ADVERTISING

What do all successful adverts have in common? Magnificent music. Discover all the essential information around music for adverts here at Audio Network.

The best orchestral music in ads can really push home the message. Which brands have told their stories with orchestral themes?

Ocado are the UK’s leading grocery delivery company – what makes their ads so effective? Is it their humour, their attention to detail, or that insanely catchy jingle?

Storytelling is key to the way a brand advertises itself. Here, we take a look at how the likes of Omega, Hovis and Apple tell stories to consumers.