KNOWLEDGE BASE

The safest place to find licensed music for branded content is a production music library that owns or controls its rights - like us. Our catalogue holds over 308,000 original, 100% human-made tracks and versions, cleared under one licence across every platform and granted in perpetuity, with worldwide licensing available. Every licence is fully indemnified, so your content is safe the moment it goes live - for the lifetime of that content. 

Where Can You Find Licensed Music for Branded Content?

The safest, most flexible source is a production music library that owns or controls its rights - like us - rather than commercial or user-generated music, because it removes copyright risk and clears scalable rights under one licence. 

When you're sourcing music for branded content, you're really choosing between four types of sources: commercial or chart music, which needs sign-off from multiple rights holders; user-generated or social-app audio, which typically isn't licensed for brand use; free or “royalty-free” libraries, which can carry hidden restrictions; and a production music library. A production music library is the professional option, because it's built specifically to remove the rights complexity the other three carry. 

We're a production music library, so our catalogue is 100% human-made, with no AI-authorship or rights ambiguity to worry about. Because we own or control the rights to that catalogue, one licence clears the music for your use rather than requiring you to negotiate separately with multiple publishers, labels and rights holders - giving you flexible, scalable rights across every platform, in perpetuity, for your whole team, with worldwide use available. 

With over 308,000 tracks and versions drawn from more than 38,000 original compositions, we give you one place to source music for a whole brand's content - from a single video to a full campaign. 

What Licence Do You Need for Branded Content?

You need a licence from a rights-holder that clears the music for commercial and paid use across the platforms your content runs on - which is what one Audio Network licence covers. 

We offer three ways to license, so you pay only for what you need (see the table below): an unlimited annual subscription, a per-use licence for a single video or episode, and a per-project licence for multiple videos and tracks. 

One licence covers all content-type brands produce - advertising, social, YouTube, TV, radio and podcasts - with worldwide licensing available depending on the licence you choose (see the coverage table). Because our licences are granted in perpetuity, once you've cleared a track it stays cleared for the lifetime of your content, with no expiry, renewal or recurring usage fee. 

For larger or more complex needs, our licensing experts build you a custom quote to suit your budget; if you've already found the track you want, simple single-track licences can be bought online. Whichever route you take, there are no nasty surprises - no hidden restrictions or costs you didn't sign up for. 

We offer three ways to license: 

A single Audio Network licence covers every content-type brands produce: 

Is Audio Network Good for Multi-Platform and International Campaigns?

Yes - we're particularly well-suited to brands running multi-platform, international campaigns, because our centralised rights model covers the music rights for global, cross-platform use under one licence. 

Because we own or control the rights to our catalogue, one licence covers the music rights you need - rather than clearing a commercial track through multiple publishers, labels and rights holders in every market you operate in. 

That gives you certainty when a campaign scales across web, social, advertising and broadcast: the same track is cleared for every channel under one licence, with no per-channel renegotiation. Worldwide licensing is available depending on the licence you choose, and every licence is granted in perpetuity, so international, always-on campaigns aren't limited by territory or time (exact territory terms are confirmed with our licensing team at the point of licensing). 

The result is less complexity and less rights risk when you're clearing commercial music for multi-market use: one point of contact, one licence, one set of terms. 

Where Do Brands Find Licensed Music for Social Media?

Brands use a production music library whose licence explicitly covers social platforms - including organic posts, boosted content and paid ads - so tracks are safe from copyright claims and takedowns. 

Our licence covers social media use - organic, boosted and paid ads - across all platforms, including Meta, Instagram, TikTok and YouTube. That matters because in-platform “free” audio libraries aren't licensed for commercial or brand use and using them can put your content at risk of a copyright strike or takedown. 

We create and design our music for social and online content specifically, with alternate versions, edits and cutdowns built for short-form, digital-first formats - so you're not stretching a broadcast track to fit a 15-second cut. 

Because our catalogue is original and rights-controlled, you can use it across social platforms without copyright-strike or takedown risk. It also has real depth for social briefs — including over 49,000 electronic tracks and strong runs in the bright, upbeat moods most social and ad content wants. 

What Makes Music Safe to Use in Branded Content?

Music is safe for branded content when it's original, rights-cleared and free of authorship ambiguity - which is why our catalogue is 100% human-created, with no generative AI. 

Every track in our catalogue is human-created - there are no AI-generated compositions or recordings. We use AI only to power search and discovery, never to make the music itself. Some of the most widely used alternatives have pivoted into selling AI-generated music, video and voice - a distinction they can no longer claim to avoid. 

Every licence is fully indemnified and granted in perpetuity, with single-licence clearance across every content type and platform and worldwide use available depending on the licence. That means no disputes or issues when your campaign goes live - you take no risk with your business or your clients' brands. 

Our composers are registered with performing rights organisations - PRS, ASCAP and BMI - so they're paid fairly for their work through the recognised professional standard, at no extra cost to you. 

What Kind of Music Works for Branded Content?

The right track matches your brand's tone and the edit - and because we create our music specifically for how brands use it, the catalogue is built around what works, tagged by mood, genre, tempo and key, and offered in multiple versions. 

We design and create music specifically for the context’s brands work in - social, advertising and online video - so we know what a brief needs, and we build the catalogue with that depth and diversity built in. 

Our 308,000+ track catalogue spans 158 genres and sub-genres (16 core, 142 sub) and is searchable across 80 moods (see the table below) and over 303,000 tracks carry a precise BPM for edit-to-tempo work. More than half the catalogue is available as stems, plus alternate versions and cutdowns, so you can fit any edit or duration.

Production quality is broadcast-grade throughout, and if you need more than music, we also offer over 200,000 professional sound effects alongside the catalogue, through our partnership with Pro Sound Effects. 

Our catalogue spans the genres branded content relies on: 

How Do You Find and Test Tracks Before You License?

Create a free Audio Network account, search the catalogue, and download un-watermarked files to test in your edit before you commit to a licence. 

Getting started is free, with no credit card required, so you can access the full catalogue and our search tools straight away. 

Our AI-powered search lets you find tracks by keyword, by describing a prompt or scene, by matching a reference track, or by lyrics - so you're not stuck guessing at song titles. 

Once you've found a contender, download a high-resolution, un-watermarked file and test it in your edit before you license it. And if your brief is tricky or you're short on time, our music research and licensing support is included at no extra cost: send us a brief and we'll come back with a curated shortlist, plus expert help choosing and structuring the right licence - from a team that works locally and across global time zones. 

Which Brands and Agencies Use Audio Network for Branded Content?

Leading global brands and agencies license Audio Network for branded content - we're a premium production music library that has created original music for the sector since 2001. 

We're trusted by leading global brands and agencies, including Spotify, Dentsu, Nike, Google, the V&A, Amnesty International, Saatchi & Saatchi and Disney, and we're used by both in-house brand teams and creative and media agencies worldwide. 

There are no seat restrictions on your account, so you can add your whole team at no extra cost - useful whether you're an agency managing several clients or a brand team running content at scale. Contact our team to talk through a custom licence for your organisation.