IN CONVERSATION WITH HAMPUS ÖFWERMAN EDITOR FROM SWEDEN
Join us for a quickfire Q&A with Stockholm-based editor Hampus Öfwerman. Hampus shares his creative process, the role music plays in storytelling, and how Audio Network helps elevate his edits.
With years of experience cutting top-tier TV content and a long-standing relationship with Audio Network, Hampus offers valuable insight into choosing the right track and making music work harder for your visuals.
What Are the Advantages of Having Access to a Wide Range of High-Quality, Pre-Cleared Music?
Well, it makes it easier to find music. If a lot of, the songs are good, I don't have to scroll through a thousand songs. I just have to scroll through like 100 songs and I will find what I'm looking for.
How Do You Approach Finding the Right Track for a Scene - What Are You Listening For?
I'm working with television, so we're looking for what kind of feeling the song brings. We're not looking for hit songs, just background music with a with a feeling. That's what music is all about.
When I start a project, most of the time I just spend six hours on a site and download all the music I might need for that project. On my computer, I already have 100 songs when I start that project, so I know what I will use. It doesn't take that much time when I'm starting the project if I've done the research well.
You’ve Worked With Audio Network for Many Years - What Is It About Our Music and Service That Keeps You Coming Back?
The variety and the the quality of the music.
Often, when I search Audio Network for something, it's in the top five of the search list - and I'll download every single one that I think will fit.
What Have Been Some of Your Favourite Nordic TV Shows or Films From the Past Year, and Why Did They Stand Out to You?
My favourite right now is 'Race Across The World'.
It's a lot of action and it's contest. I like that kind of music - when the song has a build up.
Are There Any Upcoming Projects With a Music Brief That You Can Tell Us a Bit About?
Well, we're going to do 'Love Island' again. So we're going to need up-tempo, upbeat, vacation, romantic drama songs - everything that you have!
Hampus’ insights are a great reminder that when music is curated well and easily accessible, it becomes an essential creative tool rather than a roadblock. Whether it's background tracks that enhance emotion or upbeat songs that set the tone, having the right catalogue makes all the difference.
Thanks again to Hampus for sharing his process and perspective - and for continuing to trust us to help bring powerful stories to life!
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