FEATURED

THE HISTORY OF WOMEN IN ADVERTISING

THE HISTORY OF WOMEN IN ADVERTISING

Contents
    Add a header to begin generating the table of contents

    How is gender represented in advertisements? Well, men, on the whole, have been illustrated as strong, intelligent and hard-working, but we can’t say the same for women.

    In today's world, women are - more often than not - empowered by the media. However, this wasn't always the case.

    So, what was the role of women in advertisements?

    Not so long ago, sexist ads encouraged women to be two things: a man’s maid and accessory. Even after they helped keep the world running during World War I and II, women were still regarded as passive and inferior.

    And what percent of advertising is targeted at women? According to a 2019 study by The Economic Times, 58% of contemporary adverts target women versus the 38% that target both genders.

    So read on to find out more about the history of women in advertising, and all about how commercials went from portraying women as passive housewives to celebrating kick-ass women.

    The Portrayal of Women in Advertising

    Early 20th Century

    Before the first TV ad aired in 1941, print and cinema advertisements were two of the most effective ways for advertisers to promote their products to a wide-ranging audience.

    Print Advertisements

    In 1908, Henry William Hoover founded his namesake brand in Ohio, USA.

    As you may already know, he worked with James Murray Spangler – inventor of the upright vacuum cleaner – to mass-produce Hoover vacuum cleaners.

    By the 1920s, a Hoover vacuum cleaner was recognised across the USA as a household essential. And the narrative that the brand’s print advertisements pushed to promote their cleaning device was that a Hoover was a woman’s greatest desire.

    It was commonplace to find Hoover print ads accompanied by captions such as, ‘Don’t disappoint her again this Christmas. Give her a Hoover’, 'Give her a Hoover, and you give her the best’, and, 'The Hoover will safeguard her pride in a clean home.’

    Early 20th Century ads like this depicted the average woman as a domestic servant whose only desire in life was to keep a tidy home to please her husband.

    sexist ad

    Photo Credit: http://www.witness2fashion.wordpress.com

    Cinema Advertisements

    During the 1930s, cinemas started to pop up everywhere, and some of the most seminal films in cinematic history made their debut, such as The Wizard of Oz and Snow White and the Seven Dwarves.

    For advertisers, the advent of cinema meant a captive audience to promote their wares to.

    One example of a 1930s screen ad is ‘A Film Mystery’ by Dreft, which follows a character called Mrs Smith who is found in the kitchen. When viewers meet Mrs Smith, she is washing up at the sink.

    The narrator recommends that, like Mrs Smith, viewers should start using Dreft detergent when washing dishes and glasses.

    This is just another example of how, during these times, women were viewed as nothing more than housekeepers.

    Watch this and more 1930s ads below.

    1940s-1950s

    Televisions were becoming increasingly common during the 1940s-1950s, to such an extent that the majority of people in western countries owned a television by the end of the ‘50s.

    Naturally more and more advertisers capitalised on this new audience, investing in the production of screen advertisements.

    Less fortunate was the fact that - despite women assuming men’s roles during WW2 – these adverts were littered with sexist stereotypes.

    In the selection of 1940s ads below collated by NowThis News, there’s one obvious throughline: women need to live up to men’s standards.

    1960s

    Coca-Cola Commercial (1961)

    In 1961, Coca-Cola recruited actress Connie Clausen to star in its TV ad that pivoted around an outlandish theory: Coke keeps you thin. “There’s no waistline worry with Coke you know,” says Clausen, before she dives into the reasons why she drinks the soft beverage to keep her body in check.

    Even putting the dubious science to one side, it’s a damaging message to send women that their worth is intrinsically linked to their physical appearance.

    If we have to look for a silver lining though, at least its protagonist is a career-driven woman, rather than a housewife chained to the kitchen sink.

    1970s

    Tab Cola Commercial (1972)

    During the 1970s, it felt as though there was real progress in terms of tackling gender inequality in media and advertising.

    Take this female-led 1972 Tab Cola commercial, for example: there’s not a man, kitchen or cleaning product in sight. However, the advertising world had found another to exploit women: the male gaze.

    Women (like the one seen in this ad) were sexualised to entice men to buy the product or service being promoted.

    1980s

    Martini Commercial (1981)

    Women being subject to the male gaze was an even greater issue during the 1980s; after the decade of liberation, women would often appear in ads wearing skimpy outfits for the pleasure of men.

    Case in point: Martini’s 1981 roller waitress commercial. Are there any redeeming features? Well, it does show a modestly-dressed woman as part of an important board meeting… We’ll take what we can get.

    1990s

    Bounty Commercial (1990)

    Sex sells was very much the motto of the 90s and advertisers found new and inventive ways to feature half-naked women in their commercials.

    For instance, this Bounty ad takes viewers to an exotic beach, inviting them to “taste paradise” whilst staring at a bikini-clad woman.

    But there is one way in which this commercial differs from the Martini ad that aired a decade prior: Bounty also included a half-naked man for the benefit of the female gaze. Yes, it was time for ladies to take a look too.

    2000s

    Gillette Venus Commercial (2000)

    Just after the turn of 2000, Gillette released their Venus commercial that promised women they would feel like a goddess if they used the brand’s new line of razors.

    It is discernible from the offset that the ad aims to encourage women to shave their legs for themselves, not to impress men.

    This concept is confirmed when the female narrator says, “That’s something all goddesses are entitled to,” when discussing smooth skin. Men, who?

    2010s

    John Lewis Commercial (2010)

    In 2010, department store chain John Lewis celebrated women with its advert that took viewers from baby to old lady to the sound of Fyfe Dangerfield’s cover of Billy Joel’s ‘She’s Always a Woman’.

    Emotional and powerful, the ad reminded the people at home that women are the glue to all aspects of life.

    Women and Advertising: The Takeaway

    If you successfully digested all of the information above, you’ll be well aware of the progress made in advertising over the last century.

    In summary, women were once mistaken as the weaker gender but, finally, advertisers have acknowledged that – as Beyoncé puts it – girls run the world.

    Keen to read more about women in the media? We can guarantee you’ll find something worth reading over on The Edit. Interested in film? Have a read of the best female directors and the most extraordinary female activists in music.

    Or if you prefer to spend your time scrolling through YouTube, you check out our piece on the best female YouTubers.

    Inspired to improve your own advertising campaigns? Dive into our vast catalogue of original music, perfect for taking your message to wider audience. Discover our production music playlists today.

    Need Music for Your Project?

    At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

    This page was updated 23/05/2024.

    THE HISTORY OF WOMEN IN ADVERTISING Read More »

    THE BEST INDIE BACKGROUND MUSIC OF ALL TIME

    THE BEST INDIE BACKGROUND MUSIC OF ALL TIME

    Contents
      Add a header to begin generating the table of contents

      Whether you’re the co-host of a lifestyle podcast, directing a space-western flick, creating a television advert or something else entirely, indie music may just be the thing you need to add a little colour to your next project.

      It’s a wide-ranging genre of music with something for everyone, meaning we might just have the perfect track to take your production to the next level.

      Below, we explore some of the best indie background music tracks in our catalogue.

      Rather explore our collection of indie background music for yourself? No worries. Visit our indie discovery page to start your journey.

      Dreamy Indie Background Music

      If you’re anything like us, then you listen to indie music for escapism; in other words, you expect the raspy vocals, wholesome instruments and silky rhythms to transport you to another world.

      For obvious reasons, we like to call these songs dreamy indie music tracks.

      Here are our top three dreamy indie background songs:

      ‘Live Like The Kids’ - Samuel Johnson, Laura Robertson & Luke O'Dea

      Johnson, Robertson and O’Dea’s ‘Live Like the Kids’ is dreamy and then some.

      Fizzy synths and warm guitars come together to trigger nostalgia for summer days gone by.

      ‘China Shop’ - Cody Page

      Dreams are often unexpected – they take you from one absurd situation to the next.

      Brooklyn-based producer Cody Page encapsulates the mystery of the dream world in his psychedelic dreamy indie hit ‘China Shop’.

      ‘Eruptions’ - Tom Peters & Gavin Harrison

      If ‘Eruptions’ by Peters and Harrison was a dream, it would be overflowing with emotion.

      Piano and strings amalgamate to evoke all the feels in this dreamy indie track.

      Aggressive Indie Background Music

      Indie is innately feisty as it goes against the grain to evoke authentic responses from the listener.

      However, some of our indie background tracks possess a little more edge than others.

      Here are our top three aggressive indie background songs:

      ‘Teeth Marks’  - Cahir O'Doherty

      Cahir O’Doherty’s punchy track ‘Teeth Marks’ is a whirlwind listen: it lifts you off your feet and sends you straight into oblivion.

      How? By pairing hard-hitting male vocals with epic guitars in a manner redolent of the 90s indie scene.

      ‘Don’t Remember Last Night’ - Julian Emery & Adam Noble

      As the name suggests, Emery and Noble’s ‘Don’t Remember Last Night’ is the musical equivalent of that mental rewind you do after waking from a messy night.

      Needless to say, it’s a sensation that’s much more fun to experience in audio form.

      ‘Fight For Who I Am’ - James Pickering & Matthew Clark

      Aggressive indie music is ideal for channeling anger, as it’s essentially a safe way of throwing fists.

      ‘Fight For Who I Am’ by Pickering and Clark is a song that empowers you like no other.

      Quirky Indie Background Music

      Indie music emanates from those artists on the outskirts of the mainstream who have something a little more eccentric to offer than most.

      But those who favour an especially idiosyncratic sound fall into the quirky indie music box – a space where anything goes.

      Here are our top three quirky indie background songs:

      ‘Free Yourself’ - Lorenzo De Feo & Matthew Wells

      You may not necessarily associate indie music with the dancefloor until you hear De Feo and Wells’ ‘Free Yourself’.

      This electro-indie track is groovy and addictive; it mixes bouncy drums, hooky synths and sunny vocals.

      ‘No More Heartache’ - Lorenzo De Feo & Matthew Wells

      Another De Feo and Wells track that totally rocks our world is ‘No More Heartache’.

      The reflective song unites bold guitars, otherworldly synths and soaring male vocals in the most unusual yet enticing way.

      ‘Smooth Service’ - Josh Oliver

      Josh Oliver’s ‘Smooth Service’ is essentially the indie version of a lullaby, something we’re totally into.

      Male vocals and mellow guitars make for a song that twinkles like the stars in the sky. Who knew indie music could be so tranquil?

      Moody Indie Background Music

      As you can already tell, the indie music genre is multifaceted, and one of the more popular aspects of the genre is the more moody side.

      We’re talking the kind of tracks that are sour and occasionally sulky in that too-cool-for-school kinda way – gloomy vocals, stormy percussion, pensive strings and euphoric beats included.

      Here are our top three moody indie background music tracks:

      ‘Cult Leader’ - Paddy Conn & Angelina Dove

      Paddy Conn and Angelina Dove’s ‘Cult Leader’ is quintessential moody indie music.

      Led by temptress-style vocals, the haunting, slightly trippy song pushes the listener down the rabbit hole and into Wonderland.

      ‘Don’t Wait Up’ - Andy Huckvale

      Moody indie music isn’t necessarily down in the dumps – take, for instance, Andy Huckvale’s ‘Don’t Wait Up’.

      The singer brings a little energy to the track by pairing his melancholic vocals with a sunny beat to create a unique sound.

      ‘Bury Your Heart Here’ - Nick Kingswell

      Occasionally, moody indie music has a country-folk twang. We guess it makes sense considering that both sub-genres are contemplative.

      Exhibit A: Nick Kingswell’s soft, heartfelt ‘Bury Your Heart Here’, a track led by engaging male vocals and storytelling strings.

      Upbeat Indie Background Music

      There’s something truly refreshing about an upbeat indie music track: they're the music equivalent to a cold beverage on a hot day.

      What exactly is an upbeat indie song? More often than not, they consist of upbeat rhythms layered under indie vocals and instruments.

      Here are our top three upbeat indie background music tracks:

      ‘I Believe The Dark’ - Aidan Hogg & Liam Quinn

      Aidan Hogg and Liam Quinn’s ‘I Believe The Dark’ is a dance-inspired upbeat indie music track that’s thrilling from beginning to end.

      Bright synths and intense male vocals fuse in a way that allows the listener to forget all of their troubles.

      ‘In the Dead of Night’ - Julian Emery, Cenzo Townshend & James Irvin

      From the get-go, Emery, Townshend and Irvin’s ‘In the Dead of Night’ throws the listener into the deep end with its hair-raising percussion and boisterous vocals.

      Now, that’s how you do an upbeat indie track.

      ‘Gonna Make You Notice’ - Tristan Ivemy

      ‘Gonna Make You Notice’ by award-winning indie-rock producer Tristan Ivemy is an upbeat indie song that manages to live up to its name with its authoritative male vocals, dynamic guitars and strapping percussion.

      Don’t you just love a track that demands your attention?

      Best Indie Background Music – Inspiration From The Movies

      Wanting more inspiration?

      Below, we take you on a trip through the musical world of movies and explore some of the best indie background music used in famous films. Let's take a look!

      (500) Days of Summer (2009)

      An excuse to talk about our favourite romance? We’ll take it! Especially since the indie soundtrack to Marc Webb’s (500) Days of Summer is one of our favourite aspects of the film.

      In fact, indie-rock is one of the reasons why Tom (Joseph Gordon-Levitt) and Summer (Zooey Deschanel) fall in love with each other.

      During the film’s iconic lift scene, Summer overhears Tom listening to The Smiths’ ‘There Is A Light That Never Goes Out’ through his headphones.

      She proceeds to grab his attention by announcing that she’s a fan of the English rock band. From this moment on, Tom becomes infatuated with Summer. Oh, how we love a diegetic music moment.

      Drive (2011)

      Nicolas Winding Refn’s Drive is a masterpiece, and so is its soundtrack.

      By far the most memorable music moment from the film is the opening credits scene that introduces us to the setting (Los Angeles), the main character Driver (played by Ryan Gosling), and the vibe (very electro-80s).

      Kavinsky’s ‘Nightcall’ ties all of the elements of the opening scene together in a way that grips viewers and encourages them to stick around to find out more about the mysterious, titular anti-hero.

      Plus, the song's lyrics – particularly the line that goes, “There’s something inside you, it’s hard to explain” – provides viewers with a hint that there are many layers to Gosling’s character.

      Lost in Translation (2003)

      Back in the ‘00s, there was an infectious indie-rock spirit that seeped into a range of productions, including Sofia Coppola’s 2003 silver screen sensation Lost in Translation.

      For the movie that pivots around Bill Murray’s character Bob and Scarlett Johansson's character Charlotte, Coppola worked with music connoisseurs Kevin Shields, Brian Reitzell and Roger Joseph Manning Jr. on the movie’s soundtrack.

      For the memorable final scene of the film, Coppola and co. opted for The Jesus and Mary Chain’s ‘Just Like Honey’.

      The indie music track exaggerates the emotions of the two characters in this touching moment; thus, viewers walk away from the film feeling all kinds of emotions. The influence indie music can have over our feelings is quite something.

      Looking to Read More About Music?

      If you enjoyed reading up about music, don’t stop here! Visit The Edit to discover inspiration, expertise and news stories, all of which put music at the forefront and centre.

      Right now, our readers are learning about the history of women in music and finding out which flicks made it to our list of the best hip hop movies.

      Alternatively, you could head on over to our discover page to, well, discover our expansive selection of playlists. From love to hip hop beats to kick-ass women, there really is something for everyone.

      Need Music for Your Project?

      At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

      THE BEST INDIE BACKGROUND MUSIC OF ALL TIME Read More »

      THE HISTORY OF WOMEN IN FILM

      THE HISTORY OF WOMEN IN FILM

      Contents
        Add a header to begin generating the table of contents

        How are women represented in the film industry?

        Reflecting the world we live in, contemporary feature films are filled with kick-ass women of all ages, races and backgrounds, but sadly that hasn’t always been the case. Unlike men, women had to fight for positive representation in the media.

        In the early days of cinema, films would regularly rely on female archetypes that portrayed women as weak, inferior or unintelligent.

        Take the damsel in distress archetype, for example – a character who requires the male protagonist to save her from the villain. She simply exists to serve as the hero’s prize and burden. Degrading, right?

        Below, we take a look at the history of women within film, and unpack the gender inequality that still exists in the film industry.

        Women’s Roles in Movies

        The 1920s: Applause (1929)

        Rouben Mamoulian’s Applause was a film produced during the early years of sound films.

        The story follows a burlesque star called Kitty Darling who sends her daughter to a convent to distance her from the burlesque scene.

        After becoming an alcoholic and being mistreated by men, Kitty dies from a drug overdose, and April becomes a burlesque dancer. Apparently, it was inevitable that Kitty’s daughter would follow in her footsteps.

        The film may be female-led, but, unfortunately, both women are illustrated as objects of desire, reflecting society’s views at the time.

        The 1930s: King Kong (1933)

        In 1933, Cooper and Schoedsack’s influential monster film King Kong made its debut. And aside from the titular giant ape, Ann Darrow is considered the most prominent character in the movie.

        Sounds like a win, right? Wrong. Darrow is King Kong’s damsel in distress.

        Kidnapped by both the monster and the natives of Skull Island, Ann Darrow’s character is portrayed as a helpless woman who requires the help of men – such as filmmaker Carl Denham – to save her.

        The 1940s: The Red Shoes (1948)

        The Red Shoes – a 1948 British drama film, written, directed and produced by Michael Powell and Emeric Pressburger – pivots around a young, aspirational ballerina called Vicky Page.

        Of course, with this being the 1940s, there’s a patriarchal catch: she must choose either her career as a ballerina or her budding relationship with the young composer, Julian Craster.

        The moral of the story? Women can’t have it all. And what happens in the end? Vicky bleeds to death.

        The 1950s: Peter Pan (1953)

        The 1950s was an era of change, and Disney’s Peter Pan reflected this.

        The 1953 animation features an array of female characters, many of which transcend the basic archetypes established in the early 20th century.

        As we’re sure you’re aware, the two key female characters of Disney's Peter Pan are Wendy Darling and Tinkerbell. The former is a kind and intelligent young woman who is both mature and adventurous; the latter is a stubborn and sassy fairy who is loyal and caring at heart.

        And while showing more than one type of woman is a novelty, what isn't new is the fact that both characters need a man (Peter, of course) to save them.

        The 1960s: Batman (1966)

        The first Batman film – simply titled, drum roll please, Batman – came to movie theatres in 1966, starring Adam West as Batman, Burt Ward as Robin and Lee Meriwether as Catwoman.

        Sure, it was a win to see a female anti-hero make it to the silver screen, but, unfortunately, this early depiction of Selina Kyle embodied an ancient archetype: the femme fatale.

        Essentially, this female archetype seduces men towards traps and compromising situations.

        In addition, Meriwether is sexualised throughout the film for the male gaze, from her outfit to the poses she’s directed to assume.

        The 1970s: Alien (1979)

        The 1970s birthed the first female action hero: Ripley, a warrant officer of a spaceship called Nostromo.

        Played by Sigourney Weaver in Ridley Scott’s 1979 sci-fi horror Alien, the character is the hero of the film and the lone survivor. Now, how’s that for bad-ass women?

        But before you get too excited, it’s important to note that we’re still in the 70s here, so things are still not perfect.

        The issue with Ripley’s character is that she is perhaps overtly masculine. From her outfit to her stance, it’s quite evident that screenwriter Dan O’Bannon’s script was gender–blind. So is this really the win for women we first thought it was?

        The 1980s: Indiana Jones and the Raiders of the Lost Ark (1981)

        Steven Speilberg’s Indiana Jones franchise contains some of the best-loved films in the world, and the first chapter – Indiana Jones and the Raiders of the Lost Ark – is widely considered the best.

        What makes it so special? We’d say it’s all down to Jones’ relationship with tough cookie Marion Ravenwood.

        In the 1981 picture, Marion is so much more than just your typical ‘love interest’ – she is a brave, spirited and independent woman who just so happens to develop feelings for the hero.

        Her only downfall? She needs to be rescued a total of six times during the space of one movie. Three words: damsel in distress…

        The 1990s: Mulan (1998)

        Just before the new millennium, Disney released the forward-thinking animation Mulan.

        The film centred on Chinese folk heroine Hua Mulan who disguises herself as a man so that she may take the place of her elderly father in the army.

        The physical and mental strength of Mulan signalled a new age of cinema in which women were allowed to adopt both feminine and masculine attributes.

        It’s just a shame she literally has to pretend to be a man to gain acceptance within the world of combat.

        The 2000s: Kill Bill Franchise (2003-2004)

        Quentin Tarantino’s duology – rumoured to one day become a trilogy – Kill Bill (Vol 1. & Vol 2.)  is one of the most important works of the 2000s. This is a film in which women are proud to be skilled in combat.

        The Bride (the main character, famously played by Uma Thurman) is a certified boss – she is determined yet nurturing, ruthless yet compassionate.

        Save for her violent traits, she was, and still is, a positive role model for women worldwide. She's a mother who can have it all.

        The 2010s: Avengers: Endgame (2019)

        During the 2010s, Marvel Studios reigned supreme. And although women were left behind – or, in Black Widow’s case, sexualised – at the beginning of the universe-building franchise, things felt different by the end of the decade.

        In Avengers: Endgame, women set pace. Sure, there are some cringe-worthy ‘girl power’ moments (who can forget that female team-up scene during the final battle?), but, ultimately, women are paramount to the narrative.

        From Wanda Maximoff almost defeating the big bad (Thanos) to Black Widow’s heroic sacrifice, Avengers: Endgame found myriad ways to remind women that they rule. Plus, it promised a female-focused future for the franchise.

        The 2020s: The Eternals (2021)

        Speaking of Marvel Studio’s female-led future, the studio released The Eternals in 2021 – a film helmed by female director Chloé Zhao that put modestly dressed, powerful and beautiful women at the forefront and centre of the action.

        Yes, powerful women can be beautiful too! And, as the film teaches us, they can also be conflicted, stubborn, disabled, romantic and much, much more. Finally, multifaceted women have come to film.

        Women in The Film Industry: Popular Questions

        Now that we have travelled back to the early days of film, we thought we’d run through the answers to three of the most popular questions surrounding women in the film industry.

        What Percent of Film Directors Are Women?

        According to Variety, 23% of directors are female. And although that still sounds immensely imbalanced, Statista reports that only 4.5% of directors were female in 2018.

        Want to learn more about female film directors? Check out our guide to the best female directors of our time.

        What Percentage of Women Are in the Film Industry?

        As claimed by The Center for the Study of Women in Television and Film, 25% of those working in fundamental, behind-the-scenes film roles were women in 2021. This is another stat that marks an improvement as, in 2020, only 23% were women.

        Who Was the First Female Lead in a Movie?

        Canadian-American actress Florence Lawrence (aka the Biograph Girl) was the first woman to be publicly named as an actress in a film and, seemingly, the first woman to lead a movie.

        Lawrence starred in hundreds of films during the early 20th century, some of which she played the titular character (e.g. O’Yama in D. W. Griffith’s The Heart of O’Yama).

        Women in Film: The Takeaway

        In summary, the representation of women in film has improved over the last century or so. And although there are still frequent glimmers of stereotypes that the industry needs to shake off, it seems there’s a brighter future on the horizon.

        Discover our playlists, or head straight to our new releases for more.

        Need Music for Your Project?

        At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

        THE HISTORY OF WOMEN IN FILM Read More »

        THE HISTORY OF WOMEN IN MUSIC

        THE HISTORY OF WOMEN IN MUSIC

        Contents
          Add a header to begin generating the table of contents

          In the history of music, sisters have always been doing it for themselves.

          The first female composer according to the history books was Kassiani, an 8th Century nun, who composed Byzantine chants.

          However, women have rarely been given the same accolades and recognition as their male counterparts, and have often faced greater challenges to have their voices heard.

          In this overview, we look at who is the most successful woman in music, what percentage of musicians are female, and why it’s still challenging for women to be successful in the music industry.

          Plus, we’ve profiled the most revolutionary, pioneering, influential and unique female artists, composers and producers through history.

          Load up our Kick Ass Women playlist for inspiration as you read…

          Is the Music Industry Female-Dominated?

          How equal is the music industry? The figures are, to say the least, dispiriting.

          The USC Annenberg Inclusions Initiative came to the conclusion that, ‘women are missing in the music industry.’ Their research looked at 900 popular songs on Billboard’s annual Hot 100 charts from 2012 to 2020, together with Grammy nominees within the same timeframe (mainly focusing on Record of The Year, Album of the Year, Song of the Year, Producer of the Year and Best New Artist.)

          Releasing their findings in March last year, the report’s Stacy L. Smith declared that, ‘It is International Women’s Day everywhere, except for women in music, where women’s voices remain muted. While women of colour comprised almost half of all women artists in the nine years examined, there is more work needed to reach inclusion in this business.’

          Women represented just 21.6% of all artists on the Billboard Hot 100 Year-End Charts across the past nine years and only 20.2% of artists on the chart in 2020.

          The 2020 percentage shows that there has been no meaningful and sustained increase in the percentage of women artists in nearly a decade.

          Few women appeared on the chart in duos (7.1%) or bands (7.3%) and were most likely to perform as solo artists (30%). Across 900 songs, the ratio of male artists to female was 3.6:1.

          In 2020, 12.9% of songwriters were women – a ratio of seven men to every one female songwriter.

          Shockingly, across a nine-year sample, 57.3% of songs didn’t feature any women songwriters. If you just take 2020, then 65% of songs didn’t feature a single female songwriter.

          It’s even worse if you’re looking at production: women held only 2% of all producing positions across the 2020 Billboard Hot 100 songs.

          The Recording Academy’s Women in the Mix pledge would seem to have had absolutely zero effect: only four women producers were credited on the 2020 Billboard Hot 100 Year-End Chart — none of whom worked with one of the 38 pledge-takers who had a song on the chart.

          Notably, Ariana Grande was the sole pledge-taker to work with a woman engineer — herself — of those who appeared on the chart. It stands in stark contrast to the levelling up that’s been seen in terms of female film directors in the last few years.

          The gender gap at the Grammys remains enormous, with only the Best New Artist category achieving anything near parity (45.5% of the nominees were women from 2013-2020).

          Women’s share of nominations has increased over the years that the study has been tracking the data, but even in 2021, only 28.1% of all nominees in the five categories studied were women.

          As you’d probably expect, it’s no better within management: the report revealed that of 4,060 music executives surveyed, women made up only 35.3% of C-suite executives.

          How Can the Music Industry Create More Roles for Women?

          In a feature for Rolling Stone, Desiree Perez, the CEO of Roc Nation, suggested:

          • Actively recruiting women for roles, including executive-level jobs
          • Training opportunities to help women advance their careers
          • Encouraging mentoring and support for women already in the field, such as networking events
          • Start open conversations addressing issues of sexual harassment and ageism

          Why Is It Hard for Women in the Music Industry?

          Gender inequality is obviously rife across the industry. Independent digital music distribution company TuneCore’s 2021 survey of 401 women creatives, including artists, songwriters, producers and DJs – mostly from North America and Europe – revealed that a huge 64% named sexual harassment and objectification as a major issue that women face.

          #MeToo may have created a lot of noise, and huge numbers of thinkpieces, but it seems very little has actually changed when it comes to women and music.

          Another challenge that the respondents identified was ageism, cited by 38%. ‘The music industry wants female artists to be young – partly a symptom of the industry’s youth obsession, but also so that women become successful before they are presumed to decide to take on the role of motherhood,’ the study says.

          The study also pointedly concluded that, ‘The issues, challenges and experiences highlighted in this report are not “women’s problems” to be solved just by women in the music industry.’ The Guardian’s Laura Snapes put forward suggestions including ‘a diverse array of female A&Rs and executives imagining more creative futures for women in pop’, together with more support for female rappers. And, taking on the point about men putting their weight behind the issue, ‘male artists stipulating that they will only play events with balanced bills.’

          You can find gender imbalance throughout the whole eco-system of the music industry – we all may be inadvertently being steered towards consuming more music created by male artists.

          Researchers at Universitat Pompeu Fabra in Spain, and Utrecht University in the Netherlands published their survey in 2021.

          Their analysis of 330,000 users’ listening behaviour over nine years showed a clear picture – only 25% of the artists ever listened to were female.

          They revealed that, ‘When we tested the algorithm we found, on average, the first recommended track was by a man, along with the next six. Users had to wait until song seven or eight to hear one by a woman.’

          Journalist Liz Pelly wondered whether streaming culture, ‘Is merely reflective of a relentlessly male-centric status quo, or if streaming is creating a data-driven echo chamber where the most agreed-upon sounds rise to the top, subtly shifting us back toward a more homogenous and overtly masculine pop music culture… Listening patterns are studied by playlist programmers, who privilege songs with high completion rates and delete those with high skip rates.’

          Pelly spent a month listening exclusively to Spotify playlists and analysing the data. She found that 64.5 % of the tracks were by men as the lead artist, with 20% by women and 15.5% relying on collaborations between men and women artists. As she concludes, ‘I had merely been listening to what Spotify told me to listen to by way of its playlists… These playlists overtly contribute to the continued “othering” and marginalising of non-male artists.’

          However, Spotify’s stats for 2021 definitely showed women on a roll and bucking these statistics – globally, the most-streamed song was Olivia Rodrigo’s ‘Drivers License’; Rodrigo also came in at number four, with Dua Lipa’s ‘Levitating’ at number five.

          Rodrigo’s Sour was the most-streamed album, with Dua Lipa’s Future Nostalgia coming in second; Doja Cat’s Planet Her took fifth place.

          A Timeline of Women in Music History

          It’s clear that there’s still a long way to go for the women of the music industry, but that’s all the more reason to celebrate the pioneers, the change-makers and the women who’ve defied expectations, sexism and ageism throughout their music careers.

          Who are the names you need to know?

          If you want to go really far back, then the BBC’s list of notable women in music included Hildegard von Bingen, whose music is now regarded among the best of the Middle Ages; not only that, she’s become a feminist icon to everyone from Grimes and Cerys Matthews, who played her music on her 6Music show.

          However, in 1880 Chicago music critic George P. Upton wrote Women in Music, in which he argued that, ‘women lacked the innate creativity to compose good music’, due to their ‘biological disposition’.

          Women at that time were mainly involved in music education and writing hymns and children’s music. As in literature, many female composers had to use pseudonyms or initials to hide the fact that they were women.

          The big names of that era were Carrie Jacobs-Bond, Maude Nugent and Carrie Northly (writing under the name Caro Roma), who was one of the most popular composers of the Tin Pan Alley era.

          The first female engineers working in music were ethnomusicologists.

          These included Alice Cunningham Fletcher, who was one of the first women in her field and recorded the music of Native American tribes in 1895 – some of her recordings are in the Library of Congress.

          Laura Boulton did her first research expedition to Africa in 1929, recording folk music and bird calls – over 50 years of her work are captured in over 30,000 recordings.

          As for female producers, Afro-Puerto Rican music entrepreneur Victoria Hernandez started record label Hispano in 1927 and opened the first Latin music store in New York City in 1941 – now known as Casa Amadeo, it’s been operating longer than any other music shop in the city.

          Canadian-American jazz record producer Helen Oakley Dance (1913-2001) worked in Chicago from the mid-1930s onwards, producing Duke Ellington among others; she was also a jazz journalist and music historian.

          Revolutionary Female Musicians – 1930s-1950s

          Known as the ‘Empress of the Blues’, Bessie Smith (1894-1937) was awarded a Grammy Lifetime Achievement Award in 1989, having been one of the most popular female blues singers of the 1920s and 30s.

          Many of her lyrics dealt with poverty, inter-racial conflict and female sexuality and encouraged working class women to be independent and empowered.

          It can be argued that women in music history were really put on the map by Jazz music, and many of the biggest names not only performed, but were also composers and producers.

          Revolutionary jazz vocalist Billie Holiday became one of the first Black women to work with a white orchestra when she toured with Artie Shaw in the late 1930s.

          One of her most famous songs is ‘Strange Fruit’, an anti-lynching poem, which was recognised by the National Endowment for the Arts.

          Another Black pioneer from the era was Ella Fitzgerald, who became known as ‘The First Lady of Song’, winning 14 Grammys – she was the first Black woman to win one – recording more than 200 albums across a career lasting nearly 60 years, and fighting against discrimination.

          Other accolades included the National Medal of Arts and the Presidential Medal of Freedom. Her 1945 scat recording of ‘Flying Home’ was described by The New York Times as, ‘One of the most influential vocal jazz records of the decade… No one before Miss Fitzgerald employed the technique with such dazzling inventiveness’.

          Ella was also a regular on the Ed Sullivan Show, which ran every Sunday from 1948 until 1971.

          In an era when few opportunities existed for Black performers on national TV, Sullivan championed Black talent, featuring famous women in music including Dorothy Dandridge, Diahann Carroll, Mahalia Jackson, Eartha Kitt, Dinah Washington and his favourites, The Supremes, who appeared 14 times.

          Of the famous female musicians who changed the world, surely singer, songwriter and guitarist Sister Rosetta Tharpe has to be up there.

          Often dubbed ‘The Godmother of Rock ‘n’ Roll’, she had a considerable influence on spiritual and popular music in the 1930s and 40s, going on to inspire Elvis Presley, Jerry Lee Lewis, Johnny Cash, Little Richard and Chuck Berry.

          Some historians classify her fabulously raw 1944 track ‘Strange Things Happening Every Day’ as the first rock ‘n’ roll song ever recorded. The Guardian noted, on what would have been her 100th birthday in 2015, ‘With a Gibson SG in her hands, Sister Rosetta could raise the dead. And that was before she started to sing.’

          Revolutions in music don’t just happen on stage; in 1942, Daphne Oram became a Junior Studio Engineer at the BBC and went on to establish the BBC Radiophonic Workshop in 1958 (she was also Britain’s first full-time electronic music composer.)

          Perhaps the most famous alumnus of the Radiophonic Workshop is Delia Derbyshire, whose legendary TV theme tune for Doctor Who remains as futuristic-sounding today as it did when it debuted in 1963.

          Some have even argued that her work inadvertently invented British techno music. She talked about producing electronic sounds and otherworldly scores to Tomorrow’s World:

          In the 1950s, female vocalists began to take centre stage, whether their backgrounds were in country, folk or popular music.

          Peggy Lee started out as a background singer on Benny Goodman’s radio show, before writing and recording her own material – ‘Fever’ has been covered by everyone from Elvis to Madonna and Beyoncé, but it’s still Peggy Lee’s most famous song.

          Country music star Patsy Cline is considered one of the most influential singers of the 20th century, despite a career that only lasted eight years, before she tragically died in a plane crash in 1963.

          Her massive hits of the 1950s and 60s included ‘Crazy’ and ‘I Fall to Pieces’.

          Famous Female Musicians in History – 1960s Onwards

          Aretha Franklin, AKA the ‘Queen of Soul’, was the first woman inducted into the Rock & Roll Hall of Fame.

          She topped Rolling Stone’s list of the 100 Greatest Singers of All Time, with Mary J. Blige, in her appreciation for the singer, saying, ‘There is no one who can touch her. She is the reason why women want to sing.’

          Aretha stands as the most-charting female singer in history; she began her recording career in 1960, aged just 18, and her extraordinary three-octave range came to define soul music.

          Cher is a global icon as a solo artist, but in the 1960s, she was half of supercouple Sonny & Cher and at the forefront of hippy counter-culture, with huge hits including ‘I Got You Babe’, as well as solo hits such as ‘Bang Bang (My Baby Shot Me Down)’ from 1966 and a Bob Dylan cover, ‘All I Really Want to Do’, which stayed in the US Hot 100 for three months.

          Cher has now surfed the zeitgeist for over half a century, defying expectations at every turn. Her back catalogue includes everything from a rock tribute to Kurt Cobain (2000’s ‘The Fall (Kurt’s Blues)’) to a song specially written for her by Prefab Sprout’s Paddy McAloon, ‘The Gunman’ in 1995.

          And who can forget her 80s heyday, with a guest appearance on Meat Loaf’s ‘Dead Ringer for Love’ and massive 80s power ballads such as Diane Warren’s ‘If I Could Turn Back Time’?

          Another female artist who rose, triumphant, from the ashes of a doomed partnership, Tina Turner’s first hit duet, ‘A Fool in Love’ with husband Ike was released in 1960.

          Their hits together included ‘River Deep – Mountain High’, ‘Proud Mary’ and ‘Nutbush City Limits’, and Turner became the first female artist – and the first Black artist – to appear on the cover of Rolling Stone magazine in 1967.

          Ike and Tina parted ways in 1976, and Tina launched one of the greatest comebacks in music history with her 1984 multi-platinum album, Private Dancer.

          ‘What’s Love Got to Do with It’ won the Grammy for Record of the Year, and became her first, and only No. 1 on the Billboard Hot 100.

          She’s sold over 100 million records worldwide and received 12 Grammys, three Grammy Hall of Fame Awards and a Grammy Lifetime Achievement Award.

          Janis Joplin may have only lived to be 27, but her influence can been seen in everyone from Stevie Nicks to Florence Welch and Pink.

          An electric stage presence was combined with emotional lyrics and she came to be dubbed the first queen of rock ‘n’ roll, despite only recording four albums in a four-year career.

          Patti Smith has spent her life breaking down barriers – the ‘punk poet laureate’ has been everything from a poet and singer-songwriter to an artist, author and she’s now also a climate activist.

          She wrote a hit with Bruce Springsteen and toured with Bob Dylan, whilst tackling sexism head-on, as she once explained. ‘In the early 70s, when I started playing rock and roll, there weren’t a lot of girls taking an aggressive stance, playing feedback, you know. I had trouble recruiting guitarists to play with me. They’d come in, see it was with a girl, and just leave.’

          Having come up through the tough New York scene, she became a fearless performer, notable for her confrontational, physical style, and says of herself, ‘I refuse to be anybody’s poster child, I do things my own way’ – which is why she remains such an inspiration.

          Her debut album, Horses, released in 1975, was revolutionary because, at the Observer noted, it ‘referenced a classic persona, that of the androgynous poet/rocker, and gave it an exciting twist: the poet/rocker in question was a woman.’

          Blondie’s Debbie Harry also emerged from the New York scene and didn’t become famous until she was 31 – relatively old by pop star standards.

          The band’s eponymous debut album came out in 1976; they had six No. 1 UK hits, including ‘Heart of Glass’, ‘Hanging on the Telephone’ and ‘Call Me’, and sold 40 million records.

          Together with her career as Blondie’s frontwoman, Harry has also had a string of solo successes, as well as being an actor.

          She paved the way for strong female artists from Madonna to Shirley Manson of Garbage and Sia, and musically she’s moved through genres including punk and new wave, worked with iconic Italian disco producer Giorgio Moroder, and, of course, scored the first US No. 1 single to feature rap, with ‘Rapture’.

          Queen of Disco Donna Summer had a string of hits in the late 1970s, including ‘Love to Love You Baby’, ‘I Feel Love’, and ‘On the Radio’.

          Her music has been referenced by everyone from Beyoncé, who sampled ‘Love to Love You Baby’ on ‘Naughty Girl’ to Jessie Ware, who hailed her as an influence on 2020 album What’s Your Pleasure, saying, ‘She just had this power and this femininity and flirtation I was so obsessed with.’

          Summer’s discography also includes rock anthem ‘Hot Stuff’ and R&B, such as 1982’s Grammy-nominated ‘Love Is in Control (Finger on the Trigger)’, produced by Quincy Jones.

          Who is the most successful woman in music? Well, you’d have to look to Her Madgesty, Madonna, as the major contender.

          A Guinness World Record holder, she’s sold over 300 million records worldwide to date (only The Beatles, Elvis Presley and Michael Jackson have sold more). Plus, her ‘Confessions’ tour in 2005 became the highest-grossing tour by a female artist.

          It’s hard to believe the original Queen of Pop is now in her 60s, especially as she’s still releasing music, and switching genres according to the zeitgeist; not the norm for age-obsessed pop.

          She’s a legend who changed the pop-culture game forever, exploding in the early 80s with the rise of video culture and courting controversy way before the social media age, with everything from the religious furore around the video for ‘Like a Prayer’ and her raunchy live shows, to her book of erotica, Sex.

          In the pantheon of famous women musicians, without Madonna, we wouldn’t have Britney Spears or Lady Gaga: the mistress of self-invention has paved the way for generations of female stars.

          She has plenty to say about the perils and challenges she has faced in her career, as well as a lack of female peers, in her Woman of the Year speech at the Billboard Women in Music awards:

          Producer, songwriter, rapper and singer Missy ‘Misdemeanor’ Elliott started out in the early 90s as a member of R&B group Sista, then went solo in 1997 with Timbaland-produced album Supa Dupa Fly.

          A trailblazing woman in hip hop, she was the forerunner for everyone from Cardi B to Megan Thee Stallion and is one of the richest female rappers in the world – not to mention being the first female hip hop artist to have been inducted into the Songwriters’ Hall of Fame.

          Unpredictability is one of the defining characteristics of female musicians who manage to rise to the top and stay there.

          Icelandic art-pop icon Björk was inspired by 90s London club culture, blending techno and industrial music to create her 1995 album Post and, along with her fabulous style (who can forget that infamous Oscars swan dress?) and amazing artwork, she effortlessly blended eclectic sounds such as the brutal ‘Army of Me’ and the offbeat, quirky ‘It’s Oh So Quiet’.

          She’s always been at the forefront of the experimental, whether that’s via her music or her visuals over the course of her 35-year career, and is currently putting the final touches to her 10th album, due this summer.

          Who has delivered some of the best female vocal performances of all time? We’d nominate Beyoncé, not least for her 2018 Coachella takeover. ‘Beychella’ marked the first time a Black woman had headlined the festival, and she performed for nearly two hours, joined on stage by 100+ performers.

          She’s the most nominated and awarded woman in the Grammy Awards’ history – with 79 overall, and 28 wins.

          Her ‘visual album’ Lemonade placed at No. 32 on Rolling Stone’s 2020 500 Greatest Albums of All Time list, as well as becoming the world’s best-selling album of 2016, and the film received four nominations at the Emmy Awards.

          Artist, mogul, activist and more, on her 40th birthday Beyoncé told Harper’s Bazaar that, ‘I want to continue to work to dismantle systemic imbalances. I want to continue to turn these industries upside down. I plan to create businesses outside of music. My wish for the future is to continue to do everything everyone thinks I can’t do.’

          Some of the most popular music by women has been from girl groups. From The Supremes to Destiny’s Child, Girls Aloud to Little Mix – who made history in 2021 by being the first female band to win the BRIT award for Best British Group – the game-changers were surely the Spice Girls.

          Baby, Posh, Sporty, Scary and Ginger might have looked cartoony, but their Girl Power defined a shouty kind of feminism and they maximized their marketing worldwide.

          Capitalising on ‘Spicemania’, they put their image on and endorsed everything from Pepsi to Walkers Crisps (starring in two TV ads alongside Gary Lineker) Chupa Chups to Spice Girls dolls and Spice World, a video game released for the PlayStation in 1998.

          They became the most merchandised group in music history – bringing in over £300 million in 1997 – and took branding to a level that has rarely been matched since.

          They even launched another ad campaign with Walkers to tie in with the Spice World 2019 tour.

          The Guardian’s Sylvia Patterson went so far as to say that the group’s true legacy was that, ‘They were the original pioneers of the band as brand, of pop as a ruthless marketing ruse, of the merchandising and sponsorship deals that have dominated commercial pop ever since.’

          The original influencers? You wouldn’t bet against it.

          For additional support if you’re a woman in the music industry, the International Alliance of Women in Music (IAWM) is the world’s leading organisation devoted to the equity, promotion and advocacy of women in music, across cultures and genres. They work to increase the visibility and programming of music by female composers, and also to combat discrimination against women.

          Need Music for Your Project?

          At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

          This page was updated 27/06/2024.

          THE HISTORY OF WOMEN IN MUSIC Read More »

          BEST SELLING HIP HOP ALBUMS OF ALL TIME

          BEST SELLING HIP HOP ALBUMS OF ALL TIME

          Contents
            Add a header to begin generating the table of contents

            With the recent release of the Eminem Houdini track, we take a trip down memory lane and rediscover the greatest hip hop albums off all time. Where is Houdini on the chart? It is currently competing for the no.1 in the US and has reached no.2 in New Zealand - Shady is back!

            Looking for a song similar to Eminem's Houdini? Click the link below and find a huge array of options.

            On 11th August 1973, hip hop was born, at a birthday party in the Bronx. Ever since this day, the music genre has had a monumental impact on the creative arts.

            Over the years, we’ve listened to the likes of Jay-Z, Outkast, 2pac, Snoop Dogg and The Notorious B.I.G. express themselves over head-bopping beats and intoxicating rhythms.

            Today, we still can’t get enough as the likes of Lil Baby, Cardi B, Travis Scott, Roddy Rich, Megan Thee Stallion and, of course, Drake and Kanye who are carrying the torch, keeping the storied genre alive.

            Unfortunately, the numbers are pretty unclear when it comes to the best-selling hip hop albums, but are enough stats out there for us to compile a rough list of the best-selling hip hop albums of all time, at least.

            Below, we get nostalgic about albums such as Fugees’ The Score and 50 Cent’s Get Rich or Die Tryin’, and pick out the key hip hop records set to drop in 2022.

            30 Best-Selling Hip Hop Albums of All Time

            • The Eminem Show – Eminem
            • The Score – Fugees
            • The Marshall Mathers LP – Eminem
            • The Miseducation of Lauryn Hill – Lauryn Hill
            • Please Hammer Don’t Hurt ‘Em – MC Hammer
            • Crazy Sexy Cool – TLC
            • To the Extreme – Vanilla Ice
            • Devil Without a Cause – Kid Rock
            • Curtain Call: The Hits – Eminem
            • Speakerboxxx/The Love Below – Outkast
            • Get Rich or Die Tryin’ – 50 Cent
            • Big Willie Style – Will Smith
            • Encore – Eminem
            • Nellyville – Nelly
            • Doggystyle – Snoop Dogg
            • The Massacre – 50 Cent
            • 2001 – Dr. Dre
            • Greatest Hits – 2Pac
            • Life After Death – Notorious B.I.G.
            • E. 1999 Eternal – Bone Thugs-N-Harmony
            • Licensed to III – Beastie Boys
            • All Eyez on Me – Tupac Shakur
            • Country Grammar – Nelly
            • Recovery – Eminem
            • The Slim Shady LP – Eminem
            • Monkey Business – The Black Eyed Peas
            • Elephunk – The Black Eyed Peas
            • No Way Out – Puff Daddy
            • Vol.2…Hard Knock Life – Jay-Z
            • Very Necessary – Salt-n-Pepa

            The Eminem Show – Eminem

            Estimated worldwide album sales: 27 million

            Label(s): Shady, Aftermath and Interscope

            Release date: 26th May 2002

            Spotify streams: 3 billion

            The Score – Fugees

            Estimated worldwide album sales: 22 million

            Label(s): Ruffhouse and Columbia

            Release date: 13th February 1996

            Spotify streams: 890 million

            The Marshall Mathers LP – Eminem

            Estimated worldwide album sales: 21 million

            Label(s): Aftermath and Interscope

            Release date: 23rd May 2000

            Spotify streams: 2.2 billion

            The Miseducation of Lauryn Hill – Lauryn Hill

            Estimated worldwide album sales: 20 million

            Label(s): Ruffhouse and Columbia

            Release date: 25th August 1998

            Spotify streams: 815 million

            Please Hammer Don’t Hurt ‘Em – MC Hammer

            Estimated worldwide album sales: 18 million

            Label(s): Capitol and EMI Records

            Release date: 12 February 1990

            Spotify streams: Unknown

            CrazySexyCool – TLC

            Estimated worldwide album sales: 15 million

            Label(s): LaFace and Arista

            Release date: 15th November 1994

            Spotify streams: 267 million

            To the Extreme – Vanilla Ice

            Estimated worldwide album sales: 15 million

            Label(s): SBK and EMI

            Release date: 3rd September 1990

            Spotify streams: Unknown

            Devil Without a Cause – Kid Rock

            Estimated worldwide album sales: 15 million

            Label(s): Atlantic, Lava and Top Dog

            Release date: 18th August 1998

            Spotify streams: Unknown

            Curtain Call: The Hits – Eminem

            Estimated worldwide album sales: 13 million

            Label(s): Shady, Aftermath and Interscope

            Release date: 6th December 2005

            Spotify streams: 5.1 billion

            Speakerboxxx/The Love Below – Outkast

            Estimated worldwide album sales: 13 million

            Label(s): Arista

            Release date: 23rd September 2003

            Spotify streams: 1.2 billion

            Get Rich or Die Tryin’ – 50 Cent

            Estimated worldwide album sales: 12 million

            Label(s): Interscope, Aftermath, Shady and G-Unit

            Release date: 6th February 2003

            Spotify streams: 2.3 billion

            Big Willie Style – Will Smith

            Estimated worldwide album sales: 12 million

            Label(s): Columbia

            Release date: 25th November 1997

            Spotify streams: 612 million

            Encore – Eminem

            Estimated worldwide album sales: 11 million

            Label(s): Aftermath, Shady and Interscope

            Release date: 12th November 2004

            Spotify streams: 1.4 billion

            Nellyville – Nelly

            Estimated worldwide album sales: 11 million

            Label(s): Universal and Fo’ Reel

            Release date: 25th June 2002

            Spotify streams: 929 million

            Doggystyle – Snoop Dogg

            Estimated worldwide album sales: 11 million

            Label(s): Death Row and Interscope

            Release date: 23rd November 1993

            Spotify streams: 746 million

            The Massacre – 50 Cent

            Estimated worldwide album sales: 11 million

            Label(s): Shady, Aftermath, G-Unit and Interscope

            Release date: 3rd March 2005

            Spotify streams: 1.1 billion

            2001 – Dr. Dre

            Estimated worldwide album sales: 10 million

            Label(s): Aftermath and Interscope

            Release date: 16th November 1999

            Spotify streams: 2.6 billion

            Greatest Hits – 2Pac

            Estimated worldwide album sales: 10 million

            Label(s): Amaru, Death Row and Interscope

            Release date: 24th November 1998

            Spotify streams: 2 billion

            Life After Death – The Notorious B.I.G.

            Estimated worldwide album sales: 10 million

            Label(s): Bad Boy and Arista

            Release date: 25th March 1997

            Spotify streams: 1.4 billion

            E. 1999 Eternal – Bone Thugs-N-Harmony

            Estimated worldwide album sales: 10 million

            Label(s): Ruthless and Relativity

            Release date: 25th July 1995

            Spotify streams: Unknown

            Licensed to III – Beastie Boys

            Estimated worldwide album sales: 10 million

            Label(s): Def Jam and Columbia

            Release date: 15th November 1986

            Spotify streams: Unknown

            All Eyez on Me – 2Pac

            Estimated worldwide album sales: 10 million

            Label(s): Death Row and Interscope

            Release date: 13th February 1996

            Spotify streams: 1.9 billionCountry Grammar – Nelly

            Estimated worldwide album sales: 10 million

            Label(s): Universal and Fo’ Reel

            Release date: 27th June 2000

            Spotify streams: 620 million

            Recovery – Eminem

            Estimated worldwide album sales: 10 million

            Label(s): Shady, Aftermath and Interscope

            Release date: 18th June 2010

            Spotify streams: 2.9 billion

            The Slim Shady LP – Eminem

            Estimated worldwide album sales: 10 million

            Label(s): Aftermath and Interscope

            Release date: 23rd February 1999

            Spotify streams: 1 billion

            Monkey Business – The Black Eyed Peas

            Estimated worldwide album sales: 9 million

            Label(s): will.i.am, Interscope and A&M

            Release date: 25th May 2005

            Spotify streams: 817 million

            Elephunk – The Black Eyed Peas

            Estimated worldwide album sales: 9 million

            Label(s): A&M, will.i.am

            Release date: 24th June 2003

            Spotify streams: 865 million

            No Way Out – Puff Daddy

            Estimated worldwide album sales: 8 million

            Label(s): Bad Boy and Arista

            Release date: 22nd July 1997

            Spotify streams: Unknown

            Vol.2…Hard Knock Life – Jay-Z

            Estimated worldwide album sales: 8 million

            Label(s): Roc-A-Fella and Def Jam

            Release date: 29th September 1998

            Spotify streams: Unknown

            Very Necessary – Salt-n-Pepa

            Estimated worldwide album sales: 7 million

            Label(s): Next Plateau and London

            Release date: 12th October 1993

            Spotify streams: Unknown

            Hip Hop Albums of 2022

            Here are the hip hop albums due this year that we’re most looking forward to. From Kendrick Lamar to Cardi B, we wonder if any of these albums could miraculously surpass Eminem’s current record.

            Kendrick Lamar

            As one of the undisputed kings of contemporary hip-hop, Kung Fu Kenny’s forthcoming fifth album is one of 2022’s most anticipated releases in any genre.

            And if his verses on Baby Keem’s 2021 record The Melodic Blue are anything to go by, we’re in for a real treat.

            Cordae

            Since dropping the YBN tag from his stage name, Cordae has grown up. Clearly, he’s no longer the lost boy he portrayed himself to be in his debut studio album.

            Bearing this in mind, we’re expecting a more mature take on hip hop from his sophomore album, officially titled From A Bird’s Eye View.

            Cardi B

            Considering that she’s one of the most famous people on the planet, it’s quite astonishing that Cardi B has only dropped one studio album.

            Of course, we’ve got extremely high expectations when it comes to her 2022 record – we’re hoping for more Insta caption-worthy lyrics, an assortment of exciting features and an abundance of boss energy.

            Gunna

            Gunna is constantly attracting attention, whether it’s for his white-hot albums, his unique sense of style or his unlikely friendships with other industry insiders.

            Consequently, there’s a lot of talk about his next project, Drip Season 4.

            According to his recent Insta post, the record will feature Chlöe Bailey, Kodak Black, Lil Baby, Chris Brown and more. Could we be any more excited?!

            Pusha T

            Ex-Clipse man Pusha T may be a little controversial at times, but his music always delivers.

            It’s no wonder then that we’re chomping at the bit to hear the Virginia-raised rapper’s forthcoming 12-track album, not least because his last LP, DAYTONA, was our favourite Pusha T project to date.

            Music for Your Next Project

            So, there you have it – the 30 top-selling hip hop albums of all time and the hip hop albums to look out for 2022.

            The artist to beat? Eminem, by a (8) mile. Not only does the rapper seemingly have the best-selling album of all time (The Eminem Show), but five more of his albums were also successful enough to make the cut.

            Evidently, it is Marshall Bruce Mathers III who aspiring artists should be taking notes from if they’re looking to crack the code of commercial hip hop success.

            Aspiring filmmakers, podcasters, vloggers, TV producers and advertisers may be more interested in cracking the code of the perfect production – this is something that we can help with.

            Here at Audio Network, we store over 200,000 licensable background music tracks that you can employ for your creative projects.

            From pop to rock to hip hop, we’ve got music of every genre to help you evoke any mood imaginable.

            Head over to our playlist and discover pages to get better acquainted with our ever-expanding catalogue of high-quality tracks and find out how we can connect you with the perfect collaborator today by clicking the button below!

            This page was updated 10/06/2024.

            BEST SELLING HIP HOP ALBUMS OF ALL TIME Read More »

            AUDIO NETWORK VINYL

            CHINESE MUSICAL INSTRUMENTS: A COMPLETE GUIDE

            Contents
              Add a header to begin generating the table of contents

              Aeons ago, civilisations in different pockets of the world created musical instruments for various reasons, such as oriental string instruments.

              Some used their instruments for rituals, some used them to complement storytelling sessions, some used them to signal to friends and foes, and others used them to celebrate milestones like marriage and childbirth.

              Perhaps the most curious musical instruments of them all were formed by the people of China, as they believed they could purify people’s minds and connect humans with nature.

              According to Chinese mythology, Ling Lun was the founder of music in Ancient China.

              Ling Lun was sent by the Yellow Emperor to the Western mountain area to create an instrument that mimicked the sound of an immortal bird called the fenghuang.

              Over the last few decades, Western society has become more familiar with traditional Chinese instruments as contemporary films and television shows – particularly those centred around Chinese characters, locations and/or ideologies – have incorporated oriental sounds into their soundtrack.

              Allow us to better acquaint you with some of the most noteworthy musical instruments to hail from the most populated country in the world and provide some examples of their use in contemporary soundtracks and our production music catalogue.

              Chinese Musical Instruments:

              • Guqin
              • Guzheng
              • Hulusi
              • Erhu
              • Dizi
              • Pipa
              • Suona
              • Xiao

              Guqin

              A member of the zither family, the guqin – also known as a qixian-qin – is an ancient seven-string instrument that’s played by plucking the strings.

              Bo Ya – a Chinese musician from the Spring and Autumn period (770–476 BC) – is often the first person Chinese music scholars think of when discussing the Guqin.

              The talented soul would perform songs on his Guqin to his companion Zhong Ziqi who instantly understood the picture he was trying to illustrate through his music.

              The two most famous songs associated with Bo Ya are ‘High Mountains’ and ‘Flowing Water’.

              Guzheng

              The guzheng is another member of the zither family, but this plucked instrument features a lot more strings than the Guqin.

              The oldest Guqin discovered – said to be from the Warring States period – was found to have 13 strings, whilst contemporary versions of the instrument often possess 21, 25 or 26 strings.

              It’s also worth noting that the popular Chinese instrument is usually around 1.63m long.

              Marvel’s‘Shang-Chi and The Seven Rings-composer Joel P West told Variety why he incorporated ancient Chinese instruments like the Guzheng into the soundtrack to the superhero flick. “Those instruments are largely connected to Shang-Chi’s mom and the mystical realm where she’s from,” says West, “So we treated them more as ethereal layers to hints at this other place”.

              Hulusi

              The hulusi is a vertically-held Chinese free reed wind instrument that’s associated with ethnic minorities in the Yunnan province of China.

              In particular, the flute of sorts is linked to the Dai people who call the instrument ‘pi lamtao’ – ‘pi’ means woodwind instruments whilst ‘lamtao’ means gourd.

              Traditionally, the instrument has three bamboo pipes: the central pipe features finger holes whilst the outer two pipes act as drone pipes.

              These bamboo pipes create soft and elegant sounds – ones that pair well with mystical stories that take place in the moonlight.

              Discover the sounds of the hulusi by listening to Michael Tedstone’s ‘Moonlight Garden’ and Tedstone and Burrow’s unexpectedly upbeat ‘Flight of the Crane’.

              Erhu

              Known in the West as the Chinese violin, the erhu is a two-string bowed instrument that’s often played in operas and orchestral performances.

              The instrument can be traced back to the Tang Dynasty (690-705) and is said to have evolved from the Xiqin.

              The erhu is one of the Asian music instruments respected composer George Shaw used to produce his album, Mythical China.

              Track three, entitled ‘Moon Goddess’, is a sad yet romantic, cinematic epic that combines the sounds of female vocals with the erhu to tell an emotional story.

              Dizi

              The dizi – also known as the héngdi – is a Chinese transverse flute that’s often made of bamboo, but can also be made of wood and stone.

              The side-blown instrument is held horizontally and creates a gentle, peaceful sound that’s often incorporated into Chinese folk music and operas.

              Perhaps the most famous use of the traditional Chinese music instrument is in the Academy Award-nominated song ‘A Love Before Time’ from the 2000 martial arts film Crouching Tiger, Hidden Dragon.

              The flute adds a touch of ancient magic to the contemporary track that pairs well with the female vocals.

              Pipa

              The pipa is a four-string plucked lute that has a pear-shaped wooden body and features guitar-like frets.

              Although it’s hard for historians to distinguish when the pipa first appeared, they can all agree that the earliest mention of the popular Chinese instrument appears in texts from the Han Dynasty (202 BC – 220 AD).

              For the soundtrack to Dreamworks’ Kung Fu Panda 3, esteemed composer Hans Zimmer worked with pipa virtuoso Wu Man.

              The instrument added an extra element to the Asian-inspired soundtrack to encourage viewers get lost in the world of the China-set animation.

              Suona

              One of the most important music instruments in Northern China is the suona – a double-reed horn that’s made up of a wooden body and a brass or copper bocal.

              The Chinese wind instrument produces a unique sound that’s commonly heard at celebrations in the upper region of China.

              A celebratory event where one may hear the sounds of the suona is at a Chinese New Year event.

              Listen to 'Festive Dance' – Jiang Li’s Chinese New Year track featuring a suona played alongside an erhu and dizi – here at Audio Network.

              Xiao

              The xiao (or dongxiao) is a bamboo end-blown flute that creates a sweet yet melancholy sound.

              The Chinese music instrument first appeared during the Han dynasty (202 BC – 220 AD) and is said to have come from the nomad Qiang people of Northwest China.

              Harry Gregson-Williams is the English composer who conducted a 90-piece orchestra for Disney’s live-action remake of Mulan.

              Gregson-Williams used a variety of Chinese musical instruments to bring the legend of Hua Mulan to life, including the Xiao.

              Chinese Music From Audio Network

              Here at Audio Network, we’ve got tracks that feature instruments from all four corners of the world. You can check out some of our instrument-focused playlists over on our Instrumentation page.

              Looking specifically for music featuring Chinese instruments? Your best bet is to explore our Chinese and Chinese New Year playlists.

              Looking to find out more about our selection of music before you download a song from our catalogue? Sounds sensible. Head on over to The Edit: our regularly-updated content feed that features inspiration, expertise and music news articles. Here, you can find out a little more about our ever-expanding collection, and music in general.

              Need Music for Your Project?

              At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

              This page was updated 23/05/2024.

              CHINESE MUSICAL INSTRUMENTS: A COMPLETE GUIDE Read More »

              Suicide Squad Soundtracks: Songs From Both Films

              Do you love the Suicide Squad songs: 2016 edition and 2021? Then you've come to the right place!

              We live in an age in which superhero flicks rule Hollywood – and, thanks to Warner Bros, supervillain films too.

              In 2016, the stalwart film studio released Suicide Squad as part of their DCEU (DC Extended Universe) starring Will Smith, Margot Robbie, Viola Davis and an array of other A-listers.

              Directed by American filmmaker David Ayer, the film disappointed comic book readers, film fanatics and critics alike – viewers couldn’t help but feel that Ayer and co wasted an opportunity to explore the rich characters (e.g. Joker, Harley Quinn, Enchantress, Deadshot and Amanda Waller) and make the most of the film’s star-studded cast.

              In 2021, Warner Bros took a second shot at releasing a film inspired by the comic book antihero team. This time, they enlisted the help of James Gunn: a man renowned for taking the little-known Guardians of the Galaxy team from Marvel comics and making two – soon to be three – of the most talked-about MCU (Marvel Cinematic Universe) films to date.

              The DCEU team evidently thought to themselves, if anyone can revive the Suicide Squad name, surely, it’s Gunn?

              As expected, James Gunn’s take on a Suicide Squad film – simply titled The Suicide Squad – was nothing short of spectacular. Gunn proved, once again, that he can bring a group of largely overlooked rebels together – such as Polka Dot Man, King Shark and Ratcatcher 2 – and turn them into heroes.

              Bar Margot Robbie’s Harley Quinn, Viola Davis’ Amanda Waller, Joel Kinnaman’s Rick Flag and Jai Courtney’s Boomerang Man, the two films don’t have an awful lot in common. But one thing audiences may take from the two films is that music is paramount to telling an antihero tale: both Suicide Squad (2016) and The Suicide Squad (2021) are blessed with remarkable soundtracks.

              Below, we look at the soundtracks to the Suicide Squad films, exploring the standout songs from each.

              Suicide Squad Soundtrack

              Suicide Squad’s soundtrack – officially titled Suicide Squad: The Album was released in 2016 by Atlantic Records.

              In 2017, the album was nominated for a Grammy (Best Compilation Soundtrack for Visual Media) and won the Kid’s Choice Award for Favourite Soundtrack.

              Suicide Squad Soundtrack List

              1. ‘Purple Lamborghini’ – Skrillex and Rick Ross

              2. ‘Sucker For Pain’ – Lil Wayne, Wiz Khalifa, Imagine Dragons Logic, Ty Dolla $ign, X Ambassadors

              3. ‘Heathens’ – Twenty One Pilots

              4. ‘Standing in the Rain’ – Action Bronson, Mark Ronson and Dan Auerbach (of The Black Keys)

              5. ‘Gangsta’ – Kehlani

              6. ‘Know Better’ – Kevin Gates

              7. ‘You Don’t Own Me’ – Grace (ft. G-Eazy)

              8. ‘Without Me’ – Eminem

              9. ‘Wreak Havoc’ – Skylar Grey

              10. ‘Medieval Warfare’ – Grimes

              11. ‘Bohemian Rhapsody’ – Panic! At The Disco

              12. ‘Slippin’ Into Darkness’ – War

              13. ‘Fortunate Son’ – Creedence Clearwater Revival

              14. ‘I Started a Joke’ – ConfidentialMX (ft. Becky Hanson)

              Suicide Squad: Collector’s Edition Soundtrack List

              1. ‘Purple Lamborghini’ – Skrillex and Rick Ross

              2. ‘Sucker For Pain’ – Lil Wayne, Wiz Khalifa and Imagine Dragons

              3.  ‘Heathens’ – Twenty One Pilots

              4. ‘Standing in the Rain’ – Action Bronson, Mark Ronson and Dan Auerbach (of The Black Keys)

              5. ‘Gangsta (Harley Quinn and Joker Flashback Version)’ – Kehlani

              6. ‘Know Better’ – Kevin Gates

              7. ‘You Don’t Own Me’ – Grace (ft. G-Eazy)

              8. ‘Without Me’ – Eminem

              9. ‘Super Freak’ – Rick James

              10. ‘Wreak Havoc’ – Skylar Grey

              11. ‘Medieval Warfare’ – Grimes

              12. ‘Bohemian Rhapsody’ – Panic! At The Disco

              13. ‘Slippin’ Into Darkness’ – War

              14. ‘Fortunate Son’ – Creedence Clearwater Revival

              15. ‘Spirit in the Sky’ – Norman Greenbaum

              16. ‘I’d Rather Go Blind’ – Etta James

              17. ‘I Started a Joke’ – ConfidentialMX (ft. Becky Hanson)

              Suicide Squad Songs

              Want to know which songs are in which scenes? Keep reading to find out!

              Suicide Squad Opening Song

              In David Ayer’s take on Suicide Squad, ‘House of the Rising Sun’ by The Animals plays to set the sombre tone of the opening prison scene and of the antihero film as a whole.

              Want to use folk-rock music for your film? Check out our acoustic folk music playlist.

              Suicide Squad Trailer Song

              Trailer music is super important – it’s used to capture viewers’ attention to entice them to take a trip to the cinema. For Suicide Squad, Warner Bros opted for Queen’s ‘Bohemian Rhapsody’.

              The song choice is apt for multiple reasons: 1) the various sections of the song represent the distinct members of the Suicide Squad 2) the rock sound of the track teases the rip-roaring action of the film and 3) the song is used at the end of the film.

              Want to know more about music they use for trailers? Check out our trailer music article.

              Song at the End of Suicide Squad

              As mentioned above, ‘Bohemian Rhapsody’ is used at the very end of the film.

              The lyrics of the track pair well with the final scene as the team members find themselves in the same position that they were in at the beginning of the film: stuck in prison-like the events that had just played out were merely a dream.

              Suicide Squad Harley Quinn Song

              The song that becomes indivisible from Margot Robbie’s portrayal of Harley Quinn during David Ayer’s Suicide Squad is ‘You Don’t Own Me’.

              Whilst Lesley Gore’s original version of the song is the one that features in the film, it’s the updated take by Grace and G-Eazy that makes it to the album.

              ‘You Don’t Own Me’ ties well with the character of Harley Quinn because her boyfriend Joker, the Belle Reve prison guards and Amanda Waller all believe that she is their possession. But in fact, no one owns Quinn but herself – a notion emphasised by the song’s lyrics.

              Suicide Squad Single

              Hollywood love a tie-in movie single, and for 2016’s Suicide Squad Atlantic Records released ‘Sucker For Pain’ by Lil Wayne, Wiz Khalifa, Imagine Dragons, Logic and Ty Dolla $ign.

              The dark hip hop track conveys the sense of foreboding created by the villains and the rebellious nature of their intentions.

              The Suicide Squad Soundtrack

              The Suicide Squad soundtrack – officially titled The Suicide Squad (Original Motion Picture Soundtrack – was released in 2021 by WaterTower Music (a Warner Bros imprint formally known as New Line Records).

              Alongside the album, director James Gunn released a Spotify playlist 'Songs Not Used in The Suicide Squad’ that consists of songs that almost made it into the film but, for some reason or another, were dropped.

              The Suicide Squad Soundtrack List

              1. ‘Folsom Prison Blues (Live)’ – Johnny Cash

              2. ‘Sucker’s Prayer’ – The Decemberists

              3. ‘Samba Na Sola’ – Céu

              4. ‘Whistle For The Choir’ – The Fratellis

              5. ‘Point Of No Return’ – Kansas

              6. ‘Sola’ – Jessie Reyez

              7. ‘Can’t Sleep’ – K.Flay

              8. ‘Quem Tem Joga’ – Drik Barbosa, Gloria Groove and Karol Conká

              9. ‘Rain’ – grandson and Jessie Reyez

              10. ‘Just A Gigolo / I Ain’t Got Nobody (And Nobody Cares For Me) (Medley)’ – Louis Prima

              11. ‘Hey’ – Pixies

              12. ‘So Busted’ – Culture Abuse

              13. ‘Oh No!!!’ – grandson

              The Suicide Squad Songs

              Want to know which songs are in which scenes? Keep reading to find out!

              The Suicide Squad Opening Song

              James Gunn has a reputation for integrating recognisable music tracks into his projects, so it pleased Gunn fans to hear The Suicide Squad open with a Johnny Cash track.

              For obvious reasons, ‘Folsom Prison Blues’ is fitting for a film that focuses on prison inmates. The bluesy song reminds audiences that most members of the Suicide Squad sign up to Amanda Waller’s team to escape the dismal set-up of Belle Reve prison.

              The Suicide Squad Trailer Song

              For the official trailer, Warner Bros opted for ‘Rain’, an original song by Grandson and Jessie Reyez that features on The Suicide Squad album.

              Just like the plot of the film, the music used in the trailer is fast-paced, action-packed and filled with big moments.

              Song At The End Of The Suicide Squad

              Canadian-American singer Grandson also worked on another song for James Gunn’s film titled ‘Oh No!!!’. The track is selected to play during the credits of the film as the lyrics reflect the film’s narrative.

              Want an alternative rock track for your project? Check out our alt-rock playlist.

              The Suicide Squad Harley Quinn Song

              By far the best scene in 2021’s The Suicide Squad is the one in which Harley Quinn escapes from captivity and knocks out everyone in her way.

              Whilst the action plays out, Louis Prima’s ‘Just A Gigolo/ I Ain’t Got Nobody’ plays, the lyrics highlighting the fact that Quinn can handle things on her own. Additionally, the light-hearted sound of the song plays well with the sweet-yet-psycho demeanor of the antihero and her perception of the world.

              The Suicide Squad Single

              ‘Rain’ –  the same song that’s used in the red band trailer – was released as a single to promote The Suicide Squad’s cinematic release.

              The music video for ‘Rain’ is inspired by the late-night bar scenes of the film; during the video, grandson and Jessie Reyez appear as if they’re part of the action.

              Music for Film

              Looking to create your own soundtrack? Well, look no further. Here at Audio Network, we’ve got over 200,000 high-quality licensed tracks that are ready and waiting to be used by creatives across the world.

              Within our catalogue, you can find songs from all different genres – including the types of songs that are featured in both Suicide Squad films. Start exploring our expansive collection of songs, and try sampling tracks in our production genre playlists.

              Want to read a little more about movie music to gain inspiration? Fortunately for you, we’ve a wealth of information on the subject, which you can find over on our editorial page called The Edit. Here, you can find articles such as Best 90s Soundtracks, Best Selling Movie Soundtracks and Best Action Movie Soundtracks.

              Need Music for Your Project?

              At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

              Suicide Squad Soundtracks: Songs From Both Films Read More »

              coca cola ads

              COCA COLA ADS: TOP COKE ADVERTISEMENTS

              Contents
                Add a header to begin generating the table of contents

                ‘Cocacolonisation’ is a term that describes the globalisation of American culture, represented by the ubiquitousness of Coca-Cola ads. To us, the most intriguing part of this notion is that Cocolonisation could never have happened without effective Coke advertisements.

                Below, we take a look at how Coca-Cola has taken over the four corners of the world using its television advertisements, and we explore how music plays an important role in each.

                Be warned, you’re likely to crave a glass of Coca-Cola at some whilst reading this article, so grab a cold bottle...

                bottle of coca cola

                Contents

                • The Magic of Coca-Cola's Advertising Strategy
                  • What is Coca-Cola's advertising strategy?
                  • Is Coca-Cola advertising effective?
                  • Coca-Cola ad songs
                • Coca-Cola Ad Campaigns
                  • Coca-Cola Print Ads: The Early Years
                  • 1920s Coca-Cola Print Ads
                  • 1950s Coca-Cola Print Ads
                  • Newest Coca-Cola Print Ads
                • Coca-Cola Ads: The Best Coca-Cola Ads in Recent History
                  • Coca-Cola Ads of 2021
                  • Coca-Cola Ad 2020
                  • Coca-Cola Ad 2019
                  • Coca-Cola Ad 2018
                  • Coca-Cola Ad 2017
                  • Coca-Cola Ad 2016
                  • Coca-Cola Ad 2015
                  • Coca-Cola Super Bowl Ad
                • Vintage Coca-Cola Ads
                  • First Coca-Cola Ad
                  • Coca-Cola Santa Ad
                  • Coca-Cola Pulls Offensive Ad: The Coca-Cola Mexican Ad
                • Music For Advertising

                coca cola ads

                The Magic Of Coca-Cola's Advertising Strategy

                It's not easy at the top; new brands are coming through all the time and there’s a lot of competition for consumers’ attention.

                By continuously producing television commercials, billboard ads, social media posts and more, The Coca-Cola Company can rest assured knowing that they're always front and centre when it comes to choosing a drink.

                What Is Coca-Cola’s Advertising Strategy?

                Although each advert is very different from the next, the overarching theme of Coca-Cola’s advertising strategy is happiness.

                Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn’t look set to change anytime soon.

                As for who does Coca-Cola’s advertising, the brand launched a global media and creative agency review at the end of 2020, which they expect to complete by the end of 2021. As previously mentioned, Coca-Cola’s ad budget runs to approximately $4.2bn globally.

                As one might imagine, Coca-Cola’s ad budget is huge, which certainly helps to explain why the brand’s ads are so impressive.

                According to Investopedia’s 2020 article which explores Coca-Cola's advertising expenses, the company spent around $4 billion a year on advertising their soft beverages worldwide between 2015 and 2019.

                We guess it’s not such a high price to pay when your company is estimated to be worth around $80.9 billion.

                Is Coca-Cola Advertising Effective?

                Whatever one’s feelings towards the multinational conglomerate, it’s impossible to deny that Coca-Cola’s advertising techniques are effective.

                Each year, Coca-Cola makes billions of dollars thanks to its consistent, persuasive advertising techniques. In 2020 alone, The Coca-Cola Company made US$33.01 billion.

                coca cola ads

                Coca-Cola Ad Songs

                When you realise how much money Coca-Cola spends on advertising each and every year, it’s no surprise that Coca-Cola has access to the best music in the world.

                As well as production background tracks, the brand occasionally incorporates music from world-renowned artists into their marketing projects.

                As you work through the ads below, you will see how leading artists such as Tyler, the Creator, Thundercat, AC/DC and Avicii have worked on or contributed tracks to enhance Coca-Cola commercials.

                Here's our selection of the ten best songs featured in Coca-Cola Ads:

                • La La La - Mr Pape
                • Anywhere In The World - Mark Ronson, Katy B
                • Wavin' Flag - K'naan
                • Taste The Feeling - Avicii
                • The World Is Ours - Aloe Blacc
                • Tell Me How - Tyler, The Creator
                • Just Because - Thundercat
                •  Only You - Yazoo
                • Are You Ready - ACDC
                • I Just Wanna Make Love To You - Etta James

                coca cola ads

                Coca-Cola Ad Campaigns

                Coca-Cola Print Ads: The Early Years

                Television had yet to be invented when Coca-Cola first released (circa spring 1886); thus, the company relied on print advertisements to get the word around about their groundbreaking soft drink beverage.

                Late-1800s Coca-Cola ads often featured illustrated women, delicately sipping a glass of the soft drink.

                The aim was to associate the beverage with the beau monde so that consumers aspired to be Coca-Cola drinkers. Who wouldn’t want to be spotted sipping the same soft drink as members of high society?

                Copy-focused Coca-Cola ads of the 1800s would often emphasise the drink's popularity to convey the notion that one was missing out if you weren’t drinking the sweet, sparkling drink.

                For example, one print ad from 1890 reads, “Coca-Cola. The most popular drink of the season. Refreshing and invigorating. Try a glass. 5c. For Sale at Benge’s.”. Subsequently, the slogan “delicious and refreshing” popped up on many print ads during the decade, to further instil the idea that Coca-Cola is something everyone has to try.

                coca cola ads

                1920s Coca-Cola Print Ads

                By the 1920s, around seven million bottles of Coca-Cola were being consumed a day – naturally, the brand plastered this fact onto their conspicuous print advertisements.

                Evidently, the brand was still convincing people to drink the beverage by informing them that everyone else was drinking it.

                During the roaring 20s, Coca-Cola wanted to make sure they were appealing to both genders, so they started to incorporate men into their print ads – both on their own and alongside women.

                The men they were targeting were inner-city metropolitans. In fact, many 1920s print Coca-Cola ads seem to suggest that the brand was keen to build an association with the affluent white-collar men of New York City; likely because they realised that these were the consumers with the most significant disposable income.

                Another strategy Coca-Cola had during the 1920s was to place focus on the thirst-quenching properties of Coca-Cola. Slogans that came from the brand during this time, including ‘Enjoy Thirst’, ‘Thirst Knows No Season’ and ‘Enjoy Thirst’.

                Slowly but surely, Coca-Cola was planting the idea into the minds of passive consumers that drinking the beverage throughout the day will keep you feeling energised.

                1900s coca cola ad man and woman walking by fancy car with coke

                1950s Coca-Cola Print Ads

                During the 1950s, every nuclear family was jumping through hoops to keep up with the Joneses.

                To capitalise on this state of mind, Coca-Cola advertised their soft beverage as the missing ingredient to one's post-war, put-together lifestyle. This explains slogans such as ‘What You Want is a Coke’, ‘Coca-Cola Makes Good Things Better’ and ‘Sign of Good Taste’.

                Not unexpectedly, many of the print ads that arose from Coca-Cola during the 1950s featured illustrations of ‘the perfect housewife’ – a woman who was always smiley, well-presented and organised.

                Housewife illustrations were used by the company to convey the idea that good wives buy Coke for their breadwinning husbands. Sexist, we know.

                During the rearmost months of the year, Coca-Cola would incorporate Santa Claus into their ads – a character, so to speak, that they had included in the marketing strategies since the 1930s.

                A popular slogan that accompanied the Santa ads of the 1950s was ‘For Sparkling Holidays’ – a slogan that conveys the idea that Coke is ideal for adding a little life to one’s festive period.

                1950s coca cola ad showing family watching tv drinking coke

                Newest Coca-Cola Print Ads

                As you most likely remember, Coca-Cola made an impact with their 2010 ‘Share a Coke’ campaign that centred around named bottles.

                The campaign proved to be a massive hit as millions worldwide would pick up bottles that featured their name and the names of friends and family members. The only downfall of the campaign is that some individuals with unique names were frustrated to discover their name was left out.

                For 2021, Coca-Cola teamed up with Wunderman Thompson Brazil – a marketing communications agency – to work out a way to reinvent the Share a Coke campaign to please everyone. They came up with the Share A Coke Alphabet campaign.

                Released exclusively in Latin America, the Share A Coke Alphabet campaign pivoted around the idea of Coke bottles and cans adorned with a letter from the alphabet: that way everyone could get involved in the fun.

                The print ads that accompanied the 2021 campaign are of a simple, pared-back design – they put focus on the letter-adorned cans and bottles and effectively communicate that the Share A Coke campaign has returned. Placed against a Coke red backdrop, Coke and Coke Zero cans are lined up to spell words and phrases such as ‘alphabet’, ‘cambiar’ (which translates to ‘change’ in English), and ‘share a coke’.

                share a coke

                Coca-Cola Ads of 2021

                Let's take a look at some of the best Coca-Cola ads in recent history.

                Coca-Cola Newest Ad: 'Just Because' - Featuring Music by Thundercat

                The latest ad to come from conglomerate Coca-Cola focuses on the brand’s most famous low-sugar offering, Diet Coke.

                The central theme behind the campaign is ‘Just Because’ – the idea that Diet Coke shouldn’t be reserved for any special kind of occasion or for when one is thirsty, it should be consumed when one fancies the taste of the drink.

                The dream-like visuals of the commercial seem to indicate that drinking a can of Diet Coke can transport you to a place of tranquility – it can bring you joy, no matter what situation you find yourself in.

                Music: to add to the fanciful vibe of the commercial, Coca-Cola commissioned Grammy Award-winning artist Thundercat to remix the Diet Coke jingle for the minute-long video.

                The artist’s tranquil vocals ask the audience member to take a deep breath and relax whilst the commercial plays out, and perhaps consider how they can swiftly get their hands on a cold can of the good stuff.

                Open That Coca-Cola - Tyler, The Creator Ad

                Coca-Cola’s latest ad is the kind of fun-loving commercial we all needed after a year spent in and out of lockdown.

                It transports the viewer to different bright and colourful locations across a metropolis, showing people from different backgrounds and demographics drinking Coke and then suddenly breaking into dance.

                Music: The song used in the ad comes from alternative rap artist Tyler, the Creator. The song – created especially for this ad – is quirky, upbeat and helps drive the concept.

                Speaking of rap, we’ve got a rap playlist right here at Audio Network. Take a look and you may discover the song for your next project.

                Coca-Cola Ad 2020

                Coca-Cola’s Christmas 2020 ad is sure to be remembered for years to come, as the heartwarming story reminds viewers that Christmas is primarily about family.

                The ad begins with a young girl giving her father a letter for Santa before he travels for work. As the father forgets to send off the letter in time for Christmas, he decides to journey to the North Pole himself (somewhat stretching the Coca-Cola ad budget...)

                When he finally arrives, he finds Santa’s grotto is closed for Christmas, but, fortunately, Santa is right behind him, sitting in the front seat of the iconic Coca-Cola truck. Santa gives the father a lift home and passes him his daughter’s letter back.

                He opens the letter, revealing the message: ‘Dear Santa, Please bring Daddy home for Christmas’. In an emotional ending, the father reunites with his daughter.

                Music: The advert is nothing short of an emotional rollercoaster, and the string-led composition used throughout flawlessly reflects the father's physical and emotional journey.

                Discover similar tracks over in our Thoughtful and Emotional Strings playlist.

                Coca-Cola Ad 2019

                For some of us, Coca-Cola is our go-to beverage when eating out – hence, there’s a pretty special relationship between the company and the hospitality industry.

                In 2019, The Coca-Cola Company celebrated a wide variety of different cuisines to advertise their soft drink.

                From Arabic takeaways to Chinese restaurants, the ad shines a positive light on globalisation and promotes their product in the process, reminding the audience that Coca-Cola works well with any cuisine.

                Music: To underline the global theme of the 2019 ad, Coca-Cola used Papa Music’s calm and cool indie cover of Louis Armstrong’s ‘What A Wonderful World’. The song adds a bohemian feel to the ad which gives it a little more character.

                Interested in indie music for your advert? Take a look at our Indie Pop and Indie Rock playlists.

                Coca-Cola Ad 2018

                Making the most of their partnership with FIFA, Coca-Cola produced a FIFA World Cup advert for summer 2018.

                Just as a World Cup match is about to commence, a variety of young individuals, located in cities across the world, run to their local Coca-Cola seller (or vending machine) to grab a drink. Unfortunately, as they’re running around, they miss an important goal.

                As this ad was released before the FIFA World Cup 2018 kicked off, it aimed to persuade football fans to stock up on Coca-Cola products before the global event began.

                Music: The song used in Coca-Cola’s FIFA World Cup 2018 ad is AC/DC’s ‘Are You Ready’. As you may be able to tell by the title, the song’s lyrics are apt and get the message across.

                Interested in adding an element of rock to your ad? Preview songs on our Rock ‘n’ Roll playlist and find the song for you.

                Coca-Cola Ad 2017

                To promote the return of their Share A Coke name bottles, Coca-Cola released an advert titled ‘Alex’.

                In an attempt to woo the female lifeguard on duty, a young man takes different Coke bottles over to her to figure out her name. After guessing a handful of names (like Kim, Lucia and Bertha), he gives up and is passed a bottle with his name, Alex, on the label.

                At this moment, the lifeguard reveals her name is also Alex. Subsequently, they bond over this common ground by drinking from Alex Coke bottles.

                Music: To emphasise the advert's summertime setting, Coca-Cola added Sunny & Gabe’s bright and colourful song ‘Vacay’. The song is practically perfect for the ad as it accentuates the fun tone of the narrative.

                Have a listen to songs of a similar vibe over on our Holiday/Vacation production music page.

                Coca-Cola Ad 2016

                Coca-Cola has been around for decades (129 years, to be precise), ergo, it plays a role in some people’s most treasured memories.

                In 2016, Coca-Cola played on this notion with an advert that focuses on men, women, teenagers and children making new memories that are connected, somehow, with the Coca-Cola brand.

                Music: This 2016 ad marked the first time Coca-Cola unveiled their ‘Taste the Feeling’ song and slogan.

                The track, produced by Swedish DJ Avicii and sung by Aussie pop artist Conrad Sewell, has been used multiple times since its debut.

                Discover pop tracks for production purposes over in our Pop Top 40 playlist.

                Coca-Cola Ad 2015

                In 2015, Coca-Cola took things back to basics after running into controversy with their colonial Mexican ad (something we’ll explore a little later).

                Titled ‘Yummmmmmm’, the commercial focuses on the soft drink being poured into a branded drinking glass, along with a few cubes of ice.

                Music: The rock ‘n’ roll song used in the commercial features love-themed lyrics and a driving beat that gives the ad more depth.

                If you’re interested in licensing a rock track for your next project, take a moment to discover our range of rock subgenres.

                Coca-Cola Super Bowl Ad

                Our favourite Coca-Cola ad of recent years debuted during the Super Bowl 50 (2016) commercials.

                Set in the MCU (Marvel Cinematic Universe), the ad focuses on Scott Lang (Ant-Man) stealing the Hulk’s last Coke mini. Impressively, the action is just as thrilling as a scene from the Avengers franchise.

                Music: Both Coca-Cola and Marvel Studios films are renowned for their use of music, so it comes as no surprise that the music featured in this ad is epic.

                Led by dramatic horns and tense strings, the orchestral track emphasises the excitement of the visuals.

                Discover similar tracks over in our Orchestral Adventure playlist.

                Vintage Coca-Cola Ads

                First Coca-Cola Ad

                Coca-Cola’s first TV advert aired on Thanksgiving Day 1950. The commercial starred Edgar Bergen and Charlie McCarthy and was part of a Thanksgiving television special.

                At the beginning of the special, a woman is spotted holding a tray of Coca-Cola bottles, tempting viewers to drink a bottle whilst they watch.

                Music: The music used in the 1950s Coca-Cola ad is archetypal of entertainment tracks of the period - grand, orchestral and redolent of Disney fairytales.

                Have a look at our range of tracks inspired by the era in our 1950s playlist.

                Coca-Cola Santa Ad

                We’re firm believers that Coca-Cola’s ‘Holidays are Coming’ ads are some of the most iconic adverts ever.

                First released back in 1995, the commercials continue to bring joy to people across the world as they’re constantly revamped for new audiences (see the 2020 version above). And although the actors and story are subject to change, two things always remain the same – the Santa-adorned Christmas trucks and the classic ‘Holidays are Coming’ song.

                Music: Coca-Cola’s ‘Holidays are Coming’ ad would be nothing without its iconic music track – for many, it's the theme tune of Christmas.

                Discover our selection of festive music over on our Christmas music page.

                Coca-Cola Pulls Offensive Ad - The Coca-Cola Mexican Ad

                You may know Coca-Cola’s banned 2015 ad by many names, the most shocking being ‘The White Saviour Coca-Cola Ad’, but what is it about?

                Essentially, a group of caucasian teens travel to a small Mexican village with bottles of Coca-Cola. Here, they interact with indigenous villagers using body language and construct a bottle cap Christmas tree in the village centre.

                Sure, the idea of Coca-Cola’s Mexican ad was to convey a message of unity, but the tone didn’t sit right with many people – and it’s not hard to see why.

                The story comes across as extremely inappropriate and racist as it suggests that white people are here to ‘save’ the indigenous people of Mexico and that Americanisation is the secret to happiness.

                Music: One thing Coca-Cola did get right with this ad is the music – it’s joyful, festive and filled with spirit. We especially love when the bells kick in around the 1-minute mark.

                Discover similar tracks in our Christmas playlist.

                Music For Advertising

                What do all Coca-Cola ads have in common? Great music. As we’ve discussed throughout this article, songs have played a vital role in Coca-Cola adverts over the years. In most instances, music takes the ad to the next level. If you want more, why not research Coca-Cola 1960s advertising and let us know what you find on our socials?

                For more expertise and inspiration, find out what made our pick of the best Nike ads, best Gillette ads and best Adidas ads. Plus, find out how much it costs to advertise on TV.

                Need Music for Your Project?

                At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                This page was last updated 07/03/2024.

                COCA COLA ADS: TOP COKE ADVERTISEMENTS Read More »

                BEST MUSICAL FAMILIES

                15 OF THE BIGGEST MUSICAL FAMILIES

                Contents
                  Add a header to begin generating the table of contents

                  READY TO FIND YOUR PERFECT SOUNDTRACK?

                  Curious about bands with family members? You've come to the right place!

                  Is talent genetic? There’s certainly a strong argument to suggest so. Some of the biggest and best singers in recent history are part of musical families – stars like Michael Jackson, Beyoncé and Miley Cyrus have relations that are blessed with voices just as strong as them.

                  Here, we take a look at 15 of the best musical families, exploring the relationship between the most noteworthy members and comparing their musical styles. As we work through our list, we will be highlighting tracks and albums from our ever-expanding catalogue of high-quality compositions, including music from our latest releases.

                  Top 15 Family Music Groups

                  • The Knowles Family
                    • Beyoncé
                    • Solange
                  • The Jackson Family - The Jackson 5, Michael Jackson & Janet Jackson
                    • The Jackson 5
                    • Michael Jackson
                    • Janet Jackson
                  • The Cobain Family
                    • Kurt Cobain
                    • Courtney Love
                    • James Beane Cobain
                  • The Gallagher Family - Oasis
                    • Noel Gallagher
                    • Liam Gallagher
                  • The Followill Family - Kings of Leon
                  • The Wilson Family - The Beach Boys
                  • The Dessners and The Devendorf Families - The National
                  • The Haim Family - HAIM
                  • The Söderberg Family - First Aid Kit, Benkt Söderberg
                  • The Davies Family - The Kinks
                  • The Bedingfield Family
                    • Natasha Bedingfield
                    • David Bedingfield
                    • Nikola Bedingfield
                  • The Jonas Brothers
                  • Chloe x Halle
                  • Jaden and Willow Smith
                    • Will Smith
                    • Jada Smith
                    • Jaden Smith
                    • Willow Smith
                  • The Cyrus Family - Miley, Noah, Trace, Braison and Billy Ray Cyrus
                    • Billy Ray Cyrus
                    • Miley Cyrus
                    • Noah Cyrus

                  15 Famous Family Music Groups

                  1. The Knowles’ - Beyoncé and Solange (and Matthew)

                  The media has long tried to pit the two Knowles sisters against each other, fabricating deep rivalries surrounding their music careers. However, Solange contests that her and her sister have completely different musical aspirations and styles.

                  And while Beyoncé and Solange’s sisterly connection is well-famed, most of their successes at the beginning of their career can be traced back to the influence of their father Matthew. Matthew was the record label owner of Music World as well as managing both his daughters at some stage in their careers, although probably best known for being the manager of Destiny’s Child.

                  Beyoncé

                  Out of the two, Beyoncé is the more commercially-successful singer. For years, the international superstar released R&B albums that catered to both fans of the genre and pop music fans alike, and became the first solo artist to have their first six albums hit number one.

                  Beyoncé is unstoppable ( coined 'Queen B' for a reason!) given her consistent evolution of artistry in music, most recently breaking the record of most wins by one singer in Grammy history, accepting her 28th Grammy for Best R&B Performance for 'Black Parade'.

                  Solange

                  Solange’s approach to creating music feels intimate and personal; she merges soul, alternative and funk sounds into her exploratory and boundary-breaking strain of R&B. Following 2016’s acclaimed LP A Seat At The Table, 2019 project When I Get Home explores experiences of Blackness through a psychedelic lens. The result? A truly thought-provoking concept album.

                  2. The Jackson Family - The Jackson 5, Michael Jackson & Janet Jackson

                  The Jackson's are undoubtedly one of the most famous family singing groups in history.

                  Starting out in 1964 - with youngest member Michael being just five years old at the time - and rapidly rising to astronomical success, the five siblings were soon knocking more number one hits out than any other artist on the scene.

                  Following their rapid rise, the youngest brothers Michael and Marlon left the band to pursue solo work, with Michael soon finding fame as one of the most successful musicians of all time.

                  Michael Jackson

                  Dubbed the King of Pop, Michael’s musical style combined elements of the pop genre with disco, soul, funk, rock and R&B, as heard on hits such as ‘The Way You Make Me Feel’, ‘Bad’, ‘Smooth Criminal’ and ‘Thriller’. He continued to redefine the pop genre all the way up until his untimely passing in 2009 and, thanks to a posthumous career run by the Michael Jackson Estate, he continues to set the bar high today.

                  Janet Jackson

                  Michael’s sister Janet may not have been part of the Jackson 5, but she did use her surname as a springboard into the music industry – and thank God she did. Since the age of 16, Janet has bringing her unique, rebellious energy to every record she makes; but it wasn't until the late 80s when Janet really came into her own. Naturally, we're talking about the release of her career-defining record, Rhythm Nation 1814. This concept album addressed social issues such as racism, drugs, violence and homelessness via interludes and upbeat tracks such as ‘State of the World’, ‘The Knowledge’ and, of course, ‘Rhythm Nation’.

                  Listen to our collection of Motown inspired tracks over on our 60s Soul playlist.

                  3. The Cobain Family – Courtney Love, Kurt Cobain, Frances Bean Cobain

                  Kurt Cobain

                  Arguably one of the defining cultural figures of the decade, the influence of Nirvana-frontman Kurt Cobain extends far beyond the grunge scene he helped found in early 90s Seattle. As renowned for his anti-establishment ethos as he was his serrated vocal style, he remains a hero to millions of rock fans, with a peerless musical legacy encompassing huge crossover hits ‘Smells Like Teen Spirit’, ‘Come As You Are’ and ‘About A Girl’.

                  Courtney Love

                  While Kurt’s legacy with Nirvana has always been at the forefront of any musical conversations surrounding the family, his wife Courtney Love was hugely successful in her own right as the lead vocalist in Hole, a grunge/alt-rock band responsible for hits such as ‘Violet’, ‘Doll Parts‘, and ‘Celebrity Skin’.

                  Frances Bean Cobain

                  It’s perhaps unsurprising that the couple’s daughter, Frances Bean Cobain, has inherited her parents’ creative interests. As well as being a visual artist, the 28-year-old occasionally takes to the internet to share original songs.

                  4. Oasis - Noel and Liam Gallagher

                  Burnage-born brothers Noel and Liam are arguably as famed for their turbulent relationship as they are their staggeringly successful output with Oasis.

                  After years of feuding and social media sparring, Oasis eventually split in 2009, and both brothers now perform solo, though Noel shares billing with his backing band, High Flying Birds. Unsurprisingly, their musical styles aren’t so different – both encapsulate the swaggering indie-rock demeanour of mid-90s Manchester.

                  Liam Gallagher

                  After 2009, Liam Gallagher initially formed Beady Eye: a band consisting of former Oasis members Gem Archer, Andy Bell and Chris Sharrock. The band stayed together until 2014, which is also when Liam started work on his solo career. Since 2016, he has released two solo albums, As You Were and Why Me? Why Not.

                  Noel Gallagher

                  Noel Gallagher’s High Flying Birds have been a hit with critics since the band first formed in 2010. Working with bandmates Gem Archer (yes, he simultaneously worked with both brothers), Chris Sharrock and Mike Rowe, Noel has released four albums – High Flying Birds, Chasing Yesterday, Who Built the Moon? and Back the Way We Came: Vol 1.

                  5. The Followill Family - Kings of Leon

                  The success of Kings of Leon – consisting of brothers Caleb, Nathan and Jared Followill, along with cousin Matthew – is testament to keeping tight family ties.

                  Since forming in 1999, the quartet have produced eight studio albums, all of which made it to the top three of the UK album charts, and six of which hit number one. Some of band’s biggest hits include ‘Use Somebody’, ‘Sex on Fire’ and ‘Molly’s Chambers’.

                  Having been raised between Oklahoma and Tennessee, it’s perhaps unsurprising that the Followills have absorbed the Southern rock influences of their upbringing. They fuse that Southern rock foregrounding with elements of alt-rock and garage rock to create an epic, stadium-ready sound.

                  6. The Wilson Family - The Beach Boys

                  The Beach Boys are one of the most commercially successful bands in music history; made up of brothers Brian, Dennis and Carl Wilson, alongside cousin Mike Love and mutual friend Al Jardine.

                  Musical talent certainly ran in the family as Brian, Dennis and Carl’s father, Murry Wilson, was a songwriter, guitarist and pianist.

                  Formed in 1961, the band soon became renowned for their easy, California surfer charm, and in 1963 they had their first hit with ‘Surfin’ USA’. Even today, the upbeat rock ‘n’ roll sounds of The Beach Boys instantly transports listeners to the shores of the West Coast, where the sun's always shining, and excitement is always in the air. Complementing their euphoric melodies, The Beach Boys’ tight-knit vocal harmonies continue to entrance generations of listeners.

                  Listen to our collection of surf rock music over in our Surf playlist.

                  7. The Dessners and The Devendorf Families - The National

                  Formed in Brooklyn back in 1999, acclaimed indie-rock band The National is formed of two separate groupings of family members. There are the identical twins, Bryce and Aaron Dessner, and brothers Scott and Bryan Devendorf, while frontman Matt Berninger is the odd one out in the happy families game.

                  Hailing from Cincinnati, Ohio, originally, the band have received international acclaim for all eight of their studio albums to date.

                  Bryce and Aaron are both revered producers and multi-instrumentalists, with the former finding success for his work with The Kronos Quartet, and the latter receiving GRAMMY support for his recent collaborations with Taylor Swift.

                  8. The Haim Family - HAIM

                  HAIM is a soft rock/alternative band consisting of three sisters – Este, Danielle and Alana Haim – who are each musically trained in multiple instruments. It seems a career in music was always predestined: their musician parents enlisted their children to perform with them in their cover band Rockinhaim from a young age.

                  Before HAIM, the oldest sisters (Este and Danielle) joined pop group Valli Girls in 2005 but left the band within the same year. Two years later, they recruited their younger sister (Alana), but it wasn’t until 2012 that the band became a full-time project.

                  In the space of eight years, the trio has shared three studio albums: Days Are Gone, Something to Tell You and Women in Music Pt. III.

                  Listen to our collection of soft rock music over in our Light Rock playlist.

                  9. The Söderberg Family - First Aid Kit & Benkt Söderberg

                  Formed of sisters Klara and Johanna Söderberg and a handful of instrument players, Swedish indie-folk duo First Aid Kit have enjoyed a steady rise to fame since their humble beginnings uploading demos on Myspace. The sisters are another example of musical talent that has stemmed from paternal influences, with father Benkt Söderberg being an established musician himself.

                  Benkt Söderberg

                  Benkt was a member of the Swedish rock band Lolita Pop who formed in 1979 and split in 1992. He played both guitar and bass for the band, which (potentially) explains why both Klara and Johanna are talented string instrument players.

                  Klara and Johanna Söderberg - First Aid Kit

                  From a young age, the Söderberg Sisters would perform at home and on the streets of their hometown, Stockholm. The duo came up with the name of the band, First Aid Kit, when flicking through the dictionary; they concluded that the term was the best way to describe the music they aimed to create. We must admit, First Aid Kit songs such as ‘My Silver Lining’, ‘Fireworks’ and ‘Nothing Has to be True’ do uplift our spirits on a miserable day.

                  10. The Davies Family - The Kinks

                  The Kinks are one of the most notable rock bands to ever emerge from the UK. Brothers Ray and Dave Davies have enjoyed an impressive 32-year musical career, selling over 50 million records worldwide.

                  Born in North London, Ray and Dave were the youngest siblings in the family – they had six older sisters. Both brothers spent their childhood learning to play guitar, which led them to start creating music together.

                  Around 1964, the brothers invited drummer Mick Avory to join their band after spotting his advertisement in the British weekly magazine, Melody Maker. Around this time, the trio decided on their band name, The Kinks, which they felt was just about disruptive enough to get people talking.

                  Between the mid-60s and the late-90s, The Kinks released a whopping 24 studio albums – albums featuring big hits such as ‘You Really Got Me’, ‘Sunny Afternoon’, ‘Dead End Street’ and ‘Waterloo Sunset’.

                  Listen to our collection of rock music over in our Rock playlist.

                  11. The Bedingfields Family - Natasha, Daniel and Nikola Bedingfield

                  All three of the Bediingfield siblings display a very different approach to music, that led to their individual successes in the industry during 00s. Natasha’s output is fun, upbeat and colourful; Daniel’s music is moody, emotional and occasionally gritty; Nikola’s music is warm, pastoral and reflective.

                  Natasha Bedingfield

                  It's hard to think of 00s music without thinking of Natasha Bedingfields sensational pop songs, 'Unwritten' and 'These Words'.

                  Daniel Bedingfield

                  Let’s start off with Daniel Bedingfield, Natasha’s older brother. Well known for his 2001 hit ‘Gotta Get Thru This’, Daniel enjoyed a successful pop career for just over a decade. After releasing two albums and two EPs, Daniel has kept busy judging on X Factor New Zealand, songwriting for other artists and performing in the West End.

                  Nikola 'Rachelle' Bedingfield

                  Known professionally as Nikola Rachelle or The Golden Phoenix, Natasha’s younger sister is both a talented singer and songwriter. In 2006, Nikola released an EP featuring a song called ‘Don’t Talk About This Love’ which Cheryl Cole subsequently covered for her album Three Words. Afterwards, she wrote songs for the likes of Cee Lo Green, Jojo and Jesse McCartney and produced multiple tracks for advertisements and television shows.

                  12. The Jonas Family - The Jonas Brothers

                  All four of the Jonas siblings are blessed with beautiful singing voices but it’s the first three – Kevin, Joe, and Nick – that make up world-famous pop group The Jonas Brothers.

                  Although they officially came together in 2005, it wasn’t until 2008 – when they starred in the Disney Channel original movie, Camp Rock – that the boys began to enjoy worldwide success. Subsequently, the trio returned for the film’s sequel, Camp Rock 2: The Final Jam, and starred in their own Disney Channel series titled JONAS.

                  Over the years, Jonas Brothers have released five studio albums, three live albums, three soundtrack albums, and a 3D concert experience, a discography characterised by light-hearted, pop-rock vibes. As for Frankie Jonas, well, his career has only just begun.

                  Listen to our collection of pop-rock music over in our Upbeat Pop & Rock playlist.

                  13. The Bailey Family - Chloe x Halle

                  Chloe Bailey and Halle Bailey are the sisters that come together to form R&B duo Chloe x Halle. Championed by Beyoncé – who signed the pair to her management company Parkwood Entertainment in 2015 – both are blessed with a heavenly singing voice that perfectly complements the other’s. Take a listen to some of the girl’s hits, including ‘Do It’, ‘Happy Without Me’ and ‘Ungodly Hour’.

                  Raised in Mableton, Georgia, by their parents Courtney and Doug Bailey, they moved to Los Angeles in 2012. Around this time, the duo set up a YouTube channel where they would post covers of their favourite songs. Their YouTube success helped them score a handful of projects with Disney which pushed them further into the limelight.

                  Having released a critically-acclaimed album in 2020, both sisters are now working on solo projects: Chloe is working on building up her music career and Halle is working on Disney’s remake of The Little Mermaid (she’s playing Ariel).

                  Listen to our collection of R&B/hip hop music over in our R&B/Hip-Hop music playlist.

                  14. The Smith Family - Will, Jada and Willow Smith

                  We’ve all heard of the saying ‘the apple doesn’t fall far from the tree’, a phrase which is certainly fitting when discussing the Smith family. The four members of the family that choose to be in the limelight – parents Will and Jada and siblings Willow and Jaden – are multifaceted creatives who have all dipped their toes into the music industry.

                  Will Smith

                  And although Will is most famous for his acting career, it’s common knowledge that he’s also a talented rapper. Will Smith’s most famous songs include ‘Gettin’ Jiggy Wit It’, ‘Men in Black’ and ‘Just the Two of Us’.

                  Jada Smith

                  Jada Pinkett Smith’s music career officially began in the early-00s when she formed metal band Wicked Wisdom. Joined by three male bandmates, Jada went on tour with Britney Spears in 2004 and released two albums: My Story and Wicked Wisdom.

                  Jaden Smith

                  Following in his dad’s footsteps, Jaden Smith became a rapper; unlike his dad, he’s not concerned with commercial success. Each of his mixtapes and albums feels conceptual, exploring the inside of a Gen-Z’s mind through hip hop, emo rap and punk sounds.

                  Willow Smith

                  Finally, we look to the youngest member of the family – Willow Smith. Willow has been singing professionally since she was just eight years old (who remembers ‘Whip My Hair’?) and has changed her sound several times since. Most recently, the singer has released pop-punk track ‘Transparent Soul’ which feels inspired by her mother’s days as the frontrunner for Wicked Wisdom.

                  15. The Cyrus Family – Miley, Noah, Trace, Braison and Billy Ray Cyrus

                  Each member of the Cyrus family has largely cultivated their own distinct musical approach. Leading the Cyrus musical dynasty, Billy Ray Cyrus, famed country singer. His daughters Miley and Noah Cyrus are two of the hottest acts in pop musichis sons are Trace Cyrus, the backing vocalist and guitarist of rock band Metro Station, and folk singer Braison Cyrus. To top it all off, Miley’s Godmother is none other than Dolly Parton.

                  Billy Ray Cyrus

                  Best known for his 1990 single ‘Achy Breaky Heart’ (and his recent collaboration with rapper Lil Nas X on hit single ‘Old Town Road’), Billy Ray Cyrus gained popularity during the early 90s, enjoying significant commercial success from his first album Some Gave All which sold more than 20 million copies worldwide.

                  Miley Cyrus

                  Known for her distinctive raspy voice, Miley has spent her career experimenting with different styles, culminating in latest album, Plastic Hearts. A mature 15-track record inspired by late-70s/early-80s acts such as Blondie, Fleetwood Mac and Joan Jett, it’s a feast of glam rock-inspired pop.

                  Noah Cyrus

                  Similarly to her older sister Miley, Noah began her career very young, acting in Disney shows ( including her sister's Hannah Montana), buit quickly garnered a loyal fan-base in the pop world following her collaboration with Labrinth on 'Make Me Cry'.

                  Need Music for Your Project?

                  At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                  This page was updated 07/03/2024.

                  15 OF THE BIGGEST MUSICAL FAMILIES Read More »

                  A Complete Guide to Different Types of Orchestral Music

                  Interested in facts about the orchestra industry? Don’t know your arias from your overtures? Our guide will demystify the top classical music forms.Ever felt daunted by orchestral music? If you’ve never formally studied it, it can be hard to know where to start. What’s the difference between a symphony and a concerto? Who sings an aria? How many members are there in a chamber group?

                  W’re also keen to remind you that we’re a production music catalogue with orchestral music of every style imaginable – including action orchestral, horror orchestral, romantic orchestral and more. All of our high-quality orchestral tracks – composed by some of the best musicians in the world – are ready to be licensed for use worldwide, and can be used in anything from a podcast to an advertisement to a blockbuster. Without further ado, let’s get on with the guide.

                  Different Types Of Orchestral Music: Your Guide

                   
                  • What Is Orchestral Music
                  • Different Types of Orchestral Music/ Types of Symphony Genres
                    • Classical Orchestra
                    • Orchestral Pop
                    • Orchestral Hip Hop
                    • Electronic Orchestra
                    • Orchestral Jazz
                  • The Top Types of Orchestral Music
                    • Overture
                    • Symphonic Poem
                    • Symphony
                    • Concerto
                    • Ballet
                    • Opera
                      • Types of Opera
                    • Chamber Music
                      • Types of Chamber music

                  What Is Orchestral Music?

                   

                  Simply put, orchestral music is music created by an ensemble of instruments called – you guessed it – an orchestra. Instruments from different families come together to form the orchestra, which means you can expect to hear the sounds of string instruments, percussion instruments, brass instruments and woodwind instruments in an effective orchestral piece.

                  Typically, an orchestra usually consists of around 70-100 musicians, and these orchestras are often called symphony or philharmonic orchestras. The term philharmonic is made up of two Greek words: Philos which means ‘to love’ and harmonikos which means ‘harmony’.

                  If an orchestra consists of less than 50 musicians, the correct term for this type of orchestra is a chamber orchestra. In French, chamber means room, which makes sense considering an orchestra of this size would fit comfortably inside one room.

                  Is Orchestra a Genre?

                   

                  Although bands are commonly associated with rock music, you would not call a band a genre. The same goes for an orchestra: although orchestras are commonly associated with classical music, it is not appropriate to categorise orchestra as a genre. Also, like a band, an orchestra can embrace a wide variety of genres. Discover just five of those genres below.

                  Different Types of Orchestral Music / Types of Symphony Genres

                   
                  • Classical Orchestra
                  • Orchestral Pop
                  • Orchestral Hip Hop
                  • Electronic Orchestra
                  • Orchestral Jazz

                  Classical Orchestra

                   

                  As mentioned above, the most recognised genre of orchestral music is classical orchestra music. Classical music follows traditional forms of making music. Strictly speaking, classical music describes music composed during the Classical period of 1750-1820. The most famous composers of this time were Mozart, Bach and Beethoven.

                  Orchestral Pop

                   

                  Orchestral pop is, quite simply, pop music that’s performed by an orchestra. Personally, the sub-genre reminds us of the most recent James Bond theme tunes – including Adele’s Skyfall, Sam Smith’s Writing on the Wall and Billie Eilish’s No Time to Die; but if you’re not a fan of the spy franchise, you may be more familiar with pop songs such as Clean Bandit’s Rather Be and Ariana Grande’s ghostin.

                  Orchestral Hip Hop

                   

                  When hip hop rhythms are created by an orchestra, the song can be categorised as orchestral hip hop. The sub-genre has been growing ever since the 90s, and has blessed us with anthems such as Coolio and L.V.’s Gangsta’s Paradise and Kanye West’s Flashing Lights.

                  Electronic Orchestra

                   

                  The electronic orchestra genre consists of compositions that are either performed by an orchestra and later manipulated electronically, or combine orchestral instruments with electronic instruments. One of the best examples of electronic orchestra music is Daft Punk’s score for Disney’s Tron Legacy that was created with an 85-piece orchestra and electronic instruments.

                  Orchestral Jazz

                   

                  The genesis of orchestral jazz dates back to New York City’s 1920s jazz scene. This structured style of jazz is created when an orchestra embraces the rhythms of New Orleans jazz whilst sticking to their European practices. This genre is comparable to the sounds of another sub-genre of jazz, big band jazz.

                  The Top Types of Orchestral Music

                   

                  Now that we’ve covered the basics, We’re going to look at the top types of orchestral music, including:

                  • Overture
                  • Symphonic Poem
                  • Symphony
                  • Concerto
                  • Ballet
                  • Opera
                  • Chamber Music

                  For an instant overview, check out our ultimate classcal playlist, which features a range of the best orchestral pieces by celebrated composers.

                  The Overture

                   

                  In the earliest days of music being performed, the overture signalled when the audience should take their seats (much as the bell being rung in the concert hall does today). Now, the overture is usually a musical work’s orchestral introduction – the word comes from the French, ouverture, or ‘opening’.

                  The overture originated in 17th Century opera as a sung prologue – or a short instrumental flourish. Jean-Baptiste Lully was the first major to use a full-scale overture, in works such as his opera Thésée. The form he used was then imitated not only by opera composers such as Henry Purcell (Dido and Aeneas), but also in oratorios – such as Handel’s Messiah.

                  Lully’s form became known as the ‘French overture’. Alessandro Scarlatti was the originator of the ‘Italian overture’; it’s in three sections from quick, to slow, and back to quick, and served as a model for the earliest, three movement, symphonies.

                  Later operatic overtures helped to prepare the audience for the play’s plot; merging the music into the opening act, instead of closing before the curtain rises was a technique that Wagner used in his later operas, such as Tristan und Isolde.

                  Concert overtures became established in the 19th century as independent, one-movement works, the first of which is generally regarded as Felix Mendelssohn’s A Midsummer Night’s Dream (1826); his overture The Hebrides – also known as Fingal’s Cave – is another celebrated example of the form.

                  The Symphonic Poem

                   

                  In the 1850s, the concert overture began to be overtaken by the symphonic poem. This was a form devised by Franz Liszt in works that began as overtures. As a form, it was taken up by more ‘progressive’ composers, such as Camille Saint-Saens, Richard Strauss and Arnold Schoenberg.

                  The Czech composer Smetana was one of the great proponents of the symphonic poem. His set of six, published under the title of Ma Vlast is agreed to be his best. Composed between 1872 and 1879, the cycle presents selected episodes and ideas from Czech history.

                  symphonic poem

                  Symphony

                   

                  Loosely, a ‘symphony orchestra’ is a large group of string, brass, woodwind and percussion players – so a work written for this kind of ensemble is known as a symphony. These large-scale orchestral works are intended to be played in concert halls and are usually in four movements.

                  The standard classical form is:

                  • First movement – allegro (brisk and lively) in sonata form
                  • Second movement – slower and more lyrical
                  • Third movement – an energetic minuet (a dance)
                  • Fourth movement – allegro – a rollicking finale, to show off the orchestra’s prowess

                  orchestra in studio 2 abbey road studios audio network

                  The Sonata Form

                   

                  The sonata has two musical themes, or melodies – the first, usually loud and forceful; the second, quiet and lyrical. The first theme is introduced and then the softer second theme comes in – as this section’s purpose is to expose the two melodies, it’s known as the ‘exposition’.

                  The ‘development’ follows – the composer varies and makes musical associations between the two themes.

                  Finally, the main themes are restated in a slightly different form in the ‘recapitulation’ section.

                  For great examples of piano sonatas, listen to Beethoven’s Moonlight sonata, or Mozart’s Sonata in C, or explore the fantastic symphonic collection.

                  sonata form flicr

                  Concerto

                   

                  The concerto features a solo instrument – such the piano, violin, flute or cello – and an orchestra, showcasing what they can do both independently and together. Concertos have three movements – fast, slow, fast.

                  For an introduction to concertos, listen to the stately baroque of Bach’s Brandenburg 4, Elgar’s Cello Concerto, or Mozart’s Clarinet Concerto.

                  Finally, the main themes are restated in a slightly different form in the ‘recapitulation’ section.

                  concerto picture flickr

                  Ballet

                   

                  For dramatic orchestral music, look no further than the best ballet scores. Tchaikovsky’s Swan Lake (1876) was a game-changer in terms of ballet music, as it marked the first time an exclusively symphonic composer had composed a ballet score. Prokofiev’s Romeo and Juliet is another ballet that you might know as much for its music as its dance moves. A suite is usually a selection of short movements taken from a ballet – what would the festive period be without a performance of The Nutcracker Suite?

                  ballerinas on stage

                  Opera

                   

                  If you’re looking for intense orchestral music, then opera has plenty to choose from. The difference between an opera and a musical is that operas are generally entirely sung, while musicals combine singing with spoken dialogue. Most agree that Monteverdi was the ‘founding father’ of opera, and his L’Orfeo (c1607) ranks as the first great opera. For dramatic intensity, look to Verdi’s Rigoletto or perhaps his most performed work, La Traviata, which contains all the elements of operatic drama: a beautiful, fallen-woman heroine, grand party scenes, a troubled father and a deathbed scene.

                  Opera songs are known as arias, many of which have been used over the years commercially and in films.

                  Popular Operas

                   

                  ‘O Mio Babbino Caro’, Giani Scicci, Puccini

                   

                  ‘O Mio Babbino Caro‘ (Oh My Dear Papa) is a emotional soprano aria from Puccini’s Giani Scicci sung by young protagonist Lauretta, who is begging her Father to help her get married to the lover of her life, Rinuccio. This piece has earned wide acclaim for its emotional effect, just see for yourself this two-year old getting emotional whilst listening to Puccini:

                  ‘La donna è mobile’, Rigoletto, Verdi

                   

                  ‘La donna è mobile’, from one of Verdi’s most popular operas, Rigoletto. This canzone is often thought to be the centrepiece of the opera, occurring at a turning point in a much-loved story of deceit, love lust and desire. Musical themes established in the short ‘La donna è mobile’ repeat throughout the opera, driving the tale forward.

                  ‘Habanera‘,Carmen, George Bizets

                   

                  Habanera from Carmen – also known as ‘Love is a Rebellious Bird’ is an aria sung by the lovestruck femme fatale title character. Carmen sings how ‘Love is a rebellious bird that none can tame’.

                  Types of Opera

                   

                  Opera Seria

                   

                  Opera Seria is an Italian term that literally translates into ‘serious opera’; naturally, this refers to the weighty, humourless type of operas that were popular during the 1700s such as Mozart’s Idomeneo and Vivaldi’s L’Olimpiade. Apart from being serious, an Opera Seria is defined by its lack of spoken dialogue, emphasis on grand vocals and tragic or heroic narrative.

                  Opera Buffa

                   

                  Opera Buffa is the Italian term for ‘funny opera’, a type of opera that’s also known as ‘comic opera’. An Opera Buffa is usually more grounded than an Opera Seria and therefore features relatable characters and an everyday plot. Examples include Menotti’s Amelia Goes to the Ball, Bizet’s Don Procopio and Ristori’s Calandro.

                  Opera Semiseria

                   

                  As you may have suspected, Opera Semiseria is the Italian phrase for ‘semi-serious opera’. It is a midway point between an Opera Seria and Opera Buffa that became popular during the 1800s; it combines emotion with humour to keep an audience entertained. Famous examples of Opera Semiseria include Donizetti’s Linda di Chamounix, Bellini’s Adelson e Salvini and Paer’s Leonora.

                  Opera Comique

                   

                  French opera style Opera Comique alternates between spoken dialogue and musical numbers – much like a modern-day musical. This type of opera shares its name with a Parisian theatre which was founded under the reign of Louis XIV in 1714. Although its name seems to suggest that this type of opera is always comedic, some of the most famous operas are in fact tales of tragedy – take Bizet’s Carmen, for example.

                  Grand Opera

                   

                  A Grand Opera is a spectacular type of opera of four or five acts that originates from the 1800s. Often revolving around a historic event or a dramatic tale, a grand opera is comparable to an Opera Seria as it takes on a serious tone and features no spoken dialogue. Early examples of Grand Opera include Auber’s La Muette de Portici, Halévy’s La Juive and Donizetti’s Dom Sébastien, Roi de Portugal.

                  Chamber Music

                   

                  Chamber music is composed for smaller ensembles of instruments – as it was originally intended to be played in a ‘chamber’ at home. The standard arrangement of instruments for chamber music include the string quartet (two violins, a viola and a cello) and a woodwind ensemble, often accompanied by a piano or harpsichord.

                  The small number of musicians gives chamber music its characteristic intimacy and subtlety. Explore different chamber music moods with a peaceful Lullaby from Brahms, Mozart’s thoughtful Eine Kleine Nachtmusik Romanze, or have some fun with Saint-Saëns’ Donkeys as the quartet make asses of themselves as part of the Carnival of the Animals.

                  Types of Chamber Music

                   

                  Historical Chamber

                   

                  Historical Chamber Music is inspired by the era in which chamber orchestras had their inception – during the medieval period. Often, a chamber orchestra would be accompanied by a folk singer who would sing over the rustic rhythms created by the musicians. Our collection of historical chamber tracks includes Ian Hughes’ Courtesans, Royal Consent and Gloriana, all of which you can find over on our Orchestral, Small Ensemble, Historical page.

                  Elegant Chamber

                   

                  Elegant Chamber Music is thoughtful and soothing: it combines the transportive sounds of the world’s most angelic instruments and vocals to create a touching composition. Frequently optimistic, music of this style is used in media projects to cause the listener to reflect on the narrative. Our collection of Elegant Chamber Music features eight beautiful tracks composed by Gallant, Meegan, Tobin and Kelly, including New World, Butterfly Dream and Lullaby for Dolly.

                  Light, Playful Chamber

                   

                  Chamber orchestras are ideal for performing light, playful compositions that are suitable for use in fairytales, comedies, romances and other jocund genres. The sprightly rhythms of this style of Chamber Music evokes images of mythical creatures, friendly beings, sweet animals and enchanted settings. Our collection of Robert Bruce’s Light, Playful Chamber Ensembles includes pieces named Applause, Applause, Clockwork and Ladies in Waiting.

                  Classical Chamber

                   

                  Chamber orchestras are ideal for performing light, playful compositions that are suitable for use in fairytales, comedies, romances and other jocund genres. The sprightly rhythms of this style of Chamber Music evokes images of mythical creatures, friendly beings, sweet animals and enchanted settings. Our collection of Robert Bruce’s Light, Playful Chamber Ensembles includes pieces named Applause, Applause, Clockwork and Ladies in Waiting.

                  How to License the Best Orchestral Music

                   

                  Looking to license orchestral music? This can sometimes be a challenge because of sound recording copyright.

                  Audio Network, however, has a huge variety of specially recorded orchestral music, from chamber music to full symphony orchestras, which is simple and fast to license. The breadth of classical music means that you can find the perfect track for any sort of content:

                  • Epic orchestral music – with everything from thrilling action featuring urgent strings and soaring brass to majestic and poignant memorials, go epic to create blockbusters and superhero soundtracks or trailers.
                  • Dramatic orchestral music, with high-octane percussion, heroic brass and triumphant choirs is ideal for soundtracking those huge, edge-of-the-seat moments to wow your audience on both the small and big screen
                  • Intense orchestral music comes into its own when you’re building the atmosphere and tension for horror movies.

                  Or check out Wagner’s Ride of the Valkyries, as it was used to spine-tingling effect in Francis Ford Coppola’s Apocalypse Now.

                  Need Music for Your Project?

                  At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

                  A Complete Guide to Different Types of Orchestral Music Read More »