18 March 2020

THE BEST FEMALE DIRECTORS

THE BEST FEMALE DIRECTORS RIGHT NOW

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    "Congratulations to those men – I guess?", said Issa Rae, as she announced the nominees for the Best Director category at the 2020 Oscars. The shortlist followed awards such as the Golden Globes and the BAFTAs in omitting female directors from recognition. In a year of particularly strong female-helmed films, the men-only list caused widespread fury.

    As the Guardian’s Ellen E. Jones commented, ‘Is it too much to ask that the Oscars acknowledge not just one female story every few years, but a multiplicity, every year?’ The 2021 shortlist marked a long-overdue change, with Chloé Zhao and Emerald Fennell both in the running – and Zhao making history by taking home the statuette.

    So, why, historically, have women filmmakers been overlooked in the Best Director category, and who are both the rising stars and the industry greats whose movies you should be seeing?

    Who Was the First Woman To Direct a Movie?

    Dorothy Arzner (1897-1979) started out as a scriptwriter and film editor on almost 50 films, then moved into directing from 1926-1943.

    Her body of work includes Clara Bow’s first talkie, The Wild Party, on which Arzner also invented the boom microphone.

    Plus, her accomplishments included being the first woman to become a member of the Directors Guild of America.

    Dorothy Arzner

    Photo Credit: https://lwlies.com/

    The Oscars and Women Directors

    Only seven female film directors have ever been nominated for the Best Director Oscar:

    • Lina Wertmuller for Seven Beauties in 1976
    • Jane Campion for 1993’s The Piano; Sofia Coppola in 2003 for Lost in Translation
    •  Kathryn Bigelow – the first female director to win an Oscar – for 2009’s The Hurt Locker
    • Greta Gerwig for Lady Bird in 2017, and Emerald Fennell (Promising Young Woman)
    • Chloé Zhao (Nomadland) in 2021

    The latter made history on two fronts, being only the second woman to win the award, and the first woman of colour.

    The Annenberg Foundation, which studies representation and inclusivity in the entertainment industry, found that across 13 years, the Golden Globe Awards, Directors Guild of America, Academy Awards and Critics’ Choice Awards has, out of a total of 273 directing nominations, awarded only 5.1% of them to female directors.

    Why Are Women Being Excluded From the Best Director Shortlists?

    Time magazine has identified a number of structural reasons why women directors might not be gaining nominations at the Oscars – not least that ‘the Academy doesn’t choose the Best Director nominees. The directors’ branch does.’ And the rules for joining this particular branch are structured in a way that might limit women’s ability to enter. Members must have at least two directorial credits, at least one of which had to premiere in theatres in the last 10 years. Women, however, receive far fewer opportunities to direct a second film than men do.

    According to the in-depth look at the industry by the Annenberg Foundation, women directed 5% of the top 1,300 films from 2007 to 2019. Of those female directors, only 17.4% directed another film beyond their debut feature (13% directed a second, 2.2% a third, and 2.2% a fourth). By contrast 45.7% of men who made a top film in the last decade directed more.

    This lack of opportunity is most clear with regard to big budget blockbusters. Penny Marshall was the first woman to direct a movie that made more than $100 million with Big in 1988 (it actually grossed over $150 million). But it took director Patty Jenkins the better part of a decade and a half to get Wonder Woman to the big screen after her critical success with her debut Monster – studios just weren’t receptive to a female superhero film. Whereas Gareth Edwards, Marc Webb and Colin Treverrow – all of whom had made one indie film each – were given the reins to massive franchises for their second outings (GodzillaSpider-Man and Jurassic World, respectively.)

    Jenkins did, however, direct sequel Wonder Woman 1984, released in 2020. Other female directors of notable box-office successes haven’t been so fortunate – both Catherine Hardwicke (Twilight) and Sam Taylor-Johnson (Fifty Shades of Grey) were replaced by men for the franchises’ second instalments.

    Director Mimi Leder (On the Basis of SexDeep Impact) accuses the industry of double standards – noting that a female director is more likely to land in ‘movie jail’ if they make any mistakes. After her film Pay it Forward was a critical and commercial flop, two years after Deep Impact had been a huge hit (grossing over $350 million at the box office), she revealed to The Ringer that, ‘the experience of going to Movie Jail was deafening and painful. I didn’t get a movie until seven years later. I was offered lousy movies, but the point is, I know men who have made $250 million failures and they get three more films.’

    Her take? ‘Maybe it’s as simple as, “Hey, you look like me! You’re a white guy, you wear a baseball hat, come on in. Come join the club.” I think there’s a safety [to that]. It’s insanity, but it still exists. Look at the numbers, still… It’s certainly not because we [women] are less talented, or don’t have the ability to make big films, small films - all sizes. It’s obviously not true that we don’t work as hard.’

    How Can the Industry Improve?

    Some of the Annenberg Inclusion Initiative’s strategic suggestions to foster systemic change in favour of both women and people of colour are:

    • Setting target inclusion goals
    • Inclusion riders
    • Shareholder activism
    • Transparent interviewing/hiring practises
    • Supporting non-profit organisations training new filmmakers

    According to Celluloid Ceiling’s study, released in January 2021, women made up 18% of the filmmakers calling the shots behind the top 250 domestic (US) feature films (up from 13% in 2019). If you’re just looking at the top 100 films, then women filmmakers comprised 16%, up from 12% in 2019.

    Who is giving female filmmakers more prominence? Netflix. The Annenberg Foundation’s Dr Stacy L. Smith revealed that, ‘In contrast to our findings on top-grossing films, 20.7% of Netflix directors of US-based films in 2019 were women. The legacy studios may want to take a note out of the streaming giant’s playbook on how to hire more inclusively behind the camera.’

    One of the streamer’s biggest recent hits was The Old Guard, starring Charlize Theron, directed by Gina Prince-Bythewood:

    The Best Female Directors

    There are, however, still reasons to feel positive about the inclusion and recognition of women in film. Goteborg Film Festival succeeded in its 50/50 Vision initiative of featuring an equal number of films directed by women and men at the 2020 festival.

    Plus, the 2021 Oscars nominees for Best Director included two women directors: Chloé Zhao, for Nomadland and Emerald Fennell, for Promising Young Woman, righting what many felt was a wrong with the all-male line-up from 2020, when Greta Gerwig was overlooked for Little Women.

    Here’s our pick of the female directors who should feature on future awards lists.

    1. Chloé Zhao

    Chinese-born filmmaker Chloé Zhao become only the second woman to win the Best Director awards at the Academy Awards, the BAFTAs, Directors Guild of America Awards and the Golden Globe Awards (after Kathryn Bigelow) in 2020 with Nomadland.

    Zhao’s debut feature film was Songs My Brothers Taught Me in 2015, which premiered at the Sundance Film Festival to much critical acclaim. She received nominations for the Independent Spirit Award for both Best Film and Best Director for her follow up, The Rider, in 2017.

    The Oscar-winner, along with Cathy Yan, has definitely bucked the trend of women not being offered huge blockbusters off the back of indie success. In 2018, Marvel Studios hired her to direct Eternals, which follows the events of Avengers: Endgame and features a new team of superheroes. Released in November 2021, it made just shy of $162 million on its opening weekend, going straight to No. 1 at the box office, and this year, she’s appeared on Time magazine’s Time 100, its annual list of the 100 most influential people in the world.

    It’s reported that Zhao now has her eye on Dracula – and wants to turn the story into a sci-fi western, tapping into the director’s fascination with characters who ‘live on society’s fringes’. Zhao has a singular vision, so it’ll be fascinating to see what she does with such familiar source material.

    2. Lulu Wang

    Writer-director Lulu Wang took inspiration from her own life in telling the story of Chinese American Billi, whose family decide not to tell her grandmother that she’s dying, in The Farewell. A hastily pulled-together wedding provides a cover story to bring the family together to say farewell to ‘Nai Nai’.

    The film is heartfelt and joyful in equal measure, with the Guardian’s Wendy Ide praising Wang for being ‘as gifted a writer as she is at creating playful, visually layered frames, [she] is constantly juggling clashes – of cultures, of tragedy and joy... Ultimately, it’s all about balance, a yin and yang of roots and identities, humour and pathos that comes together into a satisfying, bittersweet wedding banquet of a movie.’

    Awkwafina’s performance as Billi made history when she became the first Asian-American woman to win a leading actress award at the Golden Globes.

    Remaining with subject matter that ‘centres on questions of family’, Wang’s next project is a film adaptation of Alexander Weinstein’s collection of short stories, Children of the New World.

    3. Céline Sciamma

    In a recent Guardian profile, Xan Brooks posited that French director Céline Sciamma ‘makes small films about stolen moments, secret selves, and outsiders who have crafted a vital life in the shadows’. Portrait of a Lady on Fire was a hit at the Cannes Film Festival, where it won the Best Screenplay award, and was shortlisted for the Palme d’Or; Sciamma also took home the Queer Palm award for the festival’s best LGBTQ-related film – the first woman to receive it.

    Portrait of a Lady on Fire is set in late 18th century France and features an aristocrat and an artist falling in love. The ‘smart and sensuous film’ was hailed by the New York Times as, ‘less a chronicle of forbidden desire than an examination of how desire works. Like a lost work of 18th-century literature, it is at once ardent and rigorous, passionate and philosophical.’

    Sciamma focuses mainly on female characters – from arthouse hits Water Lilies and Tomboy to the cult hit Girlhood. And despite the critical acclaim and commercial success of Portrait of a Lady on Fire, her latest film, Petite Maman, is, true to her signature style, ‘a gorgeous miniature, a fairytale of sorts’.

    With compatriots Julia Ducournau and Audrey Diwan winning the Palme d’Or and the top prize at Venice respectively, and Sciamma picking up the audience award at the San Sebastian film festival, the director thinks that things are finally changing. She told the Guardian, ‘French female film-makers are becoming more of a presence, because they are becoming more global, with more international funding and recognition.’

    4. Cathy Yan

    It’s fair to say that Chinese-American director Cathy Yan’s first film, Dead Pigs, is… kind of a hard sell. Taking five years to make, and inspired by an odd story about thousands of dead pigs floating down China’s Huangpu River, it’s a Chinese-language drama inspired by Magnolia, about the interconnected lives of a waiter, a beauty salon owner, an American architect, a pig farmer and a bored rich girl. Plus, it’s got a replica of the Eiffel Tower in the Chinese countryside, and musical numbers. It’s a wild ride.

    Having studied business and film at NYU, Yan then turned to video journalism, making films in her free time before applying to film school aged 27. While Dead Pigs was a hit on the festival circuit, it’s the huge studio hit Birds of Prey that you’ll probably be more familiar with, as a showcase for Yan’s directorial skills. Starring Suicide Squad’s Harley Quinn, Yan told the NME about her approach: ‘I did not just want to make a superhero movie, I was interested in making a movie about female rage in a way to hit back at the patriarchy, ironically, within a patriarchal system.’

    And when it comes to that system, Yan is forthright on the need for further progress. ‘The change has to be much more institutionalised. It can’t just be a bunch of dudes patting themselves on the back because they hired a woman. There has to be women at all levers of power who can enact real change.’

    What’s next? Well, Yan has directed an episode of the all-consuming TV hit Succession (season 3’s ‘The Disruption’) and is writing and directing an adaptation of a bestselling story collection, Sour Heart, for indie studio A24.

    5. Regina King

    Regina King has been working in the industry for over 35 years. As an actor, she’s appeared in everything from Boyz n the Hood to If Beale Street Could Talk, and from sitcoms to animations, cult films and long-running series such as 24 and Southland. Plus, most fans agreed that she was the best thing in the superlative TV adaptation of Watchmen, and she was a kick-ass heroine in the recent Black Western The Harder They Fall. In the past five years, King’s won an Oscar (Best Supporting Actress for If Beale Street Could Talk) and four Emmys, the most recent for Watchmen.

    Having cut her teeth directing TV including episodes of InsecureThis is UsSouthland and Scandal, plus a documentary and a TV movie, King made her movie directing debut with One Night in Miami. The first film directed by an African American woman to screen at the Venice Film Festival was inspired by a real-life encounter between four African American legends: Muhammad Ali, Malcolm X, Sam Cooke and Jim Brown in 1964.

    The film’s rich, lush colour palette was inspired by Wong Kar-Wei’s In the Mood for Love and the paintings of Jacob Lawrence. Ellen E. Jones’s five-star review in Empire, lauded both the film and its director. ‘This feels like history-in-the-making, as both a fresh insight into the interior lives of historical figures and a snapshot of a future filmmaking great just getting started.’

    As for the differences King is making in the industry, she vowed that 50% of her team would be women on future projects when she accepted her Golden Globe for Beale Street in 2019.

    Watch Regina King discussing her career, for a fascinating deep dive into her work and her process:

    6. Greta Gerwig

    Greta Gerwig was originally an indie darling, writing and acting in films such as Hannah Takes the Stairs and Nights and Weekends. She then co-wrote and starred in Frances Ha (2013) and Mistress America (2015). Her big breakthrough, though, was 2017’s Lady Bird, which earned a Golden Globe for Best Motion Picture – Musical or Comedy, and five Oscar nominations, including Best Picture, Best Original Screenplay and Best Director – she was the fifth woman in Oscar history to have been nominated for Best Director.

    Loved and lauded by both critics and audiences, Gerwig’s most recent film, a gorgeous adaptation of Louisa May Alcott’s classic novel, Little Women, expertly explored themes of gender, ambition and class – whilst still making you sob your heart out.

    Shortlisted for both Best Adapted Screenplay and Best Picture at the 2020 Oscars, (with additional nominations for Costume Design, Original Score and Best Actress/Supporting Actress for Saoirse Ronan and Florence Pugh), Gerwig’s omission from the best director shortlist was all the more extraordinary. As the Guardian remarked, ‘after decades of being mischaracterised as a cosy tale about sweet-natured sisters and their domestic trifles, Alcott’s sardonically-titled Little Women finally has a faithful adaptation. Under Greta Gerwig’s passionate direction, it rages righteously about the patriarchy’s narrow definition of artistic merit… and how it works to crush female creativity. How apt.’

    iNews put it more bluntly: ‘Perhaps the worst part [of Gerwig’s omission] is that the film is literally about the refusal to take stories about and told by women seriously.’

    It was reported in July this year that Gerwig’s next co-writing and directing project is a live-action Barbie film for Warner Bros, starring Margot Robbie, due for release in 2023. She’s also starring in the upcoming White Noise, alongside her Frances Ha co-star Adam Driver.

    7. Lorene Scafaria

    Lorene Scafaria is an absolute tour-de-force - covering not only directing and screenwriting, she’s also a playwright, actress, singer, musician and songwriter. By the age of 17, she’d written and staged her first play, and after moving to LA was commissioned by Focus Features to adapt Nick & Norah’s Infinite Playlist into a film – taking inspiration from Before Sunrise for its structure.

    Scafaria also wrote the script for Seeking a Friend for the End of the World (2012), which became her directorial debut, followed by The Meddler in 2015. However, it was Hustlers in 2019 that really put her on the map as a director.

    With a tour-de-force performance by Jennifer Lopez as exotic dancer/con artist Ramona, and based on an article in New York magazine, Hustlers is a brilliantly entertaining look at friendship, revenge and female power, pitched by Empire magazine as ‘a con movie with all the slickness of a Steven Soderbergh thriller.’ And as to what makes this female-centred Robin Hood tale a standout, Empire’s view was that, ‘in giving her heist movie a heart without sacrificing the high-tension tropes of the genre, Scafaria chooses to celebrate what makes women different over dwelling on what holds them back.’

    Most recently, Scafaria, a devoted TV fan, has helmed the infamous ‘Kendall’s 40th Birthday Party’ seventh episode of HBO’s Succession season three.

    8. Mati Diop

    French/Senegalese actress and filmmaker Mati Diop studied at the Radcliffe Institute for Advanced Study, where, as a part of the institute’s Film Study Centre Fellowship Programme, she wrote the script for her first feature film, Fire, Next Time – the title of which she later changed to Atlantics, her directorial debut.

    Spearheading the charge for black female filmmakers, Diop became the first black female director to be in contention for the Palme D’Or, and Atlantics won the Grand Prix.

    The film focuses on the Senegalese women left behind when their men leave the country for Spain in search of work. Diop worked with non-professional actors who grew up in Dakar and helped to translate their own lines.

    Atlantics’ Netflix release connected with a global audience, with audiences thrilled to see themselves represented – Diop noted that, ‘I got a lot of enthusiastic messages on the social networks, especially from the Senegalese diaspora who were so happy to see a film in Wolof [the predominant native language of Senegal] which resembled them, on the platform. It created a sort of event.’

    9. Marielle Heller

    Another multi-hyphenate, you might have seen Marielle Heller acting in The Queen’s Gambit, as Beth’s adoptive, alcoholic, mother, Alma (she studied theatre at UCLA and then at RADA) – plus, she’s also a screenwriter as well as a director.

    Heller both wrote and directed her debut film, The Diary of a Teenage Girl, based on a graphic novel, which received critical acclaim at Sundance and was named best first feature at the Independent Spirit Awards.

    Her follow-up, Can You Ever Forgive Me?, about literary forger and writer Lee Israel, cast Melissa McCarthy against type and Richard E. Grant as her fellow grifter and friend. Both were nominated for Oscars – for Best Actress and Best Supporting Actor respectively.

    Marielle and Richard E. Grant discuss misfits, platonic love stories and what it was like working on a female set in this Hollywood Reporter interview:

    Heller’s most recent film was the emotional A Beautiful Day in the Neighbourhood, starring Tom Hanks as iconic children’s TV presenter Fred Rogers – another in Heller’s series of, as the Independent said, ‘smart, empathetic portraits of humanity.’

    10. Jane Campion

    The first female filmmaker to win the Palme d’Or, Jane Campion was also the second woman ever nominated for the Academy Award for Best Director, for The Piano in 1993. Hailing from New Zealand, she grew up in the world of the theatre, when her parents founded the New Zealand Players. She studied at the Australian Film, Television and Radio School, where she made several short films; her first short, Peel, won the Short Film Palme d’Or in 1986.

    Her feature debut, Sweetie, won awards internationally, and her breakthrough came with a biopic of New Zealand writer Janet Frame, An Angel at My Table (1990). Since the global success of The Piano in 1993, Campion’s eclectic career has covered everything from a Henry James adaptation (The Portrait of a Lady) to an erotic thriller (In the Cut), a biographical drama about poet John Keats (Bright Star) to TV mini-series, Top of the Lake, starring Elizabeth Moss. The latter saw Campion nominated for a Primetime Emmy award for Outstanding Directing for a Miniseries.

    Premiering at the 78th Venice International Film Festival, where Campion was awarded the Silver Lion for Best Direction, her first film in twelve years is an adaptation of Thomas Savage’s novel, The Power of the Dog. Starring Benedict Cumberbatch, Kirsten Dunst and Kodi Smit-McPhee, the sexually-charged Western set in 1920s Montana is already leading the charge at the Golden Globes, with seven nominations (including one for Jonny Greenwood’s score); Campion is in the frame for Best Director. It’s a pretty radical departure for a director whose previous films, as the Guardian noted, ‘have [almost] exclusively explored female experience, desire and self-expression’. Not that the Guardian mind – lead film critic Peter Bradshaw just named The Power of the Dog the best film of 2021.

    In an interview with Sean O’Hagan, Campion revealed that, ‘the #MeToo movement probably had some bearing on my decision. ‘It was such a powerful force that I think it opened up a whole different space to explore this kind of subject matter. It was like those women, young women mostly, had peeled away so many layers of the onion as regards masculinity, that it created a space for old warriors like myself to explore a very male story like this one.’

    Sisters Are Doing It for Themselves

    As we’ve shown, there are a host of women who are bringing their singular vision to the big screen.

    Want more inspiration? Check out our kick-ass women playlist for a selection of brilliant tracks by female artists.

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    THE BRAZILIAN MUSIC STYLES

    THE BRAZILIAN MUSIC STYLES YOU NEED TO KNOW

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      When you think of the music of Brazil, the cornerstones of its culture are carnival – and music. It’s a country with many unique music genres, including samba, bossa nova and sertanejo – plus a knack of taking other genres such as pop, funk and rap and giving them a Brazilian makeover.

      The richness of Brazilian music comes from mixing tradition and modernity and tapping into both national and regional traditions – it’s constantly evolving. Samba in particular is a huge part of Brazil’s cultural identity, both in terms of music and dance, and is considered ‘the heartbeat’ of Rio’s annual Carnival – the biggest, boldest and brightest event in the Brazilian calendar.

      READY TO FIND YOUR PERFECT SOUNDTRACK?

      Brazilian Music

      Música popular brasileira, habitually shortened to MPB, is the catch-all term Brazilians use for Brazilian music in general. You can trace its history to the 1930s, when the national radio network made it possible for musicians to capture a national audience.

      However, Brazil is home to many regional musical centres, including the city of Salvador de Baha, with its unique blend of African and Brazilian influences; Recife (home to música nordestina or northeastern music) and eastern Amazonia – home to lambada, while Sao Paulo has a thriving rock and punk scene.

      The Traditional Brazilian Music Styles You Need to Know

      Samba

      Samba actually originated in Africa as the music of former slaves and African religions, but has become an icon of Brazilian national identity. Much like the blues in America, samba was originally a product of the sorrow of slaves who came to Bahia, a region in northeastern Brazil – ‘samba is the father of pleasure and the son of pain’ according to composer Caetano Veloso.

      But its combination of music and passion transform sorrow into joy. It developed in Brazil in the early 1900s, in Rio’s favelas, with the first recorded version in 1917 ('Pelo Telefone' – ‘By Telephone’).

      The original form of samba is samba de morro (morro meaning hill – it alludes to the slums located on Rio’s hillsides.) Here, the earliest samba style incorporated other music genres in the city, such as the polka, the maxixe, the lundu and the xote, creating a completely unique character.

      There are various sub-genres of samba, which include samba-enredo, which is what the ‘samba schools’ perform at the Rio Carnival. ‘Enredo’ is Portuguese for ‘plot’ – this style is about singing stories.

      Samba-choro is a mix of the two genres, while samba-exaltação is the most relaxed type of samba – check out 'Aquarela do Brasil' by Francisco Alves. Partido Alto has the most pronounced African influence.

      As festive dance music, samba plays a huge role in Brazil’s Carnival celebrations – Carnival is a huge party that takes over the streets in the week leading up to Lent. A samba band consists mainly of percussion instruments playing syncopated rhythms and the music features call-and-response and imitation.

      The band leader uses an Apito (a whistle) to signal breaks and calls, with metal drums - Repinique (or the Reps) – leading introductions, played with a wooden stick and one hand; Surdo – the large bass drums which old the beat, snare drums, shakers and agogô (double metal cow bells).

      Choro

      Choro pre-exists samba and literally means ‘crying, sobbing’, despite the music most often being joyous and celebratory. Its roots are in European salon music and Portuguese fado and it’s mainly instrumental, played with a flute a guitar, a clarinet and a cavaquinho – a miniature guitar introduced by the Portuguese. It’s known by some as ‘the New Orleans jazz of Brazil’ and, like much jazz, is based on improvisation and also for its dizzying speeds, and surprising changes of harmony.

      One of choro’s most important composers was Pixinguinha who, in 1922, was part of the first Brazilian group contracted to play abroad when they travelled to Paris. Choro began to fall out of fashion in the mid-1950s, but underwent a revival in the 1970s and is still being played today.

      Bossa Nova

      Brazilian singer and composer Caetano Veloso said in an interview with the Guardian that, ‘Bossa nova is a sacred music for many Brazilians. It’s political and nationalistic and poetic. It’s a form of high modernist art that somehow became one of the most popular musics on earth’.

      Veloso also revealed that it’s a rare example of music becoming popular by being more sophisticated (rather than, like rock ‘n’ roll, stripping out the complexity), as ‘it took the samba and added harmonic sophistication – extended chords and so on – and added a degree of lyrical complexity.’

      One of its key architects was Antônio Carlos Jobim, a classically-trained pianist who helped to fuse elements of jazz with samba to create the bossa nova sound.

      The music emerged at a very specific point in Brazilian cultural history – in a brief period of democracy between the early 1950s and the mid-60s, between two spells of military dictatorship, when industry, education, health and labour rights were all flourishing, as the society left behind its colonial past and looked out at the world.

      The phrase bossa nova literally means ‘new trend’ or ‘new wave’, and it became the music of choice for the emerging smart, young, urban Brazilian middle class.

      Bossa nova songs differ from samba songs in that their focus is more on the individual and the personal – love, longing and nature – whereas samba usually refers to the public sphere, with themes around carnival and politics. There’s also a difference in that there are no dance steps to accompany it, as there are with samba.

      One of the most famous bossa nova tracks is 'Garota de Ipanema' – aka 'Girl from Ipanema'. The lyrics were written by a famous poet, lyricist, linguist and diplomat, Vinicius de Moraes.

      The Portuguese lyrics are, however, very different from their English translation – the rhythm is displaced and the lyrics become languid, mimicking the movement of the girl passing by. Whereas in English, everything is on the beat. You can hear the difference when you listen to João Gilberto’s version.

      The song, which reached No. 5 in the US pop singles chart in the summer of 1964, sung by João’s wife, Astrud, became a global hit, and bossa nova fever gripped the US, helped by its popularity amongst jazz musicians such as Charlie Byrd, Dizzy Gillespie, and Stan Getz and their fans.

      The Beach Boys, with 'Busy Doin’ Nothin’ 'and The Beatles’ 'And I Love Her' brought in a bossa nova flavour, while Frank Sinatra and Ella Fitzgerald devoted whole albums to covers of bossa nova classics.

      Musician Sérgio Mendes thinks the continuing appeal of bossa nova music is because, ‘it’s very sensual, it’s very romantic, and you can also dance to it. Those three components make it very, very beautiful. And it has great melodies – melodies that you can remember.’

      Tropicália

      In 1964, just as bossa nova was hitting big globally, Brazil’s left-wing government was deposed – replaced by a military regime which resulted in open repression by 1968. Bossa nova’s serenity and sun suddenly seemed out of touch in these darker times and a sound influenced by rock and electric guitars – Tropicália – emerged instead, as part of a wider cultural movement.

      Led by Caetano Veloso and Gilberto Gil, the anarchistic, anti-authoritarian music and oblique lyrics of the Tropicalistas made them a target of censorship and repression by the military junta. The pair were eventually arrested and imprisoned and subsequently sought exile in London, where they resumed their musical careers.

      The 1999 compilation, Tropicália Essentials, is a good introduction to the style, featuring songs by Gil, Veloso, Gal Costa and Os Mutantes.

      Axé

      Originating in Salvador in the 1980s, Axé fuses Afro-Caribbean genres including marcha, reggae and calypso with Brazilian influences from frevo, forro and carixada. The name comes from a Yoruba term, meaning ‘soul, light, spirit or good vibrations’.

      Axé entered the mainstream in 1992, when Daniela Mercury released 'O Canto Da Cidade' – it remained at No. 1 for months and became an anthem for the Brazilian people. Axé’s current biggest star is Ivete Sangalo – check out 'À Vontade' for a flavour of Axé rhythms and style.

      Brazilian Pop Music

      The biggest genre in modern Brazilian music is sertanejo. Originating from the Brazilian countryside, it’s played across the country. Although there are some solo singers, many sertanejo artists are duos, often siblings, or duos of two men, such as Henrique and Juliano.

      Brazilian Rap

      Lifestyle site Highsnobiety claims that, ‘Brazilian rap has always felt caught between two worlds, unsure of whether to experiment with music indigenous to the country or follow the trusted pattern of American boom-bap.’ At the moment, trap is a big influence, but there’s still plenty of traditional Brazilian flavour to its rap scene.

      The Best Brazilian Music Artists and the Top 25 Brazilian Tracks You Need on Your Spotify List:

      1. Eu Incomodo - Sarah Roston

      Sarah Roston is a rising star, who was discovered by Ed Cortes (best-known for composing the score for celebrated Brazilian film City of God.)

      2. ‘Garota de Ipanema’ – Vinicius de Morae and Tom Jobim

      This is the track that many would think of as the essence of Brazilian music – it’s certainly the epitome of bossa nova. Plus, it’s the second most recorded popular song in history after The Beatles’ ‘Yesterday’.

      3. 'Life on Mars' - Seu Jorge

      Legendary samba star Seu Jorge performed the soundtrack for The Life Aquatic with Steve Zissou, composed entirely of acoustic David Bowie covers sung in Portuguese – he also appeared in the film, as well as in City of God and Netflix crime drama Brotherhood. His other collaborations include the Mario C. remix of ‘Tropicália’ with Beck, and a fashion collaboration with designer Rachel Roy.

      4. ‘Aquarela do Brasil’ – Gal Costa

      Gal is one of Brazil’s most well-known singers and this is one of her most famous samba tracks.

      5. ‘Baby’ – Os Mutantes

      Os Mutantes were one of the key Tropicália movement bands, whose avant-garde music blended traditional and foreign influences.

      6. ‘Wave’- João Gilberto

      Gilberto is credited as changing the course of Brazilian music, as he brought bossa nova to a global audience. He died last year at the age of 88, leaving a huge and much-loved body of work behind. This track was later covered by Frank Sinatra, Sarah Vaughan, and Ahmad Jamal.

      7. ‘Alma Boemia’ – Toninho Geraes

      Samba singer and songwriter Geraes has recorded more than 250 tracks. This is one of his most well-known.

      8. ‘Malandro’ – Elza Soares

      Elza Soares was declared by BBC Radio to be ‘the Brazilian Singer of the Millennium’ in 1999 and is one of samba’s biggest female artists.

      9. 'Essa Mina É Louca’ – Anitta

      Anitta is one of Brazil’s most popular mainstream artists. The funk pop singer was born in Rio de Janeiro and this is from her award-winning third album – the title translates as ‘This Girl is Crazy’.

      10. ‘Você Partiu Meu Coração’ – Nego do Borel

      Nego do Borel is a contemporary funk singer – this track features both Anitta and the sertanejo artist Wesley Safadão.

      11. ‘Balada’ – Gusttavo Lima

      National heartthrob Gusttavo Lima’s songs are mostly about love and relationships. He had a hit in Europe with his single ‘Balada’ (Party).

      12. ‘Trains and Boats and Planes’ - Astrud Gilberto

      She may be best-known for singing ‘The Girl from Ipanema’, but Astrud had a long and successful solo career internationally. ‘Trains and Boats and Planes’ was written by Burt Bacharach and Hal David and showcases Gilberto’s ability to capture emotion.

      13. ‘Essa Novinha é Terrorista’ – MC Kevinho

      One of the big hits at Carnival, this is a song about a girl and her friends dancing at a baile funk party, which involves a dance similar to twerking, by one of Brazil’s most popular funk artists.

      14. ‘Rap da Felicidade’ – Cidinho e Doca

      Born and raised in the notorious favela Cidade de Deus, Cidinho e Doca became famous for promoting peace within the unstable community – the song begins, ‘I only want to be happy, to walk calmly in the favela where I was born.’

      15. ‘Sorriso Negro’ – Dona Ivone Lara

      Samba track ‘Sorriso Negro’, which translates as ‘black smile’ is a popular track played during Rio’s Carnival and is one of Dona’s most popular.

      16. ‘Ponta de Lança’ - Rincon Sapiência

      Hailed as Brazil’s great crossover rapper, Rincon Sapiência is loved by purists, and casual listeners alike and manages to incorporate both Brazilian funk and trap into his music. However, his popularity doesn’t stop him writing directly about racial injustice in his country.

      17. ‘Rosa de Plástico' - Mariana Mello

      Mariana started out as a model and fashion icon with a big Instagram following, breaking through with EP Mariana. The production, message and video of ‘Rosa de Plástico’ will be right up your street if you’re a fan of M.I.A.

      18. ‘Perdendo o Juízo’- Flora Matos

      In a country with high levels of hate crimes against LBTQIA+ and few legal protections, Flora Matos subverts traditional male rap themes, and defiantly sings about a woman who’s in love with her.

      19. ‘Detalhes’ – Roberto Carlos

      Carlos is knowsn as ‘O Rei’, which is Portuguese for ‘The King’. He was originally part of a famous teenage band, Jovem Guarda, before going solo and becoming famous across all of Latin America. He’s famed for his gut-wrenching love songs.

      20. ‘Vamos Fugir’ - Gilberto Gil

      Gilberto Gil began as a bossa nova artist, and then began experimenting with reggae, African music and rock. Later in life, from 2003-8, he served as Brazil’s Minister of Culture.

      21. ‘Insensato Destino’ – Almir Guineto

      Guineto used to be the director of famous samba school Salgueiro before starting on his solo career – this is one of his most famous songs.

      22. ‘Ainda é Tempo pra Ser Feliz’ - Beth Carvalho

      Beth Carvalho’s career spanned over 40 years, starting with bossa nova and then becoming a huge samba star. Known as ‘madrinha do samba’ (the godmother of samba), she worked with a range of legendary sambistas.

      23. ‘Tristeza Pé No Chão’ - Clara Nunes

      Nunes was considered one of the greatest samba and MPB singers of her generation, and was the first female singer in Brazil to sell over 100,000 copies of a record with ‘Tristeza Pé No Chão’. Her achievements earned her the title of ‘Queen of Samba’.

      24. ‘Playsom’ - BaianaSystem

      Hailing from Salvador, and rooted in the Jamaican soundsystem tradition, BaianaSystem are best seen live, where they fuse reggae and dub, Afro-Brazilian pagode and samba with electronic production to produce a blood-pumping live set.

      25. ‘Me Deixa Legal’ - Maglore

      Tie-dyed pop-rock and singalong hooks have made Maglore popular in their home country since their 2011 debut full-length album Veroz.

      Need Music for Your Project?

      At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

      THE BRAZILIAN MUSIC STYLES YOU NEED TO KNOW Read More »

      enviromental ads

      THE BEST ENVIRONMENTAL ADS

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        If there’s one thing most of us can agree on, it’s that we need to be kinder to our planet.

        Naturally, advertisers are savvy to our increasingly eco-conscious mindset, hence there are plenty of television commercials that place the environment front and centre of their campaign.

        What exactly does an environmental advert look like? Well, it all comes down to what is being advertised.

        To a fashion brand like Levis, an environmental advertisement informs consumers that theyre doing their bit to ensure that they make conscious decisions that are planet-positive.

        To an environmental organisation like Conservation International, an environmental advertisement warns viewers about the consequences of the planets destruction.

        To a car manufacturer like Mercedes-Benz, an environmental commercial often promotes a new, more eco-friendly automobile.

        Below, we take a look at the best environmental ads, produced by the likes of Apple, Pangaia, IKEA and WWF.

        How Do You Advertise Environmental Awareness?

        Before we dive into our best environmental ads list, we thought itd be best to answer one of the most popular questions surrounding the topic: how do you advertise environmental awareness?

        To that we say that environmental awareness can be raised in a plethora of ways, as there are a variety of aspects an advertiser may choose to focus on.

        Perhaps the most obvious way in which an advertiser may ensure that viewers are aware of the impact human beings are having on the planet is by literally presenting them with scenes of worldwide destruction, be that dirty oceans, droughts, wildfires or obtrusive landfills.

        A second way an advertiser may open up conversations about environmental awareness is by reminding viewers of the beauty of the world. Usually, these kinds of environmental ads ask viewers to be conscious about our impact on the Earth for future generations of humans and the animal kingdom.

        A third way advertisers can raise awareness about environmental issues is by presenting viewers with sustainable choices they can make to combat environmental issues – for instance, purchasing an electric car, or wearing clothes made from recycled materials.

        The fourth and final way an advertiser may raise awareness about the environment is by producing an advert that pivots around a promise theyre making which involves turning towards more sustainable practices. Of course, brands often do this to entice the conscious-minded to purchase its products or use its services.

        Check out this Earth Day ad from NASA for more inspiration.

        The Best Environmental Ads

        • Toyota – Environmental Commitment: Earth Day
        • Pangaia – What on Earth is PANGAIA?
        • WWF – We Are All Connected
        • Apple – A Climate Change Promise
        • Conservation International – Nature Now
        • UN Environment Programme – #CleanSeas Break Up PSA
        • Wild – The Sustainable Natural Deodorant
        • Adidas Originals – End Plastic Waste | STAN SMITH, FOREVER
        • Mango – Making Fashion More Sustainable
        • Volvo Moment – Sustainability #VolvoRecharged

        Toyota – Environmental Commitment: Earth Day

        For Earth Day 2018, Toyota announced that they are committed to building a better world via an upbeat commercial complete with an upbeat soundtrack.

        Its contribution? Eco-advanced vehicles that eliminate CO2 emissions.

        Pangaia – What on Earth is Pangaia?

        Eco-friendly fashion label Pangaia is concerned with finding new and unexpected ways to use natural materials to form hype-worthy clothes.

        Within this 2022 ad – soundtracked by psychedelic 60s anthem Ad Gloriam’ by Le Orme – the environmentally-friendly firm introduces themselves to anyone whos not yet aware of the brand and its planet-positive ethos.

        WWF – We Are All Connected

        WWFs 2011 We Are All Connected’ commercial is a touching piano-led ad that reminds viewers that all living things on this planet are bound together – from the elephants to the birds to the people – with a little love and a lot of rope.

        Apple – A Climate Change Promise

        Another environmental ad thats imbued with emotion is Apples 2020 A Climate Change Promise’ commercial.

        Essentially the ad places focus on a reassuring narrator telling a young baby named Edan that the company plans on making positive changes to the planet for the sake of future generations.

        Conservation International – Nature Now

        Think of the environment, and Greta Thunberg will likely come to mind.

        In 2019, Nature Now gave the young activist a platform to share her message about the impact fossil fuels are having on the planet.

        Its safe to say she gets her point across with a little help from some shocking visuals and a dramatic background music track.

        UN Environment Programme – #CleanSeas Break Up PSA

        Yes, environmental ads can be humorous. Case in point: the UN Environment Programmes #CleanSeas’ ad from the 2018 commercial.

        Inspired by archetypal movie break-up scenes, the ad focuses on a girl breaking up with ocean-damaging plastics – and, of course, its enhanced by some heartbreak music.

        Wild – The Sustainable Natural Deodorant

        Wild knows that saving the world should be a positive thing, which is why its ad focusing on sustainable natural deodorant from June 2021 keeps things light-hearted throughout.

        Led by a buoyant main character walking through the woods, the ad is about as laidback as an environmental ad can be.

        Adidas Originals – End Plastic Waste | Stan Smith, Forever

        Who better to inform audiences about the beauty of being green than Kermit the Frog? Yoda, you say? Well, hes also featured in this Adidas Originals ad that promotes the brands sustainable Stan Smith sneaker.

        Plus, the shoes namesake makes an appearance himself, along with some soul-stirring string-led background music.

        Mango – Making Fashion More Sustainable

        In 2021, Mango created a commercial characterised by earthy ensembles, atmospheric music and exotic destinations that let shoppers know that its committed to creating clothes from materials with sustainable properties.

        Its almost as if the Spanish brand is suggesting that shopping with them can help one reconnect with nature.

        Volvo Moment – Sustainability #VolvoRecharged

        Many viewers gained new respect for Swedish car manufacturer Volvo the minute that they admitted in their 2019 ad that theyve been contributing to climate change, but are looking to make some positive changes in the coming years. Finally, some transparency!

        The brand's plan? Become climate neutral by placing emphasis on electric models and using renewable energy to run production plants.

        Need More Ad Inspiration?

        If you happen to be an advertiser on the lookout for some ad inspiration, youve come to the right place. Here at Audio Network, we have heaps of ad-focused articles (just like this one) over on The Edit. So, no matter what type of ad youre looking to produce – whether that be a Valentines Day ad, Christmas ad, sports ad, Chinese ad or anything else – youll be sure to find content to seek inspiration from.

        Once youre set an idea, its time to start thinking about music for advertising – something weve also got an abundance of. The most productive way to explore our sizable catalogue? By discovering our playlists.

        Download New Music Today

        At Audio Network we create original music, of the highest quality, for broadcastersbrandscreatorsagencies and music fans everywhere. Through clear and simple licensing, we can offer you a huge variety of the best quality music across every conceivable mood and genre. Find out how we can connect you with the perfect collaborator today by clicking the button below!

        This page was last updated 20/05/2024 and 09/07/2024.

        THE BEST ENVIRONMENTAL ADS Read More »

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