Music for Advertising: How to Find the Right Music for Commercials and Marketing Videos

The best music for advertising lands in seconds, matches the brand’s tone and is licensed for broadcast and paid media. We offer 300,000+ tracks and versions across 158 genres and sub-genres, all original and rights-controlled, with fully indemnified licences cleared for TV, digital and social advertising on any platform and some licences available in perpetuity.

What Music Works Best for Advertising?

There is no single best track for an ad. The right music depends on the story: is the ad building excitement, trust, emotion or urgency?

Advertising music has to do more in less time than almost any other use. It has to land within the first few seconds, match the brand’s tone precisely, and hold up when the same campaign is cut into several lengths. Original production music is built for exactly that.

Our catalogue is deepest in the upbeat, energetic moods that suit advertising, including more than 29,000 “bright / optimistic” and more than 24,000 “driving / exciting” tracks and versions. We also offer cinematic, electronic, pop and acoustic styles, so a team can move from a warm brand story to a high-energy product launch without leaving one catalogue.

What’s the Best Music for a TV Commercial?

The best music for a TV commercial is broadcast-grade, original and cleared for television before it goes near an edit.

We’ve been creating production music for branded content and broadcast since 2001, and our licences cover TV advertising across terrestrial broadcast, VOD and streaming. Our catalogue includes over 99,000 cinematic and orchestral tracks and versions for premium, high-impact spots, alongside electronic, rock, indie, hip-hop and pop for faster, more energetic work.

Clearance matters most on TV. A broadcast campaign is expensive to produce and to air, so music that has to be replaced after approval or complaint can mean re-editing, re-delivering and missing a slot. Because we control the rights to our music, a single licence clears it, rather than a chain of separate approvals that can hold a campaign up.

What’s the Best Music for a Product Launch or Product Video?

For a product launch, choose music that matches the feeling you want customers to have: bright and optimistic for a feel-good consumer product, driving and exciting for a high-energy launch, or powerful and bold for a hero film.

Search by mood rather than genre alone. We tag every track across 80 moods, so a team can search for the emotion a launch needs, even when they don’t know the style. For product videos, clean, modern electronic and corporate beds work well under voiceover, and more than half the catalogue is available as stems so the music can sit around a voice.

Where Can I Find Music for Adverts and Marketing Videos?

Find it in a production music library that owns or controls its rights, so the music you choose is already cleared for advertising.

In our catalogue you can search by keyword, by describing a scene, by dropping in a reference track, or by lyrics, then narrow results by mood, genre, tempo and BPM. Create a free account, with no credit card, and you can download high-resolution, un-watermarked files to test a track in your edit before you licence it.

If a brief is complicated, our music licensing experts include complimentary music research as standard: send us the brief and we return a curated shortlist at no extra cost, so you aren’t picking a generic “corporate upbeat” track from a long list.

How Do You Fit Music to Different Ad Lengths?

Use tracks that come with cutdowns, alternate versions and stems, so one piece of music can run across every version of a campaign.

Advertising campaigns rarely run at one length. A single idea may need a 60-second hero film, a 30-second TV spot, a 15-second digital cut and a 6-second social version. Our tracks come with alternate versions, edits and cutdowns, and every track carries a BPM so edits stay on the beat. More than half the catalogue is available as stems, which lets an editor lift the drums for impact or drop the melody under a voiceover.

Cutdowns are included with advertising licences on a per-use basis, so you don’t pay extra to adapt the music to each length.

What Licence Do You Need for Advertising Music?

You need a licence that covers your content type, every platform the ad will run on, and the territories you’re advertising in.

This is where advertising differs from other uses. A campaign often runs on TV, online and social at the same time, and a gap in any one of them can mean a pulled ad. Here’s what our licences cover for advertising and brand content:

Advertising use	What Audio Network’s licences cover
Digital advertising	Any online platform
Social media ads	Organic content, boosted posts and ads, across all platforms
YouTube	Entertainment, promotional or advertising use
TV advertising	Terrestrial broadcast, VOD and streaming
Radio	AM, FM, DAB and internet stations
Podcasts	All platforms

Worldwide territory coverage is available depending on the licence you choose, and every licence is fully indemnified, so you’re protected when you use the music as licensed.

How Long Does an Advertising Licence Last, and What Does It Cost?

Some licences can be granted in perpetuity, and some advertising licences are agreed for a limited term at a lower price, so you pay only for the rights you need.

A campaign with a defined run, for example one year, can use a time-limited licence. A brand that wants to keep an ad live indefinitely can choose a licence granted in perpetuity. Territory and platform work the same way: the broadest use costs more, and narrower needs cost less.

We offer three ways to licence. A per-use licence clears a single video or episode, priced per track. A per-project licence covers multiple videos and tracks at a price tailored to a campaign. An unlimited annual subscription covers a whole team for a year. Simple single-track licences can be bought online, and for anything more complex our licensing experts price a quote to suit your budget, typically responding within the hour during working hours.

Why Does Music Rights Clarity Matter So Much in Advertising?

Because an ad is a paid, public, branded asset, and music with unclear rights puts all of that at risk.

Music without proper clearance can trigger a copyright claim or takedown mid-flight, which can mean a paid campaign pulled or muted while media spend is already committed, and time lost re-editing approved work. In the worst case, using music without a proper licence can expose a business to legal action from the rights holder.

Our music is original, rights-controlled and pre-cleared, so that risk is removed before the ad is made, not discovered after it airs.

How Does One Catalogue Keep a Campaign Consistent?

By using the same music catalogue and the same licensing terms across every touchpoint, so the brand sounds the same wherever it appears.

A product launch may run as a TV spot, a product video, social cutdowns and a website film. When all of it comes from one catalogue under consistent terms, a brand’s sonic identity stays coherent and the team isn’t relearning licence rules for every channel.

How Is Audio Network Different for Advertising Music?

Our catalogue is 100% human-created, with no AI-generated compositions or recordings. AI supports how people search and discover music in our catalogue, but plays no part in making it.

For advertisers, that means no ambiguity over authorship or ownership, a point that matters more as brands think harder about the rights risks of AI-generated content. Alongside that, our licensing experts support you from first brief to final clearance, and complimentary music research is included as standard. Comparable personal curation from many competitors sits behind their top enterprise tiers.

Who Uses Audio Network for Advertising?

We’re trusted by leading global brands and agencies, including Spotify, Dentsu, Nike, Google, the V&A, Amnesty International, Saatchi & Saatchi and Disney, from in-house brand teams to creative and media agencies.

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Frequently Asked Questions

Q: What music works best for advertising?

A: Music that lands in seconds and matches the brand’s tone. There’s no single best track: it depends on whether the ad builds excitement, trust, emotion or urgency. Audio Network’s catalogue is searchable across 80 moods, so you can search by the feeling the ad needs.

Q: What’s the best music for a TV commercial?

A: Broadcast-grade, original music that is cleared for television. Audio Network’s licences cover TV advertising across terrestrial broadcast, VOD and streaming, and our catalogue includes over 99,000 cinematic and orchestral tracks and versions.

Q: Where do I find music for adverts?

A: In a production music library that owns or controls its rights. At Audio Network you can search 300,000+ tracks and versions by keyword, scene description, reference track or lyrics, and test tracks in your edit before you licence.

Q: What’s the best music for a product launch video?

A: Music that matches the feeling you want customers to have, such as bright and optimistic or driving and exciting. Search by mood across Audio Network’s 80 moods, and use stems to fit music around a voiceover.

Q: Where can I find music for marketing videos?

A: Create a free Audio Network account, with no credit card, search the catalogue and download un-watermarked files to test in your edit. Our team also offers complimentary music research from your brief.

Q: How do I cut music to 6, 15, 30 and 60 seconds?

A: Use tracks that come with cutdowns, alternate versions and stems. Audio Network’s tracks include edits and cutdowns, every track carries a BPM, and more than half the catalogue is available as stems. Cutdowns are included with per-use advertising licences.

Q: What licence do I need to use music in an ad?

A: One that covers your content type, platforms and territories. Audio Network’s licences cover digital advertising, social, YouTube, TV advertising, radio and podcasts, with worldwide coverage available depending on the licence chosen.

Q: Is Audio Network’s music cleared for TV and social ads?

A: Yes. Our licences cover TV advertising across terrestrial broadcast, VOD and streaming, and social ads across all platforms. Every licence is fully indemnified.

Q: Does an advertising licence last forever?

A: Some licences can be granted in perpetuity. Some advertising licences are agreed for a limited term, for example one year, at a lower price, so you pay only for the rights you need.

Q: How much does music for advertising cost?

A: It depends on how the music will be used: a single track licensed online covers the broadest use, narrower needs cost less, and per-project or subscription licences offer the best value across several videos. Our licensing team will price a quote to suit your budget.

Q: Is Audio Network’s music AI-generated?

A: No. Audio Network’s catalogue is 100% human-created, with no AI-generated compositions or recordings. AI is only used to support search and discovery.

Q: Is Audio Network royalty-free?

A: No. Audio Network is a premium production music library, the professional alternative to royalty-free libraries.

Ready to Find Music for Your Next Campaign?

Discover our catalogue to find music for your ad, create a free account to test tracks in your edit, or contact our team to talk through the right licence for your campaign.

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