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kaitlyn pearce

WHY HUMAN INTUITION STILL WINS IN VIDEO MARKETING, WITH KAITLYN PEARCE

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    Three seconds. That’s all brands get before audiences scroll on - and miss their message entirely. In an era of short-form content, attention-grabbing intros are everything. But while the industry leans on automation to solve the puzzle, at Audio Network, we’re still backing something far more powerful: human intuition.

    Our Head of Branded Content, Kaitlyn Pearce, recently spoke at the Digital Marketing World Forum (DMWF) on the panel “The 3-Second Hook: How to Dominate Video Marketing.” Drawing on her experience across global markets - from leading our APAC team to spearheading our UK initiatives - she shared why cultural nuance, musical instinct and emotional connection still matter most when crafting the perfect hook.

    “Moving from APAC to the UK/EMEA market has been eye-opening, not just due to the lack of sunshine,” she laughed. “Both cover large territories, encompassing multiple languages and various cultures. However, the approach to this does differ between the two markets.”

    While APAC audiences demand localisation on a country-by-country level, the UK market tends to adopt broader messaging - often with a global lens. It’s a key insight for brands trying to scale creative across platforms and borders.

    “In the UK market, the approach is on a larger scale and in more traditional media,” Kaitlyn explained. “Creatives put on a global lens, perhaps due to the crossover with other markets and the number of head offices in the region.”

    Where We Stand on AI in Creative

    As AI continues to evolve, its role in music marketing is being hotly debated. Our position is clear: AI can support creativity - but not replace it. For us, technology is a tool, not the talent.

    “We have made a stand as a business that we will use AI to make ours and our customers’ lives easier but we won’t use it in any way that takes creativity away from humans,” said Kaitlyn.

    We use AI to assist with operational efficiencies - like speeding up music searches - but when it comes to the final call on what resonates emotionally, it’s our people who make the difference.

    Our Creative Managers know our catalogue inside and out, and use their expertise to connect the right track with the right story.

    “Music is so subjective, everyone hears it differently and interprets it differently,” said Kaitlyn.

    Even as AI-generated music improves, clients still look to us for music that sounds - and feels - human.

    “From the conversations we have had with clients, while it is a tempting offering, most are hesitant to use AI-generated music as the quality does not currently compare to human-made.”

    Bringing Trailer Tension to Branded Content

    One of the newest additions to our catalogue speaks directly to the art of the emotional hook: our partnership with Audiomachine, Hollywood’s go-to trailer music specialists.

    “We are so excited about the partnership with Audiomachine, which brings their wealth of exceptional trailer music to our customers,” Kaitlyn explained.

    Trailer music is built for impact. It’s designed to spark immediate emotion - a perfect fit for branded content that needs to stand out quickly. Through this partnership, we’re giving our clients access to the same sonic intensity used in blockbuster storytelling - now available for brand campaigns, promos and digital content.

    Why Our Human-Curated Approach Still Wins

    In a landscape that’s increasingly automated, we continue to champion human creativity. Our team doesn’t just understand music - they understand how music connects with audiences across formats, regions and emotions.

    At Audio Network, we provide original, high-quality music recorded at the world’s most prestigious studios, with expert support from real people who love what they do. From sync strategy to music supervision, we’re here to help brands make their stories stick - in three seconds or less.

    With curated collections and playlists, and super-fast AI-powered search tools, we make it easy for you to find the right music. Filter your search results by musical style, mood, instrumentation and more, plus advanced features including BPM, key and lyrics. Get started today.

    Need Music for Your Project?

    At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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    PRO SOUND EFFECTS

    INTRODUCING PRO SOUND EFFECTS X AUDIO NETWORK

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      From lifelike sound effects to atmospheric background music, selecting the right soundtrack is crucial when it comes to enhancing storytelling, and building connections to your project or brand. That’s why we’re delighted to announce the next phase of our partnership with Pro Sound Effects, the industry’s finest Sound Effects library.

      For the very first time, Audio Network subscribers can license world-class music and award-winning sound effects on the same platform. Powered by Pro Sound Effects and seamlessly integrated into Audio Network.com, together we’re offering a library of more than 200,000 effects spanning 550+ categories, created by award-winning sound artists and licensed for unlimited commercial use. From foley sounds to ambient whooshes, you can expect to find complete coverage for TV, film, advertising, digital, social or corporate content.

      In this blog we look at harnessing the power of sound effects to connect with audiences.

      Why Do Sound Effects Matter?

      Just as music is essential for creating mood, sound effects are an indispensable tool for any editor. From the roar of car engines to the clink of china, sound effects root visuals in a world that’s instantly familiar and relatable, helping immerse audiences in the action. Even the subtlest of sounds can create an emotional connection, often forging subconscious associations that serve to assist viewers in suspending their disbelief.

      Sound effects provide editors with a useful shorthand for conjuring a mood or emotion. For example, the crackle of a fire can make audiences feel warm and cosy, while the slow creak of a door can evoke a sense of creeping unease. Equally, Sound Effects are a great tool for supporting storytelling by implying action that takes place off screen. Just think of the sound of footsteps approaching or the click of the barrel of a gun.

      Editors can immerse audiences within a scene by considering sound localisation, i.e. the listener’s ability to identify the location or origin of a detected sound in direction and distance. And Sound Effects are unbeatable when it comes to increasing the impact of big moments, be that by employing the sound of a heart pounding or by supersizing an explosion.

      Which Creative Mediums Require Sound Effects?

      It’s easy to associate sound effects with long-form mediums like film, TV, games or podcasting, but they’re just as crucial to short-form mediums – perhaps even more so.

      Whether you’re working in advertising or social media, short-form content offers a much smaller window in which to forge an audience connection, so it’s vitally important to consider the role of sound design in your project.

      Executed well, these connections can last a lifetime – just think how many of the commercials and cartoons of your childhood you can still remember because of strong sonic branding.

      What Are the Different Types of Sound Effects?

      Boasting the world’s largest library of professionally recorded sounds, Pro Sound Effects offer an exhaustive range of Sounds, created by Oscar®-winning artists like Mark Mangini (Dune, Mad Max: Fury Road) and Richard King (Dune: Part Two, Oppenheimer).

      An indispensable resource for sound designers and innovators, these are some of the most popular sound effects:

      Cinematic and Genre-Based Sound Effects

      • Movie sound effects - Sounds from Hollywood blockbusters and Oscar-winning films.

      • Trailer sound effects - High-energy impacts, whooshes, rumbles and transitions for film and games.

      • Scary sound effects - Doorknob rattles, floorboard creaks and wind sounds, ideal for horror content.

      • Sci-fi sound effects - A range of futuristic and retro futuristic elements from spaceships to lasers.

      • Cartoon sound effects - Boing, splat, pop, squeak! Exaggerated sounds ideal for comedy cartoon capers.

      Environmental and Atmospheric Sound Effects

      • Background sounds - From outdoors to interiors, underground to underwater.

      • Weather sound effects - Wind, rain, thunder and more.

      • Fire sound effects - From the cosy crackle of a campfire to the fiery rumble of a blast furnace.

      • Static sound effects - White, pink or brown noise.

      Foley and Everyday Sound Effects

      • Foley sound effects - Created by a real person mimicking everyday sound sources, foley sound effects can be categorised into three types: feet (e.g. footsteps), moves (e.g. the swish of clothing) and specifics (e.g. a door closing)

      • Door sound effects - Slams, scrapes, creaks, knocks, rattles and shakes from a plethora of sources.

      • User interface sound effects - Retro, modern, and sci-fi user interface sound effects covering alerts, beeps, clicks, glitches, swipes, scroll loops and more.

      Mechanical and Transportation Sound Effects

      • Vehicle sound effects - Cars, trucks, buses and motorcycle sounds, suitable for chase sequences or leisurely travel scenes.

      • Train sound effects - From a 1907 steam train to modern electric commuter trains.

      Combat and Action Sound Effects

      • War sound effects - The ambient hum of war, from marching to machine gun fire and explosions.

      • Gun sound effects - Antique, modern, and sci-fi gun sound effects including cocking and loading, handling movements and more.

      • Explosion sound effects - Build your own with individual elements (wood snap, glass debris, low frequency boom) or use pre-made effects that already contain multiple sound layers.

      • Siren and alarm sound effects - Buzzers, beeps, bells, drones, klaxons, air raid sirens and more.

      Crowd and Animal Sound Effects

      • Crowd sound effects - Ranging from reactions (celebratory, angry, applauding) to settings (bar fights, sporting events, parties).

      • Animal sound effects - Wild and domesticated animal sounds, from exhales and purrs to roars and barks.

      Your Complete Audio Toolkit

      With a complete arsenal of Sound Effects at your disposal as well as world-class music, Audio Network is now your one-stop shop for exceptional sound.

      To find out more about Sound Effects from Audio Network, get in touch with your Account Manager.

      Need Music for Your Project?

      At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

      SIGN UP

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      broadcast summit

      IN CONVERSATION WITH ALICE REDMAN FROM BROADCAST INTELLIGENCE

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        As the Official Music Partner of the Broadcast Summit, Audio Network is dedicated to supporting the independent production community - whether through high-quality music or meaningful industry conversations. We spoke with Alice Redman, Editor of Broadcast Intelligence, to dive into the biggest trends shaping indie TV production in 2025, from the power of collaboration to the importance of understanding audience demand.

        alice redman

        Alice also shares her thoughts on the role of music in storytelling, how indie producers can use it strategically to boost production value, and why the Broadcast Summit is an unmissable event for anyone looking to stay ahead in the industry.

        What are some of the most exciting trends you're seeing in indie TV production in 2025?

        Collaboration!

        It’s something that the industry has always thrived on, but I think it’s becoming essential now to work with partners, international broadcasters, advertisers and more to get a show off the ground.

        What do you think helps an indie production stand out in today’s crowded content landscape?

        I speak daily to producers looking to pitch projects, and for me I think the thing that makes a producer stand out is knowledge.

        Being in the know about what audiences are looking for, what commissioners are looking for and what’s trending in the industry allows a producer to really stand out in the market and tap into the zeitgeist.

        How important is music when it comes to storytelling and elevating a show’s emotional impact?

        So important! There’s a reason that album soundtracks are produced, or an artist breaks out after having their song used on a show.

        You can also see it with older music too, 'Running Up That Hill' by Kate Bush reached one billion streams following it being used in Stranger Things.

        How can indie producers juggling budgets be smart about using music to boost production value?

        Not all music has to be a hit to make an impact – lesser known songs can work just as well and become hits in their own rights by being featured.

        What have been your experiences working with Audio Network as the Official Music Partner of Broadcast Indie Summit?

        We love having Audio Network as a partner for the Broadcast Summit! They’re very professional, prompt, flexible and fun to work with.

        And finally, what are you most looking forward to at this year’s summit, and why should indie producers make sure they’re there?

        The Broadcast Summit is a great place to network, learn about the industry and meet a whole host of peers, commissioners and more!

        With the Broadcast Summit 2025 taking place on 2nd April, Alice’s insights highlight just how vital collaboration, industry knowledge, and creative choices - like the smart use of music, are for indie producers looking to stand out.

        As the Official Music Partner of the summit, we are here to help businesses and brands harness the power of music to elevate their content. Whether you're producing a documentary, drama, or entertainment show, we provide world-class music that enhances every story.

        Check out our catalogue of expertly crafted music or get in touch to find out how we can support your next project.

        Need Music for Your Project?

        At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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        KAT PENKIN

        IN CONVERSATION WITH KAT PENKIN: ‘GOOD WOMAN’ & AUTHENTIC STORYTELLING

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          In celebration of Women’s History Month, we spoke with Kat Penkin, a singer-songwriter known for her raw honesty and bold storytelling.

          Joined by her producer, Joe Warriner, Kat shares the inspiration behind her debut EP Good Woman, her love for 80s pop, and the fearless approach she takes to song writing.

          From embracing spontaneity in the studio to crafting lyrics that capture life’s small but powerful moments, Kat gives us a glimpse into her creative world.

          As a musician, you’re known for your raw honesty and relatable storytelling. Where does that courage come from?

          I've never really thought of it as ‘courage’ so much; I think it’s always just been more important to do a story justice. If I'm going to write about something that really happened to me and is important to me, I want it to be the truth (tangled up in sarcasm and rude anecdotes).

          The scary thing for me about releasing raw and real stories isn't about them being heard - it’s the fear that they won’t be.

          KAT PENKIN

          What is your motivation for making music, and how has that evolved over the years?

          I’ve always been in a musical family; it’s always been the only thing I was partially good at and really cared about. When you do something you love - singing, writing, performing - you get a rush from it that you don't get from doing anything else.

          So, I wanted to chase that, which led me to move from Australia to the UK at 20, leaving my family behind to pursue music with no real idea of how or where to start. I started out in Brighton and was really inspired by all the buskers around me singing soul, R&B, and rock, which exposed me to music in a way I hadn’t been before. A lot of my earlier sound is quite soulful, and I think that’s really representative of the music I was listening to and my surroundings in Brighton. But I’m a pop girl through and through at heart, which has now evolved into a pop/80s mix that feels the most authentic to date.

          I grew up listening to ABBA most days of my childhood - I idolised them then and still do now. And it’s really because of artists like Chappell Roan and Sabrina Carpenter, who have blended nuances of the 70s/80s pop eras into modern pop, that I was able to make the EP I have with so much confidence. For the first time, I could take the artists I loved and adored as a young girl and work them into the modern pop era I’m in.

          What inspired the concept behind your EP, Good Woman, and what themes does it explore?

          I wouldn't say there’s a ‘running theme’ story-wise in my EP Good Woman, which I know you’re probably not supposed to say. It’s probably supposed to be a thought-out concept, but the truth is, I wrote, created, and said what I wanted to on the day we did it.

          I pull inspiration from all aspects of my life, past and present, and I roll with what inspires me at the time. Production-wise, I knew I wanted to make an 80s pop EP, so that was always a recurring inspiration. But lyrically, each song has its own story - they’re not set chronologically and play on completely different themes.

          Joe, can you tell us about the spark that drove the EP’s beginnings?

          It all started when Kat and I did a session together before even writing the first track, Best You’ll Ever Get. After that, we were both eager to get back in the studio.

          About a week before our next session, we met up for coffee because Kat had this vision for an EP, and we wanted to map out the inspirations, direction, and overall vibe. We talked a lot about artists like Sabrina Carpenter, Chappell Roan, Madonna, and ABBA - not just in terms of sound but also in song writing, production choices, melodies, and song structures. We clicked instantly and had a clear idea of where we wanted to take the project sonically.

          Once we had that foundation, we got into the studio with our songwriter friend, Jared, and started piecing together the first song - Best You’ll Ever Get. That track really set the tone for everything that followed.

          KAT PENKIN

          Your EP features tracks like Best You’ll Ever Get and You Go To Work. Can you share the story behind one of these songs and the message you wanted to convey?

          You Go To Work is a very special song to me because it’s my first-ever love song. Every time I listen to it, without fail, it takes me back to the feeling I had when I was falling in love for the first time, which I think is beautiful.

          The lyrics play on the (not so) mundane moments of falling for someone - them leaving you their key for the first time so you can sleep in, bumming around their house waiting for them to come home, hanging out with their flatmates, meeting their parents. All these little moments, all these little things that happen when something becomes something more, and that makes my heart warm. I hope everyone feels that when they listen.

          How has moving from Australia to the UK shaped you as an artist?

          Moving from Australia to the UK didn’t so much shape me as an artist at the time, as I wasn’t one yet. I had hopes and dreams of being one, which is why I moved, but no real direction.

          When I moved to the UK, it was like - I got to be a new version of myself. I got to be ‘Kat Penkin, the singer’ and reinvent the person I was - the person I hoped to be. So, I think it’s more about how it shaped me as an individual, and how the individual I became was able to shape the artist I’ve become.

          The person I was before I moved wouldn’t have had the courage to go up to buskers on Brighton Beach and ask if I could sing a song with them. She wouldn’t have had the courage to post singing videos and start a band. She didn’t have the tools to figure out how to make and release music or navigate a very difficult industry she was at the very bottom of. There’s a lot to be said about fight or flight, and although I had no idea what to do, and I was on the other side of the world from my family and friends, I just figured it out.

          How does having a rapidly expanding fanbase influence your creative process?

          To be honest, I don’t really see it as a ‘rapidly growing fanbase’. I’ve been releasing music for 4/5 years, and I wish I was a lot further along in my journey, as I’m sure a lot of artists do. So, I just do what I’ve always tried to do - make feelings authentic and true to me, create the music I or my younger self would love, and work my hardest.

          My goal is always to reach as many people as possible with my music. Knowing that there are already people on this journey with me, listening to my music and taking an interest, is very special, and I’m very grateful for them.

          What do you like most about working with Audio Network?

          Working with Audio Network, especially as an independent artist, has been a wonderful experience. I've been wearing many hats for the last 4/5 years, and having Audio Network there has meant I’m able to focus on just making music - and, most importantly, making high-quality music.

          Being in a non-recoupable deal has taken the biggest pressure off myself and most independent artists, which is financial. With their amazing team, I’ve been able to create a body of work that doesn’t cut any corners and has the best of the best in production, mixing, and mastering. It’s a luxury I haven’t experienced before, and it’s made a remarkable difference in the quality of music I get to share with my fans.

          What constitutes success for you as an artist? Can you tell us about any specific goals you have?

          Success is always subjective, and in this industry, there’s always someone doing better than you. But for me, success is when my music truly connects with people. Whether it’s getting recognised in public or receiving messages from listeners about how a song helped them, those moments feel like success.

          Of course, I’d love to headline Glastonbury and buy my dad his dream car too!

          If you could see your music featured in any type of film or TV show, what kind of project would be the perfect fit for your sound?

          I’d love to see Good Woman in a romcom or UGH in a revenge montage scene. A Netflix breakthrough moment like Lizzo’s Truth Hurts would be a dream!

          What would be your dream sync?

          I think anything Netflix would be super cool, or any headphone brand that I love and use!

          A huge thank you to Kat and Joe for sharing their insights on the making of Good Woman, from the inspiration behind the tracks to the creative process in the studio.

          The album blends everything from intimate moments to upbeat anthems, and it’s clear that Kat’s authenticity shines through in every track. If you're looking to elevate your next project, Good Woman offers bold, relatable storytelling and a unique mix of sounds, available now for sync.

          Want more music? Check out our Kickass Women playlist.

          LISTEN & DOWNLOAD: 'GOOD WOMAN'

          Join Audio Network

          At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

          SIGN UP

          IN CONVERSATION WITH KAT PENKIN: ‘GOOD WOMAN’ & AUTHENTIC STORYTELLING Read More »

          RIA HEBDEN

          IN CONVERSATION WITH RIA HEBDEN: THE POWER OF WONDER WOMEN LIVE!

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          Photo Credit: riahebden.com

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            Wonder Women Live is more than just an event - it’s a movement. Founded by Ria Hebden in 2017, it has grown into a powerful community that champions women in the creative industries, providing them with mentorship, inspiration, and a network of support.

            As proud sponsors of Wonder Women Live, we had the pleasure of speaking with Ria about the impact of the event, the evolving landscape for women in TV and media, and, of course, the role music plays in shaping the energy of these incredible gatherings.

            Wonder Women Live is all about celebrating trailblazing women in the creative industries - what first inspired you to create this event, and what impact do you hope it has on the women who attend?

            I founded Wonder Women Live in 2017 as a way of building a diverse community of freelancers and working mothers where they could come together in a safe space to hear the inspiring career journeys of some of the industry’s leading women. By sharing how they have navigated the industry and overcome the challenges of raising their families, we understand the immense power that comes from women sharing their collective wisdom with the next generation.

            The tangible positive impact that Wonder Women Live has made on attendees is undeniable - I’m immensely proud to know that some have found mentors, secured jobs and made friends at our events! The greater social impact that we are making to the industry overall is also significant as we’re helping to retain some of the most marginalised women the sector stands to lose in the current climate by connecting them to senior leaders and opportunities outside of their network.

            What positive changes have you witnessed in your industry since founding Wonder Women Live?

            There are more women of colour in senior positions in corporate roles in the major broadcasters, streamers and in TV production. We have better on-screen representation of regionality, class, disability and diversity than there has ever been before.

            For working women in the workplace in corporate roles, there is more flexibility for working parents with the caveat that this is dependent on the employer and how progressive their policies are.

            For you, what are the biggest challenges currently facing women in television and the creative industries?

            Unfortunately the biggest challenges that women have historically faced still remain - childcare, flexibility and employment.

            Childcare in the UK remains one of the most expensive in the world - limiting women’s earning potential and ability to progress up the corporate and production ladder if they chose to return to work. The financial sacrifice is huge for working parents and means that some women choose to press pause on their careers, taking time out to raise their kids independently as nursery fees are extortionate.

            For those who do go back to work and pay for childcare, it can feel like a second mortgage for 4/5 years and the juggle of the nursery run continues to limit those who work - especially in production as filming away on location makes it impossible to pick up kids.

            Post lockdown, many businesses decided to give more flexibility to employees as people proved that flexible working is possible and can be good for people when they’re given more life balance.

            Interestingly, some organisations are now reverting back to 5 days in the office which is disheartening as ultimately, flexibility enables more working parents and those with caring responsibilities to build a lifestyle that honours all areas of their life.

            With the technological revolution and commissioning slowdown contributing to the industry contracting, I’ve never known so many people to be out of work. This has had a significant impact on working women.

            We know that in times of economic challenge, women from the most marginalised backgrounds are the first to leave, which is why the work we do at Wonder Women through our game-changing year long mentoring programme, podcast, inspirational live events and members site all exist to support, retain and elevate the brilliant and highly experienced women the sector stands to lose.

            What’s one piece of advice you’ve received from another woman in the industry that has stayed with you?

            June Sarpong once told me to "Know your power" and I think often we forget that we all individually carry innate power within us but we can unknowingly give it away or don’t think we have any at all. This can feel especially compounded in times of economic uncertainty like the industry is currently experiencing.

            However, focusing on the things that you can control rather than what you can’t, is hugely empowering and keeps you moving forward.

            RIA HEBDEN
            Photo Credit: http://www.riahebden.com

            Which talks are you particularly looking forward to at this year’s events?

            I cannot wait to hear from Lorraine Heggessey, who will deliver our keynote at Wonder Women Live in London. Lorraine was the first ever female controller of BBC One and I’m curious to know what it must have been like for her to navigate the BBC at leadership level at that time. She’s achieved so much throughout her career and bravely spoken out about bad behaviour which I think is a positive reflection of her leadership and values. Very inspiring.

            I’m also looking forward to interviewing Nicola Shindler at our first ever Wonder Women Live event in Manchester. Nicola is behind some of the most iconic and life-affirming dramas of our time! 'It’s a Sin', 'Queer as Folk', 'Happy Valley' - I can’t wait to hear about the creative process of bringing these incredible dramas to life.

            At Audio Network, we believe music has the power to shape emotions and experiences - how do you see it amplifying the energy and storytelling of Wonder Women Live?

            We love the Wonder Women playlists that we curate to set the tone of our events. We send it out to our network in advance of the event and play it throughout the networking.

            It feels good when you see people dancing or singing to it whilst also knowing that we’re championing the female musicians and artists behind the music at the same time.

            What made Audio Network the right music partner for Wonder Women Live?

            We love what Audio Network do! It’s a vibrant, innovative platform with fresh-sounding quality music.

            We like being able to curate our own playlists and share them with our network in advance of our events. Plus, the women who work there are fabulous too!

            What does the future of Wonder Women Live look like? How do you see it evolving in the years to come?

            Wonder Women will be a global network for creative women with live events in multiple markets, in addition to our vibrant online members site.

            Our expansion over the last three years has been significant and I’m excited to see where we’ll be in the next three with Audio Network by our side!

            It’s clear that Wonder Women Live is making a lasting impact - connecting, uplifting, and empowering women in the creative industries. As Ria envisions an even bigger future for Wonder Women, expanding globally and continuing to provide a platform for female creatives, we at Audio Network are thrilled to be part of the journey.

            A huge thank you to Ria for sharing her insights and for the incredible work she does to champion women in the industry.

            If you haven’t already, make sure to check out Wonder Women Live - whether you’re looking for inspiration, mentorship, or simply to connect with an incredible community, it’s an event not to be missed. We can’t wait to see what’s next!

            Need Music for Your Project?

            At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

            SIGN UP

            CELEBRATING THE INCREDIBLE WOMEN WE WORK WITH

            IN CONVERSATION WITH RIA HEBDEN: THE POWER OF WONDER WOMEN LIVE! Read More »

            GOLDEN HORSE FILM FESTIVAL: PROUD TO BE THE OFFICIAL MUSIC SPONSOR

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            Photo Credit: goldenhorse.org.tw

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              We are thrilled to announce that we are the official music sponsor for the renowned Golden Horse Film Festival in Taipei. Known globally for our extensive catalogue of high-quality music, this partnership allows us to bring a unique soundtrack experience to one of Asia’s most iconic film events. 

              As part of this collaboration, we’re excited to share that the 2024 Golden Horse Film Festival official trailer exclusively features a selection of Audio Network tracks: "Isostasy," "Calm After The Storm," "Sound Of Silence," and "Largonica." These carefully chosen compositions really capture the essence and energy of this year’s cinematic line-up. Listen to them here – 

              What is the Golden Horse Film Festival?

              The Golden Horse Film Festival is one of the most prestigious and well-known film festivals in the Chinese-speaking world. Often considered the "Asian Oscars," the event recognises the best films from Taiwan, mainland China, Hong Kong, and beyond. We’re honoured to play a part in setting the scene for such an extraordinary festival.  

              With over 250,000 tracks created by world-class artists and composers, Audio Network is dedicated to supporting filmmakers in bringing their creative visions to life. Don’t miss the trailer and join us in celebrating the incredible films coming your way! 

              Download Your Ideal Soundtrack

              At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

              GET STARTED

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              dmexco

              AUDIO NETWORK IS GOING TO DMEXCO 2024

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                Photo Credit: DMEXCO

                It’s mid-September, which can only mean one thing: digital marketing executives all over Europe are set to converge on Cologne for DMEXCO. One of the world’s biggest and most exciting marketing conferences, the 2024 instalment takes place on September 18th and 19th. We’re excited to say we’ll be exhibiting in booth 8.1 A10, ready to offer music consultancy services and to answer your burning questions about our fully-owned music catalogue.

                Headed there too? Here’s a little more info on what you can expect from the conference.

                What Is DMEXCO?

                DMEXCO stands for Digital Marketing Exposition and Conference. In 2023, they welcomed over 40,000 visitors, and they expect to exceed that number in 2024.

                When and Where Does DMEXCO Take Place?

                DMEXCO takes place at Koelnmesse, Cologne, on 18th and 19th September from 9am ‘til 6.30pm and 9am ‘til 5.30pm respectively.

                What Can I Expect From DMEXCO 2024?

                As Europe’s leading digital marketing and tech event, DMEXCO is a meeting place for executives in digital business, marketing and innovation. Alongside expositions, you can expect keynote speeches, debates and masterclasses staged by some of the industry’s key players. This year’s programme promises 200+ hours of conferences across 14 stages, and more than 800 speakers from Europe’s top businesses.

                Amongst the suitably varied programme, you’ll find talks entitled 'Prompting the new era of search and generative AI', 'TikTok: Driving growth into the future' and 'Trends in E-Commerce 2025'. So if you’re looking to help shape the future of business and marketing, DMEXCO is where you need to be to start setting the agenda.

                Audio Network at DMEXCO 2024

                We’ll be at DMEXCO 2024 both days, located in booth 8.1 A10, and we’ll be there to talk to you about music for social media, television, digital advertising and more. For an extensive choice of music that comes with straightforward licensing and worldwide usage, come visit us. And as well as listening to the very latest releases, you can pick up goodies and enter a sweepstake to win some great prizes.

                DMEXCO

                About Audio Network

                Founded in 2001, quality sits at the heart of Audio Network. From recording at the best studios to the globally diverse talent we work with, we’re committed to excellence.

                Our original music for film, TV, advertising and brands helps bring stories to life, with a huge amount of choice: 1,000+ artists, composers and producers and 250,000+ wholly-owned tracks spanning every genre imaginable, from trap to classical music.

                As a partner to numerous producers from film, television, advertising and the digital industry, Audio Network enables easy licensing of music, worldwide, for an unlimited period of time and for all platforms. So whether you’re after music for TikTok and Instagram or music for film or TV campaigns, our team of music consultants will accompany you through every step of your project. Need help selecting the right music for your brand? Simply submit a music brief and discover the power of music.

                Need Music for Your Project?

                At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                SIGN UP

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                AUDIO NETWORK IS GOING TO DMEXCO 2024 Read More »

                Similar Tracks

                AUDIO NETWORK ALERTS: PLAYLISTS, SIMILAR TRACKS & THE HUB

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                  You know Audio Network has the best original music for your projects, but with over 250,000 tracks available, how do you find the one that’s perfect for your content, fast? We’re constantly working on new ways to make choosing your music speedy and simple, including hundreds of playlists picked by our in-house music experts.

                  Our latest innovation is an update to our Playlist Hub. It’s the place to find dedicated playlists covering everything from genre – from hip hop to classical, indie and pop to World music - and mood, to production genres such as reality, lifestle, tech and current affairs. We’ve upgraded the foundational technology, ensuring you’ll benefit from performance gains.

                  What does that mean for you? Quicker loading and smoother navigation between playlists, playlist tabs, individual playlists and any movement in between, with no playback interruptions.

                  We’ve also taken the opportunity to:

                  • Update our layout, meaning the Hub now displays fluidly and in full width across all screen sizes
                  • Order the playlists by A-Z in all categories (bar our featured Spotlight selections)
                  • And we’ve added a touch of motion design to the tab interaction

                  Similar Tracks

                  Our other recent innovation is our Similar Tracks feature. When you’re browsing a track on the site, you’ll find a button labelled ‘Similar Tracks’. Click on this, and you’ll be provided with a list of recommended tracks that are similar to the one you searched for. This gives you a wealth of choices at the click of a button, saving you time from putting in a variety of filters manually.

                  Similar Tracks works by using metadata such as tempo, instrumentation, genre and mood to suggest other Audio Network tracks that are acoustically similar to the one you originally selected.

                  All this is on top of having a variety of versions of over 10,000 of our tracks available, including stems, cutdowns and remixes.

                  Audio Search

                  If you regularly search for tracks which you’re trying to match, then our Audio Search feature is the one you need. Simply put the link to your chosen track – from Spotify, YouTube, TikTok, Soundcloud, Apple Music or Vimeo – into the search bar and you’ll be given a playlist of tracks with a similar sound and feel.

                  Prompt Search

                  Want to make the most of your creativity when it comes to music search? A drumroll, please, for our brilliant Prompt Search feature. We’ve harnessed the power of AI to drive this effortless way to find the music to match your vision. No need to know any technical music terms, just describe your project with some prompts, and Prompt Search will handle it. It’s that simple. You can provide a scene description, or everyday phrases, tell it what your project is (eg, ‘a trailer about space travel with thrilling music’) and refine your prompts with everything from places to time periods to get even better results.

                  And the best part? You can search in any language with Prompt Search.

                  Music for Every Production

                  Whether you’re an advertiser looking for music to create a brand identity or a TV creative on the hunt for your next soundtrack – from drama to romance, sports action to stunning drone footage and documentary tracks – a YouTuber or part of the team producing content for business, both our search and our music licensing are straightforward, delivering results in just a few swift clicks. It’s time to harness the power of music to tell your story and make your content outstanding.

                  Discover our new releases and what’s trending to stay ahead of the curve, explore our spotlight releases and immerse yourself in our Playlist Hub for all the music you need.

                  Alternatively, get in touch with one of our team to send them your music brief and receive personalised, tailored support. Create your account now, for free, to get started.

                  Need Music for Your Project?

                  At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                  SIGN UP

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                  stems

                  NEW FEATURE: INTRODUCING STEMS

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                    We’ve always offered an extensive variety of alternate mixes and cutdowns for our tracks. However, certain projects need additional flexibility to fine-tune the music to fit perfectly. To maximise versatility and utility in our catalogue for creatives, we’ve made individual stems for over 10,000 of our high-quality tracks available for download.

                    Shows how to find stems on a Track

                    Find out everything you need to know about this exciting new feature below.

                    Where Can I Find Stems on Audio Network?

                    The majority of our tracks come with stems. You can easily identify them by looking for the stems label on the track. If it’s crucial for you to have a track with stems, you can filter in our Search Tool and find tracks that only have stems, as shown in the video below. So go ahead and explore our amazing selection of tracks with stems.

                    What Are Stems?

                    Stems in music are created as part of the mixing process and final track delivery. They are subgroups of the full mix and usually reflect groupings of instruments/instrumental sections, as opposed to individual instruments or sounds.

                    What’s the Difference between a Stem and a Mix?

                    We normally have 5 or 6 stems per track, whereas in a mix project of any given recording you might have 10s or even 100s of individual tracks. For example, a snare drum as part of a kit is a single recorded track, while the grouping of an entire drum kit with all recorded components in one separated subgroup and audio file is a stem.

                    Why Use Stems?

                    Stems give you greater flexibility and creative control. They are especially beneficial for those who work in branded content. You can adjust levels of key instrument groups to get the right balance in a commercial (vs dialogue and FX, for example.)

                    How Many Stems Do We Have Today?

                    Currently we have 9,700 tracks with stems. 58% of all tracks have stems and 90%+ of new release albums have stems. We have +80% stems coverage going back to 2018. However, most tracks recorded prior to 2014 do not have stems.

                    Why Don’t We Have 100% Stems Coverage?

                    Audio Network emphasises the quality of music production, often recording albums with top musicians in renowned studios. However, it's not always possible to get stems when recording at the highest quality. For instance, some orchestral and ensemble albums are recorded tutti, meaning all voices or instruments performed together. These group recordings can't always be separated due to microphone spill. While the separation is adequate for a good mix, it's insufficient for isolating individual components.

                    Today, we produce our music with stems in mind wherever feasible. Some projects, like the Classical Collection, still require tutti recording, but from 2018 onwards we have produced stems whenever we can.

                    READY TO FIND YOUR PERFECT SOUNDTRACK?

                    REGISTER TODAY

                    What Can I Do with Stems?

                    To paraphrase our licence terms, users must:

                    1. Use stems only for the purposes of re-balancing the audio mix and/or removing separate audio elements of the track;
                    2. Not use any individual stem in isolation;
                    3. Not combine any stem or stems with other tracks (or stems thereof) or any other musical elements;
                    4. Not use the stems in any way which infringes the rights of any third party;
                    5. Not alter the fundamental character of the musical composition and/or sound recording, or introduce new lyrical or melodic material;
                    6. Report the original track in the cue sheet or other music reporting document.

                    Why Can’t I Combine Stems with Other Musical Elements?

                    If you combine Audio Network stems with your own or a third party’s musical or lyrical elements, this can create a derivative work. This can be legally complex and may require that the separate copyright owners negotiate shares of the derivative work; agree these terms with the songwriters and get their permission for the treatment of their work; and register the new musical work and recording with collection societies globally. There’s also a risk that such a derivative work may result in the infringement of another party’s copyright.

                    In the majority of cases, this simply isn’t cost-effective and would create significant delays in clearing the derivative work for use in your content.

                    Try Out Stems

                    To access stems, either log in or create an account. Note that not all subscriptions include stems. If you require stems but can't access them, please reach out to your account manager.

                    stems

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                    lorne balfe

                    CAPTURING THE REAL SOUND OF HOLLYWOOD, WITH LORNE BALFE

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                      Scottish composer Lorne Balfe has become one of the biggest names in film, games and TV. He began his career working with Hans Zimmer and has garnered acclaim for scoring such high-profile blockbusters as Mission: Impossible – Fallout, The Lego Batman Movie and Top Gun: Maverick, where he again joined forces with Zimmer, Harold Faltermeyer and Lady Gaga. One of the biggest films of 2023, Mission: Impossible – Dead Reckoning Part One, will see him reuniting with director Christopher McQuarrie to score both of the final installments of the multi-billion-dollar franchise.

                      Lorne has been nominated for a Grammy, two Primetime Emmys, four BAFTA Games awards and took home the Grammy for Best Score Soundtrack for Visual Media with Hans Zimmer for their work on The Dark Knight.

                      We’re thrilled that, as such an industry expert, Lorne has curated a collection of the best in sync music for movies, trailers, dramas and games for Audio Network. We sat down with Lorne for a chat about his aspirations when he began his career, the inspiration he gets from recording at the world’s most prestigious studios, and his role as a composer on some of the most high-profile global hits of the last decade.

                      DISCOVER: LORNE BALFE

                      Why This Project?

                      In production music, orchestral film music is one of the most requested. So I saw this as an opportunity for us to create the definitive collection of orchestral film music.

                      Just as importantly, I wanted to give the unsung heroes of the team the opportunity to contribute to a production music catalogue as credited writers and build future value.

                      This collective is about celebrating the people that I work with and also about discovering new talent and encouraging the talent around me. I want to help the next generation into the industry – walking them through the stages of composition and production at a high level.

                      I wanted to look at each album as its own identity and own genre, and to embrace and progress that sound. With film music, unless it’s part of a franchise, there’s no room for further development. Whereas with this project, it’s been great being able to say: "Ok this is our starting point, how do we progress?"

                      I know that the genre of orchestral scoring we specialise in is highly sought after by customers of production music. So I wanted to work with my team to put this definitive collection together with the best partner. To me, this partnership is about growth. It’s about finding the next generation of composers.

                      lorne balfe

                      What Does Storytelling Mean To You?

                      I can be working on totally different styles of music, but it’s the same task in hand: it’s about trying to tell a story.

                      I’ve been doing library music now for over 25 years and the one rule I’ve always worked to is that the music has to tell a story. There has to be a concept, and I always think of it visually first and then I think of it sonically. I see myself as a filmmaker and storyteller first and a composer second.

                      I began doing commercials, so I'd look at that as telling a story within 28 seconds. I knew that I had to get from A to Zed, and there was a story and a narrative that had to be told in that period of time. And I feel the same with library music. I can be working on totally different styles of music, but it’s the same task in hand.

                      What Role Did You Play in the Making of This Collection?

                      My role is exactly the same as when I’m doing a film - it’s about finding a tone that works and that helps tell a story. Everyone has their own personal view on what a piece of music should be and if it’s good or not, and all I can do is bring the experiences I’ve had to it.

                      So when I'm talking to the team, and I'm talking to other composers, all I can do is try to give them my input and my experience musically, to how I feel it should be. It’s great to push yourself, no matter what level you are.

                      I love being part of the creative community of filmmakers, game makers and TV makers. It takes a lot of people to create one single piece of music for a project and in the past there has always been a tendency to keep people unknown. But this is what’s making this project so fun – I’m getting to help mix and produce other people’s music.

                      Tell Us About AIR Studios

                      I’m privileged enough to have been recording at AIR for 27 years and the same with Abbey Road. They’re iconic studios and they’re iconic for a reason.

                      The history in those walls are so deep that they can't not inspire you. And they can't not inspire the musicians they're playing - it becomes a secondary home to you.

                      lorne balfe

                      Why Audio Network?

                      We chose Audio Network because of the passion they have for recording live musicians, which is very rare in the production music industry.

                      There’s a purity and an honesty to Audio Network. They always want to make sure that it’s the best possible end result – and that means always using an orchestra and recording at the best studios possible.

                      Thank you Lorne for such an insightful interview, from all of us at Audio Network.

                      Discover The Lorne Balfe Collection

                      The Lorne Balfe Collection of hybrid orchestral music brings you the real sound of Hollywood, produced and curated for production music use. Whether you need a track for an epic trailer, a huge action set piece, music to create a world of fantasy or adventure, this is the collection that consistently delivers, creating an impact as well as setting the scene. Check it out below.

                      lorne balfe campaign

                      Need Music for Your Project?

                      At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                      SIGN UP

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