The Best Female YouTubers

Looking to quit your job and start a new career as a YouTuber? First things first, it's paramount that you study the best vloggers making a living from the video platform. Which cameras do they use? What's their go-to editing software? How do they record fantastic audio? Where do they get their high-quality background music? To help you get started with your research, we've put together a list of the best female YouTubers, including UK lifestyle YouTubers and so many more.

Below, we introduce you to 30+ female YouTubers who are constantly raising the bar, including Huda Kattan, Jackie Aina, Shameless Maya and Miranda Sings. Naturally, we will also be drawing your attention to our collection of YouTube-appropriate production music that can instantly elevate a vlog.

The Best Female YouTubers

 

• Richest Female YouTubers: Huda Kattan, Lilly Singh
• Most Subscribed Female YouTubers: Yuya, Jenna Marbles
• Top Female Beauty YouTubers: SaraBeautyCorner, Michelle Phan, Jackie Aina
• Female Fitness YouTubers: Yoga With Adriene, Kayla Itsines, FitnessBlender, Nikki Blackketter, POPSUGAR Fitness
• Inspirational Female YouTubers: Shameless Maya, Bethany Mota, Rosanna Pansino, Nikki Tutorials
• Funny Female YouTubers: Miranda Sings, GloZell Green, Liza Koshy
• Black Female YouTubers: Nyma Tang, Patricia Bright, Lyn Allure
• Asian Female YouTubers: Weylie Hoang, Jenn Im, Hana Lee, Mayuko Inoue
• British Female YouTubers: Carrie Hope Fletcher, Georgia Marie, Niomi Smart, Rose and Rosie
• Female Gaming YouTubers: SSSniperWolf, iHasCupquake
• Female Minecraft YouTubers: LDShadowLady, GamerGirl
• Political Female YouTubers: Contrapoints, Lauren Chen

Richest Female YouTubers

 

Did you know that a handful of the savviest businesswomen in the world actually started out on YouTube? Off the back of producing enticing vlogs, they soon established a staunch following, so when they then founded brands and followed new career paths, they knew full well that their fans would support them. Evidently, it's a recipe for success.

1. Huda Kattan

 

Subscribers: 4.8m

Estimated to be worth somewhere in the region of $510–560 million (estimates vary), Huda Kattan is the beauty blogger and entrepreneur who founded make-up company Huda Beauty in 2013 and Wishful Skincare in 2020. She stepped back from Huda Beauty's CEO role in 2020, then returned to reclaim the title in February 2024, saying she was "finally taking back my power as CEO."

Huda's YouTube channel has close to five million subscribers who are all eager to discover her beauty tips, listen to her stories and be the first to find out about her ventures.

2. Lilly Singh

 

Subscribers: 14.2m

Lilly Singh rose to fame on the back of her comedy videos satirising Indian and Punjabi culture; unsurprisingly, the ones in which she impersonated her parents have always been super popular.

Her NBC late-night show, A Little Late with Lilly Singh, was cancelled after two seasons in 2021, but she's stayed busy since: she launched Hyphen8, a media network supporting South Asian creators, joined the ownership group of WNBA side Toronto Tempo, signed with talent agency UTA, and starred in the 2025 film Doin' It.

She's picked up over 14 million YouTube subscribers along the way, and is still commonly estimated to be worth around $20 million.

Most Subscribed Female YouTubers

 

3. Yuya

 

Subscribers: 25m

Mexican content creator Yuya joined YouTube at the age of 16 after winning a make-up contest. How did she attract an audience? By creating engaging content covering topics such as beauty, fashion and styling.

After building up a loyal fan base, Yuya started launching her own products, including a perfume (#True), a cosmetics line and, more recently, her own brand, Bailando Juntos. She stepped back from YouTube for an extended hiatus around 2022 to focus on motherhood, returning sporadically from April 2024 onwards – so while she remains one of the platform's most-subscribed Spanish-language creators, uploads are now occasional rather than regular.

4. Jenna Marbles

 

Subscribers: 19.4m

Kick-starting her YouTube career with 2010 viral video 'How to Trick People into Thinking You're Good Looking' – a video which now boasts 71+ million views – Jenna Marbles used this launchpad to become a hugely successful YouTuber, comedian and actress.

In June 2020, Jenna announced she was stepping away from YouTube indefinitely, and the channel has been dormant ever since – no new uploads since that announcement. Her subscriber count (19.4 million) has barely moved as a result, and her net worth remains estimated at around $8 million. She may no longer be posting, but her back catalogue – including a line of dog toys inspired by her own canine friends – still holds up as some of the platform's most influential early comedy content.

Top Female Beauty YouTubers

 

Beauty is one of the top-ranking topics on YouTube as thousands of makeovers, how-tos, reviews and hauls are uploaded every day. We've already mentioned two of the biggest hitters, Yuya and Huda Kattan, so, who are the best of the best?

5. SaraBeautyCorner

 

Subscribers: 10.6m

Slovenian vlogger Sara Lawler's fun approach to make-up and fashion attracts plenty of teenage fans. She has over 10.5 million subscribers, and she's confidently proclaimed that she has the 'coolest and funniest beauty videos' on the net.

Seemingly, there is method in her madness as one of her 'school pranks' videos has clocked up over 160 million views. We've got the feeling Sara owes some of her success to her fitting music choices, which truly help her stand out from the crowd.

6. Michelle Phan

 

Subscribers: 8.5m

Michelle was one of the earliest beauty influencers: she established her channel all the way back in 2006. She pivoted into the beauty business with monthly subscription service Ipsy, though she stepped back from Ipsy's day-to-day leadership around 2017 and took an extended break from YouTube between 2015 and 2019 before returning to the platform. She still shares beauty tips and make-up tutorials with her 8.5 million subscribers.

Altogether, Michelle has generated over 1.1 billion lifetime views, and is still widely estimated to have a net worth around $50 million – built on ventures including cosmetics line EM Cosmetics, women's lifestyle network FAWN (For All Women's Network) and music platform Shift Music Group. Not bad for someone who, 'didn't have a roadmap; I just did it because it was meaningful to me, and I wanted to disrupt the beauty industry.'

7. Jackie Aina

 

Subscribers: 3.4m

Jackie aims to, 'Change the standard of beauty, one video at a time.' Her content is centred around all things make-up and skincare, and she's known for her vibrant, positive energy. In 2026, she was named to TIME's TIME100 Creators list, which credited her advocacy for pushing brands like Too Faced to expand their shade ranges for darker skin tones.

She remains an outspoken advocate for the representation of people of colour in the beauty industry, has had brand partnerships with Sephora, Too Faced and Anastasia Beverly Hills, and has more recently expanded into lifestyle, travel and interior-design content after signing with talent agency UTA.

Top Fitness Female YouTubers

 

Over the past few years, YouTube exercise classes have been a saviour for those of us stuck at home. But who are the top female fitness YouTubers?

8. Yoga with Adriene

 

Subscribers: 13.6m

If you haven't heard of Austin-based yoga teacher Adriene Mishler, then where on earth have you been? She joined YouTube in 2012 with a mission to connect as many people as possible through high-quality free yoga videos. It's safe to say she's succeeded – her subscriber count has grown by more than 3 million since we last checked in.

Why do people tune into Adriene's vlogs? Well, she's down to earth, friendly, and still includes cameos from her adorable dog Benji, including in her hugely popular annual January beginners' series. On her channel, Adriene has everything from Yoga for Beginners to a variety of 30-day challenges so – no matter what level you're at – she's got the content to keep you motivated.

9. Kayla Itsines

 

Subscribers: 417k

Aussie personal trainer Kayla began her YouTube journey in 2012. Her experience as a dynamic fitness influencer has earned her the top spot on Forbes' list of Top Fitness Influencers; plus, she's also been named one of Time magazine's most influential people on the internet.

She's best known for her fitness app, BBG (Bikini Body Guide) workouts and line of bestselling books. In 2023, she and co-founder Tobi Pearce bought their app business, Sweat, back from iFIT – she's now head of the brand, with Adam Koch as CEO. And we've got to mention that she's built an Instagram following of around 14–16 million. In short, she's dominating every field she can, even if her YouTube channel itself stays fairly modest in size.

10. FitnessBlender

 

Subscribers: 6.6m

Husband and wife duo Daniel and Kelli have hundreds of free, full-length workout videos on YouTube. Far from slowing down, they scaled up significantly in 2025, releasing over 250 new workout videos and 18 new training programmes – up from a previous pace of just a handful of programmes a year – by growing their team of trainers, dietitians and physical therapists.

No equipment is needed to work out with Daniel and Kelli, so pull up your leg warmers, grab a bottle of water and get started!

11. Nikki Blackketter

 

Subscribers: 674k

Nikki hails from LA and posts lifestyle vlogs on fitness and weightlifting, together with adventures with her friends, family and her cat. Plus, she's a committed gamer – she still runs a separate gaming YouTube channel!

Moving back to her fitness channel, she describes her speciality as 'glute/booty and leg lifts'. With over 670,000 subscribers, it appears quite a lot of people are keen to attain Nikki's physique.

12. POPSUGAR Fitness

 

Subscribers: 7m

Do you want variety? Get yourself subscribed to POPSUGAR Fitness – now rebranded as PS Fit, part of PS's 2024 rebrand of the wider POPSUGAR brand. It's literally got something for everyone. Host Anna Renderer works out alongside an expert team of fitness professionals – including some of Hollywood's most sought-after celebrity trainers who take on everything from tabata to barre, hip hop to HIIT, no equipment abs to dynamic yoga.

The channel remains one of the most-followed fitness destinations on YouTube, though we couldn't pin down an exact up-to-the-minute subscriber or view count for this piece – worth a quick manual check of the @PS_Fit channel before you quote a precise figure.

Inspirational Female YouTubers

 

13. Shameless Maya

 

Subscribers: 1.16m

'What would happen if I shamelessly promoted myself for 365 days?' This was the question and social experiment that kick-started Maya Washington's channel in 2012. Sure, Shameless Maya may have begun as an experiment, but now it's the multifaceted talent's lifestyle.

She shares videos on lifestyle, inspiration, transformations and techie content for 'aspiring geeks' and has racked up close to 100 million total views across her channel.

14. Bethany Mota

 

Subscribers: 9.3m

Bethany's subscribers – known as 'Mota-vators' – helped her build one of the most-watched lifestyle channels of the 2010s, covering style, travel, comedy, beauty, cooking, positivity and more, alongside anti-bullying and tolerance messages.

Since publicly stepping back from the internet in 2020, Bethany has posted only sporadically, and there's no sign yet of a return to her old upload schedule. If Bethany doesn't mota-vate you to be a better person, no one will – even if you might be waiting a while for the next video.

15. Rosanna Pansino

 

Subscribers: 14.8m

Recipe queen Rosanna runs a channel that features everything from videos focusing on fun holiday treats (her Spider-Man candy apples have racked up 66 million views) to 'How to make a Disney Princess sisters cake', a vlog viewed an astonishing 223 million times. Mostly by parents whose kids are huge Frozen stans, we're guessing.

The success of her cooking show, Nerdy Nummies, has led to Pansino publishing three cookbooks and launching the Rodiculous Podcast in late 2024. In September 2025, she announced she was scaling back her output to manage worsening PMDD symptoms. With over 14.8 million subscribers, 5 billion+ total views and a net worth of around $9 million, we're rooting for a full recovery and whatever she does next.

16. Nikkie Tutorials

 

Subscribers: 15.4m

Also known as one of the best female beauty YouTubers, Nikkie de Jager, aka Nikkie Tutorials, is one of the most inspirational and influential figures on the platform, with over 15 million subscribers and views well over 1 billion.

Her online fame kicked off when her 'The Power of Make-up' transformation went viral over a decade ago, and she's built a thriving career in the beauty industry since. Her earlier role as Global Beauty Advisor for Marc Jacobs Beauty is worth noting as a past credit rather than a current one – that colour-cosmetics line was discontinued around 2021–2022 and relaunched later under different ownership, with no indication Nikkie remains attached to it.

Nikkie's 'Layers of Me' series takes you behind the scenes of her life as a vlogger, and her fans remain as engaged as ever with what goes on behind the camera and the ring lights.

Funny Female YouTubers

 

17. Miranda Sings

 

Subscribers: 10.3m

Colleen Ballinger is the woman behind Miranda Sings: a channel that she originally created as a joke for her theatre friends. If you're not familiar with the YouTube character, know that she is a homeschooled teen from Tacoma, with misapplied lipstick and a strong belief in her own singing talent (despite the fact that she couldn't actually carry a tune in a bucket).

It's worth flagging that Colleen's public standing has changed considerably since Miranda Sings' viral heyday. In June 2023, several former fans publicly raised concerns about her past conduct toward young followers; her response video, in which she addressed the allegations through song, was widely criticised and amplified the backlash rather than resolving it. Multiple sponsors and collaborators distanced themselves afterwards, and she's since taken further breaks from content, most recently in early 2025. Her channel (10.3 million subscribers) and her Netflix show Haters Back Off remain part of the historical record, but this is an entry worth discussing internally before publishing, given the reputational context.

18. GloZell Green

 

Subscribers: 4.5m

GloZell shot to fame when her hilarious Cinnamon Challenge video went viral in 2012. It's racked up tens of millions of views and half a million-plus likes.

She's been sharing humorous videos on her channel with her millions of subscribers since 2008, and even interviewed Barack Obama in a YouTube Livestream hosted at the White House in 2015. She's slowed her upload pace considerably since her mid-2010s peak, but she's still around – she appeared on Food Network's Worst Cooks in America in 2025 and posted about the experience on her channel. Basically, YouTube changed her life, even if these days it's just one part of a broader career.

19. Liza Koshy

 

Subscribers: 16.6m

Liza began her career on Vine in 2013, before switching to YouTube. She's now an actress, TV host and comedian who has increasingly moved into film and television – recent credits include the Naked Gun reboot, animated series Primos and a lead role in Family Affair (2024).

She still ranks as one of the most popular female YouTubers, with over 16 million subscribers and combined views across her two channels well past a billion, even though she now uploads far less frequently than during her YouTube-first years. She's received four Streamy Awards and was named to the 2019 Forbes 30 Under 30 Hollywood & Entertainment list.

Black Female YouTubers

 

20. Nyma Tang

 

Subscribers: 1.3m

Born in Ethiopia to South Sudanese parents in 1991, Nyma Tang moved to the US as a child and later launched her online career with YouTube series The Darkest Shade, in which she reviewed the darkest shades of products from different make-up brands. One of the key reasons she started this series was to highlight the under-representation of deeper skin tones within the beauty industry.

Nyma remains a well-known beauty vlogger and activist, and her 1.3 million subscribers continue to support her fight against discrimination.

21. Patricia Bright

 

Subscribers: 2.7m

Former investment banker Patricia Bright is, quite fittingly, a ray of sunshine in our lives, and the lives of the rest of her 2.7 million subscribers. The Brit is a total all-rounder: she's been giving us advice on everything from fashion to beauty to home interiors for over a decade, and, to date, has racked up nearly 400 million views.

Patricia has posted much less frequently in recent years – she's discussed "why she stopped posting" as regularly on a recent podcast appearance – but she remains a wife, a mum, and a critically-acclaimed author: check out her motivational book Heart and Hustle: Use Your Passion. Build Your Brand. Achieve Your Dreams.

22. Lyn Allure

 

Subscribers: 424k

On her channel, Lyn Allure discusses self-improvement, entrepreneurship, financial literacy, personal finances and all things money – from making it in life to saving and investing. Her series Good Girl Gone Boss looks at side hustles, money management, the law of attraction, personal development and more; essentially, the series is about transitioning from being an employee to becoming your own boss full time.

Lyn's upload schedule has become more irregular in recent years, though her wider business – memberships, workshops and a budget workbook – is still up and running. Her 424,000 subscribers are testament to the following she built at her peak.

Asian Female YouTubers

 

23. Weylie Hoang

 

Subscribers: 1.75m

Weylie Hoang is a Chinese-American vlogger in her early 30s who describes herself as, 'the sister you never had… or the sister you never wanted'. Most of her content is lifestyle-based, from food to fitness, but she also talks about her relationship, mental health and her quest to learn Chinese.

Having grown up Chinese-American, Weylie uses her story to encourage her 1.75 million subscribers to embrace their culture, whatever that may be. She and partner Wah Nguyen also run a joint channel, WahlieTV, with a further 400k+ subscribers. Now that's an inspiring way to use a platform.

24. Jenn Im

 

Subscribers: 1.75m

Weylie Hoang is a Chinese-American vlogger in her early 30s who describes herself as, 'the sister you never had… or the sister you never wanted'. Most of her content is lifestyle-based, from food to fitness, but she also talks about her relationship, mental health and her quest to learn Chinese.

Having grown up Chinese-American, Weylie uses her story to encourage her 1.75 million subscribers to embrace their culture, whatever that may be. She and partner Wah Nguyen also run a joint channel, WahlieTV, with a further 400k+ subscribers. Now that's an inspiring way to use a platform.

25. Hana Lee

 

Subscribers: 319k

Hana Lee does everything from styling videos based on her favourite anime characters to fun make-up inspired by the 'mean girl' and 'nice girl' tropes from K-drama.

Hana also loves K-Pop and is learning Korean. She's still uploading roughly weekly, keeping her audience of 319,000 subscribers well fed with new content.

26. Mayuko Inoue

 

Subscribers: 535k

California-based Mayuko Inoue built her channel as a Japanese-American vlogger and software engineer, having worked at Netflix and a handful of Silicon Valley companies. In other words, she's super cool.

Mayuko's channel has been quiet for a couple of years now – her more recent bio describes her as an "iOS Engineer at Apple… ex-YouTuber", suggesting she's shifted back to software engineering as her main focus. Her back catalogue – covering everything from 'Fostering Creativity as an Asian American' to 'What Does "Senior" Software Engineer Mean?' – is still there for her almost 535,000 subscribers to enjoy.

British Female YouTubers

 

Who are the Brits you should be liking and subscribing to? Well, there’s quite a few. Our little nation stands up well in the world of YouTube.

27. Carrie Hope Fletcher

 

Subscribers: 624k

Carrie is a West End star, singer-songwriter, musician, author and lifestyle YouTuber whose subscribers love her candour and attitude. Since her time in Andrew Lloyd Webber's Cinderella (which closed in 2022), she's played Queen Elizabeth in The Crown Jewels, starred as Jovie in Elf the Musical opposite her husband Joel Montague, led the UK/Ireland tour of Calamity Jane, and is currently starring as Jenna in the Waitress UK/Ireland tour from March 2026. She's also taken her own solo show, The Ghost Light Tour, around UK cathedrals, and published a new children's book in 2024.

Alongside theatre-centric videos, Carrie keeps her 624,000 subscribers entertained by discussing fashion, literature, self-care, marriage and, more recently, motherhood – she and Joel welcomed daughter Mabel in March 2024.

28. Georgia Marie

 

Subscribers: 225k

Now in her early 30s, Georgia Marie is a creator who loves sharing stories from history (most of them, lesser-known) as well as unsolved true crime cases. Different, right?

Each video is feature-length and Georgia is a great storyteller, no matter if the story is spooky, awe-inspiring or mysterious. Her upload pace has slowed a little, but her channel is still active for her 225,000 subscribers.

29. Niomi Smart

 

Subscribers: 1.45m

Niomi built her name on plant-based lifestyle content, and her channel has since broadened out into wellness, spirituality and personal growth more generally, alongside her long-running interest in wellness, everyday recipes, healthy food swaps, organic make-up and sustainable fashion.

One of Niomi's most viewed series is What I Eat in a Day. These vlogs have been filmed everywhere from LA to Bali to Thailand, and it's always interesting to see how she finds tasty food everywhere across the globe.

30. Rose and Rosie

 

Subscribers: 970k

Married couple Rose and Rosie are on a mission to dispel myths surrounding the LGBTQ+ community as they talk about their lives, play video games and make up songs. They marked ten years together in 2025 and have since become parents to two children, with their content shifting accordingly towards family life alongside their usual mix of relationship talk and comedy.

It's impossible not to love Rose and Rosie's warm, honest approach, especially when it comes to sex and relationships. They also run vlogging channel The Roxetera (around 475,000 subscribers) and a gaming channel called Let's Play Games.

Female Gamers on YouTube

 

31. SSSniper Wolf

 

Subscribers: 35m

Lia – aka SSSniperWolf – has around 35 million subscribers to her gaming channel, launched in 2011. In case you're wondering, the name SSSniperWolf came from Sniper Wolf: the name of one of the main antagonists and bosses of Metal Gear Solid.

SSSniperWolf's tips for YouTube success? 'Don't do it to make money. You should genuinely care about your audience and want to make people happy, entertain them, and help them escape from any problems they may have that are bothering them.' Worth noting: she's also been in the headlines for a few less positive reasons in recent years, including an ongoing legal dispute with her estranged husband over their shared company and a 2025 FTC settlement tied to undisclosed paid game promotions – a reminder that, love her or not, she's one of YouTube's most talked-about creators for reasons beyond subscriber count. Find out how to follow in Lia's footsteps with tips on the best gaming software.

32. iHasCupQuake

 

Subscribers: 7.1m

Tiffany Herrera is a famous gamer, better known by her YouTube handle, iHasCupquake. Guinness World Records still lists her as the holder of the "Most Popular Female Games Broadcaster on YouTube" title (their own published figures for the record date back to 2017 and haven't been refreshed, so her real numbers are considerably higher than what's shown there). She's since amassed over 3 billion views.

iHasCupquake has over 7 million avid subscribers, and continues to post regularly. In other words, she's a hard worker who is reaping the benefits of the effort she's put into her channel.

33. LD Shadow Lady

 

Subscribers: 7.5m

Looking for the best female Minecraft YouTuber? Check out British gaming girl Elizabeth Dwyer, who originally created a channel to perfect her Call of Duty skills. Of course, that's before she discovered Minecraft and became fascinated by the game's endless possibilities.

Lizzie ended up developing her own games within the Minecraft universe and has clocked up over 3.6 billion total views from her 7.5 million subscribers along the way. After a quieter spell, she returned with a new "Forever World" series in 2025/2026, so she remains an active fixture of the Minecraft YouTube scene.

34. GamerGirl

 

Subscribers: 5.9m

Now 19 years old, GamerGirl remains one of the most successful Minecraft-turned-Roblox vloggers around, having built her channel since she was a young teenager.

Karina Kurzawa was born in Canada in 2007, and established her YouTube channel at the age of nine. Karina started out by reviewing toys, food and other things she found interesting, but, as we know, it was gaming vlogs – now spanning both Minecraft and Roblox – where she found her success.

Political Female YouTubers

 

35. Contrapoints

 

Subscribers: 1.9m

Virginia-born Natalie Wynn – better known by her YouTube alias, Contrapoints – has made a name for herself by sharing her political and philosophical views online. She's covered everything from race to gender to sexuality in her vlogs that have helped her reach almost 120 million views.

Natalie began making YouTube content back in 2008 when she was 20 years old, and most of her original videos focused on her atheist views. But it wasn't until 2016 that she adopted the Contrapoints identity and started to challenge norms and popular notions. A decade on, Natalie has managed to pique the interest of nearly 1.9 million people who now count themselves Contrapoints subscribers.

Round-Up: Top 10 Female YouTubers

 

So, who are our favourite female YouTubers? Who do we think you should be subscribing to right now? Who is doing it like no one else? Find our list of the top 10 female YouTubers below (listed in no particular order):

1. NikkieTutorials
2. Huda Kattan
3. Patricia Bright
4. iHasCupquake
5. Yoga with Adriene
6. Georgia Marie
7. Carrie Hope Fletcher
8. Rosanna Pansino
9. Nyma Tang
10. Jenn Im

It’s Your Turn to Become a YouTube Sensation

 

So, now you’ve explored our list of the best female YouTubers, it’s time to have a go yourself! Make sure you’ve got all the right equipment and software – and, of course, don’t forget your background music!

Whether you think you’ve got a shot at becoming a successful gaming YouTuber, travel YouTuber or fashion and beauty YouTuber, we’ve got the music that’ll make your project sing. The best way to discover our ever-expanding catalogue? By browsing our playlists that range from Classical Collection to Kick-Ass Women.