Japanese YouTubers: Top Japanese YouTube Stars

Hajime

 

16.3 Million Subscribers

 

Hajime Syacho has the largest number of YouTube subscribers in Japan, with three channels where he films everything from experiments to hidden camera skits, Q&As to product reviews, as well as lifestyle videos and promos. As well as YouTube, he also has one of the biggest Twitter followings in Japan. Since 2015, he's held the Guinness World Record for playing a traditional Japanese game called 'Darumasan ga koronda' with 740 people simultaneously – and in September 2025, he teamed up with HIKAKIN to set two more Guinness World Records, for the most people opening drink cans simultaneously and the most people toasting online and in-venue simultaneously, both with 2,810 participants, at an event for Asahi Breweries.

Hikakin TV

 

19.8 Million Subscribers

 

Hikakin was a co-founder of UUUM, a Japanese multi-channel network, though he's since stepped back into an advisory role after UUUM was acquired and taken private by Freakout Holdings in 2025. UUUM now says it works with more than 48,000 creators, running a much broader influencer-marketing operation than in its early exclusive-management days. Hikakin's YouTube career started early – in high school, he became one of the first content creators on the platform in Japan, doing beatbox covers and tutorials. In 2010, a video of his Super Mario Bros. beatbox went viral, with over 3.8 million views. His collaboration on a beatboxing video of Baby I with Ariana Grande (who now has around 58 million subscribers of her own) from 2014 has clocked up over 10 million views and he's also performed with Ne-Yo.

Yuka Kinoshita

 

5.2 Million Subscribers

 

Yuka is Japan's most subscribed female YouTuber, and specialises in Mukbang videos – ie, eating loads of food. She used to be a 'competitive eater' and started her channel in 2014. Yuka's also built a following on Weibo, the Chinese microblogging site. Her videos have garnered more than 2.2 billion views – probably helped by the fact that they feature English subtitles. She could certainly go pound for pound with Man v. Food's Adam Richman.

Fischer’s

 

9.1 Million Subscribers

 

The Fischer's team – now six members, after a couple of the original line-up moved on – aim to upload their comedy and prank videos daily, and have worked on learning English in order to increase the reach and audience for their OTT antics and slapstick comedy. Beyond the 2019 Guinness World Record for the largest game of tag (10,908 people), they've since added further records, including the world's largest pitching target (2023) and an event built around over 1,000 people going through a haunted house together.

SeikinTV

 

5.1 Million Subscribers

 

Seikin is Hikakin's older brother and his main channel focuses on his daily life, whereas on SeikinGames, he plays a variety of games. Dubbed 'the master of product reviews', Seikin gives his views on everything from prams to chocolate molds, together with comedy sketches and DIY project tutorials. Seikin co-wrote and performs the 'YouTube Theme Song' together with his brother Hikakin (produced by TeddyLoid, with a later remix by Tetsuya Komuro) – it passed 10 million views not long after release and has since had a sequel, 'YouTube Theme Song 2'.

Asahi Sasaki

 

867k Subscribers

 

Asahi was Japan's first beauty vlogger, and has since created a mix of fashion, hair, nails, everyday makeup tutorials and stunning transformation videos – changing herself into a Japanese empress, a horror doll and a Ninja Turtle amongst other things. On her channel 'sasakiasahivlog', she talks about her daily life and plays games, and in recent years has broadened out into lifestyle, marriage and motherhood content too. Self-taught from YouTube and fashion magazines, she prides herself on using affordable beauty products. This Vintage Doll demo has had nearly 27 million views since 2014.

Kan & Aki’s Channel

 

4.1 Million Subscribers

 

Aimed at families and kids, three tomboyish young sisters, Kanna, Akira and Asahi (the channel was named before Asahi was born), film segments about new toys and their trips to different places. Launched in 2010, the channel's scored well over 12 billion views.

Tokai Onair

 

7.2 Million Subscribers

 

The six members of Tokai Onair went to the same high school in Okazaki city, and have been appointed as official tourism ambassadors for their hometown, despite their videos being a bit crazy, and a bit rude. In February 2026 they sold out a 15,000-capacity show at Ariake Arena. This one is about the 'left-side steering wheel parking machine race':

Hikaru

 

4.9 Million Subscribers

 

Hikaru is famed for his big budget, unconventional dark comedy videos. He also features fun retellings of urban legends and supernatural experiences. His channel Hikaru Games shows him playing popular Japanese games.

Sushi Ramen (Riku)

 

10 Million Subscribers

 

Riku Horiuchi (aka Sushi Ramen [Riku]), makes experimental videos on his main channel, featuring extreme challenges and stunts, reminiscent of Jackass.

MosoGourmet

 

3.2 Million Subscribers

 

MosoGourmet was created by an ordinary Japanese family and is described as 'oddly satisfying' with 'subtle humour'. Their Giant Oreo Cake video entices you to 'please watch while you worry, "is the hand mixer going to break?"

PDR

 

1.3 Million Subscribers

 

Duncan Ryunosuke Pain is better known online as PDR and is married to fellow YouTuber Mimei, while his brother Dante runs the channel PDSKabushikiGaisha. Half Japanese and half English, Duncan posts his vlogs and pranks in Japanese, with English subtitles (he also has an English-language vlog called Just Duncan).

Mizutamori Bond

 

4 Million Subscribers

 

More comedy from Kanta and Tommy, who started their channel while studying at university. Their daily videos range from pranks to experiments to exploring urban legends. Their fried rice prank video has clocked up over 11 million views. Proof of their popularity is that they play themselves in Sadako, the sequel to the Ring, Japan's No. 1 horror film. This time, the curse is spread after a video is posted on a streaming site.

PDSKabushikiGaisha

 

1.9 Million Subscribers

 

PDS is Dante, PDR's brother, whose channel is a comedy/variety mix of product reviews, experiments and pranks, cooking and original songs, with his recurring muscle-building and 'bulk-up' eating content among his best-known material.

Kazu

 

1.8 Million Subscribers

 

Kazu grew up in Fukui prefecture in the Japanese countryside, and had his big breakthrough with a time-lapse diet video. He vlogs about everything from tech reviews to cooking and gaming – as well as documenting building his own house (his latest big project, reported in 2024, was renovating a large vacation home).

Risa Sekine

 

1.3 Million Subscribers

 

Risa Sekine was one of the earliest Japanese YouTubers to turn a beauty channel, SekineRisa, into a major commercial following.

Cooking with Dog

 

1.6 Million Subscribers

 

Cooking with Dog features canine host Francis (a very cute grey poodle) and a mysterious, unnamed Japanese chef. While Chef cooks a variety of popular Japanese dishes, Francis sat next to her, narrating the recipes in heavily-accented English. Francis unfortunately passed away in 2016, so is now represented by a soft toy sitting on the counter, but you can still hear his 'voice'. The show began in 2007; new recipes now go up occasionally rather than on the weekly schedule it kept in its earlier years.

Suzukawa Ayako

 

1.2 Million Subscribers

 

Suzukawa is a family-oriented mother who loves her kids and cars. Her videos range from visiting museums with her children, to assembling models of toy trains.

Melodee Morita

 

302k Subscribers

 

Melodee is a TV reporter and director who, along with travel videos, features tips on how to eat and exercise to maintain a healthy lifestyle, and on acting.

That Japanese Man Yuta

 

1.3 Million Subscribers

 

Yuta Aoki is a Japanese man who 'created' his own method to learn English after being rejected for a scholarship in the US. In his videos, he goes out on the streets and interviews people about different topics, to allow viewers to understand what Japanese people really think.