ADVERTISING

Insurance platform confused.com is a household name, and it has its effective advertising strategy to thank. Join us as we take a look at the best commercials to come from the brand, from the Brian the Robot ad to the James Corden ad.

IKEA’s The Wonderful Everyday ads are brilliantly creative. From ghosts to fables, nightclubs and bear bouncers, what are the elements that make them so memorable?

Discover how Tesco has incorporated wizardry, time travel, the Spice Girls and more into its TV ads. Read our rundown of the most memorable Tesco commercials.

Chinese culture is very different to Western culture, which is why it’s essential that Western brands carefully consider their approach to attracting Chinese consumers. Here, we take you through the best examples of Chinese ads from the likes of Sprite, Nike and Disney.