision. Watch the Sphere activation here:

    Celebrating Women in Sport With “I’m a Trendsetter”

    Our second collaboration with The LEGO Group supports their newly launched LEGO® Racing identity within F1 ACADEMY™, introduced alongside driver Esmee Kosterman, who will race under the LEGO® Racing banner from 2026.

    To help promote this exciting moment, The LEGO Group released a fast-paced social short celebrating the partnership’s focus on inspiring young fans and opening the door wider for women in motorsport. Working again with OLA and the same Creative Director, the team selected our bold, energetic track “I’m a Trendsetter” by Justis Simpson and Stephen Cornish.

    Its confident, forward-driving feel is a natural fit for content that champions visibility, ambition, and new pathways into the sport. And with the campaign spotlighting women and girls in racing, it’s a fitting moment for us to celebrate #WomenInSport and #WomenInMusic – communities shaping the future with creativity and strength.

    Watch the full social short here:

    Collaboration That Resonates

    Congratulations to everyone involved across both syncs! Charlotte and Jamie’s close partnership with the Creative Director and OLA at The LEGO Group was key in shaping these wins, and the results speak for themselves.

    For those inspired by these campaigns, you can listen to, download, and license the exact tracks used right here:

    MANGO
    I’M A TRENDSETTER

    At Audio Network, we craft original, high-quality music designed to bring any brand or business to life. With simple and transparent licensing, we make it easy to access an extensive library of tracks across every mood and genre. Discover how we can help you find the perfect musical collaborator for your next project by clicking the button below.

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    sonic branding

    NEUROBRANDING VS SONIC BRANDING (AND WHY IT MATTERS FOR YOUR BRAND)

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      In a world where competition for audience attention is fiercer than ever, brands are increasingly reaching beyond visuals and slogans to connect on a deeper, more instinctive level. Enter neurobranding, the art and science of aligning brand strategy with the way the human brain actually works. By understanding how consumers process emotions, memories and sensory cues, neurobranding aims to forge bonds that go far beyond logic or preference, influencing human behaviour and emotion. And one of the most powerful – and often overlooked – tools in this neurological toolkit is sonic branding: the strategic use of sound to trigger recognition, trust and emotion.

      In this blog we dive into this growing area of cognitive science, answering questions like, what is the concept of neuromarketing? And what are some of the best practices when it comes to sonic branding?

      What Is Neuro Branding?

      An offshoot of neuromarketing, neurobranding draws on cognitive science to examine the way in which brains process behaviour and make decisions to create compelling brand experiences. Rather than chasing short-term wins, neurobranding focuses on forging enduring cognitive and emotional connections between consumers and brands, as the Guardian explains:

      “[Neuromarketing] allows marketers to say for certain what effect their campaigns have upon their audience, which means they can engage with greater confidence with those responsible for sales, service, product development and operations, and make more informed and more effective contributions to the overall running of the business.”

      But in sonic terms, what is the science behind neurobranding? As Allison Eck of Harvard Medicine explains, “The salience of [sound] – whether a person responds to them emotionally and motivationally – influences the autonomic nervous system (ANS), a network that controls certain involuntary processes like breathing and heart rate. The valence of the music, which signals whether the music feels positive, negative, or somewhere in between, influences the ANS, too.”

      She continues: “Music also lights up nearly all of the brain – including the hippocampus and amygdala, which activate emotional responses to music through memory; the limbic system, which governs pleasure, motivation, and reward; and the body’s motor system.”

      Does Coca-Cola Use Neuromarketing?

      All of the world’s most successful brands use neurobranding to inform their marketing, including Coca-Cola. Just think of their infinitely memorable ‘Share A Coke’ campaign, which saw them personalising their products to foster a sense of belonging and forge emotional connections with customers. Coca-Cola also employ colour psychology to inform their iconic red branding – a colour associated with passion and excitement – and leverage sensory cues by incorporating the sound of a bottle cap popping into their advertising.

      It makes sense that Nike – marketing pioneers who have employed a ‘Mind Team’ to create “Neurosicence-based footwear” – rely on neurobranding. Look at 2019’s Creative Arts Emmy-winning campaign ‘Dream Crazy’, featuring Colin Kaepernick. Using emotive storytelling to inspire and motivate, the advert appeals to the brain’s reward centres to reinforce positive brand associations.

      What Is Sonic Branding?

      Sonic branding goes hand-in-hand with neurobranding, it being an avenue through which to apply scientific research to create positive and long-lasting brand associations. As discussed in our earlier blog, sonic branding can be separated into a few different categories:

      1. Branded music – Music created specifically for a brand, that aligns with their identity.
      2. Audio logos – A jingle or short sound sequence to encourage recall, recognition and trust. Think of Netflix’s suspenseful, two-note “ta-dum” logo, which creates a sense of anticipation for the customer seeking entertainment. Or consider Microsoft’s start-up sound, a hopeful, ascending motif that implies creativity and encourages optimism.
      3. Soundscapes – Background music or sounds, often utilised in-app or in-store, designed to create an immersive experience for customers.
      4. Voice – A voiceover, the style and tone of which should mirror and communicate brand values.

      Whatever your choice of sonic branding, there are some best practices you should adhere to when it comes to its application.

      1. At the outset, every brand should define their emotional DNA. Whether you’re licensing a song for video, or looking for a podcast theme, know what effect you want your brand to have on your audience, and actively pursue that emotion with your music choices.
      2. Test sounds on focus groups, listen to feedback and adapt your sonic branding accordingly. It’s all well and good assuming what mood you’re evoking in others, but adopting an evidence-based approach is the most effective course of action.
      3. Keep your audio consistent to build a cohesive brand.

      How Can Audio Network Help With Sonic Branding?

      With more than 280,000 fully licensed tracks on offer, plus stems and cut-downs available on selected songs, at Audio Network we are proud to offer brands custom music solutions without ever compromising on quality. Recorded by industry-leading musicians at the world’s finest studios, we’re committed to bringing brands authentic sounds from all over the globe, spanning every style, mood and production genre imaginable.

      With so much choice on offer, we make it easy for our customers to find the perfect song or sound, offering super-fast, AI-assisted tools that allow you to search by audio link, prompt or scene description, as well as advanced search filters including bpm, key, instrumentation and more. For those wanting inspiration, we offer a range of regularly updated themed playlists and collections, as well as a Music Consultation service. Simply send your brief to our expert team, and they’ll curate a selection of sounds suitable for your project.

      From sound effects to background music, Audio Network is your one-stop shop for compelling sonic branding.

      Read More

      So now you know all about neurobranding versus sonic branding, why not dig into some more of our blogs, from how to find production music for ads and stay on budget, busting music licensing myths and Audio Network’s Music Licensing Glossary to how to find music for YouTube videos,  TikTok or Instagram.

      Need Music for Your Project?

      At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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      NEUROBRANDING VS SONIC BRANDING (AND WHY IT MATTERS FOR YOUR BRAND) Read More »

      SCHOOL FARM

      HOW WORLD-CLASS RECORDING STUDIOS BRING YOUR CAMPAIGNS TO LIFE

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        In a world where attention spans are short and competition for engagement is fierce, sound and music remain some of the most powerful tools in a marketer’s arsenal. Whether it’s the emotional pull of a voiceover, the energy of a cinematic score, or the crisp clarity of a product jingle, audio can elevate a campaign from ordinary to unforgettable.

        Behind this magic lies the expertise and artistry of world-class recording studios – spaces where creativity meets cutting-edge technology. These studios don’t just record sound; they craft immersive experiences that breathe life into brands, turning concepts into campaigns that resonate deeply with audiences across every platform.

        At Audio Network, we understand that world-class musicians require world-class recording studios, which is why our catalogue was created at some of the world’s most prestigious facilities. Read on to find out everything you need to know about the importance of high quality music in branded content.

        What Is High Quality Music and Why Does It Matter?

        Premium products require premium music – opt for anything less and you’re potentially cheapening your offering. And when we talk about high quality music, we mean music created by real musicians.

        High quality music considers emotional resonance and authenticity, be it traditional Dominican bachata or bleeding-edge electronic music. These performances are then captured by expert engineers, ensuring the resulting recordings display clarity and dynamic range, and that they are mastered for a consistent playback experience across devices.

        World-Class Recording Studios

        Here at Audio Network, we pride ourselves on the quality of our recordings. That’s why we book sessions at studios including Abbey Road Studios, AIR Studios, School Farm Studios and Vienna Synchron Stage, helping our composers and musicians to create recordings of the highest fidelity.

        AIR Studios

        Based in the glorious, Romanesque surrounds of Lyndhurst Hall in Hampstead, Sir George Martin’s AIR is one of the most prestigious recording studios in the world. Offering full orchestral recording capacity, it is the birthplace of many Oscar-winning and nominated scores, including Atonement (Dario Marianelli), Phantom Thread (Jonny Greenwood) and Interstellar (Hans Zimmer).

        Go behind the scenes with Audio Network composers at AIR Studios:

        Abbey Road Studios

        Probably the most iconic recording studio in the world, Abbey Road Studios have been hosting the great and good of music since 1931, including Sir Edward Elgar, The Beatles, Pink Floyd and Aretha Franklin. Blockbuster scores recorded there include Skyfall (Thomas Newman), The Lord of the Rings Trilogy (Howard Shore) and Black Panther (Ludwig Göransson).

        Watch Audio Network-composer James Brett at Abbey Road Studios:

        School Farm Studios

        Owned by Audio Network-founder Andrew Sunnocks, Essex’s School Farm Studios combine world-class facilities with industry-leading engineers. From jazz to classical, many of the world’s leading composers have recorded here including Tim Garland, Paul Clarvis and Debbie Wiseman OBE.

        Watch Audio Network-composer Tim Garland working in situ at School Farm Studios:

        Vienna Synchron Stage

        Austria’s premiere recording facility offers the flexibility of recording everything from chamber music to full orchestras. Some of the scores created here include Captain America: Brave New World (Laura Karpman), (Mission: Impossible – Dead Reckoning (Lorne Balfe), The Crown (Hans Zimmer) and Guardians of the Galaxy Vol. 3 (John Murphy).

        Find out more about the best recording studios in the world in our blog.

        Choose Audio Network

        With over 280,000 premium, pre-cleared tracks, recorded in the world’s finest facilities, at Audio Network we’re perfectly placed to bring your campaign to life. From epic orchestral music to hip hop, drama to lifestyle, background music to stings, we have every musical and production genre covered, with world-class compositions created by leading artists, composers and producers from all four corners of the globe. And with stems and cut-downs available on selected tracks, our music can flex to support your story.

        Whether you’re after background music or looking to overhaul your sonic branding, we make it easy for our clients to find the right music. We offer curated collections and playlists, plus super-fast AI-powered search tools and the ability to filter search results by musical style, mood, instrumentation, BPM, key, lyrics and more.

        Read All About It

        So now you know how world-class recording studios can bring your campaign to life, why not dig into some more of our blogs, from how to find production music for ads and stay on budget and what rights do I need to clear for my podcast as a brand to how to license a song for video and how to find music for YouTube videos,  TikTok or Instagram.

        Need Music for Your Project?

        At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

        SIGN UP

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        ai music

        WHY BRANDS SHOULD CHOOSE REAL ARTISTS & COMPOSERS, NOT AI MUSIC

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          From the earliest synthesisers to today’s digital audio workstations, technology has always shaped the way music is created – and AI is simply the next chapter in that evolution. Its potential to enhance creative tools and streamline production is undeniable. But no matter how powerful these innovations become, we believe the role of the artist must remain at the heart of music.

          At Audio Network we only work with music by real artists. We invest in human talent, commissioning the brightest and best artists, composers and producers to record at the world’s finest studios. That means you can browse our catalogue in the confidence that you will only ever find real composers’ music, all with the correct licenses for brands and businesses.

          In this blog we dig into the risks of AI-generated music and explain how our search tools can speed up your search for the perfect track, whether you’re seeking safe music for marketing videos or branded content music.

          What Are the Drawbacks to Using Generative AI Music?

          For time-pressed and the budget-conscious marketing professionals, opting for AI-generated music could seem like a no-brainer: after all, you simply open up your AI music generating software, type in your prompts and wait for some music to emerge. But by opting for AI music, you’re leaving your brand open to a number of significant risks:

          Originality – AI music generators are trained on existing music catalogues, meaning they simply regurgitate what they ingest.

          Legal issues – Because AI music generators regurgitate music that already exists, the music they produce may contain significant chunks of copyrighted material, leaving you open to legal claims and possible takedown requests. To learn more about music copyright for businesses and music licensing for brands, head to our guide to music licensing and our music licensing glossary.

          Another potential legal minefield presented by generative AI is its ability to mimic or clone famous voices. This was illustrated by the controversy around 2023 viral hit ‘Heart On My Sleeve’, which received takedown requests from Drake and The Weeknd – the two stars it mimicked.

          Authenticity – AI music generators are only as good as the data they’re trained on. As Vox reports, “Today’s AI models are liable to exclude vast swaths of music, especially from musical traditions that predate recording technology and come from non-Western origins. As currently designed, they are more likely to produce stereotypical sounds within a genre or style than they are to produce anything peculiar, let alone innovative or interesting.” In opting for these so-called “safe” and predictable choices, AI stunts the diversity of music on offer.

          Brand values – The music you select for your campaign ultimately reflects the ethics and values of your brand. By using AI-generated music rather than authentic music for marketing, you are essentially telling your audience you don’t value or don’t wish to invest in human creativity.

          Audio Network & AI

          In terms of emotion, experimentation, storytelling and sensitivity to cultural sensibilities, there is simply no substitute for a human composer. That’s why you will never find AI-generated music at Audio Network.

          Created by industry-leading composers, producers and artists, our catalogue of more than 280,000 high quality tracks offers brands and businesses a whole world of creative choice. And because we own both master and publishing rights, there are no copyright risks as there are with AI music.

          We see AI as a supportive tool that helps us work smarter and faster, and therefore our website now features lightning-fast, AI-powered search to help you discover the perfect track from thousands spanning every style, mood, and genre. These advanced tools are designed to enhance human creativity, not replace our human-crafted, commissioned, recorded, and produced music:

          Prompt Search – Enter a description of your content, a scene, or the emotions you want your audience to feel, and we’ll generate a playlist full of music options within seconds.

          Audio Search – Found a song you like? Paste the YouTube, Spotify, TikTok, Apple Music, Vimeo or SoundCloud link into the Audio Search tool and we’ll return tracks with a similar style and feel from our catalogue. You can then filter the results as you normally would to narrow down your search.

          Start exploring our catalogue now and discover a wealth of high quality marketing music and licensed music for brands.

          Discover More

          So now you know why brands should choose real composers, not AI music, why not check out more of our blogs, from how Audio Network helps you collect every penny of your music publishing revenue and how to select the right music for your brand to busting music licensing myths and music licensing 101: a marketer’s guide.

          Need Music for Your Project?

          At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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          emmys

          EMMY-WINNING ‘THE STUDIO’ FEATURES MUSIC FROM AUDIO NETWORK

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            We’re incredibly proud that Audio Network’s music is featured in the Emmy-winning series The Studio. It’s always an honour to see our tracks paired with such high-quality storytelling, and this recognition highlights the strength of our catalogue and the talent of our composers.

            A huge thank you goes to music supervisor Lorena Perez Batista, whose expert eye and ear placed our tracks so seamlessly into the series. Collaborations like this allow our music to shine on screen and reach global audiences in unforgettable ways.

            But what does it really mean for a show to win an Emmy – and why is this recognition so important?

            What Are the Emmys?

            The Primetime Emmy Awards are among the most prestigious accolades in television, recognising excellence across writing, acting, directing, and, of course, the creative elements that bring a show to life – including music. Winning an Emmy signals not just critical acclaim, but also industry-wide recognition that a production has achieved the highest level of craft.

            For brands, agencies, and production teams, Emmy-winning shows represent the gold standard of storytelling – and music plays a central role in shaping that impact.

            Our Music in The Studio

            The Studio follows a legacy Hollywood movie studio navigating the delicate balance between art and business. With Seth Rogen at the helm, the series offers a comedic yet insightful look at the chaos behind the scenes – from casting decisions and set visits to award shows and studio politics.

            Audio Network’s music helps bring these moments to life, underscoring the humour, drama, and cinematic tension that define the series.

            We’re incredibly proud to have our tracks featured and want to extend a big thank you again to Lorena Perez Batista for placing our music so perfectly.

            Need music for your TV show? Hit the button below.

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            ETV

            EDINBURGH TV FESTIVAL 2025: HIGHLIGHTS FROM OUR TV TEAM

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              Last week, the Edinburgh TV Festival brought together creatives, commissioners, and industry leaders from across the globe.

              Audio Network was proud to be the official music partner for another year, providing the soundtrack to an inspiring week of sessions, talks, and networking. Our TV team were there in full force, soaking up the latest trends and bringing back insights to share.

              tilly gilder

              Check out Danielle and Tilly’s standout moments below.

              Danielle’s Highlights

              Hear from our Senior Music Consultant, Danielle Murphy.

              danielle murphy

              Channel 5 Talk with Ben Frow

              Channel 5 highlighted a shift from pure ratings to content that balances creativity with commercial success. 46% of spend is now regional, including projects with LA Productions in Liverpool.

              The new Love Nature initiative commissions environmental stories from across the UK, showcasing positive local storytelling. Channel 5 is also expanding into sports from this autumn.

              Channel 4 Spotlight

              New formats like Handcuffed, pairing couples from polarising backgrounds to work toward a cash prize, were discussed.

              High Rock in Northern Ireland is producing a new consumer show, the first to come out of the region, reflecting C4’s investment in regional production.

              ITV Spotlight

              Saturday night entertainment remains a core focus, including Celebrity Sabotage from Lifted Entertainment. Drama remains strong with productions like Cold Water from Sister Productions.

              Alternative MacTaggart with Munya Chawawa

              The session emphasised that commissioners must take more risks with new talent and digital-first creators.

              Creators should be given full creative control to attract new audiences, otherwise viewers may migrate to platforms like YouTube, which continue to grow in influence.

              Bonus Highlights

              Charlie Brooker in conversation with Ed Gamble, Tina Fey with Graham Norton, museum drinks, the closing party, and numerous conversations with clients and new contacts.

              Feedback from clients expressing their appreciation for Audio Network was particularly rewarding.

              Tilly’s Highlights

              Hear from our Creative Licensing Executive, Tilly Gilder.

              tilly gilder

              Edinburgh Fellowship Award: Shonda Rhimes

              A new award launched this year “honours an individual whose work has had significant cultural and creative impact, and recognises their influence on both the international industry and television as an artform.” Shonda Rhimes, creator of Grey’s Anatomy and Scandal, Executive Producer of How to Get Away with Murder was the recipient.

              This session highlighted the global influence of Shonda’s work and her continued impact on television storytelling.

              50th James MacTaggart Memorial Lecture: James Harding

              The lecture focused on the importance of BBC independence, political involvement in board appointments, and the broadcaster’s role in the age of AI.

              The discussion generated conversations about public trust in media and how traditional broadcasters can navigate the evolving landscape.

              Spotlight on BBC

              Insights included digital growth, iPlayer success, and strategies for YouTube.

              A notable highlight was COO Kate Philips’ commitment to expanding productions outside London, opening opportunities for regional talent and diverse storytelling.

              Spotlight on Sky & UTV

              Sky announced SNL UK with next-generation talent to give it an authentically British feel. UTV’s rebranded streaming platform “U” has doubled views over two years.

              They’re having success with True Crime, which is exciting for us as we have new true crime soundtracks coming soon!

              Wrapping Up

              As the official music partner, we were thrilled to provide the soundtrack to the festival’s sessions, talks, and networking events – enhancing the energy and helping bring the stories of TV to life.

              Until next year!

              Need Music for Your Project?

              At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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              on brand music

              HOW TO CHOOSE ON-BRAND MUSIC

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                In a time-pressed, attention-poor world, first impressions matter. That’s precisely why marketers and brand specialists deliberate over every tiny detail of each campaign to optimise audience impact, ensure positive brand associations and foster longevity.

                Of course, a huge part of every successful marketing campaign comes down to making the right music choices. From audio logos to themes and background music, strong sonic branding is what separates the wheat from the chaff. But in a musical context, what exactly does it mean to be on-brand? And where does one begin when it comes to selecting on-brand music for marketing? These are the kind of questions we’ll be answering in our latest blog.

                Why Music Choice Matters for Brand Perception

                Music matters because it provokes an involuntary reaction, making people feel. By forging these unspoken, emotional connections with your audience, you can get a huge head start when it comes to building brand loyalty.

                One important factor to consider is the quality of the music you use. For example, if you employ rights-free music readily available to the masses, you may cheapen your brand through over-exposure. Equally, if the music you use has poor production values, that will negatively impact on the perception of your brand.

                Music is also a vital tool when it comes to shaping the narrative of a campaign. Select upbeat, high-energy music to convey a sense of optimism and excitement, or slower, more minimalist music to imply luxury, à la Mark and Spencer’s use of Fleetwood Mac’s ‘Albatross’.

                What Does It Mean to Be On-Brand?

                To be “on-brand” in a musical context, means selecting the right audio cues to create an image that reflects your identity and product or service. Naturally, what that sounds like will depend on your brand and the story you’re telling, but by staying on brand you build familiarity and trust and push your narrative forward.

                Considerations include the tone, mood, tempo, genre, production choices and any lyrical themes. So, when it comes to selecting music for brands and music for business, think hard about your core messaging and the story you want to communicate.

                Tips for Picking the Right Track

                Begin by looking at your brand identity. Select five words that describe your brand and think about the values you want to communicate. Are there any existing audio guidelines you need to adhere, such as a signature jingle or audio jingle?

                Next, look at defining your campaign objective. What emotions do you hope to trigger with your campaign? And what is the action you want your audience to take? For example, you might wish to encourage feelings of joy or nostalgia, a sense of urgency or of trust, with the aim of prompting your audience to subscribe to or sample your product. It’s vital too to consider where your marketing will exist. If it’s purely for social media, such as TikTok, Instagram or Facebook, you will likely require different audio edits or mixes to TV and radio.

                Look at your target audience, and consider what music resonates with them. Gen Z or Gen Alpha will likely respond better to trending tracks, high-energy beats or lo-fi bedroom pop, while premium consumers might favour orchestral music or minimalist electronica. Always keep the cultural context in mind – selecting the wrong genre can create a jarring listening experience that is alienating.

                It’s crucial too to consider the pacing of your musical choice, to ensure it supports the storytelling arc of your ad. If it’s a video containing lots of sharp cuts and energetic visuals, you might want to consider an upbeat track, and if you’re more focused on emotive storytelling, dial down the pace and choose atmospheric music or tracks with a dynamic build. Remember that music should never compete with the edit – it should support it. Equally, if you’re choosing music featuring lyrics, those words should reinforce the campaign message rather than detract from it.

                It’s also vital that you test the track. Try playing the track without the visuals – does it still feel on-brand? You could also share it with your wider team to see if it elicits the desired emotional response.

                Stay On-Brand With Audio Network

                At Audio Network we have decades of experience of assisting marketing managers in keeping campaigns on-brand, helping tell iconic stories for the likes of Coca-Cola, Vice, Disney and Nike. Our expert team are always on-hand to consult on your campaign, supplying curated playlists of suggested tracks, and helping you navigate our expansive catalogue to find the perfect track.

                With over 280,000 tracks to choose from, spanning every genre, mood and style imaginable, we offer a wealth of musical choice. We also offer AI-powered search and tools that allow you to filter results by track duration, tempo, mood, production genre, BPM, key, metre, lyrical content and more, meaning it’s never been simpler for you to find the right track fast. And of course, all of our music is licensed worldwide in perpetuity, meaning you don’t have to worry about legal challenges. You can find out more about music licensing in our guide to music licensing, and our music licensing glossary.

                A Checklist for Staying On-Brand

                In summary, when you’re selecting music for your project, here are the things you need to consider to stay on-brand:

                • Does the music for my brand reflect our core identity and values?
                • Does the tone of the track match our campaign’s emotional goal?
                • Does the track’s pacing fit with the ad’s editing and storytelling?
                • Does the track’s tone fit the campaign’s emotional goal and support the call to action?
                • Stylistically, does the track resonate with our chosen demographic?
                • Is the track’s cultural context appropriate for the audience?
                • If using a song with lyrics, do they reflect/help further the campaign’s message?
                • Does the music work on the platform it’s intended for?
                • Do the melody and mood complement the visuals rather than compete with them?
                • Does the music for my business fit with existing sonic branding?

                Read More

                So now you know all about on-brand music why not dig into some more of guides, covering everything from podcast music rights and production music for ads to music licensing myths. We can also show you how to license a song for video and how to find music for YouTube videos,  TikTok or Instagram.

                Need Music for Your Project?

                At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                SIGN UP

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                THE FOUNDER’S FAVOURITES: STORIES BEHIND THE MUSIC

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                  Since day one, Audio Network has built a rich catalogue of music that covers every genre, mood, and moment – from sweeping orchestral pieces to unforgettable hits.

                  To celebrate this journey, our founder Andrew Sunnucks has curated a special Founder’s Favourites playlist, selecting tracks that hold unique stories and memories for him.

                  Here, Andrew shares the stories behind these standout tracks – from iconic studio sessions to surprising moments of inspiration…

                  DISCOVER: THE FOUNDER’S FAVOURITES

                  Asking me to compile a list of my favourite Audio Network tracks is like asking a parent to choose between children. Most of our output over the past 25 years has been written by my friends.

                  I decided, the only hope was to list tracks which have a story worth telling, and so that is what I decided to do, and these are the stories.

                  Whistling Willie

                  I have fond memories of recording this with the strings of the Royal Philharmonic Orchestra. Ray Davies was a genius at vintage string writing because he’d played with all the greats from the era. He conducted one rehearsal take of this, threw the score over his shoulder and said, “move on, that’s the best you’re going to get out of this lot”. 

                  LISTEN: WHISTLING WILLIE

                  Mars

                  This was one of the first large orchestral tracks we did. I asked Terry and Nick to build the track in clear sections from the slow legato strings and harp through to the big finale with choir, percussion and full orchestra. It was an immediate hit when we released it and still sounds great nearly 17 years after we recorded it. 

                  LISTEN: MARS

                  Sideways Like a Crab

                  This track has become really quite legendary and even has its own Facebook page where editors discuss where they’ve used it – it might even have been a bit over-used at one point! I saw the whistler perform with the Ukulele Orchestra of Great Britain (yes, really) and booked him for the session and the track led to a series of crustacean themed titles. See Lobster Tureen!

                  LISTEN: SIDEWAYS LIKE A CRAB

                   Book Of Secrets

                  Both of the composers on this track, David O’Brien and Chris Egan are old friends of ours and both work in very different areas of composition. It was lovely to bring them together to collaborate on this and I think the results speak for themselves. 

                  LISTEN: BOOK OF SECRETS

                   The Sundance Singers

                  One of the very early sessions for Audio Network in about 2002. All the parts are sung by just 2 singers, Ben Parry and Joanna Forbes who were both in the Swingle Singers. The idea arose from some jingles Paul Mottram and I did for the Steve Wright in the Afternoon show on Radio 1 back in 1990. We continue to work together 35 years on. 

                  LISTEN: THE SUNDANCE SINGERS

                   Bosque Renewed

                  We very occasionally re-record earlier works to bring them up to date. This track was popular, I think partly because of its quirky 5/8 metre which keeps the listener on edge, but the original version had sampled instruments – and our rule is to do everything for real, so we did! The piano part is very tricky and it was a challenging session, but it remains an intriguing track. 

                  LISTEN: BOSQUE RENEWED

                   Sturm und Drang

                  As I remember it, Paul wrote this partly inspired by Vivaldi’s storms sections in Four Seasons. I remember the session well because it was one of our earlier Abbey Road sessions with the RPO and the fire alarm went off and we all had to wait in the car park. Stressful when we had a lot to record. 

                  LISTEN: STURM UND DRANG

                   The Flag

                  Written by Oliver Ledbury, this was to replicate an American fanfare/remembrance scene. I remember thinking how well Oliver had interpreted and executed the brief.  

                  LISTEN: THE FLAG

                  Hidden Past

                  No list of mine would be complete without a few Terry Devine-King tracks. Terry is a very old friend and we’ve worked together since 1990. He can turn his hand to a huge variety of styles and remains one of the company’s most popular composers. There’s something about this track’s melody which I think is just about perfect. 

                  LISTEN: HIDDEN PAST

                   Lambeth Lady

                  John Etheridge played guitar with Stephane Grappelli so there really is no one better to get to do a Hot Club project. We recorded this in a tiny studio in Leytonstone, East London with the amazing Chris Garrick on violin. 

                  LISTEN: LAMBETH LADY

                   Gimme That Swing

                  A few years’ ago there was a huge craze for Electro Swing and this was one of the tracks we did with Bob Bradley, Steve Dymond and singer Cissie Redgwick. I loved the style which combines vintage swing with an electro edge. 

                  LISTEN: GIMME THAT SWING

                   Lobster Tureen

                  We had a phase of naming tracks after crustations! Don’t ask me why, but after the success of Sideways Like a Crab, we had Prawn in the USA, Prawn to be Wild and this one, Lobster Tureen. You have to understand that we have to come up with a lot of titles so we should be forgiven for sometimes exploring unlikely themes! Recording with Igor is always hilarious, with frequent mandatory stops for Vodka.  

                  LISTEN: LOBSTER TUREEN

                   Gingerbread Shoes

                  I have only ever known two people who totally understand how to do the classic Hollywood 1950s sound. Ray Davies and Andrew Cottee. We recorded this in Abbey Road and the players loved recording it because the arrangements are perfect, easy to play and all ‘fell under the fingers’, which is the ultimate compliment a player can give to an orchestrator or composer. 

                  LISTEN: GINGERBREAD SHOES

                  Cheeky Swing

                  Dave Bishop (Bish), Bob Bradley, Adam Dennis and Chris Egan are all old friends and this project came about to showcase the talents and adaptability of all of them. Somehow the performances all sound so fresh it reminds me of the fun we had on the sessions. I am particularly proud of the way Audio Network brings people together, creates new friendships and collaborations which makes music that none of them would have done individually. 

                  LISTEN: CHEEKY SWING

                   Speed Kills

                  This is a newer recording than most on my list. The Flight have a way of creating their own electronic palettes and not relying on simple ‘out of the box’ sounds that everyone else uses. Their music always sounds different as a result and it is a good reminder not to be lazy, but to work on every sound and make your own. 

                  LISTEN: SPEED KILLS

                   Swing That Shoe

                  I did this track with Terry before Audio Network even started. We did it in about 1998 in my and Terry’s old studio in Wardour Street, London. I think we must’ve re-recorded it for Audio Network, because I remember Chris Blackwell played the back of a chair for the drums and it doesn’t sound like that any more! Steve Sidwell is on trumpet.  

                  LISTEN: SWING THAT SHOE

                  For Our Time

                  Another example of Terry’s ability to write a great tune. I had discussed with Terry the need to find new and interesting sounds to combine with piano to create memorable textures and timbres. Terry responded by using a harp, dulcimer and woodwind which he weaves into the tune. We recorded it on a boiling day at Abbey Road and the air conditioning broke down. 

                  LISTEN: FOR OUR TIME

                   Don’t Stop

                  I love the vibrancy and life in this track. Bob Bradley is brilliant at making music really vibe and his collaboration with Little Violet was a masterclass in arranging for a classic instrumental line-up and giving it a really contemporary groove. 

                  LISTEN: DON’T STOP

                   Numb

                  This was a really early Audio Network track and the first project I did with Bob Bradley in 2004. At that time Bob’s use of a muted trumpet with drum loops was really ground breaking. 

                  LISTEN: NUMB

                   Riverside Jaunt

                  I included this track because it was so well used in the late 2000s and I thought there’d be lots of people who’d enjoy a bit of nostalgia. Tim Garland plays the clarinet brilliantly on it – but told us he wasn’t a clarinet player! I beg to differ. 

                  LISTEN: RIVERSIDE JAUNT

                  Each of these tracks carries a unique story, born from exceptional collaborations and moments of creative inspiration. They embody the heart of Audio Network – music made with passion, precision, and purpose.

                  And beyond their stories, they’re perfectly crafted for content – delivering authenticity, emotion, and impact to bring any brief to life.

                  Explore The Founders Favourites playlist today.

                  GET STARTED

                  Need Music for Your Project?

                  At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                  SIGN UP

                  DISCOVER OUR LATEST RELEASES

                  THE FOUNDER’S FAVOURITES: STORIES BEHIND THE MUSIC Read More »