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16 October 2023

Youtube shorts monetization

YOUTUBE SHORTS MONETIZATION: THE ULTIMATE GUIDE

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    If you’re a content creator, then you might be aware that YouTube has been hard at work evolving and expanding its YouTube Partner Programme (YPP). The main element of this is opening up access to monetization on YouTube with YouTube Shorts, including revenue sharing on ads.

    What does it mean for creators? We’re going to talk you through the YouTube Shorts monetization requirements for 2023, including how many subscribers you need, and how YouTube and TikTok monetization compare. With Shorts boasting 30 billion daily views and 1.5 billion users flocking to short-form content every month, will YouTube be the hottest creator platform in 2023? Read on to find out.

    Is YouTube Shorts Monetized?

    The rise of TikTok (by early 2022, it was the most downloaded app in the world), has prompted other platforms such as Instagram and YouTube to create their own versions of short-form video formats in order to compete.

    Shorts is the YouTube short video format. Historically, there’s only been one way to enter YouTube’s Partner Programme – you needed 1000 subscribers and 4,000 watch hours within the last year. However, the changes to YouTube Shorts opportunities came in on 1st February 2023, with new eligibility thresholds for fan funding introduced with the aim of helping creators to make deeper connections with their fans and, crucially, make money earlier in their creator journeys.

    Before this change, you couldn’t make money on YouTube Shorts except via the YouTube Shorts Monetization Fund, which rewarded the platform’s top creators; however, the new advertising venue sharing model will be available for most creators, having replaced the Monetization Fund.

    Now, in Shorts, ads run between videos in the Shorts Feed. Every month, revenue from these ads will be added together and used to reward Shorts creators and help to cover the costs of music licensing.

    In addition to the ads, YouTube announced:

    ‘We’re also launching Super Thanks for Shorts in beta to thousands of creators, with a complete rollout expected next year. Viewers can show their appreciation for their favorite Shorts, and creators can interact with their fans through purchased, highlighted Super Thanks comments.’

    What Are the YouTube Shorts Requirements for Monetization?

    When it comes to how many subscribers you need to monetize YouTube Shorts, to be eligible for the programme, creators must have 1000 subscribers and meet certain view requirements – these are:

    • 10 million eligible public Shorts views in the last 90 days
    • Or 4,000 valid public watch hours on long-form videos

    YouTube rules for monetization also state that your content must follow YouTube’s originality policy – meaning it must be yours, and not anyone else’s.

    If you meet the criteria, you can activate ads and earn 45% of the allocated ad revenue on your Shorts videos (the remainder of the revenue goes to YouTube.)

    How to Turn On Monetization on YouTube Shorts

    If you’re in the YouTube Partner Programme, you can find the Shorts monetization agreement in the ‘Earn’ tab in YouTube Studio. Select ‘Get started’ under ‘Shorts feed ads’ and accept the terms.

    To view your Shorts earnings and performance, you can go to the ‘Revenue’ tab in YouTube Studio Analytics, which will show your daily estimated revenue and views by content type.

    The ‘How you make money’ card will give you a more detailed view of your earnings across Shorts, video, and live content.

    How Much Do YouTube Shorts Ads Pay?

    How much do YouTube Shorts make? As with any question about how much money you can make from YouTube, it’s a bit of a ‘how long is a piece of string?’ answer.

    Go behind the scenes with this video to see where to find how much you’re earning from Shorts:

    So far, Shorts has only offered one main income opportunity for video creators: The YouTube Shorts Fund, which paid out $100 million to creators in 2021 and 2022. Depending on the engagement on their Shorts, creators could see bonuses anywhere between $100 and $10,000.

    The new monetization model will see all ad revenue from Shorts added together on a monthly basis; creators will see payouts proportional to their share of total Shorts views.

    How much does 100k views on YouTube Shorts pay? Reports say that YouTubers earn, on average around $0.01 per 1000 views (long-form videos can pay up to multiple dollars.)

    This video offers a more detailed explainer on potential earnings from YouTube Shorts:

    A YouTube spokesperson quoted by CNBC.com said, ‘As we all invest in Shorts, we expect creator earnings to continue to grow. With Shorts ad revenue sharing, we’re committed to building a long-term partnership where creators can directly share in the platform’s success.’

    Why Can’t I Monetize My YouTube Shorts?

    There are a few things that’ll stop you from monetizing your YouTube Shorts. As above, if you’ve reposted someone else’s content, from a TV show clip to another creator’s content, you won’t see any revenue from it.

    Plus, if you’ve inflated your views with automated clicks or bots, those videos won’t be eligible for monetization either.

    Note that if you’ve been paid from the Shorts fund in the past, it doesn’t automatically qualify you for Shorts monetization. Plus, your previous YouTube shorts views won’t count for monetization under the new requirements.

    What’s Next From YouTube?

    On the official YouTube blog in January 2023, the team announced that:

    ‘We also want to support creators who are even earlier in their YouTube journey, from gamers showing off their speed runs to trendsetting DIY makeup tutorials. A new level of YPP with lower requirements will offer earlier access to Fan Funding features like Super Thanks, Super Chat, Super Stickers and Channel Memberships. To reward creators across a range of formats, we’ll have paths for long-form, Shorts and Live creators to join this new tier in 2023. Stay tuned for more details.’

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    YouTube vs TikTok

    How does YouTube Shorts’ monetization compare with TikTok’s?

    • As explained above, YouTube Shorts uses a pool-based model where earnings generated by ads are combined and paid out based on a creator’s share of the total number of views
    • TikTok’s Creator Fund pays eligible creators based on their performance and engagement metrics, with no restriction on the type of content supported by the fund

    To be eligible for monetization on TikTok, you need to have more than 10,000 followers and over 10,000 authentic views in the last 30 days.

    The amount of money a creator can earn on TikTok depends on several factors, such as the number of views, the authenticity of the views, level of engagement and whether the content adheres to the Community Guidelines and Terms of Service. According to reports, TikTok will pay out between $20 and $40 for every one million views a creator gets.

    The TikTok Creator Fund’s total amount changes daily, determined by the number of videos posted by the community that day. CNBC.com flagged that the company has pledged to grow the Creator Fund from $200 million to $1 billion over the next three years.

    If you’re deciding whether to post on TikTok or YouTube, consider that TikTok’s user base is younger (the majority of users are under 30), whilst YouTube has a more diverse user base, across all age groups.

    TikTok have also recently launched a new model for longer videos. The Creativity Program Beta is aimed at rewarding creators who post videos longer than a minute – this is a separate fund targeting established creators, promising higher rewards to attract and retain top content creators (it’s currently invite-only).

    Victor Potrel, Vice President of Content Distribution at The Soul Publishing, said to Metro.co.uk that, ‘YouTube has certainly been setting the industry standard for monetization for years, and it’s great to see them follow suit with short-form content. Each platform is unique and provides a specific value to its viewers, creators, and advertisers. We expect that major players will increasingly focus on ways to support the creator economy, which is a good thing for the industry.’

    As for his advice on how to make money from YouTube Shorts, Potrel revealed that, ‘for more established creators, it will be a straightforward process, although for them to capitalise on the popularity of short-form content it will require agility and the ability to work within multiple content formats to stay on top of viewers’ trends… First and foremost, creators need to focus on creating engaging content while simultaneously embracing new platform tools, whether they help drive reach, engagement, or monetization.’

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    Maximise Your YouTube Earnings

    Whether you’re creating YouTube Shorts or longer content on the platform, we’ve got plenty of advice to share, from where YouTubers get their music to a beginner’s guide to YouTube image sizes and creating a successful YouTube channel. The best female YouTubers and Japanese YouTube stars will provide further inspiration for your journey as a creator.

    One of the best ways to stand out on YouTube? Use music that’s unique. We have masses of music to license for digital entertainment and branded content. We’ve got dedicated playlists and new releases every fortnight to help you choose the ideal track.

    Need Music for Your Project?

    At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

    SIGN UP

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    Music for Twitch: What Music Is Allowed on Twitch?

    MUSIC, OLD /

    Can you play music on Twitch? It’s the question that lots of people are asking, so we’re here to give you the answers, help you to navigate the tricky waters of copyright, and even provide you with some Twitch-safe music, as we talk you through the Twitch music rules.

    In October 2020, following a mass of DMCA (Digital Millennium Copyright Act) takedown requests, Twitch deleted a huge amount of content which violated music copyright laws. The platform uses a three-strike policy: if you get three strikes, you’re banned. Which, understandably, left a lot of streamers feeling very unhappy.

    ‘What music can I play on Twitch?’ The simple answer to that question: it’s… complicated. Streamers might be playing both classics and current hits, but it doesn’t mean that they’re abiding by the rules. The music industry started to take action in 2018, when several popular streamers were hit with 24-hour bans for playing copyrighted music.

    Twitch itself states that ‘Twitch values the work of songwriters, musicians and other creative artists. As a company committed to supporting creators, we respect, and ask our users to respect, the intellectual property of those who make music and those who own or control music rights.'

    TWITCH MUSIC RULES

    What Music Can I Play On Twitch?

    There are three types of music you can play while Twitch streaming, and these rules affect all Twitch streamers, whether you have a million subscribers, or just a few hundred:

    Music Owned by You

    This is original music written by you and either recorded or performed live by you. You must own or control all rights necessary to share the music on Twitch, including the rights to the recording, performing and underlying music and lyrics. If you’re signed to a record label or publishing company, then make sure you’re not in violation of that contractual relationship by sharing your music on Twitch.

    Music Licensed to You

    This is copyrighted music owned in whole or in part by someone other than you, if you’ve secured a licence to share it on Twitch from all of the relevant copyright holder(s).

    Music streamed using Soundtrack by Twitch

    Music added to your live streams using Soundtrack by Twitch.

    Soundtrack by Twitch, aka Twitch’s own audio library, might be the easiest option, but won’t give you the widest choice when it comes to music for your Twitch streams. Audio Network has straightforward licensing covering Twitch, spanning every genre and mood. Take a look at our hand-picked playlists for inspiration and check out our super-simple subscriptions which make life even easier.

    TWITCH MUSIC RULES (1)

    Can You Play Music on Twitch When You Stream?

    What else might be covered under copyrighted music on Twitch? The first thing to flag is that if you own a physical CD or an album on iTunes, or pay for a streaming platform such as Spotify Premium, that doesn’t mean that you ‘own’ the music. And beware – if you think that you can play music on Twitch if the content is music-based, then the answer is still ‘no, you can’t.’ Twitch flags the following under examples of types of music you can’t include in Twitch streams or recorded videos such as VODs and Clips:

    • Radio station-style broadcast – radio station-style broadcasts of recorded music without a live visual performance, unless you own the necessary rights to stream the music on Twitch and have signed a contract with Twitch setting out an exemption for your channel from this rule.
    • DJ set – playing and/or mixing pre-recorded music tracks, unless those tracks are owned by you or are licensed for you to share on Twitch.
    • Karaoke performance – singing or performing with a karaoke recording unless you own or are licensed to share that music on Twitch.
    • Lip sync performance – pantomiming, singing, or pretending to sing to music that is not owned by you or is not licensed for you to share on Twitch.
    • Visual music depiction – lyrics, music notation, tablature, or any other visual representation of copyrighted music other than music owned by you or music which is licensed for you to share on Twitch.
    • Cover song performance – performance of a song owned by someone else, with the exception of a live performance in your Twitch stream. If you do perform a cover song in a live Twitch stream, you need to make a good faith effort to perform the song as written by the songwriter(s), and create all audio elements yourself, without incorporating instrumental tracks, music recordings, or any other recorded elements owned by others.

    TWITCH MUSIC RULES (1)

    Do You Have to Follow the Twitch TOS, and Can You Play Copyrighted Music on Twitch?

    As we’ve said above, you’re not allowed to play music that you don’t have the rights for. If you’re playing music without a licence on Twitch, then you’re violating copyright law and Twitch’s Terms of Service. Want to use copyrighted music? You need that licence.

    Many people think that you can use snippets of songs, with a frequent question being, ‘can I use 10 seconds of a copyrighted song on Twitch?’ The answer is still no – whether you use one second or the entire song, any use of copyrighted material without permission is an infringement of copyright. Also, as we flagged above, paying for a streaming service like Spotify and Apple Music doesn’t mean that you can use tracks to soundtrack your content. These services might allow you to stream this music, but the royalties and rights are still owned by the record labels or artists, not by the music streaming services.

    And it doesn’t matter if your channel isn’t monetised – the copyright rules still apply to you when it comes to using music.

    What Can Happen to My Channel if I Play Copyrighted Music?

    If you don’t have the proper licence for the music, then Twitch partner Audible Magic, which scans all of their streams, VODs and Clips automatically for copyrighted content, or the copyright owners themselves may flag that material has been used without permission.

    In either case, you’ll receive a DMCA takedown notification, meaning that your content has been taken down. Multiple breaching of copyright laws and DMCA notifications will result in your account being suspended.

    In some cases, however, you might receive a warning before a penalty, giving you the opportunity to remove your content, remove the music or purchase a licence for the music you’ve used.

    Long-term? Your channel might be terminated. As we mentioned earlier, Twitch as a ‘three strike’ policy for DMCA takedowns. A first offence results in a 24-hour ban. The second activates a 24-hour to seven-day ban, whilst if you pick up a third, it can mean an indefinite or permanent Twitch ban.

    TWITCH MUSIC RULES (1)

    Twitch Safe Music

    When you want music that you don’t have to worry about, choose Audio Network’s! We have a range of solutions and subscriptions for content creators, making life even easier. All our music is original, high quality and, best of all, will make your content totally unique.

    Want to explore and be inspired? We have music to suit every genre and mood, plus hand-picked playlists by our in-house experts and dedicated music for gaming. Plus, as Twitch is changing all the time, so is our music, with brand new releases every two weeks – so, go for it!

    Need Music for Your Project?

    At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

    SIGN UP

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    BLEU DE CHANEL LATEST AD BREAKDOWN

    ADVERTISING, OLD /
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      If you’ve been wondering why everyone’s talking about the new Bleu de Chanel campaign, then we have the answers. For a start, there are some BIG names involved – it’s being directed by one of cinema’s biggest icons, Martin Scorsese. Yes, Raging Bull, Taxi Driver, The Wolf of Wall Street – that Martin Scorsese. And it stars one of Hollywood’s major young stars, Franco-American actor Timothée Chalamet, soon to be seen in one of autumn/winter’s biggest blockbusters, the highly anticipated Dune: Part Two in November, and the Willy Wonka origin story, Wonka, due for release at the end of this year. Fans are also buzzing about the Bleu de Chanel advert song and how it adds to the campaign’s allure.

      27-year-old Chalamet is the Eau de Toilette’s new ambassador, replacing the late French actor Gaspard Ulliel, who had appeared in an earlier, Scorsese-directed campaign for the scent in 2010.

      Ulliel and Bleu’s 2018 ad also had an acclaimed movie director at the helm: Steve McQueen (Shame, 12 Years a Slave, Widows):

      French actor Ulliel was the face of the men’s fragrance for 12 years. He tragically died at the age of 37 following a skiing accident, in January 2022.

      The New Ambassador for Bleu

      Timothée Chalamet’s meteoric rise to international acclaim began with his performance in Luca Guadagnino’s 2017 coming of age film Call Me by Your Name. His disarming, magnetic portrayal earned him an Academy Award nod for Best Actor — and he also made history, as the category’s third youngest nominee ever.

      Since then, he’s proved his flexibility, appearing in everything from Greta Gerwig’s Lady Bird and Little Women to Adam McKay’s Don’t Look Up, and most recently Guadagnino’s Bones and All. Not to mention he’s portraying Bob Dylan in James Mangold’s A Complete Unknown, which starts shooting this summer.

      Vogue Business thinks Chalamet’s appointment as the face of Bleu ‘underlines an ongoing shift away from traditional notions of masculinity across the beauty industry’, and his selection certainly points to the heritage brand setting their sights on a younger demographic.

      Chalamet and Scorsese were spotted shooting the campaign film – which is due to drop this autumn – out and about on the streets of New York in April.

      What do we know so far? Well, filming has taken place on a rainy platform in Astoria Boulevard Station, with Chalamet looking sharp in a suit, and there’s a scene set on the subway carriage.

      The print ad campaign has been shot by Mario Sorrenti, who has also directed the video announcing Chalamet as the fragrance’s new ambassador, looking brooding and with a blue filter, soundtracked by – who else – The Moody Blues. Their most famous track, ‘Nights in White Satin’, originally released in 1967, is sure to find some new fans now it’s been featured in this spot.

      It’s all we have for the moment, so, watch this space for an update when the final campaign film drops…

      Ad-spiration

      Check out more iconic ambassadors, with Ryan Gosling’s fun-filled ad for Tag Heuer, and Daniel Craig having a ball for Belvedere Vodka. Want more Oscar-winning directors lending their expertise to ads? Tom Hooper (The King’s Speech) has created an award-winning, heart-warming ad for Vanish. Explore The Edit for our monthly roundups of the best ad creatives.

      Need Music for Your Project?

      At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

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      This page was updated 27/06/2024.

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      halloween movies for kids

      THE BEST HALLOWEEN MOVIES FOR KIDS

      FILM, OLD /
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        It’s spooky season again – one of our favourite times of the year! Whether you’re out trick or treating, or staying in, you’ll need a Halloween movie to get you in the mood. There’s no shortage of good Halloween movies for kids, you just need to pick the scare level according to their appetite for thrills. From cute animations to all-out terror, you can put together a kid friendly Halloween movie marathon. So grab your popcorn, pop a candle into a carved pumpkin for atmospheric lighting and prepare… to be scared!

        Here’s our pick of the best fun family Halloween movies.

        The Best Halloween Movies for Kids

        • Coco
        • Beetlejuice
        • Ghostbusters
        • Casper
        • Goosebumps
        • The Muppets Haunted Mansion
        • The Addams Family

        Coco (2017)

        Although this Pixar hit is actually about the Mexican Day of the Dead, it’s a great kid-friendly Halloween movie. The touching story follows Miguel, an aspiring young musician who wants to play guitar like his idol. He finds himself in the Land of the Dead, and his journey back to the land of the living enables him to learn about his family.

        The soundtrack features eight original songs, written by Germaine Franco, Adrian Molina, Robert Lopez and Kristen Anderson-Lopez. Interestingly, Coco was originally intended to be a full musical, but the plans were scrapped following early test screenings.

        However, the songs that are included remain some of Pixar’s best, with the beautiful lullaby ‘Remember Me’ winning the Oscar for Best Original Song.

        The colourful animation will appeal to kids, whilst the moving approach to questions of culture, family, life, death and pursuing your passions means it scores highly with the grown-ups too.

        Beetlejuice (1988)

        ‘Their house is being haunted by the living’

        Bring the crazy this Halloween with an 80s classic. Michael Keaton has rarely been better as ‘no ordinary ghost’ Beetlejuice, plus you’ve got Winona Ryder, Geena Davis, Alec Baldwin and Catherine O’Hara (Schitt’s Creek)

        Davis and Baldwin are a recently deceased couple who find themselves haunting their former home. Having failed to scare away new homeowners the Deetz family, they call on ‘bio-exorcist’ Betelgeuse, who proceeds to cause absolute mayhem. Goth daughter Lydia (Ryder) is the only one who can see the ghosts.

        This early Tim Burton vision is full of brilliantly weird effects, including stop motion and puppetry, and features a score by Danny Elfman, who went on to become Burton’s go-to composer. Plus, there are two original Harry Belafonte tracks, ‘Day-O (The Banana Boat Song)’ and ‘Jump in the Line (Shake, Senora)’.

        Ghostbusters (1984)

        The 80s was a vintage decade for scares, including the first outing of the Ghostbusters franchise hitting the screen. Ghostbusters has a fantastic cold-open with something supernatural tearing up the New York Public Library – who you gonna call? Well, professors Peter Venkman (Bill Murray), Ray Stantz (Dan Aykroyd) and Egon Spengler (Harold Ramis) – AKA the Ghostbusters – of course.

        The paranormal investigation and elimination service the three set up (adding in Winston Zeddemore, played by Ernie Hudson) in a disused firehouse became a huge hit, spawning sequels as recently as 2021 (Ghostbusters: Afterlife, starring Stranger Things’ Finn Wolfhard), plus all-female reboot Ghostbusters: Answer the Call.

        The soundtrack for the original movie was composed by Hollywood legend Elmer Bernstein, and performed with a full orchestra, the Hollywood Studio Symphony. Director Ivan Reitman apparently wanted a grounded, realistic score that didn’t tell the audience when something was funny. The eerie effect was created with an ondes Martenot – effectively a keyboard equivalent of a theremin.

        Plus, of course, you’ve got the brilliant Ray Parker Jr theme tune if you want to dance around the sitting room with your proton packs.

        Casper (1995)

        When it comes to scary movies for kids, start the littlest ones off with the aptly-named Casper the Friendly Ghost. Based on the Harvey Comics cartoon character, it was the first feature film to have a full CGI character as the lead role.

        The film stars Bill Pullman, Eric Idle and Christina Ricci, as Kathleen Harvey, the daughter of ghost therapist Dr James Harvey, whom Casper recruits to help him handle some unfinished business…

        The dreamy, orchestral soundtrack was composed by award-winning composer James Horner.

        Goosebumps (2015)

        Think ‘Jumanji for books’ and you’re on the right page with Goosebumps (sorry). Zach moves in next to Hannah and her scary-seeming dad, R.L. Stine (Jack Black), author of the best-selling Goosebumps series. The books in their house are locked up for a reason: if you unlock them, it releases the monster inside.

        When Zach unintentionally unleashes a legion of monsters – from the Abominable Snowman to a horde of gnomes, via Fifi the Vampire Poodle and the Body Squeezers, it’s up to Stine, Zach and Hannah to trap them and get them back into the books where they belong before they completely destroy their small town.

        This is a zippy creature feature for kids and Jack Black is a hoot. The film is rounded off with a spooky score by Danny Elfman.

        The Muppets Haunted Mansion (2021)

        If you’re after a fun Halloween movie for families, and you want some music with your monsters, no-one brings it quite like the Muppets. Gonzo accepts the challenge to spend a night in a haunted mansion, and the guest stars include Taraji P. Henson, John Stamos, Yvette Nicole Brown and Darren Criss – together with, of course, Kermit, Miss Piggy and Fozzi bear – for ‘a party to die for’.

        The original songs are written by Ed Mitchell and Steve Morell, plus there’s a cover of ‘Dancing in the Moonlight’.

        The Addams Family (1991)

        Based on the cartoon created by Charles Addams and the 1964 TV series, Anjelica Huston was nominated for a Golden Globe for her performance as macabre matriarch Morticia Addams. Yes, they’re creepy and they’re kooky, but they’re also tons of fun. Plus, there’s inspiration for a Halloween outfit for everyone in the family. If make-up isn’t your bag, then just pull all your hair over your face, and go as Cousin Itt.

        The soundtrack was created by Marc Shaiman, who’s worked on everything from When Harry Met Sally to Sister Act, Hairspray to the BAFTA, Golden Globe and Oscar-nominated Mary Poppins Returns.

        Want more Addams family? Watch out for Wednesday Addams on Netflix – the series brings together Jenna Ortega as Wednesday, alongside Catherine Zeta-Jones, Luis Gusman, Christina Ricci and Gwendoline Christie, as Wednesday attends Nevermore Academy in a sleuthing, supernaturally-infused mystery.

        More Scares

        If you’re looking to be more creative than just pumpkin carving, then why not read our deep dive on how to make a horror movie. Then explore our picks of the best horror movie soundtracks and the science behind scary music. Plus, there are a tonne of Halloween-themed ads from top brands to enjoy.

        Looking for music for your own horror content? We have heaps of Halloween playlists to choose from. Or discover the very latest albums in our playlist hub.

        DISCOVER: HALLOWEEN PLAYLIST

        Need Music for Your Project?

        At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

        SIGN UP

        This page was updated 23/05/2024.

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        THE BEST HALLOWEEN CAMPAIGNS OF ALL TIME

        ADVERTISING, OLD /
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          Halloween is the perfect opportunity to get creative with your campaigns. From dedicated, limited-edition Halloween branding to Halloween social media campaigns, we’ve rounded up the scariest, spookiest and silliest in Halloween marketing for your delight. From Heinz and Call of Duty to the big guns of Universal Studios and KFC’s 80s-inspired horror promo, do you dare to be scared?

          Here are the brands who’ve produced the most frightfully fabulous Halloween marketing campaigns:

          • Heinz
          • Universal Studios
          • Disney Channel
          • KFC
          • Call of Duty

          The Best Halloween Campaigns

          Heinz Tomato Blood

          If you don’t want to splash out on fake blood from the costume shop, then ketchup makes a pretty good substitute. To promote their limited-edition Halloween branded ‘Tomato Blood’ bottle design, Heinz enlisted TikTok creator E.J. Marcus to play the role of a vegetarian vampire, Toby, in a playful ad scheduled during the premiere of AMC’s Interview with the Vampire series.

          Cute and funny, if you’re a What We Do in the Shadows fan, then you’ll recognise the idea of having a vampire housemate. Heinz have chosen classic comedy eerie music as the soundtrack, as ‘influencer vampire’ Toby earnestly tries to persuade more vampires to go veggie – ‘Because humans are people too!’ The video is also streaming on YouTube, Instagram and TikTok, targeting Gen Z buyers.

          Universal Studios – Halloween Horror Nights

          Universal Studios’ Halloween Horror Nights promise terrifying haunted houses, sinister scare zones, outrageous live entertainment and exciting attractions.

          This promo film starring ‘the scream squad’ features teen characters Selfie Queen, The Snacker, Superfan, The Jock and more, who learn that you need to stick together, or you won’t last long…

          The film features some horror classics, such as Michael Myers and his hockey mask from the original Halloween, a creepy, Children of the Corn-style attack, plus – of course – zombies.

          There’s a series of promos featuring horror names including Blumhouse Productions (Paranormal Activity, Insidious, The Purge, Get Out).

          Plus, there are character stand-alones, such as this one featuring The Jock and the Killer Klowns from Outer Space.

          And Legends Collide in this monster-themed spot starring The Snacker.

          The visuals are all matched by creepy sound effects, references to classic horror soundtracks (including Halloween) and, of course, plenty of screams…

          Disney Channel – Calling all the Monsters

          And if you are staying in on All Hallows Eve with the kids, then rest assured, the Disney Channel has you covered.

          What a festival of family-friendly frights! The Worst Witch, Frankenweenie, all the Hotel Transylvania films, Under Wraps, Bunk’d, Toy Story of Terror and so much more. You’ll need the whole month of October to watch them all.

          KFC – La Masacre/The Massacre

          KFC have turned to 80s-inspired horror for their Halloween campaign. The long-form video ad campaign released in Spain supports their pizza menu and unleashes hot, gory, Evil Dead-style mayhem.

          Created by PS21 and directed by Spanish filmmaker NYSU, The Massacre was inspired by the work of horror legends Sam Raimi, Joe Dante and Tobe Hooper. The 14-minute short tells the story of five friends who drive to a remote cabin (‘Someone’s bound to have died here!’) for a weekend of fun. There’s been a communications mix-up: they have plenty of booze, but no food, until a stack of mysterious pizzas arrives… It’s probably best not to eat food from ‘Semetary Pizza’, is all we’ll say.

          The title sequence of the film is definitely tapping into the love for horror-tastic Season 4 of Stranger Things, with the red text and 80s electronic soundtrack. It’s a great piece of horror filmmaking and keeps you hooked till the end, which is no mean feat for a spoof.

          Call of Duty

          Call of Duty really brought the scares with their interactive zombie street prank scare in London. Created to celebrate the release of Call of Duty: Vanguard, you can’t fault the zombies created for a Zombie Trophy Head Wall targeting unsuspecting Londoners. The interactive installation definitely succeeded in freaking people out!

          The promo video of amusing reactions to the creepy installment starts off with classic, tension-filled music to showcase the zombie heads, before veering off into a more comedic track, featuring a German vocal. This ties into a theme of the fun offered by the game: ‘The only thing better than killing a zombie, is killing a Nazi zombie.’

          Still Want More?

          We have loads more of the best Halloween ads on our blog, plus a deep dive on the ultimate horror movie soundtracks. And if you want to try your hand at creating your own horror content, then check out our expert guide to how to make a horror movie.

          If you just want to get into the spirit (ha) of things, then we’ve got any number of horror and Halloween playlists for you. Plus, if you’re looking for music to license, then we have music for advertising and music for TV programmes in every possible genre.

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          This page was updated 21/05/2024.

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