create an account
login
create an account
login
create an account
login

6 October 2023

BEST CAMERAS FOR STREAMING

THE BEST CAMERAS FOR STREAMING

OLD, PRODUCTION /
Contents
    Add a header to begin generating the table of contents

    Welcome to Audio Network’s streaming camera awards, where we will be crowning the winners of the best cameras for streaming – taking into consideration different budgets, requirements and streaming applications.

    Keep reading to find out who wins Best Camera for Streaming Under £100, Best Camera for YouTube Live Streaming, Best Web Camera for Live Streaming and more. First up: Best HD Camera for Streaming.

    Contents - The Best Cameras for Streaming:

    • Best HD Camera for Streaming
    • Best Camera for YouTube Live Streaming
    • Best Web Camera for Live Streaming
    • Best Camera for Facebook Live Streaming
    • Best Camera for Streaming Twitch
    • Best camera for streaming under £100
    • Best camera for streaming under £250
    • Best camera for streaming under £500
    • Best camera for streaming over £500

    Best HD Camera for Streaming

    Winner: Canon XF705

    Price: £4,093.00

    We’re in the 2020s, so when we talk about ‘high-definition cameras’, what we're really concerned with is 4K Ultra HD cameras. So, what is the crème de la crème of 4K streaming cameras? It’s the Canon X4705.

    Complete with an IP streaming feature, the professional-level camera may carry a hefty price tag but its unparalleled picture and impressive capabilities make it a great investment for any serious content creators.

    In the video below, Charles Zablan – Senior Trainer at Canon USA – shows viewers how to set-up the X4705 for streaming.

    Best Camera for YouTube Live Streaming

    Winner: Panasonic Lumix G7

    Price: £389.99

    YouTube is one of the most popular platforms for live streaming, and the most sought-after camera for YouTube live streaming is the Panasonic Lumix G7. By no coincidence, it’s also the best.

    The Lumix G7 is a 4K digital mirrorless camera that comes with a slew of neat features – including an OLED viewfinder, live MOS sensor and built-in image stabilisation technology. And thanks to the addition of a HDMI port, it’s ideal for YouTube live streaming.

    Best Web Camera for Live Streaming

    Winner: Logitech Brio Ultra HD

    Price: £190.54

    Although, technically speaking, all of the cameras that appear in this post are ‘web cameras’, here we’re looking at the classic kind of webcam – the portable type you can easily perch on top of your laptop.

    The small-but-mighty Logitech Brio Ultra HD webcam is our winner of Best Web Camera for Live Streaming because it's hard to fault, especially when considering its size and price point.

    The Brio has a spectacular 4K camera (fun fact: it was the world’s first traditional-style webcam to film in 4K), an infrared sensor, dual microphones and more.

    In the video below, veteran digital artist vlogger Aaron Rutten explains why the Logitech Brio is such a ‘killer camera’.

    Best Camera for Facebook Live Streaming

    Winner: Logitech StreamCam

    Price: £54.95

    Popularly used by publications, independent brands and influencers, Facebook Live Stream allows Facebookers to go live on the social media application using their phones, tablets, laptops and desktops.

    Logitech StreamCam is, as the name implies, a webcam created specifically for streaming. Complete with smart autofocus technology, the HD 60fps camera is praised by tech critics and vloggers alike, especially for its compatibility with the Logitech Capture software.

    Best Camera for Streaming Twitch

    Winner: Razer Kiyo

    Price: £63.60

    Serious gamers either watch live-streamers on Twitch or are live-streamers on Twitch. If you fall into the latter category, you’re going to want to know about Razer Kiyo.

    The affordable webcam – which wouldn’t look out of place in a Star Wars flick – is created by gaming hardware company Razer and can be easily attached to any laptop. Call us vain, but our favourite feature is the built-in ring light – it gives the streamer a healthy glow.

    Check it out in action in QGinHQ’s Razer Kiyo unboxing and review.

    Best Camera for Streaming Under £100

    Winner: Logitech Pro C920

    Price: £62.79

    The Logitech Pro C920 is what we’re calling the best camera for streaming under £100. (Yes, really; another Logitech!) What makes this budget camera better than the rest? For us, it’s the camera’s dual microphones and automatic low-light correction technology.

    Best Camera for Streaming Under £250

    Winner: Logitech C930e

    Price: £79

    Logitech are really crushing it now. And this one – the Logitech C930e – is a souped-up version of the aforementioned C920.

    So, what makes the C930e worth the extra cash? Well, there’s its Rightlight 2 technology, 4x zoom, and external privacy shutter. Oh, and its 90° field of view.

    Tirrell from YouTube channel Exuberant Gaming shows viewers how they can get the most out of their Logitech C930e for streaming in the video below.

    Best Camera for Streaming Under £500

    Winner: GoPro Hero 9

    Price: £200

    The GoPro Hero 9 takes incredible photos with its 20mp camera, can shoot stunning videos in 5K resolution and can be used as a HD camera for live streaming. In essence, it's the full package in a small package (71 x 55 x 33.6mm and 158g to be precise).

    Steaming Cameras FAQ

    Can Any Camera Be Used for Streaming?

    Sony has been making sure that their latest cameras are all fit for live streaming. But what many may not know is that most digital cameras with a USB or HDMI port can be used for live streams.

    Can I Use My DSLR for Streaming?

    Although there are rumours that streaming from a DSLR will cause it to overheat, these rumours are, for the most part, untrue.

    Therefore, the answer is, most likely, yes – your DSLR is suitable for streaming.

    What Cameras Do Streamers Use?

    As you can tell from our picks, most streamers opt for Logitech cameras as they’re portable, reliable and packed with top-rate features. Oh, and they’re usually very affordable.

    However, as streamers all have different requirements, there’s a range of different cameras that they use.

    What Is the Best Camera for Streaming?

    If you’re talking about the quality of your live stream’s picture, the best camera for streaming is the Canon XF705. But, if you’re wondering what’s the best camera for streaming when it comes to price, we’d suggest the often-overlooked GoPro Hero 9.

    Background Music for Your Live Stream

    If you’re planning on running a live stream, you may want to consider purchasing one of our many background music tracks.

    Our catalogue is jam-packed with tracks appropriate for Twitch, YouTube, Facebook and more. Discover the background music for you today by using our smart search bar or exploring our New Releases page.

    FIND THE PERFECT SOUNDTRACK(opens in new tab)

    Need Music for Your Project?

    At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

    SIGN UP

    THE BEST CAMERAS FOR STREAMING Read More »

    japanese modern music

    EVERYTHING YOU NEED TO KNOW ABOUT MODERN JAPANESE MUSIC

    MUSIC, OLD /
    Contents
      Add a header to begin generating the table of contents

      Japan is the largest physical music market in the world and its music encompasses a huge range of sub-cultures, covering everything from pop through to the more underground local ska and punk scenes. Take a dive into the most popular genres from JPop and JRock to JSynth  and Anime music and find out what contemporary Japanese music everyone is listening to.

      Who Is the Biggest Star in Japan?

      Oricon provides accumulated physical sales of all entries on its singles and albums charts. According to their records, Japan’s bestselling artist are B’z, a rock duo known for hard rock tracks and pop rock ballads. They’ve released a staggering 49 consecutive No. 1 singles, 25 No. 1 albums and have sold more than 100 million records worldwide.

      The bestselling artists in terms of the number of singles sold are contemporary japanese music supergroup AKB48 with 50.8 million. Whilst Ayumi Hamasaki – dubbed ‘The Empress of JPop’ - holds the record for being the biggest-selling solo artist - and for being the first female and solo artist to sell more than 80 million records.

      Where to Download Japanese Music

      Looking for Japanese music? The Sounds of Japan collection showcases high quality, authentic music from shamisen-based rock to JPop, and delicate yet powerful Japanese instrumental performances.

      JPop

      JPop refers to Western-influenced Japanese pop music, which has, over time, become highly influential in its own right. As with pop in the West, however, it’s an umbrella that covers lots of different sounds. Whilst plenty of bands have the classic cutesy, ‘bubble-gum’ sound, others are more on the edgy, dance, R&B or funk spectrum.

      In common with Western pop stars, band members and singers such as Morning Musume, Arashi, Perfume, Scandal, and Kyary Pamyu Pamyu (dubbed ‘Japan’s Lady Gaga’) attract legions of devoted fans and are trend setters for fashion and style.

      The Top-Selling Jpop Band

      AKB48 are literally the biggest band in the world, featuring a rotating cast of over 130 members, who have their own theatre in Akihabara, where they perform nightly. The band first formed in 2005 as a girl group – in a world where superstars seemed unattainable, music producer Yasushi Akimoto wanted to create ‘idols you can meet.’ The first 20 members, ‘Team A’, debuted in December 2005, and in early 2006, 18 new members formed ‘Team K’ – by October of that year, ‘Team B’ had joined.

      The theatre shows have expanded to an AKB48 café, ‘meet and greet’ events with the fans and special collector’s edition music – plus spinoff groups, such as BNK48 (Bangkok), MNL48 (Manila) and TPE48 based in Taipei. The original band are now a cultural phenomenon, appearing in manga, video games and on their own weekly TV shows, while their YouTube channel has 2.38 million subscribers.

      JRock

      Most JRock bands are guitar and drum-driven. One of the biggest, L’Arc-en-Ciel, have sold over 40 million records and were the first Japanese act to headline at Madison Square Garden. Sub-genre Visual Rock has a focus, as you’d expect, on how the band looks, with vibrant costumes, bright, flamboyant hair and make-up and a fair bit of drag. Visual Rock bands to check out include DIR EN GREY, the GazettE and X Japan.

      JSynth

      Japanese electronic music has flourished both in Japan and abroad in recent years. Japanese artists such as Takako Minekawa, Fantastic Plastic Machine, and Kahimi Karie are creating ground-breaking beats.

      Hatsune Miku: Japan’s Virtual Pop Star

      She started as a personification of vocal synthesizing software, but now turquoise-haired Hatsune Miku is a bona fide star in her own right. She has over 100,000 original songs under her name, over two million Facebook followers – more than any individual Japanese pop star or group - and she’s fronted campaigns for top global brands including Toyota and Google.

      Within a month of Crypton Future Media’s release of its computer software application in 2007, it became the highest-grossing software of the time and Hatsune Miku rapidly became part of ‘idol culture’. She now ‘performs’ as a hologram in concert, backed by a live band.

      If you’ve seen the Black Mirror episode Rachel, Jack, and Ashley Too, where Miley Cyrus’s popstar character Ashley O is transformed into a hologram whom her handlers find easier to manage than the real thing, or read about Whitney Houston’s upcoming tour, eight years after the star’s death, then you’ve seen the ‘reality’ of holographic stars. Is it the future of music? Don’t bet against it.

      Anime Music

      In the 1960s, anime became a stand-alone music genre, and it’s now one of the most popular types of Japanese music. JPop and JRock stars often lend their talents to anime music – such as the cinematic rock ballad Red Swan, which is the opening theme of Attack on Titan season three. This was created by Yoshiki, the leader of X Japan, and Hyde, L’Arc-en-Ciel’s vocalist.

      Spotify’s Global Cultures initiative was launched in 2018 to promote culturally diverse music by surfacing hits from different countries, spotlighting popular tracks that cross cultures. This has definitely created a global audience for anime music, as Noriko Ashizawa, the Head of Content for Spotify in Japan, highlights.

      ‘The music streaming era only came over to Japan recently, mainly because physical sales are still strong here,’ she explains. ‘However, more and more Japanese artists are finding a lot of potential listeners of their music outside of the country - where physical sales aren’t as popular anymore - on Spotify. Anime is one of the most effective channels to attract global listeners to Japanese music. We’ve started creating a variety of Anime playlists dedicated to each popular series such as Attack on Titan and JOJOs Bizarre Adventure to help promote J-Tracks and spread them around the globe, similar to the recent rise of Latinx music and K-Pop.’

      Whether you’re new to anime or a die-hard fan, get a taste with the Attack on Titan soundtrack.

      Japanese Music Facts

      Did you know that:

      • It used to be illegal to dance in Japan! The ‘Fueiho Law’, also known as ‘The Flashdance Law’ was passed just after World War II, making it illegal to dance inside music venues which didn’t have a certified ‘dancing licence’. The law has been lifted in recent years, in an attempt to be a bit more tourist-friendly
      • Japan lays claim to the world’s shortest pop hit. The viral hit PPAP, aka Pen-Pineapple-Apple-Pen shot Japanese comedian Pikotaro into the Billboard Hot 100 – the first time in 26 years that a Japanese singer had made the US list.
      • Despite their love of tech, the Japanese still love CDs – 85% of all music sales in Japan are CDs
      • And it’s illegal to sell a CD for under $25 – leading to a huge market in CD rental services

      Wrapping Up: The Sounds of Japan

      Japan's music scene is a vibrant mix of diverse genres, from chart-topping rock acts like B'z to the phenomenon of AKB48. JPop, JRock, JSynth, and Anime music all contribute to its rich catalogue.

      In this ever-evolving landscape, Japan's music continues to captivate audiences at home and across the globe. Whether you're a long-time fan or new to Japanese music, there's something exciting waiting for you to explore.

      Need Japanese Music for Your Project?

      At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

      SIGN UP

      This page was updated 23/05/2024.

      EVERYTHING YOU NEED TO KNOW ABOUT MODERN JAPANESE MUSIC Read More »

      AUDIO NETWORK VINYL

      SEX EDUCATION SOUNDTRACK AND REVIEW

      MUSIC, OLD /
      Contents
        Add a header to begin generating the table of contents

        Seeing as we’ve all got that new term feeling, it feels appropriate that Netflix’s smash hit TV series Sex Education is back on our screens. While most of us can agree that our schooldays were in no way the best years of our lives, watching Otis, Eric, Maeve and the rest of the Moordale School gang play out theirs is way more entertaining. Plus, of course, there are the myriad joys of the show’s eclectic, cinematic soundtrack.

        In common with not quite being able to place where Moordale actually is – it looks like one of those vast American high schools, and it seems to be permanently summer, in the way that the John Hughes films of the 80s did – the soundtrack follows suit. It’s a brilliantly put together mash up of 70s, 80s, 90s and more – together with original tracks by US rocker Ezra Furman.

        To celebrate the launch of season four, we thought we'd take a trip down memory lane and explore season three. There are almost 60 tracks featured in the eight-episode series, so what songs appear in the soundtrack of Sex Education season three? But before we dive in, why not catch up on what happened during season two, courtesy of besties Otis and Eric?

        The new season opens in the style we’ve come to expect from the show – with a montage of everyone having a damn good time – whether that’s with a partner, themselves, or even through a spot of cybersex, set to The Rubinoos’ ‘I Think We’re Alone Now’. There’s a strong theme of experimentation and exploration running through the series, as Otis (Asa Butterfield) tries out no-strings sex with school Queen Bee Ruby (Mimi Keene) – together with a hilarious, thankfully short-lived moustache he’s spent the whole summer growing; head student Jackson (Kedar Williams-Stirling) becomes close to new, non-binary character Cal (Dua Saleh); Adam (Connor Swindells) and Eric (Ncuti Gatwa) negotiate the choppy waters of their relationship and Otis’s mother, Jean (Gillian Anderson) juggles publicising her new book with a pregnancy and wondering whether she and the baby’s father, Jakob (Mikael Persbrandt) can make a go of it as a family, despite their myriad differences (and the fact that she’s already broken his heart once.)

        Not to mention the small matter of whether Otis will find out that Maeve (Emma Mackey) never actually got his voicemail declaring his love for her at the end of the last season – and would it make a difference if they both find out that Isaac (George Robinson) deleted it?

        The flipside of season three’s experimentation is the regime brought in by new headmistress Hope Haddon (played by Girls’ Jemima Kirke). She’s desperately trying to rescue the reputation of the establishment that’s become known in the local press as ‘Sex School’ because of last season’s rumoured chlamydia outbreak and the racy end of term Romeo and Juliet: The Musical. Whilst the students initially think she’s cool, as she sashays onto the stage at assembly to ‘Land of 1000 Dances’ by Wilson Pickett, it’s not to last.

        Everyone must walk the corridors in single file and – horrors, there’s now a uniform? Needless to say, out goes eager teacher Colin Hendricks’ (Jim Howick) school swing band’s rendition of Canadian singer Peaches’ NSFW, and very definitely not safe for any school other than Moordale ‘F**k the Pain Away’, and in comes a school song in Latin.

        However, you can’t keep a good song (that’s also been covered by Dave Grohl and Bat for Lashes, and featured everywhere from 30 Rock to The Handmaid’s Tale, as well as in Lost in Translation and horror film My Little Eye) down, and it features again in episode seven’s orchestrated rebellion by the students.

        Sex Education’s music supervisor, Matt Biffa, told Newsweek recently that director Ben Taylor’s view was that Hendricks was letting the a cappella group make their own choice, and ‘bearing in mind that there’s the rebellion later on, it just has to be outrageously filthy and so we didn’t have to go on too much of a mental journey to come up with that one.’

        What else helps Biffa to choose the show’s tracks? He said that he and the team ‘are just trying to do right by the characters and then always at the back of our minds there is the overarching message of the show.’ He’s always aiming to ‘touch people emotionally’ with the music, so that they respond to the show’s themes.

        In season three, the themes range from identity to boundaries, being daring to feeling shame, the trauma that Aimee (Aimee Lou Wood) is still feeling from her sexual assault in season two, navigating being unemployed and homeless with a pending divorce (beleaguered ex-headmaster Mr Groff, played by Alistair Petrie), and motherhood in all its forms. As well as, of course, the usual panics about the characters’ sex lives, who’s said what to whom and the importance of friendship.

        The accompanying tracks span everything from Doris Day’s ‘Perhaps, Perhaps, Perhaps’ (as Eric tries out make up on Adam), to 80s classic ‘Save a Prayer’ by Duran Duran and KRS One’s ‘Sound of da Police’, which plays out as Hope announces her draconian new school uniform mandate. ‘Tender’ by Blur soundtracks Ruby telling Otis she loves him, and then there’s a selection of French classics to accompany the students on a hilariously disastrous trip to France. There can’t be many TV shows that could expertly segue from Sacha Distel’s ‘Allez donc vous fair bronzer’ to Technotronic’s ‘Pump Up the Jam’, as Hendricks leads a singalong on the coach, but Sex Education nails it.

        Plus, as Eric goes on a family trip to Nigeria, there are tracks from Fela Kuti (‘Oyejo’), Prince Nico Mbarga and Orlando Julious Ekemonde to add to the mix.

        Sex Education’s balance of humour, drama and emotion, as both the adults and the teens work their way through their love lives, and life in general, make it the box-set you just have to binge.

        As for our favourite tracks across the series? We’d have to say Eric joyously lipsyncing to ‘Nails, Hair, Hips and Heels’ by Todrick Hall as he preps for a double date; Kelis’s ‘Milkshake’ accompanying Viv (Chinenye Ezedu) and her mystery (it turns out super-hot) boyfriend Eugene (Reece Richards) arriving at the Moordale gates, and the gorgeous ‘I Get Along Without You Very Well’ by Chet Baker as the backdrop to a poignant break-up (no spoilers as to which pair is involved, but tears were shed.) Aimee Mann’s beautiful ‘Save Me’ – originally from the Magnolia soundtrack – is used in the final episode over a montage of another break-up, Maeve packing for a potentially life-changing trip, Rahim (Sami Outalbali) reading a touching poem written by Adam, and Adam competing with his dog, Madam, at a dog agility trial.

        It’s another triumphant season of Sex Education, so hats off to the whole team, but especially music supervisor Matt Biffa, who’s made us dance, laugh and cry throughout with his choices. Roll on season four!

        Looking for a similarly eclectic TV soundtrack? We have hundreds of expertly-chosen playlists, from romance to drama, action to suspense, in our catalogue.

        DISCOVER MUSIC FOR TV(opens in new tab)

        Need Music for Your Project?

        At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

        SIGN UP

        SEX EDUCATION SOUNDTRACK AND REVIEW Read More »

        Film Treatment 101

        OLD, PRODUCTION /

        When you’re trying to create a successful film, there are many different stages you have to go through. You need to find your story, your characters, the setting and, of course, the dialogue. Struggling to begin and want a tip on how to get started? Whether your magnum opus is a drama or a romance, an action-filled superhero extravaganza or a comedy, kick off the process by writing a film treatment.

        What Is a Film Treatment?

         

        Put simply, it’s a short document that presents the story of your film, outlining the plot and giving a description of the characters.

        It can be useful to prep a film treatment before you start writing your script, to map out what’s going to happen and break it down into manageable chunks – not to mention turbo-charging your creative process.

        Film treatments are also used to pitch your film to producers, studio execs and potential financiers, directors or actors.

        Why Do You Need a Film Treatment?

         

        You need to know how to pitch your film effectively – not only to studio execs, but also to a potential audience. The more you can hone your film at this stage, the easier the writing – and selling – process will be. So, you need something amazing to seal that deal!

        Once you’ve figured out how to communicate your passion and vision through the short form of the film treatment, then it’s easier to work out how to tell that story – and for a director to be inspired to turn it into a reality.

        It’s also a great way to identify what elements your story needs to make it work. Some of the key points to bear in mind are:

        • How to set up the world of your film
        • Lay out your story structure
        • Create the characters in detail

        As you work through these points, you may also find that there are characters that are either unnecessary or, conversely, should play a bigger part in the story than you originally thought. And you can potentially identify plot holes, or story arcs that need more development.

        Your film treatment can also be used as:

          • A reference for a screenwriter to give a framework for the full script
          • A detailed summary to share a plan for the script, prior to it actually being written
          • A deconstructed summary of an already-written script, distilling it down and simplifying it
          • A way of ‘stress-testing’ plots, characters or scenes before writing a draft

        Writing a Film Treatment

         

        When it comes to how to write a film treatment, there are some key things which you need – such as a title, a log line and a description of the action – and some which are down to you, like how long your treatment is.

        Here are the ‘must-have’ elements:

            • Title
            • Logline – this is your story, summed up in one or two lines
            • Characters – give a description of the main characters – this is your chance to make the reader fall in love with/be wowed by them…
            • Summaries of all three acts, including plot points and characters
            • The important scenes and sequences – capture the ‘big moments’
            • Convey the tone of your project

        And, of course, don’t forget to include your name and contact details!

        How Long Is a Film Treatment?

         

        Some scriptwriters will produce a single page, some will run to fifty pages or more – the short answer is, there’s no set length! However long it is, though, the treatment should be your story, broken down into an easy to follow document that grabs the reader’s attention. It needs to be long enough to cover all the relevant points and convey the story, whilst also being snappy and engaging.

        If you’re writing for a reader at a production company or studio, then ask them what level of detail they’re looking for and a specified page length. As a rough guide, a quick read is 1-10 pages, a fairly detailed treatment is 10-20 pages, and a full, bells-and-whistles one runs to 20+ pages. James Cameron is known for writing ‘scriptments’ that are 70 pages or more. But then, Cameron’s Titanic clocked in at an epic three hours thirty minutes, and Avatar was two and three quarter hours – there’s a lot of ground to cover. But honestly? There’s only one James Cameron, and he’s already one of the world’s biggest directors. Remember, for pretty much all of us, time is money – keep it a reasonable length, and leave ’em wanting more.

        How to Write a Treatment

         

        Right, let’s get down to how to put together something that not only snags your reader, but also helps you to organize your vision.

        The key thing is that it’s written in prose – in a style that evokes the tone of your film - and is a synopsis, with action and possibly some snippets of dialogue. It’s written in the present tense, describing events as they happen.

        Here’s a ‘starter for 10’ way to write a film treatment:

            • The title
            • The logline – your one or two sentence summary which sets out the plot, the central conflict and the main characters’ goals
            • An explanation of the first act. What’s the film about? Where’s it set? Who are the main characters and what are their motivations? Is the tone of the film funny or tragic, action-packed or romantic? What’s the ‘inciting incident’ (the thing that sets the story in motion)? What are the stakes – either physical or emotional?
            • Act two – aka ‘the conflict’ – what brings your characters together, or breaks them apart? They start going through big changes as a result of what’s happening. How, and why are they changing?
            • Explaining Act three – your characters confront their problems. How do they get out of a situation – or not? How does the story come together and what’s the resolution?
            • The wrap up – what happens at the very end? Where are we leaving the characters? Could there be… a sequel?

        What’s the best way to keep people reading? Make sure that the emotional beats are heightened. Those romantic highs? You want to feel butterflies in your stomach, or as though no-one’s ever been in love quite like this before. Crushing lows? They need to be devastating.

        And some don’ts? Don’t be too specific – especially don’t hang your ideas on a particular actor’s looks or style – there’s no guarantee that they’d be available for the project.

        If your movie has a twist in it, then don’t reveal it in your treatment until the point where the audience finds out. If you knew Bruce Willis’s character in The Sixth Sense was dead on page one, would you have been excited about how the story played out? Your reader needs to experience your story the same way an audience would.

        Film Treatment Template

         

        There’s a range of existing film treatments online, which are great for research. Find your favourite films and see what story beats they included or left out in their treatment – not to mention how the original treatment differs from the finished film.

        You can divide your treatment into sections, such as Theme, Concept, Characters and Synopsis – which can be useful if your reader wants to quickly skim your treatment, or pick and choose which sections they want to read.

        Looking for a film treatment template? Try this one from StudioBinder.

        Here are some film treatments which demonstrate different approaches:

        1. Aliens (Aka ‘Alien II’)

         

        This treatment, by David Giles, Walter Hill and James Cameron, demonstrates the ‘scriptment’ route – albeit at a more manageable 46 pages.

        2. Mr and Mrs Smith

         

        Simon Kinberg’s treatment kicks off with a classically hooky ‘high concept’ logline:

        Mr and Mrs Smith is a sexy, stylized action-comedy that’s a duel to the death between the world’s top two assassins… who happen to be husband and wife, hired to kill each other.

        You definitely want to know more about that set up.

        This treatment clearly shows how to execute a more straightforward Overview/Character/Story treatment structure.

        3. Godzilla

         

        This treatment features headings, like a novel’s chapter headings, making it super easy for an exec to skim it: you can read the whole story just by reading those. What’s happening to Godzilla? He’s ON THE MOVE and CAPTURED. It’s clear enough to get the story across, but there’s plenty of detail missing, so that you still want the full story from a finished script.

        Need to create a short film treatment? Follow all the steps above; the principle is the same, no matter what the length of your film. Just remember to keep it super snappy!

        Documentary Film Treatments

         

        A documentary film treatment will be between one and ten pages long and should summarise your project’s essentials: the topic, the budget, where filming will take place and who’s involved. It’s your who, when, where, what, why and how.

        It’s similar to the treatments above, in that you need a logline to introduce it and grab the reader’s attention. The proposal then details the scope of the project, the filming schedule, proposed budget and the production plan. As with a film treatment, you’ll need to include a synopsis of what the documentary is about, and who is involved – such as the film-maker and photographer. You’ll also need a list of participants, for example, who you’ll be interviewing – and where the interviews will take place, depending on the nature of your story.

        Documentary director and producer Nina Rosenblum takes you through the three act structure of documentary-making and how to create a highly effective treatment in this video:

        A documentary treatment is useful to map out which scenes you’ll need to shoot, and to help you to craft a compelling story, as well as identifying how it appeals to an audience (and what that audience might be.)

        An effective documentary treatment needs to make the story come alive - describe your prospective situations, people and characters in vivid detail, with both narrative and visual descriptions. Plus, you need to capture the personal elements of the story – or where the drama will come from in, for example, a nature documentary. Is it the fight to survive in a hostile environment? The change in seasons and how that affects the wildlife you’re focusing on? Or perhaps a heartwarming tale of one particular animal group, showcasing the different generations. Keep your focus on the story – you don’t need to include shot lists at this stage.

        Want a bit more guidance? Ira Gardner covers creating your documentary film treatment in this video (from around 2 minutes in), with examples to help you.

        So, now you know how to nail your film treatment, what else might you need? We’ve got a whole range of expert advice, from camera shots to video editing software. And, of course, there’s all the music you could possibly want, from intro music to playlists for every style, mood or production genre. Plus, we refresh our playlists every fortnight, so you’ll never run out of options or inspiration.

        Need Music for Your Project?

         

        At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

        SIGN UP

        Film Treatment 101 Read More »

        BURBERRY

        THE BEST BURBERRY ADVERTS: A FULL RUNDOWN

        ADVERTISING, OLD /
        Contents
          Add a header to begin generating the table of contents

          Burberry are one of Britain’s most iconic clotheing brands, with huge numbers of fans internationally. From the Burberry check pattern to the new Burberry fragrance, Goddess, what are the best Burberry commercials, and who has starred in them?

          Best of British

          Burberry was established way back in 1856 by Thomas Burberry, a former draper’s apprentice. Aged only 21, he opened his own shop in Basingstoke and by 1870, the business was celebrated for its development of outdoor clothing. In 1879, Burberry introduced gabardine to the clothes – a hard-wearing, water-resistant but breathable fabric, which made his trenchcoats a garment to stand the test of time.

          Did you know that Burberry was the official outfitter for Roald Amundsen, the first man to reach the South Pole, and Ernest Shackleton, for his 1914 expedition to cross Antarctica? Not to mention George Mallory sporting a Burberry gabardine jacket for his attempt on Mount Everest in 1924. Plus, in 1937, A.E. Clouston and Betty Kirby-Green broke the world record for the fastest return flight from London to Cape Town in The Burberry aeroplane, which was sponsored by the brand. These are clothes that come with a lot of history.

          The iconic ‘Burberry check’ has been in use since at least the 1920s, mainly as a lining in its trench coats. However, it was Jacqueline Dillemman, a buyer in Burberry’s Paris store, who had a flash of inspiration in 1967, while preparing a presentation for British ambassador Sir Patrick Reilly. She removed the check lining from a coat, wrapped it around luggage and an umbrella and a branding icon was born.

          Asif Kapadia (Amy, Senna), directed short film The Tale of Thomas Burberry, starring Domhnall Gleeson as the eponymous designer, with Dominic West as Shackleton, plus Lily James and Sienna Miller.

          It’s definitely a story that deserves the full, big-screen treatment!

          Night Creatures

          The fashion house’s autumn/winter 2022 ad opens with three friends travelling home on the night bus through London, discussing a sci-fi movie they’ve just seen. When their bus is stopped by a mysterious, long-legged creature, you’d be forgiven for assuming that there’s going to be destruction, horror and the struggle for our three protagonists to escape a gory fate.

          The ‘monster’ might well remind you of the tripods from War of the Worlds – or, if you’re a certain age, the ‘peace… no peace’ scene from Independence Day…

          But happily, Burberry have something far more joyous planned for this alien interaction. A dance through London’s streets ensues, bringing in everything from freerunning to ballet and experimental movement. The choreography was put together by La(Horde), a collective founded in 2013 by artists Marine Brutti, Jonathan Debrouwer and Arthur Harel.

          The trio have created choreographic works, films, video installations and performances that always evolve around the body in movement.

          May the Force Be With You

          French directing collective Megaforce have created numerous films for Burberry. They explained that, ‘we wanted to express the bold attitude that it takes to dive into the unknown: the fearless and playful spirit of adventure.’

          Celebrating curiosity has always been part of the Burberry brand, with the house’s founder, Thomas Burberry, creating outerwear that combined creativity and curiosity.

          Night Check is the latest iteration of the brand’s signature pattern; bright white stars appear in the dark blue. Plus, there’s an Exaggerated Check, which is a supersized take on the signature Burberry pattern. They’re shown off by the delicate, sinuous dance that the three stars of ‘Night Creatures’ enjoy across London, culminating in sailing off under a beautifully lit Tower Bridge. The film’s nocturnal ballet celebrates the best of Britishness in a joyful, unexpected, way.

          The music for ‘Night Creatures’ is as magical as the visuals. The beautiful ‘Celebrations’ was composed by Guillaume Humery, who performs under the name of Yom. Originally a classical clarinettist, Humery has also studied Eastern European klezmer music.

          The music kicks in as the three dancers take flight on the night creature’s tentacles. The twinkling, delicate track is underpinned by piano with classical influences, which contributes to the otherworldly feel of the film.

          Burberry Open Spaces

          Choreography collective La(Horde) have worked with everyone from 70-year-olds to blind performers. Their ‘Open Spaces’ film features four bold individuals defying gravity as they bound weightlessly through fields, twisting high above a towering forest and floating beautifully over a cliff edge as they come together at the end.

          The pioneering film from 2021 blends reality with fantasy, helped by effects house The Mill, who crafted visual effects and photoreal CG.

          ‘Open Spaces’ swept up 5 Stars, Ad of the Week and Work of the Week from Campaign Magazine UK, Adweek, The Drum and David Reviews.

          Burberry Summer 2023 Swimwear Collection

          The luxury house unveiled its summer 2023 swimwear collection by channelling its signature code of adventure. Celebrating escapism, it features the Burberry Check, first used to line the brand’s raincoats in the 1920s.

          Photographer Tyrone Lebon worked with Burberry’s creative director Daniel Lee on the ad, which features modes Alex Schlab, Angelina Kendall, Matheus Mesquita, Tianna St. Louis and others.

          The original score is by Vegyn, known for his work on Frank Ocean’s ‘Blonde’ and ‘Endless’ – it’s got a dreamy feel that works really well with the beautiful, Super 8-style shots of the models playing in the sea.

          Burberry Festive ‘Open Spaces’

          Megaforce’s magical formula of larger-than-life grandeur, but grounded in real experiences resulted in more awards when they created the snow and ice-filled ‘Singing in the Rain’-inspired ‘Open Spaces’ film for Burberry in November 2020.

          Another impeccably dressed quartet dance through the streets, again choreographed by La(Horde) to a beats-driven remix by Lank & Tank feat. Dreya Mac.

          Burberry and Billy Elliot

          Burberry’s festive ads always eschew the traditional Christmas vibe – in 2015, creative director Christopher Bailey teamed up with photographer Mario Testino to pay tribute to 15 years of Billy Elliot. The star-studded ad featured a whole host of British talent – from Romeo Beckham to Downton Abbey’s Michelle Dockery, Naomi Campbell and Rosie Huntingdon-Whiteley to Elton John, James Bay, George Ezra and Julie Walters leaping around.

          The A-listers were soundtracked by T Rex’s ‘Cosmic Dancer’.

          Burberry Perfume Adverts

          Burberry Goddess Advert

          The Burberry fragrance ad for Goddess features as its brand ambassador the star of Barbie and Netflix’s Sex Education, Emma Mackey.

          The British-French actress appears alongside a pride of lionesses, created using footage of the animals in the wild and CGI technology, to represent the power of female strength and inner confidence.

          DJ and producer TSHA created the track ‘Goddess’, with vocals by Shygirl, specifically for the new Burberry ads.

          Burberry Hero

          Burberry certainly love pairing their brand ambassadors with animals – inspired by the Burberry Animal Kingdom (founder Thomas Burberry chose to present his company with the emblem of a knight on horseback, with a unicorn on his family crest.)

          Few, however, have been as eye-catching as ‘Hero’s horse galloping into the ocean pursued by a shirtless Adam Driver before both emerge, seemingly having become some kind of 21st Century centaur.

          Director Jonathan Glazer (Under the Skin, Sexy Beast) shot the commercial in Tenerife, Spain, and it’s accompanied by lyrics from a portion of FKA Twigs’ song ‘Two Weeks’.

          The launch of Hero in 2021 was the first new fragrance under the leadership of the brand’s creative director Riccardo Tisci – and unlike campaigns for shoes, clothes or accessories, which are replaced every season, fragrance campaigns can last for years (David Gandy for Dolce & Gabbana’s Light Blue, anyone?)

          The ad did what every great spot does: sets a mood, grabs your attention and then sticks in your head (with a hefty sprinkle of ‘WTF’ that definitely set social media alight).

          Go behind the scenes with underwater Director of Photography Andy McLeod:

          My Burberry Blush

          Lily James is in a gorgeous blush pink mac for this ad for the brand’s floral, fresh fragrance. It’s beautifully simple and given depth by Duffy’s cover of the 1950s classic, ‘I Put a Spell on You’. Originally written and recorded by Screamin’ Jay Hawkins, it’s had several hundred cover versions in the decades since, including a version by Nina Simone and a Hallowe’en classic, a performance of the song by Bette Midler in Disney movie Hocus Pocus, proving its versatility.

          Burberry Her

          Cara Delevingne was originally scouted by Burberry’s Christopher Bailey in 2012 and made her first catwalk appearance at London Fashion Week walking for the Burberry Prorsum A/W collection.

          The model sports a punky bleached dye-job in this ad for the brand’s Her fragrance, as she drives around some of her hometown London’s landmarks. The ad was filmed by German artist and fashion photographer Juergen Teller, and multi-talented Cara also provides the soundtrack, with her own cover of the song ‘Maybe It’s Because I’m a Londoner’, which has a laid-back, Lily Allen-esque vibe.

          Burberry The Pocket Bag

          Looking for a true left-field fashion ad? This spot from summer 2020 has you very much covered. Starring supermodel Bella Hadid, it’s a high-concept film involving a panther and Bella being delivered to a warehouse in a giant wooden crate. She then spends the rest of her time prowling around the place (the janitor buffing the floors studiously ignores her), whilst the panther mooches about, unfazed by fashion royalty or this season’s It bag.

          It was the brand’s first campaign dedicated exclusively to a bag and was filmed by Inez and Vinoodh, a Dutch-American fashion photographer duo.

          Bella Hadid said, ‘I absolutely loved shooting this campaign, letting my inner animal spirit run free! We had so much fun on set, the mood was really sultry and playful, I felt we were really capturing that feline energy and power.’ The creative team also included legendary stylist Katy England.

          The track, ‘Calcination’ by electronic musician Jlin, has a Japanese feel, with cymbal clashes at the start, and ethereal, mysterious vocals to match the slightly surreal atmosphere.

          Burberry Spring/Summer – Cara and Jacob

          Everyone’s favourite Brit and Burberry girl Cara Delevigne stars in this summer ad, with Jacob Young. It was the first ‘evolving’ campaign, with new models revealed every month.

          The ads were shot on Brighton beach by famed fashion photographer Mario Testino, a long-time brand collaborator. ‘We wanted to create a dynamic, evolving campaign that reflects the diversity of our broad global consumer, revealing new British cast members each month, all with their own identity, embodying the different attitudes of the Burberry guy and girl.’

          It’s a gorgeous mix of black and white and bleached-out colour, accompanied by The Feeling’s piano ballad ‘Rosé’, originally from their debut studio album. The version you hear was recorded as an ‘unplugged’ at Abbey Road, specifically for the Burberry Body fragrance campaign.

          Lead vocalist Dan Gillespie Sells had done a shoot for Burberry; Chief Creative Officer Christopher Bailey liked his original piano vocal version, so the band re-recorded it at the iconic studio with strings to give it more of a feeling of refinement, and also to heighten the emotion in the song.

          Check out the artfully shot fragrance ad which features the track, and stars supermodel Rosie Huntingdon-Whiteley who – by the looks of it – isn’t letting anything come between her and her glamorous gold Burberry mac.

          It was another ad shot by Mario Testino and marked the return of Huntingdon-Whiteley as a brand ambassador, having first been the face of Burberry in 2010.

          Burberry Prorsum – The Parka

          Cara D can also be found larking around in an ad for the brand’s parka for Spring/Summer 2012, together with Eddie Redmayne, having a laugh in a very British way (he’s got his mug of tea with him, which is rather sweet.)

          Another cover was provided by U2, this time taking on ‘Everlasting Love’ – originally released in 1967.

          Ad-spiration

          So, there you have it – an expert mix of glamour and brand history, iconography and perfectly-chosen tracks, which all make Burberry ads some of the most gorgeous fashion campaigns around.

          Looking for music to license for advertising? We have everything you need, in any genre and to match every mood, including tracks for seasonal campaigns. From classical to bang up to date, our catalogue has hand-picked playlists, (including our dedicated fashion selection) and new music releases every fortnight.

          Need Music for Your Project?

          At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

          SIGN UP

          This page was updated 28/05/2024.

          THE BEST BURBERRY ADVERTS: A FULL RUNDOWN Read More »

          AUDIO NETWORK VINYL

          PUPPY LOVE MOVIE 2023 SOUNDTRACK REVIEW

          MUSIC, OLD /
          Contents
            Add a header to begin generating the table of contents

            Love dogs? Join the club. According to The Atlantic, “Millennials recently overtook Boomers as the largest pet-owning cohort of Americans; by some estimates, more than half of them have a dog.” And with dog ownership at an all-time high post-pandemic, Amazon definitely had the right idea commissioning the Puppy Love movie 2023: a canine-based meet-cute starring Lucy Hale (Pretty Little Liars) and Grant Gustin (Glee, 90210).

            Arriving with the eyebrow-raising tagline “One bone can change everything”, Puppy Love is a romcom about two people with opposing personalities who are brought together by their dogs’ love for each other.

            Gustin plays Max, a socially anxious singleton who adopts a dog in order to overcome his own struggles, while Hale is cast as wild child Nicole. After a disastrous first date, the duo agrees to go their separate ways, only to be brought back together when they discover their dogs Chloe and Channing are expecting puppies together. Fun and games ensue as Max and Nicole set about co-parenting, only to eventually find love themselves…

            But where can you watch the movie? Who directed it? And what’s on the Puppy Love soundtrack? Find out the answers to all these questions and more below.

            Where Can I Watch Puppy Love 2023?

            The film was released on Amazon Freevee on August 19th, and you can also watch it on Amazon Prime Video. Get a taster with the Puppy Love movie 2023 trailer below:

            Who Wrote and Directed Puppy Love?

            Puppy Love was inspired by BuzzFeed’s 2015 short film series for Purina Puppy Chow entitled Puppyhood. Written by Richard Alan Reid, Greg Glienna, Peter Stass, Kirsten Guenther and Dan Scheinkman, the film was directed by Nick Fabiano and Reid, produced by Michael Philip and Jason Moring, and executive produced by Reid, Jonah Peretti, Brian Etting, and Josh Etting.

            The Puppy Love Soundtrack

            When you think of romcom soundtracks, you’re probably expecting acoustic, singer-songwriter fare. And while the Puppy Love soundtrack certainly isn’t short on that, you’ll find it nestled among some extremely eclectic picks.

            Fancy some death metal? Listen out for the inclusion of Excessum, which you can hear in the bar scene with Nicole and her friend Shay (Christine Lee). How about a ghostly indie ballad? That comes courtesy of Australian-American outfit Liars, accompanying the scene where Max searches for his dog Chloe. There’s even some low-slung trap courtesy of rapper Tony K.

            Check out the full track list below and discover some select musical highlights.

            Puppy Love Soundtrack List

            1. ‘Diggin’ This Right Here’ – Tha Anthom, Mike B
            2. ‘Concertina’ Anthony DiMito
            3. ‘May Flowers’ Anthony DiMito
            4. ‘Toe To Toe (Trailer Music)’ Julius Block
            5. ‘Nocturne in EB Played Softly’ Frederic Chopin (Arranged by Luke Faulkner)
            6. ‘Adderall Humming’ Mark McAdam
            7. ‘I Can’t Go Now (feat. Keith Masters)’ Sarah Leichtenberg
            8. ‘Rapunzel’ Athena Marie Byrne
            9. ‘Inferno’ Excessum
            10. ‘Guiding Light’ The State Fair
            11. ‘Muscle Memory’ Lucie Bernheim
            12. ‘Watch You Grow’ Paul Otten
            13. ‘Got Me Burning’ Lofey
            14. ‘Message of Love’ Robyn Payne
            15. ‘Bucinatores’ Ludi Scaenici
            16. ‘Chloe, Little Spaniel’ Doug & Lucie Bernheim
            17. ‘Let Me Let You Go’ Bella Leonette
            18. ‘Nicole Lee’ Doug Bernheim & Lucie Bernheim
            19. ‘Fever to the Form’ Nick Mulvey
            20. ‘Dangerous Art’ Chantelle
            21. ‘Paradigm’ Coins
            22. ‘You’re All That I’m Thinking Of’ Jeff Lewis
            23. ‘Raised Like A Saint’ Olivia Rose
            24. ‘The Other Side of Mt. Heart Attack’ Liars
            25. ‘It Must Have Been Love’ Mark Wilkinson
            26. ‘Stay Tuned’ Dan Tait
            27. ‘All Through The Night’ Jules Shears
            28. ‘Wild, Wild Heart’ Last Year’s Man
            29. ‘Sweet Thing’ Van Morrison

            Want to know which songs are in which scenes? Keep reading to find out!

            Puppy Love Opening Songs

            The film’s opening scene introduces Nicole performing her morning routine to the old school hip hop of ‘Diggin’ This Right Here’ by Tha Anthom and Mike B. We then meet Mike, who’s passing through a coffee shop drive-thru to the gentle strains of Anthony DiMito’s solo piano piece, ‘Concertina’. The juxtaposition serves to contrast the characters’ distinct personalities.

            Songs At The End of The Film

            Over the closing credits we get callbacks to Paul Otten’s ‘Watch You Grow’ and ‘You’re All That I’m Thinking Of’ by Jeff Lewis, both of which featured earlier in the film. Otten’s song is a sweet, folk ballad while Jeff Lewis’ contribution is bittersweet, Backstreet Boys-esque pop.

            Stand-Out Artists

            Amongst the notable names on the soundtrack are Mercury-nominated folk singer Nick Mulvey and legendary singer-songwriter Van Morrison, whose classic ‘Sweet Thing’ soundtracks the party Nicole and Max throw for their dogs.

            Original Music

            As Max is an aspiring singer-songwriter, Puppy Love features a number of his compositions, most notably ‘Chloe Little Spaniel’ and ‘Nicole Lee’. These were written by singer-songwriter Lucie Bernheim and music supervisor Doug Bernheim (Half Nelson, Love and Hip Hop: Atlanta).

            Music For Film

            Looking to create your own soundtrack? Well, look no further. Here at Audio Network, we’ve got over 200,000 high-quality licensed tracks that are ready and waiting to be used by creatives across the world.

            Within our catalogue, you can find songs from all different genres – including the types of songs that are featured in Puppy Love. Start exploring our expansive collection of songs and try sampling tracks in our production genre playlists.

            Want to read a little more about movie music to gain inspiration? We’ve a wealth of information on the subject in our Blog. Read about the Oppenheimer, Barbie Movie and Suicide Squad soundtracks, the Best Movie Composers, Best Selling Movie Soundtracks and the Best Love Songs From Movies.

            DISCOVER: MUSIC FOR MOVIES(opens in new tab)

            Need Music for Your Project?

            At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

            SIGN UP

            PUPPY LOVE MOVIE 2023 SOUNDTRACK REVIEW Read More »

            AUDIO NETWORK VINYL

            GREENPEACE LATEST AD BREAKDOWN

            ADVERTISING, OLD /
            Contents
              Add a header to begin generating the table of contents

              Greenpeace have brought some heavyweight voice talent on board for their latest campaign film, highlighting the shocking extent of the threat to ocean health, and the dangers and stresses our oceans are facing.

              In the animation, Camila Cabello voices an eel, trying to help Jane Fonda’s determined flying fish to reach safety and clean water – it feels like a very bleak spin on Finding Nemo. The pair encounter plastics, deep sea mining, industrial fishing nets and dead fish on their journey. The flying fish ends up on her own, after mistakenly following debris that looks like the eel, before being rescued and helped out of the murk to the sanctuary of clean waters by a friendly whale, voiced by Mission Impossible actor Simon Pegg, a longtime Greenpeace supporter.

              The ad finishes with Pegg’s voiceover, highlighting, ‘Our oceans are under threat and time is running out. World leaders finally agreed a Global Ocean Treaty that can protect the oceans, our home. Now they must use this Treaty to create ocean sanctuaries where marine life can recover and thrive.’

              Pegg said of his involvement, ‘The oceans are important to everybody. They’re such a vast and integral part of the planet’s survival mechanism. It would be an act of utmost stupidity to let them go to ruin, and yet a lot of the time we seem to be allowing practices which do absolutely that. So it’s really important to get behind causes which look to conserve and protect our ocean and all the life that lives in it.’

              Fiona Nicholls of Greenpeace’s Protect The Oceans campaign said: ‘Ocean sanctuaries provide relief from the growing threats that sea creatures face from climate breakdown, pollution and overfishing. But as well as giving wildlife and ecosystems a fighting chance, they sustain the billions of people who still get nourishment and a livelihood from the ocean.

              ‘Greenpeace is thrilled to have some of the world’s best-loved actors lend their voices to this critical issue that affects us all.’

              A global study by Greenpeace details how ocean warming, acidification, pollution and the emerging threat of deep-sea mining are putting ocean ecosystems under tremendous strain. The animated short is part of the promotion for this report.

              The refuge that the whale, eel and flying fish find is a protected ocean sanctuary, which can be established under the Global Ocean Treaty. Currently less than 1% of the high seas have this kind of protection; to reach a ‘30×30’ (i.e. protecting 30% of the world’s oceans by 2030) target, Greenpeace estimates around 11 million sq km of ocean must be protected every year. To put that figure into perspective, it’s more than the surface of the UK and Canada combined.

              The Team Dive In

              The short film was produced by Bristol-based studio Rumpus Animations. Stef Bowskill, the company’s Creative Producer, told AnimationUK.org that, ‘We were ambitious with our pitch and pushed our character-driven ideas, because it’s what we do best. Hand-drawn animation is, for us, the best way to get the most expressive results, and it’s wonderful that we were recognised by such a high-profile organisation. We’re really proud of the message behind the animation and the twists and turns of the story.’ However, even Stef confesses, ‘We never expected the characters to be voiced by such huge actors!’ She praised the energy they brought to the roles, which meant they were ‘a joy to animate.’

              The hard-hitting film is supported by a haunting soundtrack with some heavy percussive blasts and metallic-sounding strikes at particularly dramatic moments, followed by more hopeful, spiritual gong sounds at the end.

              All in all, this is a highly emotive and effective campaign film that uses the best in animation to tell its story.

              Ad-spiration

              Explore the best campaign work from other brands in our deep dives, from the top ads of 2022 to IKEA’s Wonderful Everyday campaign. Or check in on The Edit, for our pick of the ads each month – plus, find out which animations have used classical music to the best effect.

              Looking for music for your animation or campaign? Our original, high-quality music spans all genres and moods. We’ve got new releases every fortnight, plus we make life extra easy with our hand-picked playlists.

              new releases

              Need Music for Your Project?

              At Audio Network we create original music, of the highest quality, for broadcasters, brands, creators, agencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

              SIGN UP

              GREENPEACE LATEST AD BREAKDOWN Read More »

              This website uses cookies

              We use cookies to personalize content, provide social media features, and analyze our traffic. We also share information about your use of our site with our analytics partners. You can change your preferences at any time. For more information, please see our Privacy Policy and Cookie Policy.